2011 Marketing Calendar

Month

January

February

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Support Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Interactive Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness 3 10 17 24 31 7 14 21

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Month

March

April

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Support Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Interactive Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness 28 7 14 21 28 4 11 18 25

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Month

May

June

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Support Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Interactive Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness 2 9 16 23 30 6 13 20 27

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2011 Marketing Calendar

Month

July

August

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Support Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Interactive Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness 4 11 18 25 1 8 15 22

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Month

September

October

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Support Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Interactive Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness 29 5 12 19 26 3 10 17 24

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Month

November

December

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Support Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Interactive Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness 31 7 14 21 28 5 12 19 26

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This is a template for a marketing calendar. Weeks start on Monday.

The example below show how a completed plan for the month of January might look

Month

January

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness Teaser for XYZ Campaign Facebook Announce Promote Conference Pre Conf Product Brochures 29 New Years 4

1250 units 11 18 25 Industry Martin Luther Conference King Day Sales Promo (Offer) Industry Pres. Industry Conference Post Conf.

Keyword/Search Advertising

Online Auction & Stores Online Directory Listings & Classified Affiliate Recruitment Incentive Program Pre Conf Tweets Post Conf. Tweets Upcoming Sls Promo Upcoming Sls Promo Online Upcoming Sls Conf Promo coupon Highlights XYZ Campaign QR Code - product info XYZ Campaign XYZ Campaign XYZ Campaign with QR Code

Live Tweets Daily Conf. Recap

XYZ Tweets

Visit us at conference and receive free gift Visit us at conference and receive free gift Visit us at conference and receive free gift

Email Customer Satisfaction Survey Campaign Analysis

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art on Monday.

he month of January might look

Month

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness

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Month

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness

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Month

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness

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Month

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness

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2011 Marketing Calendar

Month

Sales Goal Week of (Mon. Start) Key Dates & Events Sales Promotions Sales Promotions Collateral & Presentations Public Relations Special Events & Sponsorships Press Releases Online Keyword/Search Site Targeted Ads Online Auctions/Stores Online Directory Listings & Classified Affiliate Programs Social Media - Twitter Facebook, etc. Blog/RSS Email Website Messaging Podcast Mobile Advertising TV Radio Print Outdoor Research Customer Surveys Advertising Effectiveness

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