You are on page 1of 2

Interactive Mediums Success Story

success brief |

Newser
Newser is a two-year combines Challenge old advertising-supported newstosite that richer, Solution the wisdom of editors and the power of technology offer a smarter and more entertaining news experience. With more than one million unique twoNewser is a visitors a month, Newser has established itself experience building SmartSignal has significant as a preferred destination for the best stories and sources by a growing phone applications for popular devices including population, including an ever-increasing number of users that prefer supported news their iPhones, according toBy virtue of its experience building the iPhone. Newser executives. to get their news from

Challenge

year old advertising-

Although previously available in a mobile-optimized form for Web the wisdom of editors and the power of the company a solution to create browsers on iPhone, BlackBerry and other similarly capable phones, Newser sought has developed particular expertise a richer user experience more akin to the visual interactivity of its news graphically intense news grid technology to offer a richer, smarter and more in helping these firms translate their service available on desktop computers.

site that combines

applications for many leading online brands,

entertaining news experience. With more

successfully to the unique form factor and inter-

Solution has established itself as a preferred destination


of users that prefer to get their news from

than one million unique visitors a month, Newser

activity offered by Smartphone devices.

Interactive Mediums has signicant experience building Smartphone applications for popular devices for the best stories and sources by a growing A focus on the Mobile Customer Experience including the iPhone. By virtue of its experience building applications for many leading online brands, the company has developed particular expertise in helping these rms translateSignals approach with application population, including an ever-increasing number drives their service successfully to the unique form factor and interactivity offered by Smartphone devices.

projects. This means understanding the business

A focus on the Mobile Customer Experience drives Interactive Mediums approach with application their iPhones, according to Newser executives. objectives driving the initiative first, and projects. This means understanding the business objectives driving the initiative rst, and then translating then translating these to capabilities offered these to capabilities offered by the targeted device.

Although previously available in a mobile-

Developing applications that are accepted by the App Store as part of its approval process is also a competency optimized form for Web browsers on iPhone, Interactive Mediums brings to client projects. This ensures investments pay off by placing applications quickly BlackBerry and the App Store so capable Developing applications used. into the right place inother similarlythey are found quickly by the target audience, downloaded and that are

by the targeted device.

accepted by

phones, Newser sought a solution to create In partnership with Newser, Interactiveuser experience more akin to the a richer Mediums rapidly grasped the companys visual interactivity of its news graphically intense objectives and just as quickly news these into an actionable distilled grid available on desktop computers. set of requirements.

the App Store as part of its approval process is also a competency Signal brings to client projects. This ensures investments pay off by placing applications quickly into the right place in the App Store so they are found quickly by the target audience, downloaded and used. In partnership with Newser, Signal rapidly grasped the companys objectives and just as quickly distilled these into an actionable set of requirements.

Results
Newsers new iPhone application successfully brings the unique Newser grid to life on the iPhone, thanks to Interactive Mediums ability to integrate the service with such capabilities as Picture Viewer.

2009 Interactive Mediums. All rights reserved.

Call us at 866-683-9863 or email info@interactivemediums.com

Success Brief: Newser

1/2

projects. This means understanding the business objectives driving the initiative rst, and then translating a month, Newser has established itself as a these to capabilities offered or the best stories and sources by a growing by the targeted device. an ever-increasing number of users that prefer Developing applications that are accepted by the App Store as part of its approval process is also a competency their iPhones, according to Newser executives. Interactive Mediums brings to client projects. This ensures investments pay off by placing applications quickly into the right place Web ailable in a mobile-optimized form forin the App Store so they are found quickly by the target audience, downloaded and used.

able phones, Newserpartnership with Newser, In sought a solution to create ivity of its news graphically intense news grid Interactive Mediums rapidly

Newsers new

Results
Newsers new iPhone application successfully brings the unique Newser grid to life on the iPhone, thanks to Signal ability to integrate the service with such capabilities as Picture Viewer. John Filut, VP and general manager at Newser, said, Signal has helped us overcome limitations we faced on several mobile platforms. With tage of the robust visual capabilities of the iPhone platformfunctionality that is expected by iPhone users.
Call us at 866-683-9863 or email info@interactivemediums.com

grasped the companys iPhone application

successfullyan actionable distilled these into brings the unique Newser grid to

objectives and just as quickly

set of requirements. Smartphone applications for popular devices g applications for many leading online brands, the these rms translate their service successfully to tphone devices. Newsers new iPhone application successfully application ractive Mediums approach withbrings the unique Newser grid to life translating ves driving the initiative rst, and then on the iPhone, thanks to Interactive Mediums ability to integrate the e as part of its approval process is also a competency service with such capabilities s investments pay off by placing applications quickly as Picture Viewer. ckly by the target audience, downloaded and used.

life on the iPhone.

Results

Interactive Mediums Success iPhone application, we can take advanthe new Story

2009 Interactive Mediums. All rights reserved.

Signal brought deep experience in the iPhone platform and understood our objective to meet the expectations of the mobile consumer in a way consistent with our desktop presence. In addition to preserving the news grid, the iPhone application will also include story-forwarding capabilities. This will allow Newser to continue its rapid growth via the viral-like spread of its content. Integration with the iPhones contact manager allows Newsers viewers to share interesting stories with friends and colleagues, just as rapidly
Call us at 866-683-9863 or email info@interactivemediums.com

Mediums Success Story

John Filut, VP and general manager at Newser, said, Interactive Mediums has helped us overcome as they can from their desktop. limitations we faced on several mobile platforms. With the new iPhone application, we can take advantage of the robust visual capabilities of the iPhone platform functionality that is expected by iPhone users. About Signal | Signal develops and provides innovative Interactive Mediums brought deep experience in the iPhone platform and understood our objective to meet marketing solutions designed to help companies acquire, the expectations of the mobile consumer in a way consistent with our desktop presence. retain and develop customer relationships via mobile In addition to preserving the news grid, the iPhone application willThe companys easy-to-use and other marketing channels. also include story-forwarding capabilities. This will allow Newser to continue its rapid growthchannel viral-like spread of its content. software-as-a-service cross via the campaign manageIntegration with the iPhones contact manager allows Newsers viewers to share interesting stories with ment platform (Signal) enables marketers to rapidly develop, friends and colleagues, just as rapidly as they can from their desktop. execute and analyze campaigns using multiple channels,
all feeding a common customer database embracing the concept of a universal profile. Used by many leading brands, retailers, online services, agencies, and broadcast media, Signal processes millions of customer interactions each month. For more information, call 877-450-0075, go to About Interactive Mediums signalhq.com or send email to info@signalhq.com. Interactive Mediums provides next generation customer engagement solutions designed to facilitate high

value interactions with todays on the go consumer. Our easy to use software as a service TextMe enables marketers to rapidly develop, execute and analyze a variety of best practice Marketing Actions, establishing 2010 Signal. All Rights Reserved. general manager at Newser, said, Interactive Mediums has helped us overcome a Mobile Consumer Data Asset that informs ongoing, more relevant and higher value interactions. Used by d on several mobile platforms. With the new iPhone application, we can take advantage many leading brands, agencies, professional sports teams, and broadcast media to acquire, retain and capabilities of the iPhone platform functionality that is expected by iPhone users. develop customer relationships via the mobile channel, Interactive Mediums processes millions of customer s brought deep experience in the iPhone platform and understood our objective to meet interactions every month. We also offer services spanning the entire mobile experience lifecycle including f the mobile consumer in a way consistent with our desktop presence. project consultation, mobile web design and mobile application development. For more information, contact us at 866-683-9863 or via email to info@interactivemediums.com. erving the news grid, the iPhone application will also include story-forwarding 2/2 Success Brief: Newser will allow Newser to continue its rapid growth via the viral-like spread of its content. e iPhones contact manager allows Newsers viewers to share interesting stories with

You might also like