Interactive Mediums | success brief Success Story

Challenge

HomeFinder.com

HomeFinder.com is estate Story Challenge the mostSuccess agents seeking Interactivehomeone ofconnect with a realWeb sites for consumers to bring as many potential Mediums trusted estate professional. to search for a and

buyers to a property during Distinguished by its inventory of comprehensive property listings and rich of the most trusted

this critical stage of

content, HomeFinder.com provides more than 3.2 million listings with the sales process. HomeFinder.com is one customized searches and multiple options to view and manage results.

Web sites Challenge agents,consumers In choosingbrandwork with Signal on the project, solutions for for brokers and builders, combining the to power and connect with a real estate professional.
scope, in a platform that tracks every phone call, email and click a consumer makes. of more than 130 local newspaper Web sites with exposure on a national HomeFinder.com sought to search for a home

HomeFinder.com also provides simple, cost-effective online advertising

HomeFinder.com is one of the mosta partner with not consumers trusted Web sites for to search for a home and in creating high-impact iPhone only experience connect with a real estate professional. Distinguished by its inventory ofalso understood the real applications, but who comprehensive property listings and rich

Distinguished by its inventory of comprehensive likewise makes good use of a open houses, an efcient means for agents to present properties that

The company took a thoughtful approach when deciding to build an iPhone application designed around

shoppers time. With greater rich content, per month combined for PC and mobile optimizedHaving created applications estate shopper. property listings andthan 2 million visits HomeFinder. content, HomeFinder.com provides more than 3.2 million listings with much as offer them a more relevant and targeted experience.

versions of its website, HomeFinder.com didnt want to increase its of other similar as com provides more than 3.2 million listings with universeforavailable customersonline services, Signal brought

customized searches and multiple options to view and manage results. HomeFinder.com also provides simple, cost-effective online advertising

solutions trafc reports showed For several years we have offered a mobile optimized version of our website andfor agents, brokers and builders, combining the brand power
Development for HomeFinder.com. Our a online advertising scope, in experience that tracks every application was ideal to help provides simple, cost-effectiveplatformsuggested an iPhone phone call, email and click a consumer makes. Solution our customers identify and locate open houses while out and about, thus connecting them with real estate

customized searches and multiple options to

a unique perspective to the project.

view andusers made up a good portion of our visitors, said Doug of more Vice President of Product that iPhone manage results. HomeFinder.com also Breaker, than 130 local newspaper Web sites with exposure on a national

solutions for bring as many potentialandtook aaproperty during this criticalwhen of the salesto build an iPhone application designed around agents, The company builders, com-approach stage deciding process. brokers buyers to thoughtful agents seeking to bining the brand power ofhouses, than 130 local for agents to present properties experiencemakes good use of a Signal has significant that likewise building open more an efcient means In choosing to work with Interactive Mediums on the project, HomeFinder.com sought a partner with not
shoppers time. With greater than newspaper in creating high-impact iPhone applications, but who 2 million visits the real applications for PC and mobile optimized Smartphone estate only experience Web sites with exposure on a nationalalso understood per month combined for popular devices versions of shopper. scope, Havingplatform that tracksits website, HomeFinder.com didnt wantbrought a in a created applications for other similar online services, Interactive Mediums to iPhone.its universe of available customers as every phone call, including the increase By virtue of its experience

email and click a consumer makes.

unique perspective to the project. as offer them a more relevant and targeted experience. much

building applications for many leading online

The company took a thoughtful approach when

Solution

For several years we have offered a mobile optimized companyour website and trafc reports showed brands, the version of has developed particular

that iPhone users made up a good portion of our visitors, said Doug Breaker, Vice President of Product

Interactive Mediums has signicant Development for HomeFinder.com. Our experience suggested an iPhone application was ideal to help decidingbuilding Smartphone service successfully to the unique form factor and experience to build an iPhone application designed including the iPhone. By virtue of

expertise in helping these firms translate their

applications for popular devices around open houses,agents seeking means as many potential buyers to a property during this critical stage of the sales process. an efficient to bring for interactivity offered by Smartphone devices.

our customers identify and locate open houses while out and about, thus connecting them with real estate

agents to present properties that likewise makes its experience building applications
company has developed particular expertise in helping these rms

for many leading a shoppers good use of online brands, thetime. Within creatingthan only experience greater high-impactA focusapplications, but who also understood the real estate iPhone on the Mobile Customer Experience

In choosing to work with Interactive Mediums on the project, HomeFinder.com sought a partner with not

2 million visits per month combined for PC drives Signals approach Interactive Mediums shopper. Having created applications for other similar online services,with application brought a
unique perspective to the project. and mobile optimized versions of its website, translate their service successfully
to the unique form factor HomeFinder.com didnt and interactivity offered by

projects. This means understanding the business

want to increase its

universe of available Solution as much as offer customers Smartphone devices. them a more relevant and targeted experience. Interactive Mediums has signicant
2009 Interactive Mediums. All rights reserved.

Call us at 866-683-9863 or email info@interactivemediums.com experience building Smartphone

For several years we applications for popular devices have offered a mobile
including the and traffic optimized version of our websiteiPhone. By virtue of its experience building reports showed that iPhone users made applications up a

good portion of our visitors, said Doug Breaker, Vice President of Product Development forrms expertise in helping these
to the ideal form factor an iPhone application was unique to help our

for many leading online brands, the

company has developed particular

HomeFinder.com. Our experience suggested translate their service successfully

and interactivity offered by customers identify and locate open houses while Smartphone out and about, thus connecting devices. them with real
Call us at 866-683-9863 or email info@interactivemediums.com

2009 Interactive Mediums. All rights reserved.

Success Brief: HomeFinder.com

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Interactive Mediums Success Story Interactive Mediums Success Story Interactive Mediums Success Story

A focus on the Mobile Customer Experience drives Interactive Mediums approach with application projects. This means understanding the business objectives driving the initiative rst, and then translating these to capabilities offered by the targeted device. Developing applications that are accepted by the App Store as part of its approval process is also a competency Interactive Mediums brings to client projects. This ensures investments pay off by placing applications quickly into the right place in the App Store so they are found quickly by the target audience, downloaded and used. In partnership with HomeFinder.com, Interactive Mediums rapidly grasped the companys objectives and just as quickly distilled these into an actionable set of requirements.

AA focus on the Mobile Customerthe initiative first, and then A focus on the Mobile Customer Experience drives Interactive Mediums focus on objectives driving Experience drives Interactive Mediums the Mobile Customer Experience drives Interactive Mediums

approach with application projects. This means understanding the approach with application projects. This means understanding the approach with application projects. This means understanding the process Touch application provides location-based searches of translating these to capabilities offered by the The HomeFinder.com Open Houses iPhone/iPodinclude the ability to contact an agent business objectives driving the initiative rst, and then translating these business objectives driving the initiative rst, and then translating these business objectives driving the initiative rst, and then translating these targeted device. open houses, including their times, asdirectly from a listing andaobtain database representing 130+ well as all available listings in robust point to point, toto capabilities offered by the targeted device. to capabilities offered by the targeted device. capabilities offered by the targeted device. leading newspaper sites, MLSs, agents/brokers, home builders, as well as for sale by owner map-based directions to a property. These and ofof its approval process is also a competency Interactive Mediums of its approval process is also a competency Interactive Mediums its approval process is also a competency Interactive Mediums in agent successa 2 ability to contact an agent directly the App Store as part Features geared around facilitating the sales process include the hour window during which from of its approval process brings toto client projects. This ensures investments pay off by placing brings to client projects. This ensures investments pay off by placing brings client projects. This ensures investments pay off by placing an agent must to a property. These from a potential is also a competency a listing brings to client point, map-based directionsreturn a message and future considerations Signal and obtain point to applications quickly into the right place inin the App Store so they are applications quickly into the right place in the App Store so they are applications quickly into the right place the App Store so they are reect a key ingredient in by agent success a 2before the opportunity an lost forever. buyer hour window during which is agent must return a message projects. This ensures investments pay off found quickly by the target audience, downloaded and used. found quickly by the target audience, downloaded and used. found quickly by the target audience, downloaded and used. from a potential buyer before the opportunity is lost forever. InIn partnership with HomeFinder.com, Interactive Mediums rapidly In partnership with HomeFinder.com, Interactive Mediums rapidly partnership with HomeFinder.com, Interactive Mediums rapidly listing by the App DevelopingDeveloping that are accepted sources. Store as by Developing applications applications that the App Store as part Developing applications that are accepted by are App Store as part applications that are accepted by the accepted part

Results

Features geared around facilitating the sales

future considerations reflect a key ingredient

placing applications quickly into the right place the target audience, downloaded and used.

grasped the companys objectives and just as quickly distilled these into grasped the companys objectives and just as quickly distilled these into grasped the companys objectives and just as quickly distilled these into an actionable set ofof requirements. an actionable set of requirements. an actionable set requirements.
2008 Interactive Mediums. All rights reserved.

in the App Store so they are found quickly by

Our iPhone application plays a critical role in helping connect buyers with agents during this important stage of a sale, said Breaker. Agents can more effectively manage their open houses while maintaining timely contact with potential properties on the go.
Call us at 866-683-9863 or email info@interactivemediums.com

Results rapidly grasped the companys objectives Results Results

In partnership with HomeFinder.com, Signal

The HomeFinder.com as quickly distilled theseTouch application provides location-based searches of The HomeFinder.com Open Houses iPhone/iPod Touch an action-provides location-based investigate The HomeFinder.com Open Houses iPhone/iPod into application buyers as they searches and just Open Houses iPhone/iPod Touch application provides location-based searches ofof leading newspaper sites, MLSs, agents/brokers, home builders, as well as for sale by owner leading newspaper sites, MLSs, agents/brokers, home builders, as well as for sale by owner leading newspaper sites, MLSs, agents/brokers, home builders, as well as for sale by owner

open houses, including their times, as well as all available listings inin a robust database representing 130+ open houses, including requirements. as all available listings in a robust database representing 130+ open houses, including their times, as well as all available listings a robust database representing 130+ Its a win-win for both parties. able set of their times, as well
About Signal | Signal develops and provides innovative Features geared around facilitating the sales process include the ability totomarketing agent directly from to help companies acquire, Features geared around facilitating the sales process include the ability to contact ansolutions designed Features geared around facilitating the sales process include the ability contact an agent directly from contact an agent directly from retain and develop customer relationships via mobile aa listing and obtain point to point, map-based directions to a property. These and future considerations a listing and obtain point to point, map-based directions to a property. These and future considerations listing and obtain point to point, map-based directions to a property. These and future considerations The HomeFinder.com Open Houses iPhone/iPod and other marketing channels. The companys easy-to-use reect aa key ingredient in agent success a 2 hour window during which an agent must return a message reect a key ingredient in agent success a 2 hour window during which an agent must return a message reect key ingredient in agent success a 2 hour window during which an agent must return a message Touch application provides location-based software-as-a-service cross channel campaign managefrom aa potential buyer before the opportunity is lost forever. from a potential buyer before the opportunity is lost forever. from potential buyer before the opportunity is lost forever. ment platform (Signal) enables marketers to rapidly develop, searches of open houses, including their times, execute and analyze campaigns using multiple channels, as well as all available listings in a robust all feeding a common customer database embracing the database representing 130+ leading newspaper 2008 Interactive Mediums. All Allrights reserved. 2008 Interactive Mediums. All rights reserved. 2008 Interactive Mediums. rights reserved. Call ususat 866-683-9863 or email info@interactivemediums.com by many leading brands, Call us at 866-683-9863 or email info@interactivemediums.com Call at 866-683-9863 or email info@interactivemediums.com concept of a universal profile. Used sites, MLSs, agents/brokers, home builders, retailers, online services, agencies, and broadcast media, Signal processes millions of customer interactions each as well as for sale by owner listing sources. month. For more information, call 877-450-0075, go to signalhq.com or send email to info@signalhq.com.

listing sources. listing sources. listing sources.

Results

2010 Signal. All Rights Reserved.

Success Brief: HomeFinder.com

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