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S P E C I A L R E P O R T
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Executive Summary ................................ 2
Introduction ....................................................... 3
I. Participant Background ................................ 5
II. IT Infrastructure Background .................... 6
III. Cloud Computing Preferences ................. 9
IV. Cloud Computing Management ............. 13
V. License ......................................................... 15



2010 Cloud Computing Outlook
The results of this survey were collected during the 2
nd

quarter of 2011 from the open source and systems
management communities of BitNami, Cloud.com and
Zenoss. The purpose of the survey was to discern trends in
cloud computing usage and preferences for deploying virtual
infrastructure.
The results are published at:
http://cloud.com/cloud-computing-outlook





Copyright 2010 Cloud.com, Some Rights Reserved
10040 N Wolfe Road, Suite 255
Cupertino, CA 95014

1he cloud CompuLlna CuLlook Survev was sponsored bv sponsored bv:


Executive Summary
Cloud.com conducted this survey in the second quarter of 2011 to determine cloud computing usage trends among IT
professionals who participate in the BitNami, Cloud.com and Zenoss open source software and user communities. The
results are collated from responses of 521 individuals as to their usage and preferences for virtualization and cloud
computing technologies.
Most IT professionals prefer to deploy their infrastructure using virtualization (77%)
61% of organizations are in the information gathering or planning stages or have an approved cloud computing strategy
(but no implementation), 20% have cloud implementations and 20% have no cloud computing plans at this point
70% of data center managers choose to deploy infrastructure on dedicated resources (e.g. dedicated
servers and data center resources) while only 12% prefer to deploy their infrastructure in the public cloud.
The overwhelming use case specified by survey participants was for development/test labs (61%),
followed by the desire to build a private cloud that mimics the capabilities of public cloud service providers (33%)
Hardware savings was cited as the most popular reason for using cloud-based storage and platform-as-a-service.
12% of IT professionals indicated their preference was to run their infrastructure in public clouds
36% of respondents indicated that their preference was to run their infrastructure virtually but hosted on
dedicated hardware at a managed data center
The open source Linux operating system is the dominant guest operating system in the cloud with 83% of IT professionals
planning to deploy Linux as a guest operating system, 66% will be deploying Windows OSes in the cloud
Open source usage is pervasive among cloud computing users with 69% using open source software
whenever possible while only 3% claim not to use open source software at all. All government users indicated
some degree of open source usage.
Of those users who dont use open source software 58% have no cloud computing strategy
Among cloud computing users 59% will use compute clouds, 51% will use cloud storage and 47% will be using
Platform-as-a-Service (PaaS) offerings
Of all participants surveyed the prevalent use for cloud computing was to host websites (57%), followed by
document management (39%)
The top factor influencing the use of cloud computing is scalability (61%), followed by overall cost savings
(54%) and easier management (53%)
Among public companies faster deployment of infrastructure was the most popular benefit(72%) of cloud
computing
Hardware savings was the number one reason cited for adopting cloud computing (68%), faster
deployment of infrastructure (66%) and to reduce systems management burden (57%) were also top reasons for cloud
adoption.
The number one overall reason inhibiting cloud computing adoption is lack of cloud computing training (43%),
followed by security concerns (36%).
Of the surveyed Chief Technical Officers, scalability (71%) was the most popular reason for adopting
cloud computing followed by elasticity (61%), or the need to adjust to fluctuations in resource demands (61%)
43% of users prefer VMware for server virtualization while 13% indicated a preference for Xen Cloud
Platform (XCP) or Xenserver
53% of organizations surveyed indicated a gap between their current tools and the systems management tools they need to
manage their cloud computing environments.
The biggest management challenge for cloud computing users was security (36%) followed by monitoring
(30%)
Regulatory compliance was an inhibitor for 20% of potential cloud computing users


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lnLroducLlon | 2011 Cloud CompuLlna CuLlook - CopvrlahL 2011, Cloud.com, Some 8lahLs 8eserved

Introduction
Cloud computing is one of the most discussed IT trends of this decade, and rightly so. The potential for improved
efficiency, reliability and overall impact to business productivity is significant. As the ecosystem around cloud computing
develops, it is important to understand what factors influence cloud computing adoption, so that the members of that
ecosystem can adapt to the needs of cloud computing users.
The 2011 Cloud Computing Outlook survey was designed to collect information on the use of virtualization and the cloud
computing technologies among enterprise users to help inform the evolution of cloud computing technologies and services.
The survey was conducted by BitNami, Cloud.com and Zenoss (hereon known as the sponsors).
The goals of the survey were to ask questions with regards to:
Virtualization technology usage
On-premise and hosted deployment usage
Establish and define trends in cloud computing
Motivations for using virtualization and cloud computing
Identify barriers for the adoption of cloud computing

Methodology
The sponsors provide content free to their respective community, including software, documentation, newsletters, forums
and videos. Users within the community were asked to volunteer their preferences with regards to their use of
virtualization and cloud computing technologies. This information helps the sponsors to prioritize features for the benefit of
their respective communities.
This survey was conducted during the second quarter of 2011 and users were asked to volunteer information about their
virtual infrastructure and cloud computing usage patterns.
The survey was conducted using SurveyMonkey (www.surveymonkey.com), a survey tool that gathers data over the
internet.
Sample
The survey sample includes 521 members of the sponsors communities who are users of enterprise IT software. Open
participation was solicited from the sponsors user communities via blogs, social media venues and newsletters. To incent
participation, each sponsor supplied an iPad 2 that was randomly awarded to three of the survey participants.


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lnLroducLlon | 2011 Cloud CompuLlna CuLlook - CopvrlahL 2011, Cloud.com, Some 8lahLs 8eserved

Survey Sponsors
1he followlna oraanlzaLlons sponsored Lhe 2011 Cloud CompuLlna CuLlook Survev bv promoLlna parLlclpaLlon ln
Lhelr user bases as well as supplvlna prlzes as parL of a random drawlna amona parLlclpanLs.
About BitNami
8lLnaml slmpllfles Lhe process of deplovlna web appllcaLlons naLlvelv, vlrLuallv and ln Lhe cloud for hundreds of
Lhousands of users around Lhe world. 8lLnaml Cloud PosLlna provldes one-cllck deplovmenL and manaaemenL
for a arowlna llbrarv of Lhe mosL popular open source appllcaLlons on Lhe cloud. WlLh 8lLnaml Cloud PosLlna,
soluLlon provlders and buslnesses of all slzes can deplov and manaae buslness appllcaLlons such as !asperserver,
SuaarC8M, Alfresco, urupal and manv more on Amazon LC2, wlLh supporL for oLher publlc and prlvaLe clouds
comlna soon. lor more lnformaLlon vlslL: hLLp://www.blLnaml.ora/cloud.
About Cloud.com
Cpen source sofLware provlder Cloud.com slmpllfles and acceleraLes Lhe deplovmenL, manaaemenL and
conflauraLlon of mulLl-Ller and mulLl-LenanL prlvaLe and publlc cloud servlces. Cloud.com's CloudSLack sofLware
ls belna used Lo provlde lnfrasLrucLure-as-a-servlce ln producLlon envlronmenLs aL leadlna enLerprlses and
servlce provlders, provldlna Lhem wlLh excepLlonal sLablllLv and ls unrlvaled ln boLh feaLure breadLh and
scalablllLv. lounded ln 2008 bv leaders ln open source, vlrLuallzaLlon and lnfrasLrucLure developmenL, Cloud.com
ls backed bv leadlna Slllcon vallev venLure caplLal flrms. lor more lnformaLlon, ao Lo: www.cloud.com.
About Zenoss
Zenoss is the leading provider of Dynamic Service Assurance to the next generation datacenter. Zenoss Enterprise is a
purpose-built Dynamic Service Assurance product that assures IT service delivery to applications, business services and
real-time physical, virtual and cloud-based infrastructures. With a community of over 85,000 users, Zenoss products
monitor over one million network and server devices daily and have been used in over 25,000 organizations in 180
countries around the world. Commercial customers include leading companies such as Rackspace, VMware, LinkedIn,
Carlson, Motorola and Deutsche Bank. To learn more about Zenoss' award-winning IT operations management software,
visit: http://www.zenoss.com.


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2011 Cloud CompuLlna CuLlook
The following information indicates technology and service usage patterns of IT organizations with regards to virtual
infrastructure both within their data centers and hosted in the cloud.
I. Participant Background
The following questions were used to establish the background of survey participants and their organizations.
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4%
5%
8%
9%
11%
13%
16%
35%
Non-Profit
Government
Noorganization,
independentprofessional
PublicCompany
Education
Other
Privately-HeldCompany
PrivateCompany
0% 5% 10% 15% 20% 25% 30% 35% 40%
7%
10%
11%
12%
14%
18%
27%
TechnicalSupport
Architect
CTO
Developer
ITOperations
ITManager
Other(pleasespecify)
0% 5% 10% 15% 20% 25% 30%


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II. IT Infrastructure Background
The following series of questions were used to establish participants stance on preference for technologies (virtualization
and operating systems) as well as deployment models.
Figure 2.1 Results derived from the request, 84"E4'4:;&%0",2%,'/2&,':2$%'2%#9<"=9."2<'$,&'12%',&%0&%'
0"%.$9-"=9."2<?'


12
12
14
14
16
18
61
0 10 20 30 40 30 60 70
CLher
kvM
xenserver
Pvper-v
Cpen Source xen
none
vMware
7%
20%
20%
22%
32%
0% 5% 10% 15% 20% 25% 30% 35%
Haveanapprovedcloud
computingstrategy
Wehavenoplansto
developacloudcomputing
strategy
Haveastrategyandcloud
computingimplementation
Haveapartialstrategyfor
cloudcomputing
Gatheringinputforour
cloudcomputingstrategy


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0"%.$9-"=&',&%0&%,?@''


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4%
4%
4%
7%
9%
29%
43%
Other
MicrosoftHyper-V
CitrixXenserver
KVM
OpenSourceXen
NoPreference
VMware
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
11%
11%
12%
13%
18%
36%
Physicalserversrunningondedicatedhardwareinahosteddata
center
Inprivatecloudshostedinourdatacenter
Inpubliccloudsprovidedbyaserviceprovider
Physicalserversrunningondedicatedhardwareinourowndata
center
Virtualserversrunninginahosteddatacenter
Virtualserversrunningonourowndedicatedhardwareinour
owndatacenter
0% 5% 10% 15% 20% 25% 30% 35% 40%


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E23;$."<#'&<0"%2<3&<.?@'


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AF((?''


5%
8%
12%
66%
83%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Solaris
BSD
Other
MicrosoftWindows
Linux
11
22
24
28
33
46
0 3 10 13 20 23 30 33 40 43 30
PosLed vlrLual Servers (CLher)
PosLed uaLa
no hosLed servers
PosLed Appllcauons (C8M,Messaalna,eLc.)
PosLed vlrLual Servers (Mlcroso Wlndows)
PosLed vlrLual Servers (Llnux)


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,21.D9%&?'

III. Cloud Computing Preferences
The following section deals with cloud computing preferences in 2011.
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"<1%9,.%$E.$%&?@'

$
3%
18%
23%
57%
Other(pleasespecify)
Weprefertohostondedicatedhardwareata
managedserviceprovider
Weprefertohostonsharedinfrastructureata
serviceprovider
Weprefertohostonourownhardware
0% 10% 20% 30% 40% 50% 60% 70%
3%
14%
15%
69%
Don'tUseAtAll
OnlyWhenCommercialSupportisAvailable
UseSparingly
UseWheneverPossible
0% 10% 20% 30% 40% 50% 60% 70% 80%


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"<'AF((?'''NO".4&%'"<'9';$>-"E'2%'9';%"09.&'&<0"%2<3&<.P@'

$
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;$>-"E'2%';%"09.&'E-2$/'"<1%9,.%$E.$%&?@'

$
47%
51%
59%
0% 10% 20% 30% 40% 50% 60% 70%
PlatformasaService
Storage
Compute
11
12
18
21
22
27
31
34
39
37
0 10 20 30 40 30 60 70
n/A
CLher (please speclfv)
ConLenL uellverv neLwork (Cun)
8uslness lnLelllaence
eCommmerce
8uslness rocess ManaaemenL
CusLomer 8elauonshlp ManaaemenL
neLwork MonlLorlna / ManaaemenL
uocumenL ManaaemenL
ConLenL ManaaemenL / WebslLe


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E23;$."<#?'

'
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9;;-:P@$
'
6
32
34
48
49
49
33
34
61
0 10 20 30 40 30 60 70
CLher (please speclfv)
SecurlLv
lmproved Pardware uullzauon
LlasuclLv/AblllLv Lo ad[usL Lo ucLuauons ln resource
demands
CreaLer exlblllLv
8edundancv
Lasler ManaaemenL
Cverall CosL Savlnas
ScalablllLv
6
16
27
33
37
61
0 10 20 30 40 30 60 70
CLher
8esell Posuna Servlces
Plah erformance Compuuna (PC)
1o mlmlc publlc cloud compuuna capablllues behlnd a
rewall
1o oer soware-as-a-servlce
uevelopmenL/1esL Lab


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'
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2%#9<"=9."2<?@$
'
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E23;$."<#?@
19
42
31
37
66
68
0 10 20 30 40 30 60 70 80
ClrcumvenL Cumbersome rocure rocedure
AuLomauon capablllues
er use (LlasuclLv provldes ablllLv Lo scale up and down
based on need)
8educe SvsLems ManaaemenL 8urden
lasLer deplovmenL of lnfrasLrucLure
Pardware Savlnas
21
22
30
36
43
0 3 10 13 20 23 30 33 40 43 30
8eaulaLorv Compllance
CLher (please speclfv)
Conservauve l1 SLraLeav
SecurlLv
Lack of Cloud 1ralnlna


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lv. Cloud CompuLlna ManaaemenL | 2011 Cloud CompuLlna CuLlook - CopvrlahL 2011, Cloud.com, Some 8lahLs 8eserved

IV. Cloud Computing Management
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47
33
42 44 46 48 30 32 34
?es
no
7
8
10
12
12
14
36
0 3 10 13 20 23 30 33 40
rovlslonlna CuesL lnsLances (Llnux)
rovlslonlna CuesL lnsLances (Wlndows)
Conaurlna CuesL lnsLances
aLchlna of and updauna CuesL lnsLances
MonlLorlna and Aleruna of erformance
MonlLorlna and Aleruna based on lallures
SecurlLv


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7.8
8.3
14.9
20.2
22.3
26.4
0 3 10 13 20 23 30
Launch LemplaLes/lmaaes from mv cloud provlder
ScrlpL svsLems bullds uslna speclcauons les
Copv and updaLe exlsuna vlrLual machlnes
uon'L know
Launch LemplaLes/lmaaes we aeneraLe ourselves
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v. Llcense | 2011 Cloud CompuLlna CuLlook - CopvrlahL 2011, Cloud.com, Some 8lahLs 8eserved

V. License
1hls survev ls avallable under Lhe %46:,-56$%'**'.9$;,,4-<(,-'.$=>"$?.+'4,6)$@%%$AB$=>"C Llcense
?ou are free:
,'$3D:46 - Lo copv, dlsLrlbuLe and LransmlL Lhe work
,'$86*-E - Lo adapL Lhe work

under Lhe followlna condlLlons:
;,,4-<(,-'. - ?ou musL aLLrlbuLe Lhe 2011 Cloud CompuLlna CuLlook Survev Lo Cloud.com
(wlLh llnk). ;,,4-<(,6$,D-9$F'41G 8v llnklna Lo www.cloud.com and/or referenclna Cloud.com

WlLh Lhe undersLandlna LhaL:
H:-564 - Anv of Lhe above condlLlons can be walved lf vou aeL permlsslon from Lhe copvrlahL
holder.
I(<&-J$K'*:-. - Where Lhe work or anv of lLs elemenLs ls ln Lhe publlc domaln under
appllcable law, LhaL sLaLus ls ln no wav affecLed bv Lhe llcense.
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?our falr deallna or falr use rlahLs, or oLher appllcable copvrlahL excepLlons and llmlLaLlons,
1he auLhor's moral rlahLs,
8lahLs oLher persons mav have elLher ln Lhe work lLself or ln how Lhe work ls used, such as publlclLv or prlvacv
rlahLs.
L',-J6 - lor anv reuse or dlsLrlbuLlon, vou musL make clear Lo oLhers Lhe llcense Lerms of Lhls work. 1he besL
wav Lo do Lhls ls wlLh a llnk Lo Lhls web paae.
ulsclalmer
1hls ls a human-readable summarv of Lhe Leaal Code (Lhe full llcense) aL
hLLp://creaLlvecommons.ora/llcenses/bv/3.0/