Mobile photos in 2011

Content, sharing and online behavior

July 21, 2011 Company Confidential

Background
Smartphones with high quality camera features tend to be associated with adventurous lifestyles and extreme sports. For this purpose, consumer research was conducted in eight countries, creating insights into how people around the world take and share mobile photos in everyday situations.

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The Research
The research was conducted as an online survey in eight countries, with a total sample size of 8077 people.

Sweden: 7% Switzerland: 7% Italy: 7% India: 10%

USA: 30% Philippines: 10% Singapore: 4% China: 3%

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The Research
The survey was designed to provide representative results on a national level. Respondents were owners of mobile phones with cameras. Thus the results of those countries with a higher screen out rate, such as the US, are not generalizable to the entire population.

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Global Highlights
Some aspects of mobile photography are popular everywhere.
Children (44%), friends (44%) and nature (41%) are the themes of most photographs
82% of the respondents have been in situations where they wished they had brought a camera along, but didnt have one. The most common reason to use a mobile phone camera instead of a stand-alone camera is to capture situations quickly on the move (70%).

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Global Highlights
Sharing mobile photos online is a global phenomenon.

46% of all respondents have uploaded pictures to social media platforms, and are very pleased to be able to share pictures online 33% find it rewarding to receive comments on their pictures, but 30% find that people sometimes upload embarrassing pictures

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Global Highlights
Mobile phone cameras take precedence over stand-alone cameras in Asian markets.
Chinese, Indian and Filipino respondents are very active in taking pictures with their devices and sharing photos in social media In these countries, good camera quality is one of the most decisive features when choosing a new phone Respondents from these countries are likely to have a very positive attitude towards having a brightlycoloured smartphone

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The Philippines
Filipinos are mobile photographers who upload self-portraits
Filipinos
have uploaded pictures to social platforms (68%) have tagged (57%) and detagged (25%) themselves in their photos have uploaded a photo, and then removed it (34%) like taking pictures of children (52%) think it is fun to have a smartphone with an unusual colour (31%, second highest figure when compared with other countries)

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The Philippines
On a global scale, in terms of taking and sharing smartphone photos, the openly sharing Filipinos are closest to the Indians and Chinese, rather than the moderately active Italians, Americans and Singaporeans or the very private Swedes and Swiss.

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Taking and sharing photos

Filipinos are active in taking and, especially, sharing their mobile phone photos.
70% of Filipinos take photos with mobile devices at least weekly

31% even take photos daily

This statistic is topped by the super active Chinese, of whom 86% take photos at least weekly, and as many as 33% daily

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Taking and sharing photos

Filipinos are the most eager to upload their photos to social platforms when compared to other countries in the study. As many as 50% of the Filipino respondents typically upload their photos to social media platforms. In addition to being able to quickly capture situations on the move (85%), being able to share pictures (46%) is the most important reason Filipinos take pictures with a mobile phone instead of a standalone camera.

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Taking and sharing photos

After uploading to social media, the next most popular thing to do with photos is to transfer them to a computer (28%) or store them on the phone (16%). Surprisingly, only 5% of the respondents typically send their photos directly to family or friends, so the social media scene and online world in the Philippines must be buzzing with fresh pictures! This is especially true amongst young people, as it is typical for 64% of 15-25-yearolds to upload their photos to social media platforms.

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What do you typically do with the photos or videos taken with your mobile device?

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What do you typically do with the photos or videos taken with your mobile device?
Not surprisingly, a significant amount (47%) of Filipinos say that sharing photos is either very important to them or, indeed, their main motivation for taking photos in the first place.
68% have uploaded pictures to social media
72% find it wonderful that people can instantly share their photos online, yet almost one third (31%) of respondents also think that people sometimes share quite embarrassing photos. 44% of 15-25-year-olds have uploaded a picture and then removed it after thinking it over, a habit that clearly decreases with age.

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What do you typically do with the photos or videos taken with your mobile device?
What Filipinos share online is quite clear: Pictures of friends (59%) and children (45%) are the most popular, but Filipinos also concentrate on themselves. Filipinos take (49%) and share (44%) more photos of themselves than respondents from any other country in the study.

As many as 84% of 15-25-year-old Filipino women are likely to photograph themselves with their mobile device, and 67% to share such pictures.

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What do you typically do with the photos or videos taken with your mobile device?
The importance of sharing photos online must have also raised the demand for photos of decent quality good camera quality is one of the most important features (or the decisive one) for 63% of Filipinos when buying a new phone. A mere 3% say it is irrelevant.

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Filipinos and smartphone colour

70% of Filipinos have a positive attitude towards colourful smartphones. 31% of all Filipinos and as many as 44% of 15-25year-old women think it is fun to have a phone with a different colour from the crowd. 22% of Filipinos also think that having a phone with an unusual colour is more creative. Men are perhaps more conservative, as 34% specifically wish for a traditional colour in order to avoid standing out with their device.

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Nature-loving Filipino men and self-photographing Filipino women

Filipino men and women are very active in taking and sharing mobile photos, especially women.
Over half (53%) of Filipino women and 45% of Filipino men typically upload their photos to social media.

It should come as no surprise that 73% of Filipino women find it wonderful to be able to share photos instantly.

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Nature-loving Filipino men and self-photographing Filipino women

More than anyone else, young Filipino women are especially keen to turn the camera lens on themselves. 84% of 15-25-year-old Filipino women are likely to photograph themselves with their mobile device, and 67% to share such pictures, while the equivalent figures for men in the same age group is 60% for taking and 53% for sharing.

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Nature-loving Filipino men and self-photographing Filipino women

This means that, in addition to showing friends, Filipino photo albums online are very likely to be portrait galleries of the uploaders themselves. Filipino men in general, on the other hand, are more likely to upload pictures of nature (44%) to their social media profiles.

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Nature-loving Filipino men and self-photographing Filipino women

Just like in China, there is also a significant difference in how women behave after uploading pictures online, as it seems they are often not entirely sure whether they have made the right decision. Uploading and then removing pictures from social media channels has been practised by over half (51%) of the 15-25-year-old female respondents in the study, while this is true of only 34% of men in the same age group. Singaporean (50%) and Chinese (49%) women in the same age group follow a similar pattern.

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In Summary
Filipinos are very active in social media: they upload and tag pictures online and are very pleased that people can instantly share their pictures. Sharing photos is one of the main motivators for taking them in the first place and Filipinos often find it rewarding when others comment on the images they upload. Their activity online also occasionally leads to crossing limits, resulting in pictures being removed by users soon after they are uploaded.

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Brought to you by the Nokia N8 in pink

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