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5/12/2009

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Nguyn Duy Tm - http://sites.google.com/site/tam0505/
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
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Con ngi Tm nhn mi
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
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5/12/2009
Thu thap va x ly d lieu
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 3
Cac phng phap thu thap d lieu:
Phong van trc tiep (Face to face interview)
Phong van tai nha (Door to door inetrview)
Phong van tai mot a iem cu the (Central location
interview)
Phong van chang (Mall Intercept interview)
Phong van qua ien thoai
Phong van qua th
Phong van qua internet
Quan sat (Observation)
Tboc bicn ngbicn coo
Con ngi Tm nhn mi Con ngi Tm nhn mi
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5/12/2009
Thu thap va x ly d lieu
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 4
Qui trnh x ly d lieu
Bc 1: kiem tra, hieu chnh bang cau hoi
Bc 2: ma hoa d lieu tren bang cau hoi
Bc 3: nhap d lieu vao may tnh
Bc 4: lam sach d lieu tren may tnh
Tboc bicn ngbicn coo
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Con ngi Tm nhn mi
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Con ngi Tm nhn mi Con ngi Tm nhn mi
Khi ng SPSS
1. Cch c in
nht.
2. Bn c th
chuyn sang
destop m d
dng hn.
6 Nguyen Duy Tam - http://sites.google.com/site/tam0505/
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
Giao din
Ca s chun
ca SPSS
Ma trn d liu
nh ngha bin
7 Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Con ngi Tm nhn mi Con ngi Tm nhn mi
Nhp liu
Nhp vo ct Name ba
bin s age, marital,
income.
SPSS mc nh l dng
s (Numeric)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 8
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
nh ngha bin
1. Name: Tn bin
2. Type: Kiu d liu
3. With: rng
4. Decimal: lng s thp phn
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 9
5. Lable: nhn bin (c
dng trong bo co
thng k v biu
6. Value: M ha d liu
7. Measure: Loi d liu
Con ngi Tm nhn mi Con ngi Tm nhn mi
nh ngha bin
1. Name: cc k t lin
tc, khng c khong
cch
2. Type: Numeric (s),
string (ch),
3. With: rng, tng s
lng nu cn thit
4. Decimal: V s 0 nu
l s nguyn
5. Lable: L tn y
ca bin, l phn s
hin th trong bo co
thng k v biu
6. Value: Phn m ha d
liu. SPSS s hin th
phn ny, khng hin
th phn m ha
7. Measure: Nominal
(nh danh, Ordinal
(th bc), scale (t l)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 10
5/12/2009
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Nguyn Duy Tm
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 11
Con ngi Tm nhn mi Con ngi Tm nhn mi
Thang o nh danh (nominal)
Thang o th t (ordinal)
Thang o khong (interval)
Thang o t l (ratio)
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THANG O TRONG NGHIN CU TH TRNG
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
Cu hi m
Cu hi ng
Cu hi phn i (Dichotomous)
Cu hi lit k mt la chn (Single response)
Cu hi lit k nhiu la chn (Multiple respenses)
Cu hi xp hng (Ranking)
Cu hi phn mc (Scale)
Cu hi chm im
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DNG CU HI
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Con ngi Tm nhn mi Con ngi Tm nhn mi
CAU HOI PHAN OI
Anh/ch co s dung ien thoai di ong khong?
1.Co 2. Khong
Gii tnh cua ngi c khao sat
1. Nam 2. N
Ban co phai la ngi thng i ch thng xuyen cho gia
nh khong?
Co hoac 1
Khong 2

Ban co bao gi s dung kem dng da cha?


Roi hoac 1
Cha 2
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 14
Norminal
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Con ngi Tm nhn mi Con ngi Tm nhn mi
CAU HOI LIET KE MOT CAU TRA LI
Trong nhan hieu nc ngot co gaz sau ay ban s dung
thng xuyen nhat nhan hieu nao?
Coca-Cola 1
Pepsi-Cola 2
Sprite 3
7-Up 4
Fanta 5
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 15
Con ngi Tm nhn mi Con ngi Tm nhn mi
Ban a tng uong qua cac nhan hieu nc ngot co gaz nao
trong cac nhanhieu sau ay?
Coca-Cola 1
Pepsi-Cola 2
Sprite 3
7-Up 4
Fanta 5
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 16
CU HI LIT K NHIEU CAU TRA LI
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Con ngi Tm nhn mi Con ngi Tm nhn mi
CU HI XP HNG
Qoan trong nb tboong kbong qoan
trong
Cht lng bt sng
Kiu dng thi trang
..
Ngun gc xut x
1
1
1
1
2
2
2
2
3
3
3
3
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Q:Trong cc yu t sau y anh/ch hy cho bit mc quan trng nht, nh,
ba trong vic la chn mua mt my in thoi?
Cht lng bt sng _____
Kiu dng thi trang _____
.. _____
Ngun gc xut x _____
Hy cho bit mc quan trng ca cc yu t sau trong vic la chn mua 1
my in thoi di ng
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Ordinal
Con ngi Tm nhn mi Con ngi Tm nhn mi
CC DNG CU HI PHN MC
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Q. Theo bn nhng cu ni sau y cu no
m t ng nht v mu sc ca bao b sn
phm ny?
Qu ti 1
Hi ti 2
Va 3
Hi sng 4
Qu sng 5
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Ordinal
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Con ngi Tm nhn mi Con ngi Tm nhn mi
CC DNG CU HI PHN MC
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Q. i vi mi cu ni sau, bn lm n ch ra
mc ng ca bn nh th no v vn
X?
Hon ton ng 1
ng 2
Y kin trung dung 3
Khng ng 4
Hon ton khng ng 5
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Ordinal
Con ngi Tm nhn mi Con ngi Tm nhn mi
CC DNG CU HI PHN MC (SCALING)
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Q.Bn hy cho bit mc tha mn ca bn i vi cc
thuc tnh sau y i vi sn phm TD?
Hon ton Hon ton khng
tha mn tha mn
1 2 3 4 5
Q"Bn hy cho bit mc quan trng ca cc thuc tnh
sau y i vi sn phm in thoi di ng?
Hon ton Hon ton
quan trng Khng quan trng
1 2 3 4 5
Thu pht sng, nhn hiu,
Kiu dng, tnh nng ph,
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Ordinal
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
CC DNG CU HI CHM IM
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Q.Hy cho im cc sn phm sau t 1 n 10 im
theo mc a thch ca bn?
im
Nhn hiu A \____/
Nhn hiu B \____/
Nhn hiu C \____/
Nhn hiu D \____/
Nhn hiu E \____/
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Ordinal
Tho ng th ng, o i
v i bie n Ordinal, ta
co the nh da ng
thanh Scale
Con ngi Tm nhn mi Con ngi Tm nhn mi
CAU HOI THUOC THANG O SCALE
Anh/ch san long tra bao nhieu cho moi
thang danh cho cac dch vu ien thoai?

Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 22
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
TM LI: TO DATABASE
Phn tch bin cn to v nhn dng:
1. Thuc tnh ca bin: Norminal, ordinal, Internal
2. Nhn dng cu hi: (mt cu tr li hoc nhiu cu
tr li)
3. M ha cc k t: chuyn t dng ch sang s
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 23
Con ngi Tm nhn mi Con ngi Tm nhn mi
TAO FILE VI CAC BIEN SAU
C1: Anh/ch co s du ng ie n thoa i di
ong khong?
1.Co 2. Kho ng
C2: Gi i tnh cu a ng i c kha o sa t
Nam N
C3: Trong nha n hie u n c ngo t co gaz
sau a y ba n s du ng th ng xuye n
nhat nhan hieu nao?
Coca-Cola 1
Pepsi-Cola 2
Sprite 3
7-Up 4
Fanta 5
C4: Bn hy cho bit mc tha mn
ca bn i vi thuc tnh kiu dng
i vi sn phm TD?
Hon ton
1 2 3 4 5
C5: "Bn hy cho bit mc quan
trng ca thuc tnh nhn hiu i
vi sn phm in thoi di ng?
1 2 3 4 5
1: rat khong thoa man en 5 la rat
thoa man
C6: Nhng kh khn ca anh/ch trong
vic dng DTD.
1. Sng yu, 2. Tnh nng t, 3.Phc tp,
4. Khc (nu r . )
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 24
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
nh ngha bin
Bi tp: nhp cc bin s sau y
H v tn Tui Gii tnh Nganh Vic lm thi
gian rnh
Nguyn vn
A
22 Nam KTPT c sch
Nguyn th B 20 N KTKT Xem phim
Trn nh C 19 Nam QTKD c sch
Tng minh D 18 Nam NH Nghe nhc
25 Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Con ngi Tm nhn mi Con ngi Tm nhn mi
c file t Excel
Chu y : (1) file excel pha i co da ng hoa n chnh nh
matra n data. (2) file excel ch co 1 sheet data
26 Nguyen Duy Tam - http://sites.google.com/site/tam0505/
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
c file t Excel
c tn bin
t dng u
tin
Vng d liu
cn import
vo
Ok nu bn
xong
27 Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Con ngi Tm nhn mi Con ngi Tm nhn mi
c file t Excel
Hay w
Cn nhiu cch khc na
28 Nguyen Duy Tam - http://sites.google.com/site/tam0505/
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
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5/12/2009
Phan tch d lieu bng SPSS
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 29
Thong ke mo ta (Descriptive Statistics): S dung
bang bieu, bieu o o th e tom tac, dien at
d lieu nghien cu.
Thong ke suy dien (Statistical Inference): S dung
cac thong so cua mau e c lng va kiem
nghiem cac gia thuyet ve tong the.
Kiem nh cac moi quan he tng quan co y ngha
gia cac bien khao sat
Kiem nghiem s khac biet co y ngha gia cac gia tr
trung bnh
Tboc bicn ngbicn coo
Con ngi Tm nhn mi Con ngi Tm nhn mi
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5/12/2009
Thong ke mo ta (Descriptive Statistics)
Thong ke mo ta cho bien nh tnh (thang o nh danh va
thang o th t)
o bang n (phan tch mot bien): Bang phan bo tan suat
(Frequencies)
o bang cheo (Phan tch hai bien): Bang Crosstabs
oi vi bien nhieu tra li: trc khi o bang ta phai tien hanh
nhom cac bien cha ng cac gia tr tra li co c (multiple
responses/define groups) trc khi tien hanh o bang
(frequencies hoac crosstabs)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 30
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
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5/12/2009
o bang n (phan tch mot bien)
Bang phan bo tan suat (Frequencies)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 31
Chon cong cu Analyze/ descriptive statistics /frequencies
databtap5-
statistic.SAV
Con ngi Tm nhn mi Con ngi Tm nhn mi
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5/12/2009
o bang n (phan tch mot bien)
Bang phan bo tan suat (Frequencies)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 32
Tinh trang hon nhan
525 56.9 56.9 56.9
16 1.7 1.7 58.6
148 16.0 16.0 74.6
29 3.1 3.1 77.8
205 22.2 22.2 100.0
923 100.0 100.0
Da co gia dinh
Goa bua
Da l y di
Da l y than
Chua co gi a dinh
Total
Vali d
Frequency Percent Vali d Percent
Cumulative
Percent
Y ngha ca c con so die n gia i
ke t qua
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Con ngi Tm nhn mi Con ngi Tm nhn mi
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5/12/2009
o bang n (phan tch mot bien)
Bang phan bo tan suat (Frequencies)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 33
Trinh do hoc van
85 9.2 9.2 9.2
498 54.0 54.0 63.2
70 7.6 7.6 70.7
180 19.5 19.5 90.2
90 9.8 9.8 100. 0
923 100. 0 100. 0
Duoi bat PTTH
Pho thong t rung hoc
Cao dang/trung hoc
chuyen nghiep
Dai hoc
Tren dai hoc
Total
Vali d
Frequency Percent Vali d Percent
Cumulative
Percent
Th c hie n tng t cho bie n Trnh o ho c va n
Con ngi Tm nhn mi Con ngi Tm nhn mi
Thnh phn bng kt qu
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 34
Vng hin
th kt qu,
biu
Vng
thng
tin kt
qu
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
Hin th kt qu
Gender
3179 49.7 49.7 49.7
3221 50.3 50.3 100.0
6400 100.0 100.0
Female
Male
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
Tn s
Tn sut
Tn sut
hp l
Tn sut
tch ly
ngha ca bng tn s
Cch c tn s, tn sut
35 Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Con ngi Tm nhn mi Con ngi Tm nhn mi
Hiu chnh bng kt qu
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 36
Double table Select / format/table looks
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Con ngi Tm nhn mi Con ngi Tm nhn mi
Copy kt qu sang word
Right click: chn 1
trong hai option sau:
1. Copy: c th hiu
chnh bng kt qu
c
2. Copy object: khng
hiu chnh kt qu
c
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 37
Con ngi Tm nhn mi Con ngi Tm nhn mi
Xut kt qu sang word/excel
Chn table export,
Right click: chn
export
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 38
Nhng g hin
th
Xut tt c trong
output
Ch phn c
chn
Chn *.doc, *.xls,
*.ppt,
T n file
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Con ngi Tm nhn mi Con ngi Tm nhn mi
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Tinh trang gia dinh
57%
2%
16%
3%
22%
Da co gia dinh Goa bua Da ly di Da ly than Chua co gia dinh
TAO BIEU O TRONG FREQUENCIES
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 39
Analyze/
descriptive
statistics
/frequencies/CH
ARTS
Make up for
charts
Con ngi Tm nhn mi Con ngi Tm nhn mi
Thc hnh tng t cho nhng bi tp sau
Lp nhng bng thng k n bin cho trnh
hc vn v cc loi nhc yu thch
(bigband, bluegrass, country, broadway,
classial, folk, jazz, opera,), hy nhn xt v
nhng kt qu ny. Theo bn, nhng kt qu
cho ta bit iu g ang din ra trn thc t
hin nay.
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 40
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
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5/12/2009
o bang cheo (Phan tch hai bien)
Bang Crosstabs
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 41
Chon cong cu Analyze/Descriptive Statistics/Crosstabs
databtap5-
statistic.SAV
Con ngi Tm nhn mi Con ngi Tm nhn mi
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5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 42
Nhan nh: la bang phan tch cheo theo tan so.
Y ngha: tat ca eu chon so tong quan sat (920) la n v so
sanh
Trinh do hoc van * Gioi tinh nguoi tra loi Crosstabulation
Count
49 35 84
225 272 497
33 37 70
88 91 179
55 35 90
450 470 920
Duoi bat PTTH
Pho thong trung hoc
Cao dang/trung hoc
chuyen nghi ep
Dai hoc
Tren dai hoc
Trinh
do
hoc
van
Total
Nam Nu
Gioi tinh nguoi tra loi
Total
Trong so 920 ng i tra l i, co 225 ng i n co trnh
o ho c va n la PTTH
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Con ngi Tm nhn mi Con ngi Tm nhn mi
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5/12/2009
o bang cheo (Phan tch hai bien)
Bang Crosstabs
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 43
Trinh do hoc van * Gioi tinh nguoi tra l oi Crosstabulation
% within Gi oi tinh nguoi tra loi
10.9% 7.4% 9.1%
50.0% 57.9% 54.0%
7.3% 7.9% 7.6%
19.6% 19.4% 19.5%
12.2% 7.4% 9.8%
100. 0% 100. 0% 100. 0%
Duoi bat PTTH
Pho thong t rung hoc
Cao dang/trung hoc
chuyen nghiep
Dai hoc
Tren dai hoc
Trinh
do
hoc
van
Total
Nam Nu
Gioi tinh nguoi tra loi
Total
o ba ng che o theo gi i tnh: theo co t la 100%, do ng
kho ng la 100%.
Chu y : Ta n sua t ch c pha n tch khi to ng la 100%
Con ngi Tm nhn mi Con ngi Tm nhn mi
44
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 44
Trinn do hoc van - gioi tinh
11%
7%
9%
50%
58%
54%
7% 8% 8%
20% 19% 19%
12%
7%
10%
0%
10%
20%
30%
40%
50%
60%
70%
Nam Nu Tong cong
Duoi bat PTTH Pho thong trung hoc
Cao dang/trung hoc chuyen nghiep Dai hoc
Tren dai hoc
o th cu a ba ng
cheo. Chon Display
cluster bar chart
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Con ngi Tm nhn mi Con ngi Tm nhn mi
45
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 45
o bang cheo (Phan tch hai bien)
Bang Crosstabs
Trinh do hoc van * Gioi tinh nguoi tra l oi Crosstabulation
% within Tri nh do hoc van
58.3% 41.7% 100. 0%
45.3% 54.7% 100. 0%
47.1% 52.9% 100. 0%
49.2% 50.8% 100. 0%
61.1% 38.9% 100. 0%
48.9% 51.1% 100. 0%
Duoi bat PTTH
Pho thong t rung hoc
Cao dang/trung hoc
chuyen nghiep
Dai hoc
Tren dai hoc
Trinh
do
hoc
van
Total
Nam Nu
Gioi tinh nguoi tra loi
Total
Ba ng che o pha n tch theo do ng
Nha n
nh
Ca n cho n bie n pha n
tch tr c khi pha n
tch
Con ngi Tm nhn mi Con ngi Tm nhn mi
46
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 46
Trinh do hoc van - gioi tinh
58%
45%
47%
49%
61%
49%
42%
55%
53%
51%
39%
51%
0%
10%
20%
30%
40%
50%
60%
70%
Duoi bat
PTTH
Pho thong
trung hoc
Cao
dang/trung
hoc chuyen
nghiep
Dai hoc Tren dai hoc Tong cong
Nam Nu
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
Thc hanh: Lap cac bang cheo theo cac cap bien sau
va nhan xet cho cac bang
1. Trnh o hoc van vi chung toc
2. Tong thu nhap va chung toc
3. Tong thu nhap theo gii tnh
Ve bieu o cho cac bang ket qua tren va
make up cho cac bieu o nay
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 47
databtap5-
statistic.SAV
Con ngi Tm nhn mi Con ngi Tm nhn mi
48
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 48
Thong ke mo ta (Descriptive Statistics)
Thong ke mo ta cho bien nh lng (thang o khoang va
thang o ty le)
o bang mo ta mot bien lng Descriptive
o bang mo ta bien nh lng (bien phu thuoc) trong
moi quan he vi cac bien nh tnh khac (bien oc lap):
S dung cong cu Compare mean/mean khai bao bien
nh lng can phan tch la bien phu thuoc va bien nh
tnh (phan nhom bien nh lng can phan tch) la bien
oc lap
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Con ngi Tm nhn mi Con ngi Tm nhn mi
49
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 49
o bang mo ta mot bien nh lng
Descriptive
Chon cong cu Analyze\Descriptive statistics\Descriptives
databta
p5-
statistic.
SAV
Con ngi Tm nhn mi Con ngi Tm nhn mi
50
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 50
o bang mo ta mot bien nh lng Descriptive
Descriptive Statistics
923 18 60 38.72 10.30
923
Age of Respondent
Vali d N (list wise)
N Mini mum Maximum Mean Std. Deviati on
Descriptive Statistics
902 1 5 3.98 1.16
902
Heavy Metal Music
Vali d N (list wise)
N Mini mum Maximum Mean Std. Deviati on
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Con ngi Tm nhn mi Con ngi Tm nhn mi
51
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 51
o bang mo ta nhiu bien nh lng Descriptive
Descriptive Statistics
910 1 5 2.33 1.06
902 1 5 2.43 .99
905 1 5 2.50 1.06
886 1 5 2.61 1.20
887 1 5 2.77 1.02
867 1 5 3.57 1.09
903 1 5 3.87 1.12
902 1 5 3.98 1.16
815
Country Western Music
Bl ues or R & B Musi c
Jazz Musi c
Cl assi cal Musi c
Fol k Music
Opera
Rap Music
Heavy Metal Musi c
Val id N (li stwi se)
N Mini mum Maximum Mean Std. Devi ati on
Con ngi Tm nhn mi Con ngi Tm nhn mi
52
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 52
Muc do ua thich
3.87
3.57
2.50
3.98
2.77
2.33
2.61
2.43
0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50
Rap Music
Opera
Jazz Music
Heavy Metal Music
Folk Music
Country Western Music
Classical Music
Blues or R & B Music
5/12/2009
27
Con ngi Tm nhn mi Con ngi Tm nhn mi
53
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 53
Muc do ua thich
3.98
3.87
3.57
2.77
2.61
2.50
2.43
2.33
1 2 3 4 5
Heavy Metal Music
Rap Music
Opera
Folk Music
Classical Music
Jazz Music
Blues or R & B Music
Country Western Music
Rat thich Rat ghet
Con ngi Tm nhn mi Con ngi Tm nhn mi
C th tnh cc ch tiu thng k m t thng qua cng c
Frequency
Analyze/descriptive statistic/frequency/[chon
bien]/statistics
Chn cc ch tiu cn tm:
1. Cc ch tiu o lng mc tp trung [central
tedency]
2. Cc ch tiu o lng mc phn tn [Dispersion]
3. Cc phn v (t phn v, thp phn v, bch phn v)
[percentile value]
VD: Tm cc ch tiu thng k m ta cho hai bin age
v educ
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 54
5/12/2009
28
Con ngi Tm nhn mi Con ngi Tm nhn mi
55
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 55
o bang mo ta bien nh lng (bien phu thuoc) trong moi
quan he vi cac bien nh tnh khac (bien oc lap)
Chon cong cu Compare Means/Means.
Gia tr muo n tnh
trung bnh
Bien phan nhom
Con ngi Tm nhn mi Con ngi Tm nhn mi
56
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 56
Report
Mean
3.24 3.64
2.78 3.84
2.62 3.93
2.23 3.90
1.93 4.14
2.61 3.87
Tri nh do hoc van
Duoi bat PTTH
Pho thong trung hoc
Cao dang/trung hoc
chuyen nghi ep
Dai hoc
Tren dai hoc
Total
Cl assi cal
Musi c Rap Music
o bang mo ta nbico bicn dinb Ioong
5/12/2009
29
Con ngi Tm nhn mi Con ngi Tm nhn mi
oi vi bien nhieu cau tra li Multiple Response
VD: Anh ch thng dng nhng thuc tnh no ca in
thoi di ng:
1. Goi, lien lac
2. Ch e nghe
3. e nghe nhac
: ..
k. Games
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Multiple
57
Con ngi Tm nhn mi Con ngi Tm nhn mi
58
5/12/2009
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 58
Thong ke mo ta (Descriptive Statistics)
oi vi bien nhieu tra li
Chon cong cu Anlyzes/Multiple Response/Define sets
Cho n co ng cu Statistics/Multiple Response/Frequencies hoa c Crosstabs
KVKTP
CT
Nho m ca u
tra l i
5/12/2009
30
Con ngi Tm nhn mi Con ngi Tm nhn mi
Bang tan so multiple response
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Chuye n bie n
ca n pha n tch
va o
59
Con ngi Tm nhn mi Con ngi Tm nhn mi
Bang tan so vi bien nhieu cau tra li
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
$mucdich Frequencies
11 30.6% 183.3%
25 69.4% 416.7%
36 100.0% 600.0%
Khong
Co
$mucdich
a
Total
N Percent
Responses
Percent of
Cases
Group
a.
Case Summary
6 100.0% 0 .0% 6 100.0% $mucdich
a
N Percent N Percent N Percent
Valid Missing Total
Cases
Group a.
ng du ng: khu v c kinh te phi chnh th c: So ky
na ng co c
Gia i thch
y ngha
60
5/12/2009
31
Con ngi Tm nhn mi Con ngi Tm nhn mi
o bang cheo vi bien nhieu cau tra li
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
nh ngha l a cho n
Analyze/multiple
response/crosstabs
61
Con ngi Tm nhn mi Con ngi Tm nhn mi
o bang cheo vi bien nhieu cau tra li
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
q3.1sexCH*$nguyennhan Crosstabulation
158 185 343
62 71 133
27 38 65
57 82 139
117 160 277
65 105 170
26 36 62
22 20 42
254 337 591
Khong tim
duoc viec
Khong muon
le thuoc
Noi nghe
truyen thon
Tan dung vi
tri thua
Mong muon
on dinh ki
Goi y cua
nguoi than
tan dung thoi
gian n
Khac
$nguyennhan
Total
Count Count Count
Nam Nu
Gioi tinh chu ho
Total
Percentages and totals are based on respondents.
Group a.
Theo ta n sua t, cho n Option
62
5/12/2009
32
Con ngi Tm nhn mi Con ngi Tm nhn mi
Thong ke mo ta (Descriptive Statistics)
oi vi bien nhieu tra li
Chon cong cu Multilpe response table
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
nh ngha bie n nhie u l a
cho n
Ta n sua t
Te n ba ng
63
Con ngi Tm nhn mi Con ngi Tm nhn mi
Thong ke mo ta (Descriptive Statistics)
oi vi bien nhieu tra li
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Layers
64
5/12/2009
33
Nguyn Duy Tm
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
65
Con ngi Tm nhn mi Con ngi Tm nhn mi
CC PHP BiN I
1. M ha li (recode)
2. Cng c t ng m ha li (automatic recode)
3. La chn quan st (sellect cases)
4. Cng c tnh ton gia cc bin (Compute)
5. Thay th gi tr b thiu (missing value)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 66
5/12/2009
34
Con ngi Tm nhn mi Con ngi Tm nhn mi
M ha li (recode)
Cng dng: xc nh gi tr ca mt bin thnh mt gi tr mi
ph hp hn (thng dng cho bin nh lng, i khi vn
c th dng cho bin nh tnh)
1. M ha trn cng mt bin(Recode into same variables). Mt
bin c, ch cn bin mi.
2. M ha trn cng mt bin(Recode into diffenrent variables).
To bin mi, vn duy tr bin c
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 67
Con ngi Tm nhn mi Con ngi Tm nhn mi
M ha trn cng mt bin(Recode into same variables)
Phn nhm bin mc lng hin ti ca cc nhn vin trong
trng
thnh cc nhm nh sau:
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 68
Universal of florida
Muc luong khoi diem
58 5.3 5.3 5.3
759 69.0 69.0 74.3
272 24.7 24.7 99.0
11 1.0 1.0 100.0
1100 100.0 100.0
Duoi 15000 USD
Tu 150000 - 30000 USD
Tu 30000 - 45000 USD
Tren 45000 USD
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
5/12/2009
35
Con ngi Tm nhn mi Con ngi Tm nhn mi
M ha trn cng mt bin(Recode into same variables)
Transform/recode/Recode into same variable
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 69
Chuyn bin
cn M Ha
Chuyn gi
tr c thnh
gi tr mi
Con ngi Tm nhn mi Con ngi Tm nhn mi
M ha trn cng mt bin(Recode into same variables)
M ha
1: Di 1 triu
2: T 1-3 triu
3: T 3 5 triu
4: 5 10 triu
5: 10 30 triu
6: 30 50 triu
7: trn 50 triu
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 70
New
Value
Old value
5/12/2009
36
Con ngi Tm nhn mi Con ngi Tm nhn mi
M ha trn cng mt bin(Recode
into diffenrent variables)
Transform/recode/recode in to different variable.
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 71
Bin recode
Tn bin
mi
M ha
bin
Con ngi Tm nhn mi Con ngi Tm nhn mi
M ha c iu kin
Trong trng hp tc gi ch mun m ha trong trng hp
tha iu kin no . V d: M ha cho nhng c s ti
thnh ph HCM.
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 72
M ha
c iu
kin
5/12/2009
37
Con ngi Tm nhn mi Con ngi Tm nhn mi
M ha c iu kin
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 73
Khng iu
kin
iu
kin
Con ngi Tm nhn mi Con ngi Tm nhn mi
Cng c t ng m ha li (automatic
recode)
L phng php m ha t ng cc gi tr dng chui sang
dng s vo trong mt bin mi. Bin mi ny s cha cc
con s nguyn lin tc, mi con s nguyn trong bin mi s
i din cho cc gi tr dng chui ging nhau .
V d: bn c bin gii tnh (male, female), mun m ha li
thnh (1: male. 2: female)
BT: Universal of florida
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 74
Universal of florida
5/12/2009
38
Con ngi Tm nhn mi Con ngi Tm nhn mi
Cng c t ng m ha li (automatic recode)
Transform/Automatic Recode
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 75
Bin cn m ha
Tn bin mi
Con ngi Tm nhn mi Con ngi Tm nhn mi
La chn cc quan st (Select Cases)
Cng c Select Cases a ra mt vi phng php cho php ta
la chn ra nhng nhm nh cc trng hp quan st da trn
tiu chun hay iu kin c th. Ta cng c th dng phng
php ny la chn mt mu ngu nhin cc trng hp
quan st t tng th d liu. thc hin lnh la chn cc
quan st ny ta chn Data/select cases t menu ta s c hp
thoi
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 76
5/12/2009
39
Con ngi Tm nhn mi Con ngi Tm nhn mi
La chn cc quan st (Select Cases)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 77
Khng iu
kin
Tha iu
kin
Ngu nhi n
theo x c
xu t
T quan st
k n K
Con ngi Tm nhn mi Con ngi Tm nhn mi
La chn cc quan st (Select Cases)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 78
c If
conditions
are
satisfied
random
sample of
cases
Base
range
5/12/2009
40
Con ngi Tm nhn mi Con ngi Tm nhn mi
Cng c tnh ton gia cc bin (Compute)
Cng c compute c dng tnh ton gia cc gi tr
trong cc bin v kt qu s c lu gi trong mt bin mi
hoc l mt bin khc sn c hoc bin cha ng gi tr ang
tnh ton.
Tnh mc chnh lch gia mc lng khi im v lng
hin ti ca cc nhn vin
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 79
Employee data.sav
Con ngi Tm nhn mi Con ngi Tm nhn mi
Cng c tnh ton gia cc bin (Compute)
Transform/compute
Current salary beginning salary
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 80
Lnh tnh to n
T n bin
mi
5/12/2009
41
Con ngi Tm nhn mi Con ngi Tm nhn mi
Thay th gi tr b thiu (missing value)
Cng c ny gip ta c th t ng thay th cc gi tr b thiu
trong tp d liu.
Transform/replace missing value
Series mean
Mean of nearby point
Median of near by point
Linear interpolation
Linear trend at point.
VD: xa 2 gi tr trong
Lng khi im v thay
Th bng gi tr khc
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 81
Gi tr cn
thay
Employee data
Con ngi Tm nhn mi Con ngi Tm nhn mi
Thong ke suy dien
Muc tieu: Dung tham so mau e c lng cac tham so cua
am ong
Phng phap: Dung cac phng phap kiem nh thong ke
e kiem nghiem cac gia thuyet ve tong the
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 82
5/12/2009
42
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh trung bnh tong the
Bai toan: Lng khi iem. Lng hien tai
Co gia thiet cho rang mc lng hien tai cua cac nhan vien
la 30000USD (
0
).Theo anh ch, gia thiet tren ung khong?
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 83
Con ngi Tm nhn mi Con ngi Tm nhn mi
Quy trnh kiem nh
B1: at hai gia thiet H
0
va H
1
H
0
: Gia thiet ung =
0
H
1
: <>
0:
Gia thiet sai
B2: Tm mc y ngha cua tong the mau (.sig)
B3: tm mien bac bo H
0
()
B4: Ra quyet nh H
0
neu sig > va ngc lai
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 84
5/12/2009
43
Con ngi Tm nhn mi Con ngi Tm nhn mi
Xac dinb gia tri toi ban: 0,5 0,025 = 0,475. Tra bang phan phoi Z
gia tr ti han la 1,96 (va -1,96)
Tnb Z tbco co ng tbo c:
ac bo gia tbovc t Ho nco Z>1,96 boa c Z<-1,96
Vung chap nhan gia thuyet Ho
Vung bac bo Ho
0,025
Vung bac bo Ho
0,025
Z = -1,96 Z =1,96
Z = 0
= 368
n S
x
z
/
u
=
Dong pban pboi z kicm ngbicm gia tbovct vc cbo gia tri
trong bnb tong tbc.
Vung chap nhan gia thuyet Ho
Vung bac bo Ho
0,025
Vung bac bo Ho
0,025
Z = -1,96 Z =1,96
Z = 0
= 368
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 85
Con ngi Tm nhn mi Con ngi Tm nhn mi
He so y ngha (P-value hay Significant level)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
(V du phan pho students t)
Vung chap nhan gia thuyet Ho
Vung bac bo Ho
0,025
- t (/2,n-1) t/2,n-1
Gia tr t tnh c
nho hn iem ti han
Gia tr t tnh c
ln hn iem ti han
P-value
(sig.)>0,025
P-value (sig.)
<0,025
Tboc bicn ngbicn coo
So sanh P-value vi mc y ngha (sai so chon mau)
bac bo (p-value< ) hay chap nhan (p-value> ) gia thuyet thong ke
86
5/12/2009
44
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh trung bnh tong the
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Nha p bie n ca n
kiem nh
(Variable of scale)

0
87
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh trung bnh tong the
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
One-Sample Test
5.622 472 .000 $4,418.446 $2,874.01 $5,962.88 Luong hien tai
t df Sig. (2-tailed)
Mean
Difference Lower Upper
95% Confidence
Interval of the
Difference
Test Value = 30000
B c hai
Sig. < H1
88
One-Sample Statistics
474 $34,419.57 $17,075.661 $784.311 Current Salary
N Mean Std. Deviation
Std. Error
Mean

0
5/12/2009
45
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh trung bnh hai tong the
Bai toan: Lng khi iem. Lng hien tai
Co gia thiet cho rang, mc lng cua nam va n trong cong
ty la nh nhau. Theo anh ch, ieu nay co ung?
Analyzy/compare means/independent sample T test
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 89
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kim nh trung bnh hai mu c lp (1 bin nh
lng, 1 bin nh tnh)
Bin
nh
lng
Bin phn
nhm (bin
nh tnh)
Thay
i
tin cy
90 Nguyen Duy Tam - http://sites.google.com/site/tam0505/
5/12/2009
46
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh trung bnh hai tong the
Quy trnh kiem nh:
1. B1: Kiem nh phng sai chon hng kiem
nh (Levenes test).
2. B2: Kiem nh gia thiet ca bi ton
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 91
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh trung bnh hai tong the
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Kie m nh phng
sai
PS
kho ng
oi
PS thay o i
92
Kimnh s bng nhau v mc lng hin ti ca th k
vn phng v qun c, hoc gia qun c v qun l
5/12/2009
47
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh hai mau oc lap
Bai toan: Lng khi iem. Lng hien tai
Co gia thiet cho rang mc lng hien tai khong khac so vi
mc lng khi iem.
Theo anh ch, gia thiet nay co ung?
Analyze/compare means/pare sample T test
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 93
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh hai mau oc lap
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Cho n ca p muo n so sa nh (da nh
cho bie n nh l ng)
94
5/12/2009
48
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh hai mau oc lap
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Paired SamplesTest
$17,409.197
$10,825.353
$497.750
$16,431.116
$18,387.277
34.976
472
.000
Mean
Std. Deviation
Std. Error Mean
Lower
Upper
95% Confidence Interval
of the Difference
Paired Differences
t
df
Sig. (2-tailed)
Luong hien tai -
Luong khoi diem
Pair 1
Ba i ta p: so sa n pha m loa i 1 va
loai 2
Tr c va sau QC
95
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh ANOVA
Kiem nh trung bnh hai mau ch co the thc hien cho hai
la chon (Ex: gii tnh). ANOVA co the kiem nh cho
nhieu la chon.
Bai toan: Lng khi iem. Lng hien tai
Anh ch vui long cho biet co phai mc lng theo nganh
nghe trong cong ty la nh nhau?
Analyze/compare means/one way ANOVA
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 96
5/12/2009
49
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh ANOVA
Quy trnh kiem nh:
B1: Kiem nh phng sai chon hng kiem nh (Test of
Homogeneity of Variances).
B2: Kiem nh gia thiet
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 97
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh ANOVA
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 98
Nha p bie n ca n
kie m nh
Bin phn
bit
Pht hin khc
bit. Kim nh
su
5/12/2009
50
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh ANOVA
Kim nh phng sai
Kim nh ANOVA
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Test of Homogeneity of Variances
Luong hien tai
59.638 2 470 .000
Levene
Statistic df1 df2 Sig.
Test of Homogeneity of Variances
Luong hien tai
59.638 2 470 .000
Levene
Statistic df1 df2 Sig.
Chn H1
Kim nh su
99
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh ANOVA
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Phng
sai khng
i
Phng
sai thay i
100
5/12/2009
51
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nh ANOVA
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Multiple Comparisons
Dependent Variable: Luong hien tai
-$3,119.994 ********* .124 -$7,099.26 $859.27
-$36158.90* ********* .000 -$38,574.57 -$33,743.23
$3,119.994 ********* .124 -$859.27 $7,099.26
-$33038.91* ********* .000 -$37,451.61 -$28,626.21
*********** ********* .000 $33,743.23 $38,574.57
*********** ********* .000 $28,626.21 $37,451.61
-$3,119.994* $569.106 .000 -$4,503.69 -$1,736.29
-$36158.90* ********* .000 -$41,098.22 -$31,219.59
$3,119.994* $569.106 .000 $1,736.29 $4,503.69
-$33038.91* ********* .000 -$37,982.78 -$28,095.04
*********** ********* .000 $31,219.59 $41,098.22
*********** ********* .000 $28,095.04 $37,982.78
(J) Nganh nghe
Cong nhan
Quan ly
Van phong
Quan ly
Van phong
Cong nhan
Cong nhan
Quan ly
Van phong
Quan ly
Van phong
Cong nhan
(I) Nganh nghe
Van phong
Cong nhan
Quan ly
Van phong
Cong nhan
Quan ly
LSD
Tamhane
Mean
Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
95% Confidence Interval
The mean difference is significant at the .05 level.
*.
(*)Co s kha c bie t
gi a va n pho ng va
co ng nha n
Ba i ta p hie u qua ba n ha ng
101
Con ngi Tm nhn mi Con ngi Tm nhn mi
Thong ke suy dien
Kiem nghiem moi quan he gia hai bien nh tnh: kiem
nghiem moi quan he gia hai bien trong ban cheo. S
dung kiem nghiem Chi bnh phng
Kiem nghiem s khac nhau gia hai gia tr trung bnh
Kiem nghiem Students t cho hai mau oc lap (independent
samples t test)
Kiem nghiem Students t cho cap mau (paired samples t
test)
Phan tch phng sai mot yeu to (one-way ANOVA)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 102
5/12/2009
52
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nghiem moi quan he gia hai bien nh tnh
S dung phan phoi chi-bnh phng kiem nghiem gia thuyet:
H
0
: 2 bien khao sat oc lap vi nhau
H
1
: Ton tai moi quan he gia 2 bien
Xac nh gia tr Chi bnh phng ti han X
2
df,
Bat t do df=(so hang so cot 1) vi mc y ngha xac nh
Tnh gia tr Chi bnh phng tnh toan X
2
So sanh X
2
vi X
2
df,
: Bac bo H
0
khi X
2
< X
2
df, ,
hay
Bac bo gia thuyet H
0
neu p-value (sig.)< (= 0,05)

= =

=
r
i
c
j ij
ij ij
E
E O
X
1 1
2
2
) (
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 103
Con ngi Tm nhn mi Con ngi Tm nhn mi
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 104
Bao lau doc bao mot lan * Trinh do hoc van Crosstabulation
% within Tri nh do hoc van
16.9% 38.7% 47.9% 55.7% 50.9% 41.8%
35.6% 33.4% 25.0% 26.2% 36.8% 31.9%
18.6% 13.5% 14.6% 13.1% 5.3% 13.2%
13.6% 11.4% 12.5% 4.9% 1.8% 9.6%
15.3% 2.9% 5.3% 3.5%
100. 0% 100. 0% 100. 0% 100. 0% 100. 0% 100. 0%
Moi ngay
Vai lan mot tuan
Mot lan mot tuan
It hon mot l an mot tuan
Khong bao gio doc
Bao lau
doc bao
mot lan
Total
Duoi bat
PTTH
Pho thong
trung hoc
Cao
dang/trung
hoc chuyen
nghi ep Dai hoc Tren dai hoc
Trinh do hoc van
Total
Chi -Square Tests
62.771
a
16 .000
63.044 16 .000
29.721 1 .000
627
Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Association
N of Valid Cases
Value df
Asymp. Sig.
(2-sided)
5 cells (20. 0%) have expected count less than 5. The
minimum expected count is 1.68.
a.
Kiem nghiem moi quan he gia hai bien nh
tnh
P-value< (0.05). Bac bo H
0
Thi lng oc bao co quan he
v i trnh o hoc va n
5/12/2009
53
Con ngi Tm nhn mi Con ngi Tm nhn mi
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Kiem nghiem moi quan he gia hai bien nh
tnh
P-value > (0.05). Chap nhan H
0
Khong u c s e ke t luan:
Thi lng oc bao co quan he
vi tnh trang cong viec
Bao lau doc bao mot lan * Tinh trang cong viec Crosstabul ation
% within Tinh trang cong viec
44.5% 36.8% 33.3% 42.8%
31.4% 30.5% 37.0% 31.6%
12.0% 17.9% 18.5% 13.3%
8.7% 10.5% 3.7% 8.8%
3.3% 4.2% 7.4% 3.6%
100. 0% 100. 0% 100. 0% 100. 0%
Moi ngay
Vai lan mot tuan
Mot lan mot tuan
It hon mot l an mot tuan
Khong bao gio doc
Bao lau
doc bao
mot lan
Total
Lam viec toan
thoi gian
Lam viec
ban thoi gian That nghiep
Tinh trang cong viec
Total
Chi -Square Tests
7.043
a
8 .532
6.869 8 .551
2.193 1 .139
580
Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Association
N of Valid Cases
Value df
Asymp. Sig.
(2-sided)
4 cells (26. 7%) have expected count less than 5. The
minimum expected count is .98.
a.
105
Con ngi Tm nhn mi Con ngi Tm nhn mi
PHAN TCH VA DIEN AT D LIEU
NGHIEN CU
Nhn vao 2 logo sau, hay cho biet y kien oi vi cac ca u noi sau. Vi mc o ong y
nh sau:
1: Hoan toan kbong dong v va moc do dong v ta ng dan toi 5: boan toan dong v



Hoan toan
ong y
ong
y
Khong
ong y
khong
phan oi
Khong
ong y
Hoan toan
khong
ong y
Chat lng cao 5 4 3 2 1
Thiet ke ep 5 4 3 2 1
ang tin cay 5 4 3 2 1
Gia ca hp ly 5 4 3 2 1
Sang tao 5 4 3 2 1
Tin xao 5 4 3 2 1
Da n au 5 4 3 2 1
Nhan hieu toan cau 5 4 3 2 1
Nhan hieu a thch cua toi 5 4 3 2 1

Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 106
5/12/2009
54
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nghiem gia tr trung bnh cua hai mau oc lap
oi vi kiem nghiem nay chu y en ket qua kiem nghiem s
ngang bang phng sai cua hai mau (Levene Test). Tuy theo
ket qua kiem nghiem s ngang bang phng sai ma la chon
kiem nghiem t ve s ngang bang gia 2 gia tr trung bnh
tng ng.
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP
107
Con ngi Tm nhn mi Con ngi Tm nhn mi
Bc 1: Kiem nghiem phng sai ngang bang (Levenes test)
Thiet lap gia thuyet
Ho: Phng sai gia 2 mau ngang bang nhau
H1: Phng sai gia 2 mau khong ngang bang nhau
Kiem nghiem F
Cong thc tnh F:
Neu p-value (sig.)< Bac bo Ho La chon kiem nghiem
t so sanh trung bnh mau vi ieu kien phng sai khong ngang
bang (Equal variances not assumed)
Neu p-value (sig.)<= Chap nhan Ho La chon kiem
nghiem t so sanh trung bnh mau vi ieu kien phng sai
ngang bang (Equal variances assumed)
2
2
2
1
) 1 , 1 (
2 1
S
S
F
n n =
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP
108
5/12/2009
55
Con ngi Tm nhn mi Con ngi Tm nhn mi
Bc 2: Kiem nghiem s ngang bang ve gia tr trung bnh (t
student test)
Thiet lap gia thuyet
H0: Gia tr trung bnh cua hai mau la bang nhau
H1: Gia tr trung bnh cua hai mau la khac nhau
Neu p-value (Sig. two-tailed) < /2 Ta bac bo gia thuyet
Ho (Kiem nghiem 2 nhanh two tailed)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP
109
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nghiem t
Cong thc tnh t
Gia thuyet phng sai ngang bang c chap nhan
Vi bat t do df
|
|
.
|

\
|
+

=
2 1
2
2 1
1 1
n n
S
x x
t
p
2
) 1 ( ) 1 (
2 1
2
2 2
2
1 1 2
+
+
=
n n
S n S n
S
P
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
(n
1
+ n
2
2)
SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP
110
5/12/2009
56
Con ngi Tm nhn mi Con ngi Tm nhn mi
Cong thc tnh t
Gia thuyet phng sai ngang bang khong c chap nhan
Vi bat t do df
|
|
.
|

\
|
+

=
2
2
2
1
2
1
2 1
n
S
n
S
x x
t
1
)
(
1
)
(
) (
2
2
2
2
2
1
2
1
2
1
2
2
2
2
1
2
1

+
=
n
n
S
n
n
S
n
S
n
S
df
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP
111
Con ngi Tm nhn mi Con ngi Tm nhn mi
V du:
Co s khac biet hay khong gia hai khu vc nghien cu (Ha Noi
TP.HCM) trong quan iem cho rang Sony la Sang tao va Thiet
ke ep
Group Statistics
200 4.81 .48 3.38E-02
200 4.92 .30 2.10E-02
200 4.66 .61 4.28E-02
200 4.72 .55 3.89E-02
AREA Area Code
12 Ha Noi
13 TP.HCM
12 Ha Noi
13 TP.HCM
SONY1 Chat luong cao
SONY2 Thiet ke dep
N Mean Std. Deviat ion
Std. Error
Mean
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP
112
5/12/2009
57
Con ngi Tm nhn mi Con ngi Tm nhn mi
Independent Samples Test
30.940 3.325
.000 .069
-2.766 -1.037
398 398
.006 .300
-.11 -6.00E-02
3.98E-02 5.79E-02
-.19 -.17
-3.18E-02 5.37E-02
-2.766 -1.037
332. 890 394. 492
.006 .300
-.11 -6.00E-02
3.98E-02 5.79E-02
-.19 -.17
-3.18E-02 5.37E-02
F
Sig.
Levene's Test for
Equality of Variances
t
df
Sig. (2-tailed)
Mean Difference
Std. Error Difference
Lower
Upper
95% Confidence Interval
of the Difference
t-test for Equality of
Means
t
df
Sig. (2-tailed)
Mean Difference
Std. Error Difference
Lower
Upper
95% Confidence Interval
of the Difference
t-test for Equality of
Means
Equal
variances
assumed
Equal
variances not
assumed
SONY1 Chat luong cao SONY2 Thiet ke dep
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP
113
Con ngi Tm nhn mi Con ngi Tm nhn mi
SO SANH GIA TR TRUNG BNH GIA CAP MAU
Khao sat cac gia tr khac biet gia hai gia tr trung bnh trong
hai bien khao sat trong tng quan sat va tien hanh kiem
nghiem gia tr trung bnh cac khac biet o co bang 0 hay
khong
Do kiem nghiem nay dung cho hai bien (2 mau) co moi quan
he vi nhau nen trong kiem nghiem nay co phan kiem nghiem
mi tng quan gia 2 bien (correlation)
Neu 2 bien quan sat khong co tng quan th cac kiem
nghiem t so sanh gia tr trung bnh gia 2 bien nay la khong
ang tin cay
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 114
5/12/2009
58
Con ngi Tm nhn mi Con ngi Tm nhn mi
SO SANH GIA TR TRUNG BNH GIA CAP MAU
Kiem t cho tng cap mau
Thiet lap gia thuyet
H0: gia tr trung bnh cua cac khac biet bang 0
H1: gia tr trung bnh cua cac khac biet khac 0
Cong thc tnh t
Neu gia tr sig (p-value) < /2 ta bac bo gia thuyet h0
n
SD
n
y x
t
n
I
I I
=

=
1
) (
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 115
Con ngi Tm nhn mi Con ngi Tm nhn mi
Kiem nghiem so sanh gia tr trung bnh gia hai bien quan he (paired
samples t test)
V du:
Lieu co s khac biet ve quan iem cua ngi tieu dung ve hai nhan
hieu sony va jvc khong (v du ch khao sat thuoc tnh Chat lng
cao va gia ca hp ly)
SO SANH GIA TR TRUNG BNH GIA CAP MAU
Paired Samples Statistics
4.86 395 .40 2.03E-02
4.30 395 .78 3.91E-02
4.05 395 .93 4.65E-02
3.92 395 .90 4.55E-02
SONY1 Chat luong cao
JVC1 Chat luong cao
Pair
1
SONY4 Gi a ca hop ly
JVC4 Gia ca hop l y
Pair
2
Mean N Std. Deviati on
Std. Error
Mean
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 116
5/12/2009
59
Con ngi Tm nhn mi Con ngi Tm nhn mi
PHAN TCH VA DIEN AT D LIEU NGHIEN CU
Paired Samples Correlations
395 .183 .000
395 .250 .000
SONY1 Chat luong cao
& JVC1 Chat luong cao
Pair
1
SONY4 Gi a ca hop ly &
JVC4 Gia ca hop l y
Pair
2
N Correlation Sig.
Paired Samples Test
.56 .81 4.07E-02 .48 .64 13.824 394 .000
.12 1.12 5.63E-02 1.07E-02 .23 2.157 394 .032
SONY1 Chat luong cao
- JVC1 Chat luong cao
Pair
1
SONY4 Gi a ca hop ly -
JVC4 Gia ca hop ly
Pair
2
Mean Std. Deviati on
Std. Error
Mean Lower Upper
95% Confidence
Interval of the
Difference
Paired Differences
t df Sig. (2-tailed)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 117
Con ngi Tm nhn mi Con ngi Tm nhn mi
SO SANH GIA TR TRUNG BNH GIA NHIEU
MAU OC LAP - ANOVA
Phan tch phng sai mot yeu to (one-way ANOVA)
Phng phap thong ke so sanh trung bnh gia nhieu mau oc
lap
Kiem nghiem nay da tren s xem xet cac bien thien
(phng sai) cua cac gia tr quan sat trong noi bo cac nhom
va gia cac nhom
Bao gom hai dang bien, mot bien c s dung nh bien yeu
to (hay bien oc lap), bien nay se phan cac bien khao sat
(bien phu thuoc) thanh nhieu nhom khac nhau. Va nhiem vu
cua phan tch phng sai 1 yeu to la kiem nghiem gia thuyet
(H0) cho rang cac gia tr trung bnh gia cac nhom la ngang
bang nhau
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 118
5/12/2009
60
Con ngi Tm nhn mi Con ngi Tm nhn mi
SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP -
ANOVA
Kiem nghiem ANOVA
Kiem nghiem s ngang bang gia tr trung bnh cua tat ca cac mau
quan sat
Thiet lap gia thuyet:
H0: Tat ca cac gia tr trung bnh cua cac mau quan sat ngang
bang nhau
H1: Ton tai t nhat mot cap mau co gia tr trung bnh khac biet
(Tuy nhien ta se khong xac nh c la cap mau nao)
Kiem nghiem (Kiem nghiem F)
Chap nhan H0 khi Sig. >= ngng tien trnh kiem nghiem
Bac bo H0 khi p-value hay Asympt sig. < Kiem nghiem
Post hoc (vi ieu kien can bang ve phng sai tng ng) e
tm ra cac cap mau co gia tr trung bnh khac biet
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 119
Con ngi Tm nhn mi Con ngi Tm nhn mi
SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP -
ANOVA
Kiem nghiem phng sai ngang bang (Levenes test)
Neu bac bo H0 (phng sai gia cac mau khong ngang bang):
La chon kiem nghiem Post hoc vi ieu kien phng sai
khong ngang bang (Equal variances not assumed)
Neu chap nhan H0 (phng sai gia cac mau ngang bang):
La chon kiem nghiem Post hoc vi ieu kien phng sai
ngang bang (Equal variances assumed)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 120
5/12/2009
61
Con ngi Tm nhn mi Con ngi Tm nhn mi
SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP -
ANOVA
Kiem nghiem Posh hoc (kiem nghiem t)
Kiem nghiem s khac biet gia tr trung bnh gia tng cap
mau rieng biet
Thiet lap gia thuyet (lan lt kiem nghiem tng cap mau rieng
biet vi nhau)
H0: Gia tr trung bnh cua mau i bang gia tr trung bnh mau j
H1: Gia tr trung bnh cua mau i khac gia tr trung bnh mau j
Kiem nghiem (kiem nghiem t mot nhanh)
Bac bo H0 khi sig. (p-value ) <
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 121
Con ngi Tm nhn mi Con ngi Tm nhn mi
SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP -
ANOVA
V du:
Y kien cho rang Sony la Chat lng cao va Thiet ke ep co
khac biet hay khong nhng nhom tieu dung co o tuoi khac
nhau
Report
Mean
4.80 4.52
4.84 4.65
4.86 4.73
4.89 4.73
4.93 4.84
4.86 4.69
TUOI TUOI
1 Duoi 20 t uoi
2 Tu 20 - 29 tuoi
3 Tu 30 - 39 tuoi
4 Tu 40 - 49 tuoi
5 Tu 50 tuoi tro len
Total
SONY1 Chat
luong cao
SONY2
Thiet ke dep
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
1: Hoan toan kho ng o ng y
5: Hoan toan o ng y
122
5/12/2009
62
Con ngi Tm nhn mi Con ngi Tm nhn mi
SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP -
ANOVA
ANOVA
.654 4 .163 1.017 .398
63.506 395 .161
64.160 399
3.991 4 .998 3.042 .017
129. 569 395 .328
133. 560 399
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
SONY1 Chat luong cao
SONY2 Thiet ke dep
Sum of
Squares df Mean Square F Sig.
Test of Homogeneity of Variances
SONY2 Thiet ke dep
8.406 4 395 .000
Levene
Stat istic df1 df2 Sig.
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 123
Con ngi Tm nhn mi Con ngi Tm nhn mi
SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP -
ANOVA
Mul tiple Comparisons
Dependent Variabl e: SONY2 Thi et ke dep
Tamhane
-.13 8.92E-02 .920 -.43 .17
-.22 9.28E-02 .303 -.51 7.47E-02
-.21 9.97E-02 .488 -.54 .11
-.32* 9.90E-02 .030 -.63 -1.84E-02
.13 8.92E-02 .920 -.17 .43
-8.79E-02 8.14E-02 .941 -.30 .13
-8.18E-02 8.92E-02 .990 -.34 .18
-.19 8.84E-02 .173 -.42 3.79E-02
.22 9.28E-02 .303 -7.47E-02 .51
8.79E-02 8.14E-02 .941 -.13 .30
6.06E-03 9.28E-02 1.000 -.24 .25
-.10 9.20E-02 .845 -.32 .11
.21 9.97E-02 .488 -.11 .54
8.18E-02 8.92E-02 .990 -.18 .34
-6.06E-03 9.28E-02 1.000 -.25 .24
-.11 9.90E-02 .921 -.37 .15
.32* 9.90E-02 .030 1.84E-02 .63
.19 8.84E-02 .173 -3.79E-02 .42
.10 9.20E-02 .845 -.11 .32
.11 9.90E-02 .921 -.15 .37
(J) TUOI TUOI
2 Tu 20 - 29 tuoi
3 Tu 30 - 39 tuoi
4 Tu 40 - 49 tuoi
5 Tu 50 tuoi tro len
1 Duoi 20 tuoi
3 Tu 30 - 39 tuoi
4 Tu 40 - 49 tuoi
5 Tu 50 tuoi tro len
1 Duoi 20 tuoi
2 Tu 20 - 29 tuoi
4 Tu 40 - 49 tuoi
5 Tu 50 tuoi tro len
1 Duoi 20 tuoi
2 Tu 20 - 29 tuoi
3 Tu 30 - 39 tuoi
5 Tu 50 tuoi tro len
1 Duoi 20 tuoi
2 Tu 20 - 29 tuoi
3 Tu 30 - 39 tuoi
4 Tu 40 - 49 tuoi
(I) TUOI TUOI
1 Duoi 20 tuoi
2 Tu 20 - 29 tuoi
3 Tu 30 - 39 tuoi
4 Tu 40 - 49 tuoi
5 Tu 50 tuoi tro len
Mean
Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
95% Confidence Interval
The mean difference is significant at the .05 level.
*.
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 124
5/12/2009
63
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI TNG QUAN GIA HAI BIEN NH
LNG
o lng cng o va chieu cua moi tng quan gia cac
bien nh lng
o lng tng quan la o lng hai bien oc lap ngang bang
nhau (khong phan biet bien phu thuoc va bien oc lap)
o lng moi tng quan tuyen tnh gia 1 bien phu thuoc va
mot (hoac nhieu) bien oc lap (Linear Regression)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 125
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI TNG QUAN GIA HAI
BIEN NH LNG
He so tng quan (Correlation)
He so tng quan R luon nam trong khoang (-1,1)
Gia tr tuyet oi cua R cang ln (gan bang 1) hai bien co
tng quan chat che vi nhau
R<0: moi tng quan gia hai bien la tng quan nghch
R>0: moi tng quan gia hai bien la tng quan thuan
R=0: hai bien khong co moi lien he tuyen tnh
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 126
5/12/2009
64
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI TNG QUAN GIA HAI
BIEN NH LNG
Kiem nghiem gia thuyet ve moi tng quan
Thiet lap gia thuyet
H0: R=0 (khong co lien he gia hai bien)
H1: R<>0 (co lien he gia hai bien)
Dung kiem nghiem t va ta bac bo gia thuyet H0 khi p_value
(Asympt. Sig.)< (kiem nghiem hai nhanh) hoac p_value
(Asympt. Sig.)< /2 (kiem nghiem mot nhanh)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 127
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI TNG QUAN GIA HAI
BIEN NH LNG
Correlations
1.000 .446** .287** .203** .220**
. .000 .000 .000 .000
400 400 400 400 400
.446** 1.000 .461** .281** .333**
.000 . .000 .000 .000
400 400 400 400 400
.287** .461** 1.000 .317** .236**
.000 .000 . .000 .000
400 400 400 400 400
.203** .281** .317** 1.000 .226**
.000 .000 .000 . .000
400 400 400 400 400
.220** .333** .236** .226** 1.000
.000 .000 .000 .000 .
400 400 400 400 400
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
SONY15 La nhan hieu
ua t hich cua toi
SONY1 Chat luong cao
SONY2 Thiet ke dep
SONY4 Gi a ca hop ly
SONY8 Dan dau
SONY15 La
nhan hieu ua
thich cua toi
SONY1 Chat
luong cao
SONY2
Thiet ke dep
SONY4 Gi a
ca hop ly
SONY8
Dan dau
Correlation is significant at the 0.01 level (2-tailed). **.
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 128
5/12/2009
65
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC
VA NHIEU BIEN OC LAP
Phng trnh hoi qui tuyen tnh d bao xu hng tang (hay
giam) cua mot bien phu thuoc trong s bien ong (tang hoac
giam) cua nhieu bien oc lap khac
Phng trnh hoi qui boi: y
^
= a + b
1
x
1
+ b
2
x
2
+ + b
k
x
k

Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 129
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC
VA NHIEU BIEN OC LAP
He so xac nh (Coefficient of determination): Se giup ta giai
ap mot so cau hoi sau :
Mo hnh hoi qui tuyen tnh c xay dng a the hien moi
quan he gia X va Y tot nh the nao. Hoac bao nhieu % s
bien thien cua Y co the giai thch bi s phu thuoc tuyen tnh
cua Y vao X
R bnh phng bien thien t 0 cho ti 1 (gia tr 0 tng ng s
bien thien cua Y hoan toan khong do moi quan he hoi qui
tuyen tnh gia Y va X, gia tr 1 tng ng s bien thien cua Y
hoan toan la do moi quan he hoi qui tuyen tnh gia Y va X)
R bnh phng cang ln th mo hnh hoi qui tuyen tnh gia Y
va X cang thch hp va hay cac bien oc lap X cang co y
ngha trong viec giai thch s bien thien cua bien phu thuoc Y
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 130
5/12/2009
66
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC
VA NHIEU BIEN OC LAP
He so xac nh R bnh phng va he so xac nh ieu
chnh Adjusted R bnh phng
Do trong phan tch hoi qui boi R bnh phng cang tang
khi so bien oc lap cang tang do o oi khi R bnh
phng khong the hien ung y ngha cua phng trnh
hoi qui tuyen tnh
S dung Adjusted R bnh phng se giup giai quyet c
han che nay
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 131
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC
VA NHIEU BIEN OC LAP
Kiem nghiem F
Giong nh kiem nghiem F s dung trong phan tch ANOVA
nham kiem nh gia thuyet ve s ton tai moi lien he tuyen tnh
gia cac bien X va bien Y
Gia thuyet:
H0: 1 = 2 = = k = 0
H1: Co t nhat mot i <> 0
Bac bo H0 khi Sig (p-value) <
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 132
5/12/2009
67
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC
VA NHIEU BIEN OC LAP
Kiem nh gia thuyet ve he so hoi qui (kiem nh t)
Kiem nghiem moi quan he hoi qui tuyen tnh cua tng bien
Xi vi Y
H0: Khong co moi quan he tuyen tnh gia Y va Xi
Bac bo H0 khi sig.(p-value) <
Khac vi kiem nghiem F cho biet moi quan he tuyen tnh cua
tat ca cac bien oc lap vi bien phu thuoc. Kiem nghiem t
cho biet co hay khong mot moi quan he hoi qui tuyen tnh
gia mot bien oc lap cu the vi bien phu thuoc.
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 133
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC
VA NHIEU BIEN OC LAP
V du: o lng moi quan he tuyen tnh gia:
Bien oc lap: Y kien cho rang Sony la nhan hieu a thch cua
toi
Vi cac bien phu thuoc la cac y kien cho rang Sony la:
Chat lng cao
Thiet ke ep
ang tin cay
Sang tao
Dan au
Nhan hieu toan cau
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 134
5/12/2009
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Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC
VA NHIEU BIEN OC LAP
Variables Entered/Removed
a
SONY1 Chat luong cao .
Stepwise (Criteria: Probability-of-F-to-enter
<= . 050, Probabilit y-of-F-to-remove >= .100).
SONY3 Dang tin cay .
Stepwise (Criteria: Probability-of-F-to-enter
<= . 050, Probabilit y-of-F-to-remove >= .100).
SONY7 Tinh sao .
Stepwise (Criteria: Probability-of-F-to-enter
<= . 050, Probabilit y-of-F-to-remove >= .100).
Model
1
2
3
Vari ables Entered
Vari ables
Removed Met hod
Dependent Variable: SONY15 La nhan hieu ua t hich cua toi
a.
Model Summary
.446
a
.199 .197 .65
.477
b
.228 .224 .63
.486
c
.237 .231 .63
Model
1
2
3
R R Square
Adjusted
R Square
Std. Error of
the Estimat e
Predictors: (Constant), SONY1 Chat luong cao
a.
Predictors: (Constant), SONY1 Chat luong cao,
SONY3 Dang tin cay
b.
Predictors: (Constant), SONY1 Chat luong cao,
SONY3 Dang tin cay, SONY7 Tinh sao
c.
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 135
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC
VA NHIEU BIEN OC LAP
ANOVA
d
41.146 1 41.146 98.870 .000
a
165. 632 398 .416
206. 778 399
47.097 2 23.549 58.547 .000
b
159. 680 397 .402
206. 778 399
48.904 3 16.301 40.889 .000
c
157. 874 396 .399
206. 778 399
Regression
Residual
Total
Regression
Residual
Total
Regression
Residual
Total
Model
1
2
3
Sum of
Squares df Mean Square F Sig.
Predictors: (Constant), SONY1 Chat luong cao
a.
Predictors: (Constant), SONY1 Chat luong cao, SONY3 Dang t in cay
b.
Predictors: (Constant), SONY1 Chat luong cao, SONY3 Dang t in cay, SONY7 Tinh
sao
c.
Dependent Variable: SONY15 La nhan hi eu ua thich cua toi
d.
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 136
5/12/2009
69
Con ngi Tm nhn mi Con ngi Tm nhn mi
O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC
VA NHIEU BIEN OC LAP
Coefficients
a
.776 .393 1.975 .049
.801 .081 .446 9.943 .000
.540 .391 1.381 .168
.619 .092 .345 6.706 .000
.238 .062 .198 3.847 .000
.448 .392 1.143 .254
.587 .093 .327 6.311 .000
.206 .063 .171 3.247 .001
9.116E-02 .043 .101 2.129 .034
(Constant)
SONY1 Chat luong cao
(Constant)
SONY1 Chat luong cao
SONY3 Dang tin cay
(Constant)
SONY1 Chat luong cao
SONY3 Dang tin cay
SONY7 Tinh sao
Model
1
2
3
B Std. Error
Unstandardized
Coefficients
Beta
Standardi
zed
Coefficien
ts
t Sig.
Dependent Variable: SONY15 La nhan hieu ua thich cua toi a.
Nguyen Duy Tam - http://sites.google.com/site/tam0505/
Phng trnh hoi qui:
La nhan hieu u thch = 0,448 + 0,587 Chat lng cao + 0,206 ang
tinh cay + 0,009 tinh sao
1: Hoan toan kho ng o ng y
5: Hoan toan ong y
137
Con ngi Tm nhn mi Con ngi Tm nhn mi
TI LiU THAM KHO
1. Phng php nghin cu trong kinh doanh Th.S o Hoi
Nam
2. X l d liu vi phn mm SPSS Hong Trng Chu
Nguyn Mng Ngc
Nguyen Duy Tam - http://sites.google.com/site/tam0505/ 138

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