Professional Documents
Culture Documents
Submitted by:
PGP/14/260 NITESH KUMAR GUPTA PGP/14/290 RAHUL MITTAL PGP/14/280 MAHTAAB KAJLA PGP/14/274 HEERAL BHATIA PGP/14/315 VISHAD DUBEY
Group IV
PGP/14/287 PRACHI CHAWLA PGP/14/313 VINNY ARYA
AGENDA
Strategy
Technology
Structural Elements
Strategy STRATEGY
It is defined as the determination of the basic long term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals
INNOVATION STRATEGY
Focused on customer service - YTA active in 22 nations which educates dealers to provide best customer service Performance excellence- RD 350 , Yamahas greatest offering to countrys performance enthusiasts Proactive design and Innovative technology - Improvement in fuel efficiency by developing FI technologies
BREADTH STRATEGY
Operations across the world Extensive range of products like motorcycles, scooters, electrically power assisted bicycles, boats, sail boats, personal watercrafts, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars etc.
Yamaha as Prospectors
Exploit new markets and market opportunities- entering into racing segment Innovative technology High-quality and high-performance- Fazer series FZ-16 ,FZ-S Light weight and compactness New technologies Small engine technology and FRP processing technology Continuously innovating business processes for creating value and knowledge across customers
Differentiation Strategy
Gearless scooter segment Environment friendly engines
Focus strategy
Increase the ratio of unit sales of affordably priced modals to total annual motorcycles sales
AGENDA
Strategy
Technology
Structural Elements
Technology
Information, Equipment, Techniques and Processes required to transform inputs to outputs Industry & Size of Company impacts the choice of technology Technology has a bearing on: Complexity Formalization Centralization Technology Structure Paradigms Perrows Paradigm Woodwards Research Thompsons Contribution :
Technology
PERROWS CLASSIFICATION
Low Task Variability: High Division of Labor, High Differentiation, Highly Repetitive duties High Problem Analyzability: More Unskilled Workers, SOPs in place Routine Technology: Assembly Line Yamaha Well Structured organization - Rigidity High formalization Standardized coordination and control Centralized decision making Wide span of control :
Technology
WOODWARDS FRAMEWORK
Established a link between technology, structure and effectiveness Mass Production: used for large batches of bikes Moderate/High Differentiation due to technical complexity High Division of labor Cost optimization Large Proportion of Unskilled Workers Repetitive job High Formalization Standard procedures to react to any situation in the assembly line Centralized decision making Moderate with some authority delegated to supervisors :
Technology
WOODWARDS RESEARCH
No of vertical levels=5 Span of Control =28 to 30 workers High level of planning High Complexity
Technology
THOMPSONS CLASSIFICATION
Long linked Technology Sequentially interdependent tasks Repetitive steps High Coordination required Backward and forward integration
Technology
AGENDA
Strategy
Technology
Structural Elements
Structural Elements
Plants in India.
ACCOUNTS
SERVICES
R&D
HR
Stores, Purchases, Production (Engines and Small Parts), Assembly Line, Quality Check
MANUFACTURING ENGINEERING
Hierarchy
SENIOR MANAGER
MANAGER
ASSISTANT MANAGER
SUPERVISOR
Hierarchy
department
Centralisation
Complexity
Formalisation
Complexity
Vertical Differentiation
Moderate Lower interaction levels across hierarchies High Differentiation at same levels across departments
Horizontal Differentiation
Spatial Differentiation
FORMALISATION
Managerial Level- Low degree of formalisation Operational Level- High level of formalisation on the assembly line
CENTRALISATION
Highly decentralised.
Q&A
THANK YOU