PROJECT REPORT ON PRODUCT AND SERVICES

Submitted in Partial Fulfillment of the Requirements of Bachelor of Business Administration of Guru Govind Singh Indraprastha University

SUBMITTED BY:

SUBMITTED TO:

Avinash Kumar (03021401709 )

Semester - III

Mrs. Manisha Gupta (Project Guide)

JAGANNATH INTERNATIONAL MANAGEMNT SCHOOL

Affiliated To:

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

ACKNOWLEDGEMENT
I wish to express my gratitude and thanks to all with whom I worked and interacted and whos thought and insight helped me in enhancing my knowledge and understanding of the subject. I would especially like to thank Mrs. Manisha Gupta for her timely advice and guidance throughout the project. She provided me with valuable materials and without her guidance this project would not have reached completion

AVINASH KUMAR BBA-GEN SEM-III Enrollment No. 03021401709

CERTIFICATE

This is to certify that AVINASH KUMAR has completed his project report under the guidance of ______________ on the topic PRODUCT AND SERVICES OF LG, as a pre-requisite of B.B.A- SEMESTER 3RD.

SIGNATURE _________

1)INTRODUCTIO N

INTRODUCTION
Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players were entering in the market with the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction of new models, the demand for consumer durables has increased significantly. Products like washing machines, air conditioners, microwave ovens, color televisions (C-TV) were no longer considered luxury items. However, there were still very few players in categories like vacuum cleaners, and dishwashers Consumer durables sector is characterized by the emergence of MNCs, exchange offers, discounts, and intense competition. The market share of

MNCs in consumer durables sector is 65%. MNC's major target is the growing middle class of India. MNCs offer superior technology to the Consumers whereas the Indian companies compete on the basis of firm grasp of the local market, their well- acknowledged brands, and hold over wide distribution network. However, the penetration Level of the consumer durables is still low in India. Indian Consumer durables market used to be dominated by few domestic players like Godrej, Voltas, Allwyn and Kelvinator. But post liberalization many foreign companies

2)OBJECTIVES

OBJECTIVES OF THE PROJECT :

To find number of brands of consumer durable in Nashik district. To study brand preference of consumer for consumer durable goods.. To find most important parameter for selection of brand of Colour television, Refrigerators, Washing machine, DVD, Microwave oven. To study profit margin of major brands in consumer durable.

3)RESEARCH METHODOLOG Y

Research Methodology :
Research methodology is considered as the nerve of the project. Without a proper well- organized research plan, it is impossible to complete the project and reach to any conclusion. The project was based on the survey plan. The main objective of survey was to collect appropriate data, which work as a base for drawing conclusion and getting result. Therefore, research methodology is the way to

systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods

4)RESEARCH DESIGN

Research design :
Research design is important primarily because of the increased complexity in the market as well as marketing approaches available to the researchers. In fact, it is the key to the evolution of successful marketing strategies and programmers. It is an important tool to study buyers behavior, consumption pattern, brand loyalty, and focus market changes. A research design specifies the methods and procedures for conducting a particular study. According to Kerlinger, Research Design is a plan, conceptual structure, and strategy of investigation conceived as to obtain answers to research questions and to control variance. Research design specifies methods and procedures for study. In this study the company was interested to know the demand of different consumer durable product, about competitors, and potential for SAMSUNG procedures to be used for the study among retailers/dealer and. However it was exclusively personal interview.

5)SAMSUNG HISTORY

SAMSUNG HISTORY:

2000-Present Pioneering the Digital Age

The digital age has brought revolutionary change and opportunity to global business, and Samsung has responded with advanced techno-logies, competitive products, and constant innovation.

At Samsung, we see every challenge as an opportunity and believe we are perfectly positioned as one of the world's recognized leaders in the digital technology industry. Our commitment to being the world's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Looking forward, we're making historic advances in research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances, and more.
2000-Present Pioneering the Digital Age

Launched major restructuring of its businesses Developed the worlds first 40 nanometer DRAM Announced its Blue Earth solar-powered phone Released its V-line Crystal Rose LCD TV Samsung is found No. 1 in customer loyalty for 8 years consecutively by Brand Keys of the USA 200 9 Samsung Digital Imaging developed an innovative hybrid digital camera Built the worlds largest mobile phone as recorded in the Guinness Book of World Records Received a Quality Management Award in Malaysia SADI, Samsung's design school, received the most iF Concept

Design Awards for its entrants Opened samsungmobile.com for its domestic customers Received an Excellence Award from ENERGY STAR of the US Released the worlds thinnest Blu-ray player Introduced Mobile WiMax into Malaysia Released the worlds first full HD camcorder with a 64GB SSD Sold more than 20 million full touch phones in shortest time ever Samsung took up a record high market share in LCD monitors Released the worlds first solar -powered mobile phone in India Released the JET, its new concept full touch screen phone

200 8

Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics Launched OMNIA phone Completed establishing TV manufactory in Russia Kaluga Became the official sponsor of 2010 Guangzhou Asian Game Developed the world's first 2Gb 50 NANO Samsung takes No. 1 spot in U.S. cellphone market Opened Global Brand PR Centre Samsung D'light' No.1 worldwide market share position for TVs achieved for the 9th quarter in a row No.1 worldwide market share position for TVs achieved for the seventh quarter in a row

200 7

Developed the world's first 30nm-class 64Gb NAND Flash memory

BlackJack bestowed the Best Smart Phone award at CTIA in the U.S.

Attained No.1 worldwide market share position for LCD for the sixth year in a row

200 6

Developed the world's first real double-sided LCD Developed the worlds' first 50nm 1G DRAM Unveiled 10M pixel camera phone Launched "Stealth Vacuum," a vacuum cleaner with the world's lowest level of noises

Launched the worlds' first Blu-Ray Disc Player Developed 1.72"Super-Reflective LCD Screen

200 5

Developed the largest Flexible LCD Panel Ranked 27th in "the World's Most Admired Company" of Fortune Became the official sponsor of Chelsea, the renowned English soccer club Released the world's first 7 mega pixel camera phone Developed the world's first OLED for 40" TV Became the official sponsor of Chelsea, the renowned English soccer club

Developed the first-ever speech recognition phone

200 4

Produced the first wrinkle-free steam washer Sold more than 20 million cellular phones in the U.S Developed the world's first 60-nano 8GB NAND Flash memory chip

Ranked top in mobile phone sales in Russia Released new PDP TV featuring the highest contrast ratio in the world

Developed a 3rd Generation Optical Blu-Ray Disc Recorder Developed cellular phone chip for satellite DMB system Released 46" LCD TV for the first time in the world

200 3

Samsung brand value ranked 25th in the world by Interbrand Ranked 5th on the "Most Admired Electronics Company" list released by the Fortune Magazine Released the first HD DVD combo

200 2

Samsung brand value ranked 25th in the world by Interbrand Ranked 5th on the "Most Admired Electronics Company" list released by the Fortune Magazine

Released the first HD DVD combo

200 1

Ranked No. 1 of world's Top 100 IT Companies by BusinessWeek Unveils 16 Chord Progression Melody Phone Begins Mass Production of 512Mb Flash Memory Device Unveils Industry's First Ultra-Slim Handset Develops World's first 40 inch TFT-LCD

SAMSUNG

IN

ASIA :

September, 2005 The India Retail Forum has awarded Samsung as the Best Retailer of the year 2005 in the consumer Durables category. James Damian,

SVP, Best Buy and his team handed over the award to Mr. Ravinder Zutshi, Dy MD and Samsung India at the India Retail award function held in Mumbai on 16th September

February 2005
Mr. S. H. Oh appointed as the President and Chief Executive Officer of Samsung South West Asia November 2004 Samsung received the Golden Peacock Special commendation Certificate for Corporate Social Responsibility (Private Sector) for the year 2004 from Mr. Shivraj Patil, Union Home Minister. February 2004 India made regional headquarters for Samsung Southwest Asia. Mr. K. S. Kim appointed as the First President and Chief Executive Officer of Samsung South West Asia November 2003 Inaugurated Samsung's new, High-Tech, advanced Refrigerator facility August 2003
Commencement of production at refrigerator facility in Noida.

June 2003 Merger of SIEL with SEIIT,, Software technology park set up at Noida December 2002 Construction commences for 5,000,000 refrigerator plant in Noida October 2002 Samsung unveils new technology for Consumer Home Entertainment (DNIe ). June 1996 Foundation Stone laid for CTV Factory at Noida, Uttar Pradesh December 1995 Samsung India Electronics (SIEL) products launched in India.

GROWING TO BE THE BEST

Samsung India aims to be the Best Company in India by the Year 2006. Best Company in terms of both the internal workplace environment as well as the external context in which the Company operates. Samsung aims to grow in India by contributing to the Indian economy and making the lives of its consumers simpler, easier and richer through its superior quality products. Our aim is to gain technological leadership in the Indian marketplace even as our goal is to earn the love and respect of more and more of our Indian consumers. Mr. S.H. Oh, President & CEO Samsung South-West Asia Regional Headquarters.

Samsung in India:
Samsung India is the hub for Samsungs South West Asia Regional operations. The South West Asia Regional Headquarters looks after the Samsung business in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India, which commenced its operations in India in December 1995, today enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the country Headquartered in New Delhi, Samsung India has a network of 19 Branch Offices located all over the country. The Samsung manufacturing complex housing manufacturing facilities for Colour Televisions, Colour Monitors,

1)DATA ANALYSIS AND INTERPRETATI ON

Data Analysis and Interpretation

Table No.1 :
.

Number of companys product sold by dealers

Samsung Profile 2008 : Wherever you are... in the hustle of the streets or the comfort of the home...Samsung is part of the fabric of your life. As a global leader we are at the forefront of change, anticipating today what our customers around the world will want tomorrow.

2007 Financial Overview (WON/DOLLARS/EUROS) :

2007 Financial Overview

AMOUNTS IN BILLIONS

WON

DOLLA EURO RS S

[Amounts in

Net Sales* Total Assets Total Liabilities Total Stockholder's Equity Net Income*

161,847 .4 284,165

2 Won/U.S. 205. dollar yearly 302.9 .5 7 average 180,833 130. exchange rate: 192.7 929.20/1, .2 9 Won/Euro: 103,332 110.1 74.8 1,272.72/1 .3 Won/U.S. dollar 12,873. 13.9 10.1 as of the end of 7 December 31,

174.2

127. billions]

2007: 938.20/1,

Won/Euro: 1,381.26/1 Financial data includes Samsung affiliates ending their fiscal year at the end of March 2008, such as Samsung Life Insurance, Samsung Fire & Marine Insurance, Samsung Securities, Samsung Investment Trust Management
Table No.1 Number of companys product sold by dealers S.N PRODUCT NO. OF O RESPONDENTS 1 2 3 4 6 C-TV C-TV & REFRIGERATOR C-TV & REFRIGERATOR & WASHING MACHINE ABOVE ALL TOTAL 86 67 56 92 301

INTERPRETATION :
According to survey, 86 dealers were sold only C-TV, 67 dealers were sold C-TV and REFRIGERATOR, 56 dealers were sold C-TV and REFRIGERATOR, WASHING MACHINE and 92 dealers were sold all product. Table no. 2 shows no. of companys product sold from dealers shop.
S.NO NO. OF COMPANIES . PRODUCT 1 FIVE 2 3 4 FOUR THREE TWO TOTAL NO. OF RESPONDENTS 33 24 9 34 100

GRAPH NO. 2 :

INTERPRETATION :

According to survey 33 dealers sale five brands 24 dealers sale four brands 14 dealers sales three brands and 35 dealers sales only two brands from their shops . ANNUAL REPORTS :
2008 Consolidated Sales Breakdown by Division

TABLE NO - 3

COMPARISION WITH OTHER BRANDS : S. NO. BRANDS NO. OF RESPONDENTS

PERCENTAGE

1 2 3 4 5

LG VIDEOCON SAMSUNG SANSUI ONIDA TOTAL

39 23 18 11 9 100

39 23 18 11 9 100

IN CHART FORM :

TABLE NO 4 : SHOWS THAT NO. OF MAJOR BRANDS REFRIGERATOR SOLDED S.NO BRAND NO. OF RESPONDENTS PERCENTAGE . 1 L.G. 22 22 2 3 4 5 6 7 VIDEOCON SAMSUNG GODREJ WHIRLPOOL KELVINATOR KENSTAR TOTAL GRAPHICAL VIEW :
MAJOR BRANDS OF WASHING MACHINE SOLD : TABLE NO- 5 S.NO. BRANDS NO. OF REPONDENTS 1 2 3 4 5 6 7 L.G. VIDEOCON SAMSUNG IFB WHIRLPOOL GODREJ KELVINATOR 18 11 15 7 21 9 10

13 9 12 19 16 9 100

13 9 12 19 16 9 100

PERCENTAGE 18 11 15 7 21 9 10

KENSTAR TOTAL

9 100

9 100

GRAPHICAL VIEW : TABLE NO 6 : SHOWS HIGH NO. PROFITABLE BRANDS :

S.NO. 1 2 3 4 5 6 7 8 TOTAL GRAPHICAL VIEW : MAJOR BRANDS L.G. SAMSUNG VIDEOCON WHIRLPOOL SONY GODREJ PHILIPS KENSTAR PERCENTAGE 21 18 16 13 11 9 7 5 100

FINDING :
1. We know that during industry in the survey in consumer durable

district and rural area LG is leading in Colour

television, Washing Machine, Refrigerator. 2. Study shows that quality is most important parameter for more sale of colour television and then price is considered by consumers. 3. Study shows that quality of the product is most important parameter for Refrigerator then price is considered by consumers 4. we came to know that quality is most important parameter which is affect on more sales of Washing Machine. 5. According to Survey, Philips is most popular brand for DVD 6. we came to know that kenstar is the most preferable brand for microwave oven because of higher quality.

7.L.G. gives the high profit margin than the other competitors. 8. SAMSUNG product is costly as compare to LG and VIDEOCON. 9. Maximum rural area is covered by the VIDEOCON because of their low price products.

2)

SUGESTIONS AND RECOMMEND ATIONS

SUGGESTIONS &RECOMANDETION

Company should improve the after sales service of products as it is the main factor for the sales of consumer products. If the SAMSUNG Ltd. reduces their product price like LG and VIDEOCON then SAMSUNG will take over the LG in all categories. Company should distribute free key chain, calendar, tshirts for making brand popular among people. Company should introduce low price and low power consumption Refrigerator for acquiring the middle income group.

3)CONCLUSION

Conclusion
With respect to the above study and the findings thereby, the company has definitely entrenched into the urban market. With few more concerted efforts, the said organization needs to enter the rural market in order to completely establish itself all over.

And The Leadership Goes On

Creative innovation and progressive entrepreneurship are the strategies that will keep us at the forefront of the global electronics industry. And with each passing day, they bring us a step closer to our vision of becoming one of the worlds most trusted and

respected companies. VALUE AND PHILOSOPHY :

The Samsung Philosophy

At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society. Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world, and give them the resources they need to be the best at what they do. The result is that all of our productsfrom memory chips that help businesses store vital knowledge to mobile phones that connect people across continents have the power to enrich lives. And thats what making a better global society is all about.

Our Values
We believe that living by strong values is the key to good business. At Samsung, a rigorous code of conduct and these core values are at the heart of every decision we make.

People
Quite simply, a company is its people. At Samsung, were dedicated to giving our people a wealth of opportunities to reach their full potential.

Excellence
Everything we do at Samsung is driven by an unyielding passion for excellenceand an unfaltering commitment to develop the best products and services on the market.

Change
In todays fast-paced global economy, change is constant and innovation is critical to a companys survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward longterm success.

Integrity
Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.

Co-prosperity
A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe.

4)LIMITATION OF STUDY

LIMITATION OF STUDY : Although I tried my best in preparation of this project, but this study has some limitation: 1.The period of the project was not sufficient to study all the factors in deep. 2.Visiting various places for the study consumed a lot of time. 3.We cannot say that what the consumer have revealed will be right for each and every situation because their perception is influenced by many factors.

4.Many consumer and dealers/retailers showed less interest in providing information and havent cooperated. 5.Some of confidential information viz. credit period, schemes, policies and sales figure were not disclosed by the competitors.

Theoretical Background of the study :

Scope of market research in view of modern global business. Research methods provide you with the knowledge and skills you need to solve the problems and meet the challenges of a fast-paced decision-making environment. Business research courses are a recognition that students in business, not-for-profit, and public organizations in all functional areas need training in the scientific method and its application to decision making. Two factors stimulate an interest in more scientific decision making: (1) the managers increased need for more and better information and (2) the availability of improved techniques and tools to meet this need. During the last two decades, we have witnessed dramatic changes in the business environment. Emerging from a historically economic role, the business organization has evolved in response to the social and political mandates of national public policy, explosive technology growth, and continuing innovations in global communications. These changes have created new knowledge needs for the manager.

Other knowledge demands have arisen from problems with mergers, trade policies, protected markets, technology transfers, and macroeconomic savings investment issues. The trend toward complexity has increased the risks associated with business decisions, making it more important to have a sound information base. Increased complexity means there are more variables to consider. The competition is more vigorous, with many business downsizing to make competitive gains. Workers,

shareholders, customers, and the public are better informed and more sensitive to their self-interest. Government continues to show concern with all aspects of society. Each of these factors demands that

managers have more and better information upon which to base decisions. To do well in such an environment, you will need to be equipped with an understanding of scientific methods and a means of incorporating them into decision making. You will need to know how to identify good research and how to conduct it. This book addresses these needs. As the complexity of the business environment has increased, there has been a commensurate, increase in the number and power of the tools to conduct research.

There is vastly more knowledge in all fields of management. We have begun to build better theories. The computer has given us a quantum leap in the ability to deal with problems. New techniques of quantitative analysis take advantage of this power. Communication and measurement techniques have also been enhanced. These trends reinforce each other and are having a massive impact on business

management.

sources of collection of secondary data for market research :

Internal Sources :

Internal sources of organizational data are so varied that it is difficult to provide generalizations about their use. Accounting and management information systems create and store much of the internal data. Research and development, planning, and marketing functions also contribute. Examples are departmental reports, production summaries, financial and accounting

reports, and marketing and sales studies. The collection methods used are unique to the specific situation, and collection success depends on knowing just where and

how to look. Sometimes the information may exist in central files (i.e., at headquarters), in computer

database, or in departmental chronological files. In other organizations, a central library keeps all relevant information. Systematic searches should be made through exploratory interviews with everyone who handles the information. Often company librarians, MIS. PR/communications, or departmental secretaries can help in pinpointing critical data sources. Internal data sources may be the only source of information for many studies.

External Sources :

External sources are created outside the organisation and are more varied than internal sources . there are also better defined methods for finding them . this discussion is restricted to published sources, although other sources of information may be useful. Published sources of data can be classified into five categories. The newest and fastest growing one is computerized database. They are composed of interrelated data files. The files are sets of records grouped together for storage on some medium. Access may be through online search or CD-ROM. Online databases are often specialized and focus on information about a particular field. Major source of published information consists of diverse materials from special collections. Within this category there are many reference books, each a compendium of a range of information. A second group includes university publications, of which there are masters theses, doctoral dissertations, and research records. A third group includes company publications such as financial reports, company policy statements, speeches by prominent executives, sales literature,

product specifications, and many others. There are miscellaneous information sources consisting of the productions of various trade, professional and other associations. These organizations often publish statistical compilation, research report, and proceeding of meeting.

5)BIBLOGRAPHY

Bibliography
1http://www.samsung.com/in/aboutsamsung/ind ex.html 2http://www.samsung.com/in/aboutsamsung/cor porateprofile/index.html 3http://www.samsung.com/in/aboutsamsung/cor porateprofile/history.html

6)ANNEXTURE

LED 9000 :

FEATURES

Series Display Video

Series Ultra Clear Panel Screen Size Resolution Picture Engine

9 Yes 138cm (55) 1920 x 1080 Dolby Digital Plus, Yes Yes Yes Yes DVB-T Yes No

3D HyperReal Engi

Audio

Dolby SRS dts 2.0 + Digital Out

SRS TheaterSound

Feature

Samsung 3D Anynet+ (HDMI-CEC) Auto Channel Search

System

DTV Reception (DVBT/T2/C/S2) DTV Tuner Built-in MHP/ MHEG (version)

Input & Output

Audio Out L-R (Mini Jack) Component In (Y/Pb/Pr) Composite In (AV)

No 1 Component)

2 ( 1EA Audio comm Ultimate Slim Brushed Titanium Yes (Function) Square Yes

Design

Slim Type Front Color Light Effect (Deco) Stand Type Swivel (left/right)

SAMSUNG I9000 :

The ultimate washing experience :

Diamond Drum - 79% less fabric damage voltage control (165 ~ 400 volt safety)

wool wash Woolmark certified

ceramic heater

SAMSUNG MICROWAVE OVEN :

SAMSUNG CONVECTION (CE137XAT-B)

Samsung's innovative Convection Microwave Trio is expanding the concept of the traditional oven. Trio Convection has increased efficiency with triple heating system that improves cooking performance. Offering faster and stronger cooking solution so that you can enjoy more even and delicious food.

Video MP3 player :

Rhythmizer adds visual pleasure to music DNSe 3.0 - Upscaling your music DNSe 3.0 - Let your music surround you diamond in your pocket