CH INSTITUTE OF MANAGEMENT AND COMMUNICATION Post Graduate Diploma in Management

Term 3 Batch II

Case = 1 Class PGDM Batch II Subject E-Business Date 14/06/2011

Guided By Prof.Suresh K Ahuja

Submitted By Rajkamal Paroha

Introduction:The case Citibanks E-Business Strategy for Global Corporate Banking(2008) is all about the city bank which was incorporated in 1812 as a city bank of new work in the whole case is about the adaptation of E-Business strategy by city bank and how and in what sense the benefited by the E-Business Strategy, In 2000, intense competition and the dot com boom put pressure on Citibank and its competitors to transform their business in the new economy. In response to these challenges, Citibank made a serious push to deliver integrated solutions that would enable its corporate customers to conduct transactions on line. Citibanks e-business strategy Connect, Transform and Extend was to Web-enable its core services, develop integrated solutions, and reach new markets. The ultimate goal was to build a single Web-enabled platform for all customers with similar needs. As per the case Citibanks vision was to become the worlds leading e-business enabler. It aimed to empower local, regional and global customers and the B2B2C marketplace and provide solutions to help them take advantage of the efficiencies and opportunities created by e-commerce

. As per the case Citibanks challenge was how to manage the vendors and suppliers and ensure that they understand Citibanks strategy and would not exploit the Banks strengths of the information base the main issue which I analyzed in case is that Citibank would need to make global transformation to deliver its e-business strategy and create a culture that would embrace the e-concept, a key element of a highly integrated e-business. Figure of city bank trade service products.

CITIBANKS TREASURY AND CASH MANAGEMENT OBJECTIVES

Key factors in the Case :There are only three major key factors in the case whom all the case moves around but the some external parties involvement is also present the major three key factors of the case are:1. City bank. 2. E-business. 3. Vikram Pandit(in top job in city Group)

Analysis:Analyze the case by using SWOT:-

Strengths:Citi bank is one of the leading bank in global market as per the case the strength are as follow:1. Global Investment Network. 2. Financial Industries Largest Proprietary Network. 3. Innovative Products like Target Balancing and Notional Pooling. 4. Emphasis/Compete on Customer Service rather than Price. 5. Large Customer Base. 6. State-of-the-Art Technology/Infrastructure. 7. Use of Artificial Intelligence. 8. Strong Brand. 9. Global Reach and Local Intelligence. 10. Build Customer Trust and Confidence For Lock in Outsourcing. 11. Economies of Scale. 12. Web Enabled Financial Processes. 13. Paperless Transactions. 14.Operational Efficiency and Cost Saving 15. Invest and Expand In China and India-Mobile Services will be the key.

Weaknesses:1. 2. 3. 4. 5. 6. 7. 8. 9.

Discretionary price Discrimination based on Client Volume & Value. Operating Expenses Growth>Revenue Growth. Leadership Crisis is one of the most important weakness of the case. E-Business Expertise are necessary for the organization. Web Strategies Porn to Imitation. Varied Customer Practices Across Globe. Current Saturated Markets. More Instance Fraud. Online Reputation Management.

Opportunities:The certain opportunities in the case:1. 2. 3. 4. 5. 6. 7. 8.

Customer as Partner: Back Office Operations. E-Enabled Corporate and Middle Market. Multi-currency payment management and payment aggregation. Information flowing with the payment. B2B e-payment. Parallel convergence. Sarbanes-Oxley Corporate compliance. Emerging Markets.

Threats:1. Changing global environment is one the important risk.

2. Declining interest margins 3. Brokerage and life insurance Unacceptability 4. Credit crunch due to subprime mortgage crisis 5. Price war during slow down is also one of the major threat. 6. Risk of increase in competition in market.

Learning in the case:After analyzing whole of the case I learnt a lot of things related to E-business and there is also a good learning about how an organization gain the competitive advantage by implementing E-business strategies customer to and in the case there is also a learning about B2B business and I learnt about what advantages gained by the organization after adaptation of E-business strategies