MASALA COUNTRY

The street food of INDIA

Oxford College Hubli

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MASALA COUNTRY

Executive Summary

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MASALA COUNTRY

Goals & Missions

1.To be the market leader in the whole of Bijapur in the business of the street food. 2.To expand into the other places nearby as well as open new centres in Bijapur. 3.To reach a huge and wide market of Bijapur in order to have a sustainable growth 4.To provide high quality food to the Bijapur audience.

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Business Description

The Masala Country, a place which basically is associated with the selling of various kinds of street foods under a roof. Here we sell variety of street food items ranging from the very famous Pani Puri to Dhai Puri, from the north to all the chats of the south.

This acts an added advantage of our restaurant as all of these street food is available under a single roof where the localities and their families can come and have a blast especially during the evenings. Masala country is a place for the youth of Bijapur where they can come and spend the whole of their evenings and even to the people who visit the place for a tour even they can have the advantage of the restaurant.

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Location
The location we are going to select for the business is solapur road (location F) there are various advantages for this location as this is the main hub for our target market. As this location is consists mainly of the colleges the audience here will be mostly students, doctors, relatives of patients, & teachers. Thus there is a huge population which is our target market and thus we are planning to set-up the business in this location.

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Objectives of the business

1. To provide the various street food under a single roof. 2. To provide quality service to the customers 3. To provide the services at an economical price so as to retain a long-run business Design a customer driven menu so as to retain the customers for a longer duration. 5. To compete with various single vendors of the street food

4.

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Advantages 1. Hotteling service industry is the highly sought after industry. 2. First of its kind in Bijapur 3. Multiple street food available at a single place

Licensing The license for starting a restaurant in Bijapur needs to be obtained from the concerned authorities as well as the franchising license from the parent company known as the club city.

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Future Vision The vision into the future is to expand the business primarily in Bijapur itself by opening up of new branches, as well as expanding into nearby two and three tier cities nearby Bijapur.

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Marketing Mix

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The Four Ps of Marketing

Product and service Mix

As the business is associated mainly with the hospitality industry it is a combination of both the product and service mix. A Good quality product along with a high quality service is the key to the successful running of the business in todays market. Product mix is one of the important mix of the marketing mix as Masala country is mainly associated with the hotteling business its products are various chats and street foods available throughout the country. The product which the company has chosen is perishable and therefore due care will be taken for the perseverance of the same.

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Pricing
Pricing plays a very important role in functioning of any business, pricing, thus has to be given special attention before it is set. The price of the products will depend upon the types of the products. The prices will vary from dishes of the various regions and also the price the other sole vendors are charging. Price will have a great impact with the objective of the firm. That price will also depend on the kind of expenses the company has over the advertisement and marketing and also the royalty charged by the parent company. The company has aims of getting heavy budget advertisements so it will also affect the price of the product. There are many others factors that will influence the price some of them are the present market condition and the marginal profits of the firm. The price initially will be kept at a nominal level keeping the customers taste in mind, as the customers increase the demand for the dishes the price will also be taken into consideration and increased.

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Place
The place we are going to set the business has all the requirements for the including that of the nearby reach of the main target audience so it has all the advantages required for the successful running of the business in the locality of Bijapur. As this place requires the businesses associated with the food industry we are selecting this place for starting this place. Thus there is presence of huge youth crowd in the locality. So there will be huge crowd expected during the evenings.

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PROMOTION Promotion has always been the most integral part of the companies efforts for building the goodwill of the company. Promotion will be the base for building the companies brand. MEDIAS OF ADVERTISEMENTS Television The television is still the dominant media for advertisement, so we will also use the television as the advertisement medium Banners Banners are also one of the effective ways of advertisements so it will be included into our advertisements. There will be sufficient banners throughout the city.

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Sponsoring the cricket team Cricket is more than a sport in India, its a religion. As each and everyone in Bijapur is aware of their hometown cricket team BIJAPUR BULLS As a part of the promotion plan we would also sponsor the team so that there is oneness built among the localities of the city. News papers News papers are cheap yet effective means for advertisements. News dailies reach most of the people so its a medium for mass appeal.

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Segmenting Targeting Positioning (S.T.P)

Segmenting
Geographically: this market is mainly concentrating on the localities of Bijapur as well as the tourists visiting Bijapur Demographic: the segmentation will be done on the basis of age, Income group. Psycho graphically: this segmentation will be done on the basis of Social class which is mostly Middle class, upper Middle class and upper class. Behavioural: this segmentation is done on two characteristics occasions and loyalty status.

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Targeting
The basic concentration will be on the age-group of 15-30 as these are the main audience for the restaurant. The people mostly of the middle & upper class are the main target. The reason for targeting this audience is that these set of audience are not having any kind of fixed interest they are quickly adaptable to changes as well as these are the ones always searching a hotspot to spend their evenings. Thus targeting these audiences is the primary motive.

Positioning
It would not be hard positioning MASALA COUNTRY in the minds of people as this is one of a kind in Bijapur and people would be more than interested to accept it as their brand.

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S.W.O.T Analysis
Strengths
One of a kind in Bijapur Competitive pricing technique

Weaknesses
As the restaurant is a new one people may be reluctant to change to it in the initial stage. The prices may be a little more than the local vendors

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Opportunities
The restaurant has the opportunity to capture the wide untapped market of BIJAPUR Has the opportunity to expand its business into various nearby towns

Threats
Other business persons may come up with a same project.

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Human Resource Mix

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Man-Power-Planning 1. Forecasting total staffing level 2. Forecasting number of managers and key personnel. 3. Estimating the net human resource requirements.

Human resource planning is a vital sub-activity of employment function. Employment begins with human resource planning.

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The net human resource requirements and the staffing level are given in the organizational chart.
Position Manager Supervisors Waiters Cleaners Chefs Receptionist Accountants Watchmen Total Employee No.of Employees 1 2 5 5 6 1 1 2 23

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Functions of various staff

1. Manager:
The hotel manager is appointed for the smooth running of the restaurant. He has to keep a regular check on the all round working of the restaurant. He is hired by the head authority to report in the functioning of the restaurant.

2.Supervisors:
Supervisors are the immediate subordinates of the managers. The working of the restaurant is supervised by them on a daily basis, and reported to the manager.

3. Waiters:
They are the ones who attend to the customers, by serving the dining experience. They are to be hospitable and attend to the customers every need which is a service motive.

4. Cleaners:
They are the ones who have been given the job of clearing the tables after the customers leave.

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5. chefs:
Chefs are the persons who handle all the orders that are received. They specialize in field of cooking and are at their best in it.

6. Receptionist:
The receptionist is the front office wherein they are seen seated at the entrance of the restaurant. They have all the appointments of the day and the receptionist receives calls from the various customers.

7. Accountant:
Hes the one who manages the accounts of the restaurant. He is the one who keeps record of all the cash flow in and out of the restaurant. He also manages the expenses to be incurred in the restaurant.

8. Watchmen:
These people take care of the security concerns of the restaurant.

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Sources of Recruitment
1. Campus Recruitment: Professionals like new chefs, waiters, and front office can be recruited from colleges for hotel management, as there are many colleges, which are providing courses for hoteliering. 2. Employment Agencies: Such agencies perform the recruitment functions on behalf of the company they will provide cleaners and other menial staff. 3. Employees working in other hotels can be recruited which will provide work experience for the job and hence is beneficial for the hotel

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Salary structure of various employees

Position Manager Supervisors Waiters Cleaners chefs Receptionist Accountants Watchmen Total Employee

No. of Employees

Monthly salary
20,0 00 14,0 00 5,5 00 2,5 00 12,0 00 5,0 00 8,0 00 3,5 00 70,5 00

Total salary
20,000 28,000 27,500 12,500 72,000 5,000 8,000 7,000 180,000

1 2 5 5 6 1 1 2 23

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Human resource policies

1. Training and Development 2. Identification Cards 3. Employment 4. Disciplinary Action 5. Compensation 6. Service Awards 7. Worker's Compensation 8. Time and Attendance Records 9. Hours of Work 10. Holidays 11. Annual Leave 12. Sick Leave 13. Personal Leave 14. Leaves of Absence Without Pay 15. Exit Interviews 16. Retirement 17. Smoking 18. Drugs 19. Employment Assistance Program 20. Sexual Harassment
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Finance Mix

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Working capital requirement

(for 1 Month)
Raw Materials Rent (1 Month) Labour Electricity Other Expenses Total 80,000 18,000 180,000 2,500 3,000 2,83,500

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Total yearly requirement of working capital 2,83,500* 12 == 34,02,000 Total investment in working capital 34,02,000

Fixed capital investment

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Furniture
Kitchen and other equipments Fixtures Total fixed assets

3,50,000
10,75,000 5,00,000 19,25,000

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Sales forecasts and BEP analysis Sales for 1st year is Variable expenses Contribution 43,11,700
34,02,000

------------------9,09,700

BEP ==

Fixed cost / Contribution 19,25,000/ 9,09,700 = 2.11

We except the BEP to be achieved at the beginning of the 3rd year

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Profit and loss account

1st year Particulars To Stock To Purchases To Gross profit To Salaries To Rent To electricity To other expenses To advertisement To net profit Amt 0 9,60,000 33,51,700 43,11,700 21,60,000 By gross profit 2,16,000 30,000 36,000 1,00,000 8,09,700 20,71,000 20,71,000 43,11,700 33,51,700 Particulars By Sales Amt 43,11,700

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Balance sheet
Liabilities Promoters Capital
Net profit

Amt 21,00,000 8,09,700

Assets Fixed assets

Kitchen equipment

Amt 3,50,000 10,75,000 5,00,000 1,00,000 2,84,700 5,00,000 1,00,000 29,09,700

Fixtures
Cash Debtors Goodwill Investment

29,09,700

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Profit and loss account

2nd year Particulars To Stock To Purchases To Gross profit To Salaries To Rent To electricity Amt 1,152,000 4,059,000 5,211,000 2,450,000 5,211,000 4,059,000 Particulars By Sales Amt 5,211,00 0

By gross profit

350,000 45,000 To other expenses 50,000 To advertisement 150,000 To net profit 1,014,000 4,059,000

4,059,000

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Balance sheet
Liabilities Amt Assets Amt

Promoters Capital Net profit

21,00,000 1,014,000

Fixed assets Kitchen equipment Fixtures Cash Debtors Goodwill Investment

425,000 10,75,000 5,00,000 1,00,000 3,84,000 5,00,000 1,30,000 31,14,000

31,14,000

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Profit and loss account

3rd year
Particulars To Stock To Purchases To Gross profit To Salaries To Rent To electricity To other expenses To advertisement To net profit Amt 8,000 1,545,000 4,473,000 6,018,000 2,680,000 412,000 55,000 80,000 175,000 1,071,000 4,473,000 Particulars By Sales Amt 6,018,000

By gross profit

6,018,000 4,473,000

4,473,000

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Balance sheet

Liabilities Promoters Capital Net profit

Amt 21,00,000 1,071,000

Assets Fixed assets Kitchen equipment Fixtures Cash Debtors Goodwill Investment

Amt 425,000 1,081,000 505,000 116,000 414,000 500,000 130,000 3,171,000

3,171,000

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The logo of MASALA Country

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