CENTRAL INDIA INSTITUTE OF TECHNOLOGY INDORE

MAJOR RESEARCH PROJECT

Synopsis on

comparative study between Nokia and Samsung Mobile on the basis of 7 ps

MBA (2009-2011)

Submitted To

Submitted by:

MR. PREMLAL JAGATI RAGHUWANSHI

MBA III Semester

SURAJ

TABLE OF CONTENTS 1. INTRODUCTION 2. REVIEW OF LITERATURE 3. RATIONALE OF THE STUDY 4. OBJECTIVES OF THE STUDY 5. RESEARCH METHODLOGY The Study The Sample Tools for Data Collection Tools for Data Analysis 6. REFERENCES

INTRODUCTION Conceptual framework

Nokia Corporation (NYSE: NOK) is one of the world's largest telecommunications equipment manufacturers. With headquarters in Keilaniemi of Espoo, Finland, this Finnish telecommunications company is best known today for its leading range of mobile phones. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers.

Samsung Telecommunications is one of five business units within Samsung Electronics, belonging to the Samsung Group, and consists of the Mobile Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and Telecommunication R&D Centre. Telecommunication Business produces a full spectrum of products from mobiles and other mobile devices such as MP3 players and laptop computers to telecommunication network infrastructure. Headquarters is located in Suwon, South Korea.

Nokia Corporation (NYSE: NOK) is one of the world's largest telecommunications equipment manufacturers. With headquarters in Keilaniemi of Espoo, Finland, this Finnish telecommunications company is best known today for its leading range of mobile phones. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia was established in 1865 as a wood-pulp mill by Fredrik Idestam on the banks of Nokia rapids. Finnish Rubber Works established its factories in the beginning of 20th century nearby and began using Nokia as its brand. Shortly after World War I Finnish Rubber Works acquired Nokia wood mills as well as Finnish Cable Works, a producer of telephone and telegraph cables. All three companies were merged as Nokia Corporation in 1967. The name Nokia originated from the river which flowed through the town of the same name (Nokia).

Samsung Telecommunications is one of five business units within Samsung Electronics, belonging to the Samsung Group, and consists of the Mobile Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and Telecommunication R&D Centre. Telecommunication Business produces a full spectrum of products from mobiles and other mobile devices such as MP3 players and laptop computers to telecommunication network infrastructure. Headquarters is located in Suwon, South Korea.

REVIEW OF LITERATURE
New York, NY (AHN) - A new study from the Environmental Working Group's (EWG) has compiled a list of the 100 best and worst cell phone radiation levels after examining more than 1,000 mobile phones marketed in the United States. "We would like to be able to say that cell phones are safe," EWG Senior Scientist and lead author of the study Dr. Olga Naidenko said. "But we can't. The most recent science, while not conclusive, raises serious issues about the cancer risk of cell phone use that must be addressed through further research."

The mobile sector has come under the spotlight recently after a series of concerns about alleged irresponsible and anti-competitive behavior by the network operators. Last month, widespread evidence of customers being duped into switching to rival operators forced the telecoms watchdog to issue a warning to the mobile companies about their sales tactics.Until now, however, competition in the mobile sector has been largely untouched by the regulator. The UK has more mobile network operators than other G7 country and it is the only country where no single operator has more than a 30 per cent share of mobile subscribers.However, the onset of convergence, under which the line between fixed-line and mobile services is blurring, and the introduction of new technologies such as Wi-Fi have shaken up the sector. and Samsung handsets 'skimmed' almost 70% of the handset market share during the January to November period of 2010. Data released by market research firm, GfK Nielsen, indicates that Finland-based Nokia retained the top slot in Indian mobile phone buyers' minds in the January-November2010period.

RATIONALE OF THE STUDY

Most of the researches which had been done earlier on the consumer behavior Where they purchase Mobiles but in our research we will find the factors which Influence a particular Nokia and Samsung .This is a unique research for a particular. Comparison of two mobile companies basis of marketing mix And suggestions to Best buying condition. A study of which type of people mostly purchase A Particular Brand. He has discussed attribute positioning, user positioning, competitor positioning, price positioning and Benefits positioning. On collection the data through customers he analyzed and proposed brand Re- positioning strategy of mobile phone companys.

OBJECTIVES OF THE STUDY

1. To find out the perception of the general people towards the mobile phone. 2. To identify the preference of people towards the mobile phone. 3. To identify the percentage of people using the same mobile phone for more than a year.

RESEARCH METHODOLOGY
SAMPLING METHODOLOGY:
Sample Size 50 respondents

Sample Unit- Students of Graduation and the Post Graduation have been taken as sample unit. Sampling Area Indore. Sampling Technique - Random Sampling technique

DATA COLLECTION:
Primary data has been used by me in the form of Questionnaire & Observation, which are the two basic methods of collecting primary data, which suffices all research objectives. Secondary data sources like catalogue of the company, product range book of the company& various internet sites such as motorola.com & google.com have been used.

TOOLS FOR DATA ANALYSIS PERCENTAGE ANALYSIS GRAPHICAL ANALYSIS

THE STUDY ON THE BASIS OF 7 PS:

These seven elements are often referred to as the marketing mix, which a marketer can use to craft a marketing plan. The seven Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention. Promotion: This includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the product, brand, or company.

Place Refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or services is sold (e.g. online vs. retail). People An essential ingredient to any service provision is the use of appropriate staff and people. Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organization wants to obtain a form of competitive advantage. Process Refers to the systems used to assist the organization in delivering the service. Imagine you walk into McDonald and you order a burger and you get it delivered within 2 minu Physical Where is the service being delivered? Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organization.

REFRENCE

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Kotler Philip: Marketing Management Prentice Hall Of India Pvt.,10th Edition, New Delhi
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Press-Enterprise (2007-08).

By

RICHARD

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Gartner.

Nokia Market Share Slides

Sheen, James (2009-1022). "Meeting 30mW Standby in Mobile Phone Chargers". Electronic Products. Retrieved 2009-11-04.


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UMTS World. "History of UMTS

ine.com/386815.pdf

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^ Goldberg, H.E. (19151,117,184 (full image),

WEB-BIBLIOGRAPHY: http:// www.nokia.com http:// www.samsung.com