The balance sheet reports a company's assets, liabilities, and stockholders' equity as of a specific date, such as December 31,

2010, September 28, 2010, etc. The accountants' cost principle and the monetary unit assumption will limit the assets reported on the balance sheet. Assets will be reported (1) only if they were acquired in a transaction, and (2) generally at an amount that is not greater than the asset's cost at the time of the transaction. This means that a company's creative and effective management team will not be listed as an asset. Similarly, a company's outstanding reputation, its unique product lines, and brand names developed within the company will not be reported on the balance sheet. As you may surmise, these items are often the most valuable of all the things owned by the company. (Brand names purchased from another company will be recorded in the company's accounting records at their cost.) The accountants' matching principle will result in assets such as buildings, equipment, furnishings, fixtures, vehicles, etc. being reported at amounts less than cost. The reason is these assets aredepreciated. Depreciation reduces an asset's book value each year and the amount of the reduction is reported as Depreciation Expense on the income statement. While depreciation is reducing the book value of certain assets over their useful lives, the current value (or fair market value) of these assets may actually be increasing. (It is also possible that the current value of some assetssuch as computersmay be decreasing faster than the book value.) Current assets such as Cash, Accounts Receivable, Inventory, Supplies, Prepaid Insurance, etc. usually have current values that are close to the amounts reported on the balance sheet. Current liabilities such as Notes Payable (due within one year), Accounts Payable, Wages Payable, Interest Payable, Unearned Revenues, etc. are also likely to have current values that are close to the amounts reported on the balance sheet. Long-term liabilities such as Notes Payable (not due within one year) or Bonds Payable (not maturing within one year) will often have current values that differ from the amounts reported on the balance sheet. Stockholders' equity is the book value of the company. It is the difference between the reported amount of assets and the reported amount of liabilities. For the reasons mentioned above, the reported amount of stockholders' equity will therefore be different from the current or market value of the company. By definition the current assets and current liabilities are "turning over" at least once per year. As a result, the reported amounts are likely to be similar to their current value. The long-term assets and long-term liabilities are not "turning over" often. Therefore, the amounts reported for long-term assets and long-term liabilities will likely be different from the current value of those items. The remainder of our explanation of financial ratios and financial statement analysis will use information from the following balance sheet:

Example Company Balance Sheet

December 31, 2010

ASSETS Current Assets Cash Petty Cash Temporary Investments Accounts Receivable - net Inventory Supplies Prepaid Insurance Total Current Assets Investments $ 2,100 100 10,000 40,500 31,000 3,800 1,500 89,000 36,000

LIABILITIES Current Liabilities Notes Payable Accounts Payable Wages Payable Interest Payable Taxes Payable Warranty Liability Unearned Revenues Total Current Liabilities Long-term Liabilities Notes Payable 20,000 400,000 420,000 $ 5,000 35,900 8,500 2,900 6,100 1,100 1,500 61,000

Property, Plant & Equipment Land Land Improvements Buildings Equipment Less: Accum Depreciation Prop, Plant & Equip - net Intangible Assets Goodwill Trade Names Total Intangible Assets Other Assets Total Assets 105,000 200,000 305,000 3,000 5,500 6,500 180,000 201,000 (56,000) 337,000

Bonds Payable Total Long-term Liabilities

Total Liabilities

481,000

STOCKHOLDERS' EQUITY Common Stock Retained Earnings Less: Treasury Stock Total Stockholders' Equity $770,000 Total Liab. & Stockholders' Equity $770,000 110,000 229,000 (50,000) 289,000

CommonSize Balance Sheet

One technique in financial statement analysis is known as vertical analysis. Vertical analysis results in common-size financial statements. A common-size balance sheet is a balance sheet where every dollar amount has been restated to be a percentage of total assets. We will illustrate this by taking Example Company's balance sheet (shown above) and divide each item by the total asset amount $770,000. The result is the following common-size balance sheet for Example Company:

Example Company Balance Sheet December 31, 2010

ASSETS Current Assets Cash Petty Cash Temporary Investments Accounts Receivable - net Inventory Supplies Prepaid Insurance Total Current Assets 0.3% 0.0% 1.3% 5.3% 4.0% 0.5% 0.2% 11.6% 4.7%

LIABILITIES Current Liabilities Notes Payable Accounts Payable Wages Payable Interest Payable Taxes Payable Warranty Liability Unearned Revenues Total Current Liabilities 0.6% 4.7% 1.1% 0.4% 0.8% 0.1% 0.2% 7.9%

Investments

Long-term Liabilities Notes Payable 2.6% 52.0% 54.6%

Property, Plant & Equipment Land Land Improvements Buildings Equipment Less: Accum Depreciation Prop, Plant & Equip - net Intangible Assets Goodwill Trade Names Total Intangible Assets Other Assets Total Assets 13.6% 26.0% 39.6% 0.4% 0.7% 0.8% 23.4% 26.1% (7.3%) 43.7%

Bonds Payable Total Long-term Liabilities

Total Liabilities

62.5%

STOCKHOLDERS' EQUITY Common Stock Retained Earnings Less: Treasury Stock Total Stockholders' Equity 100.0% Total Liab. & Stockholders' Equity 100.0% 14.3% 29.7% (6.5%) 37.5%

The benefit of a common-size balance sheet is that an item can be compared to a similar item of another company regardless of the size of the companies. A company can also compare its percentages to the

industry's average percentages. For example, a company with Inventory at 4.0% of total assets can look to its industry statistics to see if its percentage is reasonable. (Industry percentages might be available from an industry association, library reference desks, and from bankers. Generally banks have memberships in Robert Morris Associates, an organization that collects and distributes statistics by industry.) A common-size balance sheet also allows two businesspersons to compare the magnitude of a balance sheet item without either one revealing the actual dollar amounts.

Financial statement analysis includes financial ratios. Here are three financial ratios that are based solely on current asset and current liability amounts appearing on a company's balance sheet:

Financial Ratio Working Capital = = =

How to Calculate It Current Assets Current Liabilities $89,000 $61,000 $28,000

What It Tells You An indicator of whether the company will be able to meet its current obligations (pay its bills, meet its payroll, make a loan payment, etc.) If a company has current assets exactly equal to current liabilities, it has no working capital. The greater the amount of working capital the more likely it will be able to make its payments on time. This tells you the relationship of current assets to current liabilities. A ratio of 3:1 is better than 2:1. A 1:1 ratio means there is no working capital.

Current Ratio

= = =

Current Assets Current Liabilities $89,000 $61,000 1.46

Quick Ratio (Acid Test Ratio)

[(Cash + Temp. Investments + Accounts Receivable) Current Liabilities] : 1 [($2,100 + $100 + $10,000 + $40,500) $61,000] : 1 [$52,700 $61,000] : 1 0.86 : 1

= = =

This ratio is similar to the current ratio except that Inventory, Supplies, and Prepaid Expenses are excluded. This indicates the relationship between the amount of assets that can quickly be turned into cash versus the amount of current liabilities.

Four financial ratios relate balance sheet amounts for Accounts Receivable and Inventory to income statement amounts. To illustrate these financial ratios we will use the following income statement information:

Example Corporation Income Statement For the year ended December 31, 2010 Sales (all on credit) Cost of Goods Sold Gross Profit Operating Expenses Selling Expenses Administrative Expenses Total Operating Expenses Operating Income Interest Expense Income before Taxes Income Tax Expense Net Income after Taxes $500,000 380,000 120,000 35,000 45,000 80,000 40,000 12,000 28,000 5,000 $ 23,000

To learn more about the income statement, go to: y y y Explanation of Income Statement Drills for Income Statement Crossword Puzzle for Income Statement

Financial Ratio Accounts Receivable Turnover =

How to Calculate It Net Credit Sales for the Year Average Accounts Receivable for the Year $500,000 $42,000 (a computed average) 11.90

What It Tells You The number of times per year that the accounts receivables turn over. Keep in mind that the result is anaverage, since credit sales and accounts receivable are likely to fluctuate during the year. It is important to use the averagebalance of accounts receivable during the year. The average number of days that it took to collect the average amount of accounts receivable during the year. This statistic is only as good as the Accounts Receivable Turnover figure.

= =

Days' Sales in Accounts Receivable

= = =

365 days in Year Accounts Receivable Turnover in Year 365 days 11.90

30.67 days

Inventory Turnover

= = =

Cost of Goods Sold for the Year Average Inventory for the Year $380,000 $30,000 (a computed average) 12.67

The number of times per year that Inventory turns over. Keep in mind that the result is an average, since sales and inventory levels are likely to fluctuate during the year. Since inventory is at cost (not sales value), it is important to use the Cost of Goods Sold. Also be sure to use the average balance of inventory during the year. The average number of days that it took to sell the average inventory during the year. This statistic is only as good as the Inventory Turnover figure.

Days' Sales in Inventory

= = =

365 days in Year Inventory Turnover in Year 365 days 12.67 28.81

The next financial ratio involves the relationship between two amounts from the balance sheet: total liabilities and total stockholders' equity:

Financial Ratio Debt to Equity = = =

How to Calculate It (Total liabilities Total Stockholders' Equity) : 1 ( $481,000 $289,000) : 1 1.66 : 1

What It Tells You The proportion of a company's assets supplied by the company's creditors versus the amount supplied the owner or stockholders. In this example the creditors have supplied $1.66 for each $1.00 supplied by the stockholders.

The income statement has some limitations since it reflects accounting principles. For example, a company's depreciation expense is based on the cost of the assets it has acquired and is using in its business. The resulting depreciation expense may not be a good indicator of the economic value of the asset being used up. To illustrate this point let's assume that a company's buildings and equipment have been fully depreciated and therefore there will be no depreciation expense for those buildings and equipment on its income statement. Is zero expense a good indicator of the cost of using those buildings and equipment? Compare that situation to a company with new buildings and equipment where there will be large amounts of depreciation expense. The remainder of our explanation of financial ratios and financial statement analysis will use information from the following income statement:

Example Corporation Income Statement For the year ended December 31, 2010 Sales (all on credit) Cost of Goods Sold Gross Profit Operating Expenses Selling Expenses Administrative Expenses Total Operating Expenses Operating Income Interest Expense Income before Taxes Income Tax Expense Net Income after Taxes Earnings per Share (based on 100,000 shares outstanding) $500,000 380,000 120,000 35,000 45,000 80,000 40,000 12,000 28,000 5,000 $ 23,000 $ 0.23

To learn more about the income statement, go to: y y y Explanation of Income Statement Drills for Income Statement Crossword Puzzle for Income Statement

CommonSize Income Statement

Financial statement analysis includes a technique known as vertical analysis. Vertical analysis results in common-size financial statements. A common-size income statement presents all of the income statement amounts as a percentage of net sales. Below is Example Corporation's common-size income statement after each item from the income statement above was divided by the net sales of $500,000:

Example Corporation Income Statement For the year ended December 31, 2010 Sales (all on credit) Cost of Goods Sold Gross Profit Operating Expenses Selling Expenses 100.0% 76.0% 24.0% 7.0%

Administrative Expenses Total Operating Expenses Operating Income Interest Expense Income before Taxes Income Tax Expense Net Income after Taxes

9.0% 16.0% 8.0% 2.4% 5.6% 1.0% 4.6%

The percentages shown for Example Corporation can be compared to other companies and to the industry averages. Industry averages can be obtained from trade associations, bankers, and library reference desks. If a company competes with a company whose stock is publicly traded, another source of information is that company's "Management's Discussion and Analysis of Financial Condition and Results of Operations" contained in its annual report to the Securities and Exchange Commission (SEC). This annual report is the SEC Form 10-K and is usually accessible under the "Investor Relations" tab on the corporation's website.

Financial Ratios Based on the Income Statement

Financial Ratio Gross Margin = = = How to Calculate It Gross Profit Net Sales $120,000 $500,000 24.0% What It Tells You Indicates the percentage of sales dollars available for expenses and profit after the cost of merchandise is deducted from sales. The gross margin varies between industries and often varies between companies within the same industry. Tells you the profit per sales dollar after all expenses are deducted from sales. This margin will vary between industries as well as between companies in the same industry. Expresses the corporation's net income after taxes on a per share of common stock basis. The computation requires the deduction of preferred dividends from the net income if a corporation has preferred stock. Also requires the weighted average number of shares of common stock during the period of the net income.

Profit Margin (after tax)

= = =

Net Income after Tax Net Sales $23,000 $500,000 4.6%

Earnings Per Share (EPS)

Net Income after Tax Weighted Average Number of Common Shares Outstanding $23,000 100,000 $0.23

= =

Times Interest Earned

Earnings for the Year before Interest and Income Tax Expense Interest Expense for the Year $40,000 $12,000 3.3

= =

Indicates a company's ability to meet the interest payments on its debt. In the example the company is earning 3.3 times the amount it is required to pay its lenders for interest.

Return on Stockholders' Equity (after tax)

Net Income for the Year after Taxes Average Stockholders' Equity during the Year $23,000 $278,000 (a computed average) 8.3%

= =

Reveals the percentage of profit after income taxes that the corporation earned on its average common stockholders' balances during the year. If a corporation has preferred stock, the preferred dividends must be deducted from the net income.

The income statement has some limitations since it reflects accounting principles. For example, a company's depreciation expense is based on the cost of the assets it has acquired and is using in its business. The resulting depreciation expense may not be a good indicator of the economic value of the asset being used up. To illustrate this point let's assume that a company's buildings and equipment have been fully depreciated and therefore there will be no depreciation expense for those buildings and equipment on its income statement. Is zero expense a good indicator of the cost of using those buildings and equipment? Compare that situation to a company with new buildings and equipment where there will be large amounts of depreciation expense. The statement of cash flows is a relatively new financial statement in comparison to the income statement or the balance sheet. This may explain why there are not as many well-established financial ratios associated with the statement of cash flows. We will use the following cash flow statement for Example Corporation to illustrate a limited financial statement analysis:

Example Corporation Statement of Cash Flows For the Year Ended December 31, 2010 Cash Flow from Operating Activities: Net Income Add: Depreciation Expense Increase in Accounts Receivable Decrease in Inventory Decrease in Accounts Payable Cash Provided (Used) in Operating Activities Cash Flow from Investing Activities

$23,000 4,000 (6,000) 9,000 (5,000) 25,000

Capital Expenditures Proceeds from Sale of Property Cash Provided (Used) by Investing Activities Cash Flow from Financing Activities: Borrowings of Long-term Debt Cash Dividends Purchase of Treasury Stock Cash Provided (Used) by Financing Activities Net Increase in Cash Cash at the beginning of the year Cash at the end of the year

(28,000) 7,000 (21,000) 10,000 (5,000) (8,000) (3,000) 1,000 1,200 $ 2,200

Financial Ratio Free Cash Flow = = =

How to Calculate It Cash Flow Provided by Operating Activities Capital Expenditures $25,000 $28,000 ( $3,000)

What It Tells You This statistic tells you how much cash is left over from operations after a company pays for its capital expenditures (additions to property, plant and equipment). There can be variations of this calculation. For example, some would only deduct capital expenditures to keep the present level of capacity. Others would also deduct dividends that are paid to stockholders, since they are assumed to be a requirement.

The cash flow from operating activities section of the statement of cash flows is also used by some analysts to assess the quality of a company's earnings. For a company's earnings to be of "quality" the amount of cash flow from operating activities must be consistently greater than the company's net income. The reason is that under accrual accounting, various estimates and assumptions are made regarding both revenues and expenses. When it comes to cash, however, the money is either in the bank or it isn't.