SUCCESS PARTY

EVENT REPORT

Editorzzz
4th Issue of TGM is in your display with more features than news. This time we have added special features because the months of May and June has experienced some mega happenings in Pakistan, India and Internationally. The first and the most rocked happening is the releasing of Shoab Mansoors 2nd venture BOL, which has been broken several international records especially of My Name is Khan. Then we had another big story about the IIFA International Indian Film Awards 2011 at Toronto, IIFA has became a name equivalent to Oscar now. We have dedicated a page on the coverage on Success Party of Karachi Advertising Festival recently held at Beach Luxury Hotel, Karachi. We have covered the major marketing and advertising campaigns as well with not a single para based but this time we have discussed the campaign precisely. Campaigns include the launching of Omore in Karachi and creating competing waves for Walls and on the other hand Mountain Dews Salman Khan featured campaign for India and Pakistan Region. 4th TGM also caught 4 paged feature on Royal Wedding of Prince William and Catherine with a their wedding planning creativity, international media coverage, bridal and groom fashion designing and many more. Issue also covered 125 years celebration of Coca Cola along with Seasonal Baraats Azar, Dolly and now Takkay ki Ayee Gi Baraat brought by Marina Khan and featured by Bushra Ansari as Saima Chaudhry. Some mergers, launchings and special offers made by different brands in the marketing world also discussed. Two beauties of media, Komal Rizvi and Humaima Malick also shared their exceptional experience in the emerging media of Pakistan. There is a pleasant news for TGM readers that the 5th issue of TGM will be released in the 4th week of Ramadan, comprises on Eid and Bridal Special Features. See U Later . Bbye ! TGM is an Online Newsletter & Available at: www.karachiadfest.co.nr www.kamzkirz.co.nr Karishma Jawaid TGM Creative Director The Great Media News Kiran Jawaid TGM Content Director The Great Media News

Content
05 06 08 09 10 12 13 13 14 14 15 16 16 17 17 17 17 18 23 26 28 34 35 36 37 39 39 KAF Success Party BOL Breaks Records BOL Special Premiere Kya Yeah Tum Ker Saktay Ho ? Cable Media Planning BOL Movie Review Agricultural Campaign Jiya Dharak Dharak Dawlance Launches Ticket to Karachi Baooji Girl Back In Indus Unveil Dual VVTI Piyo Glass Ful Engro Rupiya 2nd Launch Summer Smiles in Dubai Hello to the Future Hasho Group Media House IIFA 2011 Winner ICE AGE WAR ! Do the Dew ! Fairy Tale Wedding Cocacola Celebrates 125 Years Seasonal Baraats Her Journey from TV to Films Multans Go the BLUES Nothing Beats Meats Dawn Lifestyle Exhibition 2011

THREE

TGM The Great Media News online magazine is published by KamzKirz Media Marketing Group. All the editorial material, including editorial comments, opinions and statements of fact appearing in this publication, represent the vies of the respective authors and does not necessarily carry the endorsement of KamzKirz Media Marketing Group or its officers. Information gathered from the sources considered to be reliable, but the accuracy of information cannot be guaranteed. The publication of any advertisement is not to be considered as an endorsement of the product or service offered unless it is specifically stated in the ad that there is such approval or endorsement and same applied on the reviews of the brands. Copyright 2011 KamzKirz Media Marketing Group.

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KamzKirz Media Marketing Group has brought the name of Pakistan in the Top 20 List of those countries, who has been an established industry of Advertising and for encouraging the industry they run an Advertising Festival. In 1954, Cannes, France has became the first venue for throwing Advertising Festival comprises on Trainings, Workshops, Contests, Awards etc. Then in 1957, New York, and the China, Thailand, Russia, UAE, UK, Singapore added in the list. In 2010, India and Pakistan both countries has taken a tough step to nourish their own advertising industry; in India, Bombay Advertising Club launch Goa Advertising Festival and in Pakistan, KamzKirz Media Marketing Group conduct Karachi Advertising Festival. A Four Day Event of Karachi Advertising Festival successfully gathered international advertising gurus and advertising technique seekers at one platform at the venue of Royal Rodale Club, Karachi at a lush Sea View Location. Experts from India, Bangladesh, UK and from own mother land has been a part of Training Workshops, Panel Discussions, Appreciation Awards and special screening of Advertising dedicated documentaries and Top 100 Nostalgic Pakistani Advertisements. KamzKirz has conduct a special Success Party at Beach Luxury Hotel to encourage the supporters and team of Karachi Advertising Festival leads to Bar.B.Q. steamed hall at the floating portion of Beach Luxury Hotel, Karachi with a soft touch of Ghazal Music for refreshing the Karachis original cultural ragas caught from Mughal Emperor. 2nd Karachi Advertising Festival initially planned to conduct in June, 2010 but due to increasing adverse condition of Karachi due to target killings and terrorism due to War Against Terror, the management has been put forward the 2nd event in December , 2011.

Management Team of Karachi Advertising Festival

Arrival of Guest at KAF Success Party

Grand Fire Work at Grand Finale

Soft Musical Entertainment

Guests at Dinner

SIX

BREAKING NEWS
Shoaib Mansoors movie BOL released under the banner of Geo Films has not only established new success records, it has even set a new business record at the box office in the third week. It has become the film earning the highest gross in the first week of release, smashing all previous records. Since its first show on June 24, the film is continuously on the march to success. By thronging the cinemas, viewers have proved that if good and standard films are produced, they will definitely be attracted to cinema houses.

Shoaib Mansoors movie Bol released under the banner of Geo Films has not only established new success records, it has even set a new business record at the box office. It has become the film earning the highest gross in the first week of release, smashing all previous records. Shah Rukh Khans film My Name Is Khan had done business of Rs21.658 million in a week, whereas Bol has done business of Rs22.038 million in just six days. It is expected that when record of the full week is available, this film will make a gross earning of Rs25 million setting up new business record. It may be recalled that Khuda Key Liye the first movie of Shoaib Mansoor too had set up new records and now his second venture is maintaining the tradition. A large number of fans are making a beeline to cinemas and multiplexes. Families are specially being attracted to the movie and they want to see it at the earliest. Since its first show on June 24, the film is continuously on the march to success. By thronging the cinemas, viewers have proved that if good and standard films are produced, they will definitely be attracted to cinema houses. Shoaib Mansoors Bol is brutally honest. Based on the stories of Hakeem Sahibs Sunni-Syed household of seven daughters, the movie adeptly focuses on gender issues at large, dwelling on tensions between fossilised cultural practices and new ones, speaking well to tensions underlying many South Asian households. With reports on the status of womens rights in Pakistan doing rounds, Mansoors social commentary is timely for villages, towns and cities across the country. Before the screening for human rights activists and politicians at a small non-commercial setting in Islamabad on June 11, Mansoor told his female audience that this was every Pakistani womans story resonating with it at some level was inevitable. And sure enough, tangibly confirming Mansoors claim the audience was teary eyed a few minutes into the movie, with some weeping more than others. Problems including rape and domestic violence, and attitudes towards transgendered people, contraception, prostitution, art, music, and girls education featured in Mansoors kaleidoscopic film perfectly harmoniously. With near flawless acting by Atif Aslam, Mahira Khan, Iman Ali, Humaima Abbasi and others, Bols nearly three hour long drama gripped with unforgiving intensity. Questioning the wisdom of condemning children to living death, Zainab, a leading character, unforgettably asks:

Agar zindagi leyna jurm hai, tou zindagi deyna jurm kyoun nahin? Agar khila nahin saktay, toh paida kyun kartay ho?
(If taking a life is a crime, why is giving a life not a crime? If you cannot feed, why do you give birth?) Perhaps Mansoors claim that every Pakistani woman can connect with Bol may not hold true. The inevitable crowd of naysayers will cry foul over its emotional intensity, content and characterisation. But Bol speaks with profound clarity to those who have to deal with cultural calculus that prioritises the lashkars population over the mothers well-being.

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SEVEN

continue
Sitting in the theatre, I could not help thinking to the number of times Ive met women in rural Sindh too insignificant to even be named by their families with jaam (many, or countless) children, suffering rape, domestic violence, psychological abuse, or obstetric fistula related social exclusion, unable to describe any of these human rights violations as violations, speaking only silence. Walking out of the screening with Bol induced stunned speechlessness, for a few moments, I couldnt do the one thing Bol wanted me to do: speak. And there was no need to. Bol already said everything, and there are only so many words in the English language for brilliance. On June 19, the deserted Zaibunnisa street came to life when celebrities and media personnel arrived in hordes and struggled to find parking spots near Atrium Cinemas. Subsequently, they made their way to the cinema for the much-awaited premiere of Bol the biggest venture in Pakistani entertainment this year. Those who randomly tried to wander into the cinema thinking that they could buy a ticket to the event, were sorely disappointed since it was an invitation-only affair. The films opening was a savvy event. A long red carpet paved the way to Atrium and as a prelude to the film; a separate partition had adorned with huge posters of Bol. Upon entering the premises, all the guests had to pass through a series of stringent security checks. The organisers were smart for being meticulous about security arrangements since Shoaib Mansoors films have a tendency to touch on controversial subjects. Some celebrities thought that they could avoid the routine security checks because of their star power. Yet much to their chagrin, this was not the case. Even high-profile celebrities like

Ahmed Jahanzeb and Humayun Saeed had to pass through the same security clearance as everyone else. The management must be commended for starting the film punctually, in fact they were so punctual that a number of people didnt even realise the movie had begun and missed the first few minutes. Bol premiered to a full house in all the cinema halls at Atrium. Yet the people, who had excitedly entered that cinema hall, had mixed reactions when they exited. An elderly man appeared overwhelmed as he shared his view on the film. I think it is a really good film and I am sure it will definitely get a number of awards and a lot of recognition in the West, he commented emphatically. But 24-year-old Faiz, who had watched the movie on someone elses pass, had a different opinion. My entire struggle of procuring the pass and getting in the cinema was a waste. I am disappointed the movie is very run-of-the-mill stuff. After the premiere, I spotted Humayun Saeed one of the most famous faces of Pakistani drama serials who was ostensibly trying his best to stay away from the media. Yet, I managed to get a comment from him. The script is really good and I think the director has tackled the issue very nicely and the message comes across to the audience, Saeed said politely. I also managed to get hold of the hilarious TV host Mani, who, I was sure, would not hesitate to frankly express his views about the film. First of all this is not a film, this is a two-and-a-half hour telefilm. We have been watching this stuff on TV for ages now and filmmakers should realise that the masses want entertainment and not social messages, Mani commented in dismay. People expressed mixed reviews about Bol, but only the films box office record will reveal its standing after it hits cinemas nationwide on June 24.

Atif Aslam, Humaima Malick, Mahira Khan, Manzar Sehbai, Ahmad Jahanzeb, Adnan NINE Malik, Faakhir, Emu, Nabila, Mahnoor Baloch, Sameer Rashid Shami, Shuja Haider, Reema, Meera and other cast and crew members and media celebrities at the special premiere of Shoaib Mansoors Bol which was held at the Atrium Cinemas, Karachi on June 19th.

Kya Yea Tum Ker Saktay Ho ?

(Tools for School - Surf Excel Corrective Approach)
NINE Unilever provided all of the raw materials, involving school children only in preparation activities like painting desks, etc. The goal, say people associated with Surf Excel, was to engage as wide a swathe of the population in helping their flood-affected fellow citizens as possible. In doing so, Surf Excel ended up reinforcing the idea of learning by doing, without even needing to have their product appear anywhere in their advertising campaigns.
Published in The Express Tribune, July 21st, 2011.

It might sound strange for a leading laundry brand like Surf Excel to say that dirt is good, but healthy activities involving dirt are essential to development. It's how kids learn express their creativity and it bolsters their immune systems.

1 minute stain removal

Only one minute is enough for children to get dirty when they get stuck on some thing. In order to ensure that Surf continues to allow children to play freely, we have come up with an innovative Stain Expert formula that goes deep into fabric layers and allows even the toughest stains to be removed in just 1 minute! So mothers can relax as their kids learn by exploring and playing because Surf Excel allows you to get rid of tough stains like ink, shoe polish and ketchup in just 1 minute.

Design for Change

y now most Pakistanis are familiar with the Surf Excel Surf excel presents Design for Change, an organic idea that was initiated in India last year and has been enthusiastically embraced the world over to great success. Through a simple 4 step process (Feel-Imagine-DoShare), children shall be encouraged to visualize solutions to the problems that they face and moreover, execute them. This shall hone the creative, practical and problem solving skills that each child possesses, nurturing early childhood education, which is some thing that Surf Excel has always believed in.

advertising campaign that has a child running around trying to do something nice for his grandmother and getting his clothes dirty in the process. What they may not be aware of is how this advertisement is representative of Unilevers approach: finding synergies between the companys brand management and social responsibility strategies. Executives affiliated with Surf Excels brand management say that the Unilever has tried to position the brand as being associated with the learning process of children, and promoting the idea that a childs education should be a higher priority than keeping their clothes clean. Such an approach is obviously beneficial for business: the more people need to wash their clothes, the more they are likely to use laundry detergents like Surf Excel. Yet Unilever appears to be taking its approach one step further: using the emphasis on education as a defining strategy for its social responsibility activities. When the country was hit by the most devastating floods in seventy years during the summer of 2010, Unilever mobilised its Surf Excel team to respond. The team, in turn, chose to integrate their brand image into their flood relief campaign responding to the fact that many schools shut down during the flood and never re-opened, the Surf Excel team created a campaign to help rebuild and rehabilitate schools in some of the worst-affected districts. Thus came Tools for Schools a campaign that involved the Surf Excel team going out to ten cities across Pakistan and getting school children to participate in making classroom equipment hence the term tools for schools in three districts: Rahimyar Khan, Muzaffargarh and Ghotki.

Tools For Schools

In 2010, the floods damaged more than 10,000 schools and kept nearly 1.3 million children away from one of their most fundamental right; education. Surf Excel has taken the first step towards rehabilitating the flood affected schools in Ghotki, Muzafargarh and Rahimyarkhan with its Tools for Schools initiative. It aims to provide basic learning tools such as blackboards, alphabet charts and student desks in order to make the classrooms more conducive to ECE learning. Surf Excel Tools for Schools is encouraging children from the nonaffected flood areas to come to the fore and help their fellows, whose schools were destroyed last year, by making these tools. For this reason, Surf Excel is travelling to various schools stretching from Islamabad to Karachi, holding day long events full of learning and fun. These tools are then handed over to the flood affected schools so that children can learn and realize their potential.

Cable Media Planning

TEN

being a first choice

When it comes to television, cable television is completely different from network television. While each network station offers a variety of programming that reaches many different audiences (news, soap operas, sports, cartoons and so on), cable television is more like radio, in that it delivers its audiences on a channel-by-channel rather than a program-by-program basis. MCS, KCS, GIA, and all the other Karachi based cable TV network each have a specific audience--all day long every day--that makes it easier for advertisers to purchase ads for their target markets. Over the past decade Pakistan has been flooded with new cable and satellite television channels. The cable TV trend in Pakistan dates back to 1990 when, a house owning a satellite dish started sharing broadcasting signals to its neighbors. Pakistan Electronic Media Regulatory Authority (PEMRA) took over the role of regulator, in 2002, from Pakistan Telecommunication Authority (PTA). The Cable Television has proved to be the fastest growing field in the national media domain. A family can access more than hundred channels at a time by paying a subscription fee. PEMRA through a comprehensive plan has widened the choices available to the public to watch different categories of channels including entertainment, news & current affairs, educational and sports etc. The number of subscribers across Pakistan has increased sharply since 2004-05, which has touched the level of approximately, 6.2 million in 2009-2010. The important field duly emphasized by the Authority during years 2006-09 was the policy for registration of In-House channels. The purpose to allow In-House channels and advertisements on cable TV was to cater the tastes and interests of local community, trade and commerce. The policy however required that cable TV operators seeking permission for InHouse channels shall be bound to get copyrights of the programmes to be relayed over such channels and also obtain prior clearance of their programmes/bouquet of advertisements from the Authority. The adherence of the policy from the cable TV networks in true letter and spirit remained much desired as various complaints regarding relaying of pirated movies over these channels kept on cropping up. In addition to this, In-House channels provided local shopkeepers, entrepreneurs, traders and industry with an economical platform to advertise their goods and services. To further boost local trade and commerce, PEMRA has considerably reduced its permission fees for InHouse channels. When you're on a budget, there's a real advantage to buying cable TV ads--the stations can offer you targeted neighborhoods and eliminate areas that you don't necessarily want or need covered. This is something that network television can never do for you. The large cable companies like Multiplus and World Call cover many areas, while cable companies like KCS & GIA "fill in the blanks" and cover smaller areas and neighborhoods for rupees per channel. When it's time to select the areas you want covered by your ads, each cable network will provide you with a map that's divided into sections, and from those sections, you choose the areas you want to buy ads in. This ability to pinpoint viewing areas is a huge help to budget-conscious business owners. And with a lower per-spot cost than you'll find on the networks, you can afford to run a decent number of commercials, which is one of the big requirements of successful advertising--frequency! Your customers have to see your commercial to be able to react to it. Although you usually buy cable on a channel-by-channel basis, you always have the option of pinpointing certain programs. And cable television's a good place to look for specific programs that fit your audience for a reasonable cost. For instance, you can choose shows like Daily soap Navya or XFactor and be sure you're reaching the right audience--even if it's not a huge audience, it's the right one--if you sell home improvement items, lighting fixtures or furniture, or if you have an interior design or construction business. These niche programs make it easy to reach specific audiences because they focus very narrowly on the particular interests of the viewers. Another advantage is that with such a large number of stations available, getting bumped from your cable television schedule is almost unheard of--an event that's not so uncommon on network television. If you do get bumped, they're almost sure to have open inventory on one or more of their stations that will reach your audience, even when it's time for big sports playoffs, the holidays are creating a high demand for air time, or when politicians are eating up as much inventory as they possibly can. Your local cable TV marketing department will be able to sell you any and all of the available channels that run in your area and package them together in a neat, little bundle at a discount rate, especially at the beginning of the year when they're looking for annual contracts.

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. . . continue

Cable Media Planning

There will even be special, first-quarter packages offered where you commit to run a certain number of commercials on various channels during the year for a small per-spot cost. Then, all year long, your commercial will pop up on the channels you've chosen. And you're free to change your commercial anytime during the year to reflect your business' sales or special events. Your local cable TV marketing department will be able to sell you any and all of the available channels that run in your area and package them together in a neat, little bundle at a discount rate, especially at the beginning of the year when they're looking for annual contracts. There will even be special, first-quarter packages offered where you commit to run a certain number of commercials on various channels during the year for a small per-spot cost. Then, all year long, your commercial will pop up on the channels you've chosen. And you're free to change your commercial anytime during the year to reflect your business' sales or special events.

ELEVEN

The 78% household ladies of Karachi prefer daily Indian soaps since 2000 by record breaker Kyunki saas Bhi Kabhi Bahu Thi and Kasauti Zindagi Ki. While 94% of youth prefer available reality shows on Indian channels including Indian Idol, Entertainment Kay Liyee Kuch Bhi Karaiga, Nach Baliyee etc. On the other hand 63% of Professional love to watch news on leading Pakistani Channels and then turn for Cable Indian Movie Channels for entertainment. Being a best and cost effective medium, Cable Advertising afforded by small business groups, which create a sub standards TVCs at low cost with bad picture quality. And such TVCs create a low advertising market with out-of-mind concepts. But we couldnt blame the advertisers because cable is providing a best medium for small sector but there is no leading creative agencies for facilitate the small sector. Leading creative houses quote the best rates in terms of elite presentation, which couldnt bear by small budgeted advertisers. So such advertisers hired freelance talents or some times local movie makers for the creation of their TVCs and such unprofessional expertise failed to execute a proper TVC according to the theoretical prerequisite of fundamentals of Advertising. We also experience a bad broadcast quality of advertisement on cable television, especially a loud sound on advertising as compare to regular cable television contents and subscriber compel to mute the channel during advertisements or turn the volume low. If we want to make as effective as the mediums reach is, then we have to not only improving the creative work on cable advertising but also the broadcast quality as well. We also viewed scroll bars and logo display on screen, which hindered the channel content or its clarity by diverting the viewers attention. Is the channel content being boring to the viewer than just 28% probability that viewers will gave attention to scroll bar and 72% probability for switching on another channel. Advertising on cable should be effective instead of being irritating for the viewers. Due to such excuses for advertising on Cable TV, multinational brands like Unilever, Procter & Gamble and Colgate Palmolive prohibited their marketing on Cable TV along with leading cellular brands of Ufone, Mobilink and Zong.

According to a survey, a local businessman can avail the one month advertising per channel @ Rs. 500,000 with value added opportunities as well. Usually leading groups prefer to buy a package of channels including Star Plus, Colors TV, Sony Entertainment with cables Movie channels @ 2 million just with unlimited spots. The measurement of Electronic Media penetration in a country depends on number of TV sets. The total number of TV sets in Pakistan is approximately 12.0 million. With the expansion of cable networks to far-flung areas of the country, a substantial increase in number of cable subscribers has occurred. Although there is no reliable data which may lead to exact calculation of cable subscribers in the country, it is however estimated that more than 08 million house-holds are connected to cable networks. If on average a Pakistani house-hold comprises five persons, it may be estimated that around 40 million people watch cable television daily. The cable TV is also the largest in the media industry in terms of revenue collection. The monthly cost to consumers for cable subscription is at a very low average price of PKR 150. There is a significant potential to double this monthly charge, which could allow the distribution market to grow phenomenally. Although the complete stuff for advertising available on cable network are based on Indian Contents including leading Indian entertainment channels and Bollywood movies, but since last three decades Karachiittes prefer Indian entertainment either via VCR or now on cable.

As we provide a platform for media releases with cost effective approach, we also have to present the facility for creative work as well unless a sub standard advertising creative industry will be captured a leading pie of Pakistani Creative Houses and will be lead like Pakistani Movies. By Kamran Jawaid
Event Director , Karachi Advertising Festival Vice President, KamzKirz Media Marketing Group khi.ad.fest@gmail.com, kamzkirz@gmail.com +92-332-3515450 ; +92-345-2230680

TWELVE

started to enquire about the death and so in order to avoid the police case the father uses the entrusted mosque reserves to bribe the local police man. After the being alleged free of the crime he was request to account for the reserves. And so in order to avoid embarrassment in the society he opts to choose what he previously regarded as haram. He goes to Shafqat Cheema and makes a deal that he would give birth to a girl and so in return he would get the money. The father clears all the debts and expected that instead of a girl a boy would be born instead. Iman Ali who acts as a tawaif and so the father continued to have sexual relations with her. Meanwhile the father also faced the challenges related to marriages of his daughters. One of her daughters Mahira Khan felt in love with Atif Aslam and when asked the hand of marriage it was declined on religious background. The couple secretly gets married with the help of other house members. The house was always threatened by the father either by religion or by force. Later when Iman Ali gave birth to a baby girl the father feels bad to leave the girl in such an environment where she would be traded for pleasure and tries to run away with the child but fails. Eventually Iman Ali secretly escapes and gives the baby girl to the father at his home. This discloses all the secrets of the father to the family. And later when Shafqat Cheema arrives to reclaim the girl the father tries to kill the girl and so in order to save the baby girl, Humaima Mullick kills her father. She describes this story with great depth. Humaima mullick tries to dialogue with his father on the basis of religion but was silenced by force. This killing brings Humaima Mullick on the verge of being hanged. One of the well connected journalists tried to save humaima by requesting the bureaucrats to call the president to delay the punishment but bureaucrats scared to wake up the president ignore the calls which eventually results in Humaima Mullick being hanged! But Humaima Mullick leaves people with a few questions, she questions the people that if you cant feed your children why do you give birth? The Movie has a bit of humour but only for the young to enjoy. The dialogues were not extraordinary but were excellently executed by all the cast. All the actors blended into their roles very well. The performance of Manzar Sehbai the father was remarkable and definitely stood out. The movie took off slow but overall it was detailed and expressive to the extent of what was needed.

ol starts off with Humaima Mullick in prison and being

sentenced to death, with all her hopes lost even the last plea to the president rejected, she makes a last wish to describe her story to the world through the media. The media gather arounds and so the story begins. In the story an extremist father is shown who does not believe in birth control and regards it at as divine cause that shouldnt be hindered. He had 8 daughter and hoped for a son but their hopes were shattered with the arrival of a homosexual child. He was kept hidden in the home from the society by the family as a condition of the father suggested. The father always treated his child as a disgrace and hated him. The family was poor and so faced problems in managing expenses related to there basic needs. One day the sisters secretly plan to send their brother to the outside world in order to seek work and knowledge. His skills linked to paintings and so with the help of their neighbour Atif Aslam they send him out to work. At work one day the homosexual (Saif) was assaulted and raped. His father afraid of seeing his child acting like a shemale kills him. With the death of Saif, came many problems the police

Agricultural Campaign Agricultural

Taking forward the reputation of being the first to launch a number of packages and services, Ufone one of the leading telecom companies in Pakistan recently announced the first of its kind incentive based package Kissan Package. In the recent past Ufone has shown a keen focus on the various segments in the society and this launch surely targets one of the largest segments in the country. Agriculture is the most important sector of the Pakistani economy and society and has a number of needs and requirements which have been catered to with this perfectly designed package. The package shall give agriculturalists the most affordable calls rates to all networks during their busy work hours to ensure they get the best value for their money. Alongside the package is coupled with amazing prizes through lucky draw for the customers who subscribe to the package and every Kissan package subscriber has a lot more to look forward. A lucky draw scheme has been designed specifically to support the business and daily life of the farmers. The lucky draw comprises of 2 tractors, 80 motorcycles, 130 washing machines and many more exciting prizes. A lucky draw will be held every month for the next three months and each month will find more than a hundred winners. To subscribe customers can simply dial *50# to convert to the Kissan Package. Mr. Akbar Khan Chief Marketing Officer Ufone said for the last three years Ufone has the distinction to provide the maximum number of firsts, in terms of packages and valued added services provided in the telecom industry. We at Ufone take pride in being leaders in innovation, the launch of the Kissan Package further strengthens our relationship and commitment to our valued customer. Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 22 company-owned customer service centers along with a distribution network of 150,000 outlets nationwide. THIRTEEN We believe our focus on various segments in the society will help create a sense of appreciation and ownership towards the package created specifically to meet the farmers needs.

Jiya Dharak Dharak

Samsung has introduced this low-end dual SIM phone, called Dharak Dharak Dual SIM Phone an interesting name I would say. Samsungs this Dharak Dharak Dual SIM is actually Samsung E2232, that comes with dual SIM support (obviously), a VGA camera, flash light and of course the bluetooth. Samsung says that Dharak Dharak Dual SIM Phones price in Pakistan is: Rs. 4,150. Dharak dharak Features Dual Sim, Bluetooth, Memory card SD, Torch, Stylish and slim, Video player and Camera. By the way, Samsung made a very dancing TVC for Dharak Dharak Phone, starring Noor, apparently to target the youth. Have a look, probably you may want to comment on TVC as well. With a quite ear catchy dharak dharak tune with fabolous rhymetic sloganized music. Samsung has invest a major pie of investment on media planning and capture all the leading TV channels with Cable insertions as well. After a long time, Samsung breaks the ad film music silence with their dharak dharak TVC.

launches
FOURTEEN Dawlance, the No. 1 home appliances brand of Pakistan, extends its H-Zone product range with Cold Plasma Air Conditioner which offers health features, trendy design and superior functions all in the same product, says a press release. The new H-Zone Air conditioner is equipped with a unique combination of features never found in any other brand of Air conditioner until now. Based on consumer insights, HZone function enables the air conditioner to detect, inform and clean the environment of any pollution that may be suspended in the air. Expressing his views at the launch, Salman Ali, Category Manager Airconditioners said, The key feature of this new product is H-Zone Cold Plasma generator which releases the healthy ions (Plasma) that neutralize the pollution, kill the airborne bacteria and refresh the air to make it healthy for breathing. This technology ensures that air conditioner not only provides comfortable cooling but cleans and refreshes the room environment to let consumers enjoy a healthy lifestyle.

Ticket to K A R A C H I
To better service travelers between the two countries, nasair has introduced seven direct flights between Jeddah and Karachi each week and seven direct flights between Riyadh and Karachi per week. Turki Abdullah Al Jawini, Director of Sales comments, The nasair team is proud to represent the Smart Airline, catering to the needs of the domestic, international, business and religious tourist alike. We recognize that our passengers want to plan their trips in advance to take advantage of our book early and pay less model. Mr. Al Jawini also underscores that alongside its advancing route map, nasair will be offering its customers a redesigned website with more advanced features and capabilities and remains committed to its strong promotions and revamped social media.

nasair,

the low fare airline based in Saudi Arabia, announced it will launch new flights to Karachi, Pakistan on June 18. The airline will operate daily scheduled flights from both Riyadh and Jeddah airports. These flights will go on sale for an introductory price of SAR 499 inclusive of taxes. The addition of Karachi to the nasair route network will bring the number of nasairs international destinations to 19 cities. The flights will accommodate the growth in demand from Pakistani expats living and working in Saudi Arabia. Moreover, with the Hajj season rapidly approaching for the year 2011 this critical route expansion will help serve the nearly 200,000 pilgrims who fly to Saudi Arabia from Pakistan every year. The routes will be flown by nasairs modern, comfortable Airbus A320 aircraft. Simon Stewart, CEO says, We are proud of our commitment to being the smart choice for passengers throughout the MENA region and beyond. By adding this new destination, we intend to efficiently serve the Pakistani businessmen, executives, families and workers living in Saudi Arabia. We also hope to offer Saudi business people more travel options for reaching expanding markets in Pakistan.

BAOO JI GIRL BACK IN

FIFTEEN

At the launch, Hasan Rizvi said, Komal Rizvi opened up many doors to hosting, singing and VJ-ing. She certainly went ahead even though there was a lot of trouble in becoming a part of this industry. Her acting career started with Haawain. After that, she went all the way up. Her move to India stirred controversy but we, as Pakistanis, should be proud of it. She is born with talent and there are a very few people who are born with it. Rizvi later thanked his performance in the video. Body Beat troupe for their

Komal Rizvi said, I have not bribed my brother. He has said very nice words about me, which is very sweet of him. This is a big turnout. I wasnt expecting it. In Pakistan, making a comeback is a difficult step to take. She also thanked MTVs Ghazanfar Ali and Hum TVs Sultana Siddiqui for their support with her comeback. After starring in a reality show dedicated to her comeback, Komal Rizvi has taken a step forward into reviving her career by launching a new video. The desi pop singer, who had a huge hit with her song Baujee released her first single and video in 10 years, titled Chahiye. Directed by Amena Khan and choreographed by her brother Hasan Rizvi of Body Beat Dance Studio, the video was launched in Karachi on Wednesday. Produced by Dream Team Films, Chahiye features Salman Razzaq as its director of photography. I am nervous. I am excited. I want my fans to support me, Rizvi said shortly before the video screening. Sharing her experience of working with her sibling, she said, We are both perfectionists. It was fantastic working with him.

The four-minute glitzy video is designed to work as a perfect reminder of the artist as the camera keeps coming back to focus on Komal Rizvis name, making sure the viewers get a feel of her return. Branding her latest persona, the singer reappears with sharp dance moves and a cheerleading tenor. For Komal Rizvi, making a comeback was not an easy call, but the singer is positive about her success, Things have changed. There are more listeners now. There is Coke Studio. There are heavy metal and rock bands. But I am confident. I hope the listeners will like my song too. The singer has put in a lot of efforts to regain her pop star status. I am making a comeback. I have worked very hard on it, she said. Her first comeback move last came this May with a reality show aired on MTV. Titled Komal, the reality show showcased the singer and ex-VJ going through a makeover, trying to lose weight and deciding on a style signature.

Indus unveil Dual VVTI

SIXTEEN

Indus Motor Company unveiled the new 2011 Corolla Altis and GLi AT. For the first time in Pakistan, Toyota Corolla Altis has been introduced with a Dual VVTI engine with an Eco-Meter which allows its driver to monitor the fuel economy while enjoying the enhanced power and efficiency of a Dual VVTI engine. The drive-train is equipped with a new 6-speed manual transmission.

Piyo Glass Ful

Pasha, Dean, Faculty of Animal Productions & Technology, hosted the proceedings and delivered the welcome address. Though Pakistan is the 3rd largest milk producing country in the world, we consume significantly lower amount of milk as compared to other nations worldwide, believes Azhar Ali Syed, Managing Director Tetra Pak Pakistan. We believe it is our responsibility to raise awareness of the inherent benefits of milk and to inform the public on its importance as a vital source of nutrition. World Milk Day has provided us the opportunity to educate consumers through interactive, educational and most importantly fun activities, he added. The event was attended by over 200 students. The Dairy Technology Department students and many others participated in funny skits and milk drinking competitions. The participants were informed about the importance of celebrating World Milk Day and the role of technology in dairy production. Towards the end of the programme, Vice Chancellor, University of Veterinary & Animal Sciences, Dr. Muhammad Nawaz addressed the audience and later distributed certificates amongst the participants. Tetra Pak, the worlds leading food processing and packaging solutions company, and the University of Veterinary & Animal Sciences (UVAS) celebrated World Milk Day 2011 on Wednesday, 1st June amid much fanfare at the Ravi Campus of UVAS, Pattoki. Prof. Dr. Muhammad Nawaz, Vice Chancellor of UVAS, was the chief guest on this occasion while Dr. Talat Naseer The aim of World Milk Day is to help society make healthy beverage choices and to raise consumer awareness about the importance of milk in their daily lives. World Milk Day was initially proposed by the Food and Agriculture Organization (FAO) of the United Nations, who designated June 1st as the calendar day when all aspects of milk would be celebrated worldwide. Across the globe, countries enthusiastically participate in World Milk Day every year, and through interactive activities with individuals of all ages, extol the benefits of milk and its role in a healthy diet. Tetra Pak has maintained a long tradition of celebrating World Milk Day worldwide and has carried out numerous funpacked activities for different consumers in many diverse regions.

Engro Rupiya 2
Engro Corporation Limited has announced the launch of the second issue of the Engro Rupiya Certificates savings option, which provides investors with an unprecedented 14.5% rate of return. This issuance follows the successful launch of the certificates in October 2010. This issuances comes after the successful launch of the certificates in October 2010, when subscriptions for the Engro Rupiya Certificates reached Rs 4 billion, with the target

nd

launch

SEVENTEEN having been met before the announced IPO closing period, with 80% of the amount having come from individual investors.

The second release of Engro Rupiya Certificates also offers profit payments twice in a year for a minimum amount of PKR 25,000, invested for a period of 3 years. The product offers investors the option to encash the certificates at any time, with the profit accumulated from the date of purchase to the date of encashment.

Summer Smiles in Dubai

Emirates Airline has launched its summer bonanza offer Summer Smiles in Dubai offering families with children under 12 years an incredible offer while they visit Dubai this summer, says a press release. Passengers who book a three-night package with select hotels in Dubai between 14th May and 30th September 2011 can have up to two children under the age of 12 years to fly at 50pc off the adult fare while their stay, meals and play in Dubai is absolutely free when travelling with two paying adults. The Summer Smiles in Dubai package comprises a three-night stay for two adults and two children including the visa cost for the children. The visa costs for the two adults are not part of the package.

hello to the future

PTCL has introduced another exciting and futuristic product, Video Con, the first of its kind video phone, for both its existing and potential customers. According to a press release issued here on Monday, the PTCL Video Phone is an efficient communication tool and in quality it is far beyond web cam or other similar communication technologies. Video Con heralds a new era of communication that offers the enhanced experience of video calls, improved lifestyle and enhance security. The Video Phone service will contribute to the reduction of cost and time spent on travel, benefiting corporate customers by resulting in savings.

Hashoo Group has announced the launch of a world-class media house under the leadership of its Chairman Sadruddin Hashwani, says a press release. The Group is committed to deliver its promise to the Pakistani nation in regards to introducing an independent media group at par

with international standards. However, the spokesman of the Group said, the project is under process and we are waiting to obtain license from PEMRA. The project would be formally implemented as soon as PEMRA grants the license.

EIGHTEEN

Get ready to witness the blazing weekend with IIFA 2011 Toronto Ceremony, where our desi girls set fire on the stage. Sonakshi, Bipasha, Anushka, Mallika, Dia, Ka ngana and more walked on the ramp with some of the finest outfit from India. Some of them also performed on the award night, which made the crowd go berserk. Mallikas Jalebi became new taste in Canadian town. Show hosted by Ritesh & Boman, once again filled with gags and satire made public fall off their chairs. Sizzling performances by divas left audience awed and dynamic entrance of King Khan Shahrukh was enough to make the night An Affair to Remember.

The International Indian Film Academy Awards, also known as the IIFA Awards are presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. Instituted in 2000, the ceremony is held in different countries around the world every year. This award ceremony has been organised by Wizcraft International Entertainment Pvt Ltd one of Indias premier event management and entertainment agencies - since its inception. The first awards were presented in 2000 at The Millennium Dome in London, United Kingdom. From then on the awards were held at locations around the world signifying the international success of Bollywood. IIFA honour films from the previous calendar year. Amitabh Bachchan has been the Brand Ambassador of the IIFA until 2010 where he resigned from the post due to much controversy about holding that year's ceremony in Sri Lanka, and appointed Salman Khan.[4] In 2009, five special awards were introduced: Star of the decade (male and female), Movie of the decade, Music of the decade, and Director of the decade. IIFA is worlds only awards with a concept of Green Carpet instead of Red Carpet for being socially responsible for the environment. Alongwith the award night, IIFA invites celebs for about 10 to 12 days activities, comprises on social welfare, gaming, special contest and recreational activities. All the events has been onaired on the media partners with heavy sponsorships.

Popular Award Winners

Best Film: Dabangg Best Direction: Karan Johar for My Name is Khan Best Actor: Shah Rukh Khan for My Name is Khan Best Actress: Anushka Sharma for Band Baaja Baaraat Best Supporting Actor: Arjun Rampal for Rajneeti Best Supporting Actress: Prachi Desai for Once upon a time in Mumbai Outstanding achievement in international cinema: Irrfan khan Best performance in a Negative role: Sonu sood for Dabangg Best comic role: Riteish Deshmukh for Housefull Best Debut (female): Sonakshi Sinha Best Debut (male): Ranveer Singh Green Globe Award: Priyanka Chopra Hottest Pair: Anushka Sharma and Ranveer Singh Outstanding achievement in Indian cinema: Sharmila Tagore and Dharmendra Singer (Male): Rahat Fateh Ali Khan for Tere Mast Mast Do Nain Singer (Female): Mamta Sharma for her song Munni Badnaam, Music: Sajid-Wajid and Lalit Pandit

This was the first time the IIFA Awards were held in Canada and North America. Toronto's large South Asian population likely influenced the choice as a host city (Ontario is the province with the most Indo-Canadians at 573,250 with 484,655 in the Greater Toronto Area). The award ceremonies are held in various places around the world and has not necessarily been held in locale with a large South Asian population. The awards ceremony will be telecast on 24 July 2011 on Star Plus. Here's how the actual event panned out. What was NOT impressive:
1. the green carpet was 3 hours long!!!!!! It was uneventful too. Had it been compressed in an hour, it would have been a lot more interesting to watch! 2. the length of the IIFA awards was 5 hours...it started at 9am and ended at 2am! If they were going to make it this long, they could have started it at 5pm. 3.The hosts....Boman and Ritesh were not good hosts. They needed people younger, more energetic, and funnier. 4. Related to the hosting, there was waaaaay too much dialouge. The oscars usually have a funny bit at the beginning, but then it's all down to business. Whereas at IIFA, there were constant attempts to be funny, and it just ended up draggggging the show out to 5 hours 5. Time Management-they need someone to cut the speeches so actors don't stay up there talking for so long. Why do we have to go down memory lane for half an hour with Dharmendra all the time? Just say your thank yous and a short story if you have to and be done with it. There were 3 lifetime achievement awards and the tributes and speeches just took up too much time. 6. Kangana's performance-fans paid for these tickets...at least put some effort into it.

NINTEEN

What was IMPRESSIVE:

1. The Stage...the star of the night was the stage...it was beautiful! It's one of the best IIFA sets I've seen. 2. Bipasha and Priyanka's performance. Ranveer and Sonakshi also did a great job. The Ontario performance was nice too. 3. The sweet stars that came out to thank Toronto 4. The hollywood support was cool to see 5. Arjun Rampal and Karan Johar's moment on stage was kind of cute 6. Shah Rukh Khan: Since he was the only superstar there...it almost felt like the SRK Awards Show at times. He was the best dressed Male there. One awkward moment involving him was when a fan ran onto the stage and grabbed his leg! The security was unsure of when to respond because they thought it was part of the act, when they realized it wasn't they quickly pulled him off. SRK remained very dignified through the whole thing and made a witty joke to relieve the tension about how he wished female fans would grab his thighs instead of male ones. He was a class act :)

BEST DRESSED:
1. Diya Mirza 2. Shilpa Shetty 3. Esha Deol 4. Anushka Sharma 5. Sharmila Tagore

The most unimpressive thing by far was:

7. THE LACK OF STAR POWER I had no idea bollywood stars had such huge egos!! Fans paid a lot of money for those tickets just to see you guys. I don't care if your ego got slightly bruised...or you don't get along with someone else going...BE PROFESSIONAL and show up for your FANS. I seriously thought it was very stuck up of some of the stars that didn't show...when fans paid soooooooooo much money to see them-not to mention, fans waited outside for hours to catch a glimpse of them. The bollywood stars are just too immature this way. IIFA could have been a great international event had there been more unity.

WORST DRESSED:
1. Amisha Patel 2. Bipasha Basu 3. Malika Sherawat-looked pretty hair and makeup wise but her dress was not that great Overall, it was fun to see...it has a lot of potential...but I think for an international platform (considering Ontario spent 15 million on it), it could have been a little more brushed up and professional to say the least

TWENTY

FABRICATION | PRINTING | ACTIVITIES | EVENTS

ASK +92-332-3515450 SEND kamzkirz@gmail.com CLICK www.kamzkirz.co.nr

ICE-AGE...WAR!
(Engros Omore in Karachi is creating threats for Walls )
Finally, the girls in the brand management team of Wall's have a menly competition from a budding icecream brand" omore.Let's review how these two teams are using their brand guns to shot at each other. TWENTY THREE Just a few days later , Omore boys upstaged the Wall's Mango cone campaign by bursting their launch campaign. " Karachi ka Dil khushiyoon se Fill " , their tagline which was placed on all billboards across the city. The Omore boys further displayed their talent by placing miniatures of karachi land marks and card board portrayal of rides at the land encircled by various roundabouts around the city. Moreover, they also announced the launch of their first brand activation program through a billboard in which they had planned a carnival. All these activites almost happened simaltaneously.After a gap of few days ,assuming that consumers have become familiar to omore , a TVC announcing their brand activation program , a carnival, comes on air.But why was Sahir Lodhi chosen for this TVC, perhaps , to attract masses. This 1 week event took place 3 weeks after commencement of distribution and thus almost 1.5 weeks after ATL advertisng. How can they forget digital marketing , a facebook application designed by "hebrandcrew" which asks users to play puzzle has already been liked by more than 47000 people.

OMORE AD CAMPAIGN VS WALLS AD CAMPAIGNS

In the first week of Feb (around Feb 4th 2011) Omore begins their passive campaign in Karachi. Wall's icecream fridges were pushed away from the forefront and replaced by bright pink Omore Fridges.Thus,distribution began.And Omore fridges became ubiquitous across Karachi.The brand name were placed adjacent to the general stores ,and ice cream trollies could be seen roaming around the city. The girls at Wall's were watching covertly Omore Boys' plans unleashing. But they did take an instant action,just for the sake of doing something, they placed Wall's branded buntings at the top of general stores just to give a stare at Omore boys. Almost 1.5-2 weeks later , the girls finally fired their first branded shot at omore by doing ATL advertising. The city was taken over by Wall's Mango Cone supplemented by a TVCs of the same. Yea , definitley a good idea to advertise a Rs 30 Mango Cone ahead of the Mango season.This was the first competitive move by wall's.

Another prominent move by the omore boys which took the Wall's girls by surprise was the " even in karachi we are on the top" billboard deliberately placed above the Wall's mango cone billboards. I am sure the Girls never saw that one coming in. But is this a message to the girls that omore smoked Wall's in Lahore or are the Omore boys just being over smart here. Let the Sales Tally do the talking!

Continue on NEXT .
Omore billboard and Walls billboard! Tug of WAR!

 continue
TWENTY FOUR

ICE-AGE...WAR!
March 22 , Wall's 4th TVC, this time for masses , using a very cheap tone to win over consumers to buy a mango ice cream tub and also giving them a chance to win prizes be sending the branded wrapper of the ice cream. Learning: Starting from Cornetto, two in one tub(caramel+ chocolate) , 15% extra chocbar, and now mango ice cream with a chance to win expensive items. One conclusion is noticeable , this streak shows that the brand managers have done two things: 1) trying to outclass omore by rolling our their biggest brands 2) putting add-ons like incentive ( theoretically called: operant conditioning) 3) different audiences were hit , youth for cornetto , then choc bar people , family in case of two in one tub and now the masses through their mango tub ad. A spread out strategy.

On March 11th, a little less than a month since Wall's last Mango campaign was launched, they have rolled out another TVC on another favorite flavor " Caramel and Chocolate". This ad showed a family with two kids while the former campaign was targeted at the youth. It's quite noticeable that two main flavors were used by Wall's to counter Omore. Both these campaigns are international so one thing can be assured that Wall's is not going to be investing in any creative OOH like Omore is doing currently. March 13th, Omore ice cream goes for content sponsoring for shows that portray laughter,smiles and happiness, thus they have chosen these programs for sponsorship on Geo Tv: Dolly Ki Aa Gayi Barat on , Shashlik & Nadaniyan . The most noticeable aspect for learning : Both the Karachi segment and Lahore segment were kept in mind while choosing these plays. Dolly ki Barat and Shashlik are both punjabi based especially Dolly with its language and Shashlik with its cast. Similarly, Nadaniyaan is urban and fit for Karachi market. Marach 15th , Wall's 3rd fire using its another Top brand Choc Bar , a TVC which shows that now choc bar comes is 20% bigger and also that sending empty pakcs of Choc Bar will win you prizes. Learning : Wall's competed against Omore so far using its top 3 brands , Corenetto, Caramel and Chocolate tubs and Choc Bar. Wall's is reminding consumers that Walls has all their fav brands. Can omore's frooze defy this brand war or omore is just another weak brand.

March 23rd : Omore rolls out on TV edited footage of its brand activation event. Seems a low quality video but focused on masses. In the start of April, omore put another branded ad focused on making its positioning stronger. Another streotype of classical conditioning.

Continue on NEXT .

 continue

ICE-AGE...WAR!
Badami tub ad campaign :
On the other hand , another fire from Wall's, this time in the 2nd week of April , as Wall's launch of Badami tub with an attractive billboard designed as a truck is seen everywhere.

TWENTY FIVE

This ends the competitive move by both giants so far. Let's learn a few things from these competitive actions taken by the brand rosters of both these companies. Omore did distribution first,supplemeted by insignificant advertisng and the ice cream trolleys. They did not launch their campaign at the same time. Why? they were waitng for the consumers to learn about omore and later go bursting to buy their mind share. Wall's waited for a week or so before they unleased their brand shot in the form of Mango Cone. Omore, waiting for an action from Wall's waited until wall's played their card and as soon as they did , Omore's army launched their fleet of ATL advertising and brand activation. Learning : Not aggresive approach. Each team waited for the other to take a move. Possible Flaws: Omore Launch TVCs's consumer profile was " educated,higher middle class boys and girls".On the contrary , choosing Sahir lodhi as a spokes man for the launch of brand activation program aims at a different target market. Is this a lesson for all marketing students that in reality it doesn't matter whom the brand is inittially targeted ad , its just the matter of time when the brand manger changes his target market. Or can you conclude it in this way : Masses always look at us to select their brands as we use premium brands and masses want to use premium brands, they would be lucky if the premium brand is cheap.Thus , they first showed Omore as a premium brand and once it was percieved by masses as premium brand , suddenly sahir Lodhi confirms that yeh this premium brand is definitley affordable and is just for you. Further ,

Wall's can totally revamp its fridge to kill Omore at this early stage. The revamping must highly attractive and engaging.
Featured by Arsalan (i.arsalan@hotmail.com) posted at pakbrands.blogspot.com

May 1st , 2011 : Walls seeking to outgun Omore in sales with yet another attractive juicy campaign called Walls Fruit you can see , fruit you can taste. This catchy billboard looks like below : Whats the aim of walls new campaign of fruit you can see , fruit you can trust. Are they doing penetration? are they launching new juicy flavored ice-creams? cam omore compete with this hammering? New Walls ad Fruit you can see , Fruit you can taste.

TWENTY SIX

Daring adventurous bold PepsiCos Mountain Dew kick-starts this summer with its biggest brand campaign featuring Bollywoods ultimate action star, Salman Khan. Shot in the mountainous terrains of New Zealand, the new Mountain Dew commercial is high on the adventure quotient in keeping with the brands philosophy of Darr Ke Aage Jeet Hai. The star cast of the film extends to internationally celebrated action-adventure ad film maker, Bob Gordon. Set to go on air on February 25th, the exciting new TVC will see Salman taking up the Mountain Dew challenge that required him to jump from one of the highest peaks of New Zealand.

Feature by Kamran Jawaid

Event Director Karachi Advertising Festival Vice President, KamzKirz Media Marketing Group
stuff happening; the TVC almost looks like a very large budget action film, said Salman Khan. Zaira Rahman, JWT Pakistan creative personnel expressed I spent a few years of my brief media career working as a media planner for Mountain Dew. Throughout those years, in Pakistan we used international copies of Mountain Dew. The brand did phenomenally well in Pakistan and in the world globally. Needless to say it is an adventurous brand. The brand was 'craziness' personified. The communication showed the extremes to which one could go to get Mountain Dew. In the recent past, Pakistan made three copies for Mountain Dew using foreigner faces and again taking the concept of extreme adventure forward. The production quality was good but except for the Mountain Dew Kung Fu copy, I personally found the other two attempts to be just mediocre and forceful. Alpana Titus, Category Marketing Director (Flavoured Carbonated Drinks), PepsiCo India Beverages said, We are excited to unveil this years campaign for Mountain Dew, with our first ever Brand Ambassador, Salman Khan. This campaign takes the idea of Darr Ke Aage Jeet Hai to the next level.

This is the first time that a brand ambassador has been appointed for Mountain Dew, which is the fastest growing brand within the Carbonated Soft Drinks category in India for last three years and is on very strong momentum. The new TVC presents a perfect blend of adventure, boldness and excitement that captures the true spirit of the brand. The campaign also sets itself apart with the larger than life stunts and the introduction of Wingsuit Flying, an exciting and upcoming adventure sport. With five helicopters on location, an international crew comprising the director and the elaborate expert stunts team, an unexplored location, a daring sport and the biggest Bollywood star this 45 second ad film has been shot on the scale of a mega action blockbuster movie. Everyone is afraid of something or the other at some point of his or her life. But if you try to run away from fear, youd be tired and eventually fear will win. So the best way to overcome fear is to face it, run through it because Darr Ke Aage Jeet Hai. The new Mountain Dew commercial truly brings alive this mantra and I love the high action imagery associated with the campaign. We shot in New Zealand with director; Bob Gordon who is an expert in adventure sports led ad films. It was fascinating to see all the

The concept and the action are larger than life and never seen before in India. With this exciting campaign and Salman as our brand ambassador, we look forward to another blockbuster summer for brand Mountain Dew, which has been growing at a rapid pace for the last three years. The on-air campaign will be supported by robust outdoor, online and on-ground activation. Mountain Dew will soon launch an exciting Darr Ke Aage Jeet Hai experiential activity for consumers across its key markets. Mountain Dew is available in various pack sizes of 200 ml and 300 ml returnable glass bottles; 500 ml, 1 litre, 2 litre and 2.25 litre PET bottles.

on NEXT

 continue DO THE DEW

The concept and the action are larger than life and never seen before in India. With this exciting campaign and Salman as our brand ambassador, we look forward to another blockbuster summer for brand Mountain Dew, which has been growing at a rapid pace for the last three years. The on-air campaign will be supported by robust outdoor, online and on-ground activation. Mountain Dew will soon launch an exciting Darr Ke Aage Jeet Hai experiential activity for consumers across its key markets. Mountain Dew is available in various pack sizes of 200 ml and 300 ml returnable glass bottles; 500 ml, 1 litre, 2 litre and 2.25 litre PET bottles. Mountain Dew campaigns are about ultimate adventure and daring stunts that reflect the brands persona. The Darr Ke Aage Jeet Hai campaign was designed as a brand idea to give the consumers a differentiated and thrilling experience. With Salman Khan on board, this years campaign promises to redefine adventure and we are confident that it will be well received by the audience. To shoot at that high terrain for the campaign was extremely challenging and exciting. We have never witnessed the production scale like this before there was a large international expert crew to ensure complete safety of everyone present at the location as well commented, Sabuj Sen Gupta and Shobhit Mathur, Associate Vice President & Sr. Creative Directors at JWT India. Zaira Rahman, JWT Pakistan further added, Though the brand was doing well, the latest question at hand was do we need to localize the brand in Pakistan so that people could relate to it more? Indian Mountain Dew ads were, on the other hand much low scale. They highlighted adventure but in a more realistic style and used local faces. Unlike our attempts of making hi-fi Dew ads with young boys, Indian communication just showed men. Their most amazing tagline over the years has been 'Darr Kay Agay Jeet Hai'. It is very strong and inspirational. Pakistanis have easy access to Indian channels and they do follow their content closely so they can easily compare ads. I posted this news update on our Bollywood blog many months ago that for the first time Mountain Dew will have a brand ambassador Salman Khan whose persona goes with the profile of the brand. Besides his super stardom and macho image could easily be accepted with the audiences. The other obvious choice would be Akshay Kumar but he is so strongly associated with Thumbs Up for so many years that they wouldn't want to hamper the great association between the brand and Askhay. I am glad that Pakistan's brand team made the smart decision of using this amazing Indian copy conceptualized by JWT on our screens as well. As it is, Pakistani audience have a strong followership of Indian cinema and its actors. Salman Khan is a household name here thus I feel they would find it appealing.

Mountain Dew, the soft drink exhilarates like no other because of its daring, highenergy, active, extreme citrus TWENTY SEVEN taste. Challenge, a can do attitude, adventure and exhilaration are deeply entrenched in its brand DNA and the brand has always celebrated the bold and adventurous spirit of the youth. The brand enjoys high salience in the Indian market via a deep and compelling consumer insight of Darr Ke Aage Jeet Hai. It encourages consumers to overcome their inner fears and try something new, explore new boundaries. Zaira added, At least, I personally loved watching this ad on our screen much more than those previous forceful Mountain Dew ads. I think the core target market of the brand will love the communication. Though it is said that Mountain Dew is a product loved by men and boys but I know females who love its strong taste and its beer shaped bottle. I do feel that the Salman Khan element will attract his female fans towards the brand slowly and gradually too in India and in Pakistan also with consistent advertising of this sort with Salman Khan. I believe India will remain consistent and do well with the brand but we have to see if this was a one off copy to fill the screen space by the Pakistani counterparts. Inconsistent advertising does hamper the image of the brand and far sightedness helps immensely. For the moment, as far as our Pakistani media scene is concerned, I feel this particular change was rather positive and the brand team should be smart in taking the brand forward to continue the brand's success.

Siraj Kassam Teli, Managing Director Pakistan Beverages expressed Especially in Karachi because this was a drink of the Karachi-ites, so it is still there. And yes Pakola is a big name because we make Pakola milk as well, there are ten or twelve flavors in which the milk is made available in plus we have plain milk as well. In the Pepsi products, we have Mirinda, Team, Seven-Up and then we have Pepsi Max and Mountain Dew.

2001, when both were studying at the University of St Andrews. Their engagement on 20 October 2010 was announced on 16 November 2010. The build-up to the wedding and the occasion itself attracted much media attention, with the service being broadcast live around the world, and being compared and contrasted in many ways with the 1981 marriage of William's parents, Charles, Prince of Wales and Diana, Princess of Wales. Much of the attention focused on Kate Middleton's status as a commoner (i.e. not a part of the aristocracy) marrying into royalty. As Prince William was not the heir apparent to the throne, the wedding was not a full state occasion and many details were left to the couple to decide, such as much of the guest list of about 1,900. It was a public holiday in the United Kingdom and featured many ceremonial aspects, including use of the state carriages and roles for the Foot Guards and Household Cavalry. Hours before the service, the Queen conferred the titles Duke of Cambridge, Earl of Strathearn, and Baron Carrickfergus upon William. Upon her marriage, Middleton therefore became Her Royal Highness The Duchess of Cambridge. The ceremony was attended by most of the Royal Family, as well as many foreign royals, diplomats, and the couple's chosen personal guests. Middleton wore a white dress by British designer Sarah Burton, as well as a tiara lent to her by the Queen. Prince William wore the uniform of his honorary rank of Colonel of the Irish Guards. William's best man was his brother, Prince Harry, while the bride's sister, Pippa, acted as her maid of honour. The wedding ceremony began at 11:00 am BST (UTC+1). John Robert Hall, the Dean of Westminster, conducted the service, with Rowan Williams, the Archbishop of Canterbury, conducting the marriage ceremony itself and Richard Chartres, the Bishop of London, giving the sermon. A reading was given by the bride's brother, James. After the ceremony, the newly married couple travelled in procession to Buckingham Palace for the traditional appearance on the balcony and a flypast before crowds assembled in The Mall. Later the Prince drove his Duchess the short distance to Clarence House in his father's classic Aston Martin DB6 Volante,[1] decorated by Prince Harry with a number plate "JU5T WED".[2][3] Following the wedding, the couple intend to continue living on Anglesey in North Wales, where Prince William is based as an RAF Search and Rescue pilot. Over 5000 street parties were held to mark the Royal wedding throughout the United Kingdom and one million people lined the route between Westminster Abbey and Buckingham Palace. In the United Kingdom TV audiences peaked at 26.3 million viewers with a total of 36.7 million watching part of the coverage. The ceremony was viewed live by tens of millions more around the world including 72 million on the YouTube Royal Channel.

TWENTY EIGHT The wedding of Prince William, Duke of Cambridge, and Catherine Middleton took place on 29 April 2011 at Westminster Abbey in London. Prince William, second in the line of succession to Queen Elizabeth II, first met Catherine Middleton in

Engagement Announcement
On 16 November 2010, Clarence House announced that Prince William, elder son of the Prince of Wales, was to marry his longtime girlfriend Catherine Middleton "in the Spring or Summer of 2011, in London". They were engaged in October 2010 while on a private holiday in Kenya; William gave Middleton the same engagement ring that his father had given to William's mother, Diana, Princess of Walesan 18carat white gold ring with a 12-carat oval sapphire and 14 round diamonds. It was announced at approximately the same time that, after their marriage, the couple will live on the Isle of Anglesey in Wales, where Prince William is based with the Royal Air Force.

colleagues two days after the engagement was announced that the evidence points to royal weddings having a negative impact on inbound tourism. He noted that the number of visitors to Britain was down significantly in July 1981 from the same period in other years, when Charles and Diana were married, and also July 1986 was down from July 1985 when Andrew and Sarah were married.

Planning
On 23 November 2010, Clarence House announced the date for the wedding as 29 April 2011 (Feast Day of Saint Catherine of Siena) and the venue as Westminster Abbey. St James's Palace announced on 5 January that the ceremony would start at 11:00 local time and that the bride would arrive at the Abbey by car rather than by carriage (the latter is the traditional transport for royal brides.) The route planned was along The Mall, through Horse Guards Parade, and down Whitehall to the abbey. Beforehand motorists were warned about using the roads in central London on the wedding day including by Transport for London which issued travel advice on road closures.

Venue
Westminster Abbey, founded in AD 960, has a particular status and is known as a "Royal Peculiar". Although the abbey has been the traditional location for coronations since 1066, it has only recently been the church of choice for royal weddings; prior to 1918, most royal weddings took place in the royal chapels such as the Chapel Royal at St James's Palace and St. George's Chapel, Windsor Castle. The abbey, which has a usual seating capacity of 2000, has been the venue for recent royal weddings, including those of Elizabeth II (then Princess Elizabeth) to Prince Philip (1947), Princess Margaret to Antony Armstrong-Jones (1960), Princess Anne to Mark Phillips (1973), and Prince Andrew to Sarah Ferguson (1986). A prominent decorative addition inside the Abbey for the ceremony was an avenue of 20-foot tall trees, six field maple and two hornbeams arranged on either side of the main aisle.

Cost
It was also announced that the costs of the wedding itself will be met by the Royal Family and the Middletons themselves, while the costs of security and transport will be covered by the British treasury. The couple have also asked that donations be made to charities in place of traditional wedding gifts; to that end, they established The Prince William and Miss Catherine Middleton Charitable Gift Fund, which focuses on assisting charities such as the New Zealand Christchurch Earthquake Appeal, the Canadian Coast Guard Auxiliary, the Royal Flying Doctor Service, and the Zoological Society of London. The cost of the wedding was reportedly 20 million.[54] The Australian newspaper Herald Sun estimated AU$32 million esd for security and AU$800,000 for flowers. Credible estimates of the cost of the special public holiday allowed for the wedding vary between 1.2 billion and 2.9 billion. The Government tourist authority VisitBritain predicts the wedding will trigger a tourism boom that will last several years, eventually pulling in an additional 4 million visitors, generating 2 billion for UK tourism.[56] However, VisitBritain's head of research and forecasting, David Edwards, suggested to

TWENTY NINE

Wedding Attire - Bride

The bridal dress, designed by English designer Sarah Burton at Alexander McQueen, was made of satin and featured a lace applique bodice and skirt. The lace bodice design was hand-made using a technique that originated in Ireland in the 1820s called Carrickmacross, which involved cutting out the detailings of roses, thistles, daffodils and shamrocks and applying them to the ivory silk tulle individually. These lace appliques were hand-made by the Royal School of Needlework, based at Hampton Court Palace. The veil was held in place by a Cartier Scroll Tiara, made in 1936 and lent to her by the Queen. It was purchased by the Queen's father, the Duke of York (subsequently King George VI) for his Duchess (later Queen Elizabeth and the Queen Mother) three weeks before succeeding his brother Edward VIII (Duke of Windsor) as King. Princess Elizabeth (now the Queen) received the tiara from her mother on her 18th birthday. In order to avoid her tiara falling off, as had happened for Lady Diana Spencer during her 1981 wedding to the Prince of Wales, Catherine's stylists "backcombed the top [of her hair] to create a foundation for the tiara to sit around, then did a tiny plait in the middle and sewed it on." For the customary bridal themes of "Something old, something new, something borrowed, something blue", Middleton's gown had the traditional Carrickmacross lace appointments (the "old"), diamond earrings given by her parents (the "new"), the Queen's tiara (the "borrowed"), and a blue ribbon sewn into the bodice (the "blue"). The shoes were also from Alexander McQueen and had a lace pattern matching the dress with appliques made by the Royal School of Needlework. The bridal bouquet was designed by Shane Connolly, the bride's shield-shaped wired bouquet contained myrtle, Lily of the Valley, Sweet William and hyacinth. Middleton's hair was styled in loose curls for the occasion by hair dresser James Pryce of the Richard Ward Salon. She received private make-up lessons from Arabella Preston and the entire bridal party received "makeup artistry assistance" from Bobbi Brown make-up artist Hannah Martin prior to the event, but ultimately Middleton did her own makeup for the occasion.[81] The look was described as a "soft smokey eye" with pink lips and cheeks. Her nails were painted by manicurist Marina Sandoval in a mixture of two polishes: a "barely there pink" and a "sheer beige" to complement her skin tone and gown.

THIRTY

Wedding Attire - Groom

Prince William wore an Irish Guards mounted officer's uniform in Guard of Honour Order with a forage cap, rather than the bearskin hat.[89][90] As a serving Royal Air Force flight lieutenant who also held the equivalent Royal Navy rank of lieutenant and Army rank of captain in the Blues and Royals, William could have chosen to wear the uniform of any of these junior officer ranks. However, as he had been appointed colonel of the Irish Guards on 10 February 2011, he chose instead to wear the full dress uniform of that regiment.[91] As a Knight of the Order of the Garter, he wore the order's blue riband, to which were affixed his RAF wings and Golden Jubilee Medal.[92] The uniform was made and fitted by Kashket and Partners.[93] William did not wear a sword as he was entering a church.[92] Prince Harry wore the uniform of a captain of the Blues and Royals, with a forage cap with the insignia of the Most Noble Order of the Garter. He wore aiguillettes, a cross-belt and gold waist belt with sword slings, but no sword. He wore the wings of the Army Air Corps and Golden Jubilee and Afghanistan Campaign medals.[92] Designer Marlon Kashket worked with the Princes to address concerns they had with the outfits. One such concern was the heat of the Abbey, so the designers used special material to absorb the heat while still achieving the desired look. Further, military garments do not traditionally have pockets, but the palace requested that some sort of compartment be added to Harry's outfit so that Catherine's wedding ring would not be lost.

Wedding Ring
The wedding ring of Catherine is made from Welsh gold. The ring was created by the royal warrant holder Wartski, a company with roots in Bangor, Gwynedd, north Wales. Since 1923, it has been a tradition in the royal family to use Welsh gold for the wedding ring of the bride. This ring was made from a small amount of gold that had been kept in the royal vaults since it was presented to Queen Elizabeth II. It was mined from the Clogau Gold Mine in the mountains of North Wales. The Clogau Gold Mine had its heyday in the late nineteenth century, was abandoned in the early twentieth century, was reopened in 1992 and finally closed in 1998. The Queen had "given a piece of the gold that has been in the family for many years to Prince William as a gift," a palace source stated. Prince William chose not to receive a wedding ring at the ceremony.

Title Upon Wedding

On the morning of the wedding, William was created Duke of Cambridge, Earl of Strathearn and Baron Carrickfergus, with Catherine becoming Her Royal Highness The Duchess of Cambridge after the wedding. This is in line with the practice of granting titles upon marriage to royal princes who did not already have one (for example, Prince Andrew, who was created Duke of York when he married in 1986).
TWENTY ONE

2ND KARACHI ADVERTISING FESTIVAL COMING SOON

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PANEL DISCUSSIONS WITH INDIAN & PAKISTANI GURUS

Irfan Iftikhar
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Jamil Syed

Imran Ashraf

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LAUNCHING CEREMONY WITH JEHAN ARA HAI (VP EDUCATION) APWA

Chairperson Dr. Nadira Jawaid Enlightened the Inauguration Lamp

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Chief Guest Jehan Ara Hai & Kamran Jawaid Managing Director

Chief Guest Jehan Ara Hai Addressing the Attendees

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DAY ONE WORKSHOP ON AD FILM MAKING 8 HOURS

Jamil Syed, Former Executive Director - PBA

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Jamil Syed, Former Executive Director - PBA

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Kamran Jawaid, Managing Director KamzKirz Media Marketing Group

Day Two Workshop Attendees

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THIRTY FOUR

Celebrates 125 Years With Giant Building Illumination

World famous soft drink Coca Cola is going to celebrate its 125 anniversary across the country, says a press release. Since its birth at a soda fountain in Atlanta, Georgia on May 8, 1886, iconic brand Coca Cola has been a catalyst for social interaction and inspired innovation. American dispensing chemist John Pemberton invented the recipe for Coca-Cola. Earlier, the sweet carbonated drink was used only for medical purposes but within span of 125 years simple Coke has grown into a multi-billion-dollar business and there is hardly a place in the world that does not have a Coca-Cola vending machine. It is claimed that Coca-Cola is the second most recognized word in the world after ok, says Phil Mooney, director Coca-Cola. To celebrate 125 years of sharing happiness since the first Coca-Cola was enjoyed on May 8, 1886, The Coca-Cola Company on Friday sent a spectacular visual Thank You through the worlds largest single building illumination of its headquarters tower in Atlanta. The illumination will be on display every Thursday, Friday and Saturday evening in May following tonights debut lighting.

The Scale
The entire Coca-Cola North Ave. tower in Atlanta 26 stories high and 402 feet (122.8 m) high is canvassed in scrim. The projection covers an area 339 feet high and 157 feet wide per side of the building. The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the worlds largest single

Seasonal Baraats . . .
A Successful Series of Sequels
THIRTY FIVE Khob Chalay Gi Jab Mil Baithay Gay Deewanay Do I Credited the Successful sequels of known . Ki Ayegi Baraat on Geo TV to Two Ladies of the Town, Marina Khan and Bushra Ansari. People awared by Pakistani Television Media, then these two fabolous names arent new for us, even they can refresh the memories of old PTV Drama Culture, which has been brutally killed by known Zee TVs serials than Ekta Kapoors Hamesha Chalnay Walay Soaps. But despite of crowdy Indian dramas, Marina and Bushra successfully not only divert the Pakistani viewership but also Indian viewership by their creation of Azar Ki Ayegi Baraat. Azar Ki Ayegi Baraat is about a simple boy meets girl story only one problem; the boy is from Karachi and the girl is from Lahore. Everything that could possibly go wrong usually does especially when everyone is hard pressed for time. All we exprerienced what happens as the culture clash at this wedding bash. AKAB is starred by Javed Sheikh, Hassan Niazi, Sarwat Gilani, Saba Hameed, Bushra Ansari, Samina Ahmed. It was a mini serial but has been create news in the drama industry of Pakistan. But the game not ended, when Marina brought Dolly ki Ayegi Baraat as a sequel of hit drama Azar Ki Ayegi Baraat. The show includes most of the characters from Azar ki Ayegi Baraat, and focuses on the story of Azar's cousin Dolly and Sila's friend Nabeel. Unlike the first serial in the series, which was written by Mohammad Ahmed, Dolly ki Ayegi Baraat was written by Bushra Ansari and Vasay Chaudry. Also, the character of Sila, previously played by Sarwat Gilani, was played by Ayesha Omar. Dolly ki Ayegi Baraat is a continuation of Azar ki Ayegi Baraat. However, this time, it is not Azar but his cousin Dolly who is to be married, to none other than her cousin Mushtaq. However, she is still in love with Nabeel, who himself is engaged to be married weeks before Dolly. Nabeel is still in love with Dolly as well, but thinks that she has forgotten him. Meanwhile, Azar and Sila face problems because of Sila's mother Rabia's pregnancy. And the story goes on by Takkay ki Ayegi Baraat as a third instalment of its kind, it is a continuation of the hit Dolly ki Ayegi Baraat. The show includes most of the characters from Dolly ki Ayegi Baraat, and focuses on the story of Mustaq (or "Takkay") and Sila's friend Sooki. Like the previous serial in the series, Takkay ki Ayegi Baraat is also written by Bushra Ansari and Vasay Chaudry. Also, the character of Sila, previously played by Sarwat Gilani and Ayesha Omar in the first and second serials, is played by Alishba Yousuf. This is the third time the character of Sila has been played by a different actress. Where Bollywood is busy in creation of old movie sequels, here Geo TV has been initiated as brought the sequels of drama serials and have a slap on stretched story daily soaps. Its a first time in Pakistan, that Evernew Entertainment maintain their fan image by bringing connected storied sequels and now its a hetric for having three successful interconnected concept of Punjabi and Urdu inter mingled cultural marriages. Bushra Ansari has been once again proved in new generation that no one can beat her and she has succeeded by winning the new generation hearts along with old hearts of our elders by her character of Saima Chaudhry. Now we are waiting for the sequal of Geos another hit Khuda Aur Mohabbat.

Feature by

Kamran Jawaid
Event Director, Karachi Advertising Festival Vice President, KamzKirz Media Marketing Group

Humaima Malick
THIRTY SIX TV actors make people smile. Thats about it. Movie actors, on the other hand, make people want to reach out to and touch them, says model-cum-actor Humaima Malick, explaining why she entered the world of film. Malick has worked in several television dramas before and has now ventured into Pakistans film industry with Shoaib Mansoors production Bol, which was released throughout Pakistan on June 24. The young star, who has played contrasting roles in the famous television dramas Barish kay Ansoo and Tanveer Fatima (BA), admits it was always her dream to make it to the big screen. I always wanted to do movies. Besides, I never really enjoyed television that much, reveals Malick, dressed in a figure-flattering, short-sleeved orange top. With the success of Bol, Malick has not only made her mark in the film industry, she has also won hearts through an awardwinning performance. This is highly evident from the evergrowing list of her fans some blatantly proposed to her, whilst others bent down on their knees to applaud her performance after the premiere of the movie. Claiming that acting was second nature to her, Malick also reveals her love affair within the world of films. Ive always had a thing for the 35mm film camera. I was often found flirting with it, said Malick, underscoring her innate passion for acting. Usually a funloving, glam-it-up type girl, 23-year-old Malick was initially offered the role of Meena, a courtesan in the film, played by Iman Ali. Malick, already looking forward to playing Meena, was

Written by Hina Safdar, Published in The Express Tribune

her journey from TV to Films

additionally excited about the glitz and the glamour of that role which required heavy jewellery, make-up and beautiful clothes. However, much to her dismay, that excitement was short-lived as Mansoor had a sudden change of heart and approached her again this time to offer her the lead role. Quite opposite to how any other person would have reacted after being given the main role, Malick didnt exactly jump in excitement. But I want to wear my lenses, do the make-up and look glamorous, was her first uncontrolled expression. However, at that time, little did she know that this experience would change her perception towards acting forever. Acting with make-up on is much easier and is not a challenge. The audience generally focuses on the pretty face they see, willing to overlook the flaws in acting, dialogue-delivery etcetera. However, acting without even the slightest tinge of make-up is a challenge. One needs to be perfect at the skill, says the young actor with a proud smile. When asked if Malick preferred the much-hyped role of Mahira Khan who was paired with singing sensation Atif Aslam, she was quick to dismiss any such notion. Mahiras role hardly got a line or two in the whole movie. Compare that to the lead role where it was me who was doing all the talking. Its stupid to think I would, even for a second, prefer Mahiras role, says Malick, also the Brand Ambassador of Sunsilk and Lux. The upand-coming actor, who is already working on a Bollywood film and an international project at the moment, hopes to work with singer and actor Ali Zafar, who is also a close friend of hers. Across the border, Malick dreams of working for a Sanjay Leela Bhansali film, albeit for unusual reasons. He just makes everyone look so beautiful on camera, says Malick radiating confidence that also reveales her yearning to make it big. The young talent also admires Bollywood actor Madhuri Dixit, claiming her chaal, dance and of course acting are all flawless. When asked whether the budding star would continue to work for the local film industry, Malick does not even make an attempt at hiding her reservations. Yes, if a good script comes along, then why not. However, I cant do Meera, Reema and Resham. The multi-faceted Malick holds on to the belief that an actor must be versatile and capable of doing different roles, perpetually challenging and stretching ones skill-set. Keeping that in mind, she is now looking forward to working in comic films in which she is shown as completely crazy and funny.

MULTANs MULTAN got the

THIRTY SEVEN

BLUES
Located on the outskirts of the main city, Ustad Alam Institute of Blue Pottery, run by Aslam and his sons, has a workshop for the preservation of blue pottery. The renowned artisans institute also offers short courses for students and as well as art and craft enthusiasts interested in learning the skill of producing traditional earthenware. Inside the institutes workshop, one encounters a riot of oceanic hues, floral designs and moulds. A plethora of clay pots, vases, lamps, cup and utensils furbished with wax are strewn inside the place. The painstaking stages of producing the beautiful pottery starting from the arduous process of moulding the clay to baking it and then painting it is accomplished by professional artisans, student trainees and Alams family members. While talking to The Express Tribune about his craft, the veteran artisan exuberantly expressed his passion for preserving the traditional handicraft of pottery. Handmade blue pottery needs attention from our people as well as from the government since it represents our national values and norms, emphasised Aslam. Our competitor is primarily India because the government there has given subsidies to the industry by providing free electricity and gas. This is why their product is so cheap. The pottery makers zeal for propagating his craft is bereft of any financial motive. He fondly related an incident when he accompanied an official delegation to Sri Lanka. While his compatriots suggested that he sell his products at a high price to foreign dignitaries, Ustad Alam instead chose to distribute his precious creations gratis. Yet, the craftsmans passion is certainly not enough to preserve the tradition of blue pottery in the city. Currently, he financially supports his institute and workshop. This is obviously unsustainable in the long run, due to the products low monetary value and slack volume of sales. And unfortunately, it really seems that the craft of blue pottery, just like the dying craft of handmade sterling silverware in Lahore, may soon fade into oblivion.
Written by Sundus Soomro, Published in The Express Tribune

Multan, the cultural centre of southern Punjab famous for its sufi shrines, cotton and sohan halwa, is also a hub for the craft of blue pottery. The skill for creating this blue pottery, also known as kashi work, was introduced centuries ago by local artisans, whose craft derived influences from Persia, Central Asia and the Mongols. It is widely believed that kashi works originates from Kashgar, a city in western China. But over a period of centuries, kashi work in Multan developed its own unique, indigenous style. Blue pottery enjoyed patronage of the royalty and was used as utensils, decorative tiles and architecture. The mausoleum of Shah Rukne Alam and the shrines of Shah Ali Akbar and Shah Yousuf Gardezi that are located in Multan, all incorporate tiles exhibiting classic kashi work, conspicuous in blue pottery. However, currently the craft, which has been an integral part of Multans rich heritage, is in decline due to the lack of patrons. Many workshops, which hitherto specialised in the creation of blue pottery, have abandoned production of handcrafted earthenware and instead use mechanisation and artificial paints to create their utensils. Yet some maestros of the craft, like Ustad Muhammad Alam, continue to preserve and promote blue pottery due to its historical and cultural significance for the City of Saints. Alam, who recently won the Pride of Performance award, has trained 500 students, including his six sons, in the last 50 years. Over the decades, Alam has bagged numerous awards lauding his superior craftsmanship, including awards from UNESCO India. He has also played host to countless dignitaries, ambassadors, delegations, and royals, who visit his workshop whenever they visit Multan.

Speculative Advertising Contest On Karachi as Brand In 2nd KARACHI ADVERTISING FESTIVAL

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Speculative Advertising Contest On Karachi as Brand

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Now in MALIR Nothing Beats Meat

Meat One is the very first of a new, specialized chain of meat stores in Karachi retailing export quality beef, mutton and chicken. Our parent company, Al-Shaheer Corporation, selects the finest animals from interior Sindh and Punjab, processes them at its facility (certified to highest international standards), and then proceeds to export to some of the largest regional markets.

THIRTY NINE

All our meat is fresh and kept chilled; Meat One does not freeze its meat. Retail outlets in Karachi offer a clean, friendly environment where customers can choose from a selection of over 30 different cuts prepared by Meat Ones professional butchers. MeatOne will now be opening their 6th outlet in Malir Cantt. Tentative date for the store inauguration is 1st July, 2011.

Dawn lifestyle exhibition 2011

According to the organizers, the exhibition brings over 200 exhibitors of the finest brands and more than 300,000 visitors together every year. Spread over six halls and the entire complex of the Expo Centre, this years event will have the added attraction of Faces & Places, a photographic exhibition displaying works by Tapu Javeri, Owais Yakub, Imran Awan, Shah Murad and Zain Mankani, they said in a press release. Lifestyle Exhibition is biggest Exhibition Till now in Expo Center Karachi. This 3 day Exhibition is Starting from Friday 24 June 2011 in All Halls of Expo Center. Visitors have chance to get free gifts & discount rate products. Local, National & multinational companies stalls will sell & promote their products. There is no Entry fee neither Passes.