ACKNOWLEDGEMENT

I would like to thankM r, General Manager (HELIX) for sparing his valuable time for guiding me on the project. I would also like to sincerely thank my project guideM s.., Sr.Exec. (HELIX) for giving me an opportunity to work on this project. Their constant support and guidance has been invaluable in shaping up this project. I would like to thank them for the constant encouragement from time to time which helped me in delivering my best. I am highly grateful to my college mentor Mr. KRISHNA MOHAN (Professor Marketing) for giving timely support & guidance on my project. I would also like to thank the entire Marketing Team for helping & advising me whenever the need arose. My sincere gratitude goes to the employees/teachers of schools of Trivandrum for their support; without their responses the project would not have been possible. S.GANESH M4-17 PGDM (MKT)

CONTENTS
CHAPTER-I

Introduction

Objective of the Study

Significance of the Study CHAPTER-II Literature Review CHAPTER III Industry Profile Company Profile CHAPTER I V

o o

Introduction

of Research Methodology

Research Design

Tools

and Methods of Data Collection

Limitations

o o

CHAPTER V Data Analysis andInterpretations CHAPTER VI Findings and Conclusion CHAPTER VI I Recommendations Bibliography

CHAPTER - 1
1.1 -INTRODUCTION 1.2 - OJECTIVE OFT HE STUDY 1.3 - SIGNIFICANCE OFT HE STUDY

INTRODUCTION
Last few years, the impact of technology is influencing in all sectors from industries to elementary education. There has been a spectacular development in the use of E-learning in the past few years, and consequently, computer-mediated communication has attracted more attention.

E-learning, which employs electronic media as part of delivery system and encompasses diverse learning strategies and technologies including computer based learning, web based learning, virtual classrooms, and digital collaborations. Its cost effectiveness, flexibility of learning anytime anywhere, uniform delivery to all users reducing chances of misinterpretations, promotion of team learning & discussion, and easy access to global community, has given it a competitive edge over the traditional method of learning. The distinctive features of E-learning are making it more popular around the globe.

Elearning is a catch-all term that covers a wide range of instructional material that can be delivered on a CDROM or DVD, over a local area network (LAN), or on the Internet. It includes Computer-Based Training (CBT), Web-Based Training (WBT), and Electronic Performance Support Systems (EPSS), distance or online learning and online tutorials. The major advantage to students is its easy access. There are some typical elements and a standard approach to developing or authoring eLearning material. E-learning or electronic learning in India is gaining prominence slowly, but indeed steadily. This

is due to the fact that more than half the population of India today is below 25 years of age and the number of Internet users is growing continuously. The tremendous growth of the economy in the recent past has also helped in the growth of online education in India. E-learning in India is especially popular with the young professionals who have joined the work force quite early but still would like to continue their education that may help them move up their career ladder quickly and safely. They find online education in India very convenient, as the nature of the course work does not require them to attend regular classes. Moreover reputed institutes like Indian Institute of Management, Indian Institute of Technology, Indian Institute of Foreign Trade are today offering e-learning courses

Thus e-learning in India makes it possible for the learners to pursue their education from reputed institutes without much hassle.

E-Learning provides easy access

E-Learning provides the student or learner with information that can be accessed in a setting free from time and place constraints. The student can go through the lessons at his or her own pace. In many cases--especially in a CBT delivered on a CD-ROM--the material is media-rich information, including such multimedia forms as audio and video. The progress and achievement of the student can be assessed in eLearning, with custom feedback and evaluation available in an interactive environment. Typical elements: A typical element of eLearning material comes from good instructional design and is similar to what is used in training and educational classes:
y

Introduction or overview
y

Information presentation
y

Practice items with customized, instructive feedback

y

Assessment
y

Evaluation feedback

1.2 Objective of the Study

The Study aims to find the growing opportunities for E-learning solutions in Trivandrum Schools. 1. To find the existence E learning in schools in Trivandrum. 2. To find out the interest of schools in Helix technology solutions in Trivandrum. 3. Opportunity and challenges for digital solutions in Trivandrum

1.3 Significance of the Study

This Study helps to identify the other major market players in the E-learning Industry. The Study also helps to know about the Management perceptions regarding the Elearning Solutions. This Study helps to know about the entire E-learning Industry in India. The Study limelight the important factors for selecting the E-learning solutions by the school. Brings out the importance of E-learning solutions in school

CHAPTER 2 LITERATUREREVIEW 2.1 DEFENITION OFE-LEARNING 2.2 E VOLUTION OFE-LEARNING 2.3 USES OFE-LEARNING 2.4 IMPLEMENTATIONBARRIERSINE-LEARNING 2.5 FOUR DIEMENSIONSINE-LEARNING

2.1 Definition ofE-Learning E-learning is the acquisition and use of knowledge distributed and facilitated primarily by electronic means. This form of learning currently depends on networks and computers, but will likely evolve into systems consisting of a variety of channels (e.g., wireless, satellite), and technologies (e.g., cellular phones, personal digital assistants) as they are developed and adopted. E-learning can take the form of courses as well as modules and smaller learning objects. Elearning may incorporate synchronous or asynchronous access and may be distributed geographically with varied limits of time. 2.2Evolution ofE-Learning E-Learning models are the most preferable mode of education in all parts of the globe. The foot prints of E-learning models are traced, it shows that the influence of E-learning models was used for first correspondence programs in the U.S. at Pennsylvania State University in 1892. They started this service to provide the education access to rural areas. In later years, the correspondence model is changed into a better education program by using the technology. In 1920s and 1950s, they started to broadcast the course lessons through radio medium. Due to the advancement of computer and networking technologies are providing a diverse means to support learning in a more personalized, flexible, portable and on-demand manner. These radical and sweeping changes in learning needs and technology have catapulted a revolutionary transition in modern learning tools in the backdrop of the internet, commonly referred to as Elearning

The evolutions of E-learning are categorized into four phases. They are

1. Instructor Led Training (Faculty) 2. Computer Based Training (Multimedia, E-book, CD)

3. Web Based Training (E-Learning) 4. Wireless Based Training(M-learning, Satellite learning) These enhanced training solutions provide greater cost savings, higher quality of learning experience and are the educational standards are being revolutionize and changing to adopt elearning as the basis for many educations levels. 2.3 Uses of E-learning E-Learning is used in everywhere and across all types of areas. Businesses -private or public sectors, non-profit organizations, NGOs (Non-governmental organizations) and Educational institutions. E-learning is deployed with the objective of enhancing the students knowledge and cost saving. E-learning also helps to explore the subject with fruitful description and flowery demonstration. Businesses used e-learning for introduction or orientation learning of the organizations and their products and services in addition to remedial training, to provide certifications, to promote products and services, to support organizational initiatives and to keep up to date with the latest softwares. Educational institutions used it for broadening the academic scope. E-learning can provide much more references and learning scopes than the ones provided in the usual text books.

2.4 ImplementationBarriers inE-learning

Several barriers to the implementation of e-learning had previously been identified in the literature. The examples are: 1.Increased time commitment (workload) for academic staff. 2.Development time 3.Delivery time.

4.Lack of strategic planning and visions. 5.Lack of training in technological developments. 6.Lack of support for pedagogical aspects of development

Lecturers lack of time. Mainly it is related to preparing the e-course and adjusting existing courses into e-course format. Learning materials and time management. In case of ordinary learning situation, the planning and time management is being done for the student by curriculum administration department. But in case of e-learning course, the student himself /herself has to take active role in it and that necessitates much more self- discipline and becomes one of the major issues why students drop e-courses. Loss of teachers aura and possibility of discussion. Some special subjects (e.g. social science, Moral etc.) require a lot of discussion and quick feedback and that makes the notion of turning these courses into full-fledged e-courses highly questionable. Blended learning offers solution: lectures in virtual environment, seminars, and practical assignments in class room in face-to-face environment. Technology. The technology issues followed two main themes: hardware problems with the schools network server and Internet bandwidth issues. Lack of face-to-face communication. Some younger students expressed regret that they were not able to sit in math class with their peers. Comparison to regular courses. Some students felt that their on-line course work was more difficult than the work their peers in normal regular school were doing. Others said that they felt their Cyber School courses took more time than that of their peers in regular courses. One had also remarked that there was a drop in his math score in the on-line school compared to what he had obtained in a regular course the previous year. 2.5 Four dimensions inE-learning: In the E-learning design process of any subject is very important. This design process done on the basis of four dimensions. They are

1. Student Student Interaction 2. Student Teacher Interaction 3. Student Resource Interaction 4. Student Computer Interaction

Student StudentInteraction: Ability for the students to communicate and interact with one other is an important factor of E-learning design Student TeacherInteraction: Mixed mode or blend of both contents and traditional way of face to face teaching can be used as supplement. Student ResourceInteraction: Students may obtain curriculum content through traditional means, but conduct learning activities and other quizzes through E-learning. Student ComputerInteraction: Most of the distance education is mainly designed under this dimension only, but in the school education this mode cant be used

CHAPTER 3 3.1 INDUSTRY PROFILE 3.2 COMPANY PROFIL

3.1 Industry Profile

India is fast emerging as an E-learning hub, because of its ability to provide a large pool of a highly educated workforce. There are a number of other potential factors for IT outsourcing in India, such as cost-efficiency, quality, technical support and a growing economy. In that context education is costly and moving ahead for higher education is even costlier, so major portion of masses remain uneducated and lot many learners have to quit their education half way. With fast growth of Internet, technology and multimedia the world has come closer and provided us with numerous benefits over the older technologies and learning techniques, maintaining learner's interest and providing extensible, rich learning experiences with integration of physically objects.
y

Indian E-learning industry employs about 11,000 people and total revenue is estimated at $316 million
y

Domestic E-learning industry is about 10% of the total industry size and stands at around $30 million
y

Indian E-learning industry had been experiencing a healthy CAGR of approximately 30% over last 5 years. Except the current fiscal year, the industry is to grow at similar or better pace for coming few years. Over time, professionals of the e-learning industry and their clients saw the need for costeffective solutions. Thus, the developed solutions are cost-effective, as compared to other developed nations and also assure the same level of quality. A number of companies in India possess quality certifications such as ISO and SEI-CMM and meet international standards.

Table 1.1 Organization strength of companies

In India, there are over 30 organizations with 100+ employees, who are trying to give better solutions with the best knowledge. E-learning market focuses on e-learning assets, e-learning objects, flexible e-learning content creation and platform integration services. E-learning has defined no technological boundary o

platform for learning practices so this ultimately provides best knowledge management solutions for spreading knowledge. With technology arbitrating knowledge and learning, education industry is has seen a steep growth. Classroom learning stands for formal learning for it has stated objectives and gives fixed results. Some kinds of e-learning also give formal education and learning experiences online. Online learning is boosting up because of its flexibility. This enables a learner to learn according to his pace and can browse through the topic until he understands it fully. -Learning and Software Related Services The organizations that have achieved certain scale are going for more and more direct presence in geographies which are making them big E-learning producers. The growth rate of these organizations at CAGR of 30 40% or more. E-learning business is growing at 80-100%, now the corporate sectors is eyeing on Indian E-learning business. In the transformation happened in education sector many players came into market which is giving the cut-throat competition for other well established players. The major market players are 1. E ducomp Smart Class Educomp Smart Class is a digital initiative pioneered and invented by Educomp and has already been adopted by over 2500 progressive schools in India. Smart Class is transforming the way teachers teach and students learn in schools. Its a new age technology movement that is fast becoming an imperative for schools. Soon it will touch every class and every progressive school in India

The core of Educomp Smart Class is a vast repository of digital instruction materials exactly mapped to meet with the specific objectives laid out by different learning standards and curriculum of schools across the country. The modules are embedded in a template that allows the teachers to teach a chosen lesson in class. Frame by frame, with engaging and instructionally sound animated set of visuals while retaining complete control on the pace of delivery.
. E ICT:

veronn Instructional and Communication Technology--- This is in collaboration with various state

Governments. It has worked with 16 state governments and has a base of around 5700 schools as at December 2009.
ViTels:

Virtual and Technology enabled Learning Solutionsthis uses VSAT to deliver

lectures by well trained faculties from a remote location to various schools and colleges. This segment includes Learning academy in colleges, Kompass (retail centers), Classontheweb.com (online learning portal), and education infrastructure consulting initiatives of Everonn.
ISchools:

Everonn converts the normal class room into a technology enabled virtual classroom

equipped with interactive whiteboards, LCD projectors, computers and remote connectivity through VSAT. Trained school teachers use this infrastructure and content to teach students. Here Everonn caters only to CBSE Schools and has currently around 734 schools in its fold.
Everonn Education Everonn

Resources Solutions Ltd (EDURES): Everonn supplies educational

materials, tools and IT products to various schools and colleges.

toppers Tutorials Pvt. Ltd (Toppers): In this package, the company provides

training for clearing entrance exams for IIT-JEE, and AIEEE. The two subsidiaries EDURES & Toppers are likely to provide around 30-40% to the consolidated revenues to the total revenue of company.
3.NIIT

NIIT, Asias No. 1 IT trainer and leading Global Talent Development Corporation, offers learning and knowledge solutions to over 5 million students across 40 countries. Rated among Indias Business Super brands 2008, NIITs Individual Learning Business offerings include industry-endorsed programs for students seeking careers in IT - GNIIT, Integrated ANIIT for Engineers (IAE), and Advanced Technology Programs for IT professionals. NIIT offers turnkey IT integration program for schools. NIIT has provided computer-based

learning to over 9,500 government and private schools. NIIT constantly endeavors to enhance teacher-student interactivity, to facilitate a conducive environment of learning and growth in school education.
NIIT eGURU solutions:

eGuru is the Interactive Classroom solution based on Intel technologies and architecture; NIIT eGuru IT Wizard curriculum is based on Microsofts Windows Vista and Office 2007 suite.
Interactive

Classrooms Designed as per the recommendations of National Curriculum

Framework-2005, NIIT eGuru Interactive Classrooms is an integrated teaching and learning solution aimed at the teachers. At the core of NIIT eGuru Interactive Classrooms is the embedded Teaching Learning Material, that enhances teaching and learning through elements of interactivity, automation, customization, web links library, and Teaching Learning Plan. The solution provides tools through which the teachers and the management will be able to track the performance of an individual child and assess the areas where the child is weak.
MathLab - NIIT eGURU Math Lab enables school students to learn and explore mathematical

concepts and verify mathematical facts and theorems using technology tools. Based on the three fundamentals of Imagination, Investigation and Interaction, NIIT eGURU Math Lab offers Multiple Teaching and Learning Aids entailing Technology Applications, Videos, Measuring Instruments, and Tables and Charts among others.
IT Wizard

- This unique new IT program from NIIT enables Schools to keep abreast of

technology. It equips the students with core computer knowledge and IT skills, which is an essential part of the Childs development & intellectual growth for the 21st Century.
4. Edurite

Edurite's core business is in providing curriculum based digital content solutions for teachers, students, parents & administrators. Edurite is an established player in the K-12 (Kindergarten to 12th) domain. Edurite offers
y

Technology aided solutions for classrooms

y

Technology aided Tutorial services for students

y

Modern Teaching methodology to teach English

y

Digital Content Value-adds for aligned products

y

Self-study packs for students in CDROMs/Online

y

Edurite in collaboration with Manipal started, Manipal K-12 Education Programme

5. Hicommand

Hicommand specializes in delivering high-quality e-learning solutions to corporate organizations and educational institutions worldwide and helps them with robust, reliable and cost-effective IT solutions to their learning needs.

Hicommand offers products developed with years of pedagogical insight and instructional

6. Samvit Samvit Education Services is a joint venture between Murugappa Group and IIT -Madras Rural Technology and Business incubator. Samvit is being incorporated as a subsidiary of Laserwords Private Limited, which is a part of the diversified conglomerate Murugappa Group. Products offered by Samvit are 1. School (K-12) For the Students from Class 1 to Class 12 2. Higher Education This is for Higher Secondary School students These products give a greater insight to every individual student to enrich their knowledge with help of Interactive Media

3.2 Company Profile

Helix is a fast-growing e-Learning company which creates innovative and student friendly computer based learning products. At Helix, they used to understand the requirements of the students so that we can create learning products that the students would love to use. The core focus of Helix is to make the total learning experience interesting, practical and intuitive. LearnNext is the first product in a series of offerings from Helix.

Helix believes that learning is a continuous journey of exploration and discovery. At times it can be exciting and fun, while at other times it may seem tiring and difficult. The aim of Helix is to be a guiding spirit and mentor for the student in this adventure of learning and discovery.

Headquartered in Hyderabad, Helix has been established by IIT alumni who have a track record of having built successful e-commerce businesses. Helix has a workforce of 300 committed employees and is promoted by a strong management team with varied experience across multiple domains.
CoreValues ofHelix

At Helix, values are more than words. The values are our guiding principles they are the way to go about our work. They are the essence of our success. The values are:

Passion for innovation

Commitment to quality

Inspiring leadership

Performance and Excellence

Company Overview

3.2.1

Helix is a technology-based education company involved in developing diverse educational products that aid the educational process. The essence of Helix lies in its technology, talent and domain expertise

Technology

World class technology, sophisticated learning management tools and effective content management systems are used to develop our e-Learning products. We make extensive use of technology to provide the best possible learning experience. Talent Helix most prized possession is the talented human capital. Experience, expertise and enthusiasm are the key elements of their staff. They have the best in class teams of academicians, subject matter experts, instructional designers, software programmers, content editors, content writers and graphic artists who can transform ideas into innovative products. DomainExpertise The reason behind the success is their emphasis on understanding and analyzing the real needs of the learner. Be it the keen grasp of student mindset, learning habits, instructional design philosophy or wide knowledge base, Helix has the highest quality of domain expertise. 3.2.2 Organization Structure Helix completely relies on employees their talent, their ideas, their energies and their commitment to lead Helix on the road to success. Helix is a family of 300 highly skilled, self-motivated and committed team members. They have the best in class teams of academicians, subject matter experts, instructional designers, software programmers, content editors, content writers and graphic artists who can transform ideas into innovative products. Helix attracts and develops the best talent in a happy, challenging and rewarding environment. It ensures that working environment promotes well being, treats people with respect, engages employees and offers attractive incentives and opportunities. It also provides excellent vertical growth opportunities, equipping employees with the skills and experience they need to compete and perform successfull

CHAPTER 4 4.1 INTRODUCTION OF RESEARCHMETHODOLOGY 4.2 R ESEARCHOB JECTIVE 4.3RESEARCHDESIGN 4.4 TOOLS AND METHOD OF DATA COLLECTION 4.5 LIMITATIONS OF STUDY

4.1 Introduction

to Research Methodology

In this chapter we are going to focus on research objectives, and methodological framework. In addition, research design and data analysis methods are also supposed to be conducted to analyze the given objectives.

Type of Research: Exploratory Research Method of Research: Data Collection Method and Observation Sampling Method: Random Sampling Sample Size: 50
4.2

Research Objectives

In this study the aim is to analyze growing opportunities in E-learning solutions, examine the impact of some variables which are the key drivers for the selecting E-learning solutions in schools. Research Hypothesis H1: There is no significance difference in School Infrastructure for installing E-learning solutions. H2: There will be significance difference in School Fees for selecting an E-learning solution for the school.
4.3

Research Design

An empirical study was conducted to analyze the opportunities for e-learning solutions. Two hypotheses were developed to achieve the research objectives. To collect the data, a data form was distributed in different schools of Chennai.
4.3.1 Tools

and Method of Data Collection

The Tool used for doing this project was the MS-Excel, which used to identify the Descriptive statistics analysis for the given source. The Data collection Method used in project are Primary Data: The data for this project is collected from the primary resource. The Data forms were filled by the respondents are as per the survey.

Secondary Data: This Secondary data is solely collected from companys website and others sources. 4.4 Limitations of the Study y Due to board exams which were happening in March, collecting information from the authorities was a big task. y Due to some confidential data that was asked in the data form, respondents are not cooperative. y Due to time constraint and insufficiency in data, I have selected only 50 samples from the collected data for Data analysi

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Project Report
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Identifying the market scope of E-Learning products in Trivandrum

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