Professional Documents
Culture Documents
MC LC
MC LC...................................................................................................................................1
LI M U.............................................................................................................................2
PHN 1 : CC CN C , C S XC NH D N U T..........................................3
1.1. C s php l ..................................................................................................................3
1.2. iu kin t nhin v Mi trng u t.........................................................................5
1.2.1. iu kin t nhin.....................................................................................................5
1.2.2. Mi trng u t.....................................................................................................6
PHN 2 : PHN TCH A IM...........................................................................................7
2.1. Gii thiu v 2 phng n a im.................................................................................7
2.2. nh gi la chn a im...........................................................................................11
PHN 3: PHN TCH TH TRNG....................................................................................12
3.1. Th trng u ra ...........................................................................................................12
3.1.1. C Bn v Th trng d n ..................................................................................12
3.1.2. Mc tiu ca d n .................................................................................................12
3.1.3. Th trng mc tiu ................................................................................................13
3.1.4. Kh nng cnh tranh v chin lc cnh tranh.......................................................14
3.1.5. Gii thiu sn phm................................................................................................15
3.2. Th trng u vo ........................................................................................................16
3.2.1. Nguyn vt liu.......................................................................................................16
3.2.2. Ngun in nc.....................................................................................................16
3.2.3. Ngun nhn lc.......................................................................................................17
3.3. nh v th trng...........................................................................................................17
nh v th trng hin nay ang tr thnh mt cng tc quan trng trong hot ng
marketing ca cc doanh nghip kinh doanh........................................................................17
PHN 4: PHN TCH K THUT........................................................................................21
4.1. B tr li nh hng..........................................................................................................21
4.2. Bin hiu........................................................................................................................22
4.3. V qun l.......................................................................................................................23
PHN 5 : PHN TCH TI CHNH.......................................................................................25
PHN 6: PHN TCH LI CH KINH T X HI..............................................................33
6.1. Li ch kinh t ...............................................................................................................33
6.2. Li ch x hi ................................................................................................................33
LI KT...................................................................................................................................35
DHTN2AND
Phn tch v lp d n u t
LI M U
***
DHTN2AND
Phn I : Cc cn c, c s xc nh d n u t
PHN 1 : CC CN C , C S XC NH D N U T
_____________ _____________
1.1. C s php l
D n p ng quy nh lut doanh nghip s 60/2005/QH1 ca Quc hi v
trnh t lm th tc ng k kinh doanh.
iu 7: Ngnh ngh v iu kin kinh doanh
Doanh nghip thuc mi thnh phn kinh t c quyn kinh
doanh cc ngnh ngh m php lut khng cm.
i vi ngnh ngh m php lut v u t v php lut c lin quan quy nh
phi c iu kin th ch c kinh doanh ngnh ngh khi c cc iu kin quy
nh.
iu kin kinh doanh l yu cu v iu kin m doanh nghip phi c hoc phi
thc hin khi kinh doanh ngnh ngh c th , c th hin bng giy php kinh
doanh, giy chng nhn iu kin kinh doanh , chng ch ngnh ngh , giy chng
nhn bo him trch nhim ngh nghip , yu cu v vn php nh hoc yu cu
khc.
Cm hot ng kinh doanh gy phng hi n quc phng , an ninh, trt t an
ton x hi, truyn thng, vn ha , lch s , o c , thun phong m tc Vit Nam
v sc khe nhn dn, lm hy hoi ti nguyn, ph hoi mi trng.
D n kinh doanh ca chng ti khng nm trong danh mc ngnh ngh, phm vi
kinh doanh b cm m chnh ph quy nh
Chnh ph nh k r sot, nh gi li ton b hay mt phn cc iu kin kinh
doanh; bi b hoc kin ngh bi b cc iu kin khng ph hp; sa i hoc kin
ngh sa i cc iu kin bt hp l; ban hnh hoc kin ngh ban hnh cc iu kin
kinh doanh mi theo quy nh nh nc.
Nh hng Tinh Hoa H Ni Hong Anh
DHTN2AND
Phn I : Cc cn c, c s xc nh d n u t
DHTN2AND
Phn I : Cc cn c, c s xc nh d n u t
DHTN2AND
Phn I : Cc cn c, c s xc nh d n u t
DHTN2AND
DHTN2AND
DHTN2AND
+ Nh hng 462 i Cn
- Khng c khu vc xe rng ri cho khch hng : y s l mt im bt li
ca nh hng trong vic thu ht khch hng n vi nh hng. Bn thn khch hng s
cm thy bt tin khi n mt ni m ch se khng thun tin cho h .Nht l i
vi nhng i tng khch hng c thu nhp cao bi phng tin m h s dng l
nhng chic xe ng cp.
- Ph i Cn khng phi l mt con ph ln nn lu lng giao thng i li
cng s thp hn so vi nhng tuyn ph, trc ng giao thng ln. y cng l mt
kh khn v nh hng s t gy c s ch ca ng o thc khch trn a bn.
Mt khc y cng khng phi l mt con ph ni ting v dch v n ung nn vic
thu ht khch hng ti qun s c th gp nhiu kh khn.
B_Phng n 2: 127 Hai B Trng - H Ni
DHTN2AND
- Mt tin 7,5m2
2. Chi ph :
Gi thu nh : 36,5 triu VND/thng
3. nh gi :
Thun li :
+ Khu vc ny tp trung kh ng cc vn phng, cng ty nn d tip cn vi
khch hng mc tiu l nhn vin cng ty ln....Hn na khu vc ny cng gn trung
tm thnh ph H Ni, khch du lch trong nc v ngoi nc rt ng. V vy y
chnh l mt li th rt quan trng i vi nh hng , n gip nh hng c th thu ht
c mt lng ln khch du lch trong nc cng nh quc t mun tm hiu nhiu
v m thc H Ni.
+ y l tuyn ph ln, c giao thng rt thun tin.
+ iu kin an ninh tt v khu vc Hai B Trng gn vi trung tm ca thnh ph
H Ni c nn trt t an ninh y rt m bo, to iu kin cho nh hng kinh
doanh c hiu qu.
+ C khu xe cho khch hng: y cng l mt u im ca a im ny v n
gp phn mang n s thnh cng cho nh hng. V vic c mt ch xe an ton s
khin khch hng cm thy an tm v hi lng hn vi dch v ca nh hng. T
to mt n tng tt vi khch hng khin h n tng v nh n nh hng nhiu
hn. To c n tng tt p trong lng khch hng chnh l c hi ln cho nh
hng trong vic m rng th phn, thu ht khch hng mi cho mnh.
+ Gn vi cc ch u mi ln ca thnh ph nh l ch ng Xun, ch Bc
Qua Long Bin.
Nhc im :
- Nhc im ln nht phi k n l i th cnh tranh: V y l tuyn ph
sm ut v c nhiu thun li nn c kh nhiu qun n khu vc ny. Sau y l
danh sch mt vi qun n ln :
10
DHTN2AND
Trng
A*a
A*a
Chi ph thu
Din tch ph hp
s (A)
0.2
0.2
im 1
90
85
im 2
70
75
im 1
18
17
im 2
14
15
Danh ting a im
0.2
70
90
14
18
C s h tng
0.15
75
90
11.25
13.5
0.15
75
65
11.25
9.75
S thun tin
Tng
0.1
1
75
470
90
480
7.5
79
9
79.25
a im 1 :80B i Cn Ba nh - H Ni
a im 2 :127 Hai B Trng - H Ni
Thng qua nhn xt nh gi u nhc im ca 2 v tr v so snh qua bng
nh gi c trng s => quyt nh la chn a im 2: 127 Hai B Trng - H Ni
11
DHTN2AND
3.1. Th trng u ra
3.1.1. C Bn v Th trng d n
n ung l mt trong nhng nhu cu cp thit ca con ngi.
Hin nay, mc sng ca ngi dn ang ngy cng ci thin hn dn n nhu cu
ca con ngi v th dn c nng cao ln. Thay v nhng ba cm nh th nhiu
ngi cng vi gia nh, bn b, khch hng,n nhng nh hng n ung c
th thng thc nhng mn n c sn, nhng mn n mi l m nh kh c iu
kin ch bin. Khch hng sn sng b nhng khon tin ln n nhng mn n
ngon, l, b dng,...V th m th trng v lnh vc nh hng n ung ang rt hp
dn v thu ht nhiu nh u t. c bit l nhng thnh ph ln nh H Ni
Gii tr ngy nay a thch nhng mn n mi du nhp t nc ngoi nh KFC,
MC donald, Pizza,...Tuy nhin y l nhng loi thc n cha nhiu cht bo khng
tt cho sc kho, d gy bo ph v tim n nguy c gy ung th v th v lu di
nhng mn n truyn thng vn s c a thch hn v vn s c ch ng vng
chc trn th trng.
Tuy nhin, c rt nhiu nh hng c xy dng ch v mc ch li nhun, vi
phm nhng nguyn tc v lut php v ch bin thc phm v vn hnh nh hng .
Tm l khch hng nhiu khi cng rt lo ngi khi n vi cc nh hng v lo s vn
v sinh an ton thc phm.
C hi kinh doanh s l rt ln nu nh hng p ng c nhu cu ca khch
hng mc tiu, gy dng c uy tn, cht lng vi khch hng, c nhng chin dch
qung b v la chn c nhng v tr ph hp.
3.1.2. Mc tiu ca d n
Cuc sng hin nay ang c nhiu thay i ln. Nhng bn b, bon chen ca
cuc sng hng ngy ang lm cho nhiu nt vn ho m thc H Ni ang c nguy
Nh hng Tinh Hoa H Ni Hong Anh
12
DHTN2AND
c bin mt. Cc lng ngh , rung vn, trang tri ang dn b thay th bi ng cao
tc,cc chung c v cc khu th mi. Nhng thc qu sng ngon lnh v b dng
dn b thay th bi nhng mn n nhanh hoc b ch bin ngy cng mt v sinh lm
vn ho m thc H Ni dn mt i v p ca n.
Nh hng Tinh Hoa H Ni c xy dng vi mc tiu phc v nhng c sn
m thc ca H Ni, nhm gp phn vo cng cuc gi gn bn sc m thc th ni
ring v m thc nc ta ni chung.
Nh hng Tinh Hoa H Ni s l mt a ch quen thuc, mt khng gian m
cng, thoi mi gia nh, bn b t hp thng thc nhng mn n ngon mi ngy
sau nhng gi lm vic mt mi. Thng qua nh hng s gp phn qung b nhng
mn n ngon n thc khch nc ngoi (cng l i tng khch hng mc tiu ca
nh hng) ng thi to ra cng n vic lm cho x hi.
3.1.3. Th trng mc tiu
Th trng ca d n l cc tng lp dn c sinh sng trn a bn v cc khu
vc ln cn .
y l mt th trng rng, c dn s ngy mt gia tng cng vi s gia tng
ca chung c cao cp. Thu nhp bnh qun u ngi v mc chi tiu cho tiu dng
ca th trng ny c nh gi l cao hn so vi cc khu vc khc .
Khch hng mc tiu ca nh hng l nhng khch hng (cc h gia nh v cc
nhn vin trong cc cng ty, doanh nghip ) c mc thu nhp t trung bnh kh n
cao: thu nhp trung bnh trn 3 triu VND/1 ngi/1 thng .
Nh hng cung cp cc dch v a dng phc v nhu cu ca khch hng (chuyn
n ti cng ty, phc v ba n cho gia nh ti nh vo cc ngy l )
Ngoi ra nh hng cn t quan h vi cc cng ty du lch trn a bn khu vc
t chc n khch du lch nc ngoi n n. Gp phn qung b vn ho m thc
ca th n bn b nm chu.
y l phn khc th trng rt rng c mt s nh hng thm nhp vo th
trng ny, tuy nhin vn cn nhiu ch trng nh hng tn dng pht trin hot
ng kinh doanh v sinh li.
Nh hng Tinh Hoa H Ni Hong Anh
13
DHTN2AND
14
DHTN2AND
- Xy dng website ring cho nh hng, nhm gii thiu nhng mn n v khng
gian ca nh hng, mt phn l ni khch hng nh gi, ng gp kin cho nh
hng. a ch trang web ca nh hng l : http://www.hanoirestaurant.com
- Pht trin dch v t ch qua in thoi v qua website ca nh hng.
- t quan h vi cc cng ty du lch trn a bn thnh ph.
- Nu v trnh by mn n theo ng phong cch dn gian.
- i ng nhn vin c ng phc truyn thng, phong cch phc v nhit tnh
nim n. Tiu ch phc v khch trong thi gian nhanh nht vi cht lng cao nht.
Chin lc gi:
- Vi phong cch phc v mang m nt vn ho xa, trong mt khng gian dn
gi, gi cc mn n li kh linh hot, t 30.000 n 500.000 ng, thc khch c
th la chn mt khu phn n theo thch, va thng thc mn n va th gin,
quy qun bn ngi thn, gia nh. Chnh v vy, Nh hng Tinh hoa H Ni c th
phc v trn 200 thc khch n thng thc mi ngy.
- Trong thi gian mi khai trng, nh hng s c chng trnh khuyn mi gim
gi, ngoi ra cn c nhiu u i khc nh vi mi ho n thanh ton c gi t
1.500.000 tr ln, khch hng s c discount 5%.
3.1.5. Gii thiu sn phm
Khi d n Nh hng m thc Tinh Hoa H Ni hon thnh, y s l im n
ca nhng thc khch yu thch m thc H Ni. n vi nh hng, thc khch s
c phc v nhng mn n ti ngon, b dng m khng phi i lu.
Nh hng hot ng hot ng theo ng quy nh ca Php lut , c cp giy
php kinh doanh ,v giy chng nhn an ton v sinh thc phm.
Ti y du khch c th thng thc nhng mn n dn d nht, t mn nm,
gi, bnh tm H Ty, bn riu cua ng hay xi v, xi cm. iu c bit l mi
mn n u do chnh nhng u bp am hiu tng tn v m thc H Ni thc hin,
em n cho thc khch nhng cm nhn hp dn v hng v, phong cch trnh by,
15
DHTN2AND
16
DHTN2AND
17
DHTN2AND
H
NG
Tn nh hng Qun Ngon
Loi
nh Qun n
hng
a ch
18 Phan Bi Chu, Q. Hon Kim, H Ni.
Ch dn
Nm ngay ng 3 Phan Bi Chu - Nam Ng
in thoi
(04) 9428162
Fax
Cha cp nht
a ch E- Cha cp nht
Website
Cha cp nht
mail
t ch trc Chp nhn
S ch
Trn 500 ch
Gi phc v 07:00 - 22:00
Ngy ngh
Khng c ngy
ngh
Thanh ton
Tin mt
Ngn ng
Ting Vit, Ting Anh
Gi
trung 5.000 - 105.000 VND
bnh
Dch v ph My lnh
Qun Cm Vit
Loi nh hng Qun n
13 L Thi T, Q. Hon Kim, H Ni.
(04) 8240637
Cha cp nht
Chp nhn
10:00 - 22:00
Tin mt
Fax
Website
S ch
Ngy ngh
18
(04) 9349468
Cha cp nht
T 51-100 ch
Khng c ngy ngh
DHTN2AND
Ngn ng
Ting Vit, Ting Anh
Gi trung bnh 5.000 300.000 VND
Dch v ph
Gi xe min ph, My lnh
Loi
hng
nh Nh hng
S 10 ng 431, u C, H Ni.
(04) 7199242 - 9135235 - Fax
7199857
E- info@sentayhorestaurant.com
Website
a ch
mail
t ch trc Chp nhn
S ch
Gi phc v
Cha cp nht
Ngy ngh
Thanh ton
Ngn ng
Gi
trung
bnh
Dch v ph
Tin mt
Ting Vit, Ting Anh
Cha cp nht
(04)
7199856
[URL]
T 301-400
ch
Khng
c
ngy ngh
Cha cp nht
19
DHTN2AND
Trc tung ca Bn biu th gi. Trc honh ca Bn biu th cht lng dch
v.
Bn nh v
20
DHTN2AND
4.1. B tr li nh hng
V c s vt cht nh ca c xy dng sn nn ch cn tin hnh sa sang,
bi tr li cho ng phong cch ca nh hng Tinh Hoa H Ni.
Nh hng gm c 3 tng:
Tng hm xe: Xy dng theo ng tiu chun v hm xe. C h thng n,
cc thit b v h thng bo chy, chng chy. Hm c s dng lm ni xe my
cho thc khch n n ti nh hng. Ngoi ra khu vc xe cng bao gm c vng va
h c php xe trc ca nh hng.
Tng 1 gm:
+ Bn thanh ton (din tch nh khong 8m2) phc v cho vn thanh ton cho
khch, thit k gm 1 bn thanh ton ha n cho khch v 1 t ru nh lm bng
g, k st tng c trng by ru v nh chp mt s mn n c trng ca nh
hng.
+ Bp n : rng 25m2 gm bp nu, bn thc phm dung ch bin ngay,
cc thit b ch bin v lu tr thc phm,... Bp gm 1 bp trng v 2 ph bp.
21
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22
DHTN2AND
23
DHTN2AND
24
DHTN2AND
25
DHTN2AND
La khoan chi phi mua sm cac thit bi ni tht trong nha hang nh p g san
trong phong n, mua sm ban gh n ung. Cc phn ni tht khc gm quy tinh tin,
ban gh quan ly, k toan,
Tng chi ph: 170.000.000 VND
Chi phi thit bi.
Bao gm cc chi ph v trang thit b nh bp nh: l nng, ni hp, dng c
nu n, t lnh, my xay,V cc dng n ung ca khch hng (bt, a,
mung)
Stt
Tn thit b
Thit b ch bin
n
v
S
lng
Xut s
n
gi
Thnh
tin
Ci
Malayxia
6.7
6.7
Ci
Italy
2.3
2.3
ci
Vit Nam
0.9
0.9
T ng SANYO
ci
Nht
4.5
4.5
T lnh SANYO
ci
Nht
6.5
6.5
Bp gas i
ci
Nht
2.5
2.5
B ni hp
Hn Quc
4.1
4.1
Bt a, tha, da, cc
Vit Nam
Bp lu nng
ci
Vit Nam
0.25
10
Dng c lm bp
Hn Quc
8.8
8.8
Thit b vn phng
My vi tnh
Vit Nam
My in thoi
Ci
Vit Nam
0.3
0.3
Loa Sony
Nht
0.4
1.2
My iu ha
Ci
Nht
5.15
10.3
Thit b khc
My pht in
Ci
Vit Nam
7.9
7.9
1
2
Tng
70
26
DHTN2AND
Chc danh
S lng
K ton
Bp trng
Ph bp
Nhn vin phc v
Tng lng hng thng
Tng lng hng nm
Mc lng
1
1
2
5
thng
3,5
5,5
1,8
1,5
Lng thng
3,5
5,5
3,6
7,5
20,1
242,2
12 thng
Cac khoan sinh hoat phi vn hanh Nha hang tin in,tin nc,phi v sinh
mi trng, tin thng tin lin lc.
Bng tnh sinh hot ph
n v tnh: triu VND
ST
T
1
Chi ph
1 thng
1 nm
Tin in
3,000
36,000
Tin nc
2,000
24,000
Tin internet
0,275
3,300
0,200
2,400
Tng cng
5,475
65,700
27
DHTN2AND
Chi phi nguyn vt liu c tinh toan da trn nhng tinh toan v kha nng thu
hut khach hang cua Nha hang.Chi phi nay bao gm cac khoan chi cho nhin
liu,nguyn liu nu n,gia vi. c tinh:
Nm 1: 90.000 VND/ngy *30 ngy = 2.700.000 VND/thng.
Nm 2 n nm 4: 120.000 VND/ngy *30 ngy = 3.600.000 VND/thng.
Nm 5 tr i: 200.000 VND/ngy *30 ngy = 6.000.000 VND/thng.
La khoan tin s dung trong cac trng hp rui ro,bt trc hoc phat sinh bt ng
xay ra trong qua trinh hoat ng cua Nha hang.Hoc cng l khon tin chi thng
cho nhn vin vo cc dp ngh Tt, k nim ngy khai trngChi ph ny c th
c tit kim cho vo qu ca qun n.
c tinh : 3.000.000 VND/thang
Cc bng tnh
Bng 1: Bng tnh chi ph sn xut kinh doanh
n v tnh: triu VND
STT
Nm
Ch tiu
Bin ph
340,3
351,1
351,1
351,1
438,0
438,0
438,0
438,0
48,0
48,0
48,0
48,0
Chi ph d phng
36,0
36,0
36,0
36,0
862,3
873,1
873,1
873,1
Tng
STT
Nm
Ch tiu
28
DHTN2AND
Bin ph
379,9
379,9
379,9
379,9
438,0
438,0
438,0
438,0
0,0
0,0
0,0
0,0
Chi ph d phng
36,0
36,0
36,0
36,0
853,9
853,9
853,9
853,9
Tng
Nm
Ch tiu
Sinh hot ph
Lng
Nguyn vt liu
Tng
STT
Nm
Sinh hot ph
Lng
Nguyn vt liu
Tng
65,7
65,7
65,7
65,7
242,2
242,2
242,2
242,2
32,4
43,2
43,2
43,2
340,3
351,1
351,1
351,1
65,7
65,7
65,7
65,7
242,2
242,2
242,2
242,2
72,0
72,0
72,0
72,0
379,9
379,9
379,9
379,9
Ch tiu
Ch tiu
42,5
42,5
42,5
42,5
17,5
17,5
17,5
17,5
60,0
60,0
60,0
60,0
29
DHTN2AND
n v: Triu VND
Loi chi ph
Chi
15
Thit b
70
Marketing
15
Vn lu ng
340
Vn u t ban u
610
170
D BO DOANH THU V IM HA VN
1. D bo gi
Trung bnh mi thc khch vo qun s chi tr 35.000 VND. Gi trn l gi dnh
cho thc khch, ph hp vi sc mua ca khch hng mc tiu. Vi gi thnh nh
trn, mt khch hng thn quen ca qun n c th c sc mua trung bnh 3 ln/thng.
2. D bo doanh s
Sc cha ti a ca qun n trong cng mt thi im l l 96 thc khch/lt, da
trn qu trnh nghin cu hot ng ca mt vi nh hng c quy m tng t th c
th tnh c mc phc v ti a ca qun n trong mt ngy l khong 240 lt thc
khch /ngy.
D bo cng sut hot ng trung bnh trong 1 nm u ca Qun n l 26% ,tc l
mi ngy Qun n s phc v c khong 60 thc khch tng ng vi 60 sut
n/ngy.
c tnh s ngy hot ng ca qun n l 350 ngy.
3.D bo doanh thu
Doanh thu ca Qun n c d bo da trn d bo v gi v doanh s:
Bng 3: Bng doanh thu d kin
n v: triu VND
Nh hng Tinh Hoa H Ni Hong Anh
30
DHTN2AND
Ch tiu/Nm
1
2
3
4
T l tiu th so vi
cng sut thc t
(%)
S lt/ngy
Gi trung bnh/lt
Doanh thu tiu th
sn phm/ngy
Doanh thu/nm
26
30
62
72
0,035
0,035
0,035
0,035
2,184
2,520
2,940
3,360
764,400
882,500
1029,700
1176,000
Ch tiu/Nm
1
T l tiu th so vi
cng sut thc t
S lt/ngy
35
40
84
96
n v tnh: Triu ng
45
48
52
55
108
115
125
132
n v tnh: Triu ng
3
4
Gi trung bnh
1lt
Doanh thu tiu th
sn phm/ngy
Doanh thu/nm
0,040
0,040
0,040
0,040
4,320
4,600
5,000
5,280
1512,000
1610,000
1750,000
1848,000
NH GI D N
Bng 4: Bng tnh li nhun rng ca d n
n v: triu VND
Nm
STT
1
2
3
4
Ch tiu
764,4
882,5
1029,7
1176,0
1
Doanh thu
862,3
2
Tng chi ph
873,1
873,1
873,1
Li nhun trc
- 97,9
9,4
156,6
302,9
3
thu
S thu thu nhp
0
2,4
39,2
75.7
4
doanh nghip(25%)
Li nhun sau
- 97,9
7,0
117,4
227,2
5
thu (li nhun
rng hng nm)
STT
Nm
Ch tiu
5
31
8
DHTN2AND
1
2
3
4
5
Doanh thu
Tng chi ph
Li nhun trc thu
S thu thu nhp doanh
nghip(25%)
Li nhun sau thu
(li nhun rng hng
nm)
1512,0
1610,0
1750,0
1848,0
853,9
853,9
853,9
853,9
658,1
756,1
896,1
994,1
164,5
189,0
224,0
248,5
493,6
567,1
672,1
745,6
32
DHTN2AND
6.1. Li ch kinh t
a, Ngun lao ng :
Nh hng cung cp vic lm cho mt lng nh lc lng lao ng trong x hi.
b, Thu ngn sch :
Nh hng i vo hot ng s ng gp mt phn vo ngn sch nh nc.
- Thu m nh hng ng mi nm trung bnh khong 150 triu ng.
- Thu thu nhp khong 117 triu VND/nm.
6.2. Li ch x hi
a, X hi :
- Trong tng lai nh hng Tinh Hoa H Ni s l im n l tng cho
nhng thc khch mun thng thc vn ho m thc H Ni.
- Nh hng lun hot ng theo phng chm Ti, Ngon, Sch. m bo ch
bin mn n theo ng tiu chun v sinh an ton thc phm, c chng nhn kim
dch ca b t v hot ng ca nh hng lun v li ch ca khch hng.
- Gp phn gn gi nhng truyn thng, nhng nt vn ho m thc c o v
m bn sc H Ni ang dn b mai mt theo xu th pht trin ca s nghip cng
nghip ho, hi nhp kinh t th gii ca t nc.
- Thu ht v qung b cho thc khch nc ngoi v vn ho m thc truyn
thng ca t H Ni ni ring v Vit Nam ni chung. Gp phn vo s pht trin
ca ngnh du lch H Ni.
Nh hng Tinh Hoa H Ni Hong Anh
33
DHTN2AND
b, Mi trng
- Nh hng c trang b h thng kh mi, kh c khi bi ti nh bp m
bo hn ch x kh thi c hai ra ngoi mi trng mc tiu chun an ton. Cc
thc n ti sng nh tht, c, rau c qu c sc bng kh Ozon kh c trc
khi ch bin.
- Nh hng c h thng cha rc thi, ng ng dn cht thi theo ng tiu
chun quy nh v sinh an ton thc phm v xy dng nh hng. Thng xuyn kim
tra cng nh x l h thng m bo khng lm nh hng n mi trng sng
ca khu vc ln cn.
34
DHTN2AND
Phn tch v lp d n u t
LI KT
***
35
DHTN2AND