Professional Documents
Culture Documents
Climaxes,EarthquakesandSocialMediaintheDock
TomisquotethemoviemogulSamuelGoldwynwehaveseen eventsinrecentweeksthathavestartedoutwithaclimaxand workedtheirwayuptoanearthquake. Theclimaxcameduringtherecentemergencysessionof ParliamentwhenPrimeMinisterDavidCameronsaidhebelieved thatthefreeflowofinformationwasamajorproblemwhenit comestodealingwithcivildisobedienceonthescalewitnessedin therecentLondonriots. SuchwashisconcernthattheGovernmentisactivelyconsideringthebanningoffreeuseofTwitter, FacebookandothersocialmediatoolssuchasBlackBerrysBBMduringsuchemergencysituations. LaterthisweekthereisanofficialmeetingwithTwitter,FacebookandBlackberrytodiscusslogistics ofjustsuchaproposal. Sosocialmediastandsinthedockaccused,andinmyopinion,thepowertobanrepresentsavery dangerousstepandaclearthreattoUKdemocracyinthedigitalage.Havingthepowertostop peoplefromusingsocialnetworkingsitesbecausesomeirresponsiblethugshappenedtousethose toolstoorganiselootingandcriminalactivityislikethinkingofneedingtobanLondonbusesbecause ofasinglebusaccident! AssomeonewhocontributedtotheJan25Egyptianrevolutionthrougheffectiveuseofsocialmedia channels,Ivewitnessedfirsthandhowineffectivesuchgovernmentshutdownscouldbeintackling theproblemathand;wenowhaveproofthatblockingrealtimemasscommunicationservicesatthe Governmentsdiscretionisdefinitelynotthebestwaytotackletheissue.Anditsaslipperyslope.In fact,suchpotentialrestrictionstofreedomofspeechthreatentocauselastingdamagetoBritish democracyandcouldevenaffectthefreedomofrightsofinternetuserselsewhereintheworldas othergovernmentsdecidetofollowsuit.
Thefactisthatsocialmediatoolsarejustanothercommunicationchannelexactlylikemobile phonesoremailandcanbeusedforbothgoodandevil. Forexample,duringtheriotsandusingthesametoolstoorganisecriminalactivity,thepublicwas alsoalertingothercitizensandtheauthoritiesthrough#hashtagsinrealtime,astowherelooting wasbreakingout,andevenbuiltaninteractiveGooglemapoftheaffectedareas. Thenextdaysocialmediawascentraltokickstartingaseriesofpositiveinitiatives,organising groupstocleanupthoseneighbourhoodsthatwereimpactedbytheriotsandarranging accommodationforthosedisplacedbythedisorder.And,perhapsmoreimportantly,thepublicwas quicktousethesamedigitalchannelstohelpthepolicedistributepicturesofthosewanted criminalstothemassesthroughFlickrforidentificationinordertoexpeditetheirprosecution. Ironicallywhilewestilldontseewidespreadadoptionofsocialmediabymanygovernment agencies,followingthisweeksearthquakeinNorthAmerica,theUSGovernmenturgedcitizensto usesocialmediatocontactrelativesduringthecrisis.ItseemsthattheUS,forone,hasgotthehint atleastthattheresnofasterwaytospreadthewordamongthemassesthansocialmediachannels. TherealcausesandsolutionstotheUKsproblemsaremuchmorecomplex,anditsrootcausesare clearlymoreculturalthantechnologyrelated. Pointingfingersatsocialmediaisscapegoatingatleastandsimplyludicrousatworst.Better utilisationofexistingCCTVandadvancedfacialrecognitiontechnologiescouldformpartofthe answertoaneededearlywarningnationalsecuritysystem. MoElnadi,HeadofDigital&SocialMediaStrategyTheReptileGroup