Chapter 1: Profile of Organization

Introduction:
After the success of people's movement, new constitution (Nepal's constitution 2047) has guaranteed the press freedom and right to information to the people. It was widely praised. Wide impact of this provision has been seen to the media sector. Political and other sectors have also been benefited by this freedom. This provision encouraged the media sector luring huge investment in media. Media became professional and it was accepted as the industry of the country. Political parties became free and Political activities sped up. Kantipur and The Kathmandu Post, the first broad sheet national dailies from private sector were published in 2049 Falgun 7th with ambitious investment of more than Rs.30 million (3 crore ). Kantipur Nepal is a private owned newspaper in Nepal. Kantipur Publications Pvt. Ltd. owns the Kantipur Nepali newspaper. This newspaper is one of the most admired daily broadsheets of Nepali dialect in the country. Kantipur is published in the Nepali language. This newspaper is published at the same time from four places in Nepal viz. Biratnagar, Kathmandu, Bharatpur and Nepalgunj. Kantipur have its weekly publication from Doha, Qatar but not simultaneously. The circulation of Kantipur Nepal is abo ut 250,000 copies per day. According to the figures it is the one of the most extensively circulated local newspapers of Nepal. Kantipur is widely considered to be pro World Bank and pro-Indian. In the year 1993, Kantipur was launched along with another newspaper The Kathmandu Post. There two broadsheets happened to be the first private daily broadsheets of the country of Nepal. The Kantipur was successful in attracting the attention of the readers very quickly and the approach of the newspaper made it v ery popular in short time. The Nepalese newspapers in common provide the information on a broad assortment of local issues and also cover topics on celebrities. Media survey found that Kantipur is most widely read (49.7%) newspaper in Nepal. Annapurna Post is second (8.7%). Source:
www.panossouthasia.org

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Slogan Publisher Established Founder C/MD Directors

: : : : : :

Your Right to Information Kantipur Publications Falgun 7th,2049 Shyam Goenka Kailash Sirohiya Swastika Sirohiya Rameshwor Thapa

Editors

: : : :

Sudhir Sharma (Kantipur) Akhileshwor Upadhya (The Kathmandu post) Subash Dhakhal (Saptahik&Nari) Prashant Aryal(Nepal Weekly)

Headquarters

Kantipur Complex, Subidhanagar Kathmandu, Nepal

Official website

www.ekantipur.com

Kantipur Products:
Kantipur Daily: Most widely circulated Nepali Daily Broadsheet with largest readership in Nepal. Daily Circulation Figure: 250,000 copies.

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The Kathmandu Post: The only all color English Daily. Daily Circulation Figure: 70,000 copies.

Nari: First monthly women magazine with highest readership and is popular for its' diversified section which includes, health, beauty, interiors, art, literature, lifestyle glamour and social elements. Monthly Circulation Figure: 45,000

Saptahik: Entertainment based family weekly tabloid. Weekly Circulation Figure: 120,000 copies

Nepal weekly: Country's fastest growing socio-political newsmagazine especially famous for acute political reporting and analysis. Weekly Circulation Figure: 37,000 copies

Ekantipur: Official website of Kantipur Publications

Mission:

Kantipur has deep-seated belief in democracy and freedom of press for the positive change in society. It is committed to provide true picture of news and analytical reviews to the Nepalese society. Being the market leader the organization has the added responsibility to affirm professionalism in disseminating true information.

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Organizational Chart:
C/MD
Kailash Sirohiya

Director Rameshwor Thapa

Director Swastika Sirohiya

Press Corporate Head

Dispatch

Papers

Account

Administration

IT

Marketing

Circulation

kantipur

Distribution
Saptahik

Sales

Nepal

consumer
Nari

customers

E-kantipur

The Kathmandu post

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OPERATION STRUCTURE:

News collection Articles collection Advertising collection

Desk(compilation)

Layout section

Press

Dispatch

Distribution

Agencies

Drop points

Customers / readers

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Chapter 2: Profile of the Department Trained in

Responsibility for getting the newspaper from the press to the reader falls to the distribution division. Agencies buy copies of the newspaper at a discount and deliver them, through stationery shops and individual hawkers. The circulation department draws the routes that carriers follow. This department is also responsible for rack sales, newspapers that go into coin-operated dispensers. The circulation department maintains

subscribers' billing records, stops and starts deliveries upon request, and uses service runners to deliver missing papers. Because of a newspaper's circulation, the number of people who receive the paper has a substantial impact on its advertising rates, so the circulation department is very important in publication house. It participate in the development and implement of single copy operation, sales plans and budget Manages single copy agreements, negotiate contract proposals and communicate with Agenci es. The department interact in a positive , enthusiastic and professional manner with readers, potentials readers, agencies, retail counters, the general public, vendors and other necessary business contacts with including other newspapers and related industries which are external factors where as it interact in a positive, enthusiastic and professional manner with systems, rack maintenance, production, packaging, transportation, single copy staffers, marketing , news, advertising, and other internal depart ments as required. Circulation department determine the needs of assigned distribution areas in order to grow sales/circulation, this can be achieved through market tours , communication with agencies and retail stores(stationery) and numerous other methods like securing news rack locations, retails locations, and other avenues to distribute and sell products. The department has knowledge of different geographic locations. It sells and distributes multiple products published by the publication house. It ca n oversee night operation as necessary .
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y Management of supply/sales figures based on internal budgets; y Working with distributors on the day-to-day running of the portfolio; y Drive circulation growth through sound trade marketing plans; y Liaising with the production department to ensure transition of magazines from printer to newsstand; y Updating various weekly and monthly internal reports y Implement sales strategies y Has bottom-line accountability for newspaper sales and distribution. y Plans and implements cost- effective marketing campaigns that grow circulation volume and increase market penetration. y Works with publisher or manager, providing timely circulation information. y Oversees day-to-day operations of circulation department. Involves preparing and impleme nting budgets that support circulation marketing while keeping expenses at or below budgeted levels.

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Chapter 3 : Layout of the Department and tools used

Facility Layout: Circulations
Enter

Customer Care Centre

Senior Executive Circulation

Coordination Centre DME Cycle boy Hookers

Senior Manager Circulation

Department Head
Cash Counter

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Tools :

Policy/programs y y y y y

Corporate marketing team Retail marketing Hawkers DME based marketing Schemes based promotion

Device/programs: y Circul module y Computers with networking y Paper based reporting

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Chapter 4: Operations
Circulation Process Flow chart
Agency Sales team

Paper Order

Entry of bills & Subscriber Database

Total Print Order to Press

Paper dispatch

Agency

Drop Points

Stationaries

Hawkers

Readers

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Chapter 5 SWOT Analysis:

Strength:
y y

Weakness:
y Conservative and autocratic decision making y Over experience/ monotonus tendency y y

Strong brand recognition Adequate resources- financial and infrastructure Customers top priority

y y

Lower competitor orientation Family like business Less coordinated departments

Multiple media tools

y y

Competent and huge human resource Strong national and international backup

y Unbalanced quantity in different publication y More advertorial than informative (60/40)

Opportunities:
y Penetrated market y Expand geographically y Can utilize goodwill in multiple business

Threats:
y Other rapidly

media

houses

rowing

y Dynamism required in product life cycle stage y Market is rapidly grabbed by other media especially in English paper y Strengths news/article lowered

y Expand

market in multiple segment like: business/economy, online edition, education

and quality of are comparatively

y May loose reader due to higher coverage of ads.

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Conclusion:
This report is based on the internship that is required in partial fulfillment of MBA and the internship was done in Kantipur Publications Pvt Ltd, Subidhanagar, Kathmandu. The report basically focuses on the activities of circulation (sales and distribution) department. The general objective of th is study is to get the better understanding of the working environment of Kantipur Publications Pvt Ltd, circulation department. It tries to assess the role of sales and distribution in the newspaper industry. The main reason for which the internee had selected Kantipur Publications is to know about the working condition and systems of the paper industry in Nepal s largest and most recognized media house. The prime objective is to obtain the professional experience by exposing to the organization culture and implementing the knowledge that has been learnt. In the course of the internship, the internee visited different areas and locations to promote the sales skim and to find out the distribution channels that reach to the final consumers (readers).

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Bibliography:
y Internet y Internal organization source

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Annexure A

Form 1: Personal Profile in Log Book

Personal Profile (Details of Student)

Name Registration Number Address Tel Fax Email

: Sudeep Khanal : 560934913 :Gongabu ,Kathmandu :014365232 :014470178 : sudeepkhanal @hotmail.com

Training Outline

I had done internship in circulation department of Kantipur Publications Pvt. Ltd. and able to gain precious knowledge about paper distribution and sales trend in paper industries. Note: Affix a recent passport-sized photograph:

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Annexure B Form 2: Record of Training Progress in Log Book Record of Training Progress
Date to Start Training: Department I: Circulation Department Starting date:7th Sept ,2010 Ending date:6 Nov ,2010 Details of any referrals and recovery Department II: Starting date: Ending date: Details of any referrals and recovery Department III: Starting date: Ending date: Details of any referrals and recovery Department IV: Starting date: Ending date: Details of any referrals and recovery
th

External Examiner Signature: Date:

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Annexure C Form 3: Log Book Format Log Book

Title and brief description Students signature confirming acceptance of Training Date of acceptance Details of any referral and recovery if appropriate Date of completion and submission Date: 2010-11-06 Signature of LC Faculty

: : : 2010-09-07 : :2010-11-06

Following Format must be followed in the Training Log Book on every page during the training: Date time Department Area work of in Details duties Performed 20102010 Circulation Sales &distribution Determining the needs of assigned distribution areas order increase sales /circulation in to Knowledge about publication ,sales ,distribution of Additional Supervisor remarks

Achievement s signature

department

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Annexure D

Form 5: Declaration by Student (in Training Report)

Pro-forma for Declaration by the Student

I, Sudeep Khanal , hereby declare that the Training Report submitted in partial fulfillment of the requirements for the MBA course of Sikkim Manipal University, India, is my original work and not submitted for the award of any other degree, diploma, fe llowship, or for any publications.

Place: Maitidevi ,Kathmandu

Name of Student: Sudeep Khanal

Date: 2011-02-04

Reg. No: 560934913

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Annexure E

Form 6: Certification by the Examiner (in Training Report)

Pro-forma for Certification by the Examiner

The Internship Report of Sudeep Khanal

,on Circulation Department

of Kantipur Publications Pvt. Ltd. , is approved and is acceptable in quality and form.

Internal Examiner

External Examiner

(Name and Designation)

(Name and Designation )

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Annexure F

Form 7: Certification by the Learning Centre Faculty/Head (in Training Report

Pro-forma for Certification by the Learning Centre Faculty/Head

This is to certify that the Training Report has been submitted in partial fulfillment of the requirements for the MBA of Sikkim Manipal University, by Sudeep Khanal with enrolment number 560934913 and

has performed the Internship under my supervision and guidance and that no part of this report has been submitted for the award of any other Degree, Diploma, or Fellowship and that the work has not been published in any Journal or Magazine.

Certified

(Signature & Name of the LC Faculty and Designation)

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Annexure 1
Form A: Internship: Performance Appraisal Form (OJT: PAF)
: Sudeep Khanal : 560934913 :Kantipur Publications Pvt.ltd : Circulation : from:7thSept,2010 to:6thNov2010

Name of Student Registration Number Name of the Organisation Name of Department Period (award 10 marks in each section) i) GROOMING Dress Up

Name of the Learning Center and Code : 01537

Immaculate Appearance, Clean uniform, Well groomed hair, clean nails & hands Smart appearance, Crisp uniform, acceptable hair, clean nails and hands Well presented, clean uniform, acceptable hair, clean nails and hand Untidy hair, creased ill kept uniform, hands not clean at all times Dirty/ disheveled, long unkempt hair, dirty hands and long hair ii) ATTENDANCE /PUNCTUALITY (_______days present out of_______days) On time, well prepared, ready to commence task, attendance 100% On time, Lacks some preparation but copes well, attendance between 99 -90% On time, some organized aspects just copes, attendance between 89-80% Occasionally late, disorganized approach, attendance between 79-69% Frequently late, not prepared, frequently absent without excuse iii) COMMUNICATION SKILLS Very confident, demonstrates outstanding confidence & ability both spoken/written Confident, delivers information Communicates adequately, but lacks depth and confidence Hesitant, lacks confidence in spoken/written communication Very inanimate, unable to express in spoken or written word. iv) ATTITUDE TO CUSTOMERS/COLLEAGUES Outstanding rapport with Customers/cilents and colleagues Polite, considerate and firm, well liked Gets on well with most colleagues, handles cilients/customer well Slow to mix, weak manners, is distant, is insensitive to customer needs Does not mix and relate well with customer and colleagues v) ATTITUDE TO SUPERVISION Very co-operative, acts on constructive criticism Readily accepts criticism and is noticeably willing to assist others Accepts criticism, but does not necessarily act on it Takes criticism very personally, broods on it Persistently disregards criticism and does own way vi) INTIATIVE & MOTIVATION

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Very effective in analyzing situations and resourceful in solving problems. Demonstrates ambition to achieve progressively Shows ready appreciation and willingness to tackle problems. Positively seeks to improve knowledge and performan ce Usually grasps points correctly. Shows interest in all work undertaken Slow on the uptake. Is interested only in areas of work preferred Rarely grasps points correctly. Lacks drive and commitment vii) RELIABILITY & COMPREHENSION Is totally trust worthy in any working situation. Understands in detail, why and how the job is done Can be depended upon to identify work requirements and willing t o complete them. Readily appreciates, how and why the job is done Gets on with the job in hand. Comprehends, but doesnt fully understand work in hand Cannot be relied upon to work without supervision Comprehends only after constant explanation Requires constant supervision. Lacks any comprehension. viii) RESPONSIBILITY Actively seeks responsibility at all times Very willing to accept responsibility Accepts responsibility as it comes Inclined to refer matters upwards rather than make own decision Avoids taking responsibility ix) QUALITY OF WORK Exceptionally good, accurate in work, very through-usually unaided Maintains a high standard of quality Generally good quality with some assistance Performance is uneven Inaccurate and slow at work x) QUANTITY OF WORK Outstanding in output of work Gets through a great deal Output satisfactory Does rather less than expected Output regularly insufficient TOTAL (out of 100)

Name of Appraiser: Signature of Student:

Sunil Vasistha

Signature Date Date

Designation of Appraiser: Senior Manager

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