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The main objective of this research is to create awareness on the factors that influences a consumer in buying a particular product. To know how a celebrity influences their buying behavior. To know consumers attitude towards the product that are endorsed by a celebrity. To know the reason why the consumer prefers a product that is endorsed by a celebrity. To know the awareness level regarding various brands. To know the factors that influences any firm to increase their sales volume or market share through the product endorsed by a celebrity.
customers well and examine all factors that influences a brand that is being endorsed by a celebrity.
Questionnaire
Section A: 1.Name: _________________ (optional) 2. Income: __________________ 3. Gender: Male 4. Age: 13-19
Female
20-30
30-40
40-50
50and Above
Business Student
Section B: 1.If you wish to buy a particular product then what will be the motivating factor for that? a) Fewer prices b) Various discounts and offers c) Latest trends c) Celebrity endorsing the product. 2. What is the purpose behind buying the following product : a) Motor vehicle? 1. Luxury 2. Self Esteem 3. Brand Name 4. Celebrity b) Clothing 1. Status 2. Cost 3. Brand Name 4. Celebrity c) Food Products
3. Do you think companies investing huge money, for using celebrities help them in increasing their total revenue? 1. Yes 2. No 3. Cant say 4. Does the celebrity helps in increasing the market share of the companys brand? 1. Usually true 2. Usually not 3. Cant say 5. Do you think, a presence of celebrity like Shahrukh Khan and Hrithik Roshan in an advertisement encourages you to buy the particular product? 1. Yes 2. No 3. Cant say 6. What do you think, do the celebrity themselves uses the product they themselves endorse? 1. Yes 2. No 3. Cant say
7. On a personal note what kind of celebrity does you like the most? 1. Cricketer 2. Politician 3. Film star 4. Famous personalities. 8. How do you rate the following celebrities as a brand endorser:a) Shahrukh Khan for Nokia. 1. Excellent 2. Average 3. Poor 4. Cant rate b). Sachin Tendulkar for Boost. 1. Excellent 2. Average 3. Poor 4. Cant rate c). Amir Khan for Titan Watches. 1. Excellent 2. Average 3. Poor 4. Cant rate
1. Price of the product. 2. Quality of the product. 3. Value for money. 4. Celebrity endorsement.
10. Do you think celebrity endorsement is an important thing in brand promotion? 1. Yes 2. No 3. Cant say 11. Do you think celebrity endorsement is really effective in reaching its goal? 1. Yes 2. No 3. Cant say 12. According to you, what can be the reason for the companies to choose celebrities for promoting their products? 1. No new ideas 2. Easy recognition of product 3. To increase sales and profit 4. To follow competition
consuming.
The sample size and area of the sampling is limited
and rigid, i.e. the survey is limited to certain areas of Bangalore (Karnataka).Thus the behavior of only a particular group is determined.
The data collected from the study may be ambiguous
in some cases.