Executive summary

Indias education and training sector offers private institutions an estimated US$40bn market, with a potential 16% five-year Cagr. With 142 million of the 361 million school-age children not attending classes, the systems shortcomings are well documented. However, the opportunities for organized private-sector involvement do not enjoy such recognition. Turning education into a profitable, high-growth business is a long-term investment theme. Corporate initiatives are beginning to address the needs of Indias youth by tapping into the propensity of the middle class to spend more on education. In this report I have studied the E-learning industry in India, its size and growth potential. Since e-learning is at a very nascent stage in India, I have done a Market analysis and consumer perception on e-learning by ruva customer services pvt ltd. I have done a SWOT analysis ruva customer services pvt ltd for and identified its major competitors.

CHAPTER-1 INTRODUCTION

1.1 INTRODUCTION (E-LEARNING)

Last few years, the impact of technology is influencing in all sectors from industries to elementary education. There has been a spectacular development in the use of E-learning in the past few years, and consequently, computer-mediated communication has attracted more attention. E-learning, which employs electronic media as part of delivery system and encompasses diverse learning strategies and technologies including computer based learning, web based learning, virtual classrooms, and digital collaborations. Its cost effectiveness, flexibility of learning anytime anywhere, uniform delivery to all users reducing chances of misinterpretations, promotion of team learning & discussion, and easy access to global community, has given it a competitive edge over the traditional method of learning. The distinctive features of E-learning are making it more popular around the globe. E learning is a catch-all term that covers a wide range of instructional material that can be delivered on a CD-ROM or DVD, over a local area network (LAN), or on the Internet. It includes Computer-Based Training (CBT), Web-Based Training (WBT), and Electronic Performance Support Systems (EPSS), distance or online learning and online tutorials. The major advantage to students is its easy access. There are some typical elements and a standard approach to developing or authoring eLearning material. E-learning or electronic learning in India is gaining prominence slowly, but indeed steadily. This is due to the fact that more than half the population of India today is below 25 years of age and the number of Internet users is growing continuously. The tremendous growth of the economy in the recent past has also helped in the growth of online education in India. E-learning in India is especially popular with the young professionals who have joined the work force quite early but still would like to continue their education that may help them move up their career ladder quickly and safely. They find online education in India very convenient, as the nature of the course work does not require them to attend regular classes. Moreover reputed institutes like Indian Institute of Management, Indian Institute of Technology, Indian Institute of Foreign Trade are today offering e-learning courses Thus e-learning in India makes it possible for the learners to pursue their education from reputed institutes without much hassle.

1.2 Purpose of the Study

The purpose of the study is to get an overview of the Indian elearning industry, its growth trends, future prospects and opportunities available. The project is an extensive study of the marketing mix of an e-learning product known as Guru mantra: A virtual classroom coaching by RUVA

Customer Services Pvt. Ltd Software Services as well as on the consumer perception towards elearning.

1.3 Research objective of Study:- There are two type of research objective
primary and another is secondary

one is

Primary Objective
The primary objective of the study is to analyze the corporate peoples Perception towards elearning and to assess the market potential. To know the benefits received by the e-learners through the e- learning To know the problem faced by the E-learners To suggest the various measures to improve the effects of e-learning.

Secondary Objectives

Study of online education market, both in India and globally Evaluate the consumers perception towards e-learning To study the marketing strategies of the leading competitors in the Indian e\online education market

1.4 Significance of the Study: - The major significance of e-learning is given below: This Study helps to identify the other major market players in the E-learning Industry. The Study also helps to know about the Management perceptions regarding the E-learning Solutions. This Study helps to know about the entire E-learning Industry in India. The Study limelight the important factors for selecting the E-learning solutions by the school. brings out the importance of E-learning solutions in school

1.5 Research Methodology

The research methodology is the framework or blueprint for conducting the research. It includes the following:

1.5.1 Research Design: The research design used by me for the research is Descriptive
research Descriptive research:-. The main reason for the same is that information needed for the research is clearly defined. As a researcher, I had prior knowledge about the problem situation. Therefore my research was preplanned and structured.

1.5.2 Sources of Data Collection:- we take two type of sources of data first one is primary
and second one is secondary data For the purpose of data collection both the Primary and Secondary Sources have been employed.

Primary Data Collection

Different tools have been used to collect the Primary data which are: Survey: our company was a conducted a survey to know the consumer perception towards elearning. A questionnaire has been designed to collect the primary data. Considering the purpose of this study, nature of the investigated population and time constraint, it was decided to use only close ended questions in the questionnaire. The questionnaire contains 11 questions and was structured for both teachers and students. Interviewing: Our company RUVA Customer Services Pvt. Ltd were conducted interviewed about the features of product Guru mantra, its pricing, delivery etc. Observation Method: With the help of observation method I find that maximum corporate people and rural people are interested in e-learning type course.

Secondary Data Collection

For secondary data collection Internet, research studies, newsgroups, magazines, journals, various reports, surveys, etc. have been studied. Qualitative- Case studies and research papers on e-learning

1.4.3 Sample Design:-I have design a sample with the help of population, simple size, and
sample method

1.4.3.1. Population
The sample population comprises of respondents from schools, colleges, rural and corporate who use some form of e-learning tools. All respondents were above 18 years age group. 1.4.3.2. Sample Size The sample size was 100 respondents.

1.4.3.3. Sampling Method:-The sampling method I was used that is given below:
Judgmental Sampling:- The main reason for using Judgmental sampling was that the sample chosen was representative of the population and was most likely to give accurate results since the elements were chosen on the judgment of researcher.

1.4.4 Duration of Research

Duration of the summer training research project was 6 weeks which is bifurcated in different phases as under: I (5th June11 to 14rd June11) Understood about the education industry, the company RUVA Customer Services Pvt. Ltd software services, its competitors and also performed SWOT analysis. II ( 14th June11 to 24th June11) Decided project objectives primary and secondary- on the basis of the area of interest and planned and designed the research methodology for the same. III (24 June11 to 3-th July11) Visited various colleges and institutes to conduct the survey and gather information. IV (3 July11 to 19 July11) Analyzed the information gathered.

1.4.5 Limitations:Although e-Learning has many benefits for students and organizations alike, it also has limitations.

 Computer literacy and access to equipment:- Any e-Learning system involves basic equipment and a minimum level of computer knowledge in order to perform the tasks required by the system. A student that does not possess these skills, or have access to these tools, cannot succeed in an e-Learning program. Some topics are not appropriate for e-Learning:- Certain subjects that require physical exertion and practice, such as sports and public speaking, are not good candidates for e-Learning. However, e-Learning can be a useful companion to traditional education for teaching background and technical information. Students themselves can be a limitation to e-Learning:- The flexibility and student-centered nature of e-Learning requires a high level of student responsibility. A successful e-Learning student must be well organized, self-motivated, and have good time management skills. What you get out of an e-Learning program is directly related to the amount of effort you put i

CHAPTER-2

REVIEW OF LITERATURE

Review of Literature

1) Navarro and Shoemaker (2000) contend that much distance education literature is based on "older" learning technologies, such as television. By contrast, they say, there are few studies that "rigorously compare distance learning in the newer, multimedia cyberformat learning with traditional learning " (Navarro and Shoemaker, 2000, p. 17). They attempted to rectify this with a study that looked at both performance and perception of traditional versus "cyber learners". The latter were provided with lectures on CD-ROM, together with online quizzes, an electronic bulletin board (asynchronous communication), a "discussion room" (synchronous chat), and e-mail access to the course tutor. The traditional group were provided with face-to-face lectures, discussions and a standard textbook. Performance of the two groups was rated by comparison of final examination scores, and attitudinal measures (described later). Results showed that the cyber learners performed significantly better, by gender, ethnicity or class level, than the traditional group. 2) Stepen Williams, (2001, 2002). Undergraduate psychology students were required to use web-CT for course notes, learning exercises and online discussions. In-depth interviews with both students and lecturers showed that the two groups differed markedly in their perception and evaluation of the system. Many of the advantages trumpeted by the former were dismissed by learners, who felt that online material gave them extra work, represented an abrogation of academics' teaching duties (i.e. by simply posting reading materials online without explaining it) and shifted printing costs from the institution to the student. The study concluded that more attention needs to be paid to user needs, from their own perspectives, user attitudes towards information provision, and to then tailoring material to take these factors into account. 3) Peterson, Marostica & Callahan (2003) pointed out that the letter "e" in e-learning may have several meanings: 1. Exploration: The tools provided by the Internet for learners to explore information. 2. Experience: The learning experiences provided by the Internet for learners in all areas that encourage learners to explore self learning.

3. Engagement: The innovative ways of learning provided by the Internet for learners that help the learners engage in cooperation and cultivate the awareness of community. 4. Ease of Use: The availability of easy, digitized learning environments and the handy tools provided by the Internet to learners. This environment transforms the content of the lecture into on-line courses that are then available for transmission. 5. Empowerment: The content, manner, and degree of the progress of learning provided by the Internet to learners, so they can fully grasp the content, manner, and degree of learning by themselves. 4) Cheah and Abidi (2005, p. 158) offer an IT technique for expressing tacit knowledge in the healthcare sector, in an attempt to overcome the tendency for organizations in this sector to be "information-rich but knowledge-poor". They report that traditional, face to face, methods of harvesting tacit knowledge, such as interviews, role play and talkback, have been ineffective in acquiring such knowledge from health professionals. Based on the proposition that tacit knowledge is best elicited by provoking action and application of that knowledge, their IT technique relies upon offering health care professionals a range of problems that require them to apply their knowledge and skills, much of which is experiential and tacit, in order to solve them. The problems, offered as scenarios, are presented as a series of electronic forms. The knowledge that is applied to these problems is then converted ("crystallized") into explicit knowledge. 6) Falconer (2005) offers a system for gathering and codifying tacit knowledge and subjectspecific intuition (together classified as "grey data") by asking structured groups to score the truth of a series of statements that relate to standards and operation of the workplace. The system requests a numeric score and also encourages the groups to record their views in writing. Each member of the group is given statements that are generated from a bank that has been created by the company itself. There are therefore two aspects to the process; one that requires consideration of what is important to the company, drawing on tacit and explicit knowledge, to create the statements to be scored; the second requiring an assessment of the statements. Both parts can be carried out and facilitated online using synchronous (e.g. instant messaging and chat) and asynchronous (e.g. e-mail, discussion boards) techniques. 7) Selamat and Choudrie (2007) propose that IT can contribute to the creation of environments that encourage expression of tacit knowledge, by providing methods for processing, delivering

and sharing knowledge that demonstrate the value of externalising tacit knowledge, thereby influencing the culture of the organization. Sandars (2004) discusses the potential of IT communication to facilitate the sharing of tacit knowledge, arguing that the efficiency of communication and the rapid access to large quantities of information offered by IT facilitates can be seen to enhance professional expertise and thereby encourage the sharing of tacit knowledge.

CHAPTER-3

INDUSTRY AND COMPANY PROFILE

3.1 Industry Profile

Indian E-learning industry

Till last decade, India was known as the rich country of poor peoples. But, this Indian image has now been changed due to emergence of Information Technology in India. Though, India is one of the giant in IT industry, this technology has not reached to the common people effectively. We have not changed our mind to use Information Technology as the learning media. Several organizations are trying to introduce Information Technology in learning. But, this process is not that much fast. Engineering education institutes, boards and councils has taken initiative to learn via process of E Learning. Due to the growing population of India, there is a vast scope for E Learning methodologies. They can be implemented effectively. New businesses are emerging within e-learning, tutoring and teacher training. E-learning has focused on augmenting classroom study with revision modules on the Internet (for K-12). Some portals suchasStudyplaces.com and Pragati Info soft are functioning as information exchanges for Indian education. 100percentile.com provides online examinations and analysis, while mathguru.com has solved questions on the CBSE Mathematics curriculum. The e-learning market in India is by our estimates worth about US$15m each for retail and corporate. We see e-learning as a suitable force multiplier in a package of educational products, while the segment as a whole will take some years to emerge in scale E-learnings growth is linked to broadband penetration. By end2007, India had about 3mn broadband subscribers, and was adding 0.25mn per quarter. We are assuming the e-learning for the retail segment grows to less than half this number, or about

US$150mn, by 2012. This corresponds to a 5% penetration in the Grade 6 and above, or about 500,000 students. This implies the largest companys revenue in e-learning, five years out, would be limited to US$30-50mn, depending on levels of consolidation. Clearly, e-learning is interesting, but very much a market of the future. It seems that India is moving from Gurukul to Macaulays education system to the world of E Learning.

E-learning Industry-Worldwide

The world market for e-learning is expected to exceed $52.6 billion by 2010, according to a new report by Global Industry Analysts. Rapid changes in training and the workforce means that information and communication technologies will increase their role dramatically in terms of teaching and learning, while pressures to stay competitive drive companies to increasingly focus on the latest technologies, including e-learning has emerged as the second most popular method for organizational teaching, in terms of hours spent, and is quickly Increasing in use among primary, secondary and higher education centers. The choice of learning systems is growing, but broader choice from a greater number of offerings and content, service, and technology providers have produced obstacles to interoperability, according to Global Industry Analysts. The United States is the largest e-learning market globally and revenues here are expected to surpass $17.5 billion in 2007, according to the report. Europe and Japan offer prospects for growth, but they lag behind because of smaller markets. Globalization could drive faster adoption in Asian market, which experts predict will register an average annual growth rate ranging between 25% and 30% through 2010. The overall e-learning market at the global and regional levels is expected to grow at rates ranging between 15% and 30%. The US retains its dominance in the corporate eLearning market with a share of over 60%. Europe is the second largest market with a share of less than 15%.

Size of Indian E-learning Industry and Growth Potential

The current Indian e-learning industry landscape looks something like this

Indian e-learning industry employs about 11,000 people and total revenue is $316 million

estimated at

Domestic e-learning industry is about 10% of the total industry size and stands at around $30 million Indian e-learning industry had been experiencing a healthy CAGR of approximately 30% over last 5 years. To estimate growth potential and growth rates the following questions are considered

 What is the current maturity level of Indian e-learning industry? What is the global e-learning market size, and whats Indias share in the same?

What are the growth opportunities in Indian market? How does e-learning industry numbers compare with more established Software & Related Services industry numbers?

To get answer to our first question, we looked at size of different e-learning organizations. Findings are summarized in the chart below

Graph:- 1 organization strength

Source:survey
We now have over 30 organizations with 100+ employees, and there is also a significant activity happening at entry level. We thus have the foundation laid, but as we will see from numbers below, there is lot of work that needs to be done we quickly need to move up the value chain, and we need to further strengthen the talent base to capitalize the potential. Lets also look at a comparison between e-learning and Software & Related Services industry segments that can help to estimate growth possibilities

Table:-1:1 comparison between e-learning and Software & Related Services

Since all the factors that have worked in favor of Software & Related Services industry (abundant talent, cost arbitrage, process maturity, adherence to standards, government support, and growing domestic market) are in place or are getting in place for e-learning industry as well. In next decade or so, Indian learning industry would carve out similar presence in global market as achieved by Software and Related Services sector. Based on above comparison table and analysis of industry trends, the following would happen over next 4-5 years 1. Organizations that have achieved certain scale would go in for more and more direct presence in geographies which are big e-learning consumers. These organizations can be expected to grow at CAGR of 30 40% or more. 2. On domestic front, India is increasingly getting close to the tipping point and it will experience aggressive growth for coming few years. 3. Now that Indian corporate sector has realized benefits of e-learning, it can be expected to grow at 80-100% on yearly basis for next 5 years.

3.2 Company Profile RUVA Customer Services Pvt. Ltd ( oureducation.in Key to Quality Education) About RUVA Customer Services Pvt. Ltd RUVA Customer Services Pvt. Ltd Software Services is a technology start up and it is establish on 2010 ,our mission is to develop online solutions in education and virtual meeting space, using

advance technology of global standards. With presence in India and RUVA Customer Services Pvt. Ltd owns and supports the complete customer cycle, from conceptualization to implementation.

Vision of the Company

To be the best-in-class portal to serve knowledge, infotainment and professional needs of GenX and to be a provider of technology solutions and services to address the training and development needs of existing education providers and corporate.

Business Model
RUVA Customer Services Pvt. Ltd products, like all e-services, will be available on subscription to users. For companies using RUVA Customer Services Pvt. Ltd platform for delivery of their own services to their clients, RUVA Customer Services Pvt. Ltd offers product R&D services, on a turnkey basis, revenue-share and/or IP share basis.

Products RUVA Customer Services Pvt. Ltd has a range of ready and under development products, including Gurumantra a virtual classroom coaching that provides any time anywhere postclass mentoring, as per user requirement. It facilitates a collaborative learning environment in a cost efficient manner and also provides a unique blend of mix & match of study groups and 1:1 student time with coaches and teachers. Question banks, practice papers and expert advice for parents and students are just some of the services available in this feature rich product.

Services
RUVA Customer Services Pvt. Ltd offers services in virtual training space for educational institutions and corporate. This includes content digitization, Automation of school management processes and delivery of education to remote locations. RUVA Customer Services Pvt. Ltd will create services and facilitate existing service providers in creating new revenue opportunities.

3.3 SWOT Analysis;-The strengths, weakness, Opportunities and Threats of ruva customer
service pvt ltd is given below

Strengths
RUVA Customer Services Pvt. Ltd is amongst the Indian companies to build solutions for the dissemination of coaching and tuition on the net. Its strength lies in our understanding of the ground realities and the gaps in this space. online tutoring is provided on a variety of subjects across all kinds of curriculums. High-end technology is used for delivering e-learning content to students with proper monitoring and feedback.

Weaknesses
The Company still has a very low presence in the e-learning market. Little emphasis has been given to marketing of product Guru mantra. Advertising and promotional activities are not substantial.

Opportunities
E-learning industry is still at a nascent stage thereby there is a lot of growth potential Rural markets can be tapped as secondary and higher education is quite insufficient in rural India. Research and development can be done to make the product Guru mantra competitive in its existing market.

Threats
Awareness about online tutoring is low in India. Parents still give preference to the traditional way of tutoring. Stiff competition from competitors like Educomp, NIIT, Tutor vista etc

CHAPTER-4
CONCEPTUAL DISCUSSION

 What is E-learning?

E-learning is the acquisition and use of knowledge distributed and facilitated primarily by electronic means. This form of learning currently depends on networks and computers, but will likely evolve into systems consisting of a variety of channels (e.g., wireless, satellite), and technologies (e.g., cellular phones, personal digital assistants) as they are developed and adopted. E-learning can take the form of courses as well as modules and smaller learning objects. Elearning may incorporate synchronous or asynchronous access and may be distributed geographically with varied limits of time. This definition is two aspects of e-learning:

E -learning as computer assisted learning, and

E-learning as pedagogy for student-centered and collaborative learning.

These aspects in fact summarize the development of e-learning in time. Early development in elearning focused on computer assisted learning, where part or all of the learning content is delivered digitally. More recently the pedagogical dimension of e-learning has become prominent.

4.2Evolution of E-Learning E-Learning models are the most preferable mode of education in all parts of the globe. The foot prints of E-learning models are traced, it shows that the influence of E-learning models was used for first correspondence programs in the U.S. at Pennsylvania State University in 1892. They started this service to provide the education access to rural areas. In later years, the correspondence model is changed into a better education program by using the technology. In

1920s and 1950s, they started to broadcast the course lessons through radio medium. Due to the advancement of computer and networking technologies are providing a diverse means to support learning in a more personalized, flexible, portable and on-demand manner. These radical and sweeping changes in learning needs and technology have catapulted a revolutionary transition in modern learning tools in the backdrop of the internet, commonly referred to as E-learning The evolutions of E-learning are categorized into four phases. They are 1. Instructor Led Training (Faculty) 2. Computer Based Training (Multimedia, E-book, CD) 3. Web Based Training (E-Learning) 4. Wireless Based Training (M-learning, Satellite learning) These enhanced training solutions provide greater cost savings, higher quality of learning experience and are the educational standards are being revolutionize and changing to adopt elearning as the basis for many educations levels.

4.3 Uses of E-learning E-Learning is used in everywhere and across all types of areas. Businesses private or public sectors, non-profit organizations, NGOs (Non-governmental organizations) and Educational institutions. E-learning is deployed with the objective of enhancing the students knowledge and cost saving. E-learning also helps to explore the subject with fruitful description and flowery demonstration. Businesses used e-learning for introduction or orientation learning of the

organizations and their products and services in addition to remedial training, to provide certifications, to promote products and services, to support organizational initiatives and to keep up to date with the latest softwares. Educational institutions used it for broadening the academic scope. E-learning can provide much more references and learning scopes than the ones provided in the usual text books. 4.4 Implementation Barriers in E-learning

There are Several barriers to the implementation of e-learning had previously been identified in the literature. The examples are: 1. Increased time commitment (workload) for academic staff. 2. Development time 3. Delivery time. 4. Lack of strategic planning and visions. 5. Lack of training in technological developments. 6. Lack of support for pedagogical aspects of development 2.5 Four dimensions in E-learning:

In the E-learning design process of any subject is very important. This design process done on the basis of four dimensions. They are 1. Student Interaction 2. Teacher Interaction 3 Resource Interaction 4. Student Computer Interaction Student Interaction:- Ability for the students to communicate and interact with one other is an important factor of E-learning design Teacher Interaction:- Mixed mode or blend of both contents and traditional way Of face to face teaching can be used as supplement. Resource Interaction:-Students may obtain curriculum content through Traditional means, but conduct learning activities and other quizzes through E-learning. Computer Interaction:- Most of the distance education is mainly designed under this dimension only, but in the school education this mode cant be used. Advantages of e-Learning to the Trainer or Organization:-

Some of the most outstanding advantages to the trainer or organization are: Reduced overall cost is the single most influential factor in adopting e-learning.

The

elimination of costs associated with instructor's salaries, meeting room rentals, and student travel, lodging, and meals are directly quantifiable. The reduction of time spent away from the job by employees may be the most positive offshoot. Learning times reduced, an average of 40 to 60 percent, as found by Brandon Hall (Webbased Training Cookbook,1997, p. 108). Increased retention and application to the job averages an increase of 25 percent over traditional methods, according to an independent study by J.D. Fletcher (Multimedia Review, Spring 1991, pp.33-42). Consistent delivery of content is possible with asynchronous, self-paced e-learning. Expert knowledge is communicated, but more importantly captured, with good e-learning and knowledge management systems. Proof of completion and certification, essential elements of training initiatives, can be automated. Disadvantages to the Trainer or Organization:-

E-learning is not, however, the be all and end all to every training need. It does have limitations, among them: Up-front investment required of an e-learning solution is larger due to development costs. Budgets and cash flows will need to be negotiated.

 Technology issues that play a factor include whether the existing technology infrastructure can accomplish the training goals, whether additional tech expenditures can be justified, and whether compatibility of all software and hardware can be achieved. inappropriate content for e-learning may exist according to some experts, though are limited in number. Even the acquisition of skills that involve complex physical/motor or emotional components (for example, juggling or mediation) can be augmented with e-learning. Cultural acceptance is an issue in organizations where student demographics and psychographics may predispose them against using computers at all, let alone for e-learning.

Advantages to the Learner: Self-pacing for slow or quick learners reduces stress and increases satisfaction. Interactivity engages users, pushing them rather than pulling them through training. Confidence that refresher or quick reference materials are available reduces burden of responsibility of mastery. Disadvantages to the Learner:-The ways in which e-learning may not excel over other training include: Technology issues of the learners are most commonly technophobia and unavailability of required technologies. Portability of training has become strength of e-learning with the proliferation of network linking points, notebook computers, PDAs, and mobile phones, but still does not rival that of printed workbooks or reference material. Reduced social and cultural interaction can be a drawback. The impersonality, suppression of communication mechanisms such as body language, and elimination of peerto- peer learning that are part of this potential disadvantage are lessening with advances in communications technologies.

CHAPTER-5

ANALYSIS & INTERPRETATION

CHAPTER-6

FINDINGS

The findings of this research study are given below: 1. Mostly respondents are well equipped with the knowledge about usage of computer and internet but very few are there who possess little of knowledge about the same.

2. Average Internet usage by a respondent is 2-3h a day. This indicates an individual spends a considerable amount of time on the Internet for various purposes (checking e-mails, social networking, blogging etc.). This is a good indicator for growth prospects of e-learning.

3. E learning platform is easily accessible if one knows how to go about working on it. Most of the respondents could easily work on it while very less no. of respondents found it difficult to access. This indicates that e-learning platform should be simple enough so that it can be used by all.

CHAPTER-7

RECOMMENDATIONS AND CONCLUSION

After this research y, I would give the following recommendations: Rural areas can be good market for online edcation since there are inadequate facilities of education. ruva customer service ltd can link up with Govt. bodies and NGOs to initiate this. Target market can be extended to students of graduation and post graduation Level. With increase in broadband penetration, Guru Mantra will be able to reach out to more people. The company should plan for its promotion strategies in this direction. A customized version of Guru Mantra can also be as online training module for corporate. Ruva customer service should also facilitate peer group learning so that students can collaborate and exchange their notes etc.

CONCLUSION

With the strong growth expected in the Indian economy going ahead, it is clear that human resources will be the key competitive advantage that the country has to sustain this robust growth. Thus, a strong foundation in the form of a robust education system will be the cornerstone to leading India's growth over the next many years. With the Government showing a clear willingness to engage the private sector in accomplishing the daunting task of educating India's 13.5cr students, there are thus significant opportunities to tap for an online tutoring service like GURUMANTRA, both in the Government schools and Private schools businesses. With burgeoning demand for skilled human resources also in sectors like Financial Services, there exist significant opportunities for growth in the Corporate Training business as well. We remain positive on the Indian Education Sector and believe it is a multi-year growth story that will play out over the next many years and thus, are enthused about the growth prospects of companies serving this space.

Bibliography
Cardno, C. (2002). Team learning: opportunities and challenges for school leaders. School Leadership and Management, 11 (3), 211 -223. Chen, N.H., & Tseng, C. H. (1997). The making of web title on www. Distance Education, 2, 1221. Chen, Y. S. (2002). The implementation of e-leaming in New York State University and Motorola Enterprise University. Adult Education, 67, 21-28. Chiou, H. C. (2005). Quantitative Research and Statistical Analysis in Social & Behavioral Sciences. Taipei: Wunan. Chou, C., & Yang T. A. (1998). An exploratory study on properties and related problems of Internet. Social Education Bimonthly, 90, 16-20 Driscoll, M. P. (1998). How to plot web-based training. Training and Development, 52 (11), 46. Shah,Harit; Agrawal,Sulabh : Indian e-learning, Angel Broking Limited, 9th sep,2009 Tutunea, M.; Rust, R.c; Toader,V. : Traditional Education vs. E-learning in the vision of Romanian business students, International Journal of Education and Information Technologies, Issue 1, Volume 3, 2009 http://www.gc-solutions.net/blog/?p=41, 15th July2010 12 Noon, Manish Gupta, Size of Indian e-learning industry and Growth Potential

QUESTIONNAIRE

1.Do you have your PC ? a)YES b)NO 2. Situation of Internet access? a) Yes b) No 3. Average time spent over the internet a) 0-4hrs b) 4-8 hrs c) 8-14hrs d) 14-18hrs e) More than 18 hrs 4Which thing you use for access the internet a) Wi-fi b) Broadband connection. c) Through mobile. d) Other 5. Do you think on line education is better then classroom education. a) YES b) NO c) CANT SAY 6. DO you aware about oureducation.in. a) YES b) NO

7. Students perception about teaching method: a) Combined b) Traditional learning c) Online learning

8. Applying e-learning for study course encourages you to continue learning on the Internet by yourself a) Strong agree b) Agree c) Neither agree or disagree. d) Disagree e) Strong disagree

9. Which thing you attract most for e learning a) Studies notes b) school/college information. c) Current news d) Online classes e) other.

10. Problems faced by respondents in using e learning? a) Dont have a prompt feedback b) Cant download the material

c) Too many steps involved d) Difficult to find the required information e) problem with connection.

11. Do you think e-learning is the way of saving time. a) Yes. b) No. c) Cant say.