Weeks 1 2 3 4 5 6 7

Topics to be covered
Marketing Definition The international marketing environment Differences between international and domestic marketing

Chapters and cases

Chapter 1 An introduction to International Marketing

Case: car security systems in Pakistan

Chapter 2 The international trading environment

Reasons countries trade The development of world institutions to foster international trade The European Union The Free Trade Area of the Americans (FTAA) Social and cultural factors What is culture

Case: Derwent Valley Foods Chapter 3 Social and cultural considerations in international marketing

Analyzing cultures and the implications for consumer behaviour Halls high and low culture Communication topologies

Case:
Amway expands into china

The role of marketing research and opportunity analysis The role of international marketing research Opportunity identification and analysis Market types
Globalization definition Globalization of sources Market entry strategies Direct exporting Foreign manufacturing strategies without direct investment Foreign manufacturing strategies with direct investment

Chapter 4

International marketing research and opportunity

Chapter 7 Globalisation Chapter 8 Market entry strategies

10 11

12

Submitted by: Shams Ur Rehman Approved by:

CITY UNIVERSITY of Science & Information Technology COURSE OUTLINE Code Credit Hours Instructor MGT-409-M 3 Shams Ur Rehman Title Semester International Marketing Strategy (International Business) SPRING 2011

Suggested book (s) Class Policy

International Marketing Strategy Analysis, Development and Implementation, 3rd Edition by Isobel Doole and Robin Lowe (2004) 1. The students must reach the classroom in time. Latecomers may join the class but are not entitled to be marked present. 2. Attendance shall be marked at the start of the class. Students failing to secure 75% attendance shall not be allowed to sit in the Final Examination. 3. The assignment submission deadline must be observed. In case of late submission, 10% marks may be deducted for each day. 4. Those who are absent on the announcement date of the assignment / test, must get the topic / chapter of the test / assignment confirmed through their peers. 5. Mobile phones must be switched-off in the classrooms. 6. Course-books and relevant course material is available in the Library for reference and photocopying. Mid -Term Exam / Internal Evaluation Mid-Term Exam 15 Marks Attendance / Conduct 05 Marks Assignments / Presentation 30 Marks Tests = 50 Marks Final Term Exam / = 50 Marks External Evaluation Final Term Exam Marks 50

Grading Policy