Dear Mr Schmitt, This email is concerning the final deadline for team selection for the Young Enterprise

and addressing your points of improvement. Particular concerns that we had about you were: Team numbers were too low or we had doubts over the teams commitment Lack of a range of skills within a team successful teams need excellent presenters, sellers (marketing/advertising) as well as designers some of you had only one or two of these skills Lack of a good idea ----------------------------------------------------------------------Provisional team roles and team numbers Having read your email voicing your concerns about team numbers and specialities, we have specially recruited members who we believe are hardworking, and will fill the gaps in skills that we did not have previously (this included CAD designers, Presenters and Marketers) General: (7) 1) Point of Contact: Yaroslav Shkanov 2) Accountants (3): Zain Mashhood, Raj Dua, Jonny Gould 3) Presenters/pitcher (4): Tom Besley, Charles Southey-Bassols, Minos Zombanakis, Michael Lever Business strategy: (10) 1) Fundraising (3): Kunal Wagle, Tim Edmonds, Tom Besley 2) Marketers, advertisers, researchers (7): Freddie Hull, Albert Planting-Gyllenbaga, Peter Wilson, Mark Botterill, George Stafford, Alex Lecocq, Patrick Isola Product design, manufacture and development: (10) 1) Product engineers and designers (5): Charles Southey-Bassols, Neal Pabari, Phil Sayer, Yaroslav Shkanov, Dom Birmingham 2) Electronic engineers (4): Zain Mashood, Patrick Isola, Minos Zombanakis, Alex Lecocq 3)CAD designer (1): Rajiv Dua Total Team Number: 20 people Each person is aware they have 1 role, apart from a few people who have 2 since there are several roles to be fully filfilled, and each person will work hard to ensure that each role is fulfilled to his maximum potential. Patrick Isola (2) Raj Dua (2) Jonny Gould (1) Tom Besley (1) Michael Lever (1) Charles S-B (2) Peter Wilson (1) Minos Zombanakis (2) Mark Botterill (1) George Stafford (1) Freddie Hull (1) Albert P-G (1) Kunal Wagle (1) Dom Birmingham (1) Neal Pabari (1) Phil Sayer (1) Yaro Shkanov (1) Tim Edmonds (1) Zain Mashhood (2) Alex L (2) ----------------------------------------------------------------

Description of roles: Accountants - These people will be responsible for the budget of our idea. This includes managing expenditure on materials, outsourcing of manufacturing, and other expenses. They will be responsible for ensuring the required profit of each product, and making sure we have a viable business plan, while taking into consideration possible negotiations with companies/media services. They will give projections on turnover and profit per annum, and forecasting how the business will grow. Presenters - These people will be responsible for delivering a confident pitch to experts and showing people what the product is about, and how it will be successful. These people will use figures and information from the accountants, fundraisers, marketers etc. in their pitch, to give a detailed outline on the product. Fundraising - These people will be responsible for ensuring we have money to carry out all operations, and organise events in order to raise the money. Marketers - These people will be responsible for creating a viable marketing solution for our product. eg. who the clients are, how many will be sold etc. which will be used by the accountants to work out projected profits. Advertisers - These people will ensure that the product will be bought by the market/clients, by using appropriate advertisement. Researchers - These people will be responsible for working out what needs to be fulfilled in order to create a good product, and will research current products on the market, in order to find a niche for our product. They will also find out what the clients needs are and also fullfil market research. Engineers - These people will be responsible for the prototyping, production of the idea, sourcing manufacturing facilities, and ensuring costs for production are kept low. These costs will be given to the accountants. CAD Designer - This person will be responsible for creating a 3D model of the product, and constantly redefining the product to ensure all needs are met. ----------------------------------------------------------------------Names for Product: 'CleverCase' Slogan: The case to suit all needs The Base Structure: An iPhone Case, with adapter on back for attachments Why such a product? Currently, there are many iPhone cases out there in the technology market, one which continues to expand as technology thrives to become smaller and even more powerful (just like the iPhone 4 which has been considered by the consumer market as a pocket-sized computer). As a result we believe that the consumer demand for accessories and gadgets for such technologically advanced products, such as the iPhone 4, will continue to remain high since technology keeps on evolving. Likewise to keep up with technological progression will be fairly easy in terms of our plans for mass production; moulds can be easily made, prototypes will be cheap to make and research and testing will also be fairly simple.

Our case is totally revolutionary in the sense that it combines majority of gadgets out there on the market, as well as some brand new ones which weve developed, into one little smart case with a twist and lock mechanism which will give the customer freedom to choose any attachment she/he wants from a wide range of products. The Future of the Case As it stands, our case is fairly genuine, there is no other product like it on the market and therefore we figure this will be a strong selling point as well as the significant utility the case brings to consumers. Additionally it will be simple to branch off into other possible markets since the concept can work with any phone to be honest, in fact it will be our aim to develop this case for other popular smartphones such as Blackberries and Android phones. Only a few adaptations in terms of measurements and scaling must be done but in general, it is a very much plausible and easy idea. Likewise the attachments for the case, although we got some ideas, in the development and researching stage we are positive that we will find more which could be beneficial for the case. The bike attachment could even work with Boriss bike movement where office users could use the bike to charge their phone, could be a potential route. Finally we believe the case has large potential, compared to other teams, this case is not another generic case which already exists on the market, it is a case which provides utility in a much more feasible manner; consumers in the end would only have to buy from one brand to get all their necessary gadgets for their phone, whilst having the reassurance that their phone will also be protected by the case. The Attachments: The current attachments we have though through are: 1) 2) 3) 4) 5) 6) 7) 8) Integrated wallet: Basically space for 2-3 cards + cash Bike mount and dynamo: Recharge your phone whilst on the bike Headphone wrapping case: To keep your headphones untangled and clean Extra lithium battery pack: For extra long lasting battery life runs out quite fast on the iPhone. Naturally concave amplifying speakers Car window mount Table docking station mount Waterproof shower docking station

9) [Potential] solar panel attachment: Charge by sun (Hard but plausible if done correctly basically would never need a power source) 10) [Potential] Hydro powered turbine/ wind-up charger Docking stations: Car window mountable docking station Table docking station Waterproof shower docking station (speakers, radio/itunes alarm and clock in waterproof case with waterproof headphones)

Fundraising: In order to begin payment of the costs of the product's materials and advertisement, we have decided on some potential fundraiser events which are orientated with the school life including: 1) 2) 3) 4) 5) 6) For the school's fireworks day --> Stalls selling items/food Calendar to sell to pupils (Based on SPS) A Personalised calendar making service (1.63 per copy a3, 82p per copy a4 assuming we buy 1000 of each) Colet Court Sports Day Summer Fair Interval Drinks/Snacks for drama/music productions

An example of an attachment, in this case a table docking station which is collapsible.

The mechanism is simple, 2 components are necessary, the male part (A) and the female part, once theyre lodged in together, a simple twist and turn is done to lock the components in place.

Yours Sincerely, Team Edge