Questionnaire(SELF):-

1) Do you really buy beauty products in your own?(single coding only) a) Yes

b) no

Terminat 1) If yes then, how e much beauty related products you buy per month?(single coding

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only) a) Less than 10 b) 10-15 c) 15-20 d) More than 20

1) Among that please tell me the division of different kind of product which you buy in a

typical month? Advertisements Skincare Jewellary Hair related product Fashionable accessories( clip,brangles) deodrants Percentage 25% 0% 25% 25% 25%
Add to - 100 %

2) Now I am reading some general statements about personal behavior. Read the

statements carefully & circle the right option against the each statement(Single coding only) SL no 1 2 3 4 5 6 7 8 9 10 Statements I often try out new brands available in market I am easily convinced by others opinion I like to live in the present & enjoy life I dont like depending on others I tend to consult others before buying new things I find the belief of my parents generation to be outdated I tend to splurge money without thinking I like to believe on advertisement rather than what people tell me I always keep myself updated with new fashion trends I believe that brands that advertise are well established and popular 11 12 13 brands I believe using popular brand add to persons status and prestige I experiment with brands and do not stick to one brands I am usually the first one to buy new products than most of my friends 1 1 1 2 2 2 3 3 3 4 4 4 5 5 5 Totally agree 1 1 1 1 1 1 1 1 1 1 agree 2 2 2 2 2 2 2 2 2 2 neutral disagr 3 3 3 3 3 3 3 3 3 3 ee 4 4 4 4 4 4 4 4 4 4 Totally disagree 5 5 5 5 5 5 5 5 5 5

3) Among all the beauty related advertisement you see, which brand you like most ?

(single coding only) a) Emami b) Olay c) Lakme

d) Ponds e) Nivia f) Others( please specify) johnson and jhonson

1) Rate the each statements according to the importance of it to you of 1-5 point scale

where 1 signify very important and 5 signify least important(single coding only) Statements Too much
1) It gives me confidence

Least important 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5

2) It is easily available anywhere 3) It is less costly 4) It represent me beautiful to others

5) since I am using it for

important 1 2 1 2 1 1 1 2 2 2

long times

1) In thinking about the quality of product you have received from company, how much

you rate for it?(single coding only) a) Extremely satisfactory b) Satisfactory c) Average d) Unsatisfactory e) Extremely Unsatisfactory

2) What are the differentiating features of our product when compared to other

competitors?(write reason)

avilabity

9) Do you think developing a brand image is a good investment?( single coding only)
a) Yes, if the quality of the product is good b) Yes, if the quality of the product is bad c) No, if the quality of the product is good d) No, if the quality of the product is bad

10) Why do u particularly buy products from the selected brand?(write reason) Avilability , quality, skin friendly

Questionnaire (fair & lovely)

1) Now I am reading some statements to the advertisements of fair & lovely. Rate

appropriately according to your own?(single coding only) Statements I like the concept used in the product I find the advertisement informs about product features I find advertisement shown helps me to take purchase decision. Strongly agree 1 1 1 agree 2 2 2 neutral 3 3 3 disagree 4 4 4 Strongly disagree 5 5 5

I like the endorser shown in the advertisement. I buy the product because it suits with my femininity This ad helps me to recall this brand whenever I will buy product related to this purpose

1 1 1

2 2 2

3 3 3

4 4 4

5 5 5

2) a) considering overall quality of the product, how much you want to give the overall rating for that ? (single coding only) Excellent 1 Verygood 2 good 3 fair 4 Poor 5

Statements I am surprised with the rapid remedy of the product buy the product not for its ingredients but being mesmerized after seeing ad The ingredients used in that product are highly good & does not produce any side effect Ability of product can provide any kind of solution to my problem which is feasible and believable. Brands deliver quality Aesthetic appearance of the product High utilization period Ability of the product industry & safety standard

Excellent Verygood Good 1 2 3 1 1 1 2 2 2 3 3 3

Fair 4 4 4 4

Poor 5 5 5 5

1 1 1 1

2 2 2 2

3 3 3 3

4 4 4 4

5 5 5 5

a) Now I am reading some quality related characteristics about the product rate for each

characteristic according to your own ? (single coding only)

Name:reena grace shaju

Age: 22 Address: pobede 81-51,zaporizhya Phone no:+380631799762