OpenText Mobility Solutions

Dan Lane VP New Media

Rev 2.0 01102010

Copyright Open Text Corporation. All rights reserved.

Introducing Wave
Wave technology App development for multiple mobile handset and tablets platforms Extends the infrastructure to support the production and delivery of mobile applications Provides an economic model to support multi-platform mobile application development Mobile technology innovation 34 patents and patents-pending worldwide Maturity Established 1999 Initial focus on real-time mobile financial information trading Headquartered in London, UK Global partnerships Live deployments since 2001 Major customers in Europe & US Major global partners

Turner Broadcasting US
Multiple brands, multiple applications, multiple devices TCM
iPhone, iPad, Android and Blackberry Channel Schedule, Photo Gallery, Blog, Video-On-Demand, Full access to TCM database of video reviews, trailers and clips iPad version coming soon 90 applications across iPhone, Android and Blackberry Individually branded for each team Updated functionality to include Playoffs & All-Star Weekend iPhone, Android and Blackberry Re-use of components and integration to deliver cost-effective application for the Development League and WNBA iPhone, Android and Blackberry Video On Demand application including 3D clips, rating, sharing iPhone, Android and Blackberry News, Races and interactive CNN iReport

NBA Game Time Team

NBA Development League & WNBA

truTV

CNN Election Center

TruTV
Challenge Recommend and deliver a futuristic application design that is easy and simple to navigate Deliver experience across iPhone, Android and Blackberry devices Execution Rapid prototyping tools enabled early delivery of innovative application experience for review by truTV and Apple UI specialists Features: Latest, Must Watch, Top 10 and related video clips 3D video content Access to TV Schedule DARTAdvertising Viral sharing functionality Result Simple, clean user navigation of video content and related clips Over 500,000 downloads (300,000 in the first month) 2.1 million video views in 1st month (35% more than on the web)

Selected Finance Applications

eSpeed UST trading prices and depth and OTR data Both EMT and CTB implemented with existing trading systems Primarily BlackBerry users initially, extending to iPhone and Android Platforms System has been live since 2005, with billions of US$ traded, without a single trade queried Cantor Fitzgerald Foreign Exchange prices updated in real-time Distributed to all major clients on BlackBerry devices in US, Asia, Europe Live since 2006 BGC Partners Bond price information service for iPhone, iPad,Android, BlackBerry Distributes prices, alerts and information in real time Call Broker links direct to broker desk, customised for different product sets and regions

Wave: Multi platform device support

Native apps for smartphone and tablet platforms iPhone, iPad, Android, BlackBerry, Symbian, Windows Mobile, J2ME Nearly 1,000 device types supported How it works Wave Studio design tool creates UI wireframes Wave Publisher supplies content and appropriate format media to populate wireframes Wave Explorer renders wireframes and content using phones native SDK

Wave: Product Architecture

Faithful native user experience

Design for the most capable device Design app for iPhone or iPad Wave provides components on less visually rich platforms (tab bars, pop-overs etc.) Wave Explorer based on native development tools and SDKs for each handset platform Renders the wireframes and content Use of all native APIs (maps, location, text messaging, phone calls) Hinted controls rendered as native UI features New native components added very quickly.

An iPad app built on Wave is identical to one built using only Apple dev tools.

High-speed App Development

Rapid prototyping with Studio Build the complete user experience in a matter of days Just add content Integration of content and services via web services Build a Web service using standard web technologies XML-based Interface to Wave APIs

Wave mobile apps built for many platforms in weeks rather than months.

Wave: Application Development Process

CREATE
Design & Prototype

DEVELOP
Integrate

DELIVER
Build & Submit

Wave: Adaptive Design for Many Form-factors

Pages constructed as resolution independent wireframes Tablet split-views, e.g. navigation + content, built from multiple page templates Intelligent content containers enable rotatable smart layouts Reuse of content components between Tablet & Smartphone versions reduces integration effort
Navigation View

Content View

Navigation View

Content View

Wave: Adaptive Design for Tablets

Tablet feature support includes: Split views (iOS4 & Android v3 Honeycomb) Pop-over windows & Modal form sheets (iOS4) Action Bars for notifications & navigation (Android v3) Enhanced 3D mapping capabilities (Android v3)

Framework for reusability

Reusable components encapsulate domain expertise and reduce risk Pre-built and pre-tested components accelerate new apps Explicit Studio support Create and manage component libraries Import; Manage dependencies; Rebrand Re-use web service components

Support for reuse is at the heart of Wave.

Enterprise Mobility
Wave is an enterprise-class infrastructure Reusable server-side integrations to existing systems for analytics, transactions, CRM, advertising Proven scalability Supports tens of thousands of concurrent users Security Encrypted communications Unique device authentication

Wave was designed for secure, business-critical enterprise applications.

Eliminate Content Silos

Content-rich organisations are challenged to create benefits To fully harness content via mobile applications, a strategic view is necessary Create mobile apps which provide content-centric entry points Create routes through to all other content Recommendations engines, Commerce boundaries Single universe view supported by common systems for billing, analytics, advertising via the Wave platform

Intellectual Property

Research

Markets

Healthcare & Science Legal Tax & Accounting

Deployment Options: On premise & Cloud

Client Distribution Manager

Client Distribution Manager

Mobile Gateway Publisher Applications

On-premise Deployment

Global User Data Store Global User Data Store

Commercial Models
Hosted Platform: Owned Buy number of CPU cores required for user scale Hosted by OpenText; may be taken in-house Dedicated single tenant system, integrated to organisations infrastructure Hosted Platform: Rental Rent number of CPU cores required for user scale Dedicated single tenant system Hosted Apps Pay per app deployed Fast start, low commitment

Compelling Economics
Wave development cost for all platforms comparable with single platform development Perpetual licence for Wave based on required capacity ROI improves with each app update Content-driven apps Change any aspect of design, on-the-fly
45 40 35 30 25 20 15 10 5 0 Wave Brute force

BlackBerry Android iPad iPhone Wave

Development Time

100% ROI with only 2 apps on 3 platforms.

Wave: An Enterprise Approach to Mobile Apps

Faster Rapid prototyping and development process Better Flexible content-driven apps Simple development and update process: just like your web-site Secure and scalable enterprise infrastructure Cheaper Solve multi-platform fragmentation issues

Wave provides an enterprise-class solution to mobile fragmentation.

Contact
Daniel Lane VP Media Solutions Augustine House 6a Austin Friars LONDON EC2N 2HA United Kingdom +44 20 7448 7800 +44 78 1568 5393 dlane@opentext.com

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