T&A Vietnam

♦ A successful strategic communications company, which focuses on developing

clients’ businesses by managing brands, issues and identities
♦ Independent partner of Ogilvy Public Relations Worldwide, founded since 1948
in the US and now having a network of 447 offices in 98 countries
♦ Our business philosophy ‘partners in communications’ has been highly
valued by those who value smart communications solutions that achieve their
goals.
♦ Some of our prestigious corporate clients include Boeing Commercial Aircraft,
BMW Asia, Visa, Standard Chartered Bank, Singapore Tourism Board, TNT
Express World Wide, Louis Vuitton, Cartier, Petronas, Cargill, Telenor and
others.

Our course on basic public relations strategies and management will help ensure that your
organization is truly communications oriented and appropriately prepared.

Key features of the course

♦ Provide basic understanding about communications along with various practices

and insights about PR industry in Vietnam
♦ A course customized for your business background and requirements
♦ Lectured by one of industry’s top management experts with more than 10 years
of experience
♦ Delivered in either English OR Vietnamese in your company or at well-known
place for media event, Press Club

Course structure in 3 days

Day 1:

• What’s brand? What’s branding? Develop Brand Essence and Brand

Architecture. The role of public relations in branding strategy and marketing mix
• What’s PR: The Power, The Value, The Awareness to Influence, The new
communications model.
• The PR Process: Research in PR, Public Opinion, Communications, Evaluation.

Day 2:

• The PR Tools: Media Relations in PR, Media Event and Press Conference
Management, Public Speaking and Speaker Management, Media Tools
 • The PR Campaign: What’s Business Objective, Communications Objectives,
Target Audiences, Key Message Development. Develop a Communications
Campaign (Step by Step Wizard)
• The other audience: How to conduct internal PR

Day 3:

• Crisis Management: How well are you prepared to handle a crisis?

• Crisis Preparedness, Management and Recovery
• Interesting Interactive practices and case studies.

Who Should Attend?

PR and Marketing Professionals in:

• Corporate Communications • Branding

• Employee Communications • Customer Services
• Financial/Investor Relations • CRM
• Human Resources • Media Relations
• Interactive PR • New media
• External Affairs • PR Firms
• NGO • Public Relations
• Marketing • Special Events

What our client says

“This course is excellent for our marketing people. The training materials and practices
are all great and I hear lots of staffs’ compliments about the lecturer, they all appreciate
the attribution of knowledge obtained toward their career”.

Truong Van Ha, Head of Training Department, Vietnam Airlines

This 3 day training workshop, designed for you and your team, features one of the
industry's top communication management experts.

Nguyen Thanh Son, Managing Director

Nguyen Thanh Son founded T&A Communications (Vietnam) in November 1996. At

T&A, Son's responsibilities include developing new client relationships, formulating
proposals, negotiating contracts, marketing management and budgeting. He also
emphasizes the evaluation, development and execution of PR strategies for a variety
of international clientele with a specific focus on corporate representation. He works
with leading brands, such as Boeing, BMW, Asia Society, the State of Oklahoma and,
most recently, Visa and LG.

Prior to founding T&A Communications, Son served as a Desk Officer for Vietnam's
Chamber of Commerce and Industry (VCCI), where he supervised Vietnam’s trade
promotion activities in ASEAN countries and in the US.

Son began his career as a desk editor for Vietnam News Agency (VNA) in the World
News Section.

A native of Hanoi, Vietnam, Son graduated from the Moscow Institute of International
Relations with a Masters Degree in International Journalism in 1994. Later, he
earned his masters degree in public relations from Oklahoma University in the United
States.

Son is a USIS Business Fellow (Class of 2002) and a Rockefeller Fellow (Class
2005). He is widely known as a literary critic and an expert in cross-culture
integration. His first book, My Literary Criticism was an instant success and a best-
seller. He contributes to a number of publications and serves as editor for two online
magazines. He also lectures communications and Asian culture at La Trobe
University in Australia, Yonsei Univeristy in Korea, Sophia Univeristy in Japan and
Hanoi National University, at home in Vietnam.
Course Fee and Payment method

1) Course fee:

Number of attendants Unit Fee

(maximum)
20 people package US$3000
35 people package US$5000
45 people Package US$5500

2) Payment methods

Kindly select ONE of the following payment methods:

Cash

Bank Transfer

Made payable to: Cong ty TNHH T&A Vietnam

By US Dollars
Beneficiary: Cong ty TNHH T&A Vietnam
Banker: VP Bank Hanoi
Bank address: North Star Building, 04 Da Tuong Street, Hanoi - Vietnam.
Account number: 06789.37.000A
Swift code: VPBKVNVX.

By VND
Beneficiary: Cong ty TNHH T&A Vietnam
Account No: 06789-00-000 A
With: Vietnam Commercial Joint Stock Bank for Private Enterprises (VP Bank) 4 Da
Tuong – Hanoi

For further information, please contact:

Lai Tien Manh
Director - Business Intelligence Unit
T&A Vietnam
8th floor – Tienphong Newspaper Building, 15 Ho Xuan Huong – Hanoi
Tel: +84 4 8223914 Fax: + 84 4 8223915
E-mail: tienmanh@ta.com.vn