SWOT Analysis The overall evaluation of a companys strengths, weaknesses, opportunities, and threats is called SWOT analysis.

Its a way of monitoring the external and internal marketing environment.

Sources: Steve Hamm, Innovation: The View From the Top, BusinessWeek, April 3, 2006, pp. 5253; Jena McGregor, The Worlds Most Innovative Companies, BusinessWeek, April 24, 2006, pp. 6374; Rich Karlgard, Digital Rules, Forbes, March 13, 2006, p. 31; Jennifer Rooney and Jim Collins, Being Great Is Not Just a Matter of Big Ideas, Point, June 2006, p. 20; Moon Ihlwan, Camp Samsung, BusinessWeek, July 3, 2006, pp. 4647; Mohanbir Sawhney, Robert C. Wolcott, and Inigo Arroniz, The 12 Different Ways for Companies to Innovate, MIT Sloan Management Review, Spring 2006, pp. 7585; Pete Engardio, Business Prophet: How C.K. Prahalad Is Changing the Way CEOs Think, BusinessWeek, January 23, 2006, pp. 6873. Low labor costs allow Indias Narayana Hrudayalaya hospital to innovate through its pricing strategies. ISBN: 0-558-02150-6 Marketing Management, Thirteenth Edition, by Philip Kotler and Kevin Lane Keller. Published by Prentice Hall. Copyright 2009 by Pearson Education, Inc.

Initial target market of early users of Iphone in the US where targeted to the following segments, Professionals; Students; Corporate Users; Entrepreneurs; and Medical Users. Target market for the Philippines due to income disparity, must eliminate students, entrepreneurs, and corporate users. Worldsalaries.org has published a 2005 all sector average monthly income in the Philippines at P10,719 or $233. Students in the Philippines are more likely to rely on their parents for financial support and Entrepreneurs and Corporation are not likely to buy expensive items and increase their expenditures. In the Philippines, professionals are of different mix compared to Corporate users or Entrepreneurs. Professionals in the Philippines, will tend to acquire expensive fashionable items such as the Iphone as a mean to show their status. These market includes the movie industry, white collar workers,

http://www.worldsalaries.org/philippines.shtml#cost-of-living http://www.pia.gov.ph/philinfo/phfilm.htm

http://ehis.ebscohost.com/eds/detail?sid=99294243-f059-421a-9aa683afc5efecb0%40sessionmgr113&vid=1&hid=116&bdata=JnNpdGU9ZWRzLWxpdmU %3d#db=bwh&AN=bizwire.c30647521 Revised Date: 07/2011 Accessibility Information and Tips Back 1 article(s) will be saved. To continue, in Internet Explorer, select FILE then SAVE AS from your browser's toolbar above. Be sure to save as a plain text file (.txt) or a 'Web Page, HTML only' file (.html). In Netscape, select FILE then SAVE AS from your browser's toolbar above.

EBSCO Publishing Citation Format: APA (American Psychological Assoc.): NOTE: Review the instructions at http://support.ebsco.com/help/? int=eds&lang=&feature_id=APA and make any necessary corrections before using. Pay special attention to personal names, capitalization, and dates. Always consult your library resources for the exact formatting and punctuation guidelines. References Research and, M. (0012, February). Research and Markets: Philippines - Telecoms, Mobile, Broadband and Forecasts 2010. Business Wire (English). Retrieved from EBSCOhost.. <!--Additional Information: Persistent link to this record (Permalink): https://search.ebscohost.com/login.aspx? direct=true&db=bwh&AN=bizwire.c30647521&site=eds-live End of citation--> Research and Markets: Philippines - Telecoms, Mobile, Broadband and Forecasts 2010 Research and Markets (http://www.researchandmarkets.com/research/9fe0fd/philippines_tele) has announced the addition of the "Philippines - Telecoms, Mobile, Broadband and Forecasts" report to their offering. This report provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in the Philippines. Subjects covered include: Key Statistics; Market and Industry Overviews; Regulatory Environment; Major Players (fixed and mobile); Infrastructure development; Mobile Voice and Data Market; Internet, including VoIP and IPTV; Broadband Services, including Wireless; Telecom Market Forecasts.

As mobile growth slows in Philippines, a big surge in broadband Internet is taking place: After years of solid growth, the mobile segment of the telecom market in the Philippines slowed dramatically in 2009, reflecting a general downturn in the economy. Whilst growth in mobile subscribers slowed, so also had mobile revenues with just a 1% rise on the previous year, this compared to revenue growth of almost 6% in 2008. Into 2010 the Philippines mobile market had 75 million mobile subscribers (81% penetration) and looked likely to continue modest growth (10%-15%) through to the end of the year. The country's GDP growth had eased to under 5% in 2008, down from the 31-year high of 7.3% in 2007 as the recession in the US, its main trading partner, started to hit exports and as rising inflation curtailed consumer spending. Growth in the Philippines slipped even further in 2009 coming in at just 0.1%. At the same time, the country's telecom industry also shifted to a pattern of more modest growth, with the core mobile services business looking more like it was approaching maturity. By 2010, however, there was increasing optimism that the economy's down time was passing, with the IMF forecasting growth in GDP of around 4% for the year. The major operators had been forced to cope with the pressures of slowing growth in traditional areas of the market and rising investment needs for new growth areas such as consumer broadband. Mobile expansion had certainly slowed by 2010, but the operators were continuing to talk positively about the markets potential. With modest growth the clear pattern into 2010, the mobile market remained central to the development of the Philippines telecom sector, just as it has done over the last decade or so. Although the sector was facing challenges there was clearly some energy remaining in it as the two leading operators continued to roll out their Third Generation mobile offerings. Market highlights: Growth in mobile subscribers slowed dramatically in the Philippines in 2009 but despite the poor national economy still managed to grow 9% in the year; Reinforcing the depressed state of the industry in 2009, mobile revenues grew just 1%, this compared to revenue growth of almost 6% in the previous year; There was evidence of a modest recovery in the mobile market in 2010 with overall subscriber growth set to reach 10%-15% by year end taking penetration close to 100%; Filipinos had sent an estimated 1.8 billion SMS messages every day in 2009; However, the volume of text messages looked likely to peak at this 2009 level, as social networking websites started undermining some of the traffic patterns; Broadband Internet access in the Philippines was finally growing in a significant fashion, with the country having experienced a four year growth surge in that market segment; There were an estimated 2.5 million broadband subscribers by end-2009, but this still only represented 3% of the population; While PLDT continued to be the country's leading broadband operator, the leading WiMAX operator was Globe Telecom. Just 12 months after launch it had a subscriber base of over 700,000 coming into 2010; Growth in the fixed-line market remained sluggish; fixed teledensity stood at less than 5% with the numbers only likely to edge up slightly in the short term; The Philippine telecom sector continued to be an important element in the local economy, contributing over 10% to the country's GDP.

Data in this report is the latest available at the time of preparation and may not be for the current year. Key Topics Covered: 1. Key Statistics 2. Telecommunications Market 3. Regulatory Environment 4. Major Fixed Network Operators 5. Telecommunications Infrastructure 6. Broadband Market 7. Digital Media/Digital Economy 8. Mobile Communications 9. Forecasts 10. Glossary of Abbreviations For more information visit http://www.researchandmarkets.com/research/9fe0fd/philippines_tele Source: Business Wire (English), 12/02/2010 Item: bizwire.c30647521