Lch s hnh thnh pht trin BBQ Chuyn bn l v BBQ: BBQ l t vit tt ch vic nng tht trc tip

trn than. Tn vit tt ngn gn l th, nhng BBQ li c c mt qu trnh lch s v cng th v. C kin cho rng tic nng BBQ bt ngun t nhng ngi n ng sng trong hang ng, c kin li phn i bi rng khng phi l BBQ bi mn tht nng ca nhng ngi ny khng h c nc st, h ch n gin l nng tht trn ngn la.

T nhng nm 1800, BBQ bt u xut hin phng Ty vi nhiu loi BBQ khc nhau. Ban u, h tm ra rng vic nng phn c ln, hay c b s mang li mi v rt ngon, tuy nhin li rt lu chn. Dn dn, h s dng c phn sn heo, sn b, thm ch l tht nai, d cho BBQ. C rt nhiu tranh ci v vic BBQ bt ngun t u? Nhiu ngi cho rng: mn ny c n t nc M bi ti y, BBQ thc s ph bin v c yu thch. Texas, ph bin vi mn BBQ tht b, cn California, li ph bin vi BBQ tht g v hi sn. Nhng nu bn ni rng, BBQ khng c ngun gc t M, khng sao, nhng chc hn bn cng ng rng: y l ni c nhng mn BBQ hp dn nht ng khng ?

Vi nhiu ngi nhp c, h cho rng, BBQ bt ngun t mt t ting Php barbe-a-que t mm n ui - m ch vic tht nng c xin vo mt que. T , h cho rng, BBQ khng ngu nhin bt ngun t M m tng ny li l t nhng ngi Php. Cn nu l pha Nam v pha Ty M, h nh ngha BBQ nh mt ba tic ngoi tri, h chun b nhng l nng ln, tht c tm vi nguyn liu nh t, ti, c chua, nc chanh v nhiu gia v khc. Sau , pht nc st ln lp tht v t ln trn ngn la than hng rc. L than phi c chun b t trc cho nng, khi than hng v bt khi th mi l lc cho tht ln v. B mt thnh cng ca mn tht nng ngoi tri ny chnh l nc st. Thng thc mt ming tht nng vi lp v chy gin, lp tht bn trong mm quyn vi nc st ngm vo da tht, tht tuyt phi khng?

C nhng ti liu vit rng, Barbecue ln u tin c pht hin bi Christopher Columbus vo nm 1492 khi ng t chn ti Cng ha Dominica. ng thy rng nhng ngi M bn a t nhng mng tht ln nng trn nhng l la. Ban u, hot ng ny c gi l barabicu h la thing, thc cht t ny c dng m t li qu trnh nng tht. Mt s ni li gi qu trnh ny l barbacoa, iu ny mt phn cng bi yu t a phng. Dn dn, BBQ ph bin khp mi ni, ngay c George Washington cng l mt ngi v cng yu thch cc ba tic BBQ. ng s dng tht nng n mng nhng chin thng qun s ca mnh.

Vic cho rng tht nng BBQ bt ngun t nhng ch trang tri Texas vi mnh sn vn rng ri, h c th tha thch t chc nhng ba tic BBQ ngoi tri; hay theo mt cch khc bt ngun t Php, dng nh u khng c hp l cho lm. Mn n trn 500 tui

ny thc cht bt ngun t Chu u, nhng n li v cng ph bin trn cc hn o Caribbean, Mexico v pha bc ca Nam M. n khong nhng nm 1800, BBQ mi xut hin ti Texas. Tuy nhin, mi vng min, h li c cch ch bin, chn la nguyn liu khc nhau, to nn nhng mn BBQ ring ca mi vng. Pha Bc Mexico, h chn la tht d, cn min Trung t nc ny li thch th hn vi v tht cu, nhng ngi dn trn o Caribbean li a thch nhng mn hi sn, c bit l c. V ngi Chu u th s dng tht b v tht ln cho BBQ.

Cho ti ngy nay th BBQ vn l mt mn n v cng c yu thch v ph bin khp th gii. Khng ch c a chung ti phng Ty, mn n ny cng thm nhp vo cc quc gia Chu , vi nhng bin th ph hp. Nhng ngy cui tun, c gia nh quy qun quanh l nng ngoi tri, thng thc BBQ v tn hng khng kh se lnh ca lc giao ma, tht khng c g tuyt vi hn . BBQ Chicken l mt trong 8 thng hiu ni ting ca Genesis Global Franchise Group. Bt u t thng 9 nm 1995, BBQ Chicken pht trin vt bc tr thnh thng hiu s 1 v Franchise ti Hn Quc v l cng ty Franchise u tin c chn vo danh sch 100 thng hiu hng u Hn Quc. Vi k hoch pht trin mnh m y tham vng, BBQ Chicken c mt ti 37 quc gia vi hn 3,500 nh hng khp ton cu. I/BBQ th gii BBQ Chicken l mt trong 8 thng hiu ni ting ca Genesis Global Franchise Group. Bt u t thng 9 nm 1995, BBQ Chicken pht trin vt b tr thnh thng hiu s 1 v Franchise ti Hn Quc v l cng ty Franchise u tin c chn vo danh sch 100 thng hiu hng u Hn Quc. Vi k hoch pht trin mnh m y tham vng, BBQ Chicken c mt ti 37 quc gia vi hn 3,500 nh hng khp ton cu. II/ BBQ Vit Nam : a) Lch s hnh thnh :

BBQ Vit Nam l cng ty qun l cc hot ng kinh doanh ca BBQ Chicken ti khu vc ng Dng (Vit Nam, Lo, Campuchia). T nm 2007, thng hiu BBQ Chicken chnh thc tham gia th trng Vit Nam v nhanh chng tr thnh thng hiu quen thuc vi khch hng Vit Nam.. Nhng mn n c ch bin t G mang m phong cch Hn Quc ca h thng nh hng BBQ nhanh chng chim lnh c cm tnh ca khch hng, c bit l gii tr . Vi phng chm mang li "V ngon nht ton cu", Cng ty TNHH BBQ Vit Nam tin tng rng vic tr thnh thng hiu hng u trong lng ngi dn Vit Nam ang dn c chng minh v khng nh. Nh hng BBQ Chicken s 35 Trng Tin, Hon Kim, H Ni l nh hng u tin ti Vit Nam, thuc tp on kinh doanh h thng nh hng fastfood BBQ Chicken ca Hn Quc b) Qu trnh pht trin v c im : Gia nhp th trng Fastfood Vit Nam u nm 2007, ch trong mt thi gian ngn, h thng BBQ Chicken thc s khuy o phng m thc ca teen nh mnh. im c sc ca BBQ Chicken l s kt hp hi ha v mu sc trong khng gian ni tht. T bn n n gh ngi, t dng n vt trang tr u c gam mu , xanh l cy, hoc trng

BBQ Chicken c mt menu v cng hp dn v p mt, tin li bn la chn cc mn cho ba n ca mnh.

Sau nh hng BBQ u tin ti s 35 Trng Tin . Tip theo , vo thng 8 v thng 10, BBQ Vit Nam m thm hai nh hng ti 91 Trn Duy Hng v s 9 ng Thanh Nin. Ngay nhng ngy u nm 2008, BBQ Vit Nam tng bng khai trng nh hng th t ti 317 Cu Giy. BBQ Vit Nam quyt tm tr thnh thng hiu hp dn nht Vit Nam vi v hin nay BBQ c h thng 25 nh hng ti H Ni v 10 nh hng ti Thnh ph H Ch Minh n vi BBQ Vit Nam, cm nhn u tin ca thc khch l phong cch tr trung, hin i v nt vn ha c sc ca x s Kim Chi. Cc thit k ca BBQ c thng nht trn h thng nh hng ton th gii nhn mnh vo yu t tr trung kt hp vi phong cch sang trng c in .

Phn tch ma trn SWOT 1. im mnh: SLOGAN: Its

not barbecue, its Best of the Best Quality !

Khi c tn BBQ khch hng c th s lin tng ngay ti cc mn nng vi v st barbecue c trng tuy nhin thng hiu BBQ Chicken li l t vit tt ca Best of the Best Quality vi li khng nh thng hiu v ngon nht ton cu v lun quan tm ti sc khe ngi tiu dng. Trc y BBQ l vit tt ca Best Believable Quality, v hin nay l Best of the Best Quality, ngha l h rt t tin khng nh cht lng mn n ca mnh. chnh l slogan ca BBQ. Khi thng thc mn n ca BBQ Chicken s khng th qun hng v thm gin c trng, ha quyn ca hn 30 loi gia v khc nhau kt hp vi v ngt, mm ca g ti nguyn cht, c ch bin theo ng phong cch m thc x s Kim Chi. Menu a dng m cht Hn to nn hng v mi li cun nhng khch m thc ham ca l v snh n (mnh chn nh menu trn) Vi i th cnh tranh l KFC th BBQ cao tay hn khi khng nh thng hiu ca mnh qua slogan ht sc t tin. _ KFC vi lch s 50 nm hot ng v 4 ln thay i logo nhng li cha mt ln dm khng nh hng v ca mn n th BBQ sinh sau mun li to nn bc t ph . Thng hiu v ngon nht ton cu c khng nh ch qua 1 chi tit ht sc nh l khch hng n BBQ,sau khi t mn n xong th nh bp mi lm, khc hn vi cung cch phc v ca KFC hay Lotteria (cc mn n c lm t trc nn khi thng thc s khng cn v g nng st c trng na) T LI CH CA KHCH HNG LN TRN U: BBQ cam kt v m bo rng tt c cc hot ng u da trn s tn trng khch hng. Vi tiu ch phc v l sc khe v s hi lng ca khch hng yu t trng tm, cc nh lnh o BBQ Vit Nam cam kt ch s dng nguyn liu g ti, sch 100%, du thc vt nguyn cht, rau sch v cc nguyn liu khc t cc nh cung cp uy tn nht. B quyt ch bin c o cng l mt yu t quan trng mang li thnh cng cho BBQ Chicken Vit Nam v trn th gii. KHUYN MI: n vi BBQ Chicken: c hi thng thc phim 4D min ph
Bt u ma h BBQ c rt nhiu chng trnh khuyn mi hp dn vi thng ip Thm tit kim, thm nim vui cng BBQ. c bit, chng trnh pht hnh th thnh vin vi nhiu u i cc shock nh discount 5% cho mi thnh vin BBQ, tch im nhn Voucher 100k v i th Privilege discount ln ti 10 15%. Ngoi ra, vo ngy 10 hng thng, mi khch hng c th BBQ u c tham gia chng trnh khuyn mi ring c tn l BBQ Member Day vi nhng gii thng hp dn. H THNG PHN PHI DN TRI KHP HA NI V H CH MINH va ch cc ca hng BBQ Chicken H Ni + BBQ s 1 : 35 Trng Tin, Hon Kim, HN (04) 3 9366 534 + BBQ s 2 : 91 Trn Duy Hng, Cu Giy, HN (04) 3 556 9904

+ BBQ s 3 : s 9 Thanh Nin, Ba nh, HN (04) 3 715 2502 + BBQ s 4 : 317-319 Cu Giy, HN - (04) 3 767 5600 + BBQ s 5 : No3 Khu thng mi Shophouse CT17, KT Ciputra, Nam Thng Long, HN (04) 3 7588 935 + BBQ s 6 : 107 K1 Ging V, ng a, HN (04) 3 5122 881 + BBQ s 7 : 157 Ph Hu, Hai B Trng, HN - (04) 3 976 5571 + BBQ s 8 : 333 Kim M, Ngc Khnh, HN (04) 3 7711 572 + BBQ s 9 : 18 L Trc (84 Nguyn Thi Hc), Ba nh, HN (04) 3 734 7356 + BBQ s 10 : tng 1 TT Xc tin Thng mi H ng s 8 ng Quang Trung, HN (04) 23 220 336a ch cc ca hng BBQ Chicken H Ni + BBQ s 1 : 35 Trng Tin, Hon Kim, HN (04) 3 9366 534 + BBQ s 2 : 91 Trn Duy Hng, Cu Giy, HN (04) 3 556 9904 + BBQ s 3 : s 9 Thanh Nin, Ba nh, HN (04) 3 715 2502 + BBQ s 4 : 317-319 Cu Giy, HN - (04) 3 767 5600 + BBQ s 5 : No3 Khu thng mi Shophouse CT17, KT Ciputra, Nam Thng Long, HN (04) 3 7588 935 + BBQ s 6 : 107 K1 Ging V, ng a, HN (04) 3 5122 881 + BBQ s 7 : 157 Ph Hu, Hai B Trng, HN - (04) 3 976 5571 + BBQ s 8 : 333 Kim M, Ngc Khnh, HN (04) 3 7711 572 + BBQ s 9 : 18 L Trc (84 Nguyn Thi Hc), Ba nh, HN (04) 3 734 7356 + BBQ s 10 : tng 1 TT Xc tin Thng mi H ng s 8 ng Quang Trung, HN aa(04) 23 220 336

Ni t ca hng l nhng a im nhiu ngi qua li, trung tm thnh ph, nhng ni ng c nhn nhp. D dng tip cp vi khch hng

DCH V V CCH BI TR

BBQ tp trung 100% vo nhm khch hng l sinh vin, hc sinh. Vic xc nh r nhm khch hng mc tiu gip BBQ c nhng bc i sng to hn so vi cc i th cnh tranh trong ngnh. u tin l phi k ti cch trang tr ni tht trong ca hng: bc chn vo nh hng BBQ, bn s cm nhn c 100% khng gian ch dnh ring cho teen. Ni tht c trang tr rt kool (kt hp hi ho gia 2 gam ni bt l mu xanh l v cng nhiu hnh nh ng nghnh), l ni cc k l tng dnh cho nhng teen thch pose nh cng bn b. K n l gu m nhc ca teen cng c BBQ nhm n khng b st. BBQ chc chn s ginh im tuyt i cho cc bn nhc "hot" nht cng cc video clip p long lanh, mi mn ca nhng thn tng hng u x Kim Chi. Chc chn trong s s khng th thiu nhng DBSK, Super Junior, SS501 hay c nng Lee Hyori nng bng ri. Nhm nhi mn g thm phc, nng hi, vng gin trong khng gian m cht Teen nh th th ai m t chi c c ch!

 Tt c u m cht phong cch Hn, chnh l im khc bit gip cho BBQ khng b nh im tng ng nh nhng nh hng g rn khc. S khc bit to nn thng hiu 2.im yu: - Ra i sau nn thng hiu g rn ca BBQ cha c nhiu ngi ngoi H Ni v H Ch Minh bit n

- Gi c b cnh tranh gay gt vi cc i th cnh tranh trong ngnh, gi ca BBQ nhnh hn so vi gi ca KFC v Lotteria. Th trng Vit Nam khng phi l mt th trng kh tnh, thu nhp ca ngi dn khng c cao nn gi c thc s l mt th thch vi BBQ (d b cc sn phm khc thay th nh chn g nng hay d nhn ra nht l g rn ca KFC) Bng gi mnh cha thc s cp nht c nn cha c thng tin chi tit lm -Phong cch phc v va l im mnh v cng l im yu ca BBQ. Do khch hng ti t mn nh hng mi chun b nn vic phc v mn n lu cng l im yu ca BBQ. n nhanh vn d l phc v cc thc khch khng c thi gian n ung ngh tra cu k nn n phi phc v kh nhanh, gn gng nhng BBQ li nhm n cht lng nn thi gian ch bin mn n lu v cu k hn cc ca hng khc. 3. C hi: VN HA Vic mang nn vn ha Hn Quc vo Vit Nam hin ti ht sc thun li do c im th hiu ca gii tr Vit Nam ngy cng c xu hng hng ngoi. Cc teen ngy nay ang ua theo phong cch ca ngi Hn, phng tin truyn thng cng gip mang vn ha ca ngi Hn Quc gn gi vi ngi Vit Nam. BBQ kho lo nm bt c hi ny xm nhp vo th trng Vit Nam. Ngoi ra vic kt hp mn n, hng v ca x s Kim Chi vi cc nguyn liu c trng truyn thng ca x Vit thc s mang li thnh cng ln vi BBQ : cm trn BBQ l s kt hp hi ho gia v cay cay ca st t Hn Quc vi v ngt rau bp ci v t Lt . Hng v mn n thm phn m cng vi nhng ming tht g i thi nh c tm p gia v k cng. Vi nhng ngi khng n c cay v mun n nhiu rau th cm g Teriyaki s l mt la chn hon ho. Ch bin t nm, hnh ty v gi xo vi cc ming tht g nh cng nc st c bit ca BBQ, cm g Teryaki em n v thanh v ph hp vi khu v ca mi khch hng mi la tui.

S suy yu ca cc i th cnh tranh:

Vic KFC dnh v b bi du rn cng l mt thun li i vi BBQ,li dng s suy yu ca i th tc ng n long trung thnh ca nhng khch hng quen n KFC. Qua thu ht v chim long tin ca khch hng. Vi phng chm ch ti sc khe ca khch hng BBQ dn chim c cm tnh ca nhng thc khch kh tnh nht 4. Thch thc:
I MT VI NGUY C BNH BO PH NGY CNG GIA TNG TR EM

G rn l n c cht bo v lng kalo kh cao, vic gii tr ngy nay phi i mt vi cn bnh bo ph v ang l thch thc i vi nhng thc phm thc n nhanh ni ring v BBQ ni chung. iu ny nh hng kh ln n tm l ca nhng bc ph huynh v vy BBQ cn phi quan tm hn na ti nhu cu v gu m thc ca khch hng hn na => c l nn c c thc n vi nhng khch hng n king