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  • Interpretation: Consumer Questionairre-Dabur Vatika Hair Oil

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    Neha Batra
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    This document summarizes the results of a consumer questionnaire about hair oil brands. It finds that consumers are most aware of and prefer Parachute and Dabur Vatika brands. Parachute and Vatika scored highest on consumer satisfaction ratings. Consumers said the primary reasons for choosing these brands were their non-stickiness and price. Television, word-of-mouth, and print were the most common ways consumers learned about the brands. The majority of consumers preferred a 150ml pack size due to availability, price and storage considerations and purchase hair oil once every two months.

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    This document summarizes the results of a consumer questionnaire about hair oil brands. It finds that consumers are most aware of and prefer Parachute and Dabur Vatika brands. Parachute and Vatika scored highest on consumer satisfaction ratings. Consumers said the primary reasons for choosing these brands were their non-stickiness and price. Television, word-of-mouth, and print were the most common ways consumers learned about the brands. The majority of consumers preferred a 150ml pack size due to availability, price and storage considerations and purchase hair oil once every two months.

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    Attribution Non-Commercial (BY-NC)
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    60 views9 pages

    Interpretation: Consumer Questionairre-Dabur Vatika Hair Oil

    Uploaded by

    Neha Batra
    This document summarizes the results of a consumer questionnaire about hair oil brands. It finds that consumers are most aware of and prefer Parachute and Dabur Vatika brands. Parachute and Vatika scored highest on consumer satisfaction ratings. Consumers said the primary reasons for choosing these brands were their non-stickiness and price. Television, word-of-mouth, and print were the most common ways consumers learned about the brands. The majority of consumers preferred a 150ml pack size due to availability, price and storage considerations and purchase hair oil once every two months.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 9

    CONSUMER QUESTIONAIRRE- DABUR VATIKA HAIR OIL

    Dear Respondent, Thanks for sparing few minutes to fill this questionnaire, which will help us to study the consumer perception for hair oil. Any information provided by you will strictly be used for Academic Purpose. Q. Which brands of hair oil are you aware of? Parachute Keo Karpin Nihar Hair And Care Dabur Vatika

    Awareness level
    100 80 60 40 20 0 PARACHUTE KEO KARPIN NIHAR HAIR AND CARE DABUR VATIKA
    PERCENTAGE

    Interpretation
    More consumers are aware about parachute, hair and care, dabur vatika rather than keo karpin or nihar.

    Q. Which brand of Hair Oil do you use? 1. Parachute 2. Keo Karpin 3. Nihar 4. Hair And Care 5. Dabur Vatika

    PREFERRED BRAND
    40 30 20 10 0 PARACHUTE KEO KARPIN NIHAR HAIR AND CARE VATIKA

    PERCEN

    Interpretation
    Parachute and vatika is more preferred by consumers rather than keo karpin nihar and hair and care.

    Q. Where would you rate your brand on a scale of 1 5 ( 5 being highest)? 1 2 3 4 5

    SATISFACTION LEVEL
    4 3.5 3 2.5 2 1.5 1 0.5 0

    PARACHUTE

    NIHAR

    VATIKA

    Interpretation
    Consumers are more satisfied with parachute and vatika rather than nihar

    Q. What are the primary reasons for which you use this particular brand? Non sticky Brand Loyalty Fragrance Price

    REASON TO BUY THE PREFFERED BRAND


    50 40 30 20 10 0 NON STICKY BRAND FRAGRANCE LOYALTY PRICE PERCENTAGE

    Interpretation
    Consumers prefer those hair oils which are non sticky and having less price.

    Q. How did you get to hear about this brand? TV Internet Word of Mouth Print

    HOW DID YOU COME TO KNOW ABOUT THIS BRAND.


    80 70 60 50 40 30 20 10 0 PERCENTAGE

    TV

    INTERNET

    WOM

    PRINT

    Interpretation
    Consumers gets more information from television, word of mouth, and print rather then internet.

    Q. If your brand is not available you would..?

    Purchase another brand Wait for it to be available Go for a substitute Buy what is offered by the retailer

    UNAVAILABILITY OF PREFERRED BRAND


    45 40 35 30 25 20 15 10 5 0

    PURCHASE ANOTHER BRAND

    WAIT

    BUY SUBSTITUTE

    WHATEVER OFFERED BY RETAILER

    Interpretation
    Consumers says if they will not get the preffered brand they will purchase another brand, wait for the product or they will buy a substitute but less consumer says that they will purchase whatever offered by retailer.

    Q. Which pack size do you prefer? 75 ml

    150 ml 300 ml

    PREFERRED PACK SIZE


    60 50 40 30 20 10 0 75ml 150 ml 300 ml PERCENTAGE

    Interpretation
    More consumers prefer 150 ml size pack rather than 300 ml and 75 ml.

    Q. On what parameters do you choose this pack size? Availability

    Price Family size Storage

    REASON TO SELECT PREFERRED PACK SIZE


    40 35 30 25 20 15 10 5 0 AVAILABILITY PRICE FAMILY SIZE STORAGE PERCENTAGE

    Interpretation
    More consumers prefer availability, price, storage rather than family size.

    Q.

    How often do you buy? Once in 15 days Once a month

    Once in two months

    FREQUENCY OF PURCHASE
    70 60 50 40 30 20 10 0 15 DAYS ONE MONTH TWO MONTHS PERCENTAGE

    Interpretation
    More consumers prefer to buy once in two months rather than once in one month and once in 15 days.

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