2010 media kit

our mission
core values & purpose

Johnson Publishing
is committed to celebrating the tapestry of the Black experience by delivering trusted brands and products that inform, entertain, engage, inspire and enhance people of all ages who are committed to our shared journey.

our core purpose

Ignite cultural conversation and curate the ever evolving legacy of the black experience.

our approach
creating integrated solutions

we elevate
our clients brands and engage consumers by using our trusted Iconic Brands and access to a diverse Black audience.

johnsonpublishingco

print events digital

strategic alliances

consumer products

the power of ourbrands

ebony & jet

To be the most admired voice for inspirational and thought-provoking Black perspectives that celebrate the realities of our collective community and culture.

brand positioning
Celebrating Black culture

To be the most reliable and credible go-to-source offering a unique Black perspective on the latest news and entertainment.

brand positioning
Informing the Black community

ebony demographics &circulation

our audience
the Celebration Issue 2of 8

the Celebration Issue 1of 8

CHANGE AGENTS WE CAN BELIEVE IN

DEC 2009/JAN 2010 USA $3.99 CANADA $4.99

POWER150

CHANGE AGENTS WE CAN BELIEVE IN

DEC 2009/JAN 2010 USA $3.99 CANADA $4.99

POWER150
insight

VENUS & SERENA

A JOHNSON PUBLICATION 12 www.ebonyjet.com

(Why? Because theyre all that.)

A JOHNSON PUBLICATION 12 www.ebonyjet.com

(Why? Because he tells the truth.)

CHRIS ROCK

audience
female/male: average age: average HHI: children in HH: married: home ownership: 62.5%/37.5% 37.8 $53,643 49.8% 32.8% 53.3%

rate base
1,250,000

I read EBONY because it is inspirational and encouraging. I like everything about EBONY! Reading this magazine always gives me the insight on what our Black Community is doing--their accomplishments, life trials, tribulations and celebrations.

readership
12,000,000

Source: Starcom 2006 Microsite Study. (c) Starcom Worldwide, 2007. All Rights Reserved and JPC Online Advisory Panel (11/2008) Experian

whats new
new brand positioning integrated extensions & web site expanded editorial content & synergy

redesign

(Ebony.com, formerly EbonyJet.com)

ouraudience
jet demographics & circulation

audience
female/male: average age: average HHI: children in HH: married: home ownership: 60%/40% 37 $51,271 52.6% 35.2% 52.8%

insight
I read JET because it addresses issues and topics that are relevant to me. I would describe JETs personality as convenient, credible, current and creative. I trust the articles in JET.

rate base
whats new
new brand positioning

900,000

| readership 9,700,000

Source: Starcom 2006 Microsite Study. (c) Starcom Worldwide, 2007. All Rights Reserved and JPC Online Advisory Panel (11/2008) Experian

integrated extensions & captivating

expanded editorial content & features

new JET web site

ebony.com demographics &circulation

ouraudience
(formerly ebonyjet.com)

audience
female/male: 54%/46% age: 24-49: (60%) attended grad college: 63.8% children: 50.6% homeowner: 50.4%

DEC /JAN

WHATS ONLINE IN

Ebonyjet.com, the daily online magazine, brings a unique perspective to politics, arts and the expressions of Black culture that influence the world. Log on to ebonyjet.com. A new experience is just a click away. CULTURE

HIGH NOTES
Find groundbreaking talent in surprising places. No cover necessary.

site metrics
monthly monthly average average uniques: 400,000+ page views: 2 million session: 3.2 Minutes # pages viewed: 4
VOICES

SPORTS

insight
Ebony.com is my official online magazine. I check it out daily because the articles are interesting and thoughtprovoking. I love Ebony.com because it has a GLOBAL feel. I enjoy using the Ebony.com site because I can watch cool classic EBONY & JET footage and the writers have a unique perspective.
OUR FAVORITE BLOGS
Media Assassin, Shadow and Act, AfroBella, Timbuktu Chronicleswhich outside-the-inside Web space will be next?

THE SKYBOX
From the track to the field to the ring, new takes on our favorite pastimes.

POLITICS

STORIES BEHIND THE HEADLINES

Old guard or new school, leadership needs a reality check. Were happy to oblige.

DECEMBER 2009 / JANUARY 2010 l EBONY

25

Source: Online Survey, October 2008

strategic alliances
entertainment partnerships

EBONY and JET strategic alliances provide an opportunity to further engage consumers across media extensions to create multi-platform offerings. We have used our entertainment partnerships to develop bigger and better integrated solutions for our clients. We have established partnerships with BET, Code Black Entertainment, TV One and YouTube. In 2009, we announced a new partnership with the Gospel Music Channel television network to develop a series of television, magazine and online cross-promotional initiatives.

the power of integration

connecting the dots

more than just magazines

Let the full range of Johnson Publishing Company (JPC) brand assets work for you. The 360-degree approach targets our clients objectives and consumer goals by connecting the dots via insights (research), in-book, online, branded entertainment, consumer products, events and sampling. The JPC brand trust is available to maximize your return on investment.

more than 20million Blacks

Whether reading a magazine, viewing the latest DVD installment, or catching up on the days news online, the JPC consumer stays connected.

She is poised
to advise her family and friends on how her community is fairing in this economy.

He is passionate
to learn about subjects that speak to him technology, politics, auto and sports.

She is empowered
to respond to todays blog postings on how to look her best and how beauty comes from within.

your brand can reach

brokerthe Black consumer.

Blacks that are

informed, involved and invested in improving their lives and the lives of people around them. Johnson Publishing Company can connect you to the true power

integratedsolutions
ebony branded opportunities
EBONY fashion fair
Spring 2010 (January - May) and Fall 2010 (September December)

EBONY FASHION FAIR, the world's largest traveling fashion show celebrates 52 years with its 2010/11 tour. The show is presented by EBONY magazine, the No. 1 Black magazine in the world, and hosted by reputable charitable organizations across the country. It is characterized by its glamour, elegance and beauty and has all of the energy of a Broadway production. The show will reveal exciting new designs from the best of the best in fashion and it will reach more than 55,000 Black women in various cities during the tour.

the taste of EBONY

October 2010

THE TASTE OF EBONY was created to celebrate the contributions that people of color have made to the world of culinary arts. The first culinary extravaganza featured the leading Black chefs from across the globe, the finest Black restaurants and other Black food industry experts from around the country. This multi-medium platform further serves as a catalyst for people of color, particularly a younger generation, to view the many facets of the food industry as a viable path toward pursuing culinary careers. More than 600 Black tastemakers sample delectable dishes prepared by the featured chefs and restaurants amid a festive atmosphere.

POWER 150 awards

December 2010

Each year Ebony features 150 power brokers whose accomplishments help to define the breadth and depth of the Black experience. EBONY Power 150 (formerly the 100+ Most Influential Black Americans) features some of the most influential Blacks who transcend in their positions and command a widespread national influence. The EBONY Power 150 Awards Event recognizes power-players and showcases these individuals in their respective fields. Sponsors can partner with this event and honor these individuals in connection with the in-book special section, which celebrates the Whos Who in Black America.

integratedsolutions
ebony or jet

financialmakeover
A celebrity financial expert will speak to readers via content about managing their daily budgets, bank accounts, portfolios, etc. The culmination of the in-book series includes the expert hosting an exclusive financial seminar for readers.

makeyourplan
Readers will receive helpful content that outlines ways that they can organize their homes and their lives and practice time management. This program will highlight common scenarios that Black families experience. For example, the time management scenario might highlight ways to organize a hectic schedule that is full of parenting duties, exercise classes, sorority and church meetings, etc.

beauty&health
Designed to be a tool of motivation to celebrate personal wellness, readers will receive quick interesting tips and information on beauty, health and style. This program will also offer quick solutions for scenarios such as how to transform a day to night look. From a health perspective, it will speak directly to women of color with key reminders such as the top ten questions to ask your doctor, the types of doctors you should be visiting in your 20s, 30s, 40s, etc.

familyentertainment
Readers will receive exciting ideas on entertaining guests or family such as entertainment at home, traveling or hosting family and friends. This program will highlight opportunities that celebrate the Black experience at key times of the year (family reunions, Kwanzaa, Black music month). Another example is Girls Night Out with a cultural twist. We will highlight two to three cities and showcase Black-owned businesses (restaurants, art galleries) that would constitute a great evening of fun.

integratedsolutions
ebony or jet

mydrive
Readers will be invited to participate in an exclusive ride and drive event at a select barbershop in one of the top A-A markets (Chicago, Atlanta, DC). Automobile advertisers can sponsor a ride and drive event to showcase their 2010/2011 models. This is an opportunity to discuss the future of the product lines and allow readers to get up close and personal with a few vehicles. Readers will become drivers in a matter of minutes as they experience new vehicles first hand.

home
As readers research and explore options to make their homes more comfortable and cost effectiveas it relates to maintenancethey will be invited to send in photos of their homes. Five winners will receive $100 gift cards to purchase eco-friendly dcor, furnishings and necessities.

travel
Readers will be exposed to a travel series highlighting the best affordable destinations for couples and families. Each content offering will highlight tips and destinations. It will have a partnering digital component with more in-depth travel assistance.

e.s.c.a.p.e
Historically Black College and University campuses are transformed into a day spa, allowing students to relax and rejuvenate during exam time. This EBONY tour offers mini-seminars, interactive games, free massages, manicures, gift bags with advertiser samples and EBONY magazines to 10,000 students during the annual tour.

integratedsolutions
ebony & jet community

celebration of families
Courtesy of African Festival of the Arts

EBONY & JET will travel to three major events/festivals that reach a minimum of 10,000 people to execute an EBONY/JET family pavilion which will include raffle giveaways, signage, surveys, data capture and sampling. EBONY & JET will host a mini-home display which will incorporate participating sponsors.

integrationopportunities
customization

extensions
in-book digital promotions events entertainment direct mail sampling/coupons consumer products

unique assets
licensing photo archives consumer research original content subscriber mailing list

magazine advertising
ebony rates | dates | specs
National Rate Card #72 Effective January 2010

4/color covers
1 time run
3x = 2% Disc
2% Disc 2nd or 3rd cover 4th cover 66,702 81,113 65,368 79,491

6x = 5% Disc
5% Disc 63,367 77,057

9x = 7% Disc
7% Disc 62,033 75,435

12x = 10% Disc

10% Disc 60,032 73,002

4/color interior
1 time run
Inside Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page Digest Page Checkerboard Page 60,844 50,701 40,752 27,990 13,994 47,233 45,187

3x = 2% Disc
59,627 49,687 39,937 27,430 13,714 46,288 44,283

6x = 5% Disc
57,802 48,166 38,714 26,591 13,294 44,871 42,928

9x = 7% Disc
56,585 47,152 37,899 26,031 13,014 43,927 42,024

12x = 10% Disc

54,760 45,631 36,677 25,191 12,595 42,510 40,668

2/color interior
1 time run
Inside Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page Digest Page Checkerboard Page 51,121 42,704 34,875 23,516 11,763 39,477 38,369

3x = 2% Disc
50,099 41,850 34,178 23,046 11,528 38,687 37,602

6x = 5% Disc
48,565 40,569 33,131 22,340 11,175 37,503 36,451

9x = 7% Disc
47,543 39,715 32,434 21,870 10,940 36,714 35,683

12x = 10% Disc

46,009 38,434 31,388 21,164 10,587 35,529 34,532

black & white

1 time run
Inside Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page Digest Page Checkerboard Page 1 Inch 45,038 38,582 28,155 18,832 9,383 32,372 30,966 1,878

3x = 2% Disc
44,137 37,810 27,592 18,455 9,195 31,725 30,347 1,840

6x = 5% Disc
42,786 36,653 26,747 17,890 8,914 30,753 29,418 1,784

9x = 7% Disc
41,885 35,881 26,184 17,514 8,726 30,106 28,798 1,747

12x = 10% Disc

40,534 34,724 25,340 16,949 8,445 29,135 27,869 1,690

magazine advertising
ebony editorial calendar
Materials Editorial Theme Issue On Sale Space

dec 09/ jan10 feb march april may june july aug sept oct nov dec 10/ jan11

12/1/2009

9/30/2009

10/5/2009

Power 150

1/12/2010

11/16/2009

11/20/2009

Black History/ Black Love/ Power to the Future

2/9/2010

12/15/2009

12/21/2009

Power of the Image

3/9/2010

1/15/2010

1/20/2010

Collective Power Community, Family, Young Leaders

4/13/2010

2/15/2010

2/22/2010

Mommy Power

5/11/2010

3/15/2010

3/22/2010

Daddy Power/ Power in our Music

6/15/2010

4/15/2010

4/20/2010

Power of Family

7/13/2010

5/17/2010

5/21/2010

Power of Play (Chill Power)

8/17/2010

6/15/2010

6/21/2010

Power of Knowledge/ Education

9/14/2010

7/15/2010

7/20/2010

Power of Faith

10/12/2010

8/16/2010

8/20/2010

Power in Money & Finance

11/16/2010

9/15/2010

9/20/2010

Power 150

* Materials for in-book promotions are due five weeks prior to close date. * Regional materials are due one week prior to national close dates.

magazine advertising
ebony mechanical requirements | shipping
full page
live 7.625 x 10 trim 8.125 x 10.5 bleed 8.375 x 10.75 live 4.625 x 6.875

digest page
trim 5.125 x 7.375 bleed 5.375 x 7.625

2/3 vertical page

live 4.625 x 10 trim 5.125 x 10.5 bleed 5.375 x 10.75 live 15.75 X 10

2 page spread
trim 16.25 X 10.5 bleed 16.5 X 10.75

2/3 horizontal page

live 7.625 x 7 trim 8.125 x 7.5 bleed 8.75 x 7.75 live

checker board spread

trim 16.25 X 10.5 bleed 16.5 X 10.75 15.75 X 10

1/2 vertical page

live 7.625 x 7 trim 8.125 x 7.5 bleed 8.75 x 7.75

checker board single page

live 7.625 X 10 trim 8.125 X 10.5 bleed 8.375 X 10.75

1/2 horizontal page

live 7.625 x 4.75 trim 8.125 x 5.25 bleed 8.375 X 5.5

1/6 page
2.25 x 5 (non bleed) Gutter safety (spread) .25 each page

1/3 vertical page

live 2.25 x 10 trim 2.75 x 10.5 bleed 3 x 10.75

Ad Material The following high-resolution digital files are accepted:

1/3 horizontal page

live 4.625 x 3.75 trim 5.125 x 5.25 bleed 5.375 x 5.5

PDF X1a or native files with all supporting files, fonts, etc. Provide a proof made from the final version of the provided file. A proof is required for every ad and must meet GATF/SWOP standards. If files are received without proof, one will be generated from the provided file. A production charge of $30 will be added to your invoice for this service.
All unclaimed files are destroyed after 13 months. For additional information, contact our

Send CD/DVD with 1 GATF/SWOP proof to: Johnson Publishing Co., Inc., Advertising Production 820 S. Michigan Avenue, Chicago, IL 60605

Advertising Production Team: Janine Marzett | (312) 322-9236 | jmarzett@ebony.com

magazine advertising
jet rates | dates | specs
National rate card #42 Effective January 2010

4/color covers
1-time run
2nd or 3rd cover 4th cover 33,367 39,592

13x = 4%
32,032 38,008

26x = 6%
31,365 37,216

39x = 8%
30,698 36,425

52x = 10%
30,030 35,633

black & white

1-time run
full page 1/2 page 21,758 16,323

13x = 4%
20,888 15,670

26x = 6%
20,453 15,344

39x = 8%
20,017 15,017

52x = 10%
19,582 14,691

2/color interior
1-time run
full page 1/2 page 26,826 20,115

13x = 4%
25,753 19,310

26x = 6%
25,216 18,908

39x = 8%
24,680 18,506

52x = 10%
24,143 18,104

4/color interior
1-time run
full page 1/2 page 30,334 22,763

13x = 4%
29,121 21,852

26x = 6%
28,514 21,397

39x = 8%
27,907 20,942

52x = 10%
27,301 20,487

magazine advertising
ebony & jet print policies and procedures
Circulation Shortfalls Shortfalls must be claimed in writing within
one year from ABC audit (white sheet): If audit release date is August 2009, you may claim shortfall credit by or before August 2010 audit.

Circulation Audit The Magazine is a member of Audit Bureau

of Circulations (ABC). Total audited circulation is reported on an issue-by-issue basis in Publishers statements audited by the ABC. Total audited circulation for the Magazine comprises of paid plus verified.

Make-goods Upon review and careful consideration,

make-goods will be determined and honored with next insertion date of same advertisement or placement of same advertisement in next issue, whichever occurs first.

Advertiser will not be able to claim shortfall

credit after one year

Credit memo will be issued in lieu of cash and

may be applied toward your next insertion.

Competitive Separation Any advertiser insisting on positioning within

first 15% of the book must agree to forgo competitive separation.

No cash will be disbursed nor credits

issued in lieu of make-goods.

Positioning for make-goods cannot

be guaranteed.

Merchandising Allowance/Credit May be claimed up to one calendar year

after earned: If earned in June 2009, must be taken by no later than June 2010. No credit will be applied after expiration date.

JPC cannot guarantee positioning or

competitive separation for fractional ads.

The Publisher is not responsible for errors

or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates.

All advertisers requesting first 10% of the

book will be considered on a rotating basis. For example, if you were the first beauty ad in the first 10% of the current issue, you will not be allowed to run first beauty ad in the first 10% of the next issue. This is in an effort to be fair to our many advertisers.

Available merchandising allowance will be

based on the total net billing per calendar year.

Merchandising allowances must be used

within one year of the calendar year in which it was earned. Any allowance earned in 2009 must be used by Dec. 31, 2010. If the allowance is not used within the time period allowed, it will be forfeited.

Cancellations Insertion orders cannot be cancelled

or changed after close date.

The Publisher may reject or cancel any

advertising for any reason at any time. Advertisements simulating the magazines editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable.

Franchise Positioning Cover positioning must be confirmed in

writing within 30 days prior to close date to reserve or forfeit franchise position.

Merchandising allowances cannot be used

to purchase advertising space.

Merchandising allowances are applied

to specific brand insertions, not to the corporate entity or agency.

Inserts Advertisers have the opportunity to run a

variety of insert options, either supplied to or printed by the Publisher. These can be purchased within national or regional circulation. Supplied inserts can be 60lb stock or higher. The Publisher can create and customize high-impact units, such as bookmarks, French doors, die cuts and may other variations. These units may require a longer lead-time than standard units. Please contact your sales representative for additional information.

Positioning The Publisher has the right to insert the

advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publishers inability or failure to comply with any such condition shall not relieve the agency or advertiser of the obligation to pay for the advertising.

Rates JPC will begin all card rates at the one time
(1x) rate level and will make adjustments semi-annually to reflect actual advertiser frequency level.

Frequency discounts are earned within

12-month period. Advertisers that do not meet earned frequency during contract year, will be short rated back to earned frequency level.

Advertising rates are based on magazines

national average net paid circulation. The Publisher guarantees that the average circulation of a national schedule will meet or exceed the rate base during the calendar year. If not, a pro-rata space credit will be issued toward a future schedule to the degree that the average circulation falls below the effective rate base.

Production Costs Advertising production costs are non-commissionable and do not earn any discounts.

Agency Commission Up to 15% (where applicable to recognized

agents) of gross advertising charges after earned advertiser discounts.

Double Issues Double (combined) issue rate of 5% will be

added to negotiated rate for ads appearing in these issues.

Rates are based on average total audited

circulation, effective with the first issue of the year. Increases in rates will be announced in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.

Special advertising production premiums

do not earn any discounts or agency commissions.

These issues are on newsstands for two

weeks (JET) and at a minimum for six weeks (EBONY).

magazine advertising
jet editorial calendar
* Materials for in-book promotions are due five weeks prior to close date. * Regional materials are due one week prior to national close dates.

Issue
1/11/10 1/18/10 1/25-2/1/10 2/8/10 2/15/10 2/22-3/1/10 3/8/10 3/15/10 3/22-29/10 4/5/10 4/12/10 4/19-26/10 5/3/10 5/10/10 5/17-24/10 5/31/10 6/7/10 6/14-21/10 6/28/10 7/5/10 7/12-19/10 7/26/10 8/2/10 8/9-16/10 8/23/10 8/30/10 9/6-13/10 9/20/10 9/27/10 10/4-11/10 10/18/10 10/25/10 11/1-8/10 11/15/10 11/22/10 11/29-12/6/10 12/13/10 12/20/10 12/27/10-1/3/11

Closes
12/21/09 12/28/09 1/14/10 1/18/10 1/25/10 2/1/10 2/15/10 2/22/10 3/1/10 3/15/10 3/22/10 3/29/10 4/12/10 4/19/10 4/26/10 5/10/10 5/17/10 5/24/10 6/7/10 6/14/10 6/21/10 7/5/10 7/12/10 7/19/10 8/2/10 8/9/10 8/16/10 8/30/10 9/6/10 9/13/10 9/27/10 10/4/10 10/11/10 10/25/10 11/1/10 11/8/10 11/22/10 11/29/10 12/6/10

On-Sale
1/4/10 1/11/10 1/18/10 2/1/10 2/8/10 2/15/10 3/1/10 3/8/10 3/15/10 3/29/10 4/5/10 4/12/10 4/26/10 5/3/10 5/10/10 5/24/10 5/31/10 6/7/10 6/21/10 6/28/10 7/5/10 7/18/10 7/26/10 8/2/10 8/16/10 8/23/10 8/30/10 9/13/10 9/20/10 9/27/10 10/11/10 10/18/10 10/25/10 11/8/10 11/15/10 11/22/10 12/6/10 12/13/10 12/20/10

Double issues/ Editorial themes

Auto/Wellness

Black History | Finances

Womens Issue

Green | Technology

Summer Fun | Mothers Day

Black Issue | Mens Issue | Fathers Day

Home Dcor & improvement

Education (Back to School) | HBCUs | Sports

Fashion/Black Style | Gospel Music Month

Food | Healthy Eating | Holiday Menus

Auto Preview | Gift Guide

Travel

magazine advertising
jet mechanical requirements | shipping

full page
live 4-5/8 x 6-7/8 trim 5-1/8 x 7-3/8 bleed 5-3/8 x 7-5/8

Send CD/DVD with 1 GATF/SWOP proof to: Johnson Publishing Co., Inc., Advertising Production 820 S. Michigan Avenue, Chicago, IL 60605

1/2 vertical page

live 2-1/16 x 6-7/8 trim 2-9/16 x 7-3/8 bleed 2-13/16 x 7-5/8

Ad Material The following high-resolution digital files are accepted: PDF X1a or native files with all supporting files, fonts, etc. Provide a proof made from the final version of the provided file. A proof is required for every ad and must meet GATF/SWOP standards. If files are received without proof, one will be generated from the provided file. A production charge of $30 will be added to your invoice for this service.
All unclaimed files are destroyed after 13 months. For additional information, contact our

1/2 horizontal page

live 4-5/8 x 3-3/16 trim 5-1/8 x 3-11/16 bleed 5-3/8 x 4-3/16

2 page spread
live 9-3/4 x 6-7/8 trim 10-1/4 x 7-3/8 bleed 10-1/2 x 7-5/8

Advertising Production Team: Janine Marzett | (312) 322-9236 | jmarzett@ebony.com

1/2 page spread

live 9-3/4 x 3-3/16 trim 10-1/4 x 3-11/16 bleed 10-1/2 x 4-3/16

digital advertising
ebony.com rates | specs
Branding impressions
Reach all Web site users using the following standard ad units:

wide skyscraper small skyscraper leaderboard medium rectangle large rectangle banner

160 x 600 120 x 600 728 x 90 300 x 250 336 x 280 468 x 60

$25 cpm $25 cpm $23 cpm $35 cpm $35 cpm $25 cpm

High visibility placement

Located within home page and category headings

streaming video sponsorships

Located within article headings

300 x 225

$45 cpm

half page streaming video

300 x 600 300 x 225

$40 cpm $45 cpm

Newsletter sponsorships
Available on request Exclusive Sponsorship opportunity includes:

skyscraper 160 x 600

leaderboard 728 x 90

30 words of inline text

Available on request:

Custom Editorial Sponsored Content Custom Game Development Dedicated E-mail Blast

Co-Branded Micro Sites Custom E-Books

minimum buy on EBONY.com

$10,000

ebony.com terms & conditions

Banner Policy
Banners (120x600, 728x90, Skyscrapers, etc) may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Johnson Publishing Company and specified in the IO. This includes, but is not limited to rollovers, surveys, nonuser-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 10 days of lead-time to be approved. All ad placements should spawn a new browser window when clicked upon. which calls the .swf creative. EBONY.com will not be responsible for counting clicks on .swf creative that is not trafficked to this spec. Please see this Excel sheet for more details.

digital advertising
to the left from the 300x250 ad placement within the pages of EBONY.com Expanding panel should not exceed 600x500 pixels in total, banner inclusive.

3rd Party Tag Policy:

EBONY.com will accept and traffic up to three tags per placement, per campaign.

Rich Media (Non-User Initiated) Five-day lead-time

Ad Formats-Floating ad with reminder Size; 400x400 pixels for Pointroll Bad Boys, Eyeblasters, Dart, Unicast and Atlas 728x200 pixels for Pointroll Towel Boys Accepted reminder types: Floating Banner Floating reminder size should not exceed 200x200 pixels, or banner size 728x90, 160x600, 120x600

Late Creative
EBONY.com will not guarantee the start date for late creative.

Expanding Banner: User Initiated General Specs

Creative should clearly state Roll Over/ Peel Me For More info (or something similar). Panel should disappear upon user scroll off. Size: 35 K max file size. We accept the following: - Pointroll, Eyeblaster, Unicast, Interpolls, United Virtualies Shoskele, Eyewonder, Dart, and Atlas. Audio must be user-initiated on mouse click. Mute button required.

Changes and Cancellations

All creative materials must be received at least five business days prior to the launch of the campaign. If creative is delayed, Johnson Publishing Company reserves the right to either extend the campaign end date by same number of days creative was delayed.

Max Play Duration: 10 sec - Firm

Close Button: Required Audio: User initiated upon mouse click- Firm Accepted File Types and Formats Ad formats: Floating Ad, Expandable Banner, Polite Banner, Standard Banner

Rejecting Creative
Johnson Publishing Company reserves the right to approve all ad creative that will run on EBONY.com. EBONY.com reserves the right to reject any creative that does not follow EBONY.com specifications.

Unacceptable formats:
Window Ad, Commercial Break, Wallpaper Ad, VideoClip Ad File Size: 100KB Max File Types: Flash 4, Flash 5, Flash 6, Flash 7 Video Specifications

Horizontal panel
Panel will expand downwards from the 728x90 ad placement within the pages of EBONY.com. Drop Down/ Peel Back panel should not exceed 728x200 pixels in total, banner inclusive.

Video Sponsorship Advertising

All video sponsorships require a minimum three-month commitment. No tobacco company advertising is permitted with the exception of cessation-endorsed advertising.

Max Play :10 seconds

Max bits per second: 550 Kbps Max video movie length: 15 seconds Close Button Information Minimal Size of 40x40 pixels Close Button should have Close text Close button should have X symbol Delayed appearance of the Close button is strictly prohibited Close button must have a non-transparent background Close button location can be any location

Vertical panel .SWF File Policy

EBONY.com will accept up to three creative executions per ad size, with one unique URL per creative, per campaign. We will provide click through data for each placement. The following files must be trafficked: .swf, backup .gif, click-through URL. EBONY.com will create the HTML, Panel will expand to the left of the 120x600 or 160x600 ad placement within the pages of EBONY.com. Expanding panel should not exceed 240 or 300 x 600 pixels in total, banner inclusive.

Large Box
Panel will expand downwards and/or

integrated sales team

central/west coast region
sales manager senior account executive senior account executive account executive coordinator
Robin Whaley-Smith

contact

rwhaley-smith@johnsonpublishing.com

Katrina Stapleton Crawford

kcrawford@johnsonpublishing.com lhenderson@johnsonpublishing.com (323) 782-7801 (LA office) jshelby@johnsonpublishing.com

Latoria Bouie-Henderson

John Shelby

Sherry Bailey

sbailey@johnsonpublishing.com

820 S. Michigan Avenue, Chicago, Illinois 60605 | Office (312) 322-9200 | Fax (312) 322-0178

east coast region

sales manager senior account executive account executive coordinator
Craig Robinson crobinson@johnsonpublishing.com

Edoris Head

ehead@johnsonpublishing.com

Shawn-nee Noriega

snoriega@johnsonpublishing.com

Sharon Corbin

scorbin@johnsonpublishing.com

1270 Avenue of the Americas, Suite 1705, New York, New York 10020 | Office (212) 397-4500 | Fax (212) 757-8497

director of sales v.p.,integrated sales & marketing

Nijole Yutkowitz

nyutkowitz@johnsonpublishing.com

Tanya Hines

thines@johnsonpublishing.com