Professional Documents
Culture Documents
1
Copyright 2011 The Nielsen Company. Confidential and proprietary.
2
Copyright 2011 The Nielsen Company. Confidential and proprietary.
Title of Presentation
Outline
Background Key Findings Alcoholic Beverages Consumption Cigarettes Consumption Current Health Ailments/Problems Pharmaceutical & Chemist Products Herbal Supplements vs Prescription Drugs Health Attitudinal Statements Sports Activities Interested/Participated In
3
Copyright 2011 The Nielsen Company. Confidential and proprietary.
A study stemming from the Media Index that particularly focuses on health related preferences and behaviors of individuals 10 years old and up.
Health Index
4
Copyright 2011 The Nielsen Company. Confidential and proprietary.
5
Copyright 2011 The Nielsen Company. Confidential and proprietary.
Key Findings
33% of Past Year Alcohol Drinkers consume alcohol at least once a week at home and less than once a month elsewhere
Only 18% of the urban population smoke cigarettes, 5 years ago it was 23% Among the 40+
Heart ailment ie. High blood pressure claimed as most common health problems Over-the-counter or prescribed medicines are consumed more than branded herbal medicine
Alcoholic Beverages
Cigarettes
Prescribed Drugs Branded Herbal Medicines
Alcoholic Beverages
33% of Past Year Alcohol Drinkers consume alcohol at least once a week at home and less than once a month elsewhere
%
33
31 59
Own Home Elsewhere
29 18 9 1 1 3 3 6 14 15 17
26 10
31 14 3
Once A Day
4 - 6 Times A Week
2 - 3 Times A Week
Once A Week
2 - 3 Times A Month
Once A Month
None
8
Base: National Urban Philippines 10y/o and up who drank alcohol in Past 12 Months
Source: Nielsen Media Index 2011 Q2 Copyright 2010 The Nielsen Company. Confidential and proprietary.
Alcoholic Beverages
DE, Males, 20-39 y/o
SEC
E
50
GENDER
18 Female
AGE
18 15 16
50 up
26
25
20
D
19 58 61
40-49
C2
82 22 Male 26
26
30-39
C1
11 4 1 All People 10 3 1 Consume Alcohol
50
29
20-29
AB
All People Consume Alcohol All People
9 Consume Alcohol
13-19
9
Base: National Urban Philippines 10y/o and up who drank alcohol in Past 12 Months
Source: Nielsen Media Index 2011 Q2 Copyright 2010 The Nielsen Company. Confidential and proprietary.
Alcoholic Beverages
Beer is the most consumed alcoholic beverage in the past month
Alcoholic Drink Beer Brandy Rhum Gin Red Wine Usage Of Vodka Liqueur Champagne White Wine Usage Of Whisky
Usage (%) 87 36 30 27 17 13 10 8 7 6
10
Base: National Urban Philippines 10y/o and up who drank alcohol in Past 12 Months
Source: Nielsen Media Index 2011 Q2 Copyright 2010 The Nielsen Company. Confidential and proprietary.
Cigarettes
Only 18% of the urban population smoke cigarettes
USAGE OF CIGARETTES
Past 12 Months Past 4 Weeks Not Use Cigarettes
12
8 9
%
18
18 74
5 years ago (Y 2006)
62
11
Base: National Urban Philippines 10y/o and up
Source: Nielsen Media Index 2011 Q2 Copyright 2010 The Nielsen Company. Confidential and proprietary.
Cigarettes
E, Males, 20-39 y/o
SEC
E
30 50 Female 15
GENDER
11
AGE
18 18
50 up
26
D
19 58
20
40-49
C2
56
25 89 22
30-39
C1
11 4 1 All People
50
Male 26
28
20-29
10 3 1 Consume Cigarettes
AB
All People Consume Cigarettes All People
9 Consume Cigarettes
13-19
12
Base: National Urban Philippines 10y/o and up who consumed cigarettes in Past 12 Months
Source: Nielsen Media Index 2011 Q2 Copyright 2010 The Nielsen Company. Confidential and proprietary.
Sleeping Disorder
0.65
13
Base: National Urban Philippines 40 and up Population:11,936,000
Source: Nielsen Media Index 2011 Q2 Copyright 2010 The Nielsen Company. Confidential and proprietary.
Pharma Products Headache Remedies & Analgesics Cold & Flu Remedies Cough Mixtures Anti-diarrheal Remedies Vitamins Indigestion/Hyperacidity & Stomach Remedies Anti-fungal Cream Branded Herbal Supplements/Medicines
GenPop 66 63 57 38 30 15 7 5
40+ 70 64 59 44 32 16 8 9
14
Base: National Urban Philippines 40 and up Population:11,936,000
Source: Nielsen Media Index 2011 Q2 Copyright 2010 The Nielsen Company. Confidential and proprietary.
85%
Prescription Drugs Usage in Past 12 Months
9%
Branded Herbal Supplements Usage in Past 12 Months
15
GENDER
26
26
D 57 58 57
C2
Male
50
49 37
All People
16
Base: National Urban Philippines 10y/o and up who used prescription drugs in Past 12 Months, Use Branded Herbal P12 mos
Source: Nielsen Media Index 2011 Q2 Copyright 2010 The Nielsen Company. Confidential and proprietary.
50 up
17
Base: National Urban Philippines 10y/o and up who used prescription drugs in Past 12 Months, Use Branded Herbal P12 mos
Source: Nielsen Media Index 2011 Q2 Copyright 2010 The Nielsen Company. Confidential and proprietary.
Attitudes on Health
Use Prescribed Drugs I always check the nutritional content of food Use B. Herbal
(Ind T2B)
103
114
101
99 97 97 96
108
96 122 103 94
95
94 91 86
124
131 97 125
Herbal Supplement Users tend to be more concerned about their health than Prescription Drug Users
85
83 78
87
115 77
18
Base: National Urban Philippines 40 and up who used prescription drugs in Past 12 Months, Use Branded Herbal P12 mos Source: Nielsen Media Index 2011 Q2 Copyright 2010 The Nielsen Company. Confidential and proprietary.
Swimming
Billiards/Pool
Aerobics/Slim Exercises/Gymnastics Tennis
1 2 2 2 4 3 3 3 4 5 5 5 4
Jogging/Running
Volleyball Badminton Boxing
7 8
10
29 30
Basketball
B Herbal Users Prescribed Drug Users
19
Base: National Urban Philippines 40 and up who used prescription drugs in Past 12 Months, Use Branded Herbal P12 mos Source: Nielsen Media Index 2011 Q2 Copyright 2010 The Nielsen Company. Confidential and proprietary.
Thank You!