INTO THE FRAY

From Idea to App Store

WHO ARE YOU?

Entrepreneur? Programmer? Artist? Student? Other?

IOS

250 million total iOS devices sold 18 billion App Store downloads Apple has paid out $3 billion to developers Games are about 40% of market

50+ million active gamers and counting

EASY MONEY?

Majority don't make much money The top-sellers make a lot Serial developers tend to do better How to get started?

CLASSIC MARKETING

Right Product Right Price Right Place Right Promotion Right Package Right People

WHICH COMES FIRST?

The chicken (audience)? The egg (idea/product)? Assess who has a mouse problem? Build a better mousetrap?

WE ARE ALL WEIRD

Book by Seth Godin Bell curve of normality attening Anything works? App Store is a constraint Find your audience rst

WORLDVIEWS

Whats a worldview? Do you have any? Does your idea? Why do I need one?

REALITY CHECK
Fantasy

Reality

Customer checks iTunes for new games each day Customer reads your description and looks at your screenshots carefully Customer reads the positive reviews Customer buys your game Customer tells all their friends how great it is

Customer browses iTunes randomly and only occasionally Customer glances at your rating, description and screenshots Customer reads the negative reviews Customer may buy your game Customer tells all their friends if they dont like it

STRONG WORLDVIEWS

Strong worldviews attract likeminded people They also repel those who think different This is good Provides a lter during development What should you make?

IDEAS

Knowledge + Space

IDEA ASSESSMENT

Is it any good? Will my audience get it? Any way to rene it?

TRULY SIMPLE PROTOTYPING

Create an image with a one-liner Show it to people Is it Wow!? Or Yeah, but...? Rinse and repeat

GODDESS REVIEWS

MMR REVIEWS

SCOPE

Distill, cut aggressively Minimal Viable Product Irreducible 80/20 rule

GETTING ORGANIZED

Text le Trello Google Docs JIRA Studio Pivotal Tracker

GETTING REGISTERED

GETTING UNITY

UNITY

Mac, Windows Multiple targets Rapid iterations Mono C# Robust API

No ofcial 2D No retained GUI No iOS input emulation Less than perfect version control

UNITY CONTENT

Maya Cinema 4D 3ds Max Cheetah3D Modo Lightwave Blender .fbx .dae .3ds .dxf .obj

All

Uncompressed Audio Ogg Vorbis Tracker/MOD .aiff .wav .mp3 .ogg .xm .mod .it .s3m

PROGRAMMING

Javascript C# Boo

WORKFLOW

Export 2D/3D assets Auto-imported Override settings if needed Prefab Bind or load in code

DEVELOPMENT

Conguring the project Connecting the required assets Conguring the game preview Setting up the folders Get to work!

BUILDING

Unity

Xcode 3 or 4

iOS Device

DEPLOYMENT

iTunes Connect Ofcial website Support page Screenshots Description Pricing

APP STORE SETUP

SALES

Viewing sales Managing pricing Updating your app

SALES ACTIVITY

TOP 100 CHART MONDAY

END OF THE WORLD?

2012 doomsday? Economic collapse? One door closes... Cup half full or empty? Your choice Do or Do Not!

PARTING WORDS

WORKSHOP

5 days Hands-on Programmer/Artist team Zero to hero

QUESTIONS?

GOOD LUCK!