Q2 2011 - Global + Regional Report With Country Detail

A GLOBAL VIEW OF MOBILE ADVERTISING:
Quarter 2, 2011 Report

InMobi Mobile Insights - Network Data
Global Report
Release date: July 31, 2011
Page 1
ABOUT THE RESEARCH

Project Background
After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent
mobile advertising network. In the second quarter of 2011, we served 104.9 billion impressions in
165 markets worldwide. With a physical presence in 5 continents, over 5,000 publisher partners,
and a broad, independent market footprint, InMobi is well positioned to provide an objective,
comprehensive, and representative view of the mobile advertising market.
Research Objectives
We have three goals with this research:
1. Help educate the market. Statistics and information about the state of mobile
advertising are lacking in most regions of the world.
2. Track consumer opinions regarding mobile advertising. With any emerging
medium, the consumer perspective is critical to overall market success. We see
a need for trending across regions in this area.
3. Collaborate with industry thought leaders to increase market insight and improve
information quality ongoing. As a global independent company, we value
partnerships that will strengthen our understanding of the market. Researchers,
thought-leaders, and analysts are encouraged to contact us and apply for full
partner access.
Contact Information
www.inmobi.com/research
research@inmobi.com
Twitter: @inmobi
Beginning July 2011, InMobi is moving towards

quarterly data views which will highlight broader
industry trends and provide an overview of the
global mobile advertising market.
Page 2
CONTENTS
InMobi Global Research Contents
2
About the Research
3
Contents
4
Network Data: Specifications & Representation
5
Global Topline
69
Global OS Share, Manufacturer Share, Top Handsets and Summary
10 - 14
Africa - Regional Profile
15 - 19
Kenya Market Profile
20 - 24
Nigeria Market Profile
25 - 29
South Africa Market Profile
30 - 34
Asia Pacific Regional Profile
35 - 39
Australia Market Profile
40 - 44
Hong Kong Market Profile
45 - 49
India Market Profile
50 - 54
Indonesia Market Profile
55 - 58
Japan Market Profile
59 - 63
Malaysia Market Profile
64 - 68
Singapore Market Profile
69 - 73
Taiwan Market Profile
74 78
Central & South America Regional Profile
79 83
Europe Regional Profile
84 88
France Market Profile
89 93
Germany Market Profile
94 98
Italy Market Profile
99 103 Spain Market Profile
104 108 United Kingdom Market Profile
109 113 Middle East Regional Profile
114 118 North America Regional Profile
119 123 Mexico Market Profile
124 128 USA Market Profile
129 Measures and Term Definitions

130 Next Steps
Page 3
NETWORK DATA
Specifications
Data in this report are sourced from our global mobile advertising network which served 104.9 billion
impressions in the second quarter of 2011. With 165 countries receiving over 1 million impressions
monthly, we are able to claim one of the broadest and most representative networks in the world. Exact
specifications are as follows:
Global Available Impressions in Quarter 2, 2011: 104.9 billion
Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America
Countries Represented: 114 countries with over 10 million impressions per month
Base Measure: Available Impressions
Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices
Time Periods: Q1 2011 (January March 2011), Q2 2011 (April June 2011)
Comparisons: Q2 2011 versus Q1 2011

Representation
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,
the following issues are present in this data.
Mobile Advertising Market Definition: This report covers mobile display advertising only including both WAP and
APP. SMS/Text and Search are NOT included in this synopsis.
Scale and Time In Market: Representation within the network is a function of the both scale and time in market.
Readers can expect more fluctuation and variance in younger, smaller markets for the company.
Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over
5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the
data.
Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a
much lesser extent than publishers.
Page 4
GLOBAL SUMMARY
The global mobile ad ecosystem
continues its significant growth,
increasing ad impressions by 23%
from Q1 2011 to Q2 2011.
" The InMobi network gained nearly 20 billion ad
requests in Q2 2011. Continued significant
growth in this global ecosystem highlights the
healthy mix of increasing consumer mobile
usage, advertiser adoption and publisher focus
on mobile advertising.
Smartphone impression growth far

outpaces advanced phones.
Smartphones now represent 38% of
all mobile ads on the InMobi
network.
" 45% growth in impressions on smartphones over
the past quarter clearly underlines the shift
towards smartphone usage among consumers
globally.
Available Impression Volume & Composition
Q1 2011
Q2 2011
% Chg
Total
85,045,126,065
104,911,803,910
23.4%
Smartphone
27,302,465,830
39,643,613,075
45.2%
Advanced
57,742,660,235
65,268,190,835
13.0%
WAP
72,952,821,747
87,429,623,550
19.8%
App
12,092,304,318
17,482,180,360
44.6%
In application advertising continues

to grow quickly, although it only
represents 17% of all mobile ads on
the InMobi network.
" In application ads are highly utilized in only a few
key markets across the globe. Globally, most
mobile ads are still delivered in the mobile web
experience that is platform agnostic.
Source: InMobi Mobile Insights Network Research, Q2 2011
Page 5
GLOBAL
Global OS Share: Q2 2011
Available Impressions
Nokia OS
20%
25%
Symbian OS
Android
iPhone OS
6%
19%
RIM OS
Others
15%
OS
Impressions
% Share
Pt. Chg
Nokia OS
20,874,960,105
19.9%
-1.9
Symbian OS
19,849,450,815
18.9%
-0.9
Android
15,891,694,091
15.1%
+1.3
iPhone OS
15,420,293,972
14.7%
+4.7
RIM OS
6,713,921,481
6.4%
+1.5
Others
26,161,483,447
24.9%
-4.8
15%
Both the leading operating systems, Nokia and Symbian lost share points, however
maintained their positions.
" Although Android gained significant traction in Q4 2010 and Q1 2011, iOS growth has outpaced Android on the InMobi
network over the past quarter. This is driven by the strength of the iPhone globally, including launching with Verizon in the
United States, and the iPad.
" Ad impressions are fairly well distributed across the top four mobile platforms, with no single player controlling over 20% of
market share.
Page 6
GLOBAL
Global Manufacturer Share: Q2 2011
3%
Manufacturer
Impressions
% Share
Pt. Chg
Nokia
40,580,435,664
38.7%
-2.6
Apple
15,420,293,972
14.7%
+4.7
Samsung
15,419,660,186
14.7%
-0.6
SonyEricsson
7,746,314,348
7.4%
-1.7
RIM
RIM
6,713,921,481
6.4%
+1.5
HTC
HTC
5,253,479,606
5.0%
+0.1
LG
4,204,629,697
4.0%
-0.2
Motorola
3,274,563,266
3.1%
+0.1
Others
6,298,505,690
6.0%
-1.3
Nokia
6%
Apple
4%
5%
39%
6%
7%
Samsung
SonyEricsson
LG
15%
15%
Motorola
Others
Nokia holds the top manufacturer spot by global ad impressions, holding a commanding
38.7% share of impressions.
" Apple gained +4.7 share points to surpass Samsung to secure second spot in the manufacturer category.
" Outside of top three manufacturers, the global ad impression market is considerably fragmented across the remaining five
major manufacturers.
Page 7
GLOBAL
Global Handset and Connected Device Detail: Q2 2011
Handset
% Share
Apple iPhone
Impressions
10,034,663,568
9.6%
Pt Chg
+1.7
Apple iPod
4,129,050,385
3.9%
+1.7
RIM BlackBerry 8520
2,492,096,877
2.4%
+0.7
Nokia 6300
2,287,615,978
2.2%
-0.3
Nokia 3110c
2,065,146,384
2.0%
-0.4
Nokia N70
1,604,627,990
1.5%
-0.3
Nokia N73
1,572,909,572
1.5%
+0.3
Nokia 5233
1,476,066,515
1.4%
+0.3
Nokia C3-00
1,381,430,513
1.3%
+0.1
Nokia E63
1,267,300,231
1.2%
-0.1
Apple iPad
1,257,251,638
1.2%
+1.0
Samsung GT-I9000
1,249,357,080
1.2%
+0.2
The Apple iPhone and Apple iPod each gained +1.7 share points to remain the top two
devices globally. Nearly 1 out of every 10 ads in Q2 globally was on an Apple iPhone.
" Device fragmentation beyond the Apple iPhone and iPod is clear, with most devices holding less than 2.4% global share.
" The top ten handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences
at scale with rich experiences.
Page 8
GLOBAL
Global Summary: Q2 2011
Q1 2011
Q2 2011
Top 5 Manufacturers: % Share of Available Impressions
Total
85,045,126,065
104,911,803,910
23.4%
Nokia
Q1 2011
41.3%
Smartphone
27,302,465,830
39,643,613,075
45.2%
Apple
10.0%
14.7%
+4.7
Advanced
57,742,660,235
65,268,190,835
13.0%
Samsung
15.3%
14.7%
-0.6
WAP
72,952,821,747
87,429,623,550
19.8%
SonyEricsson
9.1%
7.4%
-1.7
App
12,092,304,318
17,482,180,360
44.6%
RIM
4.9%
6.4%
+1.5
% Chg
Top 10 Handsets: % Share of Available Impressions
Q2 2011
38.7%
Pt. Chg
-2.6
Top 3 OS Systems: % Share of Available Impressions
Apple iPhone
Q1 2011
7.9%
Q2 2011
9.6%
Pt Chg
+1.7
Apple iPod
2.2%
3.9%
+1.7
RIM BlackBerry 8520
1.7%
2.4%
+0.7
Nokia 6300
2.5%
2.2%
-0.3
Nokia 3110c
2.4%
2.0%
-0.4
Nokia N70
1.8%
1.5%
-0.3
Nokia N73
1.2%
1.5%
+0.3
Nokia 5233
1.1%
1.4%
+0.3
Nokia C3-00
1.2%
1.3%
+0.1
Nokia E63
1.3%
1.2%
-0.1
Q1 2011
Q2 2011
Pt Chg
Nokia OS
21.8%
19.9%
-1.9
Symbian OS
19.8%
18.9%
-0.9
Android
13.8%
15.1%
+1.3
" InMobi global network grew by over 19.8

billion impressions over the past quarter.
" 45% growth in both smartphone ad
impressions and in application ads, points
towards increasing consumer adoption of
smartphones and the popularity of
applications.
" Among the top 3 operating systems, only
Android managed to gain share points (+1.3).
Page 9
AFRICA REGION SUMMARY

Mobile impressions grew by
23.3% from Q1 to Q2 2011.
" InMobi now serves over 12 billion
impressions a quarter in Africa up over 2.3
billion ad impressions from Q1 2011. The
growth in volume signifies the increasing
usage of mobile content among African
consumers.
Advanced phones continue to

dominate the ad market with
84.3% share in the African
market.
" Although, advanced phones dominate the
market, smartphones registered faster
growth than advanced phone impressions.
This follows the global trends of increasing
smartphone usage and penetration.
Q1 2011
Q2 2011
% Chg
Total
9,959,982,392
12,277,481,337
23.3%
Global
Development
Index
n/a
Smartphone
1,539,920,351
1,923,246,813
24.9%
42
155
Advanced
8,420,062,041
10,354,234,524
23.0%
WAP
9,923,099,769
12,221,876,028
23.2%
119
App
36,882,623
55,605,309
50.8%
Nokia devices continue to

represent over 3 of every 5 ads
across the region.
" Nokia devices remain the significant market
leader in the region by mobile ads. Although
shares continue to slide slowly, Nokia
remains a strong #1.
Page 10
AFRICA
OS Share: Q2 2011
Nokia OS
35%
37%
Symbian OS
RIM OS
Others
4%
OS
Impressions
% Share
Pt. Chg
Global
Development
Index
Nokia OS
4,573,229,060
37.2%
+0.7
187
Symbian OS
2,978,098,785
24.3%
-2.4
128
RIM OS
458,498,025
3.7%
+1.0
58
Others
4,267,655,467
34.8%
+0.7
n/a
24%
Nokia OS gained a marginal 0.7 share points, however, still continues to dominate the
African market with 37.2% of market share.
" Africa is one of the few global regions, where Nokia and Symbian OS continue to index higher than their global share and
control over half the ad impressions delivered.
Page 11
AFRICA
Manufacturer Share: Q2 2011
2%
4%
1%
3%
Nokia
3%
Samsung
SonyEricsson
6%
RIM
LG
Motorola
Alcatel
19%
61%
Others
Manufacturer
Impressions
% Share
Pt. Chg
Global
Development
Index
Nokia
7,532,654,238
61.4%
-1.6
159
Samsung
2,379,782,942
19.4%
+1.1
132
SonyEricsson
766,928,380
6.2%
-1.0
85
RIM
458,498,025
3.7%
+1.0
58
LG
403,989,492
3.3%
-0.2
82
Motorola
194,981,993
1.6%
-0.3
51
Alcatel
121,918,969
1.0%
+0.3
300
Others
418,727,299
3.4%
+0.8
n/a
Nokia holds the #1 manufacturer spot in Africa, holding a commanding 61.4% share
and indexing 159 on Global Development Index.
" 4 out of every 5 ads are delivered on Nokia and Samsung devices in the Africa region.
" Outside of the top two manufacturers, African market is fairly fragmented with no single manufacturer controlling more than
7% of impressions share.
Page 12
AFRICA
Handset and Connected Device Detail: Q2 2011
Handset
Impressions
% Share
Pt. Chg
Nokia 6300
455,381,480
3.7%
-0.1
Global
Development
Index
170
Samsung SGH E250i
397,318,056
3.2%
-0.2
729
Nokia 3110c
378,452,653
3.1%
-0.1
157
Nokia N70
364,677,545
3.0%
-0.4
194
Nokia 1680c
313,794,634
2.6%
-0.4
492
RIM BlackBerry 8520
293,368,978
2.4%
+0.6
101
Nokia N73
251,574,365
2.0%
+0.4
137
Samsung SGH-E250
242,826,982
2.0%
+1.8
485
Nokia 6230i
205,031,304
1.7%
-0.1
575
Nokia 6120c
201,878,545
1.6%
-0.6
191
Nokia 2600c
191,845,719
1.6%
-0.0
247
Nokia E63
177,984,520
1.4%
-0.0
120
Nokia 5130
177,755,686
1.4%
-0.4
151
Nokia N2700 Classic
174,626,067
1.4%
+0.0
155
Nokia 6630
167,090,885
1.4%
-0.1
325
The top handsets havent fluctuated much in Africa over the past quarter. Advanced
phones continue to dominate the region.
" 12 out of 15 top devices are Nokia branded devices highlighting Nokias command over African market.
" Samsung SGH E250i handset indexes particularly higher (7X) than its global share in the African market.
Page 13
AFRICA
Summary: Q2 2011
Q1 2011
Q2 2011
Total
9,959,982,392
12,277,481,337
23.3%
Nokia
Q1 2011
63.0%
Smartphone
1,539,920,351
1,923,246,813
24.9%
Samsung
18.3%
19.4%
+1.1
Advanced
8,420,062,041
10,354,234,524
23.0%
SonyEricsson
7.3%
6.2%
-1.0
WAP
9,923,099,769
12,221,876,028
23.2%
RIM
2.7%
3.7%
+1.0
App
36,882,623
55,605,309
50.8%
LG
3.5%
3.3%
-0.2
% Chg
Q2 2011
61.4%
Pt. Chg
-1.6

Q1 2011
Q2 2011
% Chg
Nokia OS
36.6%
37.2%
+0.7
Symbian OS
26.6%
24.3%
-2.4
RIM OS
2.7%
3.7%
+1.0
" Africa grew by 23.3% impressions into Q2 across the InMobi network, primarily driven by
advanced phones.
" Within the region, Nigeria reported fastest growth of 2.3 share points over the first quarter.
" While Nokia devices are losing ad impression share globally, they continue to dominate the
Africa market with 61% share.
Page 14
KENYA MARKET SUMMARY
Total

Regional
Global
Development Development
Q1 2011
Q2 2011
% Chg
Index
Index
689,147,401
771,020,546
12%
na
na
Smartphone
44,175,926
58,144,782
32%
51
21
Advanced
644,971,475
712,875,764
11%
113
174
WAP
687,686,246
768,164,119
12%
100
120
App
1,461,155
2,856,427
95%
82
Page 15
KENYA
OS Share: Q2, 2011
Nokia OS
Symbian OS
37%
Android
54%
1%
Others
8%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Nokia OS
417,445,767
54.1%
-1.6
145
272
Symbian OS
62,678,697
8.1%
-0.1
34
43
Android
9,440,805
1.2%
+0.4
159
Others
281,455,277
36.50%
+1.4
na
na
Page 16
KENYA
Manufacturer Share: Q2, 2011
2%
2%
1%
3%
5%
9%
16%
62%
Nokia
Samsung
Alcatel
SonyEricsson
Motorola
Huawei
LG
Others
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Nokia
479,545,326 62.2%
-1.7
101
161
Samsung
123,669,599 16.0%
-0.7
83
109
Alcatel
69,446,844
9.0%
+1.8
907
2718
SonyEricsson 38,500,773
5.0%
+0.2
80
68
Motorola
15,666,737
2.0%
-1.4
128
65
Huawei
13,619,776
1.8%
+1.3
588
212
LG
9,637,035
1.2%
+0.1
38
31
Others
20,934,456
2.7%
+0.4
na
na
Page 17
KENYA
Handset and Connected Device Detail: Q2, 2011
-2.4
Regional
Development
Index
675
Global
Development
Index
3319
8.4%
+1.5
1,358
9981
3.4%
-0.2
217
536
19,313,799
2.5%
-0.1
859
430
Nokia 3110c
18,001,892
2.3%
-0.3
76
119
Nokia 6070
16,705,349
2.2%
-0.3
199
614
Nokia 2630
16,403,331
2.1%
-0.2
168
457
SonyEricsson K700c
15,824,080
2.1%
+0.2
248
804
Nokia 2760
12,676,688
1.6%
-0.1
244
939
Nokia 2626
12,229,246
1.6%
-0.2
150
289
Nokia 6300
11,995,767
1.6%
-0.2
42
71
Nokia C1-01
11,442,113
1.5%
+1.1
151
190
Samsung SGH-E250
11,403,816
1.5%
+1.3
75
363
Nokia 6020
11,071,031
1.4%
-0.1
153
447
Samsung SGH E250i
9,954,802
1.3%
-0.0
40
291
Handset
Impressions
% Share
Pt Chg
Nokia 1680c
133,050,210
17.3%
Alcatel OT 305
64,930,688
Nokia 2600c
26,119,208
Samsung C3010
Page 18
KENYA
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
689,147,401
771,020,546
12%
Smartphone
44,175,926
58,144,782
32%
Advanced
644,971,475
712,875,764
11%
WAP
687,686,246
768,164,119
12%
App
1,461,155
2,856,427
95%
Q1 2011
Q2 2011
Pt Chg
Nokia OS
55.8%
54.1%
-1.6
Symbian OS
8.2%
8.1%
-0.1
Android
0.9%
1.2%
+0.4

Q1 2011
Q2 2011
Pt Chg
Nokia 1680c
19.6%
17.3%
-2.4
Alcatel OT 305
7.0%
8.4%
+1.5

Nokia
Q1 2011
63.9%
Q2 2011
62.2%
Pt. Chg
-1.7
Samsung
16.7%
16.0%
-0.7
Alcatel
7.2%
9.0%
+1.8
Nokia 2600c
3.6%
3.4%
-0.2
SonyEricsson
4.8%
5.0%
+0.2
Samsung C3010
2.6%
2.5%
-0.1
Motorola
3.5%
2.0%
-1.4
Nokia 3110c
2.6%
2.3%
-0.3
Nokia 6070
2.4%
2.2%
-0.3
Nokia 2630
2.3%
2.1%
-0.2
SonyEricsson K700c
1.9%
2.1%
+0.2
Nokia 2760
1.7%
1.6%
-0.1
Nokia 2626
1.8%
1.6%
-0.2
Page 19
NIGERIA MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
1,471,602,490
2,355,999,535
60%
n/a
n/a
Smartphone
148,760,004
234,877,670
58%
78
33
Advanced
1,322,842,486
2,121,121,865
60%
106
163
WAP
1,469,731,865
2,352,090,592
60%
100
120
App
1,870,625
3,908,943
109%
37
Page 20
NIGERIA
OS Share: Q2, 2011
Nokia OS
22%
Symbian OS
Others
15%
63%
Regional
Global
Index
Index
OS
Impressions
Nokia OS
1,480,631,867
62.8%
-0.4
169
316
Symbian OS
363,551,832
15.4%
+0.4
64
82
Others
511,815,836
21.7%
-0.0
n/a
n/a
Page 21
NIGERIA
3% 1%
Nokia
4%
Samsung
7%
SonyEricsson
8%
LG
Sagem
Others
78%
Regional
Global
Index
Index
Nokia
1,842,545,441 78.2%
+0.2
127
202
Samsung
179,506,919
7.6%
+0.9
39
52
6.7%
-1.5
107
91
LG
61,226,978
2.6%
+0.3
79
65
Sagem
28,556,567
1.2%
-0.4
334
1924
Others
86,323,458
3.7%
+0.5
na
na
Page 22
NIGERIA
-0.6
Regional
Development
Index
204
Global
Development
Index
319
Handset
Impressions
% Share
Pt Chg
Nokia 3110c
147,886,147
6.3%
Nokia 2626
101,852,596
4.3%
-0.8
408
787
Nokia 2600c
94,313,498
4.0%
-0.3
256
633
Nokia N2700 Classic
87,969,462
3.7%
+0.2
263
406
Nokia 5130
77,843,575
3.3%
-0.4
228
344
Nokia 6300
68,370,116
2.9%
-0.2
78
133
Nokia C1-01
64,600,592
2.7%
+1.7
279
351
Nokia 5200
63,387,792
2.7%
-0.0
318
663
Nokia 6070
56,645,519
2.4%
-0.4
221
682
Nokia 1680c
48,695,482
2.1%
-0.2
81
397
Nokia N2690
47,715,041
2.0%
+0.1
248
272
Nokia 2630
46,304,832
2.0%
-0.2
155
422
Nokia C3-00
43,855,629
1.9%
+0.7
167
141
Nokia N72
43,029,769
1.8%
-0.1
204
371
Nokia 6230
38,001,900
1.6%
+0.3
183
629
Page 23
NIGERIA
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
1,471,602,490
2,355,999,535
60%
Smartphone
148,760,004
234,877,670
58%
Advanced
1,322,842,486
2,121,121,865
60%
WAP
1,469,731,865
2,352,090,592
60%
App
1,870,625
3,908,943
109%
Q1 2011
Q2 2011
Pt Chg
Nokia OS
63.2%
62.8%
-0.4
Symbian OS
15.1%
15.4%
+0.4

Q1 2011
Q2 2011
Pt Chg
Nokia 3110c
6.9%
6.3%
-0.6
Nokia 2626
5.2%
4.3%
-0.8

Nokia
Q1 2011
78.0%
Q2 2011
78.2%
Pt. Chg
+0.2
Samsung
6.7%
7.6%
+0.9
SonyEricsson
8.2%
6.7%
-1.5
Nokia 2600c
4.3%
4.0%
-0.3
LG
2.3%
2.6%
+0.3
Nokia N2700 Classic
3.6%
3.7%
+0.2
Sagem
1.6%
1.2%
-0.4
Nokia 5130
3.7%
3.3%
-0.4
Nokia 6300
3.1%
2.9%
-0.2
Nokia C1-01
1.0%
2.7%
+1.7
Nokia 5200
2.7%
2.7%
-0.0
Nokia 6070
2.8%
2.4%
-0.4
Nokia 1680c
2.3%
2.1%
-0.2
Page 24
SOUTH AFRICA MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
2,574,099,529
2,610,374,726
1%
na
na
Smartphone
548,209,898
663,674,397
21%
135
57
Advanced
2,025,889,631
1,946,700,329
-4%
91
141
WAP
2,566,983,206
2,599,052,600
1%
100
119
App
7,116,323
11,322,126
59%
96
Page 25
SOUTH AFRICA
OS Share: Q2, 2011
Nokia OS
20%
Symbian OS
RIM OS
Android
45%
Nokia OS
19%
Others
13%
2%
1%
Regional
Global
Index
Index
OS
Impressions
Nokia OS
526,728,872
20.2%
-3.0
142
192
Symbian OS
483,113,579
18.5%
-0.8
54
101
RIM OS
340,029,963
13.0%
+4.0
76
98
Android
25,961,097
1.0%
+0.4
349
204
Nokia OS
55,686,533
2.1%
-21.1
129
Others
1,178,854,682
45.16%
+20.6
na
na
Page 26
SOUTH AFRICA
2%
2%
Nokia
5%
Samsung
5%
RIM
38%
13%
LG
SonyEricsson
Motorola
Others
35%
Regional
Global
Index
Index
Nokia
999,924,479 38.3%
-3.8
62
99
Samsung
920,533,245 35.3%
+1.8
182
240
RIM
340,029,963 13.0%
+4.0
349
204
LG
139,851,584
5.4%
-1.2
163
134
4.6%
-1.3
73
62
Motorola
41,092,107
1.6%
-0.4
99
50
Others
49,664,866
1.9%
+0.8
na
na
Page 27
SOUTH AFRICA
+0.1
Regional
Development
Index
295
Global
Development
Index
2153
8.7%
+2.7
363
365
3.9%
-0.0
271
325
83,535,338
3.2%
+2.8
162
786
Samsung GT S5233A
81,735,031
3.1%
-1.1
284
1650
Nokia 5230
67,085,962
2.6%
-0.2
315
437
Samsung SGH-M620
56,717,018
2.2%
-0.4
228
1405
Nokia X3-00
55,156,917
2.1%
-0.4
187
385
LG KS360
53,098,078
2.0%
-0.6
252
1672
RIM BlackBerry 9300
51,738,357
2.0%
+0.8
354
318
Nokia 1680c
48,219,518
1.8%
-0.3
72
355
Nokia N70
38,298,866
1.5%
-0.3
49
96
Samsung GT-C3303
38,176,193
1.5%
+0.0
378
163
Nokia C3-00
36,327,641
1.4%
+0.3
125
106
Samsung SGH-J750
31,837,634
1.2%
+1.1
325
2681
Handset
Impressions
% Share
Pt Chg
Samsung SGH E250i
249,549,066
9.6%
RIM BlackBerry 8520
226,211,836
Nokia E63
102,495,734
Samsung SGH-E250
Page 28
SOUTH AFRICA
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
2,574,099,529
2,610,374,726
1%
Smartphone
548,209,898
663,674,397
21%
Advanced
2,025,889,631
1,946,700,329
-4%
WAP
2,566,983,206
2,599,052,600
1%
App
7,116,323
11,322,126
59%
Q1 2011
Q2 2011
Pt Chg
Nokia OS
23.2%
20.2%
-3.0
Symbian OS
19.3%
18.5%
-0.8
RIM OS
9.0%
13.0%
+4.0

Q1 2011
Q2 2011
Pt Chg
Samsung SGH E250i
9.5%
9.6%
+0.1
RIM BlackBerry 8520
6.0%
8.7%
+2.7

Nokia
Q1 2011
42.1%
Q2 2011
38.3%
Pt. Chg
-3.8
Samsung
33.4%
35.3%
+1.8
RIM
9.0%
13.0%
+4.0
Nokia E63
3.9%
3.9%
-0.0
LG
6.5%
5.4%
-1.2
Samsung SGH-E250
0.4%
3.2%
+2.8
SonyEricsson
5.9%
4.6%
-1.3
Samsung GT S5233A
4.2%
3.1%
-1.1
Nokia 5230
2.7%
2.6%
-0.2
Samsung SGH-M620
2.6%
2.2%
-0.4
Nokia X3-00
2.5%
2.1%
-0.4
LG KS360
2.7%
2.0%
-0.6
RIM BlackBerry 9300
1.2%
2.0%
+0.8
Page 29
ASIA PACIFIC SUMMARY

The Asia Pacific region continues to
grow at a steady pace on the InMobi
network, gaining over 8 billion
quarterly impressions over Q1.
" Asia Pacific grew to over 55 billion ad impressions
in the second quarter of 2011. The continued
growth of mobile media consumption in Asia
highlights the significant digital advertising
opportunity across the region.
Smartphone impressions grew twice

as quickly as advanced phone
impressions.

Type
Q1 2011
Q2 2011
% Chg
Total
47,619,097,797
55,698,570,498
17.0%
Global
Development
Index
n/a
Smartphone
9,762,700,097
12,959,194,344
32.7%
71
128
Advanced
37,856,397,700
42,739,376,154
12.9%
WAP
45,309,497,759
52,064,375,153
14.9%
112
App
2,309,600,038
3,634,195,345
57.4%
39
" Smartphones gained over 3 billion impressions,

attributing for 39.5% of total growth in mobile
impressions in the region. It is evident that
consumers continue to leverage smartphones as
a primary means to digital content consumption.
China grew the fastest among all

the countries in the APAC market
(+1.4 share points).
" In total, 13 of the top 14 countries in the region
gained considerable impressions from Q1 to Q2.
Page 30
ASIA PACIFIC
Asia Pacific OS Share: Q2 2011
Nokia OS
27%
32%
Symbian OS
Android
iPhone OS
Others
9%
OS
Impressions
% Share
Pt Chg
Global
Development
Index
Nokia OS
15,038,398,566
27.0%
-2.2
136
Symbian OS
12,927,273,486
23.2%
+0.1
123
Android
5,079,653,129
9.1%
+3.4
60
iPhone OS
5,003,872,419
9.0%
+1.2
61
Others
17,649,372,899
31.7%
-2.6
n/a
23%
9%
Nokia OS and Symbian OS remain the top two operation systems in the Asia Pacific
market by ad impressions.
" Among the top 4 platforms, only Android and iPhone OS continue to capture considerable share. The two platforms together
now represent 18.1% of all InMobi impressions in the Asia Pacific region, up from 13.3% in Q1 2011.
Page 31
ASIA PACIFIC
Asia Pacific Manufacturer Share: Q2 2011
2%
1%
1% 1%
3%
Nokia
5%
Manufacturer
Impressions
% Share
Pt Chg
Global
Development
Index
Nokia
28,179,343,705
50.6%
-2.0
131
Samsung
9,416,799,774
16.9%
+1.4
115
SonyEricsson
5,887,655,795
10.6%
-1.4
143
Apple
5,003,872,419
9.0%
+1.2
61
LG
1,619,931,653
2.9%
+0.1
73
HTC
1,077,636,120
1.9%
+0.5
39
Motorola
592,496,256
1.1%
+0.1
34
Nexian
587,772,069
1.1%
-0.3
210
Access
559,017,850
1.0%
+0.3
161
Others
2,774,044,857
5.0%
+0.1
n/a
Samsung
SonyEricsson
9%
Apple
LG
51%
11%
HTC
Motorola
Nexian
17%
Access
Others
Nokia devices represent the majority (51% share) of ad impressions in the region, while
growth in Android helped Samsung and HTC gain share.
" Samsung captured the most share in the Asia Pacific region, gaining +1.4 share points is just 3 months to reach 16.9%
market share by InMobi impressions, due to the growth in Android.
" Besides the market leader Nokia, rest of the market is fairly fragmented in the manufacturers category.
Page 32
ASIA PACIFIC
Asia Pacific Handset and Connected Device Detail: Q2 2011
Handset
Impressions
% Share
Pt Chg
Apple iPhone
4,260,376,706
7.6%
+0.3
Global
Development
Index
80
Nokia 3110c
1,859,250,429
3.3%
-0.5
170
Nokia 5233
1,374,193,584
2.5%
+0.5
175
Nokia 6300
1,325,946,568
2.4%
-0.3
109
Nokia N70
1,170,611,982
2.1%
-0.3
137
Nokia N73
1,113,324,736
2.0%
+0.6
133
Samsung GT-C3303
992,297,175
1.8%
+0.2
199
Nokia E63
881,371,936
1.6%
-0.1
131
Nokia C3-00
831,957,409
1.5%
+0.1
113
Nokia 7210
754,614,274
1.4%
-0.3
195
Nokia C1-01
745,525,022
1.3%
+1.1
171
Nokia N2700 Classic
728,348,863
1.3%
-0.3
142
Samsung GT-C3200
655,514,346
1.2%
+0.1
212
Samsung C3010
635,747,821
1.1%
+0.0
196
Nokia 5130
630,608,096
1.1%
-0.6
118
Apple iPhone remains the single most popular device in Asia Pacific with 7.6% share.
" Nokia devices hold 11 of the top 15 device ranks, although a lot of the Nokia devices lost share into Q2 2011.
Page 33
ASIA PACIFIC
Asia Pacific Summary: Q2 2011
Q1 2011
Q2 2011
Total
47,619,097,797
55,698,570,498
17.0%
Nokia
Q1 2011
52.6%
Smartphone
9,762,700,097
12,959,194,344
32.7%
Samsung
15.5%
16.9%
+1.4
Advanced
37,856,397,700
42,739,376,154
12.9%
SonyEricsson
12.0%
10.6%
-1.4
WAP
45,309,497,759
52,064,375,153
14.9%
Apple
7.7%
9.0%
+1.2
App
2,309,600,038
3,634,195,345
57.4%
LG
2.8%
2.9%
+0.1
% Chg
Q2 2011
50.6%
Pt. Chg
-2.0

Q1 2011
Q2 2011
Pt. Chg
Nokia OS
29.2%
27.0%
-2.2
Symbian OS
23.1%
23.2%
+0.1
Android
5.7%
9.1%
+3.4
" Asia Pacific mobile impressions continue to grow at a

steady pace, growing by 17% over the past quarter.
" Android OS gains significant traction in Q2 2011.
" While India continues to represent 4 of every 10 ad
impressions in Asia, China registered top growth (+1.4
share points) in the region.
Page 34
AUSTRALIA MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
605,642,793
1,103,526,663
82%
n/a
n/a
Smartphone
374,178,051
899,547,774
140%
239
170
Advanced
231,464,742
203,978,889
-12%
27
34
WAP
336,465,767
512,437,691
52%
50
56
App
269,177,026
591,088,972
120%
821
321
Page 35
AUSTRALIA
OS Share: Q2, 2011
3%
iPhone OS
12%
Android
Symbian OS
5%
RIM OS
Nokia OS
10%
54%
Others
16%
Regional
Global
Index
Index
OS
Impressions
iPhone OS
591,955,095
53.6%
+19.6
597
365
Android
175,149,287
15.9%
+2.0
174
105
Symbian OS
115,308,540
10.4%
-10.7
45
55
RIM OS
60,570,970
5.5%
+2.8
608
86
Nokia OS
32,696,479
3.0%
-1.7
11
15
Others
127,846,292
11.6%
-12.0
na
na
Page 36
AUSTRALIA
2%
2%
2%
2%
1%
2%
5%
6%
10%
54%
Apple
Nokia
Samsung
HTC
RIM
ZTE
Access
Motorola
LG
SonyEricsson
Others
14%
Regional
Global
Index
Index
Apple
591,955,095 53.6%
+19.6
597
365
Nokia
152,954,723 13.9%
-11.6
27
36
Samsung
108,907,773
9.9%
-4.4
58
67
HTC
71,935,721
6.5%
-1.2
337
130
RIM
60,570,970
5.5%
+2.8
607
86
ZTE
26,908,640
2.4%
-2.3
1,150
1108
Access
20,641,678
1.9%
-1.2
186
301
Motorola
20,624,626
1.9%
+0.5
176
60
LG
16,819,042
1.5%
-1.2
52
38
1.1%
-1.2
11
15
Others
19,613,754
1.8%
+0.2
n/a
n/a
Page 37
AUSTRALIA
+16.2
Regional
Development
Index
547
Global
Development
Index
438
Handset
Impressions
% Share
Pt Chg
Apple iPhone
461,929,160
41.9%
Apple iPod
85,803,313
7.8%
+0.1
1,261
198
RIM BlackBerry 9700
47,216,446
4.3%
+3.3
1,763
572
Apple iPad
44,222,622
4.0%
+3.3
558
334
Samsung GT-I9000
41,572,742
3.8%
+1.9
401
316
Nokia 6120c
25,074,377
2.3%
-2.4
212
264
HTC Desire HD
23,946,164
2.2%
+1.0
453
292
Nokia E63
19,402,812
1.8%
-2.4
111
146
Samsung GT-C5220
17,601,152
1.6%
-1.9
2,818
6091
HTC Desire
16,505,559
1.5%
-2.3
294
188
ZTE T100
15,052,890
1.4%
-1.1
3,429
7381
Nokia 6300
14,020,704
1.3%
-1.4
53
58
Nokia C3-00
11,953,270
1.1%
-0.9
73
82
Page 38
AUSTRALIA
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
605,642,793
1,103,526,663
82%
Smartphone
374,178,051
899,547,774
140%
Advanced
231,464,742
203,978,889
-12%
WAP
336,465,767
512,437,691
52%
App
269,177,026
591,088,972
120%
Q1 2011
Q2 2011
Pt Chg
iPhone OS
34.0%
53.6%
+19.6
Android
13.9%
15.9%
+2.0
Symbian OS
21.1%
10.4%
-10.7

Q1 2011
Q2 2011
Pt Chg
Apple iPhone
25.7%
41.9%
+16.2
Apple iPod
7.7%
7.8%
+0.1

Apple
Q1 2011
34.0%
Q2 2011
53.6%
Pt. Chg
+19.6
Nokia
25.4%
13.9%
-11.6
Samsung
14.3%
9.9%
-4.4
RIM BlackBerry 9700
1.0%
4.3%
+3.3
HTC
7.7%
6.5%
-1.2
Apple iPad
0.7%
4.0%
+3.3
RIM
2.7%
5.5%
+2.8
Samsung GT-I9000
1.8%
3.8%
+1.9
Nokia 6120c
4.6%
2.3%
-2.4
HTC Desire HD
1.2%
2.2%
+1.0
Nokia E63
4.2%
1.8%
-2.4
Samsung GT-C5220
3.5%
1.6%
-1.9
HTC Desire
3.8%
1.5%
-2.3
Page 39
HONG KONG MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
240,155,475
472,064,030
97%
na
na
Smartphone
160,297,062
336,843,377
110%
218
154
Advanced
79,858,413
135,220,653
69%
38
49
WAP
109,814,137
261,025,937
138%
59
66
App
130,341,338
211,038,093
62%
685
268
Page 40
HONG KONG
OS Share: Q2, 2011
1%
Android
12%
iPhone OS
9%
36%
Symbian OS
Nokia OS
RIM OS
11%
Others
30%
Regional
Global
Index
Index
OS
Impressions
Android
172,131,517
36.5%
-3.1
400
241
iPhone OS
143,395,944
30.4%
+6.5
338
207
Symbian OS
51,527,230
10.9%
+0.1
47
58
Nokia OS
41,236,925
8.7%
+1.9
32
44
RIM OS
6,403,664
1.4%
-0.3
150
21
Others
57,368,750
12.2%
-5.1
na
na
Page 41
HONG KONG
1%
1%
1%
2%
4%
6%
30%
7%
11%
17%
Apple
Nokia
Samsung
HTC
SonyEricsson
Motorola
LG
RIM
Lenovo
Access
Others
19%
Regional
Global
Index
Index
Apple
143,395,944 30.4%
+6.5
338
207
Nokia
90,278,154
19.1%
+2.3
38
49
Samsung
78,372,838
16.6%
-2.2
98
113
HTC
53,096,098
11.2%
-1.4
581
225
7.1%
-4.1
67
96
Motorola
29,333,393
6.2%
+0.3
584
199
LG
17,126,587
3.6%
+0.7
125
91
RIM
6,403,664
1.4%
-0.3
150
21
Lenovo
5,963,525
1.3%
+1.2
695
436
Access
5,201,420
1.1%
+0.2
110
177
Others
9,575,562
2.0%
-3.2
na
na
Page 42
HONG KONG
+1.9
Regional
Development
Index
295
Global
Development
Index
236
7.7%
-2.4
820
648
4.5%
+3.8
620
372
19,035,890
4.0%
-1.2
792
507
HTC Desire HD
16,438,080
3.5%
-0.5
727
468
Apple iPod
16,013,502
3.4%
+0.8
550
86
Samsung GT-S5660
9,598,139
2.0%
+1.9
546
666
Handset
Impressions
% Share
Pt Chg
Apple iPhone
106,343,487
22.5%
Samsung GT-I9000
36,414,300
Apple iPad
21,038,955
HTC Desire
Nokia C3-00
9,434,421
2.0%
+1.7
134
152
Motorola MB525
9,285,784
2.0%
-0.1
1,715
980
Samsung Nexus S
8,827,001
1.9%
+1.6
2,788
1974
Motorola XT300
6,526,267
1.4%
+0.0
686
563
Lenovo 3GW100
5,953,129
1.3%
+1.2
1,079
493
Nokia 6300
5,913,986
1.3%
-0.3
53
57
Page 43
HONG KONG
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
240,155,475
472,064,030
97%
Smartphone
160,297,062
336,843,377
110%
Advanced
79,858,413
135,220,653
69%
WAP
109,814,137
261,025,937
138%
App
130,341,338
211,038,093
62%
Q1 2011
Q2 2011
Pt Chg
Android
39.6%
36.5%
-3.1
iPhone OS
23.9%
30.4%
+6.5
Symbian OS
10.8%
10.9%
+0.1

Q1 2011
Q2 2011
Pt Chg
Apple iPhone
20.6%
22.5%
+1.9
Samsung GT-I9000
10.1%
7.7%
-2.4

Apple
Q1 2011
23.9%
Q2 2011
30.4%
Pt. Chg
+6.5
Nokia
16.8%
19.1%
+2.3
Samsung
18.8%
16.6%
-2.2
Apple iPad
0.7%
4.5%
+3.8
HTC
12.6%
11.2%
-1.4
HTC Desire
5.3%
4.0%
-1.2
SonyEricsson
11.1%
7.1%
-4.1
HTC Desire HD
4.0%
3.5%
-0.5
Apple iPod
2.6%
3.4%
+0.8
Samsung GT-S5660
0.2%
2.0%
+1.9
Nokia C3-00
0.3%
2.0%
+1.7
Motorola MB525
2.1%
2.0%
-0.1
Samsung Nexus S
0.3%
1.9%
+1.6
Page 44
INDIA MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
20,534,574,559 24,344,693,839
19%
na
na
Smartphone
2,807,727,293
3,227,570,681
15%
59
42
Advanced
17,726,847,266
21,117,123,158
19%
121
155
WAP
20,459,056,119
24,215,238,811
18%
106
119
App
75,518,440
129,455,028
71%
Page 45
INDIA
OS Share: Q2, 2011
Nokia OS
31%
40%
Symbian OS
Android
MeeGo
Others
26%
1%
1%
Regional
Global
Index
Index
OS
Impressions
Nokia OS
7,523,906,194
30.9%
-1.6
114
155
Symbian OS
6,389,456,476
26.2%
+1.1
113
139
Android
350,863,548
1.4%
+0.8
16
10
MeeGo
237,608,356
1.0%
+0.0
167
250
Others
9,842,859,265
40.4%
-0.3
n/a
n/a
Page 46
INDIA
1% 1%
4%
Nokia
4%
Samsung
5%
SonyEricsson
LG
Access
27%
58%
MicroMax
Others
Manufacturer
Nokia
Samsung
SonyEricsson
LG
Access
MicroMax
Others
Regional
Global
%
Pt. Chg Development Development
Share
Index
Index
14,118,818,162 58.0% -0.4
115
150
6,546,438,049 26.9% +1.8
159
183
1,206,485,769 5.0%
-1.3
47
67
944,395,727
3.9%
+0.2
133
97
323,789,315
1.3%
+0.4
133
214
276,824,830
1.1%
-0.1
228
492
927,941,987
3.8%
-0.6
na
na
Impressions
Page 47
INDIA
+1.1
Regional
Development
Index
204
Global
Development
Index
357
Handset
Impressions
% Share
Pt Chg
Nokia 5233
1,222,661,500
5.0%
Nokia 3110c
1,140,644,678
4.7%
-0.6
140
238
Samsung GT-C3303
1,024,475,841
4.2%
+0.5
236
470
Samsung GT-C3200
668,063,947
2.7%
+0.2
233
495
Nokia 7210
656,936,990
2.7%
-0.5
199
388
Nokia N73
645,681,900
2.7%
+0.7
133
177
Samsung C3010
626,677,358
2.6%
+0.0
226
442
Nokia C1-01
575,876,784
2.4%
+2.1
177
303
Nokia N2690
542,534,810
2.2%
-0.8
199
299
Nokia N70
504,282,264
2.1%
-0.2
99
135
Nokia N2700 Classic
501,351,648
2.1%
-0.7
157
224
Samsung GT-S3310
496,039,224
2.0%
-0.4
234
498
Nokia 6300
474,886,611
2.0%
-0.2
82
89
Nokia 5130
377,662,592
1.6%
-1.0
137
161
Samsung GT S3653
375,098,766
1.5%
-0.1
178
336
Page 48
INDIA
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
20,534,574,559
24,344,693,839
19%
Smartphone
2,807,727,293
3,227,570,681
15%
Advanced
17,726,847,266
21,117,123,158
19%
WAP
20,459,056,119
24,215,238,811
18%
App
75,518,440
129,455,028
71%
Q1 2011
Q2 2011
Pt Chg
Nokia OS
32.5%
30.9%
-1.6
Symbian OS
25.2%
26.2%
+1.1
Android
0.7%
1.4%
+0.8

Q1 2011
Q2 2011
Pt Chg
Nokia 5233
4.0%
5.0%
+1.1
Nokia 3110c
5.3%
4.7%
-0.6

Nokia
Q1 2011
58.4%
Q2 2011
58.0%
Pt. Chg
-0.4
Samsung
25.1%
26.9%
+1.8
SonyEricsson
6.3%
5.0%
-1.3
Samsung GT-C3303
3.7%
4.2%
+0.5
LG
3.7%
3.9%
+0.2
Samsung GT-C3200
2.6%
2.7%
+0.2
Access
0.9%
1.3%
+0.4
Nokia 7210
3.2%
2.7%
-0.5
Nokia N73
2.0%
2.7%
+0.7
Samsung C3010
2.5%
2.6%
+0.0
Nokia C1-01
0.3%
2.4%
+2.1
Nokia N2690
3.0%
2.2%
-0.8
Nokia N70
2.2%
2.1%
-0.2
Page 49
INDONESIA MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
13,209,177,211 12,893,175,844
-2%
na
na
Smartphone
1,658,089,405
1,737,152,332
5%
68
48
Advanced
11,551,087,806
11,156,023,512
-3%
117
149
WAP
13,160,873,961
12,795,042,438
-3%
106
119
App
48,303,250
98,133,406
103%
12
Page 50
INDONESIA
OS Share: Q2, 2011
Nokia OS
Symbian OS
34%
34%
Android
RIM OS
iPhone OS
Others
1%
1%
29%
1%
Regional
Global
Index
Index
OS
Impressions
Nokia OS
4,380,451,438
34.0%
-1.1
126
171
Symbian OS
3,683,408,603
28.6%
+1.5
123
151
Android
192,252,261
1.5%
+0.9
16
10
RIM OS
159,915,872
1.2%
+0.3
137
19
iPhone OS
131,529,423
1.0%
+0.6
11
Others
4,345,618,248
33.7%
-2.2
n/a
n/a
Page 51
INDONESIA
1%
1%
2%
1%
4%
4%
7%
18%
62%
Nokia
SonyEricsson
Samsung
Nexian
LG
RIM
Access
Apple
Others
Regional
Global
Index
Index
Nokia
8,045,294,035 62.4%
+0.5
123
161
SonyEricsson 2,339,904,769 18.1%
-1.8
172
246
Samsung
871,610,323
6.8%
+0.8
40
46
Nexian
513,193,265
4.0%
-0.3
377
793
LG
236,518,709
1.8%
+0.0
63
46
RIM
159,915,872
1.2%
+0.3
137
19
Access
138,071,408
1.1%
+0.6
107
172
Apple
131,529,423
1.0%
+0.6
11
7
Others
457,138,041
3.5%
-0.8
na
na
Page 52
INDONESIA
+0.4
Regional
Development
Index
261
Global
Development
Index
342
3.4%
+0.3
225
255
3.0%
-0.2
143
196
377,311,616
2.9%
-0.1
123
134
Nokia 2600c
323,836,809
2.5%
-0.3
268
397
Nokia 3110c
316,881,654
2.5%
-0.2
74
125
Nokia 7610
291,202,674
2.3%
-0.2
251
382
Handset
Impressions
% Share
Pt Chg
Nokia E63
532,384,284
4.1%
Nokia C3-00
433,316,301
Nokia N70
386,720,345
Nokia 6300
Nexian NX G922
274,014,935
2.1%
-0.2
316
687
SonyEricsson W200i
273,657,153
2.1%
-0.2
304
548
Nokia N73
266,351,969
2.1%
+0.8
103
138
Nokia 2630
261,970,436
2.0%
-0.2
329
436
Nokia 5300
240,362,751
1.9%
-0.1
262
473
Nokia 6600
214,197,407
1.7%
-0.2
282
473
Nokia 6030
194,496,825
1.5%
-0.3
173
319
Nokia 2626
190,130,998
1.5%
-0.3
164
268
Page 53
INDONESIA
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
13,209,177,211
12,893,175,844
-2%
Smartphone
1,658,089,405
1,737,152,332
5%
Advanced
11,551,087,806
11,156,023,512
-3%
WAP
13,160,873,961
12,795,042,438
-3%
App
48,303,250
98,133,406
103%
Q1 2011
Q2 2011
Pt Chg
Nokia OS
35.1%
34.0%
-1.1
Symbian OS
27.1%
28.6%
+1.5
Android
0.6%
1.5%
+0.9

Q1 2011
Q2 2011
Pt Chg
Nokia E63
3.7%
4.1%
+0.4
Nokia C3-00
3.0%
3.4%
+0.3

Nokia
Q1 2011
61.9%
Q2 2011
62.4%
Pt. Chg
+0.5
SonyEricsson
19.9%
18.1%
-1.8
Samsung
5.9%
6.8%
+0.8
Nokia N70
3.2%
3.0%
-0.2
Nexian
4.3%
4.0%
-0.3
Nokia 6300
3.0%
2.9%
-0.1
LG
1.8%
1.8%
+0.0
Nokia 2600c
2.8%
2.5%
-0.3
Nokia 3110c
2.6%
2.5%
-0.2
Nokia 7610
2.4%
2.3%
-0.2
Nexian NX G922
2.3%
2.1%
-0.2
SonyEricsson W200i
2.4%
2.1%
-0.2
Nokia N73
1.3%
2.1%
+0.8
Page 54
JAPAN MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
2,766,673,689
3,056,234,044
10%
na
na
Smartphone
2,656,638,293
3,014,483,627
13%
289
205
Advanced
110,035,396
41,750,417
-62%
WAP
762,715,448
394,363,302
-48%
14
15
App
2,003,958,241
2,661,870,742
33%
1335
523
Page 55
JAPAN
OS Share: Q2, 2011
1%
Android
iPhone OS
45%
54%
Others
Regional
Global
Index
Index
OS
Impressions
Android
1,658,534,511
54.3%
+22.8
595
358
iPhone OS
1,374,499,613
45.0%
-20.0
501
306
Others
23,199,921
0.8%
-2.8
na
na
Page 56
JAPAN
2%
3%
2%
4%
4%
5%
45%
Apple
SonyEricsson
Samsung
Sharp
DoCoMo
Google
Toshiba
Others
35%
Regional
Global
Index
Index
Apple
1,374,499,613 45.0%
-20.0
501
306
SonyEricsson 1,069,325,092 35.0%
+10.7
331
474
Samsung
157,747,215
5.2%
+1.6
31
35
Sharp
135,182,060
4.4%
+4.0
1,208
2518
DoCoMo
124,965,383
4.1%
+2.9
1,246
2470
Google
87,352,569
2.9%
+2.3
940
1630
Toshiba
50,296,582
1.6%
+1.5
999
1,603
Others
56,865,531
1.9%
-3.0
na
na
Page 57
JAPAN
Summary: Q2, 2011
Q1 2011
Q2 2011

% Chg
Total
2,766,673,689
3,056,234,044
10%
Smartphone
2,656,638,293
3,014,483,627
13%
Advanced
110,035,396
41,750,417
-62%
WAP
762,715,448
394,363,302
-48%
App
2,003,958,241
2,661,870,742
33%
Q1 2011
Q2 2011
Pt Chg
Android
31.5%
54.3%
+22.8
iPhone OS
65.0%
45.0%
-20.0
Others
3.5%
0.8%
-2.8

Apple
Q1 2011
65.0%
Q2 2011
45.0%
Pt. Chg
-20.0
SonyEricsson
24.3%
35.0%
+10.7
Samsung
3.6%
5.2%
+1.6
Sharp
0.4%
4.4%
+4.0
DoCoMo
1.2%
4.1%
+2.9
Page 58
MALAYSIA MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
543,733,023
742,293,529
37%
na
na
Smartphone
177,772,048
301,310,988
69%
137
97
Advanced
365,960,975
440,982,541
20%
81
103
WAP
470,025,391
606,519,656
29%
87
98
App
73,707,632
135,773,873
84%
280
110
Page 59
MALAYSIA
OS Share: Q2, 2011
Symbian OS
29%
28%
Android
iPhone OS
Nokia OS
RIM OS
1%
1%
11%
18%
12%
Windows
Mobile OS
Others
Regional
Global
Index
Index
OS
Impressions
Symbian OS
208,541,202
28.1%
-2.3
121
148
Android
134,101,439
18.1%
+6.5
198
119
iPhone OS
89,265,751
12.0%
+5.8
134
82
Nokia OS
82,604,546
11.1%
-2.4
41
56
RIM OS
8,243,850
1.1%
+0.2
123
17
Windows
Mobile OS
7,525,864
1.0%
+0.4
488
383
Others
212,010,877
28.56%
-8.3
na
na
Page 60
MALAYSIA
2%
2%
2%
1%
2%
4%
11%
38%
12%
Nokia
SonyEricsson
Apple
HTC
Samsung
Access
Huawei
Motorola
RIM
Others
27%
Regional
Global
Index
Index
Nokia
279,789,907 37.7%
-4.4
75
97
SonyEricsson 203,826,292 27.5%
-8.2
260
372
Apple
89,265,751
12.0%
+5.8
134
82
HTC
81,493,174
11.0%
+4.0
567
219
Samsung
32,897,142
4.4%
+0.9
26
30
Access
11,965,342
1.6%
+0.7
161
259
Huawei
11,544,154
1.6%
+1.5
533
186
Motorola
11,391,119
1.5%
+0.3
144
49
RIM
8,243,850
1.1%
+0.2
123
17
Others
11,876,797
1.6%
-0.7
na
na
Page 61
MALAYSIA
+3.6
Regional
Development
Index
120
Global
Development
Index
96
5.6%
+2.1
4,161
6777
3.6%
+2.2
567
589
19,643,489
2.6%
+0.5
177
201
Apple iPad
14,788,894
2.0%
+1.8
277
166
HTC Droid Eris
12,452,201
1.7%
+1.1
1,299
587
SonyEricsson J20i
12,067,850
1.6%
+0.5
1,735
2780
Handset
Impressions
% Share
Pt Chg
Apple iPhone
68,042,320
9.2%
HTC Nexus One
41,760,661
Nokia 5800d
26,640,780
Nokia C3-00
Nokia N70
12,037,582
1.6%
-0.8
77
106
SonyEricsson J105i
11,769,975
1.6%
-0.7
536
979
Nokia E71
11,618,195
1.6%
-0.1
265
261
Nokia N73
11,241,978
1.5%
+0.2
76
101
Samsung GT-I9000
10,197,598
1.4%
+0.5
146
115
SonyEricsson K800i
9,969,460
1.3%
-0.8
336
329
Nokia E63
9,863,072
1.3%
-0.2
84
110
SonyEricsson W910i
8,946,553
1.2%
-0.5
888
1199
Page 62
MALAYSIA
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
543,733,023
742,293,529
37%
Smartphone
177,772,048
301,310,988
69%
Advanced
365,960,975
440,982,541
20%
WAP
470,025,391
606,519,656
29%
App
73,707,632
135,773,873
84%
Q1 2011
Q2 2011
Pt Chg
Symbian OS
30.4%
28.1%
-2.3
Android
11.6%
18.1%
+6.5
iPhone OS
6.2%
12.0%
+5.8

Q1 2011
Q2 2011
Pt Chg
Apple iPhone
5.5%
9.2%
+3.6
HTC Nexus One
3.5%
5.6%
+2.1

Nokia
Q1 2011
42.1%
Q2 2011
37.7%
Pt. Chg
-4.4
SonyEricsson
35.7%
27.5%
-8.2
Apple
6.2%
12.0%
+5.8
Nokia 5800d
1.4%
3.6%
+2.2
HTC
7.0%
11.0%
+4.0
Nokia C3-00
2.2%
2.6%
+0.5
Samsung
3.6%
4.4%
+0.9
Apple iPad
0.2%
2.0%
+1.8
HTC Droid Eris
0.5%
1.7%
+1.1
SonyEricsson J20i
1.1%
1.6%
+0.5
Nokia N70
2.4%
1.6%
-0.8
SonyEricsson J105i
2.3%
1.6%
-0.7
Nokia E71
1.7%
1.6%
-0.1
Page 63
SINGAPORE MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
543,733,023
363,054,759
-33%
na
na
Smartphone
177,772,048
313,755,228
76%
258
182
Advanced
365,960,975
49,299,531
-87%
17
22
WAP
470,025,391
161,391,340
-66%
48
53
App
73,707,632
201,663,419
174%
851
333
Page 64
SINGAPORE
OS Share: Q2, 2011
3%
5%
iPhone OS
Android
7%
RIM OS
7%
Symbian OS
Nokia OS
52%
Others
26%
Regional
Global
Index
Index
OS
Impressions
iPhone OS
187,502,190
51.6%
+8.8
575
351
Android
93,712,028
25.8%
-2.1
283
170
RIM OS
26,356,402
7.3%
-5.2
803
113
Symbian OS
25,006,306
6.9%
-1.0
30
36
Nokia OS
11,368,460
3.1%
+1.2
12
16
Others
19,109,374
5.26%
-1.7
na
na
Page 65
SINGAPORE
3%
2% 3%
4%
7%
8%
52%
10%
Apple
Samsung
Nokia
HTC
RIM
Motorola
SonyEricsson
LG
Others
12%
Regional
Global
Index
Index
Apple
187,502,190 51.6%
+8.8
575
351
Samsung
43,584,241
12.0%
-0.8
71
82
Nokia
35,580,901
9.8%
+0.5
19
25
HTC
29,305,622
8.1%
-1.7
417
161
RIM
26,356,402
7.3%
-5.2
803
113
Motorola
13,219,295
3.6%
-0.5
342
117
3.0%
-1.4
28
40
LG
7,463,638
2.1%
-0.2
71
51
Others
9,262,510
2.6%
+0.5
na
na
Page 66
SINGAPORE
+5.5
Regional
Development
Index
583
Global
Development
Index
466
5.5%
-1.7
584
461
3.8%
+3.1
528
317
11,746,347
3.2%
+0.2
525
82
Samsung GT-S5660
10,704,133
2.9%
+2.6
791
966
HTC Desire
9,094,320
2.5%
-2.0
492
315
RIM BlackBerry 9000
7,658,793
2.1%
-1.7
3,109
1052
RIM BlackBerry 9700
6,926,260
1.9%
-1.8
786
255
Motorola XT300
6,120,835
1.7%
+0.2
837
687
HTC Desire HD
6,002,264
1.7%
-0.7
345
222
HTC Droid Eris
4,413,179
1.2%
+0.4
941
425
LG P500
3,790,784
1.0%
+0.8
760
820
Handset
Impressions
% Share
Pt Chg
Apple iPhone
161,984,192
44.6%
Samsung GT-I9000
19,952,019
Apple iPad
13,771,650
Apple iPod
Page 67
SINGAPORE
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
543,733,023
363,054,759
-33%
Smartphone
177,772,048
313,755,228
76%
Advanced
365,960,975
49,299,531
-87%
WAP
470,025,391
161,391,340
-66%
App
73,707,632
201,663,419
174%
Q1 2011
Q2 2011
Pt Chg
iPhone OS
42.8%
51.6%
+8.8
Android
27.9%
25.8%
-2.1
RIM OS
12.4%
7.3%
-5.2

Q1 2011
Q2 2011
Pt Chg
Apple iPhone
39.1%
44.6%
+5.5
Samsung GT-I9000
7.2%
5.5%
-1.7

Apple
Q1 2011
42.8%
Q2 2011
51.6%
Pt. Chg
+8.8
Samsung
12.8%
12.0%
-0.8
Nokia
9.3%
9.8%
+0.5
Apple iPad
0.7%
3.8%
+3.1
HTC
9.8%
8.1%
-1.7
Apple iPod
3.0%
3.2%
+0.2
RIM
12.4%
7.3%
-5.2
Samsung GT-S5660
0.3%
2.9%
+2.6
HTC Desire
4.5%
2.5%
-2.0
RIM BlackBerry 9000
3.8%
2.1%
-1.7
RIM BlackBerry 9700
3.7%
1.9%
-1.8
Motorola XT300
1.5%
1.7%
+0.2
HTC Desire HD
2.3%
1.7%
-0.7
Page 68
TAIWAN MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
219,253,368
373,835,629
71%
na
na
Smartphone
206,020,156
349,490,113
70%
273
193
Advanced
13,233,212
24,345,516
84%
12
WAP
61,883,915
146,616,113
137%
42
47
App
157,369,453
227,219,516
44%
932
365
Page 69
TAIWAN
OS Share: Q2, 2011
3%
5%
Android
iPhone OS
Symbian OS
29%
Others
63%
Regional
Global
Index
Index
OS
Impressions
Android
235,039,721
62.9%
-16.2
689
415
iPhone OS
110,134,316
29.5%
+14.7
328
200
Symbian OS
10,958,410
2.9%
+0.9
13
15
Others
17,703,182
4.7%
+0.7
na
na
Page 70
TAIWAN
2%
3%
3%
1%
3%
4%
37%
6%
11%
HTC
Apple
Samsung
Motorola
SonyEricsson
Nokia
Lenovo
LG
ZTE
Others
29%
Regional
Global
Index
Index
HTC
138,885,774 37.2%
-8.3
1,920
742
Apple
110,134,316 29.5%
+14.7
328
200
Samsung
42,982,513
11.5%
-5.3
68
78
Motorola
21,744,547
5.8%
-1.0
547
186
3.6%
-0.1
34
49
Nokia
13,059,516
3.5%
+1.1
7
9
Lenovo
12,392,713
3.3%
+3.3
1,822
1,144
LG
5,630,702
1.5%
+0.7
52
38
ZTE
3,740,213
1.0%
+0.5
472
454
Others
11,679,027
3.1%
-5.6
na
na
Page 71
TAIWAN
+10.4
Regional
Development
Index
310
Global
Development
Index
248
17.4%
-0.1
3,639
2342
11.3%
-10.0
2,220
1423
26,165,570
7.0%
-4.8
744
588
Apple iPad
14,343,528
3.8%
+3.4
534
320
Lenovo 3GW100
12,392,703
3.3%
+3.3
2,836
1297
HTC S510e
11,498,175
3.1%
+3.1
2,724
2257
Motorola XT300
9,882,749
2.6%
-1.3
1,312
1077
Apple iPod
7,202,024
1.9%
+0.9
312
49
Motorola MB525
5,729,071
1.5%
+0.2
1,336
764
Samsung GT-i5500
5,671,871
1.5%
-0.4
3,548
1547
HTC Vision
4,688,501
1.3%
+0.9
3,618
2092
HTC Legend
4,404,660
1.2%
-0.5
1,408
1273
Handset
Impressions
% Share
Pt Chg
Apple iPhone
88,588,764
23.7%
HTC Desire HD
65,179,562
HTC Desire
42,270,950
Samsung GT-I9000
Page 72
TAIWAN
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
219,253,368
373,835,629
71%
Smartphone
206,020,156
349,490,113
70%
Advanced
13,233,212
24,345,516
84%
WAP
61,883,915
146,616,113
137%
App
157,369,453
227,219,516
44%
Q1 2011
Q2 2011
Pt Chg
Android
79.1%
62.9%
-16.2
iPhone OS
14.8%
29.5%
+14.7
Symbian OS
2.0%
2.9%
+0.9

Q1 2011
Q2 2011
Pt Chg
Apple iPhone
13.3%
23.7%
+10.4
HTC Desire HD
17.5%
17.4%
-0.1

HTC
Q1 2011
45.4%
Q2 2011
37.2%
Pt. Chg
-8.3
Apple
14.8%
29.5%
+14.7
Samsung
16.8%
11.5%
-5.3
HTC Desire
21.3%
11.3%
-10.0
Motorola
6.8%
5.8%
-1.0
Samsung GT-I9000
11.8%
7.0%
-4.8
SonyEricsson
3.7%
3.6%
-0.1
Apple iPad
0.5%
3.8%
+3.4
Lenovo 3GW100
0.0%
3.3%
+3.3
HTC S510e
0.0%
3.1%
+3.1
Motorola XT300
4.0%
2.6%
-1.3
Apple iPod
1.0%
1.9%
+0.9
Motorola MB525
1.3%
1.5%
+0.2
Page 73
CENTRAL & SOUTH AMERICA SUMMARY

Mobile ads across the region
continue to grow rapidly, gaining
34.2% from Q1 to Q2 2011.
" InMobi now serves nearly 3.5 billion
impressions a quarter in the region. This
large volume of impressions represents a
massive opportunity for advertisers to reach
their customers via mobile devices.
There are 2 ad impressions on

advanced phones for every 1 on a
smartphone.
" Although smartphone impressions almost
doubled in their volume, advanced phones
still dominate the ad impression share in
South America.

Q1 2011
Q2 2011
% Chg
Total
2,604,266,955
3,496,122,963
34.2%
Global
Development
Index
n/a
Smartphone
638,465,253
1,093,287,656
71.2%
72
126
Advanced
1,965,801,702
2,402,835,307
22.2%
WAP
2,450,345,539
3,235,822,351
32.1%
111
App
153,921,416
260,300,612
69.1%
45
Android surpasses iPhone OS by

ad requests for the first time.
" Although both platforms represent less than
8% of the market, Android has surpass Apple
iOS to become the 4th largest platform in the
region.
Page 74

OS Share: Q2 2011
Nokia OS
21%
Impressions
% Share
Nokia OS
727,354,741
20.8%
-3.2
105
Symbian OS
573,395,482
16.4%
+0.9
87
RIM OS
Android
276,755,441
7.9%
+3.6
52
MeeGo
iPhone OS
264,026,690
7.6%
+2.4
51
RIM OS
258,199,791
7.4%
+2.9
115
MeeGo
44,358,364
1.3%
+0.8
325
Others
1,352,032,454
39%
-7.3
n/a
Symbian OS
Android
39%
iPhone OS
16%
Others
1%
7%
8%
8%
Global
Pt. Chg Development
Index
OS
Even after losing 3.2 share points, Nokia OS continues to be at the top mobile platform
by ad impressions, with 20.8% market share.
" Android and iPhone OS cumulatively gained 6 share points as they ate into Nokias overall market share.
" This region represents a quickly changing mobile platform landscape. Android, iPhone OS and RIM all continue to grow
quickly and each represent between 7-8% market share.
Page 75

Manufacturer Share: Q2 2011
1% 1%
1%
2%
3%
5%
7%
37%
8%
8%
11%
15%
Nokia
Samsung
SonyEricsson
LG
Apple
RIM
Motorola
Alcatel
HTC
Access
Huawei
Manufacturer
Impressions
% Share
Pt. Chg
Global
Development
Index
Nokia
1,304,788,426
37.3%
-1.5
96
Samsung
539,249,773
15.4%
+1.4
105
SonyEricsson
370,785,900
10.6%
-4.6
144
LG
270,632,047
7.7%
-0.8
193
Apple
264,026,690
7.6%
+2.4
51
RIM
258,199,791
7.4%
+2.9
115
Motorola
180,757,420
5.2%
+0.1
166
Alcatel
76,387,681
2.2%
+0.8
659
HTC
43,160,663
1.2%
+0.5
25
Access
42,019,529
1.2%
+0.1
193
Huawei
40,419,247
1.2%
-0.4
139
Others
105,695,797
3.0%
-0.8
n/a
Nokia continues to be the most popular device by ad impressions, with 37.3% market
share in South America.
" RIM grew the fastest from Q1 to Q2, 2011, gaining 2.9 share points, while SonyEricsson lost the most share points (4.6).
Interestingly, SonyEricsson still over-indexes in the Central & South America region.
" Over 5 of every 10 mobile ads across the InMobi network in the region are delivered on Nokia or Samsung devices.
Page 76

Handset and Connected Device Detail: Q2 2011
Handset
Impressions
% Share
Pt. Chg
Nokia N2730c
178,135,771
5.1%
-1.4
Global
Development
Index
2,565
Apple iPhone
150,395,200
4.3%
+1.3
45
Nokia 6300
147,300,003
4.2%
+0.0
193
Nokia C3-00
118,928,827
3.4%
+0.6
258
RIM BlackBerry 8520
110,232,240
3.2%
+1.1
133
Apple iPod
91,433,764
2.6%
+0.5
66
Nokia 5130
71,678,081
2.1%
-1.0
213
Samsung GT-S5230
57,009,034
1.6%
+1.3
608
Samsung GT-S3650
54,746,323
1.6%
+1.4
1,238
Nokia 5230
44,547,572
1.3%
-0.1
217
Alcatel Alcatel one touch Phone
42,379,043
1.2%
+1.1
880
LG GT360
41,917,651
1.2%
-0.7
1,780
Nokia E63
41,564,938
1.2%
-0.3
98
LG LG-KP570
40,072,166
1.1%
-0.4
1,679
Samsung GT B3410
33,516,923
1.0%
-0.2
449
Nokia N2730c series phones remain the most popular device in South America for the
second consecutive quarter.
" Samsung GT-S3650 gained the most share points (1.4) over the past quarter compared to any other handset.
Page 77

Summary: Q2 2011
Nokia
Q1 2011
38.8%
Q2 2011
37.3%
Pt. Chg
-1.5
71.2%
Samsung
14.1%
15.4%
+1.4
2,402,835,307
22.2%
SonyEricsson
15.2%
10.6%
-4.6
2,450,345,539
3,235,822,351
32.1%
LG
8.6%
7.7%
-0.8
153,921,416
260,300,612
69.1%
Apple
5.2%
7.6%
+2.4
Q1 2011
Q2 2011
% Chg
Total
2,604,266,955
3,496,122,963
34.2%
Smartphone
638,465,253
1,093,287,656
Advanced
1,965,801,702
WAP
App

Q1 2011
Q2 2011
Pt. Chg
Nokia OS
24.0%
20.8%
-3.2
Symbian OS
15.5%
16.4%
+0.9
Android
4.3%
7.9%
+3.6
" InMobi South America network grew at 34.2% over

the past 90 days.
" Brazil, Costa Rica and Venezuela were the top
countries in terms of ad impression share in the
region, while Peru registered the most share point
growth in the region.
" Android became the #3 mobile platform in the
region, surpassing iOS to hold 7.9% ad share.
Page 78
EUROPE SUMMARY
European Regional Profile: Q2 2011
Q2 showed continued mobile ad

growth in Europe on the InMobi
network, growing by over 21%.
" InMobi now serves over 10.7 billion
impressions a quarter in Europe. The
volume of mobile impressions in Europe
signifies the reach mobile devices can offer
local, regional and global brands.
Smartphone growth is pacing the

market, growing by over 1.5 billion
impressions over the quarter.

Q1 2011
Q2 2011
% Chg
Total
8,884,632,942
10,758,744,734
21.1%
Global
Development
Index
na
Smartphone
4,960,465,597
6,513,197,379
31.3%
142
63
Advanced
3,924,167,345
4,245,547,355
8.2%
WAP
6,483,847,844
8,096,659,821
24.9%
90
App
2,400,785,098
2,662,084,913
10.9%
148
" Smartphones grew at 31.3%, while

advanced phones at 8.2%. As smartphones
are growing at much faster pace it underlines
the rich mobile media consumption and
usage by Europeans.
Apple passes Nokia to become

the #1 device manufacturer by
mobile ads in Europe.
" After a strong Q2, Apple now represents
19.5% of all InMobi ads in Europe.
Page 79
EUROPE
Europe OS Share: Q2 2011
Android
20%
25%
iPhone OS
RIM OS
Symbian OS
7%
Nokia OS
13%
19%
16%
Others
OS
Impressions
% Share
Pt Chg
Global
Development
Index
Android
2,675,674,932
24.9%
-5.0
174
iPhone OS
2,097,075,868
19.5%
+3.3
142
RIM OS
1,694,120,668
15.7%
+6.1
240
Symbian OS
1,358,640,253
12.6%
-0.3
65
Nokia OS
798,025,861
7.4%
-0.8
36
Others
2,135,207,151
19.8%
-3.3
n/a
Android continues to grow and remains the top mobile platform in the region, but lost
-5.0 share points in Q2. iPhone OS and RIM OS capture share from Android in Q2 as
they grow quicker.
" Q4 2010 and Q1 2011 showed Android growth far outpacing the market, but that trend has been reversed in Q2. This is
partially driven by the strength of the Apple iPad.
" The top three OS platforms (Android, iPhone OS, RIM OS) represent 3 out of every 5 ad impressions delivered in Europe.
Page 80
EUROPE
Europe Manufacturer Share: Q2 2011
2%
Manufacturer
Impressions
% Share
Pt Chg
Global
Development
Index
Apple
2,097,075,868
19.5%
+3.3
142
Nokia
2,009,664,803
18.7%
-0.9
47
Apple
6%
4%
19%
Nokia
6%
Samsung
10%
19%
Samsung
1,880,540,476
17.5%
-0.0
116
RIM
RIM
1,694,120,668
15.7%
+6.1
240
HTC
HTC
1,099,364,514
10.2%
-4.2
199
SonyEricsson
661,730,747
6.2%
-1.9
96
LG
386,777,573
3.6%
-0.5
87
Motorola
236,007,399
2.2%
-1.7
68
Others
693,462,684
6.4%
-0.2
n/a
SonyEricsson
LG
16%
17%
Motorola
Others
Apple becomes the #1 mobile phone manufacturer by share of ad impressions in Q2.

" Apple gains +3.3 share points while Nokia lost -0.9 share points.
" RIM continues to perform well in Europe, capturing an additional +6.1 share points in Q2.
" Devices from 5 manufacturers (Apple, Nokia, Samsung, RIM and HTC) in Europe represent 80% of all mobile ads in the
region.
Page 81
EUROPE
Europe Handset and Connected Device Detail: Q2, 2011
Handset
Impressions
% Share
Pt Chg
Apple iPhone
1,399,838,332
13.0%
+1.1
Global
Development
Index
154
RIM BlackBerry 8520
716,887,354
6.7%
+2.4
273
Samsung GT-I9000
512,298,343
4.8%
-0.1
390
Apple iPod
461,017,014
4.3%
+0.3
106
HTC Desire
457,267,727
4.3%
-2.5
521
Apple iPad
236,220,521
2.2%
+1.9
179
HTC Desire HD
220,641,939
2.1%
-1.3
268
RIM BlackBerry 9700
201,046,701
1.9%
+0.2
244
RIM BlackBerry 9300
188,512,521
1.8%
+1.0
274
Nokia 6300
175,412,447
1.6%
-0.6
73
RIM BlackBerry 9800
157,286,904
1.5%
+0.9
283
Samsung GT-S5230
129,668,733
1.2%
+0.5
438
Nintendo DSi
107,597,468
1.0%
+0.0
329
HTC Droid Eris
103,958,535
1.0%
+0.3
329
3 of the top 6 devices in the European mobile landscape by ad impressions are Apple
devices. The iPhone remains the #1 device in the region.
" RIM BlackBerry 8520 globally gained +0.8 share points, while in Europe it gained +2.4 share points to index considerably
higher (Global Development Index : 273) in the region.
" A connected device, the Nintendo DSi, makes the top 15 devices in the region with over 100 million impressions in Q2 2011.
Page 82
EUROPE
Europe Summary: Q2, 2011
Q1 2011
Q2 2011
Total
8,884,632,942
10,758,744,734
21.1%
Apple
Q1 2011
16.2%
Smartphone
4,960,465,597
6,513,197,379
31.3%
Nokia
19.6%
18.7%
-0.9
Advanced
3,924,167,345
4,245,547,355
8.2%
Samsung
17.5%
17.5%
-0.0
WAP
6,483,847,844
8,096,659,821
24.9%
RIM
9.7%
15.7%
+6.1
App
2,400,785,098
2,662,084,913
10.9%
HTC
14.4%
10.2%
-4.2
% Chg
Q2 2011
19.5%
Pt. Chg
+3.3

Q1 2011
Q2 2011
Pt. Chg
Android
29.8%
24.9%
-5.0
iPhone OS
16.2%
19.5%
+3.3
RIM OS
9.7%
15.7%
+6.1
" The InMobi Europe network remains healthy,

growing by 21% over the last 3 months.
" UK was the fastest growing mobile ad market in
Europe, gaining +3.9 share points of regional ad
share.
" Apple becomes the #1 manufacturer in Europe by
ad impressions.
" Android, the most popular mobile OS in Europe,
controls a quarter of total impressions.
Page 83
FRANCE MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
595,277,382
595,168,090
0%
na
na
Smartphone
436,574,670
458,858,394
5%
122
168
Advanced
158,702,712
136,309,696
-14%
56
36
WAP
309,285,635
358,328,824
16%
80
72
App
285,991,747
236,839,266
-17%
161
239
Page 84
FRANCE
OS Share: Q2, 2011
1%
Android
12%
iPhone OS
9%
36%
RIM OS
Symbian OS
Nokia OS
Others
13%
28%
Regional
Global
Index
Index
OS
Impressions
Android
215,065,279
36.1%
-2.5
145
239
iPhone OS
169,284,573
28.4%
-2.4
146
194
RIM OS
78,404,972
13.2%
+6.7
84
206
Symbian OS
56,270,442
9.5%
-0.0
75
50
Nokia OS
7,268,104
1.2%
-0.3
16
Others
68,874,721
11.6%
-1.4
na
na
Page 85
FRANCE
3%
3%
4%
4%
4%
28%
4%
7%
8%
Apple
Samsung
RIM
HTC
Nokia
Motorola
SonyEricsson
Nintendo
Sony
LG
Others
21%
13%
Regional
Global
Index
Index
Apple
169,284,573 28.4%
-2.4
146
194
Samsung
126,777,872 21.3%
-0.4
122
145
RIM
78,404,972
13.2%
+6.7
84
206
HTC
48,461,990
8.1%
-3.9
80
163
Nokia
40,465,434
6.8%
-0.8
36
18
Motorola
26,408,226
4.4%
+1.8
202
142
4.1%
-0.8
67
56
Nintendo
23,701,909
4.0%
+0.6
338
1,142
Sony
15,907,210
2.7%
-0.4
199
660
LG
15,857,943
2.7%
-1.0
74
66
Others
25,228,975
4.2%
+0.6
na
na
Page 86
FRANCE
Regional
Development
Index
156
Global
Development
Index
212
+3.5
211
843
+3.8
187
343
4.0%
-0.1
94
103
23,883,126
4.0%
+1.0
60
169
Nintendo DSi
21,554,463
3.6%
+0.5
362
1224
HTC Desire
15,785,396
2.7%
-3.0
62
334
Handset
Impressions
% Share
Pt Chg
Apple iPhone
120,776,116
20.3%
-6.0
Samsung GT-I9000
59,716,053
10.0%
Apple iPad
24,445,125
4.1%
Apple iPod
24,063,332
RIM BlackBerry 8520
Motorola XT300
14,332,227
2.4%
+1.2
258
981
Sony PlayStation Portable
12,489,074
2.1%
-0.5
234
718
RIM BlackBerry 9300
11,822,445
2.0%
+1.4
113
319
HTC Desire HD
11,390,785
1.9%
-1.0
93
257
RIM BlackBerry 9700
11,172,969
1.9%
+0.9
100
251
Samsung GT-I5800
9,533,213
1.6%
+0.2
366
2830
RIM BlackBerry 9800
9,089,368
1.5%
+1.1
104
304
Samsung GT i5700
7,885,728
1.3%
-6.6
565
2733
Page 87
FRANCE
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
595,277,382
595,168,090
0%
Smartphone
436,574,670
458,858,394
5%
Advanced
158,702,712
136,309,696
-14%
WAP
309,285,635
358,328,824
16%
App
285,991,747
236,839,266
-17%
Q1 2011
Q2 2011
Pt Chg
Android
38.6%
36.1%
-2.5
iPhone OS
30.9%
28.4%
-2.4
RIM OS
6.5%
13.2%
+6.7

Q1 2011
Q2 2011
Pt Chg
Apple iPhone
26.3%
20.3%
-6.0
Samsung GT-I9000
6.5%
10.0%
+3.5

Apple
Q1 2011
30.9%
Q2 2011
28.4%
Pt. Chg
-2.4
Samsung
21.7%
21.3%
-0.4
RIM
6.5%
13.2%
+6.7
Apple iPad
0.3%
4.1%
+3.8
HTC
12.0%
8.1%
-3.9
Apple iPod
4.2%
4.0%
-0.1
Nokia
7.6%
6.8%
-0.8
RIM BlackBerry 8520
3.0%
4.0%
+1.0
Nintendo DSi
3.1%
3.6%
+0.5
HTC Desire
5.6%
2.7%
-3.0
Motorola XT300
1.2%
2.4%
+1.2
Sony PlayStation
Portable
2.6%
2.1%
-0.5
RIM BlackBerry 9300
0.6%
2.0%
+1.4
Page 88
GERMANY MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
1,184,267,589
1,302,852,677
10%
n/a
n/a
Smartphone
870,050,885
875,851,593
1%
108
149
Advanced
314,216,704
427,001,084
36%
83
54
WAP
947,709,627
1,034,771,671
9%
106
95
App
236,557,962
268,081,006
13%
83
123
Page 89
GERMANY
OS Share: Q2, 2011
1%
15%
32%
4%
5%
iPhone OS
Android
Symbian OS
Nokia OS
RIM OS
webOS
Others
15%
28%
Regional
Global
Index
Index
OS
Impressions
iPhone OS
413,409,790
31.7%
+4.4
163
216
Android
365,654,376
28.1%
-15.5
113
185
Symbian OS
191,260,637
14.7%
+4.6
116
78
Nokia OS
70,545,572
5.4%
+2.9
73
27
RIM OS
56,132,413
4.3%
+1.9
27
67
webOS
12,717,385
1.0%
-0.4
646
516
Others
193,132,504
14.8%
+2.2
na
na
Page 90
GERMANY
2%
3%
1%
1%
3%
4%
4%
32%
6%
12%
14%
Apple
Nokia
Samsung
HTC
SonyEricsson
RIM
Motorola
LG
Sony
Nintendo
Lenovo
Others
18%
Regional
Global
Index
Index
Apple
Nokia
Samsung
HTC
SonyEricsson
RIM
Motorola
LG
Sony
Nintendo
Lenovo
Others
413,409,790
238,198,856
179,058,495
162,025,696
75,740,059
56,132,413
46,132,999
44,259,150
20,580,045
16,772,904
15,894,250
34,648,021
31.7%
18.3%
13.7%
12.4%
5.8%
4.3%
3.5%
3.4%
1.6%
1.3%
1.2%
2.7%
+4.4
+7.5
+2.2
-11.6
-0.5
+1.9
-4.3
+0.4
-1.5
+0.6
+1.2
-0.3
163
98
79
122
95
27
161
94
117
109
138
na
216
47
94
248
79
67
113
85
390
369
421
na
Page 91
GERMANY
+0.3
Regional
Development
Index
154
Global
Development
Index
210
Handset
Impressions
% Share
Pt Chg
Apple iPhone
261,620,656
20.1%
Apple iPod
116,668,710
9.0%
+1.7
209
228
Samsung GT-I9000
68,457,496
5.3%
-1.1
110
441
HTC Desire
58,488,793
4.5%
-6.7
106
565
HTC Desire HD
55,923,302
4.3%
-5.2
209
577
Apple iPad
35,120,424
2.7%
+2.4
123
225
RIM BlackBerry 8520
24,402,225
1.9%
+1.2
28
79
Motorola MB525
17,200,432
1.3%
-2.7
253
658
Lenovo 3GW100
15,717,236
1.2%
+1.2
137
472
Nintendo DSi
14,218,813
1.1%
+0.5
109
369
Motorola XT300
13,585,388
1.0%
-0.4
112
425
Samsung GT-S5230
13,318,642
1.0%
+0.3
85
381
Samsung GT-S5660
13,235,934
1.0%
+0.9
109
333
Page 92
GERMANY
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
1,184,267,589
1,302,852,677
10%
Smartphone
870,050,885
875,851,593
1%
Advanced
314,216,704
427,001,084
36%
WAP
947,709,627
1,034,771,671
9%
App
236,557,962
268,081,006
13%
Q1 2011
Q2 2011
Pt Chg
iPhone OS
27.4%
31.7%
+4.4
Android
43.6%
28.1%
-15.5
Symbian OS
10.1%
14.7%
+4.6

Q1 2011
Q2 2011
Pt Chg
Apple iPhone
19.8%
20.1%
+0.3
Apple iPod
7.3%
9.0%
+1.7

Apple
Q1 2011
27.4%
Q2 2011
31.7%
Pt. Chg
+4.4
Nokia
10.7%
18.3%
+7.5
Samsung
11.6%
13.7%
+2.2
Samsung GT-I9000
6.4%
5.3%
-1.1
HTC
24.1%
12.4%
-11.6
HTC Desire
11.2%
4.5%
-6.7
SonyEricsson
6.3%
5.8%
-0.5
HTC Desire HD
9.5%
4.3%
-5.2
Apple iPad
0.3%
2.7%
+2.4
RIM BlackBerry 8520
0.7%
1.9%
+1.2
Motorola MB525
4.1%
1.3%
-2.7
Lenovo 3GW100
0.0%
1.2%
+1.2
Nintendo DSi
0.6%
1.1%
+0.5
Page 93
ITALY MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
284,877,563
327,252,187
15%
na
na
Smartphone
171,825,721
200,764,344
17%
95
130
Advanced
113,051,842
126,487,843
12%
111
71
WAP
169,447,016
221,548,127
31%
90
81
App
115,430,547
105,704,060
-8%
131
194
Page 94
ITALY
OS Share: Q2, 2011
iPhone OS
25%
27%
Android
Symbian OS
RIM OS
Nokia OS
4%
Others
8%
21%
15%
Regional
Global
Index
Index
OS
Impressions
iPhone OS
89,687,160
27.4%
+5.8
141
186
Android
67,192,122
20.5%
-6.1
83
136
Symbian OS
50,607,341
15.5%
-2.5
122
82
RIM OS
25,206,115
7.7%
+2.3
49
120
Nokia OS
12,513,641
3.8%
+0.2
52
19
Others
82,045,807
25.1%
+0.3
na
na
Page 95
ITALY
1% 1%
5%
5%
8%
27%
8%
19%
Apple
Samsung
Nokia
LG
RIM
HTC
Huawei
SonyEricsson
Others
26%
Regional
Global
Index
Index
Apple
89,687,160
27.4%
+5.8
141
186
Samsung
83,613,657
25.6%
-0.2
146
174
Nokia
61,842,738
18.9%
-2.1
101
49
LG
26,123,599
8.0%
+0.4
222
199
RIM
25,206,115
7.7%
+2.3
49
120
HTC
16,723,938
5.1%
-4.1
50
102
Huawei
4,323,758
1.3%
+0.9
181
158
SonyEricsson
3,776,466
1.2%
-0.5
19
16
Others
15,954,757
4.9%
-2.5
n/a
n/a
Page 96
ITALY
Regional
Development
Index
158
Global
Development
Index
214
-1.9
115
460
+3.2
176
323
+0.4
71
77
2.5%
+1.1
210
944
7,048,447
2.2%
+1.0
32
91
Samsung GT S5230W
6,669,217
2.0%
+0.3
452
3509
RIM BlackBerry 9000
6,455,928
2.0%
-0.2
351
984
HTC Desire
6,142,008
1.9%
-1.3
44
236
Nokia 5230
5,969,269
1.8%
-0.4
402
310
Samsung GT-S3650
5,957,213
1.8%
+1.6
491
1440
Nokia 5800d
5,484,436
1.7%
+0.9
178
275
Samsung GT-S5660
4,908,831
1.5%
+1.4
161
491
LG KP500
4,403,915
1.3%
-0.5
291
563
LG P500
4,171,854
1.3%
+1.1
294
1001
Handset
Impressions
% Share
Pt Chg
Apple iPhone
67,074,157
20.5%
+2.2
Samsung GT-I9000
17,943,546
5.5%
Apple iPad
12,652,434
3.9%
Apple iPod
9,960,569
3.0%
Samsung GT-S5230
8,289,708
RIM BlackBerry 8520
Page 97
ITALY
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
284,877,563
327,252,187
15%
Smartphone
171,825,721
200,764,344
17%
Advanced
113,051,842
126,487,843
12%
WAP
169,447,016
221,548,127
31%
App
115,430,547
105,704,060
-8%
Q1 2011
Q2 2011
Pt Chg
iPhone OS
21.6%
27.4%
+5.8
Android
26.6%
20.5%
-6.1
Symbian OS
18.0%
15.5%
-2.5

Q1 2011
Q2 2011
Pt Chg
Apple iPhone
18.3%
20.5%
+2.2
Samsung GT-I9000
7.3%
5.5%
-1.9

Apple
Q1 2011
21.6%
Q2 2011
27.4%
Pt. Chg
+5.8
Samsung
25.7%
25.6%
-0.2
Nokia
21.0%
18.9%
-2.1
Apple iPad
0.6%
3.9%
+3.2
LG
7.6%
8.0%
+0.4
Apple iPod
2.7%
3.0%
+0.4
RIM
5.4%
7.7%
+2.3
Samsung GT-S5230
1.5%
2.5%
+1.1
RIM BlackBerry 8520
1.1%
2.2%
+1.0
Samsung GT S5230W
1.8%
2.0%
+0.3
RIM BlackBerry 9000
2.2%
2.0%
-0.2
HTC Desire
3.2%
1.9%
-1.3
Nokia 5230
2.2%
1.8%
-0.4
Page 98
SPAIN MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
580,989,046
847,409,387
46%
na
na
Smartphone
388,819,308
597,226,620
54%
107
148
Advanced
192,169,738
250,182,767
30%
85
55
WAP
371,877,947
646,640,192
74%
101
92
App
209,111,099
200,769,195
-4%
96
142
Page 99
SPAIN
OS Share: Q2, 2011
Android
17%
2%
30%
RIM OS
Symbian OS
iPhone OS
11%
Nokia OS
Others
14%
27%
Regional
Global
Index
Index
OS
Impressions
Android
256,410,345
30.3%
-16.5
122
200
RIM OS
226,810,139
26.8%
+17.8
170
418
Symbian OS
116,522,792
13.8%
+0.6
109
73
iPhone OS
94,249,887
11.1%
+1.2
57
76
Nokia OS
13,575,735
1.6%
+0.3
22
Others
139,840,489
16.50%
-3.4
na
na
Page 100
SPAIN
3%
3% 1%
4%
4%
27%
5%
11%
17%
12%
RIM
Samsung
HTC
Nokia
Apple
Sony
SonyEricsson
Nintendo
LG
Motorola
Others
13%
Regional
Global
Index
Index
RIM
226,810,139 26.8%
+17.8
170
418
Samsung
144,482,878 17.0%
-2.0
98
116
HTC
110,801,154 13.1%
-11.9
128
261
Nokia
97,587,270
11.5%
+0.7
62
30
Apple
94,249,887
11.1%
+1.2
57
76
Sony
43,522,861
5.1%
-1.8
382
1268
4.2%
-1.7
69
57
Nintendo
26,441,211
3.1%
+0.4
265
895
LG
24,448,794
2.9%
-0.1
80
72
Motorola
12,666,766
1.5%
-0.8
68
48
Others
30,589,873
3.6%
-1.8
na
na
Page 101
SPAIN
+13.7
Regional
Development
Index
298
Global
Development
Index
837
8.4%
-0.7
176
705
7.3%
+0.2
56
77
59,789,641
7.1%
-4.0
166
888
30,917,043
3.6%
-1.5
407
1249
RIM BlackBerry 9300
21,602,668
2.5%
+2.1
145
410
Nintendo DSi
21,435,776
2.5%
+0.3
253
855
HTC Desire HD
19,993,322
2.4%
-2.3
115
317
Apple iPod
19,558,719
2.3%
-0.3
54
59
Nokia 5800d
19,244,354
2.3%
+1.9
241
373
Samsung GT S5230W
16,398,211
1.9%
-0.1
429
3331
Samsung GT S5620
13,143,739
1.6%
-0.1
266
537
Sony Playstation 3
12,605,818
1.5%
-0.3
332
1317
Apple iPad
12,605,158
1.5%
+1.3
68
124
Nokia 6300
10,247,822
1.2%
-0.5
74
55
Handset
Impressions
% Share
Pt Chg
RIM BlackBerry 8520
168,525,263
19.9%
Samsung GT-I9000
71,181,958
Apple iPhone
62,086,010
HTC Desire
Page 102
SPAIN
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
580,989,046
847,409,387
46%
Smartphone
388,819,308
597,226,620
54%
Advanced
192,169,738
250,182,767
30%
WAP
371,877,947
646,640,192
74%
App
209,111,099
200,769,195
-4%
Q1 2011
Q2 2011
Pt Chg
Android
46.7%
30.3%
-16.5
RIM OS
9.0%
26.8%
+17.8
Symbian OS
13.2%
13.8%
+0.6

Q1 2011
Q2 2011
Pt Chg
RIM BlackBerry 8520
6.2%
19.9%
+13.7
Samsung GT-I9000
9.1%
8.4%
-0.7

RIM
Q1 2011
9.0%
Q2 2011
26.8%
Pt. Chg
+17.8
Samsung
19.1%
17.0%
-2.0
HTC
25.0%
13.1%
-11.9
Apple iPhone
7.2%
7.3%
+0.2
Nokia
10.8%
11.5%
+0.7
HTC Desire
11.1%
7.1%
-4.0
Apple
9.9%
11.1%
+1.2
Sony PlayStation
Portable
5.2%
3.6%
-1.5
RIM BlackBerry 9300
0.5%
2.5%
+2.1
Nintendo DSi
2.2%
2.5%
+0.3
HTC Desire HD
4.6%
2.4%
-2.3
Apple iPod
2.6%
2.3%
-0.3
Nokia 5800d
0.4%
2.3%
+1.9
Page 103
UK MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
1,539,849,729
2,260,141,864
47%
na
na
Smartphone
1,091,595,828
1,821,245,381
67%
126
174
Advanced
448,253,901
438,896,483
-2%
47
31
WAP
1,037,639,414
1,560,261,784
50%
92
83
App
502,210,315
699,880,080
39%
125
186
Page 104
UK
OS Share: Q2, 2011
2%
RIM OS
11%
iPhone OS
5%
39%
Android
Symbian OS
Nokia OS
16%
Others
26%
Regional
Global
Index
Index
OS
Impressions
RIM OS
892,727,431
39.5%
+4.9
251
618
iPhone OS
580,055,171
25.7%
+4.0
132
175
Android
371,849,626
16.5%
+0.2
66
109
Symbian OS
121,386,917
5.4%
-1.6
43
28
Nokia OS
48,215,094
2.1%
-0.5
29
11
Others
245,907,625
10.88%
-7.0
na
na
Page 105
UK
2%
1% 1%
4%
4%
6%
39%
8%
9%
RIM
Apple
Samsung
HTC
Nokia
SonyEricsson
LG
Nintendo
Motorola
Others
26%
Regional
Global
Index
Index
RIM
892,727,431 39.5%
+4.9
251
617
Apple
580,055,171 25.7%
+4.0
132
175
Samsung
193,527,498
8.6%
-1.0
49
58
HTC
183,695,647
8.1%
-0.3
80
162
Nokia
142,125,821
6.3%
-1.7
34
16
3.9%
-2.7
64
53
LG
40,984,613
1.8%
-1.0
50
45
Nintendo
27,298,857
1.2%
-0.3
102
346
Motorola
25,808,481
1.1%
+0.2
52
37
Others
84,791,255
3.8%
-2.0
n/a
n/a
Page 106
UK
+1.1
Regional
Development
Index
129
Global
Development
Index
176
15.0%
-1.0
226
633
6.5%
+0.7
151
165
118,812,365
5.3%
+2.1
300
844
RIM BlackBerry 9800
114,295,422
5.1%
+2.8
346
1006
HTC Desire
93,392,999
4.1%
-0.1
97
520
RIM BlackBerry 9700
92,494,681
4.1%
-1.5
219
547
RIM BlackBerry 9780
74,513,813
3.3%
+2.5
381
1263
Samsung GT-I9000
54,298,478
2.4%
+0.3
50
202
Apple iPad
52,967,931
2.3%
+2.2
107
196
RIM BlackBerry 8900
33,052,148
1.5%
-0.5
237
616
HTC Desire HD
30,312,159
1.3%
+0.2
65
180
Handset
Impressions
% Share
Pt Chg
Apple iPhone
380,488,376
16.8%
RIM BlackBerry 8520
339,690,708
Apple iPod
146,598,864
RIM BlackBerry 9300
Samsung GT-S5230
27,911,275
1.2%
+0.0
102
460
RIM BlackBerry 9000
23,724,380
1.0%
-0.2
187
524
Nintendo DSi
22,791,720
1.0%
-0.2
101
341
Page 107
UK
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
1,539,849,729
2,260,141,864
47%
Smartphone
1,091,595,828
1,821,245,381
67%
Advanced
448,253,901
438,896,483
-2%
WAP
1,037,639,414
1,560,261,784
50%
App
502,210,315
699,880,080
39%
Q1 2011
Q2 2011
Pt Chg
RIM OS
34.6%
39.5%
+4.9
iPhone OS
21.7%
25.7%
+4.0
Android
16.2%
16.5%
+0.2

Q1 2011
Q2 2011
Pt Chg
Apple iPhone
15.7%
16.8%
+1.1
RIM BlackBerry 8520
16.1%
15.0%
-1.0

RIM
Q1 2011
34.6%
Q2 2011
39.5%
Pt. Chg
+4.9
Apple
21.7%
25.7%
+4.0
Samsung
9.6%
8.6%
-1.0
Apple iPod
5.8%
6.5%
+0.7
HTC
8.5%
8.1%
-0.3
RIM BlackBerry 9300
3.1%
5.3%
+2.1
Nokia
8.0%
6.3%
-1.7
RIM BlackBerry 9800
2.3%
5.1%
+2.8
HTC Desire
4.2%
4.1%
-0.1
RIM BlackBerry 9700
5.6%
4.1%
-1.5
RIM BlackBerry 9780
0.8%
3.3%
+2.5
Samsung GT-I9000
2.2%
2.4%
+0.3
Apple iPad
0.2%
2.3%
+2.2
Page 108
MIDDLE EAST SUMMARY

Middle East mobile ad impressions
grew by over 50% from Q1 to Q2.
" InMobi now serves nearly 4 billion impressions
a quarter in Middle East up from 2.5 billion in
Q1 2011. Mobile advertising continues to grow
at a very rapid pace in this region. This is
growth is accelerated by the heavy smartphone
usage in select markets.
Smartphone ad growth significantly

outpaces advanced phones, to
reach 65% share of ad impressions.

Q1 2011
Q2 2011
% Chg
Total
2,567,140,083
3,960,293,875
54.3%
Global
Development
Index
n/a
Smartphone
1,478,917,480
2,570,517,875
73.8%
141
61
Advanced
1,088,222,603
1,389,776,000
27.7%
WAP
1,914,306,613
2,856,322,117
49.2%
87
App
652,833,470
1,103,971,758
69.1%
167
" Smartphone impressions grew by 74% over the

past three months versus 28% growth among
advanced phones. 2 of every 3 ads across the
region is now on a smartphone. This scale
represents a significant opportunity for
advertisers to provide rich media experiences.
Apple iOS ad impressions doubled

over the last quarter.
" iPhone OS remains a popular platform across
the middle east, significantly stealing share
from Symbian OS.
Page 109
MIDDLE EAST
Middle East OS Share: Q2 2011
11%
Symbian OS
6%
iPhone OS
38%
7%
Nokia OS
RIM OS
9%
Android
Others
30%
Global
Pt. Chg Development
Index
OS
Impressions
% Share
Symbian OS
1,503,400,812
38.0%
-8.7
201
iPhone OS
1,187,596,404
30.0%
+8.5
204
Nokia OS
358,818,012
9.1%
-0.8
46
RIM OS
271,359,788
6.9%
+2.9
107
Android
223,135,531
5.6%
+2.5
37
Others
415,983,328
10.5%
-4.4
n/a
Apple gained 8.5 share points to cut into Symbians market share.
" Given Symbians consistent share loss and Apples share gain, in the coming quarters, Apple is most likely to be the most
popular OS in the Middle East region.
" Outside Symbian and Apple the OS market is extremely fragmented with no other OS controlling over 10% impression share.
" Globally, Android controls 15% share of impressions but in the Middle East Android has yet to gain significant traction.
Page 110
MIDDLE EAST
Middle East Manufacturer Share: Q2 2011
1%
6%
Impressions
% Share
Pt. Chg
Global
Development
Index
RIM
Nokia
1,848,336,854
46.7%
-9.2
121
Samsung
Apple
1,187,596,404
30.0%
+8.5
204
RIM
271,359,788
6.9%
+2.9
107
Samsung
249,104,830
6.3%
+1.2
43
SonyEricsson
245,536,346
6.2%
-3.5
84
HTC
57,949,899
1.5%
+0.4
29
Others
100,409,753
2.5%
-0.3
n/a
Apple
6%
7%
Manufacturer
Nokia
3%
47%
SonyEricsson
HTC
Others
30%
Nokia holds the #1 manufacturer spot in Middle East, holding a commanding 46.7% of
total ad impressions, although its share continues to erode.
" Apple was the biggest winner in Q2, capturing 8.5 share points to represent 30% ads in the market.
" 3 of every 4 mobile ads across the InMobi network in Middle East are delivered on Nokia or Apple devices.
Page 111
MIDDLE EAST
Middle East Handset and Connected Device Detail: Q2 2011
Handset
Impressions
% Share
Pt. Chg
Apple iPhone
838,159,004
21.2%
+4.3
Global
Development
Index
221
Apple iPod
252,175,622
6.4%
+2.1
162
Nokia 6300
134,537,130
3.4%
-1.1
156
Nokia E63
131,922,404
3.3%
-0.8
276
Nokia N73
120,356,012
3.0%
+0.2
203
Nokia E71
116,790,631
2.9%
-0.6
492
Samsung GT-I9000
108,816,198
2.7%
+1.7
231
Apple iPad
97,261,778
2.5%
+2.1
205
RIM BlackBerry 8520
94,983,486
2.4%
+0.8
101
Nokia 6120c
93,902,516
2.4%
-1.3
275
Nokia E66
83,412,254
2.1%
-0.8
1,027
Nokia E5-00
75,126,534
1.9%
+0.6
912
Nokia 5800d
74,405,426
1.9%
+1.2
308
Nokia E72
69,958,107
1.8%
-0.1
711
Nokia C3-00
66,026,979
1.7%
+0.2
127
iPad is one of the top 15 devices in the Middle East, highlighting this technology forward
region. Apple iPad devices represent 2.5% of all impressions.
" 1 of every 5 ads in the region is on an Apple iPhone device.
Page 112
MIDDLE EAST
Middle East Summary: Q2, 2011
Nokia
Q1 2011
55.9%
Q2 2011
46.7%
Pt. Chg
-9.2
73.8%
Apple
21.5%
30.0%
+8.5
1,389,776,000
27.7%
RIM
3.9%
6.9%
+2.9
1,914,306,613
2,856,322,117
49.2%
Samsung
5.1%
6.3%
+1.2
652,833,470
1,103,971,758
69.1%
SonyEricsson
9.7%
6.2%
-3.5
Q1 2011
Q2 2011
Pt. Chg
Total
2,567,140,083
3,960,293,875
54.3%
Smartphone
1,478,917,480
2,570,517,875
Advanced
1,088,222,603
WAP
App

Q1 2011
Q2 2011
Pt. Chg
Symbian OS
46.7%
38.0%
-8.7
iPhone OS
21.5%
30.0%
+8.5
Nokia OS
9.9%
9.1%
-0.8
" InMobi Middle East network grew by over 54.3%

over the past quarter.
" Saudi Arabia and Iran represent the greatest portion
of mobile impressions in the Middle East.
"
iPhone OS gains significant market share, now

represents 30% of impression share.
Page 113
NORTH AMERICA SUMMARY

North America Regional Profile: Q2 2011
North America mobile impressions

grew by 39.6% over the past quarter
on the InMobi network.
" InMobi now serves over 18.7 billion impressions
per quarter in North America. The volume of
mobile impressions in North America signifies the
reach mobile devices can offer local, regional
and global brands.
Mobile ad growth is entirely driven

by smartphones, which grew by
63.5% versus a 7.8% decline
among advanced phone ad
impressions in Q2.

Q1 2011
Q2 2011
% Chg
Total
13,410,005,189
18,720,589,209
39.6%
Global
Development
Index
n/a
Smartphone
8,921,996,872
14,584,168,518
63.5%
172
36
Advanced
4,488,008,317
4,136,420,691
-7.8%
WAP
7,741,643,232
9,363,797,109
21.0%
60
App
5,668,361,957
9,356,792,100
65.1%
300
" Smartphones gained over 5.6 billion impressions

over the last quarter and now represent 78% of
all mobile ads in the region. With nearly 4 of 5
ads on smartphones in North America, brands
have ample opportunity to market effectively
through this mass-reach medium.
50% of ads in North America are

now in a native mobile application.
" With the significant focus of mobile developers
and interest from the ecosystem, mobile in app
ad impressions now represent 2 of every 3 ads
seen on a smartphone. This is 3 times the global
average.
Page 114
NORTH AMERICA
North America OS Share: Q2 2011
Android
12%
5%
33%
7%
iPhone OS
RIM OS
Symbian OS
Nokia OS
14%
Others
29%
OS
Impressions
% Share
Pt Chg
Global
Development
Index
Android
6,211,946,864
33.2%
-4.0
232
iPhone OS
5,483,337,900
29.3%
+11.0
213
RIM OS
2,601,511,510
13.9%
-0.5
212
Symbian OS
1,325,161,009
7.1%
+0.3
36
Nokia OS
918,733,749
4.9%
+1.1
24
Others
2,179,898,176
11.6%
-7.9
n/a
Android remains the #1 platform in the region and gained impressions since Q1 2011,
however, it lost -4.0 share points in Q2 2011, primarily due to the strength of iOS.
" Following the iPhone launch on Verizon Wireless in late Q1 2011 and the strength of the iPad, Apple iOS gained +11.0 share
points in the region. This reflects a markedly different trend from previous periods when Android growth significantly
outpaced iOS.
" Nokia and Symbian OS which are top global mobile platforms based on ad share, index extremely low in North America with
global development indices of 24 and 36 respectively.
Page 115
NORTH AMERICA
North America Manufacturer Share: Q2 2011
2% 2%
5%
7%
29%
8%
9%
14%
11%
12%
Apple
RIM
HTC
Nokia
Motorola
Samsung
LG
Huawei
SonyEricsson
Others
Manufacturer
Impressions
% Share
Pt Chg
Global
Development
Index
Apple
5,483,337,900
29.3%
+11.0
213
RIM
2,601,511,510
13.9%
-0.5
212
HTC
2,329,233,236
12.4%
-0.1
242
Nokia
2,141,623,176
11.4%
+1.8
29
Motorola
1,662,633,964
8.9%
+0.2
277
Samsung
1,455,367,782
7.8%
-6.1
52
LG
1,294,970,382
6.9%
-1.2
168
Huawei
451,001,977
2.4%
+0.4
281
SonyEricsson
319,921,140
1.7%
-0.4
27
Others
980,988,142
5.2%
-5.1
n/a
Apple gained +11.0 share points in Q2 to strengthen its position as the top
manufacturer in the region by ad impressions.
" Apple share of 29.3% is more than double the next manufacturer RIM, which represents 13.9% of mobile ads in the region.
" Due to high smartphone penetration and usage rates in North America, Apple, RIM, HTC, and Motorola considerably overindex in North America when compared with their global share.
Page 116
NORTH AMERICA
North America Handset and Connected Device Detail: Q2 2011
Handset
Impressions
% Share
Pt Chg
Apple iPhone
2,773,736,673
14.8%
+4.1
Global
Development
Index
175
Apple iPod
2,318,799,690
12.4%
+5.3
307
RIM BlackBerry 8520
784,842,525
4.2%
+0.6
172
HTC PC36100
596,305,943
3.2%
-0.7
433
HTC ADR6300
492,235,751
2.6%
+0.3
438
Motorola DroidX
491,011,696
2.6%
+0.2
430
Apple iPad
390,801,537
2.1%
+1.6
170
Huawei M860
385,553,254
2.1%
+0.6
438
LG LS670
333,510,613
1.8%
-2.2
441
Motorola Droid 2
297,212,460
1.6%
-0.7
429
HTC Glacier
256,894,212
1.4%
-0.3
435
Motorola Droid
253,240,522
1.4%
-0.1
432
RIM BlackBerry 9700
250,947,951
1.3%
-0.4
175
RIM BlackBerry 9800
236,128,936
1.3%
+0.5
245
HTC Desire HD
221,874,129
1.2%
+0.8
155
Beyond the Apple iPhone and iPod at the top, the Apple iPad also makes the list with
2.1% share of total Q2 ads in the region.
" All the top ten devices over-index considerably compared to their global share, underling the unique composition of
smartphone devices in the North America mobile eco-system.
Page 117
NORTH AMERICA
North America Summary: Q2 2011
Q1 2011
Q2 2011
Total
13,410,005,189
18,720,589,209
39.6%
Apple
Q1 2011
18.3%
Smartphone
8,921,996,872
14,584,168,518
63.5%
RIM
14.4%
13.9%
-0.5
Advanced
4,488,008,317
4,136,420,691
-7.8%
HTC
12.6%
12.4%
-0.1
WAP
7,741,643,232
9,363,797,109
21.0%
Nokia
9.6%
11.4%
+1.8
App
5,668,361,957
9,356,792,100
65.1%
Motorola
8.7%
8.9%
+0.2
% Chg
Q2 2011
29.3%
Pt. Chg
+11.0
Top Countries within Region: % Share of Available

Impressions
Q2 2011
Pt. Chg
-5.3
USA
74.2%
Q1 2011
Q2 2011
% Chg
Android
37.2%
33.2%
-4.0
Canada
12.1%
+2.8
iPhone OS
18.3%
29.3%
+11.0
Mexico
11.9%
+2.6
RIM OS
14.4%
13.9%
-0.5
" InMobi North America network grew by 39.6% impressions into Q2, entirely driven by
smartphones.
" Within the region, Canada and Mexico mobile ad growth was faster than in the USA.
" Apple iOS closes the gap between Android, the #1 mobile platform in the region by mobile ads.
The difference between the two is now only 3.9 share points.
Page 118
MEXICO MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
1,233,501,843
2,324,000,884
88%
na
na
Smartphone
571,803,207
1,112,661,461
95%
64
107
Advanced
661,698,636
1,211,339,423
83%
253
94
WAP
1,130,212,628
2,190,707,939
94.3%
188
113
App
103,289,215
133,292,945
5.7%
11
34
Page 119
MEXICO
OS Share: Q2, 2011
RIM OS
27%
29%
iPhone OS
Symbian OS
Nokia OS
Android
Others
4%
11%
14%
14%
Regional
Global
Index
Index
OS
Impressions
RIM OS
683,023,582
29.4%
+5.9
212
459
iPhone OS
332,581,403
14.3%
-4.2
49
97
Symbian OS
325,916,047
14.0%
+0.1
198
74
Nokia OS
258,589,904
11.1%
+1.0
227
56
Android
104,557,891
4.5%
+0.0
14
30
Others
619,332,056
26.65%
-2.8
na
na
Page 120
MEXICO
3%
3%
2%
2%
3%
29%
6%
6%
9%
14%
RIM
Nokia
Apple
LG
SonyEricsson
Samsung
Sony
Motorola
Nintendo
Alcatel
Others
23%
Regional
Global
Index
Index
RIM
683,023,582 29.4%
+5.9
211
459
Nokia
537,518,753 23.1%
+2.6
202
60
Apple
332,581,403 14.3%
-4.2
49
97
LG
202,959,398
8.7%
+2.3
126
218
5.8%
-0.9
338
78
Samsung
133,231,462
5.7%
+0.1
74
39
Sony
80,847,955
3.5%
-5.1
432
859
Motorola
63,758,794
2.7%
-0.9
31
88
Nintendo
61,115,595
2.6%
-1.1
354
754
Alcatel
53,785,309
2.3%
+1.7
584
698
Others
40,944,363
1.8%
-0.3
n/a
n/a
Page 121
MEXICO
Handset
Impressions
% Share
Pt Chg
RIM BlackBerry 8520
432,740,733
18.6%
+3.8
Regional
Development
Index
444
Global
Development
Index
784
Apple iPod
184,345,265
7.9%
-3.8
64
202
Nokia C3-00
139,072,707
6.0%
-0.6
661
454
Apple iPhone
129,816,387
5.6%
-1.1
38
58
Nokia 6300
94,124,468
4.1%
-1.8
617
186
Nokia 5530
86,042,639
3.7%
+3.2
815
1140
67,955,161
2.9%
-4.7
494
1001
Nintendo DSi
52,268,319
2.2%
-0.9
360
760
Samsung GT S5560
Alcatel Alcatel one touch
Phone
LG GM360
45,278,905
1.9%
-0.6
825
2320
44,875,093
1.9%
+1.7
691
1401
41,859,968
1.8%
-0.0
819
2733
RIM BlackBerry 9300
37,803,274
1.6%
+0.9
145
261
RIM BlackBerry 8530
28,588,110
1.2%
+0.3
108
466
Nokia 5130
28,492,881
1.2%
+0.5
204
127
Samsung GT-M3710
26,477,717
1.1%
-0.0
826
2577
Page 122
MEXICO
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
1,233,501,843
2,324,000,884
88%
Smartphone
571,803,207
1,112,661,461
95%
Advanced
661,698,636
1,211,339,423
83%
WAP
1,130,212,628
2,190,707,939
94.3%
App
103,289,215
133,292,945
5.7%
Q1 2011
Q2 2011
Pt Chg
RIM OS
23.5%
29.4%
+5.9
iPhone OS
18.6%
14.3%
-4.2
Symbian OS
13.9%
14.0%
+0.1

Q1 2011
Q2 2011
Pt Chg
RIM BlackBerry 8520
14.9%
18.6%
+3.8
Apple iPod
11.7%
7.9%
-3.8

RIM
Q1 2011
23.5%
Q2 2011
29.4%
Pt. Chg
+5.9
Nokia
20.5%
23.1%
+2.6
Apple
18.6%
14.3%
-4.2
Nokia C3-00
6.6%
6.0%
-0.6
LG
6.4%
8.7%
+2.3
Apple iPhone
6.7%
5.6%
-1.1
SonyEricsson
6.7%
5.8%
-0.9
Nokia 6300
5.9%
4.1%
-1.8
Nokia 5530
0.5%
3.7%
+3.2
Sony PlayStation
Portable
7.7%
2.9%
-4.7
Nintendo DSi
3.1%
2.2%
-0.9
Samsung GT S5560
2.5%
1.9%
-0.6
Alcatel Alcatel one

touch Phone
0.3%
1.9%
+1.7
Page 123
US MARKET SUMMARY
Total

Regional
Global
Q1 2011
Q2 2011
% Chg
Index
Index
10,681,283,576 13,835,869,529
30%
n/a
n/a
Smartphone
7,326,560,912
11,560,884,372
58%
107
178
Advanced
3,354,722,664
2,274,985,157
-32%
71
26
WAP
5,474,109,783
5,088,805,913
-7%
74
44
App
5,207,173,793
8,747,063,616
68%
126
379
Page 124
US
OS Share: Q2, 2011
3%
1%
9%
5%
42%
6%
Android
iPhone OS
RIM OS
Symbian OS
Nokia OS
webOS
Others
34%
Regional
Global
Index
Index
OS
Impressions
Android
5,847,995,257
42.3%
-2.8
127
279
iPhone OS
4,695,412,550
33.9%
+15.5
116
231
RIM OS
878,935,085
6.4%
-2.5
46
99
Symbian OS
640,362,151
4.6%
-1.0
65
24
Nokia OS
425,972,201
3.1%
+0.1
63
15
webOS
134,832,209
1.0%
+0.3
129
515
Others
1,212,360,076
8.76%
-9.7
na
na
Page 125
US
3%
6%
6%
34%
8%
8%
9%
11%
Apple
HTC
Motorola
Samsung
LG
Nokia
RIM
Huawei
Others
16%
Regional
Global
Index
Index
Apple
4,695,412,550 33.9%
+15.5
116
231
HTC
2,204,481,024 15.9%
+0.6
128
318
Motorola
1,554,497,570 11.2%
+1.1
127
360
Samsung
1,188,740,904 8.6%
-7.3
111
58
LG
1,049,274,889 7.6%
-1.5
110
189
Nokia
1,042,588,811 7.5%
-0.5
66
19
RIM
878,935,085
6.4%
-2.5
46
99
Huawei
439,815,418
3.2%
+0.6
132
381
Others
782,123,277
5.7%
-5.9
na
na
Page 126
US
Handset
Impressions
% Share
Pt Chg
Apple iPhone
2,438,016,943
17.6%
+6.2
Regional
Development
Index
119
Global
Development
Index
184
Apple iPod
1,932,492,129
14.0%
+7.5
113
355
HTC PC36100
591,754,961
4.3%
-0.6
134
597
HTC ADR6300
489,170,690
3.5%
+0.6
134
604
Motorola DroidX
488,491,936
3.5%
+0.5
135
594
Huawei M860
383,785,008
2.8%
+1.0
135
605
LG LS670
331,904,539
2.4%
-2.6
135
609
Apple iPad
324,903,477
2.3%
+1.8
112
196
Motorola Droid 2
295,722,283
2.1%
-0.7
135
592
HTC Glacier
253,532,648
1.8%
-0.2
134
596
Motorola Droid
251,478,662
1.8%
+0.1
134
595
HTC Desire HD
210,304,594
1.5%
+1.1
128
204
Samsung SCH-I500
182,542,716
1.3%
-0.5
135
605
HTC G2
167,465,931
1.2%
+1.1
133
559
RIM BlackBerry 8530
154,851,227
1.1%
-0.8
98
424
Page 127
US
Summary: Q2, 2011

Q1 2011
Q2 2011
% Chg
Total
10,681,283,576
13,835,869,529
30%
Smartphone
7,326,560,912
11,560,884,372
58%
Advanced
3,354,722,664
2,274,985,157
-32%
WAP
5,474,109,783
5,088,805,913
-7%
App
5,207,173,793
8,747,063,616
68%
Q1 2011
Q2 2011
Pt Chg
Android
45.0%
42.3%
-2.8
iPhone OS
18.5%
33.9%
+15.5
RIM OS
8.9%
6.4%
-2.5

Q1 2011
Q2 2011
Pt Chg
Apple iPhone
11.4%
17.6%
+6.2
Apple iPod
6.5%
14.0%
+7.5

Apple
Q1 2011
18.5%
Q2 2011
33.9%
Pt. Chg
+15.5
HTC
15.3%
15.9%
+0.6
Motorola
10.2%
11.2%
+1.1
HTC PC36100
4.9%
4.3%
-0.6
Samsung
15.9%
8.6%
-7.3
HTC ADR6300
2.9%
3.5%
+0.6
LG
9.1%
7.6%
-1.5
Motorola DroidX
3.0%
3.5%
+0.5
Huawei M860
1.8%
2.8%
+1.0
LG LS670
5.0%
2.4%
-2.6
Apple iPad
0.6%
2.3%
+1.8
Motorola Droid 2
2.8%
2.1%
-0.7
HTC Glacier
2.1%
1.8%
-0.2
Page 128
MEASURES AND TERM DEFINITIONS

Measures:
Available Impressions: The total number of ads requests made to the InMobi network
% Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device,
manufacturer, or OS under analysis.
Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified
region or country relative to that same inventory type, device, manufacturer, or OS share globally.
Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS
under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region.
% Chg: The percentage change in absolute value between two different time periods.
Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time
periods.
Definitions:
Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm
OS, Nokia N & E Series Phones, or Samsung Bada.
Advanced: Any impression served to any OS or handset not included in the smart phone definition above.
WAP (Wireless Application Protocol): Any impression served using Wireless Application Protocol (WAP) which is an open international
standard for application-layer network communications in a wireless-communication environment.
App (Application): Any impressions served to a mobile application resident on the consumer mobile device.
Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular
company providing service for mobile phone subscriber served the impression.
OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and
provides common services for execution of various application software receiving the impression.
Handsets and Connected Device: The make and model of the mobile device receiving the impression.
Manufacturer: The OEM manufacturer of the mobile device receiving the impression.
Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1%
share.
InMobi Regional Definitions:

InMobi defines all regions per Wikipedia with the following modifications:
Asia Pacific includes the 15 Oceania countries as listed in Wikipedia.
South America includes South & Central Americas as listed in Wikipedia.
Page 129
NEXT STEPS
This data is part of a series of network reports that are released monthly.
Additional regions and markets will be released throughout the quarter.
Release Schedule
Once a quarter InMobi will release a full data report which will include global, regional and country
data views. The next full release is planned for mid October. Monthly data updates including key
information by market will be released via our mailing lists and website.
While we move to a quarterly release schedule, we will still continue to releases insightful data on
key markets across regions on a monthly basis. These releases will shed light on emerging trends
and unique developments specific to those key markets.
Open Source Research: Getting Involved

Objective industry analysts and thought-leaders are encouraged to comment, question, and
participate. We will be sure to consider and update the research based on feedback and questions
to improve the quality for all end users.
To join our monthly research mailing list, contact us at Research@InMobi.com

To download the full reports, visit us at www.InMobi.com/research
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A GLOBAL VIEW OF MOBILE ADVERTISING:

Quarter 2, 2011 Report

ABOUT THE RESEARCH

Beginning July 2011, InMobi is moving towards

Central & South America Regional Profile

129 Measures and Term Definitions

Global Available Impressions in Quarter 2, 2011: 104.9 billion

Base Measure: Available Impressions

Comparisons: Q2 2011 versus Q1 2011

Smartphone impression growth far

In application advertising continues

Source: InMobi Mobile Insights Network Research, Q2 2011

Source: InMobi Mobile Insights Network Research, Q2 2011

Source: InMobi Mobile Insights Network Research, Q2 2011

RIM BlackBerry 8520

Top 5 Manufacturers: % Share of Available Impressions

Top 10 Handsets: % Share of Available Impressions

Top 3 OS Systems: % Share of Available Impressions

RIM BlackBerry 8520

" InMobi global network grew by over 19.8

Source: InMobi Mobile Insights Network Research, Q2 2011

AFRICA REGION SUMMARY

Advanced phones continue to

Nokia devices continue to

Source: InMobi Mobile Insights Network Research, Q2 2011

Source: InMobi Mobile Insights Network Research, Q2 2011

Source: InMobi Mobile Insights Network Research, Q2 2011

Samsung SGH E250i

RIM BlackBerry 8520

Nokia N2700 Classic

Top 5 Manufacturers: % Share of Available Impressions

Top 3 OS Systems: % Share of Available Impressions

Source: InMobi Mobile Insights Network Research, Q2 2011

KENYA MARKET SUMMARY

Available Impression Volume & Composition

Source: InMobi Mobile Insights Network Research, Q2 2011

Source: InMobi Mobile Insights Network Research, Q2 2011

Source: InMobi Mobile Insights Network Research, Q2 2011

Samsung SGH E250i

Source: InMobi Mobile Insights Network Research, Q2 2011

Available Impression Volume & Composition

Top 10 Handsets: % Share of Available Impressions

Top 5 Manufacturers: % Share of Available Impressions

Source: InMobi Mobile Insights Network Research, Q2 2011

NIGERIA MARKET SUMMARY

Available Impression Volume & Composition

Source: InMobi Mobile Insights Network Research, Q2 2011

Source: InMobi Mobile Insights Network Research, Q2 2011

Source: InMobi Mobile Insights Network Research, Q2 2011

Nokia N2700 Classic

Source: InMobi Mobile Insights Network Research, Q2 2011

Available Impression Volume & Composition

Top 10 Handsets: % Share of Available Impressions

Top 5 Manufacturers: % Share of Available Impressions

Nokia N2700 Classic

Source: InMobi Mobile Insights Network Research, Q2 2011

SOUTH AFRICA MARKET SUMMARY

Available Impression Volume & Composition

Source: InMobi Mobile Insights Network Research, Q2 2011

Source: InMobi Mobile Insights Network Research, Q2 2011

Source: InMobi Mobile Insights Network Research, Q2 2011

RIM BlackBerry 9300