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Marketing of Consumer Financial Products Case Assignments 2011/12

Group 1 10P001 10P003 10P007 10P009 10P018 10P021 10P022 10P026 10P033 10P043 10P046 10P051 10P052 10P053 10P063 10P077 10P086 10P097 10P101 10P107 10P109 10P120 10P127 10P138 10P144 10P153 10P158 10P159 10P163 10P166 10P185 10P195 10P199 10P204 10P212 10P215 10P216 10P217 10P218 10P219 10P220 10P221 10P241 11CBS03 11ASB02 11NSM02 11NSM04 Names Aarushi Jain Abhishek Arora Amar Rajagopal Ankit Vaish Harsh Maru Kanika Aggarwal Karthik Devarasetti Manali Subramanian Neha Agrawal Rajat Gururaj Rupa Mittal Siddharth P. Bijlani Sidhanth Hota Sipani Ankit Rajendra Abhilash Mohanty Gaurav Anand Lokesh Harnal Pratik Gandhi Rahul Sharma Sambhav Ahuja Shalabh Arora Vivek Mogili Amruteswar Mahapatra Gaurav Gupta Kandarp Suchak Naveen Kumar Jindal Prakhar Dadhich Prateek Bhatnagar Rahul Sharma Ritesh Nagpal Akashdeep Gupta Danish Arif Gaurav Pathak Kamal Pandey Mohit Ramesh Bajaj Nikhil Gupta Nisheeth Pandey Nitin Jain Pinak Mukherjee Poulomi Mukherjee Prateek Goel Priyanshu Sawalka Vipul Manglik Mr. Morten Schmidt Hansen Ms. Justina Malciute Mr. Niels Orpheus de Groot Ms. Sofia Christina Maria Helstorm Cases for presentation Capital One Financial Corporation Cases for critiquing New York Life Insurance Company-Pension Department Merrill Lynch: Integrated Choice

Meloche Monnex Customer Profitability and Customer Relationship Management at the RBC Financial Group (Abridged) Citi Bank: Launching the Credit Card in Asia Pacific (A)

First direct (A)

Pricing for Profit: The UK Credit Card Industry in the Late 1980s (A) New York Life and Immediate Annuities

Alpen Bank: Launching the Credit Card in Romania

First National Banks Golden Opportunity

Confidis

Innovation at Progressive (A): Pay-as-you-go Insurance New York Life Insurance Company-Pension Department Merrill Lynch: Integrated Choice

Capital One Financial Corporation

Meloche Monnex Customer Profitability and Customer Relationship Management at the RBC Financial Group (Abridged) Citi Bank: Launching the Credit Card in Asia Pacific (A)

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First direct (A)

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Pricing for Profit: The UK Credit Card Industry in the Late 1980s (A) New York Life and Immediate Annuities

Alpen Bank: Launching the Credit Card in Romania

12

First National Banks Golden Opportunity

13

Confidis

Innovation at Progressive (A): Pay-as-you-go Insurance

Marketing of Consumer Financial Products Term Paper Assignments 2011/12


Group 1 10P001 10P003 10P007 10P009 10P018 10P021 10P022 10P026 10P033 10P043 10P046 10P051 10P052 10P053 10P063 10P077 10P086 10P097 10P101 10P107 10P109 10P120 10P127 10P138 10P144 10P153 10P158 10P159 10P163 10P166 10P185 10P195 10P199 10P204 10P212 10P215 10P216 10P217 10P218 10P219 10P220 10P221 10P241 11CBS03 11ASB02 11NSM02 11NSM04 Names Aarushi Jain Abhishek Arora Amar Rajagopal Ankit Vaish Harsh Maru Kanika Aggarwal Karthik Devarasetti Manali Subramanian Neha Agrawal Rajat Gururaj Rupa Mittal Siddharth P. Bijlani Sidhanth Hota Sipani Ankit Rajendra Abhilash Mohanty Gaurav Anand Lokesh Harnal Pratik Gandhi Rahul Sharma Sambhav Ahuja Shalabh Arora Vivek Mogili Amruteswar Mahapatra Gaurav Gupta Kandarp Suchak Naveen Kumar Jindal Prakhar Dadhich Prateek Bhatnagar Rahul Sharma Ritesh Nagpal Akashdeep Gupta Danish Arif Gaurav Pathak Kamal Pandey Mohit Ramesh Bajaj Nikhil Gupta Nisheeth Pandey Nitin Jain Pinak Mukherjee Poulomi Mukherjee Prateek Goel Priyanshu Sawalka Vipul Manglik Mr. Morten Schmidt Hansen Ms. Justina Malciute Mr. Niels Orpheus de Groot Ms. Sofia Christina Maria Helstorm Topic for Term Paper Marketing of Private Banking Services in India

Marketing of Housing Loans in India

Marketing of Auto Loans in India

Marketing of Term Deposits in India

Marketing of Life Insurance Product in India s

Marketing of Medical Insurance Products in India

Marketing of Auto Insurance Products in India

Marketing of Credit Cards in India

Marketing of New Mutual Fund Offers in India

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Marketing of Systematic Investment Plans in India

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Marketing of Stock Market Brokerage Services in India

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Marketing of Demat Accounts in India

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Marketing of Premium Savings Bank Accounts in India

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