The crossroads welcomes anyone who appreciates artistic and self-expression. The rebrand will identify a vibrant neighborhood filled with self-expression, energy and a strong sense of community. A strong orange that is contrasted with a cool blue. Both with vibrant hues.
The crossroads welcomes anyone who appreciates artistic and self-expression. The rebrand will identify a vibrant neighborhood filled with self-expression, energy and a strong sense of community. A strong orange that is contrasted with a cool blue. Both with vibrant hues.
The crossroads welcomes anyone who appreciates artistic and self-expression. The rebrand will identify a vibrant neighborhood filled with self-expression, energy and a strong sense of community. A strong orange that is contrasted with a cool blue. Both with vibrant hues.
This rebrand will identify a vibrant neighborhood filled with
self-expression, energy and a strong sense of community.
PHASE 3 Re-Brand Touchpoints My rebrand design objective is to identify a vibrant neighborhood that is lled with self-expression, energy and a strong sense of community. As a very diverse community, the Crossroads welcomes anyone who appreciates artistic and self-expression. PHASE 3 Introduction In order to accomplish my goal and bring new people into the community and develop a sense of community among those who are already residents, I want to embody the attributes of the brand by choosing elements with similar qualities. To do this, I chose a strong orange that is contrasted with a cool blue. Both with vibrant hues. PHASE 3 Stationary Elements are spread over a variety of materials that include stationary that references the 45 degree angle of the logomark with the address at the top and contact information at the bottom of the page. The mark itself represents the community by referencing two directions as well as a house for the community aspect of my rebrand. PHASE 3 Stationary The two square marks that make up the lowercase rs references the logo as well as the railroad tracks of which the crossroads is named after. PHASE 3 Stationary These elements are combined in the stationary through the return address set at the same angle, a nod to the orange triangles that make up the logomark. This orange represents the vibrancy of the community and its bold behavior. PHASE 3 Business Card The business cards supply the name of the owner and leave space for choice contact information. The triangle allows the card to stand on its own and is complimented with a lively pattern on the back side. PHASE 3 Business Card Another business card breaks up the logo and lls the space of the card. PHASE 3 Invitation In addition to formal stationary, invitations to special events are also a part of the Crossroads association. Here, the invitatoin has a die-cut mark that lets the viewer look into the card. This letter also holds a photo-frame with pictures of the community as well as an RSVP postcard that the community member is asked to return. PHASE 3 Invitation This stationary makes special use of pattern both in repetitive subtlety as well as PHASE 3 Complimentary Photo carried throughout the rest of the invitation from the inside of the envelope to the photograph that is also included. These become especially important to the rebrand as they allow the receiver to view actual pictures from within the community. PHASE 3 Application The Crossroads association also supports local businesses and will need to send out a number of documents that must maintain the same energy as the rest of the materials despite their legal objective. PHASE 3 Legal Document Although in black and white, the checks reference the angle of mark and include a slight but energetic pattern in the background. PHASE 3 Vehicle The Crossoroads association is also in charge of security at events like First Fridays. Vehicles like this one will reference the expressive quality of the brand through graphic elements on the side and window PHASE 3 Vehicle as well naming on the back of the vehicle. PHASE 3 Environment environental identiers will also become important to let the visitor or resident know exactly when they have reached the district. PHASE 3 Environment Road signs will reference the mark by outlining each letter with a directional. PHASE 3 Environment Graphic elements from the pattern within the brand could be placed on many of the older buildings found within the crossroads PHASE 3 Application Residents of the crossroads will reciece special community item like coffee cups PHASE 3 Notepad and a notepad where they could write special anecdotes while attending events. PHASE 3 Male Shirt Other items include T-shirts that celebrate the community. PHASE 3 Female Shirt Wearing one of these lets others see that you are proud of the community you are a part of and what it represents. PHASE 3 Splash Screen Enter The website is an important way to get involved with events and news on what is happening within the neighborhood. PHASE 3 Website First Friday is a Crossroads Claypalooza with a Familiar Destructive Theme About Us By Alice Thornson Crossroads Editor Join Gallery Events More The theme of destruction cuts a broad swath through the Kansas Citys galleries and museums this fall. Last month the Kemper Museum opened June Ahrens exhibit filled with broken glass and shattered mirrors, and the Nerman Museum introduced Charlotte Street Fellow Peggy Nolands video of an exploding rack of clothes. Now theres more. Opening tonight at Belger Arts Center and Red Star Studios is an exhibit of works by veteran ceramics artist Richard M. Notkin. It includes a big tile mural of a mushroom cloud. On Friday, Kemper at the Crossroads opens an exhibit of works by Boulder, Colo.,-based ceramic artist Jeanne Lucy Quinn, which includes an installation of suspended porcelain vessels that Quinn, who showed a chandelier-style installation in the Denver Art Museums summer group show, Ovethrown: Clay without Limits, will speak at 5:30 p.m. today at the Kemper Museum of Contemporary Art, 4420 Warwick Blvd. Her talk will introduce her exhibit, Jeanne Quinn: Ceramic of the only In(ter)ventions, opening with a reception from 6 to 10 p.m. Friday at Kemper at the Crossroads, the museum downtown. The exhibit includes two installations and a wall piece. The main room, which has been painted ruby red, will feature Everything Is Not as It Seems, a room-scaled location of suspended white porcelain forms. Including wires threaded Galleries Whats Up? Here, they can view articles, galleries and listings that involve the community. PHASE 3 iPhone App AT&T 12:34 PM 12:34 PM Welcome Welcome Art Galleries Food/Drink Shops Near Me About When one doesnt have computer with them. They can access quick information through the iphone application. PHASE 3 iPhone App AT&T 12:34 PM 12:34 PM About About Art Galleries Food/Drink Shops Near Me About Call Call Email Email The Crossroads is a small district made up of boutique shops, local restaurants, businesses, studios and art galleries,lofts and apartments. We are a vibrant neighborhood that is IIed with seIf-expression, energy and astrong sense of community. Join Us! First, the app introduces the community PHASE 3 iPhone App AT&T 12:34 PM 12:34 PM Art Galleries Art Galleries Art Galleries Food/Drink Shops Near Me About {:m Gallery 1819 Central Gallery and... 2010 Gallery Acker Michael AFW Frame and Gallery Apex Gallery Artstech Belger Arts Center and then gives the user a chance to view a listing of art galleries, restaurants, shops PHASE 3 iPhone App 0.5 mi 0.6 mi 06 mi 08 mi 11 mi 12 mi 12 mi 13 mi AT&T 12:34 PM 12:34 PM Near Me Near Me Art Galleries Food/Drink Shops Near Me About Casey Associates Inc. Kitchen Studio El Dorado Inc. Vahalla Studios Davison Architecture + Urban Ooh! Aah! Creative LLC Windows Lofts Blvd Art Glass Map Map and local businesses PHASE 3 iPhone App AT&T 12:34 PM 12:34 PM Map Map Art Galleries Food/Drink Shops Near Me About List List Back Back E 19th St. E 19th St. 300 400 500 300 400 500 E 18 th St. E 18 th St. 417 E 18 th St Kansas City, MO Grinders The application take the user to a friendly map for a quick way to reach their desired destination PHASE 3 Thoughts? Each element included reinforces my objective is to appeal to a younger and more diverse community through a brand that visually embodies the neighborhood as it develops as an energetic, self-expressive community.