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This rebrand will identify a vibrant neighborhood filled with

self-expression, energy and a strong sense of community.


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Re-Brand
Touchpoints
My rebrand design objective is to identify a vibrant neighborhood that is lled with self-expression, energy and a
strong sense of community.
As a very diverse community, the Crossroads welcomes anyone who appreciates artistic and self-expression.
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Introduction
In order to accomplish my goal and bring new people into the community and develop a sense of community among
those who are already residents, I want to embody the attributes of the brand by choosing elements with similar
qualities. To do this, I chose a strong orange that is contrasted with a cool blue. Both with vibrant hues.
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Stationary
Elements are spread over a variety of materials that include stationary that references the 45 degree angle of the
logomark with the address at the top and contact information at the bottom of the page. The mark itself represents the
community by referencing two directions as well as a house for the community aspect of my rebrand.
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Stationary
The two square marks that make up the lowercase rs references the logo as well as the railroad tracks of which the
crossroads is named after.
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Stationary
These elements are combined in the stationary through the return address set at the same angle, a nod to the orange
triangles that make up the logomark. This orange represents the vibrancy of the community and its bold behavior.
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Business Card
The business cards supply the name of the owner and leave space for choice contact information. The triangle allows
the card to stand on its own and is complimented with a lively pattern on the back side.
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Business Card
Another business card breaks up the logo and lls the space of the card.
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Invitation
In addition to formal stationary, invitations to special events are also a part of the Crossroads association. Here, the
invitatoin has a die-cut mark that lets the viewer look into the card. This letter also holds a photo-frame with pictures
of the community as well as an RSVP postcard that the community member is asked to return.
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Invitation
This stationary makes special use of pattern both in repetitive subtlety as well as
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Complimentary Photo
carried throughout the rest of the invitation from the inside of the envelope to the photograph that is also included.
These become especially important to the rebrand as they allow the receiver to view actual pictures from within the
community.
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Application
The Crossroads association also supports local businesses and will need to send out a number of documents that must
maintain the same energy as the rest of the materials despite their legal objective.
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Legal Document
Although in black and white, the checks reference the angle of mark and include a slight but energetic pattern in the
background.
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Vehicle
The Crossoroads association is also in charge of security at events like First Fridays. Vehicles like this one will
reference the expressive quality of the brand through graphic elements on the side and window
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Vehicle
as well naming on the back of the vehicle.
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Environment
environental identiers will also become important to let the visitor or resident know exactly when they have reached
the district.
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Environment
Road signs will reference the mark by outlining each letter with a directional.
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Environment
Graphic elements from the pattern within the brand could be placed on many of the older buildings found within the
crossroads
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Application
Residents of the crossroads will reciece special community item like coffee cups
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Notepad
and a notepad where they could write special anecdotes while attending events.
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Male Shirt
Other items include T-shirts that celebrate the community.
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Female Shirt
Wearing one of these lets others see that you are proud of the community you are a part of and what it represents.
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Splash Screen
Enter
The website is an important way to get involved with events and news on what is happening within the neighborhood.
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Website
First Friday is a Crossroads Claypalooza
with a Familiar Destructive Theme
About Us
By Alice Thornson
Crossroads Editor
Join Gallery Events More
The theme of destruction cuts a broad swath through the
Kansas Citys galleries and museums this fall. Last month
the Kemper Museum opened June Ahrens exhibit filled with
broken glass and shattered mirrors, and the Nerman Museum
introduced Charlotte Street Fellow Peggy Nolands video of
an exploding rack of clothes. Now theres more.
Opening tonight at Belger Arts Center and Red Star Studios
is an exhibit of works by veteran ceramics artist Richard M.
Notkin. It includes a big tile mural of a mushroom cloud. On
Friday, Kemper at the Crossroads opens an exhibit of works
by Boulder, Colo.,-based ceramic artist Jeanne Lucy Quinn,
which includes an installation of suspended porcelain vessels
that Quinn, who showed a chandelier-style installation in the
Denver Art Museums summer group show, Ovethrown: Clay
without Limits, will speak at 5:30 p.m. today at the Kemper
Museum of Contemporary Art, 4420 Warwick Blvd. Her talk
will introduce her exhibit, Jeanne Quinn: Ceramic of the only
In(ter)ventions, opening with a reception from 6 to 10 p.m.
Friday at Kemper at the Crossroads, the museum downtown.
The exhibit includes two installations and a wall piece.
The main room, which has been painted ruby red, will feature
Everything Is Not as It Seems, a room-scaled location of
suspended white porcelain forms. Including wires threaded
Galleries
Whats Up?
Here, they can view articles, galleries and listings that involve the community.
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iPhone App
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Welcome Welcome
Art Galleries Food/Drink Shops Near Me About
When one doesnt have computer with them. They can access quick information through the iphone application.
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iPhone App
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About About
Art Galleries Food/Drink Shops Near Me About
Call Call Email Email
The Crossroads is a small district made
up of boutique shops, local restaurants,
businesses, studios and art
galleries,lofts and apartments.
We are a vibrant neighborhood that is
IIed with seIf-expression, energy and
astrong sense of community. Join Us!
First, the app introduces the community
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iPhone App
AT&T 12:34 PM 12:34 PM
Art Galleries Art Galleries
Art Galleries Food/Drink Shops Near Me About
{:m Gallery
1819 Central Gallery and...
2010 Gallery
Acker Michael
AFW Frame and Gallery
Apex Gallery
Artstech
Belger Arts Center
and then gives the user a chance to view a listing of art galleries, restaurants, shops
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iPhone App
0.5 mi
0.6 mi
06 mi
08 mi
11 mi
12 mi
12 mi
13 mi
AT&T 12:34 PM 12:34 PM
Near Me Near Me
Art Galleries Food/Drink Shops Near Me About
Casey Associates Inc.
Kitchen Studio
El Dorado Inc.
Vahalla Studios
Davison Architecture + Urban
Ooh! Aah! Creative LLC
Windows Lofts
Blvd Art Glass
Map Map
and local businesses
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iPhone App
AT&T 12:34 PM 12:34 PM
Map Map
Art Galleries Food/Drink Shops Near Me About
List List Back Back
E 19th
St.
E 19th
St.
300 400 500
300
400
500
E 18
th
St.
E 18
th
St. 417 E 18
th
St Kansas City, MO
Grinders
The application take the user to a friendly map for a quick way to reach their desired destination
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Thoughts?
Each element included reinforces my objective is to appeal to a younger and more diverse community through a
brand that visually embodies the neighborhood as it develops as an energetic, self-expressive community.

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