This is a regular

publication of
Cuervo Appraisers
newsbits,
reminders and
important notices.

ISSUE I January 30, 2008

President Launches Corporate Theme

Newly-elected President of Cuervo Appraisers, Inc., Ms. Charito Cole-Alfaro, launched
during the company’s annual Christmas party held last December 21, 2007 CAI’ s 2008
Corporate Theme: Rethink & Revolutionize –48 at 28 in 2008.

Ms. Alfaro challenged everyone to achieve in a united and concerted effort the sales
target of P48.0 Million for this year 2008, the 28th year of Cuervo Appraisers in the
appraisal industry.

Since this is the first time CAI adopted a Corporate Theme, both the Management and
the staff are excitedly looking forward to a productive and profitable year ahead.

In fact, last January 16, Ms. Alfaro proudly rang the Company Bell to announce to all and sundry that our Marketing Division, led
by its Manager, Mr. Jun Ignacio, hit the first P 2.0Million mark in closings for the year 2008! The President herself made good
her promise to gift Marketing with a cake to celebrate this momentous occasion. Marketing, for their part, generously shared
their laurels with all the other CAI employees.

CAI Has New Officers Press Releases Published

In a special meeting of stockholders last
December 17, 2007, the following were elected as
Directors to the Board of Cuervo Appraisers, Inc. –
Ramon C. F. Cuervo III, Charito Cole-Alfaro,
Josemari C. Cuervo, Peter Weldon, Javier Jose
Calero, Antonio G. Marty, Bernardo M. Villegas,
Maria Teresa C. Cuervo and Montserrat Cuervo-
Trigo.
Press releases were published in well-circulated dailies
like Business World, Manila Bulletin, Philippine Daily
Inquirer and Philippine Star to inform the public of CAI’
s
new set of officers, including the assumption of Ms.
Charito Cole-Alfaro as the new President of CAI and the
promotion of Mr. Arthur A. Pablico as the new Finance
and Admin Head.
These announcements also serve to let our clients and
prospective markets know that CAI is here to stay with a
renewed and revitalized management.

The organizational meeting of the Board of
Directors ensued and the following officers were
appointed: Chairman Emeritus – Ramon C. F.
Cuervo III; President & COO – Charito Cole-
Alfaro; Vice Chairman & CEO – Josemari C.
Cuervo; Treasurer – Ma. Teresa C. Cuervo; Asst.
Treasurer – Montserrat Cuervo-Trigo; Corporate
Secretary – Antonio V. F. Gregorio III; and Asst.
Corporate Secretary – Venus L. Gregorio.
This first set of press releases heralds a more aggressive
thrust in public relations in order to keep our market
abreast with the developments in our Company.
Effective January 1, 2008, the Real Estate Group has been split into two
sub-groups, with Group A under the helm of Engr. Hernando Gozon, Jr.
as its Group Manager and Group B temporarily being handled by Engr.
Amando J. Chua, concurrent with his duties as overall Department
Manager of the Real Estate Department, pending the appointment of a
Manager for Group B.

This re-organization, based on a proposed structure by Engr. Chua and

Under the helm of our new set of officers,
valuation projects for clients like Belle
Corporation, Gustillo Group, Rural Bank of
Caloocan, Davao Light and VECO were clinched
with the onset of 2008.
Everyone is enjoined to continue giving their all-
out support to the new set of officers who have
ably assisted by Engr. Gozon, is being implemented in line with CAI’ s
concerted efforts to promote efficiency and productivity across the entire
organization by rethinking business processes.
Group A will handle special and individual accounts. It will be manned
by Junior Appraisers, MRIndaya, VMCelzo, Jr., JDMira and ABTropia.
Group B, composed of Junior Appraisers ORSamoy, JAEdañol and
EDBalatico, will take charge of corporations.
All Managers and staff are enjoined to give their full support and
cooperation to the Real Estate Department.

made it their goal to steer Cuervo Appraisers, Inc.

into a better and more dynamic organization. “
Quality only happens when you
care enough to do your best.”
 January 30, 2008 P-2

5S Program Introduced 2007 Christmas Party

CAI’ s annual Christmas Party was held last December 21, 2007
Finance & at the Nipa Hut Restaurant in Pasig City. The joyous occasion
Admin Head was graced by major stockholders, Mrs. Montserrat Cuervo and
her guest Mrs. Conchita Conde-Calero, Ms. Maricar Cuervo-
Art Pablico Ylanan with husband Mario who flew all the way from Canada,
Ms. Montse Cuervo-Trigo, Mr. Paching Cuervo, Mr. JayJay
briefed the Calero, a director of CAI, Atty. Tonito and Atty. Beng Gregorio,
employees on Corporate Secretary and Mr. Paquito Calero, consultant.

President
Charito Cole-Alfaro’s 5S Program through
a powerpoint presentation in a general
assembly called in the afternoon of
December 21, 2007.
Emanating from Japan, 5S stands for 1-
Sort or in Japanese, Seiri; 2-Set-up or
Seiton; 3-Sweep or Seiso; 4-Standardized
or Saiketsu; and 5- Self-Discipline or
Shitsuke.
The affair started with the invocation by Finance & Admin Head
Art Pablico followed by a sumptuous dinner highlighted with
two Cebu lechons courtesy of CAI President, Ms. Chato Alfaro
and freshly flown in by no less than our Cebu Branch Manager,
Engr. Allan Aquino.
Ms. Alfaro unveiled the Corporate Theme: Rethink &
Revolutionize –48 at 28 in 2008 with a graphic powerpoint
presentation of its details, expectations and requirements.
The new hires were introduced by Personnel Manager, Ruby
Madrasto. They gamely showcased their talents with the
traditional presentation of new hires. With quite a number of
new hires for 2007, they managed to come up with a
presentation by division/department. Adjudged winners by
judges Mari Cuervo, Chato Alfaro and Atty. Gregorio were
Finance & Admin Div. – 1st place; ME –2nd place; CE – 3rd
place, with Marketing Division and Project Management Dept.
awarded consolation prizes.

This program basically focuses on having
visual order, organization, cleanliness and
standardization. The results one can
expect from a 5S program are improved
profitability, efficiency, service and safety.
Raffle prizes from various suppliers, including those generously
added by Vice Chairman Mari Cuervo, were distributed during
the entire duration of the event. Lady Luck was on the side of
our Cebu staff during the night with a majority of them
managing to bring home a prize led by Cebu Branch Manager
Allan Aquino winning CAI’ s grand cash prize of P3,000. The
2nd and 3rd cash prizes both went to our Draftsmen,
newcomer Romert Bobadilla and Lu Omalin, respectively.

To spice up the night, Mr. Mari Cuervo awarded P500 to each

participating employee who can garner 95 points and above in
the videoke singing contest. P1,000 was given to those who
scored a perfect 100 with defending champion from last year,
Prof Jun Gozon, retaining his crown.

Vice Chairman Mari Cuervo capped the event with his

Christmas/Year-end message thanking everyone for his loyalty
and encouraging them to continuously work in unity for the
Company which will eventually redound for their benefits.

The employees danced away the night which ended at about

11:30pm.

Arthur A. Pablico Ruby B. Madrasto

Editor-in-Chief Associate Editor

Emerson R. Arante Chris B. Regino Liezl B. Arellano

Layout Artist Asst. Layout Artist Circulation In-charge
“
Quality only happens when you
This is a monthly publication of Cuervo Appraisers, Inc.
2/F Padilla Bldg., F. Ortigas Jr. Rd., Ortigas Ctr. Pasig City, MM care enough to do your best.”