Brand Style Guide_______

The SRES Brand: Signature of Professional Service

Brand Awareness. Recognizing a company by its logo truly differentiates one company from another. Establishing brand awareness among members of the public allows a company to instill trust within the consumer. The potential client must become aware of the distinguished services SRES Designees have offered and will continue to offer.

The SRES Brand: The service SRES Designees provide is to guide the 50+ home buyer and seller through a professionally sound, successful real estate transaction. SRES Designees are able to provide this expert service by utilizing the invaluable knowledge acquired during the SRES course and experience gained while actively participating in the real estate market. Our SRES Designees strive to become the prudent real estate professional. The SRES Council has re-designed the look and feel of the SRES brand. Weve focused on creating our brand based on the mature buyer and seller. We use vibrant images depicting adventurous individuals cycling into the sunset; the mature couple anxiously awaiting the keys to their new real estate purchase; etc. These images were chosen with the potential client in mind. The SRES Council uses these images to establish a sense of trust with the potential client. Our intentions are to address the seriousness involved in each real estate transaction by implementing images of comfort and positivity. After all, a real estate purchase is not only an investment but the beginning of a new chapter in ones life.

The SRES Logo: Guidelines for Use

TERMS OF USE: Download a free SRES logo for use on your own personal website or marketing communications. The SRES logo may be used with or without the SRES tag line, where the future takes shape. Use of the SRES logo is limited to only those SRES members who have earned the designation and are members in good standing with the SRES Council and THE NATIONAL ASSOCIATION OF REALTORS. SRES, Seniors Real Estate Specialist, where the future takes shape, Seniorsrealestate.com, and the SRES logo are trademarks, service marks, membership marks, and/or logos of REBAC. All such marks are the property of REBAC and all rights are reserved by REBAC. Use of the logo without being awarded the SRES Designation is a federal trademark infringement and a violation of THE NATIONAL ASSOCIATION OF REALTORS Code of Ethics, Article 12.

The SRES Logo: Color/Black & White

The SRES logo may only be used in one of the following color variations:

1. Full-color logo( Fuchsia - PMS Pantone 2415 ;Gray PMS cool gray 8)

2. Black and white logo

The former SRES logo (Gold and Black) is no longer acceptable for marketing the SRES Designation and its services.
ELECTRONIC FILES Logo is available for downloading in the following file formats: * Illustrator CS2 EPS (for use in commercial print applications); * JPEG (for use in word processing programs)

The SRES Logo: Stipulations

The SRES logo must never print smaller than 1 inch wide. The logo must be used at a 1-to-1 proportion at all times, and must never be stretched or distorted to fit in a certain area. All exceptions must be approved by the SRES marketing communications department. Always print or reproduce the logos in full color whenever possible. However, the logo may be reproduced in 100% black for use on white or very light backgrounds or knocked out* in all white for use on black or very dark backgrounds. *100% white background

Area of Isolation: Isolation Rule The area of isolation is a minimum of space separating the SRES logo from any other typography, illustration, geometric shape, or the edge of the printed surface.

The SRES Logo: Usage

Correct

Incorrect

With Tagline

With Tagline

Without Tagline

Too small -

Distortion Isolation

Isolation -

Usage - Use with or without SRES tag line EPS vector file of the following: - 4-color logo (CMYK) - full-color logo (RGB) - Spot colors logo (PMS cool gray 8 & PMS Pantone 2415) - B/W logo

JPEG logo On screen/computer communications JPEG hi res file of the following: - 4-color logo (CMYK) B/W logo - full-color logo (RGB) - Spot colors logo (PMS cool gray 8 & PMS Pantone 2415) Web Use GIF file of the following - full-color use (RGB)

SRES Marketing Materials: Post Cards

SRES Post Cards are posted in size 5 x 7. Front of post cards are not editable. Back of post cards are customizable. Customized information must remain in compliance with the Isolation Rule. Information inserted cannot overlap the content: Im Your Seniors Real Estate Specialist. Ive been expecting you.

Insert Information Here

SRES Marketing Materials: Customizable Flyers

SRES Flyers are posted in size 8 x 11. Customized information must be in accordance with the Isolation Rule. Information inserted cannot overlap:

Im Your Seniors Real Estate Specialist.

The SRES logo.

Im Your Seniors Real Estate Specialist. Ive been expecting you.

OR preset colored rectangle.

SRES in the Marketplace

The SRES Designation currently has an elite group of 16,000+ designees. Our membership base makes up less than 2% of the REALTOR population.

For questions regarding SRES logo and Marketing Material guidelines for use, please contact:

Jorge Luis Rivera 312-329-8249 jrivera@realtors.org

For other inquiries, please contact the SRES Council.

Seniors Real Estate Specialist Council 800.500.4564 sres@realtors.org