A GLOBAL VIEW OF MOBILE ADVERTISING: Middle East Regional Summary Q3 2011

InMobi Mobile Insights - Network Data Release date: October 25th, 2011

ABOUT THE RESEARCH

Project Background After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165 markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and a broad, independent market footprint, InMobi is well positioned to provide an objective, comprehensive, and representative view of the mobile advertising market. Research Objectives We have three goals with this research: 1. Help educate the market. Statistics and information about the state of mobile advertising are lacking in most regions of the world. 2. Track consumer opinions regarding mobile advertising. With any emerging medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area. 3. Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access. Contact Information www.inmobi.com/research research@inmobi.com Twitter: @inmobi

Beginning July 2011, InMobi is moving towards quarterly data views which will highlight broader industry trends and provide an overview of the global mobile advertising market.

NETWORK DATA
Specifications Data in this report are sourced from our global mobile advertising network which served 138.4 billion impressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in September, we are able to claim one of the broadest and most representative networks in the world. Exact specifications are as follows: Global Available Impressions in Quarter 3, 2011: 138.4 billion Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America Countries Represented: 131 countries with over 10 million impressions per month Base Measure: Available Impressions Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices Time Periods: Q2 2011 (April June 2011), Q3 2011 (July September 2011) Comparisons: Q3 2011 versus Q2 2011 Representation
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following issues are present in this data. Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web (WAP) and APP. SMS/Text and Search are NOT included in this synopsis. Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can expect more fluctuation and variance in younger, smaller markets for the company. Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the data. Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser extent than publishers.

MIDDLE EAST SUMMARY

Middle East Regional Profile: Q3 2011
Middle East mobile impressions grew by 38.3% over the past quarter on the InMobi network.
" InMobi now serves over 5.4 billion impressions per quarter in the Middle East. The volume of mobile impressions in the Middle East signifies the reach mobile devices can offer local, regional and global brands.

Mobile ad growth is mostly driven by smartphones.

" Smartphone impressions outnumber advanced phone impressions by more than 2-to-1, and grew at a faster rate.
Global Development Index n/a 134 60 95 118

Available Impression Volume & Composition Q2 2011 Total Smartphone Advanced Mobile Web App 3,910,416,210 2,547,997,831 1,362,418,379 2,820,348,353 1,090,067,857 Q3 2011 5,407,976,018 3,796,059,456 1,611,916,562 4,067,687,298 1,340,288,720 % Chg 38.3% 49.0% 18.3% 44.2% 23.0%

Over 3 quarters of ads were delivered via mobile web.

" While app impressions continue to grow, mobile web impressions are driving growth

Source: InMobi Mobile Insights Network Research, Q3 2011

MIDDLE EAST
Middle East OS Share: Q3 2011
Available Impressions
7% 7% 10% 41% Symbian OS iPhone OS Android RIM OS Nokia OS 14% Others
OS Symbian OS iPhone OS Android RIM OS Nokia OS Others Impressions 2,217,600,715 1,114,162,926 769,935,929 521,370,476 402,098,848 382,807,124 % Share 41.0% 20.6% 14.2% 9.6% 7.4% 7.1% Global Pt. Chg Development Index +2.5 -9.8 +8.5 +3.3 -1.7 -2.8 233 187 63 101 41 n/a

21%

iPhone OS impressions fell by almost 10 points, while Android impressions increased by 8.5 points.
" Symbian OS remains the top platform with a 2.5 point increase since Q2. " Android impressions are still low compared to the global index.

Source: InMobi Mobile Insights Network Research, Q3 2011

MIDDLE EAST
Middle East Manufacturer Share: Q3 2011
Available Impressions
2% 4% 10% 48% 2% Nokia Apple Samsung RIM SonyEricsson HTC Others 21%
Manufacturer Nokia Apple Samsung RIM SonyEricsson HTC Others Impressions 2,602,177,411 1,114,162,926 683,124,831 521,370,476 238,581,754 121,192,068 127,366,551 % Share 48.1% 20.6% 12.6% 9.6% 4.4% 2.2% 2.4% Pt. Chg +0.8 -9.8 +6.3 +3.3 -1.2 +0.8 -0.2 Global Development Index 135 187 71 101 78 38 n/a

13%

Apple fell by 9.8 share points in Q3, increasing the gap with Nokia, the top manufacturer in the region by ad impressions.
" Samsung and RIM posted modest increases.

Source: InMobi Mobile Insights Network Research, Q3 2011

MIDDLE EAST
Middle East Handset and Connected Device Detail: Q3 2011
Handset Apple iPhone 4 Apple iPhone 3G Samsung GT-I9000 Nokia E63 Apple iPod Generation IV Nokia E71 Nokia N73 Apple iPad I RIM BlackBerry 8520 Samsung GT-P1000 Nokia E5-00 Nokia 6300 Nokia 5800d Nokia 6120c Nokia E72 Impressions 354,618,882 346,222,093 219,341,895 209,261,777 191,712,376 171,666,580 161,706,306 154,235,665 152,786,478 152,502,475 148,618,772 131,662,097 128,348,555 119,506,862 118,490,436 % Share 6.6% 6.4% 4.1% 3.9% 3.5% 3.2% 3.0% 2.9% 2.8% 2.8% 2.7% 2.4% 2.4% 2.2% 2.2% Pt. Chg +0.8 +2.2 +1.3 +0.5 +0.8 +0.2 -0.1 +0.4 +0.4 +2.8 +0.8 -1.0 +0.5 -0.2 +0.4 Global Development Index 159 849 342 350 243 493 237 207 95 273 992 135 384 273 824

The Apple iPhone 4 and iPhone 3G are the top handsets in the region by share of impressions.
" iPhone 3G impressions in particular over-index in the Middle East.

Source: InMobi Mobile Insights Network Research, Q3 2011

MIDDLE EAST
Middle East Summary: Q3 2011
Available Impression Volume & Composition Q2 2011 Q3 2011 Total Smartphone Advanced Mobile Web App 3,910,416,210 2,547,997,831 1,362,418,379 2,820,348,353 1,090,067,857 5,407,976,018 3,796,059,456 1,611,916,562 4,067,687,298 1,340,288,720 % Chg 38.3% 49.0% 18.3% 44.2% 23.0% Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Nokia Apple Samsung RIM SonyEricsson 47.3% 30.4% 6.4% 6.3% 5.6% 48.1% 20.6% 12.6% 9.6% 4.4% +0.8 -9.8 +6.3 +3.3 -1.2

Top Countries within Region: % Share of Available Impressions Q3 2011 Pt. Chg +2.7 Saudi Arabia 44.4% UAE Iran 13.6% 11.9% +0.9 -2.8

Top 3 OS Systems: % Share of Available Impressions Q2 2011 Symbian OS iPhone OS Android 38.5% 30.4% 5.7% Q3 2011 41.0% 20.6% 14.2% Pt. Chg +2.5 -9.8 +8.5

" InMobis Middle East network grew by 38.3% impressions into Q3, mostly driven by Smartphones. " Within the region, impressions in Saudi Arabia grew the most. " Apple iOS share of impressions fell while Android share increased.

Source: InMobi Mobile Insights Network Research, Q3 2011

MEASURES AND TERM DEFINITIONS

Measures:
Available Impressions: The total number of ads requests made to the InMobi network % Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS under analysis. Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country relative to that same inventory type, device, manufacturer, or OS share globally. Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region. % Chg: The percentage change in absolute value between two different time periods. Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods.

Definitions:
Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series Phones, or Samsung Bada. Advanced: Any impression served to any OS or handset not included in the smart phone definition above. Mobile Web: Any impression served using Wireless Application Protocol (WAP) which is an open international standard for applicationlayer network communications in a wireless-communication environment. App (Application): Any impressions served to a mobile application resident on the consumer mobile device. Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular company providing service for mobile phone subscriber served the impression. OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common services for execution of various application software receiving the impression. Handsets and Connected Device: The make and model of the mobile device receiving the impression. Manufacturer: The OEM manufacturer of the mobile device receiving the impression. Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1% share.

InMobi Regional Definitions:

InMobi defines all regions per Wikipedia with the following modifications: Asia Pacific includes the 15 Oceania countries as listed in Wikipedia. South America includes South & Central Americas as listed in Wikipedia.

NEXT STEPS
This data is part of a series of network reports that are released monthly. Additional regions and markets will be released throughout the quarter. Release Schedule
Once a quarter InMobi will release a full data report which will include global, regional and country data views. The next full release is planned for mid January. Infographics with monthly data will be available in November and December. Monthly data updates including key information by market will be released via our mailing lists and website. While we move to a quarterly release schedule, we will still continue to release insightful data on key markets across regions on a monthly basis. These releases will shed light on emerging trends and unique developments specific to those key markets.

Open Source Research: Getting Involved

Objective industry analysts and thought-leaders are encouraged to comment, question, and participate. We will be sure to consider and update the research based on feedback and questions to improve the quality for all end users.

To join our monthly research mailing list, contact us at Research@InMobi.com To download the full reports, visit us at www.InMobi.com/research