A GLOBAL VIEW OF MOBILE ADVERTISING: Asia Regional Summary Q3 2011

InMobi Mobile Insights - Network Data Release date: October 25th, 2011

ABOUT THE RESEARCH

Project Background After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165 markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and a broad, independent market footprint, InMobi is well positioned to provide an objective, comprehensive, and representative view of the mobile advertising market. Research Objectives We have three goals with this research: 1. Help educate the market. Statistics and information about the state of mobile advertising are lacking in most regions of the world. 2. Track consumer opinions regarding mobile advertising. With any emerging medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area. 3. Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access. Contact Information www.inmobi.com/research research@inmobi.com Twitter: @inmobi

Beginning July 2011, InMobi is moving towards quarterly data views which will highlight broader industry trends and provide an overview of the global mobile advertising market.

NETWORK DATA
Specifications Data in this report are sourced from our global mobile advertising network which served 138.4 billion impressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in September, we are able to claim one of the broadest and most representative networks in the world. Exact specifications are as follows: Global Available Impressions in Quarter 3, 2011: 138.4 billion Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America Countries Represented: 131 countries with over 10 million impressions per month Base Measure: Available Impressions Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices Time Periods: Q2 2011 (April June 2011), Q3 2011 (July September 2011) Comparisons: Q3 2011 versus Q2 2011 Representation
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following issues are present in this data. Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web (WAP) and APP. SMS/Text and Search are NOT included in this synopsis. Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can expect more fluctuation and variance in younger, smaller markets for the company. Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the data. Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser extent than publishers.

ASIA SUMMARY
Asia Regional Profile: Q3 2011
Asia mobile impressions grew by 25% over the past quarter on the InMobi network.
" InMobi now serves over 69.5 billion impressions per quarter in Asia. The volume of mobile impressions in Asia signifies the reach mobile devices can offer local, regional and global brands.

Mobile ad growth is driven by both Smartphones and Advanced phones.

" The majority of impressions in this market
Available Impression Volume & Composition Q2 2011 Total Smartphone Advanced Mobile Web App 55,545,803,359 12,941,942,984 42,603,860,375 51,921,575,696 3,624,227,663 Q3 2011 69,468,050,068 18,370,821,882 51,097,228,186 61,722,250,477 7,745,799,591 % Chg 25.1% 41.9% 19.9% 18.9% 113.7% Global Development Index n/a 70 135 112 53

are still delivered via Advanced phones.

App impressions more than doubled in Q3.

" With increased Smartphone adoption App impressions will likely continue to grow quickly.

Source: InMobi Mobile Insights Network Research, Q3 2011

ASIA
Asia OS Share: Q3 2011
Available Impressions
Nokia OS 29% 25% Symbian OS Android iPhone OS RIM OS 1% 6% 17% 22% Others
OS Nokia OS Symbian OS Android iPhone OS RIM OS Others Impressions 17,313,288,266 15,394,331,395 11,544,969,194 4,374,167,713 953,434,483 19,887,859,017 % Share 24.9% 22.2% 16.6% 6.3% 1.4% 29% Global Pt. Chg Development Index -2.2 -1.1 +7.5 -2.7 +0.5 -1.9 137 126 74 57 14 n/a

Android impressions grew by 7.5 points this quarter, while iPhone OS impressions fell.
" Nokia remains the largest platform by number of impressions.

Source: InMobi Mobile Insights Network Research, Q3 2011

ASIA
Asia Manufacturer Share: Q3 2011
1% 1% 1%

Available Impressions
6% Nokia Samsung SonyEricsson Apple HTC LG DoCoMo RIM Nexian Motorola Others

Manufacturer Nokia Samsung SonyEricsson Apple HTC LG DoCoMo RIM Nexian Motorola Others

Impressions 32,914,688,286 14,341,732,589 5,603,559,323 4,374,167,713 2,083,691,814 2,025,246,212 1,142,701,777 953,434,483 791,918,259 726,984,844 4,509,924,769

% Share 47.4% 20.6% 8.1% 6.3% 3.0% 2.9% 1.6% 1.4% 1.1% 1.0% 6.5%

Pt. Chg -3.4 +3.7 -2.3 -2.7 +1.1 -0.0 +1.3 +0.5 +0.1 -0.0 +1.8

3% 2% 3% 6% 8%

Global Development Index 132 115 142 57 51 71 116 14 229 40 n/a

47%

21%

While Nokia impressions declined slightly this quarter, they still make up almost half of mobile ad impressions in Asia.

Source: InMobi Mobile Insights Network Research, Q3 2011

ASIA
Asia Handset and Connected Device Detail: Q3 2011
Handset Apple iPhone 4 Nokia 5233 Nokia 3110c Samsung GT-C3303 Nokia C1-01 Nokia 6300 Nokia N73 Nokia N70 Nokia E63 Nokia C3-00 Nokia N2700 Classic Samsung GT-C3200 Nokia X2-01 Nokia 7210 Nokia 5130 Impressions 2,289,123,772 2,178,901,734 1,895,174,786 1,494,870,227 1,494,540,147 1,452,414,383 1,190,814,533 1,186,494,885 992,788,619 969,275,849 883,925,461 883,270,324 872,635,281 827,195,917 743,332,219 % Share 3.3% 3.1% 2.7% 2.2% 2.2% 2.1% 1.7% 1.7% 1.4% 1.4% 1.3% 1.3% 1.3% 1.2% 1.1% Pt. Chg +0.8 +0.7 -0.6 +0.4 +0.8 -0.3 -0.3 -0.4 -0.2 -0.1 -0.0 +0.1 +1.3 -0.2 -0.1 Global Development Index 80 184 179 213 170 116 136 147 129 104 138 223 147 204 119

Although Apples total share declined slightly, the iPhone 4 delivered the most impressions in the region.

Source: InMobi Mobile Insights Network Research, Q3 2011

ASIA
Asia Summary: Q3 2011
Available Impression Volume & Composition Q2 2011 Q3 2011 Total Smartphone Advanced Mobile Web App 55,545,803,359 12,941,942,984 42,603,860,375 51,921,575,696 3,624,227,663 69,468,050,068 18,370,821,882 51,097,228,186 61,722,250,477 7,745,799,591 % Chg 25.1% 41.9% 19.9% 18.9% 113.7% Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Nokia Samsung SonyEricsson Apple HTC 50.8% 16.9% 10.4% 9.0% 1.9% 47.4% 20.6% 8.1% 6.3% 3.0% -3.4 +3.7 -2.3 -2.7 +1.1

Top Countries within Region: % Share of Available Impressions Q3 2011 Pt. Chg +3.3 India 47.0% Indonesia Vietnam Japan China Bangladesh 18.8% 6.6% 6.4% 3.2% 3.1% -4.4 -2.2 +0.9 +1.2 +0.2

Top 3 OS Systems: % Share of Available Impressions Q2 2011 Nokia OS Symbian OS Android 27.1% 23.3% 9.2% Q3 2011 24.9% 22.2% 16.6% Pt. Chg -2.2 -1.1 +7.5

" InMobis Asia network grew by 25.1% in Q3, driven by Smartphones and Advanced Phones. " Android impressions increased by 7.5 points, widening the gap with Apple OS.

Source: InMobi Mobile Insights Network Research, Q3 2011

MEASURES AND TERM DEFINITIONS

Measures:
Available Impressions: The total number of ads requests made to the InMobi network % Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS under analysis. Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country relative to that same inventory type, device, manufacturer, or OS share globally. Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region. % Chg: The percentage change in absolute value between two different time periods. Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods.

Definitions:
Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series Phones, or Samsung Bada. Advanced: Any impression served to any OS or handset not included in the smart phone definition above. Mobile Web: Any impression served using Wireless Application Protocol (WAP) which is an open international standard for applicationlayer network communications in a wireless-communication environment. App (Application): Any impressions served to a mobile application resident on the consumer mobile device. Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular company providing service for mobile phone subscriber served the impression. OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common services for execution of various application software receiving the impression. Handsets and Connected Device: The make and model of the mobile device receiving the impression. Manufacturer: The OEM manufacturer of the mobile device receiving the impression. Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1% share.

InMobi Regional Definitions:

InMobi defines all regions per Wikipedia with the following modifications: Asia Pacific includes the 15 Oceania countries as listed in Wikipedia. South America includes South & Central Americas as listed in Wikipedia.

NEXT STEPS
This data is part of a series of network reports that are released monthly. Additional regions and markets will be released throughout the quarter. Release Schedule
Once a quarter InMobi will release a full data report which will include global, regional and country data views. The next full release is planned for mid January. Infographics with monthly data will be available in November and December. Monthly data updates including key information by market will be released via our mailing lists and website. While we move to a quarterly release schedule, we will still continue to release insightful data on key markets across regions on a monthly basis. These releases will shed light on emerging trends and unique developments specific to those key markets.

Open Source Research: Getting Involved

Objective industry analysts and thought-leaders are encouraged to comment, question, and participate. We will be sure to consider and update the research based on feedback and questions to improve the quality for all end users.

To join our monthly research mailing list, contact us at Research@InMobi.com To download the full reports, visit us at www.InMobi.com/research