Clarify the business case and overcome technical challenges of deploying HSDPA to optimise ARPU 4th in Informa's successful

HSPA Series

r s 10ratoudie pe t O eS s Ca

1-2 November 2006 Four Seasons Hotel Hong Kong

Opening Address
Ha Yung Kuen Deputy Director-General of Telecommunication OFTA, Hong Kong

Gain critical insights from HSDPA industry experts across the value chain:
HEAR about the latest HSDPA market trends & business opportunities EXPLORE where the demands are for HSDPA services and applications DISCOVER the benefits of HSDPA deployment and challenges to overcome COMPARE HSDPA against the alternative broadband technologies LEARN from regional and international operator case studies

Hear, Learn & Network with Key Mobile Operators

Farid Yunus General Manager Celcom William Wong Yau Seng Snr Principal Engineer Maxis Communications Andrzej Ochocki Director Broadband Services Polska Telefonia Cyfrowa, Era Chan Kin Hung SVP Starhub

Charles Henshaw CEO & Director China Mobile Peoples Telephone Co Ltd Tal Dunsky UMTS/HSDPA Project Manager Cellcom Israel Patricio (Blums) Pineda III Vice President, Business Planning and Stategy Globe Telecom Junho Jeong Director of Technology Strategy KT Freetel Co., Ltd

Other leading HSDPA Industry Experts include:

Stephan Buchholz, APAC Chapter Chairman, GSA Dr. Behrooz R. Lessani, VP, Business Development, InterDigital Communications Corporation Calvin Chung, Business Development Manager, Cisco Systems Dr Jin Sung Choi, VP, LG Electronics Thomas Goodwin, Regional Chief Technology Officer, Asia Pacific, Lucent Technologies Mark Wickham, Product Marketing Manager, GSM Networks & Enterprise, Asia Pacific, Motorola Inc Christina Gessner, Technology Manager, Rohde & Schwarz Marc Einstein, Senior Analyst, Pyramid Research Gerry Collins, Vice Chair/Programme Manager UMTS Forum

Tan Eng Suan SVP, 3G Strategy Gp TIME dotCom

Sung Tae Cha Director, Service Platform & Core Network R&D Office SK Telcom

Supporting Sponsors

REGISTER TODAY! Visit www.informatm.com/hsdpa-asia

Produced by:
Endorsing bodies

Official Media Partner:

Media Partners:

Informa Telecoms & Media is part of Informa plc which is quoted on the London Stock Exchange under the Media section and has offices in: Australia Austria Brazil Belgium Dubai France Germany Hong Kong India Malaysia Netherlands Norway Singapore Spain Sweden Switzerland United Kingdom USA

REGISTRATION HOTLINE +65 6835 5139

Networking Opportunities was fantastic, this was the highlight of conference in my opinion (Jeff Yarnell, Parker Vision Inc)
HSDPA is market reality today. GSA reports that HSDPA has achieved significant traction amongst 3G/WCDMA operators worldwide. 100 HSDPA network deployments, an increase of 100% in 6 months, are planned or in implementation in 43 countries. It means that 75% of 105 operators who have commercially launched 3G/WCDMA services have committed to the HSDPA evolution in their networks.
HSDPA services will launch across Asia Pacific in 2006-07 and will gain momentum in 2008-09 with the arrival of a wide range of compelling handsets, says Mike Roberts, principal analyst at Informa Telecoms & Media and co-author of the report Future Mobile Broadband: HSPA, EV-DO, WiMAX & LTE. Overall we expect HSDPA to become the dominant 3.5G mobile broadband technology in Asia-Pacific, accounting for 63% of 3.5G subscribers in the region by 2010."
Asia-Pacific 3.5G subscribers by technology, 2010
HSUPA EV-DO Rev. A EV-DO Rev. B
63% 13%

HSDPA

19%

5%

Source: Future Mobile Broadband report, Informa Telecoms & Media, July 2006

Designed exclusively for the Asian market and part of our network evolution series, HSDPA Asia conference is truly one not to be missed by any organization seeking to establish a foothold in this Asias burgeoning mobile telecommunication market with HSDPA technology, applications and services.

FUTURE MOBILE BROADBAND STRATEGIC REPORT

Future Mobile Broadband: HSPA, EV-DO, WiMAX and LTE analyses and quantifies the mobile broadband market opportunity for 20062011. This Strategic Report provides a detailed competitive analysis of key current and future mobile broadband systems including HSDPA, HSUPA, EV-DO, EV-DO Rev.A, EVDO Rev.B, WiMAX and 3G Long-Term Evolution. Long-Term Evolution. Visit www.informatm.com/futuremobilebroadband for more information.

Don't just take our word for it...

The conference confirmed thinking and conclusions drawn, great networking opportunity and lots of good information, very good source of information (Tina Barnes, Rogers Communications) Very good update on where the market is standing with HSxPA of heading next, well balanced between technical and market insights (Castellant, Nortel)
* HSDPA 2006 Prague delegates

REGISTER TODAY to book your seat! Call our Customer Service Hotline : (65) 6835-5139 or online registration at www.informtm.com/hsdpa-asia

Good overview of HSxPA status and challenges Good overview of HSxPA status and challenges
(Phillipe Mendribil, Alcatel) (Phillipe Mendribil, Alcatel)
Day One * Wednesday, 1 November 2006
9.00 Speed Networking: A chance to get to know your peers before the start of the conference and set a relaxed and informal atmosphere Adrena Chia, Conference Research Director Informa Telecoms & Media Chairmans Welcome Remarks 2.45 Examining the Challenges and Benefits of Combining HSUPA with HSDPA Evaluating the potential and limits of HSDPA and HSUPA Integration of HSDPA and HSUPA in a terminal and the benefits of scalable architecture Impact of HSUPA on HSDPA and benefits for services in the downlink Does HSUPA offer benefits in migrating to VoIP and combined VoIP and FTP-like applications? Capacity/throughput benefits of HSDPA and HSUPA Evaluation of other challenges including base station scheduling techniques Dr. Behrooz R. Lessani, VP, Business Development InterDigital Communications Corporation, United Kingdom EDGE evolution - how will it relate to HSDPA What is EDGE Evolution Development status Benefits & Services Timetable Who needs it Charles Henshaw, CEO & Director, China Mobile Peoples Telephone Company Limited, Hong Kong Afternoon Refreshments
Sponsorship opportunity & exhibition options available

9.15

HSDPA Market Developments & Business Opportunities

9.30
Regulator

Opening Address : The Hong Kong Market for HSDPA and other mobile broadband services Regulatory policy & principles The mobile market Challenges in spectrum policy Fixed mobile convergence or substitution Ha Yung Kuen, Deputy Director-General of Telecommunication, OFTA, Hong Kong HSDPA Global Market Snapshot Key benefits of HSPA (ie HSDPA and HSUPA) Market potential for HSPA The next steps after HSPA Gerry Collins, Vice Chair/Programme Manager UMTS Forum, France

3.15
Operator

9.55

10.20 Growing your business with HSDPA Status of HSDPA in the market HSDPA-enabled applications Beyond HSDPA Stephan Buchholz, APAC Chapter Chairman GSA, Thailand 10.45 HSDPA and Evolution to Mobile Broadband Network and Services Market potential for multimedia services for end users Realising the operators dream of offering advanced multimedia functions to the customer at low cost New disruptive technologies based around HSXPA Countering the WiMAX challenges Dipankar Dasgupta, CTO, Asia Pacific, Nokia Networks, Singapore 11.15 Morning Refreshments
Sponsorship opportunity & exhibition options available

3.45 4.15

HSPA Key to Enterprise Business Success: Considerations in choosing HSDPA Faster downloads and higher throughput speeds More responsive multimedia for emails, video conferencing, push-to-talk, etc. Business cases for in-building HSDPA coverage Increased users and higher speeds, for higher capacity Reduced data delivery cost per bit Mark Wickham, Product Marketing Manager, GSM Networks & Enterprise, Asia Pacific Motorola Inc, China Understanding the Importance of HSDPA in driving the uptake of profitable data applications on the network and mobile content services How will the introduction of HSDPA affect the current service offerings and value chain for content services? What are the cost effective solutions in providing high speed multimedia services? Marc Einstein, Senior Analyst Pyramid Research, Hong Kong How does HSDPA fit into the portfolio of access technologies? Is HSDPA supply side or demand side driven? How should operators manage the portfolio of access technologies based on economics, customer needs and/or supply side? Is there room for HSDPA? Will terminals deliver the end-to-end promise? Panelists Farid Yunus, GM, Celcom Charles Henshaw, CEO & Director, China Mobile Peoples Telephone Co Ltd Tan Eng Suan, SVP, TIME 3G Strategy Group, TIME dotCom Bhd Chan Kin Hung, SVP, Starhub Chairmans Closing Remarks & Close of Day One Cocktail Reception
Seeking for sponsors an excellent networking opportunity to further raise your corporate profile in a social setting and unwind with peers and associates after a full day of conference.

11.45 Whats In Store in HSDPA Deployment for Asian Carriers The commercial case for HSDPA Understanding the effects of HSDPA on business models for content services Challenges for mobile operators in achieving mass deployment and adoption Farid Yunus, General Manager, Celcom, Malaysia 12.15 Key Drivers for HSDPA from an Operators Perspective HSxPA vs WiMax and other alternatives for mobile operators What are the killer applications of HSDPA? Chan Kin Hung. SVP Starhub, Singapore
Operator Operator

4.45

5.15
Operators Panel Roundtable

12.45 Networking luncheon for all Speakers & Delegates

Sponsorship opportunity available with an option for a luncheon address

HSDPA Technology & Competition

2.15 HSDPA Against Other Competitive or Complementary Technologies Evaluate the strengths and weaknesses of HSDPA compared to : - WiMAX - WiFi - Flash OFDM - TDD Which areas and sectors are they most likely to compete or can co-exist together? How might the influence of different market players affect the technologies chosen? What are the challenges and obstacles faced? Tan Eng Suan, Senior Vice President, TIME 3G Strategy Group TIME dotCom Berhad, Malaysia

Operator

5.45 6.00

BOOK NOW! Call our Customer Service Hotline : (65) 6835-5139

Good opportunity to meet operators in the field (Michael Fitch, BT)

Day Two * Thursday, 2 November 2006
9.15 Chairmans Remarks Stephan Buchholz, APAC Chapter Chairman, GSA, Thailand markets like the Philippines Case Study: Launching Globe Mobile Broadband 3G with HSDPA and the Road Ahead Blums Pineda, Vice President, Business Planning & Strategy Globe Telecom, Philippines 3.00 Expanding mobile data services through HSDPA Key challenges in HSDPA implementation Successful business model for HSDPA deployment Demand driven capacity and coverage development of HSDPA vs. other technologies Customer expectations management Lessons learned and best practices from commercial HSDPA deployment Market and customer evolution after HSDPA Andrzej Ochocki, Director Broadband Services Polska Telefonia Cyfrowa, Era, Poland HSDPA network & service status of SKT SKTelecom overview HSDPA network and service Plan for network evolution Sung Tae Cha, Director, Service Platform & Core Network R&D Office, SK Telecom, Korea Afternoon Refreshments
Sponsorship opportunity & exhibition options available

HSDPA Technical Challenges & Performance

9.30 Effective ways of transporting HSDPA traffic at Radio Access Network Understanding drivers for re-engineering the backhaul Assessing the new design of mobile operator's RAN network for HSDPA Sharing IP RAN architecture for the future-oriented transport network Calvin Chung, Business Development Manager, Cisco Systems, Singapore

11.00 Morning Refreshments

Sponsorship opportunity & exhibition options available

5.00

Operator

10.30 Performance of HSDPA as a Wireless Broadband Technology Key requirements of wireless broadband services HSDPA performance in live network Strengths and weaknesses of HSDPA as a wireless broadband technology Critical improvement and evolution path required for HSDPA William Wong Yau Seng, Senior Principal Engineer Maxis Communications Berhad, Malaysia
Operator

4.00 4.30

Operator

10.00 Optimising the performance of HSDPA What are the methodologies and techniques available available? How to manage different handsets within the network? Tal Dunsky, UMTS/HSDPA Project Manager Cellcom Israel, Israel
Operator

3.30

Operator

HSDPA in KTF KTFs motive for CDMA-to-WCDMA migration KTFs HSDPA deployment plan KTFs HSDPA-related service plan KTFs plan for beyond HSDPA/HSUPA Junho Jeong, Director, KT Freetel Co., Ltd., Korea Lessons learnt on how to make HDSPA profitable HSDPA trial experience based on European based customer case study What are the real benefits to the users in terms of application performance ? Where and when HSDPA capabilities are needed Which parameters impact the deployment and performances of HSDPA Dealing with a greater demand of backhaul bandwidth improvements and costs Correlation of theory against reality Conclusions from experiences Thomas Goodwin Regional Chief Technology Officer, Asia Pacific Lucent Technologies, Singapore Strategies towards HSDPA Commercial Deployment What are the obstacles towards commercial deployment hardware, spectrum issues, etc? How is HSDPA handset development impacting timescales for commercial rollouts? How is the challenge of providing more memory in the handsets to store and run software for HSDPA being addressed? Panelists Tal Dunsky, UMTS/HSDPA Project Manager, Cellcom Israel Blums Pineda, Vice President, Business Planning & Strategy, Globe Telecom Junho Jeong, Director, KT Freetel Co., Ltd., Korea Andrzej Ochocki, Director Broadband Services, Polska Telefonia Cyfrowa, Era William Wong Yau Seng, Senior Principal Engineer, Maxis Communications Berhad, Malaysia Sung Tae Cha, Director, Service Platform & Core Network R&D Office, SK Telecom, Korea Chairmans Closing Remarks & Close of Conference

HSPA Testing & HSDPA Handsets

11.30 HSPA Testing for Optimum Terminal Performance Main challenges in HSPA implementation Test Methodology Interoperability and conformance testing Outlook on HSPA evolution and UMTS long term evolution Christina Gessner, Technology Manager Rohde & Schwarz, Germany 12.00 Development of HSDPA Handsets What are the requirements for next generation multimode HSDPA terminals? How do you manage higher consumption and heat dissipation? What are the technical challenges and performance? Dr Jin Sung Choi, VP LG Electronics, Korea 12.30 Planning for Successful Deployment of HSDPA with Wireless Datacards & Handsets What are the roll out strategies for HSDPA Considering the technical aspects when addressing HSDPA constraints Assessing market demand for practical necessity of HSDPA technology Speaker to be advised, please go to www.informatm.com/ hsdpa-asia for updates 1.00 Networking luncheon for all Speakers & Delegates
Sponsorship opportunity available with an option for a luncheon address

5.30

HSDPA Trials & Case Studies

Operator

2.30

Globe Mobile Broadband 3G with HSDPA -- The Keys to Success in a Low Income Market Background on the Philippine Wireless Market Opportunities for 3G and specifically HSDPA in low income

6.00

REGISTER ONLINE! Visit www.informatm.com/hsdpa-asia

Operators Panel Roundable

Very interesting, good presentations and open discussions, very good networking opportunities (Laura Sanchez Perez, BenQ Mobile Gmbh & Co)
Supporting Sponsors
Who will you meet?
CTOs Directors/Heads of Network Strategy Directors/Heads of Network Planning & Design Directors/Heads of Product Marketing & BusinessDevelopment Directors/Heads of RF Planning Directors/Heads of Network & Radio Engineering Directors/Heads of Mobile Handsets/Devices Directors/Heads of Standards Directors/Heads of Product & Application Development Directors/Heads of Sales & Marketing From the following types of companies mobile operators vendors system integrators handset/device manufacturers
Excellent Information Exchange & Networking Opportunities
Network with Industry Experts across the regions
3% 70% 3% 24%

InterDigital Communications Corporation designs, develops and provides advanced wireless technologies and products that drive voice and data communications. InterDigital is a leading contributor to the global wireless standards and holds a strong portfolio of patented technologies, which it licenses worldwide to manufacturers of 2G, 2.5G, 3G and 802 products. Additionally, the company offers baseband products and protocol software for 3G multimode terminals and converged devices. InterDigital's differentiated technology and product solutions deliver time-to-market, performance and cost benefits.

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people and the information that matters to them with easy-to-use and innovative products. Nokia also provides equipment, solutions and services for network operators and corporations. In WCDMA 3G, Nokia has 61 customers to date. Nokia's high-performing HSDPA is a simple software upgrade to Nokia WCDMA networks, enabling a fast, cost-effective rollout. Nokia HSDPA offers almost 10-times faster data services than current 3G networks. As a leader in the HSDPA market,Nokia has over 20 contracts globally, 8 of which have been publicly announced.www.nokia.com

Asia UK

Europe N. America

Meet the Key Decision Makers

15% 3% 3% 15% 3% 40%

Senior Exhibitor

21%

Architect Director/VP/CE0 Level

Engineer/Technical Product/Project Manager

Strategic Terminal

Unknown

Take advantage of the Sponsorship & Exhibition Opportunities to Raise your Corporate Profile & Showcase your Products & Services
Floor Plan For HSDPA Asia 06
Pre-Function Area

Coffee Station

Capitalise on the gathering of senior decision makers from the industry coming to this conference by sponsorship or exhibition to position your brand name as the market leader in the industry. Our sponsorship proposals are designed to enable companies to stamp their mark in the industry and are all high profile packages that speak volumes for your organization. We can customize the packages in a way that fits your requirements and standing in the market. For a discussion on the best sponsorship package for your company. please contact : Nick Wilkins on tel no : +44-207017-5259 or email:nick.wilkins@informa.com
www.informatm.com

Informa Telecoms & Media is the leading provider of business intelligence and strategic marketing solutions to global telecoms & media markets. Driven by constant firsthand contact with the industry our 90 analysts and researchers produce a range of intelligence services including news and analytical products, in-depth market reports and datasets focused to technology, strategy and content. Informa Telecoms & Media also organizes 125 annual events, attended by more than 70,000 executives. In addition to the 3GSM World Congress, our events cover subjects as diverse as fixed and mobile operator strategy. technology. TV, mobile music and games.

REGISTER ONLINE! Visit www.informtm.com/hsdpa-asia

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HSDPA ASIA 2006

HOTEL INFORMATION

Group Discount: For every 3 delegates registered from same co, the 4th attends for FREE. Only 1 discount scheme is applicable.

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Please register me/us for HSDPA Asia 2006, 1-2 November 2006, Four Seasons Hotel Hong Kong
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