SHELLEY WEINSTOCK

New York, New York 10003 shelleyweinstock@aol.com 212.777.5365

SR . MARKETING EXECUTIVE
CREATIVE BRAND STRATEGIST START- UP SPECIALIST PRODUCT INNOVATION BUSINESS DEVELOPMENT Creative, collaborative, cost-conscious marketing professional with over 20 years proven success in developing, launching, and building beauty brands, both online and in-store, in prestige, mass market, medical and travel retail sectors. Adept at formulating memorable and meaningful product ideas, marketing plans, promotional campaigns and partnerships showing a strong emotional connection to consumer needs and market trends. Recognized for unique ability to blend business acumen and outstanding creative talents to move companies, products and programs forward in rapidly changing sales environments. CORE KNOWLEDGE AND SKILLS Marketing Strategy High-Impact Promotions Budgeting / P&L Management Start Ups and Launches Concept / Creative Development Day to Day Brand Management Web / E-Commerce Support Social Media / Internet Marketing Product Development Advertising and PR Brand Revitalization Revenue / Profit Growth

P ROFESSIONAL E XPERIENCE
SHELLEY WEINSTOCK MARKETING GROUP, 2003 - PRESENT New York based marketing, product, and brand management consultancy dedicated to the discovery and delivery of innovative products and services for companies ranging from start-ups to seasoned businesses in both domestic and international markets. Demonstrates proficiency in listening to client needs and formulating tactical action plans to achieve results within budget and market driven timelines. Experience and interpersonal skills provide the ability to act as team player or team leader. Services include strategic, creative, traditional, internet and social media marketing. CLIENT: DEBORAH WRIGHT ASSOCIATES / CLAIRINS FRANCE, 2003 - 2006 Contributed and collaborated with Deborah Wright Associates on start-up venture to bring French-backed skin care brand, MyBlend to market: Spearheaded 3-year, day to day brand development: masterminding, orchestrating and implementing strategy, business plans, packaging, budget preparation, marketing, merchandising, advertising, publicity and staffing from start to finish. Researched, profiled, evaluated, approved and detailed testing protocol for 30 customizable formulas with more than 250 combinations based on skins evolving needs, age and life stage. Negotiated and secured win-win alliances with authors, anti-aging gurus and womens health experts to build consumer-driven promotions, presence, PR and loyalty Devised interactive counter environment with Blending Bar, browsing and buying zones to boost visibility and consumer curiosity Effectively recruited, motivated and directed multi-disciplinary teams of designers, consultants and vendors to meet all project requirements. OTHER CLIENTS: Victorinox, Lash Control, Dianne Brill Cosmetics, Kinerase and Biker Skin Care
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SHELLEY WEINSTOCK
VICE PRESIDENT MARKETING, 1989 - 2002 LA PRAIRIE, INC. New York, New York

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Responsible for driving all products, promotions and profits for $150 million world renowned, Swiss, skin care brand. Directed global marketing strategy, tactics and execution including product management, package design, operations, advertising, public relations, sales promotion and all marketing activities from concept to completion. Fueled revenue growth by opening new markets and retail channels. Quadrupled domestic sales from $15 to $60 million through new product and program introductions Produced 25% increase in sales, counter space and customer base with 125 sku color line launch Delivered $1 million in revenue through distribution to duty free outlets, spas and medical offices Pioneered companys entry into E-commerce by leading formation of E-based capabilities including award-winning website, e-offers, e-tracking and e-ordering Grew online sales from $60m to $ 300m in one year through internet and data-base marketing Identified viability and generated $4 million in new product sales with AHA based Age Management Serum; biggest launch in company history and first cosmeceutical entry in prestige distribution Awarded for winning company-wide Best New Business Opportunity contest Developed prototype for worldwide signature "The Art of Beauty" spa program, including treatment protocols, policies, procedures, products and promotions SR. DIRECTOR OF MARKETING, 1987 - 1989, Calvin Klein Cosmetics New York, New York Managed $200 million fragrance powerhouse, Obsession for Women and Men. Held management responsibility for all domestic and worldwide marketing initiatives and product launches. Controlled $ 8 million marketing budget and $20 million advertising budget. Supervised staff of 6 Conceived, planned and executed companys first European launch Originated first-ever, menu of high-impact in-store events to grow new and existing user franchise SR. DIRECTOR OF MARKETING, 1985 - 1986 Germaine Monteil New York, New York Transformation Facilitator: improved reach to target audience by re-branding and revamping packaging, merchandising, and advertising image for underperforming Tatiana fragrance by Diane Von Furstenberg. Recognized by JC Penney for Best Promotion of the Year: DVF / World Wild Life Fund tie-in DIRECTOR OF MARKETING, 1982 - 1985 Revlon Inc New York, New York Led successful turn-a-round of $40 million Jontue fragrance business with company and market firsts First to initiate and orchestrate massive 20 million piece direct-to-door sampling campaign First to introduce PWP and prestige marketing concepts to 15.0m mass volume retailers Added $10million in sales with first trio of fragrances sold under the Jontue umbrella

E DUCATION & A FFILIATIONS

Social Media Magic University: How to make the most of social media for business MA New York University, summa cum laude BA Boston University, magna cum laude Member - Cosmetic Executive Women Fashion Group Intl American Academy of Anti-Aging Medicine