Professional Documents
Culture Documents
by Social Catalyst
Level 5 Contributing Its founded upon listening of expression of need and then producing valuable, helpful content that people want because it meet those need. Eg : A sub page that give status of Mumbai traffic. Subscriber will get the post on thr handheld if they r traveling.. No cost solution for them . Posting a feed to wall Tune in to Red Fm to know current traffic status Surely it will make all those tune in to red fm frequency who are travelling(Social Media can work as mobile app for few things )
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A Focused Perspective
Channel Strategy
Red Fm as Main brand and Rjs and hit shows as sub brand that engender a follow worthy or likable presence. (TAB FOR RJS AND SHOW) Assess their value as a standalone channel and its current state. It may be best to simply truncate accounts or close them all together.(Independent Pages for RJS and Shows)
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Determine the audience were trying to reach and design a communicable mission and purpose for each account. To create engagement and awareness among people about RED FM as well as to highlight the brands attitude, help in community and brand building. The best and worst part about FM listeners is no brand loyalty. People dont stick to one radio station, they change it as between the advertisement. How its Good? Since there is no Brand loyalty Social Media can be a platform for engaging Today many consumers are quick to move to the new, new thing and embrace a hot new gadget, trend, website, etc Its trend to like something which is cool, trendy and unique... which in turn will generates new consumer for Red Fm How its Bad? Making Presence is one thing which every one can do , Second comes getting the attention. Once youve got their attention you cant slack off on the job. You cant coast. Commit To Continual Renewal is a must as there is no brand loyalty
The Flow
> Raising awareness for the brand with online audiences using social media. Listening: what Red Fm listeners like > Capturing competitive or industry intelligence to improve product and service offering. Responding / Engaging ; responding to listeners > Taking the pulse of your brand across online channel. Sharing : The Red Fm story.. Best RJ's.. Best Shows > Improving customer service by offering through new online channel Contribution: Adding value to it ..Mumbai traffic, add on to red fm social friends. > PPC Campaign Strategy >Execution of PPC Campaign
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Social Media Tactical Plan -----------------------------------This plan includes the tactical objectives to be used to accomplish two primary goals of social media: 1. Increase unique traffic to Red Fm Online Presence(Facebook, Twitter, Youtube) 2. Convert anonymous traffic to known visitors by promoting premium content to visitors from social media sites via free content
Key Metrics
Number of posts Audience growth- unique and returns Conversation rate Conversions Subscribers Inbound links Directory listings SEO Improvement
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Twitter (integrated on facebook aswell) Compile list of company Twitter users Promote company blog post through corporate account Promote other social networking activities/sites through Twitter Hashtags for Twitter that encourage people to participate Tweets on the latest music, films and news Song/updates of shows/
Key Metrics
Referrals from social networks Friends on Social Network Friends/Followers 2nd-order followers (followers follower count)
Second Phase
> Activity Based Participation + Sharing >Partner Integration >Tune in : more listener on a particular day/time. >Subscribe to event >Subscribe to get update about your show >Top 30 play list: application with voting system. >Movie Release songs reviews engaging subscriber
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>RJ Malishka: app> back stage pics/ video / audio.. >RJ Mantra: app >Suresh Menon: app >Event Calender: app > Daily show line up: app > Video gallery: app >photo gallery: app > Daily/Weekly/Monthly contest.
Every application would have integration of social plugins viz: like and share. Implementation of all tabs would require time depending on number of tabs required. Ideally A time gap shoud be provided to genrate ore likes. Shuffling of landing Page. Shuffling of landing page helps genreating more likes .. people like pages with content they like .. User can like and share page for RJ / Show / Video / Audio so changing landing page helps. All application would have non fan front end, ie User can nnly see the content if he likes the page
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Likes >
Collaboration of all Video Links. Application Flow: > Landing Page incisting User to like the page in order to see content > User like the page. Making it more Viral: > user can like the idividual video >user can share the video.
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Event Calender: User need to like the page to check the events. Once user like the page calender would appear. User can select and view the events. Like and Share event for each event.
Eg: Tune in Live with XYZ celeb @ redfm ask questions .. not only it would help to
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Other Applications:
One Day RJ/ RJ Hunt
Upload your audio and let people like it. Maximum number of likes win a chance to be Ek Din ka RJ
Top 25
make your own top 25 like the song to make it come in top 25 list. Rate the song in application format with likes and share
Crazeal ka contest
Claim your Gift.
RJ Mantra Audio Feeds from Sound Cloud Xclusive collection CD tweet this app Sweepstakes: Giving entrants the chance to learn about Red Fm as brand while competing for prizes. Pick Your Favorites: Users rank their favorite items, and share with friends.
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PPC
Estimated Reach
Ad
Facebook PPC Campaign Red Fm can choose the budget Pay only for click Redirection to Red FM 93.5 Page ad Would be on current promotion or: RJ new show New Release Hit Song Contest
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Social Catalyst will provide monthly report > New Subscriber >% increse in subscriber > Interaction > feedbacks >new likes >Lifetime likes >Monthly Active Users Case Study Cadbury Dairy Milk India
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Our Work
Comparisons
1 month
3months
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7months
Cumulative Likes
copyright 2011, Social Catalyst | socialcatalyst.in
Since Social media is a two way process the impactful strategy to Generate Social Buzz can be designed and Developed. Also radio stations are coming on web sapce to present themself as strong brand and Social Media, and mostly facebook is the best platform to engage non known users and converting them to knows listeners. End of the day more number of listeners decide the popularity of Radio Station.
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