PROJECT ON KEMROCK

Research Guide

Research Student KINJAL PANCHAL

PROJECT ON KEMROCK

Batch code

: BBA

Name of coordinator : Name of student :

Date of submission

: 25 August, 2011

ACKNOWLEDGEMENT

Through this acknowledgment, I express my sincere gratitude to all those people who have been associated with this assignment and have helped me with it and made it a worthwhile experience.

Firstly I extend my thanks to the various people who have shared their opinions and experiences through which I received the required information crucial for my report.

Finally, I express my thanks to professor Mr. Harshad Thakkar who gave me this opportunity to learn the subject in a practical approach and guided me and gave me valuable suggestions regarding the project report. I would like to thanks my parents, teachers and my dear friends for helping me in this project and making it wonderful.

Lastly, I offer my regards and blessings to all of those who supported me in any respect during the completion of the project.

TABLE OF CONTENT

Sr.No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Abstract

CONTENT

PG 6 8 10 11 15 32 47 58 72 84

World Retail Scenario Indian Retail Scenario Vadodara Retail Scenario Food and Beverages Clothing and Textiles Jeweler and watches Home Decor Consumer Durables Conclusion Permission letter Brochures and catalogues

ABSTRACT

Purpose
The purpose of this paper is to focus on establishing individuals levels of interest. This paper recognizes the importance of

Design/methodology/approach
I have undertaken descriptive study because researcher is considering age, gender, occupation etc from the given population. It is important because I want to know that in which age people want to buy the product and what are they etc. In this survey, demand of knowledge and scientific skill are the part of researcher.

Findings
The findings highlight the importance of identifying, understanding and managing mediating effects, in the context of retailing. The research emphasizes the importance of a differentiated approach to developing and managing customer behavior by appropriately rewarding customers at different level. The findings highlight the need to acknowledge the importance of reciprocity in terms of which aspects of service customers value.

Originality/value
The main contribution of this project is that it uniquely identifies an approach to understanding the sustaining and vulnerability effects mediating company development going beyond previous categorization attempts.

SCENARIO OF KEMROCK
Kemrock Industries and Exports Ltd, the Worlds most integrated Fibre Reinforced Composites manufacturer provides an extensive range of standard products that are ideal replacements for traditional materials. Additional customised, innovative, bespoke products tailored to clients specific needs ensure the provision of complete composite solutions.of banks.

2011

Kemrock launches first indigenous industrial grade carbon fibre under the brand name JAITEC. Kemrock & DSM sign MOU for Manufacturing of Specialty Resins in India

2010

Former President of India Dr APJ Abdul Kalam inaugurated, India's first Carbon Fiber Plant, on 9th May 2010. SAERTEX-KEMROCK India Limited is established as a JV with SAERTEX, GERMANY to serve the Aerospace Market.

2009 2008

Kemrock establishes a GLOBAL COMPOSITE VILLAGE at its Vadodara facility New Mass Transportation Division Plant established

Continuing expansion to establish one of the largest and most integrated GRP composite manufacturing facilities in the World. Kemrock signs an MOU to Purchase the majority stock in Top Glass SpA Kemrock establishes the Wind Energy Division Resin Plant expansion.

2007

Commercial production of filament wound pipe, up to 1.5 metres in diameter. In April 2007, in the face of severe competition from Indian based multi-nationals, KIEL was awarded by the Indian Government, a contract to manufacture carbon fibre under license, and in collaboration with the National Aerospace

Laboratory (NAL).

2006

Georgia Pacific & KIEL formed Georgia Pacific Kemrock international private limited to manufacture & supply thermosetting resins to the Indian sub-continent & the GCC countries of the Middle East. KIEL invested in the worlds most advanced multi-axial fabric machine. Technical Fabric Production commences KIEL signed a license agreement with Top Glass s.p.a in Italy to manufacture centrifugally cast composite poles. KIEL bought a state of the art machine for the manufacture of Sheet Moulding Compounds (SMC). National Aerospace Laboratories (NAL), a constituent of Council of Scientific and Industrial Research (CSIR), is India's pre-eminent civil R&D establishment in aeronautics and allied disciplines

2005

KIEL began Production of Unsaturated Polyester and Vinylesters Commenced Production and Sale of all types of resins Established a joint venture with Top Glass s.p.a. for manufacture of high end pultruded products and lighting Poles.

2004

Obtained ISO 9001-2000 certification KIEL licensed the Production of Phenolic Resins from Georgia Pacific Resins, Inc. This enabled KIEL to become the first manufacturer outside of North America to gain US Coast Guard approval for its grating products.

2003

Kemrock Industries and Exports Ltd moved from its limiting city location to a new site at Asoj village, north east of Baroda. KIEL entered into a strategic alliance with Stoncor Group, Inc for the licensed manufacture and supply of moulded & pultruded grating along with pultruded standard structural shapes to Fibergrate, Inc.

2002 1996 1995 1981

KIEL manufactured the cable racking on behalf of Fibergrate Inc., thereby beginning their relationship.

Kemrock signs a license agreement with Creative Pultrusions, Inc to produce pultruded structural shapes under license.

Manufactured Wind Mill Nacelle Covers for Suzlon Energy Ltd.

Kemrock Industries and Exports Limited established.