Signature Control Systems, Inc

Europe Distributor Meeting

October 2, 2008
Barcelona, Spain
 Signature Irvine Campus
Head Office Building; 1 Mason Irvine, CA

• Signature is a privately owned, diversified technology company,

based in Irvine, California USA.
 Signature Irvine Campus
Product Development Building; 4 Mason, Irvine CA.
 Signature Europe
SCS EUROPE LOCATION

• SCS Europe, based in St Germain de la Grange (30km Paris).

Office + Warehousing

• Area Covered EAME

• Started 2004
 About Signature
History

• Signature develops, designs, and manufactures all Golf &

Central Control products in Irvine, California.

• Signature develops, designs, and manufactures all Turf Product

in Peoria, Illinois.

• All products are internationally compliant with UL, CUL, CSA, &
CE Markings.
 Brand Positioning
Strategy

• SCS = High tech/ Innovation/ Water Management Web,

• Market : large commercial, city scale

• Nelson = Innovation/ Service/ Professional

• Market : DIY / Residential / Light Commercial
 Brand Positioning
Strategy

• The Merger = What changes is the new company behind both,

Signature is the new name for technology, efficiency and
service. Stronger Company

• Full Scope Product Line

• Complimentary Product Line

• Markets : Residential/Commercial
 Brand Personality
Strategy Brand Positioning

• People , generally , like people

• We have the same personalities, we work in irrigation as did the Nelson people

• We are professional, dependable, trustworthy, honest, reliable, friendly, caring

and fun loving

• Our distributors
 Future
Strategy Brand Positioning

• Message to the market

• Stability & Continuity

• Stronger Company

• Merger with positive long term effect

• Use the existing products equity : Solorain, Ez Pro,

Duralife, E-aurora, Click Set, Constellation

• Build the new merger as Signature Brand Equity,

meaning;

• Quality, Innovation, Solutions, Superior

 About Signature
SCS EUROPE ORGANISATION

• Brian Smith : President (USA)

• Roberto Izaguirre : Vice President

– Michel Arbadji : Managing Director of SCS-Europe

• Gemma Gonzales Sales Administration

• Thierry Maria : Area Manager EU

• Mohannad Ayoubi : Area Manager ME

• Raphael Aouad : Tech Service ME

 BJS Message
To All Distributors;

“The history of Nelson is a very rich one; the history of Signature is a

very contemporary one. This combination is INDUSTRY CHANGING!”

“The ability for 2-Companies to merge product lines in a creative

manner, is very rare & for Distributors to bare the fruits of such, even
more rare ..”

“I am very excited about the future with our Distributors and

disappointed I could not be with you in Barcelona, but hope to visit
each of you personally in the near future ..”

“I toast you for coming & appreciate your future business ..”

Brian J. Smith
 About Signature
Market Segments and line of Products

• Commercial
– Products Branded:

– Commercial Centrals

– Controllers & Satellites

– Communication Technology

– Desktop & Web Software

– PDA-Software

– Valves, Spray-Heads, and

Large Turf Rotors
 About Signature
Market Segments and line of Products

• Golf
– Products Branded:

– Golf Centrals

– Golf Satellites

– Communication Technology

– Desktop & Web Software

– PDA-Software

– Large Turf Rotors & Valves

– Irrigation Accessories

– GPS-Vehicle Tracking &

Preventative Maintenance
Large Turf Reference; EMEA

Large Turf­Site References
• City Of Vitoria Spain
• Wajba Palace Qatar
• Emirates Palace AD
• Dubai Festival City 
• City of Murcia, Malaga, …9
• Riyadh ring road
• 470 project Abu Dhabi
• Corniche Abu Dhabi
• Olympic Village Athens
• City of Bareiro, Peniche
• Several large commercial site
Large Turf Reference; EMEA

Large Turf References
• Doha Golf Course Qatar
• Wilder Kaiser Austria
• Vale de Lobo Portugal
• Bom Success PT
• Heyworth G.C UK
• Baltic Hills GR
• Heyworth G.C UK
• Chateau Gaillon FR
• Around 50
 The Signature Platform
Integrated Solution