Proposal For Semester Based Syllabus FOR B.A. (Vocational Studies) Programme 2011

PROPOSAL FOR SEMESTER BASED SYLLABUS FOR B.A.
(VOCATIONAL STUDIES) PROGRAMME 2011
COLLEGE OF VOCATIONAL STUDIES UNIVERSITY OF DELHI TRIVENI, SHEIKH SARAI-II, NEW DELHI-110017
MEMBERS OF COMMITTEE
1. 2.
Dean, Faculty of Social Sciences (Chairperson) Prof. Y.P. Singh Department of Commerce (since retired) Prof. J.P. Sharma Department of Commerce (In place of Prof. Y.P. Singh) Dean, Examination (Special Invitee)
3.
4.
5.
Dr. Inder Jeet Principal, College of Vocational Studies ( Convenor)
S. No. Index
CONTENTS
PAGE No. 1-7
1.
Perspective
2.
Committee
3.
Objectives
10
4.
Decisions and Recommendations B.A. (Vocational Studies) Programme
11 12-13
5.
Structure Components Examinations
Syllabi 6. 1. Tourism Management 2. Office Management and Secretarial Practice 3. Management and Marketing of Insurance 4. Small and Medium Enterprises 5. Materials Management 6. Human Resource Management 7. Marketing Management and Retail Business 14-59 60-110 111-156 157-201 202-251 252-299 300-349
Annexure 7. I- List of Sub-Committees
350
INDEX B.A. (VS) TOURISM MANAGEMENT

S. No. 01. 02. 03. 04. 05. 06. 07 08. 09. 10. 11. 12. 13. 14. Course No. 1.1 1.2 1.3 1.4 2.1 2.2 2.3 2.4 3.1 3.2 3.3 3.4 4.1 4.2(a) 4.2 (b) 15. 4.3 Course Language Course-IA (Same as B.A. Programme) Language Course-IIA (Same as B.A. Programme) Inter-Disciplinary Course History I (Same as B.A. Programme) Vocational Course-I History of Tourism - I Language Course-IB (Same as B.A. Programme) Language Course-IIB (Same as B.A. Programme) Inter-Disciplinary Course History II (Same as B.A. Programme) Vocational Course-II History of Tourism - II Language Course-IC (Same as B.A. Programme) Inter-Disciplinary Course- Fundamentals of Management (Same as B.A. Programme) Vocational Course-III Concept and Impacts of Tourism Vocational Course-IV Profile of Modern Tourism Language Course-ID (Same as B.A. Programme) Foundation Course Business Communication Computer Concepts and Software Packages Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) Vocational Course- V Tourism Undertaking Language Course-IIC (Same as B.A. Programme) Inter-Disciplinary Course Economics Based III (Same as B.A. Programme) Foundation Course Industrial Training/ Project Report Vocational Course-VI Business Tourism and Hospitality Language Course-IID (Same as B.A. Programme) Inter - Disciplinary Course Economics Based IV (Same as B.A. Programme) Vocational Course VII Procedure and Operations in The Tourism Business Vocational Course-VIII Tourism Marketing Page No. 17-19 20 21 22-23 24-28 29 30 31-32 33-36 37 38 39 40-41 42-43 44-45 46
16. 17. 18.
4.4 5.1 5.2
47 48-51 52
19. 20. 21. 22.
5.3 5.4 6.1 6.2
53 54 55-56 57
23. 24.
6.3 6.4
58 59
INDEX B.A. (VS) Office Management and Secretarial Practice

S. No. 01. 02. 03. Course No. 1.1 1.2 1.3 Course Language Course-IA (Same as B.A. Programme) Language Course-IIA (Same as B.A. Programme) Inter-Disciplinary Course Fundamentals of Business Organization (Same as B.A. Programme) Vocational Course-I Office Management and Methods Language Course-IB (Same as B.A. Programme) Language Course-IIB (Same as B.A. Programme) Inter - Disciplinary CoursePolitical Science Based-I (Same as B.A. Programme) Vocational Course-II Communication and Business Correspondence Language Course-IC (Same as B.A. Programme) Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) Vocational Course-III Secretarial Practice and Basic Phonography I Part-A- Secretarial Practice-I Part-B- Basic Phonography I Vocational Course-IV Computing Basics and its Applications ( Practical) -I Language Course-ID (Same as B.A. Programme) Foundation Course Business Communication Computer Concepts and Software Packages Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) Vocational Course-V Secretarial Practice and Basic Phonography II Part-A- Secretarial Practice-II Part-B- Basic Phonography II Language Course-IIC (Same as B.A. Programme) Inter-Disciplinary Course Political Science Based-II (Same as B.A. Programme) Foundation Course Industrial Training/ Project Report Vocational Course-VI Advanced Phonography (Practical)-I Language Course-IID (Same as B.A. Programme) Inter-Disciplinary Course Company Law Vocational Course VII Advance Phonography (Practical)-I Vocational Course-VIII Computing Basics and its Applications (Practical) II Page No. 63-65 66 67
04. 05. 06. 07 08. 09. 10. 11.
1.4 2.1 2.2 2.3 2.4 3.1 3.2 3.3
68 69-73 74 75 76 77-80 81-82 83-84
12. 13. 14.
3.4 4.1 4.2 (a) 4.2 (b)
85-86 87-88 89-90 91-92 93 94-95
15. 16.
4.3 4.4
17. 18. 19. 20. 21. 22. 23. 24.
5.1 5.2 5.3 5.4 6.1 6.2 6.3 6.4
96-99 100 101 102-103 104-105 106 107-108 109-110
INDEX B.A. (VS) Management and Marketing of Insurance

S. No. 01. 02. 03. Course No. 1.1 1.2 1.3 Course Language Course-IA (Same as B.A. Programme) Language Course-IIA (Same as B.A. Programme) Inter-Disciplinary Course Economics Based I (Same as B.A. Programme) Vocational Course-I Risk Management and Insurance Language Course-IB (Same as B.A. Programme) Language Course-IIB (Same as B.A. Programme) Inter-Disciplinary Course Economics Based II (Same as B.A. Programme) Vocational Course-II Insurance Law and Regulation Language Course-IC (Same as B.A. Programme) Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) Vocational Course-III Services Marketing Vocational Course-IV Principles of Life Insurance 4.1 - Language Course-ID (Same as B.A. Programme) Foundation Course Business Communication Computer Concepts and Software Packages Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) Vocational Course- V Insurance Marketing Language Course-IIC (Same as B.A. Programme) Inter-Disciplinary Course Economics Based III (Same as B.A. Programme) Foundation Course Industrial Training/ Project Report Vocational Course-VI Practice of Life Insurance and Health Insurance Language Course-IID (Same as B.A. Programme) Inter - Disciplinary Course Economics Based IV (Same as B.A. Programme) Vocational Course VII General Insurance - I Vocational Course-VIII General Insurance - II Page No. 114-116 117 118
04. 05. 06. 07
1.4 2.1 2.2 2.3
119 120-124 125 126
08. 09. 10.
2.4 3.1 3.2
127 128-131 132-133
11. 12. 13. 14.
3.3 3.4 4.1 4.2(a)
134 135-136 137-138 139-140
4.2 (b) 15. 4.3
141-142 143
16. 17. 18.
4.4 5.1 5.2
144 145-148 149
19. 20. 21. 22. 23. 24.
5.3 5.4 6.1 6.2 6.3 6.4
150 151 152-153 154 155 156
INDEX B.A. (VS) Small and Medium Enterprises

S. No. 01. 02. 03. Course No. 1.1 1.2 1.3 Course Language Course-IA (Same as B.A. Programme) Language Course-IIA (Same as B.A. Programme) Inter-Disciplinary Course Economics Based I (Same as B.A. Programme) Vocational Course-I Fundamentals of Entrepreneurship and MSMEs Language Course-IB (Same as B.A. Programme) Language Course-IIB (Same as B.A. Programme) Inter-Disciplinary Course Economics Based II (Same as B.A. Programme) Vocational Course-II Organization and Management of MSMEs Language Course-IC (Same as B.A. Programme) Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) Vocational Course-III Institutional Support to MSMEs Vocational Course-IV MSMEs Policy Framework Language Course-ID (Same as B.A. Programme) Foundation Course Business Communication Computer Concepts and Software Packages Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) Vocational Course- V Financial Management in MSMEs Language Course-IIC (Same as B.A. Programme) Inter-Disciplinary Course Economics Based III (Same as B.A. Programme) Foundation Course Industrial Training/ Project Report Vocational Course-VI Marketing Management in MSMEs Language Course-IID (Same as B.A. Programme) Inter - Disciplinary Course Economics Based IV (Same as B.A. Programme) Vocational Course VII Human Resource Management in MSMEs Vocational Course-VIII Contemporary Environment of MSMEs Page No. 160-162 163 164
04. 05. 06. 07
1.4 2.1 2.2 2.3
165 166-170 171 172
08. 09. 10.
2.4 3.1 3.2
173 174-177 178-179
11. 12. 13. 14.
3.3 3.4 4.1 4.2 (a) 4.2 (b)
180 181 182-183 184-185 186-187 188
15.
4.3
16. 17. 18.
4.4 5.1 5.2
189 190-193 194
19. 20. 21. 22.
5.3 5.4 6.1 6.2
195 196 197-198 199
23. 24.
6.3 6.4
200 201
INDEX B.A. (VS) Materials Management

S. No. 01. 02. 03. 04. 05. 06. 07 Course No. 1.1 1.2 1.3 1.4 2.1 2.2 2.3 Course Language Course-IA (Same as B.A. Programme) Language Course-IIA (Same as B.A. Programme) Inter-Disciplinary Course Economics Based I (Same as B.A. Programme) Vocational Course-I Materials Management : An Overview Language Course-IB (Same as B.A. Programme) Language Course-IIB (Same as B.A. Programme) Inter-Disciplinary Course Economics Based II (Same as B.A. Programme) Vocational Course-II Purchase Management-I Language Course-IC (Same as B.A. Programme) Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) Vocational Course-III Stores Keeping and Stores Accounting Vocational Course-IV Inventory System and Control Techniques Language Course-ID (Same as B.A. Programme) Foundation Course Business Communication Computer Concepts and Software Packages Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) Vocational Course- V Purchase Management-II Language Course-IIC (Same as B.A. Programme) Inter-Disciplinary Course Economics Based III (Same as B.A. Programme) Foundation Course Industrial Training/ Project Report Vocational Course-VI Materials Planning and Control Language Course-IID (Same as B.A. Programme) Inter - Disciplinary Course Economics Based IV (Same as B.A. Programme) Vocational Course VII Material Logistics and Distribution Management Vocational Course-VIII Supply Chain Management Page No. 205-207 208 209 210 211-215 216 217
08. 09. 10.
2.4 3.1 3.2
218-219 220-223 224-225
11. 12. 13. 14.
3.3 3.4 4.1 4.2 (a) 4.2 (b)
226-227 228 229-230 231-232 233-234 235
15.
4.3
16. 17. 18.
4.4 5.1 5.2
236-237 238-241 242
19. 20. 21. 22.
5.3 5.4 6.1 6.2
243 244-245 246-247 248
23. 24.
6.3 6.4
249-250 251
INDEX B.A. (VS) Human Resource Management

S. No. 01. 02. 03. Course No. 1.1 1.2 1.3 Course Language Course-IA (Same as B.A. Programme) Language Course-IIA (Same as B.A. Programme) Inter-Disciplinary Course Economics Based I (Same as B.A. Programme) Vocational Course-I Business Organisation and Environment I Language Course-IB (Same as B.A. Programme) Language Course-IIB (Same as B.A. Programme) Inter-Disciplinary Course Economics Based II (Same as B.A. Programme) Vocational Course-II Business Organisation and Environment - II Language Course-IC (Same as B.A. Programme) Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) Vocational Course-III Organizational Behaviour-I Vocational Course-IV Organizational Behaviour-II Language Course-ID (Same as B.A. Programme) Foundation Course Business Communication Computer Concepts and Software Packages Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) Vocational Course- V Management of Human Resource-I Language Course-IIC (Same as B.A. Programme) Inter-Disciplinary Course Economics Based III (Same as B.A. Programme) Foundation Course Industrial Training/ Project Report Vocational Course-VI Management of Human Resource-II Language Course-IID (Same as B.A. Programme) Inter - Disciplinary Course Economics Based IV (Same as B.A. Programme) Vocational Course VII Industrial Relations Vocational Course-VIII Labour Welfare and Legislative Framework Page No. 255-257 258 259
04. 05. 06. 07
1.4 2.1 2.2 2.3
260-261 262-266 267 268
08. 09. 10.
2.4 3.1 3.2
269 270-273 274-275
11. 12. 13. 14.
3.3 3.4 4.1 4.2(a) 4.2 (b)
276 277 278-279 280-281 282-283 284
15.
4.3
16. 17. 18.
4.4 5.1 5.2
285-286 287-290 291
19. 20. 21. 22.
5.3 5.4 6.1 6.2
292 293-294 295-296 297
23. 24.
6.3 6.4
298 299
INDEX B.A. (VS) Marketing Management and Retail Business

S. No. 01. 02. 03. Course No. 1.1 1.2 1.3 Course Language Course-IA (Same as B.A. Programme) Language Course-IIA (Same as B.A. Programme) Inter-Disciplinary Course Economics Based I (Same as B.A. Programme) Vocational Course-I Introduction to Marketing Management-I Language Course-IB (Same as B.A. Programme) Language Course-IIB (Same as B.A. Programme) Inter-Disciplinary Course Economics Based II (Same as B.A. Programme) Vocational Course-II Introduction to Marketing Management-II Language Course-IC (Same as B.A. Programme) Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) Vocational Course-III Advertising and Sales Promotion Vocational Course-IV Legal Aspects of Marketing Language Course-ID (Same as B.A. Programme) Foundation Course Business Communication Computer Concepts and Software Packages Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) Vocational Course- V Retail Business Management Language Course-IIC (Same as B.A. Programme) Inter-Disciplinary Course Economics Based III (Same as B.A. Programme) Foundation Course Industrial Training/ Project Report Vocational Course-VI Retailing Operations Language Course-IID (Same as B.A. Programme) Inter - Disciplinary Course Economics Based IV (Same as B.A. Programme) Vocational Course VII International Marketing: An Overview Vocational Course-VIII Rural Marketing Page No. 303-305 306 307
04. 05. 06. 07
1.4 2.1 2.2 2.3
308-309 310-314 315 316
08. 09. 10.
2.4 3.1 3.2
317-318 319-322 323-324
11. 12. 13. 14.
3.3 3.4 4.1 4.2 (a) 4.2 (b)
325-326 327 328-329 330-331 332-333 334
15.
4.3
16. 17. 18.
4.4 5.1 5.2
335-336 337-340 341
19. 20. 21. 22.
5.3 5.4 6.1 6.2
342 343-344 345-346 347
23. 24.
6.3 6.4
348 349
PERSPECTIVE
The College of Vocational Studies was started in August 1972 as an experiment in vocational education on the basis of the recommendation of the Executive Council (E.C. resolution dated 20.02.1972). The E.C. recommended, Interweaving of general education and employment motivation so as to equipt students with vocational skills as an integral part of undergraduate studies. The perspective for the B.A. (Vocational Studies) Programme is even more relevant today. There continues to be need for an undergraduate Programme that equips the student with knowledge, competencies and new skill sets in order to get employment after graduation without the need to pursue any programme of higher education. COMMITTEE The University of Delhi constituted a Committee on 23.02.2010 to prepare draft proposals for restructuring of the courses of B.A. (Vocational Studies) Programme. The Committee constituted by the University comprised of the following members: 1. 2. 3. 4. 5. Dean*, Faculty of Social Sciences (Chairperson) Prof. Rashmi Aggarwal**, Dean, Faulty of Applied Social Sciences) Prof. Y.P. Singh***, Department of Commerce Dean, Examination (Special Invitee) Dr. Inder Jeet, Principal, College of Vocational Studies (Convenor)
Prof. J.P. Sharma, Department of Commerce replaced Prof. Y.P. Singh who has since retired. The Committee in its meeting held on 15.04.2010 appointed Convenors of sub-committees to be constituted for preparing the draft proposal for revision of syllabus of each of seven B.A. (Vocational Studies) Programmes as per the semester mode. The Committee also decided that the members of these subcommittees will be nominated by the Convenor (Principal) in consultation with the Convenors of the subcommittees. Mr. S.K. Bhatia was made Coordinator to assist the Convenor in coordinating between subcommittees and maintaining minutes etc. The first meeting with the Convenors was held on 17.05.2010 and seven sub-committees were constituted**** with adequate representation of teachers from the College and outside experts from academia and industry. The sub-committees so constituted were entrusted with the task of recommending the nomenclature of the papers as well as the syllabi of the vocational papers. In view of the proposed semesterisation of B.A. (Vocational Studies) Programme.
* Prof. Rajani Palriwala / Prof. Roma Chatterji / Prof. Nandini Sundar **Expressed her inability to continue on the Committee. *** Since retired **** List of sub-committees attached as Annexure-I.
The Committee further decided that the inter-disciplinary papers should be searched which complement the main vocational courses and are directly relevant to the concerned vocational courses. The inter-disciplinary papers may be taken from B.Com. or B.A. (Programme). The sub-committees so constituted held different meetings and submitted the draft proposal for consideration of the Committee. The draft proposal of the sub-committees was discussed by the University constituted Committee in its meeting held on 13.06.2011. The Committee decided to make some minor modifications in the draft proposal and was approved by the Committee for submitting to the Committee of Courses and Studies for Vocational Courses. A meeting of Committee of Courses and Studies for Vocational courses was held on 16.06.2011. The Committee of Courses approved the decisions taken by the Committee for semesterization of B.A. (Vocational Studies) Programme held on 13.06.2011. The Committee of Courses decided to recommend the implementation for semester based syllabus for B.A. (Vocational Studies) Programme w.e.f. academic session 2011-12. The final drafts of seven different B.A. (Vocational Studies) Programme are enclosed.
OBJECTIVES a. The Programme should be useful to the student and enable a graduate to acquire intellectual, linguistic and computer skills, knowledge in a vocational field as well as other complementary inter-disciplinary subjects that give the students an advantage in their chosen avocation.
b.
The curriculum in the Programme has been restructured in response to the changing environment. Further, the nomenclatures of the two Programmes have been accordingly changed to reflect current issues and concerns.
c.
The Programme offers a combination of relevant courses (traditional and contemporary), a change is envisaged in the method of teaching towards greater interaction between teacher and students within the overall framework of the existing examination system, workload and faculty strength in the College.
d.
The revised Programme incorporates knowledge of computers, software applications and communication skills that is a basic eligibility criteria for any kind of job in industry today.
e.
The Programme will provide students a meaningful and contemporary education. The course contents of the Programme shall also enable the student to pursue higher education in his chosen vocation if so desired by the student.
DECISIONS AND RECOMMENDATIONS The overall thrust of the Committee towards restructuring was guided by the following elements: i) Modernisation of courses and updation of syllabi in semester mode.
ii)
Retention of an Inter-disciplinary thrust in the Programme.
iii)
The
Committee
recommends
that
training
of
students
in
an
approved
Business/Industrial/Govt./Service organization for acquisition of additional skills/knowledge is desirable and hence be made part of curriculum and will form part of Foundation Course.
iv)
It was also felt desirable to recommend renaming the course of B.A. (V.S) Office Administration and Secretarial Practice as B.A. (V.S) Office Management and Secretarial Practice as the skills and techniques needed to manage an office effectively are being imparted in this subject. Moreover, the course provides the essential knowledge required to carry out office management responsibilities effectively and efficiently. The name of B.A. (V.S) Tourism was recommended to be changed to B.A. (V.S) Tourism Management.
v)
The Committee reiterated that size of the tutorial group will be in accordance with the UGC/University norms.
vi)
The existing criteria for opting for the papers shall remain unchanged.
vii)
All Practical papers/papers with Practical component will be exempted from Internal Assessment.
B.A. (VOCATIONAL STUDIES) PROGRAMME

The Programme is proposed for implementation in the regular stream with effect from the academic year beginning July 2011-12. With the implementation of this B.A. (Vocational Studies) Programme the existing Programme in the regular annual stream shall be discontinued with effect from July 2011-12. Those students admitted to the Programme in July 2010 or earlier shall be governed by the provisions of the erstwhile annual Programme until the expiry of their respective span period in accordance with University rules and regulations. 1. Structure
The overall structure of the Vocational Studies Programme has been framed keeping in view the BA Programme of the University of Delhi. There shall be a total of 24 courses over a 3-year period in 6 semesters with 4 courses taught and examined each semester. The semesterwise break-up of papers, marks, examination scheme, periods and preceptorials has been provided in the forthcoming pages. 2. Components
Each Programme shall comprise of four categories of courses, i.e. Vocational Courses, Foundation Courses, Language Courses and Inter-disciplinary Courses.
a.
Vocational courses are courses that provide basic and contemporary knowledge to the student in the chosen vocational programme.
b.
Language courses are courses to enhance linguistic skills and literary sensibilities in students. (As applicable in B.A. of Delhi University).
c.
Foundation course is a course that familiarizes the student with computers and improves communication skills thus enhancing the employment prospects of the student and paving the foundation for a better grasp of the vocational courses.
d.
Inter-disciplinary courses are courses from other disciplines that complement the vocational courses and give additional competencies to the student.
The Programme includes 8 vocational courses instead of the 4 vocational courses in the existing Programme allowing deeper understanding and enabling wider coverage of the subject. The Inter-disciplinary courses (different yet related to the vocational course) included in the Programme reflect the changing times and the importance of imparting knowledge of contemporary evolving fields. The medium of instruction and examination of the vocational courses shall continue to be English.
3.
Examinations
The examinations for the B.A. (Vocational Studies) Programme shall be held in six parts, in six semesters. The evaluation for the B.A. (Vocational Studies) Programme shall include continuous internal assessment based on preceptorials/written assignments/term papers/class tests/presentations/projects/case
studies/seminars as per the guidelines of the University. The syllabi and examination for the language and inter-disciplinary courses in the Programme shall be the same as the B.A. Programme of the University of Delhi. The scheme of examination for Foundation Courses has been provided in the concerned courses.
The scheme and guidelines for conduct of Practical papers have also been provided alongwith the syllabi of the concerned papers as per the University Rules.
Pass percentage and classification of successful candidate shall be same as that for B.A. Programme.
TOURISM MANAGEMENT
B.A. (VOCATIONAL STUDIES) TOURISM MANAGEMENT

SEMESTER-I Paper No. & Title Maximum Marks Regular IA 75 25 75 75 25 25 Lectures (per week) 04 04 04 Preceptorial (Fortnightly) 01 01 01 Exam. Hours 03 03 03
1.1 - Language Course-IA (Same as B.A. Programme) 1.2 - Language Course-IIA (Same as B.A. Programme) 1.3 - Inter-Disciplinary Course History I (Same as B.A. Programme) 1.4 - Vocational Course-IHistory of Tourism - I Semester Total SEMESTER-II Paper No. & Title
75 300
25 100
04 16
01 04
03
2.1 - Language Course-IB(Same as B.A. Programme) 2.2 - Language Course-IIB (Same as B.A. Programme) 2.3 Inter-Disciplinary Course History II (Same as B.A. Programme) 2.4 - Vocational Course-IIHistory of Tourism - II Semester Total SEMESTER-III Paper No. & Title
Maximum Marks Regular IA 75 25 75 75 25 25
Lectures (per week) 04 04 04
Preceptorial (Fortnightly) 01 01 01
Exam. Hours 03 03 03
75 300
25 100
04 16
01 04
03
3.1 - Language Course-IC (Same as B.A. Programme) 3.2 Inter-Disciplinary CourseFundamentals of Management (Same as B.A. Programme) 3.3 Vocational Course-IIITourism Concept and Impact 3.4 - Vocational Course-IVProfile of Modern Tourism Semester Total
Maximum Marks Regular IA 75 25 75 25
Lectures (per week) 04 04
Preceptorial (Fortnightly) 01 01
Exam. Hours 03 03
75 75 300
25 25 100
04 04 16
01 01 04
03 03
SEMESTER-IV Paper No. & Title
4.1 - Language Course-ID (Same as B.A. Programme) 4.2 - Foundation Course 4.2 (a) - Business Communication 4.2 (b) - Computer Concepts and Software Packages Theory- 25 Practical- 25
Maximum Marks Regular IA 75 25
Lectures (per week) 04
Preceptorial (Fortnightly) 01
Exam. Hours 03
38
12
02
01
02 11/2 hrs. As per Guidelines enclosed 03
50
---
02 --
-01 (Practical) 01
4.3 - Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) 4.4 - Vocational Course- V Tourism Undertaking Semester Total SEMESTER-V Paper No. & Title
75
25
04
75 313
25 87
04 16
01 04
03
Maximum Marks Regular 75 75 IA 25 25
Exam. Hours 03 03
5.1 - Language Course-IIC (Same as B.A. Programme) 5.2 - Inter-Disciplinary CourseEconomics Based III (Same as B.A. Programme) 5.3 Foundation Course Industrial Training/ Project Report 5.4 - Vocational Course-VI Business Tourism and Hospitality Semester Total SEMESTER-VI Paper No. & Title
100 75 300
-25 100
01 04 13
-01 04
-03
Exam. Hours 03 03
6.1 - Language Course-IID (Same as B.A. Programme) 6.2 Inter - Disciplinary Course/Project- Economics Based IV (Same as B.A. Programme) 6.3 Vocational Course VII Procedure and Operations in The Tourism Business 6.4 Vocational Course-VIII Tourism Marketing Semester Total
75
25
04
01
03
75 300
25 100
04 16
01 04
03
Paper 1.1 or Paper 1.2 - Language Course-IA/IIA
(Same as B.A. Programme)
Total Marks 100 No. of Lectures 60
(Awaited from Department of English)
Paper 1.3 Inter-Discipline Course- History I
(Awaited from Department of History)
Paper-1.4- History of Tourism I (Ancient and Medieval World) Max. Marks: 100 Total Lectures: 60 Course Objectives: Develop perceptions of people and the world Understand the concepts of Motivation, Holiday and modes of Travel Learn how tourism products are based on social and political developments Learn about international tourist attractions, cultures and Hospitality Emergence of travel related services and distribution chains Role of Government, Regulatory bodies and associations Emergence of modes of transport and their role in the expansion of travel and tourism Unit 1 1 History of Tourism as a new discipline Evolution of Tourism as an academic subject Tourism and other social sciences 2 Methodology for History of Tourism. Primary and secondary sources for studying History of tourism Chronological Division of History of Tourism Travellers and Travelogues of Ancient and Medieval World 3 Tourism - basic concepts Tourism- Definition, types and determinants Difference between travel and tourism Concepts of excursion, holiday, sightseeing, tourists and mass tourism Tourism Products - definition and Characteristics. 20 Lectures Unit 2 1 Ancient Civilization and social conditions: Egypt, Mesopotamia, India, China, Rome, Greece 2 Middle Ages: Rise and fall of early empires , Byzantine, Christian and Islamic Civilizations 3 Tourism activity in the ancient and medieval world: Seven wonders of the world Tourism and Pilgrimage (Hindu, Buddhist, Jain, Christian and Islamic) Tourism and Spectator Sports (Olympics, chariot races and gladiator fights) Resorts and Spas Tramping Royal Tourism and Educational tours Unit 3 4 Concept of Discovery Urbanization- Rome and Varanasi Trade Routes- Silk Route and Spice Route Sea Voyages- Columbus and Vasco de Gama Rise of Nationalism- Japan and China Grand Tour: Classical, Romantic Tour to the East 20 Lectures
20 Lectures
List of Reading 1. A Farouqui Early Social Formations- Manak, Delhi-2001. 2. A.L. Rouse The Use of History- 1971 3. Burkhardt and MadlikTourist Past, Present and Future-Butterworth Heinemann, severaleditions 4. Collingwood The Idea of History-Oxford, 1073 5. Franck and Brwonstone The Silk Road, A history. 6. Gilbert Sigeauxz History of Tourism. 7. Herbert Heritage Tourism and Society. 8. J. Christopher Holloway The Business of Tourism. 9. Maisels arly Civilisations of the Old World- Business Books Communica, 1978 10. Mclntosh, Goldner, Ritchie Tourism: Principles, Practices, Philosophy- John Wiley, New York, 1995 11. Nisbet Social Change and History- Oxford University Press, 1972 12. Nora Starr. Viewpoint- Prentice Hall, 1997 13. Ratnagar Trading Ecounters- Oxford Univ. New Press, 2004 14. Roger Housden Sacred Journeys in a Modern World- Simon & Schuster, New York, 1979 15. T. Walter Wallbank Civilisations Past and Present- Scott Foresman, London, 1978 World Civilization encyclopedias (Time-Life, Readers Digest and others) Special Issues of Annals of Tourism Research History of Tourism quarterly, University of Michigan.
Paper 2.1 or Paper 2.2 - Language Course-IB/IIB
Paper 2.3 Inter-Discipline Course- History II
(Awaited from Department of History)
Paper- 2.4- History of Tourism II (Modern World) Max. Marks: 100 Total Lectures: 60 Course Objectives: Develop perceptions of people and the world Understand the concepts of Motivation, Holiday and modes of Travel Learn how tourism products are based on social and political developments Learn about international tourist attractions, cultures and Hospitality Emergence of travel related services and distribution chains Role of Government, Regulatory bodies and associations Emergence of modes of transport and their role in the expansion of travel and tourism Unit 1 1 Major Social Movements Renaissance Reformation French Revolution Industrial Revolution Imperialism National Movements Socialism in Europe and Russia Social Tourism and Middle class Tourism 20 Lectures Unit 2 1 1841 1914: Rise of International Tourism World Cruises, Automobile and Coach Tours Resort Tourism Role of Infrastructure Tourism as an Industry 2 1914 1950: Tourist boom between the World Wars Tourism and Economy and Crises Social Changes Transport and Technological Advances Women and Tourism Politics and Tourism League of Nations, IUOTO, Bermuda Agreement, IATA Emergence of Tourism Services Organizations and Civil Aviation 20 Lectures Unit 3 1 1950 2000: Tourism Phenomenon Long Hauls Thomas Cook and Package Tours Charters Role of escorts and guides Social Reforms and Tourism Tourism in Newly Independent Countries Tourism and Globalization Emergence of Tourism Organizations and Standardization of services 2 Indian Cultural Heritage Oral Traditions and Expression Performing Arts Architectural and Monumental Heritage Festivals and Celebrations Plastic Arts
Crafts
20 Lectures
List of Reading 1.A Farouqui Early Social Formations- Manak, Delhi-2001. 2. A.L. Rouse The Use of History- 1971 3. Burkhardt and MadlikTourist Past, Present and Future-Butterworth Heinemann, severaleditions 4. Collingwood The Idea of History-Oxford, 1073 5. Franck and Brwonstone The Silk Road, A history. 6. Gilbert Sigeauxz History of Tourism. 7. Herbert Heritage Tourism and Society. 8. J. Christopher Holloway The Business of Tourism. 9. Maisels arly Civilisations of the Old World- Business Books Communica, 1978 10. Mclntosh, Goldner, Ritchie Tourism: Principles, Practices, Philosophy- John Wiley, New York, 1995 11. Nisbet Social Change and History- Oxford University Press, 1972 12. Nora Starr. Viewpoint- Prentice Hall, 1997 13. Ratnagar Trading Ecounters- Oxford Univ. New Press, 2004 14. Roger Housden Sacred Journeys in a Modern World- Simon & Schuster, New York, 1979 15. T. Walter Wallbank Civilisations Past and Present- Scott Foresman, London, 1978 World Civilization encyclopedias (Time-Life, Readers Digest and others) Special Issues of Annals of Tourism Research History of Tourism quarterly, University of Michigan.
Paper 3.1 or Paper 5.1 - Language Course-IC/IIC
PAPER- 3.2 - Fundamental of Management Max. Marks : 100 Lectures: 60 1. Meaning and importance of management (a) Management versus administration. Elements, roles (Mintzbergs classification), levels and skills (b) Importance of management in an organization. 20 Lectures
2.
Functions of management-I (a) Planning meaning, process, importance; decision-making-meaning, importance and types; problem-solving. (b) Organizing- departmentation and delegation; informal groups. Staffing-recruitment and selection. 20 Lectures
3.
Functions of management-II (a) Directing: (i) communication meaning, process, importance and types; (ii) leadership (inspiring others) meaning, process, importance and types, follwership; (iii) motivation- need hierarchy, meaning, process, importance. (b) Controlling meaning, process and importance 20 Lectures
List of Reading 1. 2. 3. 4. Chhabra, T.N., Principles and Practice of Management, New Delhi, Dhanpat Rai & Sons, Latest Edition Barry, Jim, Chandler, John, Clark, Heather; Organisation and Management, Thompson Learning, New Delhi Bushkirk, R.H.; Concepts of Business: An Introduction to Business System, Dryden Press, NY Douglas, McGregor; The Human Side of Enterprise, McGraw Hill , New York
Note: Latest edition of text book may be used. Additional Readings: 1. 2. Kreitner, Foundations of Management- Basic and Best Practices, (Reference incorporate) Stoner, James F. and R. Edward Freeman, Management, Latest Edition, Prentice Hall of India Private Limited
Journals, Periodicals and Reports 1. Any two Business Magazines from among Business Today, Business World, Business India, and the like.
PAPER-3.3- Concept and Impacts of Tourism Max. Marks: 100 Total Lectures: 60
Objective: This will be a preliminary module giving the basic knowledge of tourism studies. Unit-1 Definition and Concept of Tourism. Leisure and Recreation, Excursionist, Business Tourism, VFR, Mass Tourism, Adventure Tourism, Sports Tourism, Rural Tourism.Tourism education. Typology of Tourism. Tourism Statistics. Difference between visitors, tourists and excursionist. Tourism as an industry. Unit-2 Tourism Impacts- Political, Social, Cultural, Environmental and Economic. Tourism multiplier. National and international concerns and problems. Unit- 3 Demand- Supply Characteristics-Concepts, definitions and indicators of demand. Measuring demand for tourism-International and Domestic Tourism. Technological progress and Globalization. Concept and resources for Ecotourism. Motivation for tourism.
Suggested Readings 1. Burkart, A.J & Heinemann Medlik, Tourism: Past. Present and Future, Professional Publishing, London, 1986 reprint 2. Mill, Robert, The Tourism System: An Introductory Text, Hall International, London, 1992. 3. Kamra, Krishan, Basics of Tourism: Theory, Operation, Kanishka Publishers, New Delhi, 2002. 4. Bhatia, A.K. International Tourism Marketing , Sterling, New Delhi, 2008 5. Dr. S. K. Kabia-Tourism and Environment 6. Wahab, S.E. Tourism Management, Tourism International Press, London, 1986. 7. Dr. Jasbir Singh, Eco-Tourism, I.K. International Publishing, New Delhi , 2010
PAPER-3.4- Profile of Modern Tourism Max. Marks: 100 Total Lectures: 60 Objective: Unit-1 Tourism Policy and Services- Domestic Tourism, International Tourism, Transport Policy, Cultural and Heritage Policy, Commercial policy. Health and Medical Tourism. Emerging trends and new thrust area of Tourism. Five year plans and tourism. Future prospects of Tourism in India. Unit-2 Seasonality-Indian Tourism Season, Tourism and Terrorism, Tourism and Communalism. fairs and festivals. Counter seasonal policy. Special interest tourism and its resources. Wild life sanctuaries and national parks, Wildlife tourism. Unit-3 Motivation and Nature of consumption. Tourism Products and services, Salient features of Tourism Product. Public sector and Private Sector partnership in tourism sector. Small and medium enterprises in tourism industry. Principle of resort development. Mass Tourism and New Destinations. This will give an overview of tourism industry and different related organisations.
Suggested readings: 1. Abrahim, Pizen and Yoel Mansfiel, Ed. Consumer Behaviour in Travel and Tourism 2. Butterworth and Heineman Burkhardt and Medlik -Tourism Past Present and Future. 3. Jones and Radcllfe Leisure and Tourism- Longman Harlem 4. K. Ghimire The Native Tourist- Earthscan, London, 5. Pearce and Butler Ed. Contemporary Issues in Tourism Development- Routledge, London, 6. Robinson- The Geography of Tourism 7. Dr. O.P.Kandari, Ashish Chandra-Tourism Development Principal and Practice
Paper 4.1 or Paper 6.1 - Language Course-ID/IID
PAPER- 4.2 (a) - Business Communications Total Marks : 50 Total Lectures: 30
INTRODUCTION TO COMMUNICATION AND THE ESSENTIALS OF BUSINESS COMMUNICATION 12 lectures
1. 2. 3. 4. 5. 6. 7. 8.
What is communication? Meaning , Process, Functions of Business Communication Differences between Speech and Writing Medium of Communication: Verbal and Non-verbal Channels of Communication: Formal and Informal Directions of Communication: Downward, Upward, Horizontal and Diagonal Effective Communication: Difficulties- Barriers, Solutions, Techniques and Alternatives Culture and Communication
FORMS OF COMMUNICATION I 1. Notices 2. Agenda 3. Conduct of Meetings 4. Minutes of Meetings
12 lectures
II 1. 2. 3. 4. 5. 6. 7.
E- Correspondence Format and types of Business Correspondence Importance of Business letters Letter writing Memos and Circulars SMS Resumes
ORAL COMMUNICATION SKILLS 1. 2. 3. 4. Meetings Negotiations Telephonic conversations and telephonic interviews Interviews- Understanding the interview process Preparing for a Job interview Interviewing for success Following-up after an interview
6 lectures
List of Reading 1. Angell, David and Heslop, Brent. The Elements of Email Style: Communicate Effectively via Electronic Email. Reading, Mass: Addison Wesley Publishing Company, 1994. 2. Bach, K. and R.M. Harnish, Linguistic Communication and Speech Acts. Cambridge, Mass: MIT Press, 1979 3. Berger, Peter and Luckmann, Thomas, The Social Construction of Reality. Doubleday, 1966. 4. Bygate, M. Speaking, Oxford University Press, 1987 5. Campbell, Jeremy, Grammatical Man. Simon & Schuster, 1982. 6. Chawla, Shailesh K. Essential Business Communication, Mayor Paper back 2004. 7. Dulek, Ronald F. and John S Fielden. Principles of Business Communication. NY: Macmillan, 1990 8. Fox, Sue and Cunningham, Perrin. Business Etiquette for Dummies. Foster City, CA: IDG Books Worldwide, Inc; 2001. 9. Gazdar, Gerald. Pragmatics: Implicature, Presupposition, and Logical Form. New York: Academic Press, 1979 10. Lesikar, Raymand V. Report Writing for Business Richardd D. Irwin Inc., 1973 11. Lesikar and Flatley. Basic Business Communication. 9th Ed. New Delhi: Tata McGraw Hill, 2002. 12. Levinson, Stephen, Pragmatics. Cambridge, 1983 13. Murphy, Herta A., Herbett W. Hildebrandt & Jone P. Thomas. Effective Business Communication Mcgraw Hill 2000 14. Radford, Andrew et al. Linguistics: An Introduction, Cambridge: Cambridge University Press 1999 15. Sinha, K.K. Business Communication, New Delhi: Galgotia and Sons, 2001 16. Weisman, Harman B. Technical Correspondence: A Handbook and Reference Source for the Technical Professional . NY, London, Sydney: John Wiley and Sons, 1968.
Paper 4.2 (b) - Computer Concepts and Software Packages Max. Marks: 50 Total Lectures: 30 Total Practical : 10 Theory: 25 Practical: 25 Unit 1: Basic Concepts Meaning, characteristics and applications of a Computer Advantages and limitations of a computer. Meaning of Data, Information and Knowledge. Data types, data storage, data representation such as ASCII. (7 Lectures)
Unit 2: Components of Computers (5 Lectures) Hardware components: input devices, output devices, system unit. Software components: Application software: general purpose packaged software and tailor made software System software: operating system, interpreter, compiler, linker, loader. Unit 3: Operating System (10 Lectures) Need and functions of an Operating System Graphic user interface and character user interface. Windows environment: application and document, Windows interface such as icons, lists, menus, dialog box, etc. Desktop, control panel, system tools, utilities such as calculator, calendar, etc. Explorer: file types, attributes, names, folders, drives, devices. File functions: create, open, close, delete, rename, move, cut, copy, paste, etc. Unit 4: Introduction to Networks and Internet Meaning and types of networks - LAN, MAN and WAN Internet, difference between internet and intranet. Basics: functions, growth, anatomy, Uses Wireless and wifi. Internet services: ISP, types of accounts World Wide Web: websites file transfer, browsing, searching. (8 Lectures)
Unit 5: Office Applications (10 Lectures) Meaning and applications of word processing. MS-Word formatting text, writing basic document using Word, Header and Footer, Page formatting, paragraph formatting, saving a document, printing a document. Meaning and applications of spreadsheets. MS-Excel creating a workbook, saving a workbook, editing a workbook, creating a series, use of basic formulae in Excel, use of functions in Excel, sorting data, creating simple charts. Meaning and applications of presentation. MS-PowerPoint creating simple presentation including slide transitions, bullets, etc. The Theory paper will be based on Units 1-4 only and the practical component will be based on Unit 5 only.
List of Readings
Absolute Beginner's Guide to Computer Basics by Michael Miller Fundamental of Computers by Akash Saxena, Kratika Gupta Fundamentals of Information Technology, Alexis and Mathew Computers Today, Donald H. Sanders. Basic Financial Accounting, J.R. Monga Computer Fundamentals, P.K. Sinha Double Entry Book-Keeping, T.S. Grewal and Grewal.
GUIDELINES FOR THE CONDUCT OF PRACTICAL EXAMINATION Computer Concepts, Software Packages and Computerized Accounting
Time: 40 Minutes
Maximum Marks: 25
Ques. No. 1
Description of Question A question on Tally testing various concepts of Accounting as mentioned in Unit 6. (One or more questions can be given to test the concepts of Accounting Basics using Tally; however the total of these questions should not exceed 50 marks.)
Marks 25
Time Allowed 40 minutes
Note
1. 2. 3.
There will be no internal assessment in Practical component of this Paper. 10 minutes time may be given to the examinees for adjustment of computers before the practical. Hard Copy of evaluation sheet and question paper will be given to examinees And they will produce soft copy as answer sheet for evaluation.
PAPER 4.3: Mercantile Law Duration: 3 hrs. Max. Marks : 100 Lectures: 60
Objective: To familiarize the students with the understanding and provisions of prominent commercial laws. Case studies and problems involving issues in business are required to be discussed. Course Contents: The Indian Contract Act, 1872 Unit- I Contract-Meaning and Essentials, Kinds, Offer and Acceptance, Contractual Capacity, Free Consent, Consideration, Void Agreements, Quasi Contracts, Legality of Object, Modes of Discharge of Contracts, Remedies of Branch of Contracts. 25 Lectures
Unit-II Law of Agency; Bailment; Contract of Indemnity and Guarantee The Sale of Goods Act, 1930 Unit-III
15 Lectures
Meaning of Contract of Sale, Sale and Agreement of Sell, Sale and Bailment, Sale and Hire Purchase, Goods, Conditions and Warranties 10 Lectures
Doctrine of Caveat Emptor, Transfer of Property in Goods, Sale by Non-Owner, Unpaid Seller and his Rights, Auction Sale. Suggested Readings: 1. 2. 3. 4. 5. 6. Singh, Avtar, The Principles of Mercantile Law, Eastern Book Company Lucknow. Dagar, Inder Jeet & Anurag Agnihotri Business Law Book Age Publication, New Delhi Sharma J.P., Sunaina Kanojia, Mercantile Laws, Ane Books Pvt. Ltd. New Delhi Kucchal, M.C. Business Law, Vikas Publishing House Pvt. Ltd. New Delhi Maheshwari & Maheshwari, Business Law, National Publishing House, New Delhi Chadha, P.R. Business Law Galgotia Publishing Company, New Delhi 10 Lectures
PAPER- 4.4- Tourism Undertaking Max. Marks: 100 Total Lectures: 60
Objective: This will give an overview of tourism transportation system and various organizations. Further students will understand formalities and documentation needed to set up these units.
Unit-1 Modes of transport- Rail, Road, Air and Sea. Elements of transportation. Political influences on transport for tourism. Regulation of competition. Role of Railways in promotion of domestic tourism. Important tourist trains in India. Case study of Air India and a few important International Airlines. Accommodation and Catering- Types of hotel, procedure of categorization and classification of hotels .Accommodation and the tourism product. Quality issues. New concepts and developments in accommodation. Unit-2 Definitions of Travel Agency and Tour Operators, Itinerary making and costing , Approval of Travel Agency by Department of Tourism , Govt. of India. Rules and Regulations for approval. Classifications of travel agents and Forms of organizations. Functions of travel agency and the tour operators. Tour planning. Unit-3 Tourism Organization and their role in Tourism Development Local DTTDC, RTDC, MPTDC National- IATO, TAAI, ITDC International IATA, ICAO,UNWTO Freedoms of air,Open skies policy. Suggested readings 1. Achariya Civil Aviation and Tourism Management 2. Mill and Morrison- The Tourism System 3. Murphy- Transport and Distribution 4. Jagmohan Negi -Travel Agency Operations and Concepts and Principles 5. S. P. Singh-Travel Tourism Management 6. Hollander S. - Passenger Transportation (Michigan: Michigan State University)
Paper 5.2 Inter-Discipline Course-Economics Based III
(Awaited from Department of Economics)
PAPER- 5.3- Industrial Training / Project Report Max. Marks : 100 Lectures: 15
Each student of Vocational Courses shall undergo Practical Training of four weeks during the vacations after fourth semester in an approved Business/Industrial/Govt./Service organization. The objective of this training is to make the student acquainted with the industrial / business working environment. After completion of the training they will have to submit a training report. The training/project report will carry 100 marks. It will be evaluated by two examiners (one internal and one external). The training report is part of the fifth semester. It is to be submitted by the date fixed by the College.
The students will also have to submit a performance certificate from the company where he/she undertook the training. This report will also be considered while evaluating the training report by examiners.
PAPER- 5.4 - Business Tourism and Hospitality Max. Marks: 100 Total Lectures: 60
Objectives: This Module is prescribed to appraise students about the important departments of a classified hotel and to understand various aspects related to accommodation and MICE Market. Unit-1 Defining Business Travel, Categories of Business Travel. Business Tourism Market. Role of Events in promotion of Tourism. Types of Events- Cultural, Festival, Religious and Business. Role of Travel Agency in the management of conferences. History and functions of ICPB and ICCA. Unit-2 Concept of MICE, Introduction of Meetings, Incentives, Conferences /Conventions and Exhibitions.Staging Events- Theming and event design, Choice of venue, audience. The Stage-Power ,Lights, Sound, Audiovisual, Catering and Hospitality. Unit-3 Role of Hospitality in Development of Tourism Industry. Departments of Hotel Operations and Room Division viz. Front Office, House Keeping, Food and Beverage. Customer Satisfaction and Customer Handling. Lessons to be learnt from other countries experiences with special reference to Switzerland, South Africa, China, US, Australia and France.
Suggested Readings1. Anand, M.M. Tourism and Hotel Industry in India (New Delhi Prentice- Hall of India, 1976) 2. Conrad Lashley Hospitality Retail Management 3. Brain Cooper and Brain Floody -Starts and Run profitable Restaurant 4. Sudhir Andrews- Front Office 5. Hall and Sharples- Food Tourism 6. Jagmohan Negi- Hospitality Management 7. Alastair, M. Morrison, Hospitality and Travel Marketing (New York: Delemar)
Paper 6.2 Inter-Discipline Course-Economics Based IV
PAPER- 6.3 - Procedure and Operations in the Tourism Business Max. Marks: 100 Total Lectures: 60
Objective: The students will understand the conceptual meaning of Travel business and differentiation between Travel agency and Tour operator. Unit-1 Facilitation - passport, visas, immigration, customs, health requirements, travel insurance, Airport handling. Ticketing procedures, Credit and Commissions. Alliances and Loyalty programmes. CRS and GDS. GITs and FITs. Unit-2 Tourism Product and Services. New technologies. Role of Information Technology in tourism. Travel related services and business. Difference between travel agent and tour operator. Functions of travel agency. Organizational structure and various departments of a travel agency. Principles of management and its application in travel trade. Unit-3 Tour operational techniques-departure, hotel procedures, aboard the coach, activities on the Bus, The driver relationship, meeting individual needs, group identification, shopping, sight seeing, special interest, free time, emergency procedures, finance & accounting. Tourism trade and consumer protection acts. Issues relating to tourism laws and legislation. International Agreements viz. GATS. Tour escorting ethics.
Suggested Readings 1. Bull, A. The Economics of Travel and Tourism, Longman: UK. 2. Jagmohan Negi-Travel Agency & Tour Operations 3. IATO Manuals and reports. 4. Report of National Committee on Tourism, Know India, 1988. 5. National Action Plan, 1992. 6. Various Reports of United Nations World Tourism Organizations. 7. Bezbaruah, M.P. Indian Tourism beyond the Millennium, Gyan Publication, New Delhi, 1999
PAPER- 6.4- Tourism Marketing Max. Marks: 100 Total Lectures: 60
Objectives: The course includes the operation techniques of tourism marketing. The students are expected to attain a basic knowledge of marketing principals, study to suitability of alternative promotional approaches and to formulate marketing plans for tourism industry.
Unit-1 Core concepts in Marketing, Needs, Wants & Demands, Products, Customer value & satisfaction, quality, exchange & transactions, markets and marketing. Segmentation of Tourism Market-concept, justification, importance and bases. Market Research-methods, research problem areas, marketing research in the tourism industry. Tourism life cycle. Unit-2 Tourism Marketing Mix-8 Ps. Methods of Pricing-the factors influencing the pricing decisions, pricing objectives, pricing policies. Service Characteristics of Tourism. Unique features of tourist demand and tourism product. Branding and packaging-conditions that support branding. Unit-3 Destination Planning and Product Diversification. Destination Marketing. Marketing strategy in the new digital age-E-Business, E-Commerce and E-Marketing. Complementary Marketing. Role of Media in promotion of Tourism:TV/ Radio Newspaper Travel Magazines Documentaries Guide Books Travel writers Electronic Tourism promotion: Advertising, Public relations, sales promotion and personal selling. Suggested Readings: 1. Kotler Philip, Marketing Management: Analysis, Planning Implementation, and Control, Prentice Hall of India, New Delhi. 2. Brigs, Susan- Successful Tourism Marketing: A Practical Handbook, Kogan Page, London, 1997. 3. Middleton- Victor T.C Marketing in Travel and Tourism, Oxford, 1994 4. Brunt, Paul- Market Research in Travel and Tourism, Butterworth Heinemaun, 1997. 5. Hollway, J.C. Marketing for Tourism (Harlow: Longman, 1995) 6. Nama Kumari and Rama Swami- Marketing Management
OFFICE MANAGEMENT AND SECRETARIAL PRACTICE
B.A. (VOCATIONAL STUDIES) OFFICE MANAGEMENT AND SECRETARIAL PRACTICE

SEMESTER-I Paper No. & Title Maximum Marks IA Regular 75 25 75 75 25 25 Lectures (per week) 04 04 04 Preceptorial (Fortnightly) 01 01 01 Exam. Hours 03 03 03
1.1 - Language Course-IA (Same as B.A. Programme) 1.2 - Language Course-IIA (Same as B.A. Programme) 1.3 - Inter-Disciplinary Course Fundamentals of Business Organization (Same as B.A. Programme) 1.4 - Vocational Course-I Office Management and Methods Semester Total SEMESTER-II Paper No. & Title
75 300
25 100
04 16 Lectures (per week) 04 04 04
01 04 Preceptorial (Fortnightly) 01 01 01
03
2.1 - Language Course-IB(Same as B.A. Programme) 2.2 - Language Course-IIB (Same as B.A. Programme) 2.3 Inter - Disciplinary CoursePolitical Science Based-I (Same as B.A. Programme) 2.4 - Vocational Course-II Communication and Business Correspondence Semester Total SEMESTER-III Paper No. & Title
75
25
04
01
03
300
100
16 Lectures (per week) 04 04
04 Preceptorial (Fortnightly) 01 01 Exam. Hours 03 03
3.1 - Language Course-IC (Same as B.A. Programme) 3.2 Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) 3.3 Vocational Course-III Secretarial Practice and Basic Phonography I Part-A- Secretarial Practice-I Part-B- Basic Phonography I 3.4 - Vocational Course-IV Computing Basics and its Applications ( Practical) -I Theory Practical Viva Semester Total
38 38
12 12
02 02
01
02 02
38 40 10 314
12 --86
02 02 -16
01 --04
02
As per Guidelines enclosed
4.1 - Language Course-ID (Same as B.A. Programme) 4.2 - Foundation Course 4.2 (a) - Business Communication 4.2 (b) - Computer Concepts and Software Packages Theory- 25 Practical- 25 4.3 - Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) 4.4 Vocational Course-V Secretarial Practice and Basic Phonography II Part-A- Secretarial Practice-II Part-B- Basic Phonography II Semester Total SEMESTER-V Paper No. & Title
Lectures (per week) 04
Preceptorial (Fortnightly) 01
Exam. Hours 03
38
12
02
01
02 11/2 hrs.
50 75
--25
02 -04
-01 (Practical) 01
03
38 38 314
12 12 86
02 02
01 04 Preceptorial (Fortnightly) 01 01
02 02
5.1 - Language Course-IIC (Same as B.A. Programme) 5.2 Inter-Disciplinary Course Political Science Based-II (Same as B.A. Programme) 5.3 Foundation Course Industrial Training/ Project Report 5.4 Vocational Course-VI Advanced Phonography (Practical)-I Practical Viva Semester Total SEMESTER-VI Paper No. & Title
Exam. Hours 03 03
100
--
01
--
--
90 10 350
--50
04 -13 Lectures (per week) 04 04
--02 Preceptorial (Fortnightly) 01 01
As per Guidelin es enclosed
Exam. Hours 03 03
6.1 - Language Course-IID (Same as B.A. Programme) 6.2 Inter-Disciplinary Course Company Law 6.3 Vocational Course VII Advance Phonography (Practical)-II Practical Viva 6.4 Vocational Course-VIII Computing Basics and its Applications (Practical) II Practical Viva Semester Total
90 10
---
04 --
---
90 10 350
--50
04 -16
--02
PAPER- 1.3- Fundamental of Business Organization Max. Marks : 100 Lectures: 60
Learning Objective: The purpose of this paper is to facilitate awareness about the nature of business activity, ownership types and the environment in which the business operates.
1.
Introduction to the world of business (a) Definition of business, industry & commerce and their interrelationship in todays environment. (b) MSME definitions. Profile of activities. Role of MSMEs in Indian economy (national and state-level). 20 Lectures
2.
The environment of business (a) The elements of the environment: natural, legal & political, technological, economic, sociocultural and international. (b) Business-environment interface 20 Lectures
3.
Forms of business organization (a) Sole proprietorship, partnership, limited, partnership, private limited company, public limited company, cooperative & self-help groups, HUF and family business. (b) Criteria for the choice of a suitable form of business organization. Relative suitability of the various forms for MSMEs. 20 Lectures
List of Reading
1. Kaul, Vijay Kumar (2011) Business Organisation and Management, Text and Cases, Pearson Education.. 2. Gupta, C.B. (2004) Business Organization and Management, Mayur Paperbacks, India. . 3. Singh, B.P. and Chhabra, T.N. (2002) Business Organization and Management, Dhanpat Rai and Company, India. 4. Gupta, C.B. (2010) Business Organization and Management, Mayur Paperbacks, India. 5. Gupta, C.B. (2009) Business Organization Environment, Sultan Chand & Sons, India. 6. Bhushan, Y.K. (2008) Fundamentals of Business Organization and Management, Sultan Chand & Sons, India.
Paper 1.4 Office Management and Methods Max Marks : 100 Lectures : 60 Objectives: The main purpose of this course is to familiarize the students with the activities in a modern office. Smooth functioning of any organization depends upon the way various activities are organized, the facilities provided to the staff working in the office, the working environment, tools and equipments used in office. Unit I Office and office Management meaning of office, function of office, primary and administrative functions, importance of office. Relation of office with other departments of business Organization. Concept of paperless office, virtual office, back and front office, open and private office. Definition and elements of office management, duties of an Office Manager. Filing and Indexing Meaning and importance of filing, essential of good filing system. Centralized and decentralized filing system. Meaning, need and types of indexing used in the business organization. (20 Lectures) Unit II Office forms Meaning and types of forms used in business organization, advantages, forms controls, objectives, form designing, principles of forms designing and specimens of forms used in office. Office Record Management Meaning, importance of record keeping management, principles of record management and types of records kept in a business organization. Office Machines and equipments Importance, objectives of office machines. (20 Lectures) Office Safety and Security Meaning, importance of office Safety, safety hazards and steps to improve office safety. Security hazards and steps to improve office security. Measurement of Office Work Importance, purpose, difficulty in measuring office work. Different ways of measurement, setting of work standards, benefits of work standards. Techniques of setting standards. Office Manuals Meaning, need, types of office manuals and steps in preparing of office manuals. (20 Lectures)
Unit III -
List of Readings: 1. 2. Chhabra, T.N., Modern Business Organisation, New Delhi, Dhanpat Rai & Sons. Duggal, Balraj, Office Management and Commercial Correspondence, Kitab Mahal, New Delhi.
Paper 2.3 Inter-Discipline Course- Political Science I
(Awaited from Department of Political Science)
Paper 2.4 Communication & Business Correspondence Max Marks : 100 Lectures : 60 Objectives: This paper will helps students to develop verbal and non-verbal communication skills placing emphasis on the practical applications of both.
Unit I
Communication Meaning, importance, process, of communication, objectives of effective communication. Forms of communication oral, written, visual and audio-visual. Types of office communication internal and external. Barrier to communication and overcoming the barriers. Business Correspondence Meaning, importance, qualities of good business correspondence. Structure and layout of business letters and types of business letters. (20 Lectures)
Unit II
Letters of enquires and replies. Letters of status and credit enquiries. Letters placing orders. Confirmation, modification and non-acceptance of orders. Letters of complaints and adjustments. Circular letters. (20 Lectures)
Unit III
Dunning Letter. Banking correspondence. Insurance letters. Employment related letters. Correspondence with public bodies/authorities. Office meetings Notice, Agenda, Resolutions, Minutes and confirmation of the Minutes. Abbreviations and terms used in Business Correspondence. (20 Lectures)
List of Readings: 1. 2. 3. 4. 5. Sinha, K.K., Business Communication, Galgotia and Sons, New Delhi. P.K. Ghosh, Office Management, Sultan Chand & Sons. New Delhi Chawla, Shailesh K. Essential Business Communication, Mayur Paper Back. Campbell, Jeremy, Grammatical Man. Simon & Schuster. R.K. Chopra, Office Management, Himalaya Publishing House
PAPER 3.2 : Financial Accounting Duration: 3 hrs. Max. Marks : 100 Lectures: 60
Objective: To make the student familiar with generally accepted accounting principles of financial accounting and their applications in business organizations excluding corporate entitles. Unit- I (i) (ii) Financial Accounting: Nature and scope, Limitations of Financial Accounting. Basic Concepts and Conventions, Accounting Standards: Meaning, Significance, Generally Accepted Accounting Principles (GAAP). (iii) Unit- II Consignment and Joint Venture Accounts: (i) Consignments: Features, Accounts treatment in the books of the consignor and consignee. (ii) Joint Ventures: Accounting procedures: Joint Bank Account, Records Maintained by co-venturer of (a) all transactions (b) only his own transactions. (Memorandum joint venture account). 12 Lectures Unit- III Depreciation Accounting: Meaning of depreciation, causes, objects of providing depreciation, factors affecting depreciation, accounting treatment including provision for depreciation accounting. Methods of deprecation: straight line method and diminishing balance method. Accounting for Hire Purchase Transactions, Journal entries and ledger accounts in the books of Hire Vendors and Hire Purchaser for large value items including Default and repossession. 12 Lectures Unit- IV Inland Branches: Dependent branches only and Ascertainment of Profit by Debtors method and Stock and Debtors method. 12 Lectures Unit- V Dissolution of Partnership Firms: Legal Position, Accounting for simple dissolution. 12 Lectures Accounting Process: From recording of transactions to preparation of final accounts. 12 Lectures
List of Reading 1. 2. 3. 4. 5. 6. 7. 8. J.R. Monga, Basic Financial Accounting, Mayur Paper backs, Darya Gang, New Delhi S.N. Maheshwari, Financial Accounting, Vikas Publication, New Delhi P.C. Tulsian, Financial Accounting, Tata McGraw Hill, New Delhi Ashok Sehgal and Deepak Sehgal, Fundamentals of Financial Accounting, Taxmann, New Delhi R. Narayana Swarmy, Financial Accounting PHI Pvt., New Delhi S.P. Jain and K.L. Narang, Advanced Accounting, Kalyani Publishers New Delhi Ashok Sehgal and Deepak Sehgal, Fundamentals of Financial Accounting, Taxmann, New Delhi Naseem Ahmed, Nawab Ali Khan, M.L. Gupta, Financial Accounting, Ane Books Pvt. Ltd. New Delhi
Note: Latest edition of text book may be used.
Paper- 3.3- Secretarial Practice and Basic Phonography-I Max.Marks:100 Lectures: 60 Part- A - Secretarial Practice-I Max.Marks: 50 Lectures: 30 Objectives: The main objective is to familiarize the students with the activities of a modern office, role of a Private Secretary in an office besides gaining essential skills in handling of various office operations. Unit -I: The Secretary (05 Lectures) Meaning of Secretary, Types/Kinds of Secretaries, importance of Secretary, qualifications and qualities of Secretary, duties of Secretary, changing profile of the Secretary.
Unit -II: Organizational Structure (10 Lectures) Definition, meaning and process, level and functions (Operational Functions- Office, Production, Financial, Marketing, Personnel etc. and Managerial Functions- Planning, Organizing, Staffing, Directing, Coordinating, Controlling. Delegation and Decentralization of Authority.
Unit-III: Meetings (05 Lectures) Meaning and purpose of meetings, types of meetings, preparation for meetings: Notice, Agenda, Quorum, Role of Chairman, Minutes of meetings, duties of Secretary before, during and after a meeting, additional terms used in meetings.
Unit-IV: Handling of Mail (10 Lectures) Meaning of Mail, Need for establishing inward and outward mail routines, Nature of Mail E mail and Physical Mail, Types of Mail Inward Mail, Outward Mail and Inter-departmental Mail, Handling of Inward and Outward Mail, Mechanizing of Mail Services, Services provided by Courier Companies.
List of Readings 1. 2. 3. 4. 5. Office Management, B.R. Duggal, Kitab Mahal, New Delhi. Principles of Office Management, Dr. R.C. Bhatia, Lotus Press, Darya Ganj, New Delhi110002 Office Organisation and Management, S.P. Arora, Vikas Publishing House. Administrative Office Management by R.K. Chopra, Himalaya Publishing House. Office Management and Commercial Correspondence, B.R. Duggal, Kitab Mahal.
Part- B - Basic Phonography-I Marks: 50 Lectures:30 Objective: As it is very important for an Executive Assistant to write rapidly and accurately, the knowledge of art of writing spoken sounds with the help of principles of Sir Isaac Pitman would help the students to take notes and carry out office work speedily. Unit -I (8 Lectures)
Phonography: Meaning and importance. Consonants: Definition, types of Consonants, Classification of Consonants, Consonants and consonant strokes, pairs of Consonants, number, size and directions of consonants, joining of strokes. Vowels: Definition, long and short vowels, Vowel signs and their places, Position of outlines according to vowels, Intervening Vowels, Grammalogues and Punctuation signs. Unit II (4 Lectures)
Alternative Forms of Strokes: Upward and Downward R, Upward and downward H, Diphthongs and Triphones, Phraseography, Abbreviated W and Tick The. Unit III (8 Lectures)
Circles and Loops: Circle S & Z, use of small circles with straight and curved strokes, exceptions to the use of Circle S/Z, Large Circles SW, SS or SZ, use of large circles with straight and curved strokes, Use of large circles in Phraseography, Loops ST and STR, use of small and big loops with straight and curved strokes, medial use of loops, exceptions to the use of loops. Unit -IV (10 Lectures)
Initial and Final Hooks: Initial Hooks R and L, use of initial hooks with straight and curved strokes, alternative forms for Fr, Vr etc., use of circles and loops preceding initial hooks. Small Final Hooks N, F/V, use of final hooks with straight and curved strokes, medial use of small final hooks, use of small final hooks in Phraseography, Exceptions to the use of small final hooks, circles and looks to final hooks. Large Final Hook Shun Hook, use of Shun Hook with straight and curved strokes, medial use of Shun Hook, Use of Shun Hook after Circle S and NS, Use of Shun Hook in Phraseography
List of Readings 1. Pitman Shorthand Instructor, New Era Edition (Old Course Book), A.H.Wheeler Publications. 2 Pitman Shorthand, New Course Book, A.H. Wheeler Publications. 3 Shorthand Made Easy for Beginners, O.P. Kuthiala, Pitman S.S. Publications
Paper 3.4- Computing Basics and its Applications I Max. Marks: 100 Total Lectures: 60 Theory: 50 Practical: 40 Viva-Voce: 10 (Internal Assessment in Theory component only) Unit 1: World of Computers: (5 Lectures) Characteristics of Computers Evolution and Generation of Computers. Hardware and Software Components. Operating System: types, functions and characteristics. Examples: Windows etc. Networking basics and Internet Concepts. Unit 2: Advanced Concepts of Networks and Internet (12 Lectures) Keywords: URL, IP address, Hyperlinks, Web pages, Home page, web sites, WWW, Dial-up, Broadband, Dedicated, ISP, Browser, DSL, DNS, Gateways, Chat rooms, Downloading and Uploading, Wifi. Working with Microsoft Internet Explorer: Opening a web page, opening multiple browser windows, opening multiple tabs in a single browser windows and their management, working offline, deleting temporary files, exploring Internet Options. Net Etiquettes Searching the Web: Meaning of Search Engines, Keywords, Unit 3: Database Management System (DBMS) (9 Lectures) Meaning and need of a database Advantages, Limitations of databases, Applications of Database. Meaning and need of DBMS Database Components: Tables, Rows, Columns, Attributes, Queries, Record, Primary Key, Foreign Key, Relationship between tables. Unit 4: E-Typewriting (20 Lectures) Meaning and uses of Touch Method The student is required to achieve proficiency in e-typewriting with touch method of typewriting. Method of speed calculation. The minimum accurate speed to be attained is 30 words per minute. Unit 5: Word Processing (14 Lectures) Meaning of Word Processor Need and Uses of Word Processing, Advantages and Limitations of Word Processing, Software used for Word Processing. Why MS-Word and which version? Starting Word: MS-Word interface, opening a blank document, hiding and showing toolbars, templates. Working in Word: selecting text, editing text, finding and replacing text, formatting text, checking and correcting spellings, Justification and Alignment, Bullets and Numbering, Tabs, Paragraph formatting, Indent, Page Formatting, Header and Footer & Word Count. Working with a Document: Page Setup of a document, viewing a document, switching between documents, saving a document, print preview, printing a document. Finishing Touch to a document: Inserting date and time, Special effects such as Bold, Scripts, etc., Inserting and deleting a comment, Inserting Clip Arts. Note : The relevant short cut keys of MS Word to be discussed.
List of Readings
Absolute Beginner's Guide to Computer Basics, Michael Miller. Fundamental of Computers, Akash Saxena, Kratika Gupta. Fundamentals of Information Technology, Alexis and Mathew. Computer Fundamentals, P.K. Sinha. Principles of Typewriting, D.P. Bhatia and S.S. Sangal.
Microsoft Word 2010 Step by Step(Microsoft) by Joyce Cox and Joan Lambert. Word 2010 All-in-One For Dummies, Doug Lowe and Ryan C. Williams. GUIDELINES FOR THE CONDUCT OF PRACTICAL EXAMINATION Computing Basics & Its Applications -I
MS Word 2000 Thumb Rules and Details, Snigdha Banerjee.
Time: 35 Minutes (Excluding Viva Voce) Ques. No. 1 2 Description of Question E-typewriting A question on MS-Word comprising of simple formatting of passage/letter e.g. bold, italics, etc. Generate mail merge for the letter so created to send it to multiple recipients at the same time. Total Viva-Voce Total Marks No. of Words 300 150
Maximum Marks: 50 Marks 20 20 Time Allowed 05 minutes 30 minutes
40 10 50
35 minutes
NOTE: 1. There will be no Internal Assessment in the Practical component of this Paper. 2. 10 minutes time may be given to the examinees for adjustment of computers before the practical . 3. The examinees will have to produce hard copies of above questions for evaluation.
INTRODUCTION TO COMMUNICATION AND THE ESSENTIALS OF COMMUNICATION 12 lectures
BUSINESS
1. What is communication? 2. Meaning , Process, Functions of Business Communication 3. Difference between Speech and Writing 4. Medium of Communication: Verbal and Non-verbal 5. Channels of Communication: Formal and Informal 6. Directions of Communication: Downward, Upward, Horizontal and Diagonal 7. Effective Communication: Difficulties- Barriers, Solutions, Techniques and Alternatives 8. Culture and Communication
FORMS OF COMMUNICATION I 1. Notice 2. Agenda 3. Conduct of Meeting 4. Minutes of Meeting
12 lectures
II 1. E- Correspondence 2. Format and types of Business Correspondence 3. Importance of Business letters 4. Letter writing 5. Memos and Circulars 6. SMS 7. Resumes
ORAL COMMUNICATION SKILLS 1. Meetings 2. Negotiations 3. Telephonic conversations and telephonic interviews 4. Interviews- Understanding the interview process Preparing for a Job interview Interviewing for success Following-up after an interview
6 lectures
Paper 4.2 (b) - Computer Concepts and Software Packages Max. Marks: 50 Total Lectures: 30 Total Practical : 10 Theory: 25 Practical: 25 (Internal Assessment in Theory component only) Unit 1: Basic Concepts Meaning, characteristics and applications of a Computer Advantages and limitations of a computer. Meaning of Data, Information and Knowledge. Data types, data storage, data representation such as ASCII. (7 Lectures)
Unit 5: Office Applications (10 Lectures) Meaning and applications of word processing. MS-Word formatting text, writing basic document using Word, Header and Footer, Page formatting, paragraph formatting, saving a document, printing a document. Meaning and applications of spreadsheets. MS-Excel creating a workbook, saving a workbook, editing a workbook, creating a series, use of44 basic formulae in Excel, use of functions in Excel, sorting data, creating simple charts. Meaning and applications of presentation. MS-PowerPoint creating simple presentation including slide transitions, bullets, etc. The Theory paper will be based on Units 1-4 only and the practical component will be based on Unit 5 only.
List of Readings
Time: 40 Minutes
Maximum Marks: 25
Ques. No. 1
Marks 25
Note
1. 2. 3.
PAPER 4.3 : Mercantile Law Duration: 3 hrs. Max. Marks : 100 Lectures: 60
15 Lectures
Doctrine of Caveat Emptor, Transfer of Property in Goods, Sale by Non-Owner, Unpaid Seller and his Rights, Auction Sale. 10 Lectures
Suggested Readings: 1. Singh, Avtar, The Principles of Mercantile Law, Eastern Book Company Lucknow. 2. Dagar, Inder Jeet & Anurag Agnihotri Business Law Book Age Publication, New Delhi 3. Sharma J.P., Sunaina Kanojia, Mercantile Laws, Ane Books Pvt. Ltd. New Delhi 4. Kucchal, M.C. Business Law, Vikas Publishing House Pvt. Ltd. New Delhi 5. Maheshwari & Maheshwari, Business Law, National Publishing House, New Delhi 6. Chadha, P.R. Business Law Galgotia Publishing Company, New Delhi
Paper No. 4.4 - Secretarial Practice and Basic Phonography- II Max. Marks: 100 Lectures: 60 PART-A - Secretarial Practice-II Marks: 50 Lectures: 30 Objectives: The aim of the course is to impart knowledge about various operations of an office. The knowledge of latest office equipments is essential for a Secretary. Office Stationery is very important aspect in an organization. Unit I (10 Lectures)
Office Automation: Meaning of Mechanization, factors for selection of office machines, advantages and disadvantages of mechanization, Types of Machines Communication Equipment, Copying Machines, Accounting, Tabulating and Computing Machines and Miscellaneous Machines Unit II (6 Lectures)
Stationery: Need and importance of stationery, purchase of stationery, storage of stationery, issue and control of stationery.
Unit III
(6 Lectures)
Behavioural Skills: Personality development, importance of good human relations, understanding organizational culture, management of time and stress, importance of ethics and values.
Unit IV
(8 Lectures)
Appointments and Travel Arrangements: Scheduling appointments, duties of Secretary before, during and after appointment. Preparation of itinerary, role and selection of travel agency, reservations. List of Readings Office Organisation and Management, S.P. Arora, Vikas Publishing House. Administrative Office Management by R.K. Chopra, Himalaya Publishing House. Office Management and Commercial Correspondence, B.R. Duggal, Kitab Mahal. Office Management, B.R. Duggal, Kitab Mahal Distributors, 28 Netaji Subhash Marg, New Delhi-110002. Principles of Office Management, Dr. R.C. Bhatia, Lotus Press, 4263/3, Ansari Road. Darya Ganj, New Delhi-110002 Secretarial Services by Evelyn Anstin, Macdonald & Evavs. Personality Development by R.K. Mishra, Rupa Publications Personality Development by S.K.P. Selvam, APH Publication Corporation
1. 2. 3. 4. 5. 6. 7. 8.
Part-B - Basic Phonography -II
Marks: 50 Lectures: 30 Objectives: As it is very important for an Executive Assistant to write rapidly and accurately, the knowledge of art of writing spoken sounds with the help of principles of Sir Isaac Pitman would help the students to take notes and carry out office work speedily. Unit-I (8 Lectures)
The Aspirate: Tick H, Dot H, Additional Rules for Upward and Downward R, Upward and Downward L, Upward and Downward SH, Compound Consonants
Unit II
(10 Lectures)
Halving Principle: Halving of strokes for T or D, Half length H, Exceptions to the use of Halving Principle, Halving and Thickening of Strokes M, N, L ,R, signs for RT and LT , joining of strokes of unequal length, Use of Halving Principle for Past Tense, use of Halving Principle in Phraseography. Doubling Principle: Doubling of straight and curved strokes, Doubling of Strokes MP/MB, alternative forms of MPR/MBR, Stroke NG, alternative forms of NG-KR and NG-GR, Doubling of Stroke L, Exceptions to the use of Doubling Principle, use of Doubling Principle in Phraseography.
Unit -III
(12 Lectures)
Diphones: Use of Diphones, Medial Semi-Circle, Left Semi-Circle, Right Semi-circle. Prefixes. Suffixes &Terminations. Contractions: omission of consonants. Figures: Numerals in Shorthand, round numbers, monetary units.
List of Readings 1. Pitman Shorthand Instructor, New Era Edition (Old Course Book), A.H.Wheeler Publications. 2. Pitman Shorthand, New Course Book, A.H. Wheeler Publications. 3. Shorthand Made Easy for Beginners, O.P. Kuthiala, Pitman S.S. Publications 4. Phono Phrase Book, O.P. Kuthiala, Pitman S.S. Publications, New Delhi. 5. Modern Phrase Book, N.V. Krishna Murty. 6. Way to High Speed Writing, O.P. Kuthiala. 7. Principles of Modern Phraseography, Edgar E. Thorpe.
Paper 5.2 Inter-Discipline Course- Political Science II
(Awaited from Department of Political Science)
Paper No. 5.4- Advanced Phonography (Practical) - I
Max. Marks: 100 60
Lectures:
(Practical: 90 Marks, Viva-Voce: 10 Marks) (There will be no internal assessment in this paper) Objectives: Once the basic principles of Phonography are learnt by the students, it is essential that the students build up speed-writing by practicing exercises and learning advanced phraseography from Pitman Shorthand Instructor. The practice of these exercises will strengthen the knowledge of phonography rules and help in gaining speed in writing. The speedy and accurate transcription of the shorthand notes is the ultimate aim of learning phonographic communication. Unit I (10 Lectures)
Note Taking, Transcription etc., Revision of Grammalogues and Simple Phrases, Special Contractions (Section 1 to Section 5).
Unit -II Advanced Phraseography (Section 1 to Section 7).
(10 Lectures
Unit -III
(40 Lectures)
Practice of seen dictation exercises (from Exercise nos. 121 to 183 of the Old Course Book) at the speed of 80 words per minute. Practice of unseen dictation exercises from other shorthand books and shorthand magazines at the speed of 60 words per minute.
List of Readings 1. 2. 3. 4. 5. Way to High Speed Writing, O.P. Kuthiala, Pitman S.S. Publications, New Delhi. Principles of Modern Phraseography, Edgar E. Thorpe, Pitman S.S. Publications, New Delhi. Phono Phrase Book, O.P. Kuthiala, Pitman S.S. Publications, New Delhi. Modern Phrase Book, N.V. Krishna Murty, Pitman S.S. Publications, New Delhi. Shorthand Magazines.
GUIDELINES FOR THE CONDUCT OF PRACTICAL EXAMINATION Advanced Phonography Practical -I
Time: 60 Minutes (Excluding Viva)
Maximum Marks: 100
Question No. 1
Description of Question Seen Dictation from Pitman Shorthand Instructor (Old Course Book) from Exercise Numbers 121 to 183 @ 80 wpm. Unseen Dictation @ 60 wpm.
No. of Words 240 words
Marks 40
Time Allowed .30 Minutes
2. 3.
180 Words Outlines of words consisting of 30 Words Grammalogues, Special Contractions and Advanced Phraseography
20 30
20 Minutes 10 Minutes The Examinees will have to write the Shorthand Outlines of the words on the Printed Sheet which would be the Question Paper as well as the Answer Sheet.
Viva-Voce Total 450 words
10 100
NOTE: 1. There will be no Internal Assessment in this Paper. 4. 10 minutes time may be given to the examinees for adjustment of computers before the practical. 5. The examinees will have to produce hard copies of the above questions for evaluation.
Paper No. 6.2 Company Law Max. Marks: 100 Lectures: 60 Objectives: To familiarize the students with the understanding and provisions of Company. Case studies and problems involving issues in Company Laws are required to be discussed. Unit -I Company: Definition, Characteristics, Lifting of Corporate Veil, Types of Companies, Formation of a Company, Promoters, Pre-incorporation Contracts, Provisional Contracts, Memorandum of Association, Articles of Association. 15 Lectures Unit -II Prospectus and Share Capital: Contents, Abridged Prospectus, Red-herring Prospectus, Shelf Prospectus, Statement in lieu of Prospectus. Misrepresentation of Prospectus, Share Capital: Issue and allotment of shares, Buy Back of Shares, Rights Issue, Book Building, Bonus Share, Demat System, Types of Capitals, Provisions relating to Payment of Dividend, Investors Education and Protection Fund. 15 Lectures Unit -III Directors: Classifications of Directors, Appointment, Qualification and Disqualifications, Legal Position and Powers, Managing Director, Manager, Meeting of Board of Directors, Meeting of Shareholders, Requisites of a valid Meeting: Notice, Agenda, Chairman, Quorum, Proxy, Polls, Resolutions and Minutes. 15 Lectures Unit -IV Emerging Issues in Company Law: Concepts of Producer Company, One Person Company (OPC), Associate Company, Postal Ballot, Audit Committee, Independent Director, Director Identity Number (DIN), Corporate Identity Number (CIN), MCA-21, Online Filing of Documents, Online Registration of Company. 15 Lectures List of Reading 1. 2. 3. 4. 5. J.P. Sharma, n Easy Approach to Company Laws, Ane Books Pvt. Ltd, New Delhi Wadhwa and Company, Ramaiya Guide to Companies Act, Nagpur Kannal, S., & V.S. Sowrirajan, Company Law Procedure, Taxmans Allied Services (P) Ltd., New Delhi (Latest Edn) Companies Act and Corporate Laws, Bharat Law House Pvt. Ltd, New Delhi Company Law Digest, Bharat Law House Pvt. Ltd., New Delhi
Paper No. 6.3 Advanced Phonography (Practical) - II Max. Marks: 100 60 Lectures:
(Practical: 90 Marks, Viva-Voce: 10 Marks) (There will be no internal assessment in this Paper) Objectives: The aim of Advanced Phonography II is to write seen and unseen dictations on varied subject matters and transcribe the same speedily and accurately on computer.
Unit -I Intersections, Business Phrases, Political Phrases, Banking Phrases.
(16 Lectures)
Unit -II Insurance and Shipping Phrases, Technical and Railway Phrases, Special List of Words.
(20 Lectures)
Unit -III
(24 Lectures)
Practice of seen dictation exercises from Units 1 and 2 of Old Course Book at the speed of 100 words per minute. Practice of unseen dictation exercises from shorthand books and magazines at the speed of 80 words per minute. List of Readings 1. 2000 Common Words Reading and Dictation Exercises, Edgar Thorpe, Pitman S.S. Publications, New Delhi. 2. 700 Common Words Reading and Dictation Exercises, A.H. Wheeler Publications. 3. Shorthand Magazines.
GUIDELINES FOR THE CONDUCT OF PRACTICAL EXAMINATION Advanced Phonography Practical -II Time: 70 Minutes (Excluding Viva) Maximum Marks: 100
Question No. 1
Description of Question Seen Dictation from Pitman Shorthand Instructor from Exercises listed in Unit 1 and 2 of the syllabus (Old Course Book @ 100 wpm.) Unseen Dictation @ 80 wpm.
No. of Words 300 words
Marks 40
Time Allowed 40 Minutes .
2.
160 words
20
20 Minutes . 10 Minutes The Examinees will have to write the Shorthand Outlines of the words on the Printed Sheet which would be the Question Paper as well as the Answer Sheet.
3.
Outlines of words consisting of 30 Words Intersections, Business Phrases, Political Phrases, Insurance and Shipping Phrases, Technical and Railway Phrases and Special List of Words
30
4.
Viva-Voce Total 490 words
10 100
NOTE: 1. There will be no Internal Assessment in this paper. 2. 10 minutes time may be given to the examinees for adjustment of computers before the practical. 3. The examinees will have to produce hard copies of the above questions for evaluation.
Paper-6.4- Computing Basics and its Applications - II Max. Marks: 100 Total Lectures: 60 Practical: 90 Viva-Voce: 10 (There will be no Internal Assessment in this paper) Unit 1: Advanced Word Processing (10 Lectures) Tables: Creating a new table, entering text in a table, adding and inserting rows/columns to a table, deleting rows/column from a table, resizing rows and columns, merging cells, adding borders and shading, deleting a table. Mail Merge: creating a document with mail-merge, creating database for addresses, generating multiple letters for mail merge. Unit 2: Spreadsheet (20 Lectures) What is a Spreadsheet? Need and uses of Spreadsheets, advantages and limitations of using Spreadsheets, software used for working with Spreadsheets. Why MS-Excel and which version? Keywords: cell, row, column, label, value, cell address, workbook, worksheet, cell range. Starting Excel: Excel interface, creating a workbook, saving a workbook, editing a workbook, inserting/deleting worksheets, entering data in a cell, selecting cells, moving data from selected cells, rearranging worksheets, imports to spreadsheets, resizing rows/columns. Working with Excel: creating a series, use of basic formulae in Excel, use of functions in Excel, formatting different types of data in Excel, using cell references in a formula, copying/moving a formula, sorting data. Creating simple charts: Pie, Line, Bar-chart, using chart wizard. Unit 3: PowerPoint Presentation (10 Lectures) Meaning of PowerPoint presentation, extension of PowerPoint document. Need and use of presentation in office administration Software available in the market for presentations. Widely used software: PowerPoint by Microsoft and its advantages. PowerPoint interface: title bar, menu bar, toolbars, status bar, task pane. Components of a presentation: slides, outlines, speaker notes, handouts. Creating a simple presentation in PowerPoint. Add-ons to a presentation: images, videos, audio files Unit 4: Working with Slides in PowerPoint (20 Lectures) Power Point formatting basics: Slide layouts, changing the background of the slides, applying design templates, changing the color schemes, font and formatting. Viewing a presentation: Normal view, Slide Sorter view, Notes page view, Slide Show view, Adding transition between slides, and adding animation in a slide, automatic slideshow. Working with Slides: Changing layout, duplicating a slide, hiding a slide, moving a slide, deleting a slide, inserting pictures into a slide, inserting word art into a slide, inserting auto shapes. Note: The relevant short cut keys for MS Excel and MS Power Point to be discussed. List of Readings
Absolute Beginner's Guide to Computer Basics, Michael Miller.
Microsoft Word 2010 Step by Step(Microsoft) by Curtis Frye. Excel 2010 For Dummies, Greg Harvey. Teach Yourself VISUALLY Excel 2010, Paul McFedries. PowerPoint 2010 All-in-One For Dummies, Peter Weverka. Microsoft Office PowerPoint 2010 Step by Step(Microsoft) by Joyce Cox and Joan Preppernau.
GUIDELINES FOR THE CONDUCT OF PRACTICAL EXAMINATION Computing Basics and its Applications II Time: 120 Minutes Ques. No. 1 (Excluding Viva-Voce) Maximum Marks: 100 Marks 35 Time Allowed 40 minutes
Description of Question A question on MS-Excel to calculate the required quantity using various functions and formulae. Draw a simple chart from the above mentioned content. (One or more questions can be given to test the concepts of MS-Excel. However, the total of these questions should not exceed 35 marks) A PowerPoint presentation with 5-7 slides. The student should automate the slide show wherein the slide transition timer should be set for 7 seconds. A PowerPoint presentation with a minimum of 10 slides and a maximum of 15 slides. The presentation should also include animation effects, slide transition effects, etc. (One or more questions can be given to test the concepts of MS-PowerPoint. However, the total of these questions should not exceed 35 marks) Total Viva-Voce Total Marks
20
20 minutes
35
60 minutes
90 10 100
120 minutes
Note: 1. There will be no Internal Assessment in this Paper. 2. 10 minutes time may be given to examinees for adjustment of computers before the Practical starts. 3. The examinees will have to produce hard copies of above questions for evaluation. However, in the question(s) of Power Point presentation the examinees may modify Printer properties to a maximum of 4 slides per page.
MANAGEMENT AND MARKETING OF INSURANCE
B.A. (VOCATIONAL STUDIES) MANAGEMENT AND MARKETING OF INSURANCE

1.1 - Language Course-IA (Same as B.A. Programme) 1.2 - Language Course-IIA (Same as B.A. Programme) 1.3 - Inter-Disciplinary Course Economics Based I (Same as B.A. Programme) 1.4 - Vocational Course-I Risk Management and Insurance Semester Total SEMESTER-II Paper No. & Title
75 300
25 100
04 16
01 04
03
2.1 - Language Course-IB(Same as B.A. Programme) 2.2 - Language Course-IIB (Same as B.A. Programme) 2.3 Inter-Disciplinary Course Economics Based II (Same as B.A. Programme) 2.4 - Vocational Course-II Insurance Law and Regulation Semester Total SEMESTER-III Paper No. & Title
Lectures Preceptorial (per week) (Fortnightly) 04 04 04 01 01 01
75 300
25 100
04 16
01 04
03
3.1 - Language Course-IC (Same as B.A. Programme) 3.2 Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) 3.3 Vocational Course-III Services Marketing 3.4 - Vocational Course-IV Principles of Life Insurance Semester Total
Preceptorial Exam. (Fortnightly) Hours 01 01 03 03
75 75 300
25 25 100
04 04 16
01 01 04
03 03
Lectures Preceptorial (per week) (Fortnightly) 04 01
Exam. Hours 03
38
12
02
01
50
---
02 --
-01 (Practical) 01
4.3 - Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) 4.4 Vocational Course- V Insurance Marketing Semester Total SEMESTER-V Paper No. & Title
75
25
04
75 313
25 87
04 16
01 04
03
5.1 - Language Course-IIC (Same as B.A. Programme) 5.2 Inter-Disciplinary Course -Economics Based III (Same as B.A. Programme) 5.3 Foundation Course Industrial Training/ Project Report 5.4 Vocational Course-VI Practice of Life Insurance and Health Insurance Semester Total SEMESTER-VI Paper No. & Title
Exam. Hours 03 03
100 75
-25
01 04
-01
-03
300
100
13
04
6.1 - Language Course-IID (Same as B.A. Programme) 6.2 Inter - Disciplinary Course Economics Based IV (Same as B.A. Programme) 6.3 Vocational Course VII General Insurance - I 6.4 Vocational Course-VIII General Insurance - II Semester Total
Exam. Hours 03 03
75 75 300
25 25 100
04 04 16
01 01 04
03 03
Paper 1.3 Inter-Discipline Course-Economics Based I
Paper-1.4 - Risk Management and Insurance Total Marks: 100 Total Lectures: 60 Learning Objective- After studying this paper, the student will be able to learn and understand the basics of risk, risk management, insurance, and reinsurance. Further, this will serve as a base for acquiring advanced knowledge through higher studies in the fields mentioned above. Unit-1-Risk and Uncertainty- Concepts, causes, degree, classification, and cost. Insurable risk. Risk and economic development. Psychology and attitude towards risk. Managing risk and uncertainty. (10 Lectures) Unit-2- Risk Management and its managerial aspects- risk management-concept, evolution, purpose, scope, importance and its future. Role of risk management in economic growth. Risk management function. Risk Manager. Managerial Aspects- goals, identification, evaluation, risk response, and plan administration. (14 Lectures) Unit-3-Insurance-nature, purpose, functions , classification and scope, limitations, and production process. Risk and insurance. Economic development and insurance. Insurance as a social security tool. Economics of insurance. (12 Lectures) Unit- 4-Insurance Contract-nature-subject-matter of insurance and subject-matter of contract of insurance, features-as per Contract Act, special features, evidence and documents. Payment of premium. e-insurance policy and Insurance Repositories. KYC norms and anti-money laundering guidelines for insurers. (14 Lectures) Unit-5- Reinsurance Contract- meaning and purpose. Forms and Types- facultative, treaty, proportional, and non- proportional. National Reinsurer- GIC. Insurance companies as consumers. (10Lectures)
Reading List Text Books 1 S. Arunajatesan &T. R. Viswanathan, Risk Management and Insurance, (2009), Macmillan Publishers Ltd. 2 E. T. Vaughan & T. Vaughan, Fundamentals of Risk Management and Insurance, Ninth Ed. (2003), 3 George E. Rejda, Principles of Risk Management and Insurance, Tenth Ed. (2011), Pearson Education. 4 John J. Hampton, Essentials of Risk Management and Insurance, (1993), American Management Association (amacom). 5 Julia Holyoake & Bill Weipers, Insurance, (2002), Institute of Financial Services, U. K. (AITBS Publishers & Distributors (Regd.), Delhi-51. 6 Mark S. Dorfman, Introduction to Risk Management and Insurance, Eighth Ed. , Prentice- Hall. 7 Kshitiz Patukale, Insurance for Everyone, (2009), Macmillan India Ltd.
Reference Books 1R. L. Carter, Economics and Insurance, Second Ed., PH Press Ltd., (UK). 2 Insurance Institute of India, Mumbai, IC- 87, Law and Economics of Insurance. 3. Harold D. Skipper & W. Jean Kwon, Risk Management and Insurance, (2008), Blackwell Publishing.
Paper 2.3 Inter-Discipline Course-Economics Based II
Paper-2.4- Insurance Law and Regulation Total Marks: 100 Total Lectures: 60 Learning Objective- The study of this paper will help the student to learn and understand the principles (law) of insurance, the basic laws and regulations concerning insurance industry and policyholders. Further, it will serve as a foundation for the remaining papers. Unit-1-Indeminity- the guiding principle-meaning, purpose, application, measurements, methods, and extensions. Subrogation-meaning, time, rights, effects, and modification. Contribution-meaning, time, essentials, methods, and modification. (12 Lectures) Unit-2-Insurable Interest- meaning, nature, purpose, wager, types, persons, and time. Transfer of interest and policy. (8 Lectures) Unit-3- Utmost good faith and Proximate Cause. Utmost good faith- meaning, purpose, breach, and effect. Non-disclosure and concealment. Misrepresentation and fraud. Modification and recent trends. Proximate Cause- meaning, purpose, evolution, rules, and modification. (12 Lectures) Unit-4-Insurance Law need. Indian Insurance Industry- backdrop. The Insurance Act, 1938(as amended and relevant chapters and sections).The Insurance Regulatory and Development Authority Act, 1999 (as amended). The Regulatory Body-IRDA- functions, powers, and role. Self-regulation by insurers. (14Lectures) Unit-5- Regulation- regarding registration of insurers, need for capital in insurance-capital adequacy, and solvency requirements. Risk based capital for insurers. Regulation concerning investment of funds and protection of policyholders interest. Redressal of grievance . (14 Lectures)
Reading List Text Books 1 D. S. Hansell, Elements of Insurance, (1979), Macdonald & Evans. 2 W. A. Dinsdale & D. C. Macmurdie, Elements of Insurance, (1980), Pitman Publishing Ltd., London. 3 S. R. Diacon & R. L. Carter, Success in Insurance, (1984), John Murray (Publishers) Ltd., London. 4 P.S.Palande, R. S. Shah & M. C. Lunawat, Insurance in India, Response Books. 5 The Institute of Company Secretaries of India, Banking & Insurance- Law & Practice, (2010), Taxmann. 6 F. G. Crane, Insurance Principles and Practice, (1980), John Wiley & Sons, New York. 7 Julia Holyoake & Bill Weipers, Insurance, (2002), Institute of Financial Services, (UK). 8 George E.Rejda , Principles of Risk Management and Insurance, Tenth Ed. (2011), Pearson Education. 9 Mark S. Dorfman, Introduction to Risk Management and Insurance, Eighth Ed., Prentice- Hall. 10 Insurance Institute of India, Mumbai, IC- 01, Principles of Insurance. Reference Books: 1. Ray Hodgin, Insurance Law, First Ed. (1998), Cavendish Publishers Ltd., (UK) 2. McGillivary & Parkington on Insurance Law, Sixth Ed., (1975), Sweet & Maxwell, (UK) 3. Raoul Colin Vaux, The Law of Insurance, (1979), Sweet & Maxwell, (UK) 4. E.R.H. Ivamy, General Principles of Insurance Law, (1979), Butterworths, London
PAPER 3.2 :Financial Accounting Duration: 3 hrs. Max. Marks : 100 Lectures: 60
Objective: To make the student familiar with generally accepted accounting principles of financial accounting and their applications in business organizations excluding corporate entitles. Unit- I (iv) (v) Financial Accounting: Nature and scope, Limitations of Financial Accounting. Basic Concepts and Conventions, Accounting Standards: Meaning, Significance, Generally Accepted Accounting Principles (GAAP). (vi) Unit- II Consignment and Joint Venture Accounts: (i) Consignments: Features, Accounts treatment in the books of the consignor and consignee. (ii) Joint Ventures: Accounting procedures: Joint Bank Account, Records Maintained by co-venturer of (a) all transactions (b) only his own transactions. (Memorandum joint venture account). 12 Lectures Unit- III Depreciation Accounting: Meaning of depreciation, causes, objects of providing depreciation, factors affecting depreciation, accounting treatment including provision for depreciation accounting. Methods of deprecation: straight line method and diminishing balance method. Accounting for Hire Purchase Transactions, Journal entries and ledger accounts in the books of Hire Vendors and Hire Purchaser for large value items including Default and repossession. 12 Lectures Unit- IV Inland Branches: Dependent branches only and Ascertainment of Profit by Debtors method and Stock and Debtors method. 12 Lectures Unit- V Dissolution of Partnership Firms: Legal Position, Accounting for simple dissolution. 12 Lectures Accounting Process: From recording of transactions to preparation of final accounts. 12 Lectures
List of Reading J.R. Monga, Basic Financial Accounting, Mayur Paper backs, Darya Gang, New Delhi S.N. Maheshwari, Financial Accounting, Vikas Publication, New Delhi P.C. Tulsian, Financial Accounting, Tata McGraw Hill, New Delhi Ashok Sehgal and Deepak Sehgal, Fundamentals of Financial Accounting, Taxmann, New Delhi 5. R. Narayana Swarmy, Financial Accounting PHI Pvt., New Delhi 6. S.P. Jain and K.L. Narang, Advanced Accounting, Kalyani Publishers New Delhi 7. Ashok Sehgal and Deepak Sehgal, Fundamentals of Financial Accounting, Taxmann, New Delhi 8. Naseem Ahmed, Nawab Ali Khan, M.L. Gupta, Financial Accounting, Ane Books Pvt. Ltd. New Delhi 1. 2. 3. 4.
Paper- 3.3 Services Marketing Total Marks: 100 Total Lectures: 60 Learning Objective- The study of this paper will enable the student to learn the essentials of services marketing, including financial and advisory services. Further, this will help the student to acquire and develop marketing and selling skills in area of services marketing. Unit-1-Marketing and Selling-(a) - Marketing- evolution-the old and the new concept. Redefining the four Ps of marketing. Marketing rules. Consumer insights. Selling-meaning and nature. Compare and contrast marketing and selling. Selling cycle. Relationship marketing. Experimental marketing. Promise based marketing. Digital marketing. (12 Lectures ) Unit-2- Marketing and Selling-(b)-Importance of selling and type of product. The importance of selling and stage in the purchase process. Traditional selling-personal selling and salesmanship. Relationship marketing versus Relationship selling. Customer relationship management. . (12 Lectures) Unit-3-Marketing of Services-Services-meaning, features, and type. Product versus Service. Financial and advisory services. Nature of insurance industry. Use of relationship marketing in insurance. .Marketing services requires sensitivity. Commoditisation of insurance. Factors determining service quality of an insurance company. (12 Lectures) Unit-4-Understanding of insurance market- Insurance Market- meaning, composition, structure, and competition. Insurance outlook in India-insurance penetration and density. Changing profile of Indian insurance buyer. Strategies for marketing of insurance. The new rural and sub-urban market. Taking insurance to rural India-strategies for rural push. Transparency in dealings. (12 Lectures) Unit-5-Promtion of insurance- Promotion - meaning and role. Integrated marketing communication Promotional Mix- personal and impersonal- their use. Personal selling versus advertising. Factors influencing promotional mix. Brand building- product, corporate, and service. Promotional Marketingmeaning and uses. IRDAs role. Insurance is the subject-matter of solicitation. (12 Lectures)
Reading List Text Books 1 C. B. Gupta & N. Rajan Nair, Marketing Management, Fourth Ed., Sultan Chand and Sons. 2 Gray Armstrong & Philip Kotler, Marketing An Introduction, Fifth Ed., (2000), Pearson Education, Asia. 3 Adrian Payne, The Essence of Services Marketing, (2004), Prentice Hall of India. 4 K. Rama Mohana Rao, Services Marketing, First Ed., (2005), Pearson Education. 5 P. S.Palande, R. S. Shah & M. L. Lunawat, Insurance in India, (2003), Response Books. 6 Insurance Institute of India, Mumbai: IC-12- Insurance Business Environment. IC-88- Marketing and Public Relations. 7 Carl McDaniel, Charles W. Lamb, & Joseph F. Hair, Jr., Principles of Marketing, (2008), Cengage.
Paper- 3.4 - Principles of Life Insurance Total Marks: 100 Total Lectures: 60 Learning objective The study of this paper will enable the student to learn and understand the elements of life insurance, types of contract in life insurance, common policies sold, and policy conditions and benefits. Further, the basics of pricing and underwriting considerations will also be learnt by the student. Unit-1-Life Insurance- meaning, purpose and need, uses, and its role in financial planning. Human Life value- meaning and valuing it. Assessing life insurance requirements-methods. Stages in life and the amount of insurance required. Revaluating life insurance need. Life insurance contract- definition, and special features. Tax benefits. (10 Lectures) Unit-2- Policy Form-Contents of a typical life insurance policy-Conditions and privileges-free look period, payment of premium, grace days, auto cover, forfeiture, proof of age, suicide, revival of lapsed policy, nonforfeiture regulations, indisputable policy assignment and trade in policies, nomination, travel, residence and occupation, and other restrictive conditions. Policy as property- attachable or not. (14 Lectures) Unit-3-Conventional Policies- Main types of life insurance contract. Whole life, endowment and money back. Joint lives and partnership. Simple annuities, trust, employee and group. Policies for women and children. Social security policies. Single versus regular premium policies. (12 Lectures) Unit-4-Contemporary and special Policies- Contemporary- term- meaning, features, benefits and types. Linked Polices(ULIPS)- meaning, features, merits, demerits, types and their current regulations. ULIP annuities and their regulations. Variable life policies. Special Policies- credit, differently abled person and for others. (12 Lectures) Unit-5-Underwriting and Pricing- Underwriting- meaning, purpose, factors, medical examination, sources of information, primary underwriting, financial underwriting, and methods. Pricing- meaning, objectives, steps, and factors. Risk , net, office, and level premium. Transparency in pricing of insurance. Customer responsiveness. (12 Lectures)
Reading List Text Books 1 H. S. N. Murthy & Sarma Modern Law of Insurance in India, Fourth Ed. (2002), Universal Book Traders, Delhi. 2 Keneth Black, JR. & Harold D. Skipper JR., Life and Health Insurance, Thirteen Ed. (2000), Pearson Education. 3 K.C. Mishra &C. S. Kumar, Life Insurance- Principles and Practice, (2009),Cengage Learning India Pvt. Ltd. 4 H. Narayanan, Indian Insurance- A Profile, (2006), jaico Publishing House. 5 Shashidharan K. Kutty, Managing Life Insurance, (2008), Prentice- Hall of India Pvt. Ltd. 6 H. Sadhak, Life Insurance in India, Response Books, New Delhi- 1. 7 Kaninika Mishra, Fundamentals of Life Insurance,(2010), PHI Learning Pvt. Ltd. 8 Publications of Insurance Institute of India, MumbaiIC- 22- Life Assurance Underwriting IC- 23- Application of Life Insurance IC- 24- Legal Aspects of Life Insurance IC- 33- Life Insurance
Reference Books 1 Janice E.Greider, Mariel L.Crawford, & William T. Beadies, Law and the Life Insurance Contract, Fifth Ed. (1984), Richard D. Irwin Inc. 2 John Howe, Insurance of a Life- Principles and Practice, (1989), Withery & Co. Ltd. ,(UK). 3 E. R. H. Ivamy, Personal Accident, Life, and Other Insurances.
BUSINESS
1. 2. 3. 4. 5. 6. 7. 8.
What is communication? Meaning , Process, Functions of Business Communication Difference between Speech and Writing Medium of Communication: Verbal and Non-verbal Channels of Communication: Formal and Informal Directions of Communication: Downward, Upward, Horizontal and Diagonal Effective Communication: Difficulties- Barriers, Solutions, Techniques and Alternatives Culture and Communication
12 lectures
II 1. 2. 3. 4. 5. 6. 7.
6 lectures
List of Readings
Time: 40 Minutes
Maximum Marks: 25
Ques. No. 1
Marks 25
Note
1. 2. 3.
15 Lectures
Suggested Readings: 1. 2. 3. 4. 5. 6. Singh, Avtar, The Principles of Mercantile Law, Eastern Book Company Lucknow. Dagar, Inder Jeet & Anurag Agnihotri Business Law Book Age Publication, New Delhi Sharma J.P., Sunaina Kanojia, Mercantile Laws, Ane Books Pvt. Ltd. New Delhi Kucchal, M.C. Business Law, Vikas Publishing House Pvt. Ltd. New Delhi Maheshwari & Maheshwari, Business Law, National Publishing House, New Delhi Chadha, P.R. Business Law Galgotia Publishing Company, New Delhi
Paper- 4.4 Insurance Marketing Total Marks: 100 Total Lectures: 60
Learning Objective The study of this paper will particularly help the student to acquire specialised knowledge and skills in the marketing of insurance products, both life and non-life. This will help the student to gain an entry in to the most fascinating and challenging area of insurance. Unit-1-Selling Insurance- a push product. Sales jobs and its elements. Attributes of a strong salesperson. Insurance advisor profession- threats and problems. Buying motives for insurance- love and fear. Selling techniques-inside response and conditioned response. Selling points. Advisors selling. The future of advisors selling in overall insurance selling. Need based selling. Selling sans talking. The paradox of choice. Rebating. (12 Lectures) Unit-2- Distribution Channels - meaning and importance. Insurance a distribution led product. Channels-In person-advisors and brokers, advisors edge. Banc assurance- benefits, future and open architecture. Distance mode-meaning, form, benefits, and guidelines. Multi distribution strategy. Cross selling. Channels for rural market- brick and mortar, hub and spoke, wraping up with other products, and others. (12 Lectures) Unit-3- Selling Process- meaning and importance. Stages-prospecting-meaning, importance, and methods. Pre-approach- meaning and importance. Approach- selling yourself, uncovering the need, need analysis, presentation, features and benefits, relating benefit with need, objections and resistance handling, and procrastination. Motivation and close- importance and methods. Saying no to customers. Accepting no from customers. (12 Lectures) Unit-4- Managing the Sales force- Large sales force-merits and demerits. Management- meaning, importance and role the sales manager. Process- planning, organising, direction- rewards and motivation, and control. Setting sales targets- monitoring and evaluating performance of sales persons. Management information system- sales management information system, cost control. The importance of information and communication in insurance. (12 Lectures) Unit-5-Technology Tools and Customer Service-Technology -meaning, and importance. Tools for customer acquisition, retention and customer service-data mining, business intelligence, cloud computing, web sites, software, and other similar tools. Customer Service-meaning, objectives, and importance. Facets of servicing- customer satisfaction and customer delight. Creating customer service culture. Dissonance Misselling and twisting- measures to control it by norms and ethical code. Outsourcing services. (12 Lectures)
Reading List Text Books 1 G.N. Bajpai, Marketing Insurance, (2004), Global Business Press. 2 B. Raman, Selling Life Insurance The Practical Way, (2009), Macmillan. 3 Insurance Institute of India, Mumbai, IC- 31- Insurance Salesmanship. 4 Bill Donaldson, Sales Management- Theory and Practice, (1998), Palgrave. 5 Padmalatha Suresh & Justin Paul, Management of Banking and Financial Services, Second Ed. (2010), Pearson. 6 Kshitiz Patukale, Insurance for Everyone, (2009), Macmillan India Ltd.
Paper- 5.4 - Practice of Life Insurance and Health Insurance Total Marks: 100 Total Lectures: 60 Learning Objective After studying this paper the student will be able to know and understand the art and science of the practice of life insurance. Further, the study will help the student to know about the services offered under the policy during its term as well as final service in the form of a claim. Furthermore, the study will help the student to learn and understand the nuances of health insurance. Unit-1-Policy Servicing- meaning and facets, need, and IRDAs guidelines- both pre-sale and post-sale. Advisors/Brokers role in servicing. Answering queries and complaints of customers. Unsolicited polices. Tapping technology to stay competitive- technological barriers- faceless technology. Service with sensitivity. (12 Lectures) Unit-2-Servicing Activities during the policy term- premium notice, premium collection and processing, change in mode of premium payment, lapse intimation, revival, alterations, non-forfeiture- surrender and paid up, loans, foreclosure, change in name of beneficiaries, issue of duplicate policy, and other services under the policy. (12 Lectures) Unit-3- Claim Services- meaning and importance. Maturity and death claims- documents required and the procedure to make a claim, processing of claims, early and fraudulent claims, supplementary benefit payments, and claimants title. Settlement options. Claim concession. Repudiation of claims and grievance redressal. (12 Lectures) Unit-4-Health Insurance-(a)- meaning, and need. Salient features, and how much. Indian scenario and players in the field. Healthcare delivery system. Basic health policy- scope and renewal. Family floater policy. Elderly and group health policies. Long term policy. Social security schemes. Claim settlementtackling inflated and fraudulent claims. Cost control by insurers- preventive health care, and customer responsiveness. (12 Lectures) Unit-5- Health Insurance-(b) - Developments- policies sold by life and non- life insurers- the trend world over. Market linked plans. Savings linked plans. Composite products through a single insurer. Loss of income and other expenses covers. Riders. Tax benefits. Portability. The problem of moral hazard and adverse selection- the insurers response and experience pricing. (12 Lectures) Reading List Text Books 1 Shashidharan K. Kutty, (2008), Prentice- Hall of India Pvt. Ltd. 2 H. Sadhak , Life Insurance in India, Response Books, New Delhi. 3 Kshitiz Ptukale, Insurance for Everyone, (2009), Macmillan India Ltd. 4 K. C. Mishra & C. S. Kumar, Life Insurance- Principles and Practice, (2009), Cengage Learning India Pvt. Ltd. 5 Publications of the Insurance Institute of IndiaIC- 02- Practice of Life Insurance IC- 33- Life Insurance IC- 78- Miscellaneous Insurance. 6. Kshitiz Patukale, Insurance for Everyone, (2009), Macmillan Reference Books 1 H. Narayanan, Indian Insurance- A profile, (2006), Jaico Publishing House. 2 Kenneth Black, JR. & Harold D. Skipper, JR. Life and Health Insurance, Thirteenth Ed. (2000), Pearson Education.
Paper- 6.3 - General Insurance-I Total Marks: 100 Total Lectures: 60 Learning Objective The study of this paper will provide a glimpse of motor, marine, fire, and rural, social and micro insurance to the student. Further, the student will be able to know about the common policies sold in the above branches along with their features and benefits. Unit-1- Motor Insurance- Comments on the Motor Vehicles Act, 1988- chapter-I, IV, V, X, XI, and XII. Types of policy- comprehensive-contents- schedule, own damage, third party liability, and owner- driver cover, exceptions, conditions, deductibles, no claim bonus. Pricing and discounts. Pay as you drive cover. (12 Lectures) Unit-2- Motor and Marine Insurance- Motor-Add-on- benefits. Claim Settlement- own damage and third party liability- conciliation forums and out of court settlements. Drive towards safer roads. Marine Insurance- Contract- Meaning and nature. Warranties- meaning, nature, effect and types. Implied warranty of the seaworthiness of the ship. (12 Lectures) Unit-3- Marine Insurance- types of policy. Commencement, duration, and termination of risk. Marine losses, expenses and liability. Policy Form- the old and the new (MAR) with current set of clauses. (12 Lectures) Unit -4- Fire Insurance Contract- meaning and salient features, Standard Fire and Special Perils Policyrecital, coverage, exclusions, conditions, and add-on-covers. Special Polices-reinstatement, declaration, and floater. Theory of rating. (12 Lectures) Unit- 5- Rural Social and Micro Insurance- their meaning and importance. Insurers obligations towards rural and social sectors. Rural market- opportunities and challenges. Rural and micro products. Micro Insurance Regulations. Social securities schemes- meeting social obligations through group insurance. Success mantras for rural market. Composite products. (12 Lectures) Reading List Text Books 1 Avtar Singh, M. N.Srinivasans Principles of Insurance Law, Eighth Ed. (2006), Wadhwa & CO. Nagpur. 2 K. C.Misra & C. S. Kumar, General Insurance- Principles and Practice, (2009), Gengage Learning India Pvt. Ltd. 3 Indian Institute of Banking & Finance, Mumbai, Insurance Product, Second Ed. (2007), Taxmann. 4 Murthy, K. S. N. & K. V. S. Sarma, Modern Law of Insurance in India, Fourth Ed. (2002), Butterworths. 5 Publications of the Insurance Institute of India, Mumbai IC- 34-General Insurance IC- 57-Fire and Consequential Loss Insurance IC- 67-Marine Insurance IC- 72- Motor Insurance IC- 78- Miscellaneous Insurance. 6 Sharda Kumaraswamy & V.Kumaraswamy, Corporate Insurance, (2005), Tata McGraw- Hill Publishing Co. Ltd., New Delhi. Reference Books 1 E. R. H. Ivamy, Marine Insurance, Fourth Ed. Butterworths, London, (U. K.). 2 R.H. Brown , Marine Insurance, vol. 1, (1985),Witherby & Co.Ltd. London, (UK). 3 R.H. Brown, Marine Insurance, vol. 2, (1985),Witherby & Co. Ltd. London, (UK). 4 R.H. Brown, Marine Insurance, vol. 3, (1985), Witherby & Co. Ltd. London, (UK). 5 R. H. Brown, The Institute Cargo Clauses, 1982, Witherby & Co. Ltd. London, (UK). 6 R. H. Brown, The Institute Time Clauses-Hulls-1983, Witherby &Co.Ltd. London, (UK). 7 E. R. H. Ivamy, Fire and Marine Insurance, Fourth Ed. (1984), Butterworths, London, (UK).
Paper- 6.4 - General Insurance- II Total Marks: 100 Total Lectures: 60 Learning Objective The study of this paper will provide a glimpse of personal accident, travel, liability, and miscellaneous insurance. Further, it will help the student to understand fully the most common policies sold in the above branches of insurance as well as their features and benefits. Unit- 1- Personal Accident and Travel Insurance. Personal Accident Policy- special features, as well a sickness policy, an accident, coverage, benefits, provisos, exclusions, conditions, bonus and extensions. Group personal accident policies. Travel Insurance- domestic and overseas policies. Claim process. (12 Lectures) Unit- 2- Liability Insurance- meaning, importance, special features, and an approach to deal with societal risk. First party and third party insurance. Basis of liability- direct, vicarious, tort, legal and contractual. Types- motor, employee, professional, product, compulsory, and public. (12 Lectures) Unit- 3- Public Liability Compulsory - Under the Public liability Act, 1991.Public liability- (optional)industrial and non-industrial risks. Employer Liability- under the Employees Compensation Act, 1923 and The Fatal Accidents Act, 1855. Product Liability Insurance. Professional Liability Insurance. (12 Lectures) Unit- 4- Miscellaneous Insurance (a)- meaning and scope. Burglary insurance- private dwellings and business premises. Householders and Shopkeepers package policies. Jewellery ( Gold) insurance. Wedding (event) insurance. Credit insurance. Pet insurance. (12 Lectures) Unit- 5- Miscellaneous Insurance (b) Fidelity (crime) insurance meaning and special features. Contract of guarantee (suretyship) and guarantee insurance. Commercial Fidelity Policies. Court Bonds. Boiler and machinery insurance. Industrial All Risks Insurance. Pollution Insurance. First Loss Insurance. (12 Lectures)
Reading List 1 Avtar Singh, M. N. Srinivasans Principles of Insurance Law, Eighth Ed. (2006), Wadhwa &Co. ,Nagpur. 2 Corporate Insurance, Sharda kumaraswamy & V.Kumaraswamy, (2005), Tata McGraw- Hill Publishing CO. Ltd. New Delhi. 3 K. C. Mishra & G. E. Thomas, General Insurance- Principles and Practice , (2009), Cengage Learning India Pvt. 4 General Insurance- Personal, The ICFAI University. 5 Publications of Insurance Institute of India IC-11- Practice of General Insurance IC-34- General Insurance IC-73- Personal Accident, Sickness, and Miscellaneous Insurance IC- 74- Liability Insurance IC- 78- Miscellaneous Insurance IC-79- Liability and Engineering Insurance.
Reference Books 1 E. R. H. Ivamy, Personal Accident, Life and Other Insurances, Second Ed. (1980), Butterworths, London, (UK).
SMALL AND MEDIUM ENTERPRISES
B.A. (VOCATIONAL STUDIES) SMALL AND MEDIUM ENTERPRISES

SEMESTER-I Paper No. & Title Maximum Marks Regular IA 75 25 75 75 25 25 Lectures (per week) 04 04 04 Preceptorial Exam. (Fortnightly) Hours 01 01 01 03 03 03
1.1 - Language Course-IA (Same as B.A. Programme) 1.2 - Language Course-IIA (Same as B.A. Programme) 1.3 - Inter-Disciplinary Course Economics Based I (Same as B.A. Programme) 1.4 - Vocational Course-I Fundamentals of Entrepreneurship and MSMEs Semester Total SEMESTER-II Paper No. & Title
75
25
04
01
03
300
100
16 Lectures (per week) 04 04 04
04 Preceptorial (Fortnightly) 01 01 01 Exam. Hours 03 03 03
2.1 - Language Course-IB(Same as B.A. Programme) 2.2 - Language Course-IIB (Same as B.A. Programme) 2.3 Inter-Disciplinary Course Economics Based II (Same as B.A. Programme) 2.4 - Vocational Course-II Organization and Management of MSMEs Semester Total SEMESTER-III Paper No. & Title
75
25
04
01
03
300
100
04 Preceptorial (Fortnightly) 01 01 Exam. Hours 03 03
3.1 - Language Course-IC (Same as B.A. Programme) 3.2 Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) 3.3 Vocational Course-III Institutional Support to MSMEs 3.4 - Vocational Course-IV MSMEs Policy Framework Semester Total
75 75 300
25 25 100
04 04 16
01 01 04
03 03
Exam. Hours 03
38
12
02
01
50
---
02 --
-01 (Practical) 01
4.3 - Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) 4.4 Vocational Course- V - Financial Management in MSMEs Semester Total SEMESTER-V Paper No. & Title
75
25
04
75
25
04
01
03
313
87
16
04
5.1 - Language Course-IIC (Same as B.A. Programme) 5.2 Inter-Disciplinary Course -Economics Based III (Same as B.A. Programme) 5.3 Foundation Course Industrial Training/ Project Report 5.4 Vocational Course-VI Marketing Management in MSMEs Semester Total SEMESTER-VI Paper No. & Title
Exam. Hours 03 03
100 75 300
-25 100
01 04 13
-01 04
-03
6.1 - Language Course-IID (Same as B.A. Programme) 6.2 Inter - Disciplinary Course Economics Based IV (Same as B.A. Programme) 6.3 Vocational Course VII Human Resource Management in MSMEs 6.4 Vocational Course-VIII Contemporary Environment of MSMEs Semester Total
Exam. Hours 03 03
75
25
04
01
03
75
25
04
01
03
300
100
16
04
Paper- 1.4 - Fundamentals of Entrepreneurship and MSMEs Total marks: 100 Total Lectures: 60 Unit 1 Basic Aspects Concept, nature of Entrepreneur & Entrepreneurship Classification of entrepreneurs Distinction between Entrepreneur and Manager Entrepreneurship and Intrapreneurship Theories of Entrepreneurship : Schumpeter, McLelland and Drucker Small Business : Definition, Role in the economy and significance (20 Lectures) Unit 2 Developing Entrepreneurial Plan Environment assessment : political, legal, economic, social, Technological, global environment Developing effective business plan (12 Lectures) Unit 3 Entrepreneurial Venture Initiation Assessment of business opportunities Entrepreneurial Motivation (8 Lectures) Unit 4 Growth and Development of Entrepreneurial Venture Strategic planning for emerging venture Managing entrepreneurial growth (10 Lectures) Unit 5 Challenges in Entrepreneurship Business Succession and continuing from family Business perspective (10 Lectures) List of Readings Wickham, Phillip A (1998); Strategic Entrepreneurship, Pitman, UK. Shukla, MB, (2011), Entrepreneurship and Small Business Management, Kitab Mahal, Allahabad Hill, Michal A., Inland Durama R et al; Strategic Entrepreneurship: Creating a New Mindset, Blackwell Publishers, Oxford. Zenas Block and Ian C Macmillan, Corporate Venturing, Harvard Business School Press, Boston Sahay A., V. Sharma (2008), Entrepreneurship and New Venture Creation, Excel Books, New Delhi. Lall, Sahai (2006), Entrepreneurship, Excel Books, New Delhi.
Paper- 2.4 - Organisation and Management of MSMEs Total Marks: 100 Total Lectures: 60
Unit 1
Setting up a Small Business Determination of the nature of the business unit : Micro, Small and Medium enterprise Comparative evaluation of feasibility of buying an existing enterprise , setting up a new venture or starting the business through franchising Location strategy Preliminary Registration with State Directorate of Industries (20 Lectures)
Unit 2
Assessment of different forms of business organization namely; Sole Proprietorship, Partnership, LLP, Joint Stock Companies (10 Lectures)
Unit 3
Production Planning Layout and Control Types of manufacturing process Selection of manufacturing process Purchase Management Inventory Management (15 Lectures)
Unit 4
Productivity Improvement Strategies Integration and Diversification Internal Expansion Quality Management (15 Lectures)
List of Readings Wickham, Phillip A (1998); Strategic Entrepreneurship, Pitman, UK. Shukla, MB, (2011), Entrepreneurship and Small Business Management, Kitab Mahal, Allahabad Hill, Michal A., Inland Durama R et al; Strategic Entrepreneurship: Creating a New Mindset, Blackwell Publishers, Oxford. Zenas Block and Ian C Macmillan, Corporate Venturing, Harvard Business School Press, Boston Sahay A., V. Sharma (2008), Entrepreneurship and New Venture Creation, Excel Books, New Delhi. Lall, Sahai (2006), Entrepreneurship, Excel Books, New Delhi.
Objective: To make the student familiar with generally accepted accounting principles of financial accounting and their applications in business organizations excluding corporate entitles. Unit- I (vii) (viii) Financial Accounting: Nature and scope, Limitations of Financial Accounting. Basic Concepts and Conventions, Accounting Standards: Meaning, Significance, Generally Accepted Accounting Principles (GAAP). (ix) Unit- II Consignment and Joint Venture Accounts: (i) Consignments: Features, Accounts treatment in the books of the consignor and consignee. (ii) Joint Ventures: Accounting procedures: Joint Bank Account, Records Maintained by co-venturer of (a) all transactions (b) only his own transactions. (Memorandum joint venture account). 12 Lectures Unit- III Depreciation Accounting: Meaning of depreciation, causes, objects of providing depreciation, factors affecting depreciation, accounting treatment including provision for depreciation accounting. Methods of deprecation: straight line method and diminishing balance method. Accounting for Hire Purchase Transactions, Journal entries and ledger accounts in the books of Hire Vendors and Hire Purchaser for large value items including Default and repossession. 12 Lectures Unit- IV Inland Branches: Dependent branches only and Ascertainment of Profit by Debtors method and Stock and Debtors method. 12 Lectures Unit- V Dissolution of Partnership Firms: Legal Position, Accounting for simple dissolution. 12 Lectures Accounting Process: From recording of transactions to preparation of final accounts. 12 Lectures
Paper- 3.3 - Institutional Support to MSMEs Total Marks: 100 Total Lectures: 60
Unit 1
Overview of Institutional Support Mechanism:
SIDO, SIDBI, NSIC, SISI, Commodity Boards, State Directorate of Industries, SIDCS, SFC, District Industries Centre, Testing Laboratories, Product and Process Development Centres, NISEBUD, National Service and Technology Entrepreneurship Development Board. (20 Lectures)
Unit 2
Institutional Support Schemes
Role of RBI, RBI Guidelines to commercial banks, lending by Commercial and Development Banks, Equity Fund Scheme, Credit Guarantee Scheme, Interest Subsidy, Seed/Margin Money, DRI, Refinance Scheme, Composite Loan Scheme, Single Window Scheme, National Equity Fund Scheme, Bills Rediscounting Scheme (20 Lectures)
Unit 3
Marketing Assistance, Research Development and Training Facilities, Export
Assistance to MSMEs, Technology Upgradation, Assistance to Ancillary Industries, Incentives for MSMEs in Backward Areas (20 Lectures)
List of Readings
1. 2. 3. 4.
S.C. Kuchhal, Corporation Finance. P.V. Kulkarni, Corporation Finance. P.V. Kulkarni & S.P. Kulkarni, Corporate Finance. R.M. Srivastava, Essentials of Business Finance.
Paper 3.4 MSMEs Policy Framework Total Marks: 100 Total Lectures: 60 Unit 1 Policy Environment for Small Scale Sector, Pre and Post 1991 Industrial Policy, New Policy Measures, Reports of various Working Groups on SSIs: Kothari Committee 2,000, Ganguly Committee 2004. (10 Lectures) Policy Support Mechanism Reservation of Items for Small Scale Industries, Rationale, Procedures, Criticism, Dereservation, Removal of Quantity Restrictions Governments Purchase Preferences Policy for Small Industries Products Price Preference Policy for SSI products (10 Lectures) Policy of Priority Credit, Equity Participation, Equity issues by small enterprises through OCTEI Policy of Technology Upgradation in small enterprises, Technology Bureau for Small Enterprises (10 Lectures) Unit 4 Taxation Benefit to SSI Need for tax benefits, Tax Holiday, Rehabilitation Allowances, Expenditure on Scientific Research, Amortization of certain Preliminary Expenses, Tax concession to SSI in rural and backward areas, Expenditure on acquisition of Patents and Copyrights (10 Lectures) Policy on Handling Sickness in Small Industries Causes and consequences of Sickness Measures to prevent sickness in small units (10 Lectures) Unit 6 Measures for Export Promotion Export Processing Zones (EPZs) Special Economic Zones (SEZ) Measures for Export Promotion Organizational support for Export Promotion (10 Lectures)
Unit 2
Unit 3
Unit 5
List of Readings 1. 2. 3. 4. 5. 6. 7. Personal Finance by Jack R. Kapoor, Les R. Dlabay and Robert J. Hughes, Tata McGraw Hill Publishing Company Ltd. New Delhi. Personal Finance coloumns in The Economic Times, The Business Line and Financial Express Daily News Papers Kothari Committee Report SSI Policy Sick Industries Companies Act www.iasb.org Internet Sources- BSE, NSE, SEBI, RBI, IRDA, AMFI etc
BUSINESS
1. 2. 3. 4. 5. 6. 7. 8.
12 lectures
II 1. 2. 3. 4. 5. 6. 7.
6 lectures
List of Readings
Time: 40 Minutes
Maximum Marks: 25
Ques. No. 1
Marks 25
Note
1. 2. 3.
15 Lectures
Paper-4.4- Financial Management in MSMEs Total Marks: 100 Total Lectures: 60 Unit 1 Meaning, objectives and significance of Financial Management Project Appraisal Technique- Payback Period, NPV, IRR, PI Working Capital Management : Concept, Importance, Cash Management, Inventory Management, Management of Accounts Receivables Budgeting Control : Meaning, Importance, Limitation, Types of Budgets, Fixed vs Flexible Budget Financial Planning, Estimation of Financial Requirements Sources of Finance : Internal sources and External sources of Financing including Term Loans and Financial Accomodation from Financial Institutions, Venture Capital
(30 Lectures) Unit 2 Profitability Analysis Factors Affecting Profits Profit Planning: characteristics, advantages and limitation Break Even Analysis Profitability Ratios Cash Flow Statement (20 Lectures)
Unit 3
Risk Management Concept of Risk, Types of Risk, Risk mitigation Strategies (10 Lectures)
Suggested Readings: 1. 2. 3. 4. 5. S.N. Maheshwari, Management Accounting & Financial Analysis S. Chand & Sons S.C. Kuchhal, Financial Management, Vikas Publishing House Steward C. Myers, Richard A. Brealey Principles of Corporate Finance (International Edition) M.Y. Khan & R.K. Jain Financial Management Text & Problems Tata McGraw Khatri, P.V. & Verma S. Management Accounting 2011, Global Vision Publishing House
Paper-5.4 - Marketing Management in MSMEs Total Marks: 100 Total Lectures: 60 Unit 1 Small Business Marketing Concept of Marketing Scope of Marketing Assessment of Demand Market Segmentation Marketing Mix Product Mix Processing of Products and Processing Strategies (20 Lectures) Unit 2 Channels of Distribution, Role of Middlemen, Distribution Strategies, Franchising Concepts and Benefits (15 Lectures) Unit 3 Sales Promotion, Advertising and Publicity, Packaging Strategies, Branding Strategies, Managing Brand Systems (12 Lectures) Unit 4 Product Life Cycle Introduction Stage Strategies, Growth Stage Strategies, Maturity Stage Strategies, Decline Stage Strategies (13 Lectures) Suggested Readings: 1. 2. 3. 4. 5. 6. 7. 8. 9. Kotler, Keller, Koshy and Jha, Marketing Management, 13th Edition Pearson Education Ramaswamy Vs. Namakumari, Marketing Management, 4th, Macmillan Shukla A.K., Marketing Management, 1st Edition, Vaibhav Laxmi Prakashan Lamb Charless W. et. Al; Principals of Marketing; South Western Publishing Cravens David Wet al;,Marketing Management Richard D. Irwin Kotler Philip and Armstrong Gary, Principles of Marketing, Pearson Bushkirk, Richard H: Principles of Marketing; Dryden Pren, Illinois S.A. Sherlekhar: Marketing Management, Himalaya Govindarajan: Marketing Management: Concepts, Cases Challenges & Trends, PHI
Paper-6.3- Human Resource Management in MSMEs Total Marks: 100 Total Lectures: 60
Unit 1
Role of HRD in MSMEs Manpower Planning in MSMEs Hiring Process Recruitment and Selection Training and Evaluation of Performances Wage and Salary Administration in MSMEs Employment Motivation (15 Lectures)
Unit 2
Management of Industrial Relation Causes of Industrial Dispute, Methods of Resolution of Disputes, Procedure and Role of Arbitration and Conciliation (10 Lectures)
Unit 3
Relevant Regulations for MSMEs Factories Act 1948 Industrial Employment ( Standing Orders) Act 1946 Minimum Wages Act 1936 Employment Provident Fund and Miscellaneous Provisions Act 1952 Trade Union Act 1926 (20 Lectures)
Unit 4
Executive Development Programme Meaning, Need, Relevance, Holistic Training Model, Evaluation of EDPs, Techniques for enhancing effectiveness of EDPs (15 Lectures)
List of Readings 1. 2. 3. 4. 5. 6. Dessler Garry & Biju Varkky, Human Resource Management10th edition, Pearson education. Dessler Garry & Biju Varkky, Fundamental of HRM Pearson education Ivancevich M JohnHRM10th Edition, The McGraw Hill company Prasad LM HRMSultan Chand & Sons. Gupta CB HRM Sultan Chand & Sons. Wilson P John Human Resource Development Kogan Page 2nd Edition.
PAPER-6.4- Contemporary Environment of MSMEs Total Marks: 100 Total Lectures: 60 Unit 1 Changing scenario of MSMEs in the era of Liberalisation & Globalisation, Competitiveness, Quality control and Branding Need for professionalism in management of small business in India, social responsibilities of small business owners Micro, Small and Medium Enterprises Development Act (MSMEDA) 2006, Objective, Definition, Provisions pertaining to promotion and development of MSMEs. (25 Lectures) Unit 2 Rural Entrepreneurship: Concept, Need, Problems, Methods of Developing Rural Entrepreneurship. Women Entrepreneurship: Concept, Challenges, Strategies, Institutional Support to Women Entrepreneurs, Self Help Groups (SHG) (15 Lectures) Unit 3 International Entrepreneurship: Concept and Nature, International versus Domestic Entrepreneurship Political, Legal, Cultural and Technological Environment; Strategic Issues in International Entrepreneurship; Barriers to International Trade- Protectionism, Trade Blocs; GATT: Entrepreneurial entry into International Business- Exporting, Licensing, Turnkey Projects, Joint Ventures, Management Contracts (20 Lectures)
List of Readings Hisrich, Robert D., Michael P Peters, Entrepreneurship: Starting, Developing and Managing a New Enterprise, Irwin, London Shukla, MB, (2011), Entrepreneurship and Small Business Management, Kitab Mahal, Allahabad Baporikar, Neeta, Enterpreneurship Development and Project Management: Text & Cases, Himalaya Publishing, Mumbai. Charantimath, Poornima M, (2009), Entrepreneurship Development Small Business Enterprise , Dorling Kindersley India Pvt Ltd.( Pearson), Delhi
MATERIALS MANAGEMENT
B.A. (VOCATIONAL STUDIES) PROGRAMME MATERIALS MANAGEMENT

1.1 - Language Course-IA (Same as B.A. Programme) 1.2 - Language Course-IIA (Same as B.A. Programme) 1.3 - Inter-Disciplinary Course Economics Based I (Same as B.A. Programme) 1.4 - Vocational Course-I Materials Management : An Overview Semester Total SEMESTER-II Paper No. & Title
75
25
04
01
03
300
100
16
04
2.1 - Language Course-IB(Same as B.A. Programme) 2.2 - Language Course-IIB (Same as B.A. Programme) 2.3 Inter-Disciplinary Course Economics Based II (Same as B.A. Programme) 2.4 - Vocational Course-II Purchase Management-I Semester Total SEMESTER-III Paper No. & Title
75 300
25 100
04 16 Lectures (per week) 04 04
01 04 Preceptorial (Fortnightly) 01 01
03
3.1 - Language Course-IC (Same as B.A. Programme) 3.2 Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) 3.3 - Vocational Course-III Stores Keeping and Stores Accounting 3.4 Vocational Course-IV Inventory System and Control Techniques Semester Total
Exam. Hours 03 03
75
25
04
01
03
75
25
04
01
03
300
100
16
04
Lectures Preceptorial (per week) (Fortnightly 04 01
Exam. Hours 03
38
12
02
01
50
---
02 --
-01 (Practical) 01
4.3 - Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) 4.4 Vocational Course- V Purchase Management-II Semester Total SEMESTER-V Paper No. & Title
75
25
04
75 313
25 87
04 16
01 04
03
5.1 - Language Course-IIC (Same as B.A. Programme) 5.2 - Inter-Disciplinary CourseEconomics Based III (Same as B.A. Programme) 5.3 Foundation Course Industrial Training/ Project Report 5.4 Vocational Course-VI Materials Planning and Control Semester Total SEMESTER-VI Paper No. & Title
Exam. Hours 03 03
100 75 300
-25 100
01 04 13
-01 04
-03
6.1 - Language Course-IID (Same as B.A. Programme) 6.2 Inter - Disciplinary Course Economics Based IV (Same as B.A. Programme) 6.3 Vocational Course VII Material Logistics and Distribution Management 6.4 Vocational Course-VIII Supply Chain Management Semester Total
Exam. Hours 03 03
75
25
04
01
03
75 300
25 100
04 16
01 04
03
PAPER- 1.4 : Materials Management : An Overview Max. Marks : 100 Total Lectures: 60
Course Objectives: To introduce the student to the concept, functions, objectives and importance of material management function in an organization. Also to give him an elementary idea of material management linkages with other areas of management, supply chain management and production processes. Unit 1 Introduction to Materials Management : Meaning, definition, scope and functions of Materials Management, Objectives and Advantages of Materials Management. Interfaces of Materials Management : Internal and external interfaces. Organisation for Material Management 20 Lectures Unit 2 Supply Chain Management : Concept, objectives of supply production and distribution system, Role and Management of flow of material in supply chain management. 10 Lectures Unit 3 Material Management Linkages : Linkages with other functional areas of Management i.e. Production, Accounting and Finance, Marketing, HRM, IT, TQM. A Brief discussion on the functions of each functional area of Management. 10 Lectures Unit 4 Elements of Production Processes: Familiarity with broad categories of production processes used in industries. Commonly used machines and tools in industries. 10 Lectures Unit 5 Cost Involved in material management : General discussion on concept of costs and cost classification, specific costs associated with Material Management. 10 Lectures
Suggested Readings
1. 2. 3. 4. 5. 6. Dutta A.K., Materials Management: Procedures, Text and cases, Prentice Hall of India Pvt. Ltd., New Delhi. Gopalakrishnan, P. and Sundareson, M., Materials Management: An Integrated Approach, Prentice Hall of India Pvt. Ltd., New Delhi. Varma, M.M., Essentials of Storekeeping and Purchasing, Sultan Chand and Sons, New Delhi. Shah N.M. An Integrated concept of Materials Management, Indian Institute of Materials Management, Baroda Branch, Baroda. Sharma S.C., Material Management and Materials Handling, Khanna Publishers, New Delhi. Arnold, Champman and Ramakrishnan, Introduction to Materials Management 5th ed., 2007 Pearson Education, Inc. Pooler Victor H. Purchasing and Supply Management, Creating the Vision, New York, Chapman & Hall, 1997. Moore, J.M., Plant layout and Design, Macmillan New York.
7. 8.
PAPER- 2.4 : Purchase Management-I Max. Marks : 100 Total Lectures: 60
Course objectives: The Course equips the students about purchasing and its systems and procedure. It also gives an understanding of price forecasting, special purchase systems, pubic buying and online purchasing. Unit 1 Purchase Management : Introduction, importance and functions of purchase Department, Organisation for purchase function, centralized and decentralised purchasing, objectives of purchasing i.e. 6Rs of purchasing. 15 Lectures Unit 2 Purchase Procedure : Pre-purchase considerations, standard purchase procedure, post-purchase issues. Standard form used in purchasing like purchase requisition, tender / quotation documents, schedule of quotations, purchase order, follow-up order, cancellation of order, Bill of Materials etc. 15 Lectures Unit 3 Special Purchase Systems Forward Purchase, Tender purchase, Blanket order, zero stock, Rate contract etc. 5 Lectures Unit 4 Price Forecasting: Price and Pricing impact, price negotiations and fixing. Purchasing under fluctuating prices, purchasing under uncertainty, Negotiations regarding quality, terms of contract, delivery, payment schedule, cash discount, quality considerations, etc. 10 Lectures Unit 5 Public Buying : DGS&D Rate contract, Buying from Kendriya Bhandars NICSI etc. Unit 6 Online Purchasing : Concept, advantages, procedure of online purchasing and current online purchase practices. 5 Lectures 10 Lectures
Suggested Readings 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Dutta A.K., Materials Management: Procedures, Text and cases, Prentice Hall of India Pvt. Ltd., New Delhi. Gopalakrishnan, P. and Sundareson, M., Materials Management: An Integrated Approach, Prentice Hall of India Pvt. Ltd., New Delhi. Varma, M.M., Essentials of Storekeeping and Purchasing, Sultan Chand and Sons, New Delhi. Shah N.M. An Integrated concept of Materials Management, Indian Institute of Materials Management, Baroda Branch, Baroda. Sharma S.C., Material Management and Materials Handling, Khanna Publishers, New Delhi. Arnold, Champman and Ramakrishnan, Introduction to Materials Management 5th ed., 2007 Pearson Education, Inc. Pooler Victor H. Purchasing and Supply Management, Creating the Vision, New York, Chapman & Hall, 1997. Lee, L. and Dobler, D.W. (1984), Purchasing and Materials Management, McGraw Hill, New York. Pertman, K.I. (1990). Handbook of Purchasing and Materials Management, Probus Publishing Company, Chicago. Willets, W.F. (1969). Fundamentals of Purchasing, Appleton-Century-Crafts, New Delhi. Menon K.S. (1995) Purchasing and Inventory Control, 3rd Ed. Wheeler Publishing, Allahabad. Saxena V.K. & Vashisht C.D.: Cost Accounting, Sultan Chand and Sons, New Delhi. Maheshwari and Mittal, Cost Accounting : Principles and Practice, Shree Mahavir Book Depot, Delhi-6. Arora M.N. Cost Accounting, Vikash Publishing House Pvt. Ltd. New Delhi.
Objective: To make the student familiar with generally accepted accounting principles of financial accounting and their applications in business organizations excluding corporate entitles. Unit- I (x) (xi) Financial Accounting: Nature and scope, Limitations of Financial Accounting. Basic Concepts and Conventions, Accounting Standards: Meaning, Significance, Generally Accepted Accounting Principles (GAAP). (xii) Unit- II Consignment and Joint Venture Accounts: (i) Consignments: Features, Accounts treatment in the books of the consignor and consignee. (ii) Joint Ventures: Accounting procedures: Joint Bank Account, Records Maintained by co-venturer of (a) all transactions (b) only his own transactions. (Memorandum joint venture account). 12 Lectures Unit- III Depreciation Accounting: Meaning of depreciation, causes, objects of providing depreciation, factors affecting depreciation, accounting treatment including provision for depreciation accounting. Methods of deprecation: straight line method and diminishing balance method. Accounting for Hire Purchase Transactions, Journal entries and ledger accounts in the books of Hire Vendors and Hire Purchaser for large value items including Default and repossession. 12 Lectures Unit- IV Inland Branches: Dependent branches only and Ascertainment of Profit by Debtors method and Stock and Debtors method. 12 Lectures Unit- V Dissolution of Partnership Firms: Legal Position, Accounting for simple dissolution. 12 Lectures Accounting Process: From recording of transactions to preparation of final accounts. 12 Lectures
PAPER- 3.3 : Stores Keeping and Stores Accounting Max. Marks : 100 Total Lectures: 60 Course Objectives : To apprise the students about the store-keeping function and the accounting procedure involved in it. Unit 1 Storekeeping : Introduction, objectives and functions of storekeeping, location and layout of stores. Types of stores. 10 Lectures Unit 2 Receipt of Materials : Receipt procedure, inspection and testing of materials, Rejection and Returns of materials. Forms used in receiving of materials like Material Received Note, Inspection Report, Rejection Report etc. Passing of Bills/invoices for payment. 10 Lectures Unit 3 Codification of Materials : Need for codifications of materials, different methods of codification of materials, suitability criteria. 10 Lectures Unit 4 Issue of Materials : Issue procedure and documents used, store records like bincard and store ledger, pricing of material issues different methods like FIFO, LIFO, Simple average, weighted average, standard price, Replacement / market price etc. 15 Lectures Unit 5 Material loses : Meaning, accounting treatment and control of different type of material losses (waste, scrap, spoilage, defectives, obsolescence etc.). 5 Lectures Unit 6 Store Handling Equipments : Advantages of using stores handling equipments, Types of handling equipments: manual and mechanical devices. 10 Lectures
Suggested Readings
1. 2. DuttaA.K.,MateerialsManagement:Procedures,Textandcases,PrenticeHallofIndiaPvt.Ltd.,NewDelhi. Gopalakrishnan, P. and Sundareson, M., Materials Management: An Integrated Approach, Prentice Hall of IndiaPvt.Ltd.,NewDelhi. Varma,M.M.,EssentialsofStorekeepingandPurchasing,SultanChandandSons,NewDelhi. Shah N.M. An Integrated concept of Materials Management, Indian Institute of Materials Management, BarodaBranch,Baroda. SharmaS.C.,MaterialManagementandMaterialsHandling,KhannaPublishers,NewDelhi. Arnold, Champman and Ramakrishnan, Introduction to Materials Management 5th ed., 2007 Pearson Education,Inc. MenonK.S.(1995)PurchasingandInventoryControl,3rdEd.WheelerPublishing,Allahabad. SaxenaV.K.&VashishtC.D.:CotAccounting,SultanChandandSons,NewDelhi. MaheshwariandMittal,CostAccounting:PrinciplesandPractice,ShreeMahavirBookDepot,Delhi6. AroraM.N.CostAccounting,VikashPublishingHousePvt.Ltd.NewDelhi.
3. 4.
5. 6.
7. 8. 9. 10.
PAPER- 3.4 : Inventory System and Control Techniques Max. Marks : 100 Total Lectures: 60
Course Objectives: To apprise the students about inventory systems, valuation of inventories, inventory decisions and other inventory control techniques. Unit 1 Inventories : Meaning, types of inventories, definition as per relevant accounting standard, Need and benefit of holding inventories, objectives of inventory management. 5 Lectures Unit 2 Inventory systems and Valuation of Inventories: Periodic inventory system, Perpetual inventory system including continuous stock taking. Valuation of inventories as per relevant accounting standard under different methods and systems, valuation as per LIFO Method also. 15 Lectures Unit 3 Inventory Decisions: Types of inventory decisions, relevant costs involved in inventory decisions. Quantity order decision Economic Order Quantity and its calculation as per tabular, graphical and mathematical approaches, EOQ with quantity discount, Re-order decision : Fixation of Various levels and determination of re-order point, safety stock etc. Q System, P system.
25Lectures
Unit 4 Other Inventory Control Techniques: Selective Inventory Control ABC Analysis, Material, Turnover Ratio: Calculation and Importance, FSN Analysis, JIT Approach, VED Analysis. Management of Process Inventories (WIP). Spares Parts Management 10 Lectures Suggested Readings
1. 2. 3. 4. 5. 6. 7. MongaJ.R.FinancialAccounting,MayurPaperbacks,NewDelhi. Sehgal,AshokandSehgalDeepak,FinancialAccounting,TaxmannsNewDelhi. Singh,SurenderandKaur,Rajeev,BasicFinancialManagement,MayurPaperbacks,NewDelhi. SaxenaV.K.&VashishtC.D.:CostAccounting,SultanChandandSons,NewDelhi. TulsianPC,FinancialAccounting,PearsonEducation. MaheshwariandMittal,CostAccounting:PrinciplesandPractice,ShreeMahavirBookDepot,Delhi6. AroraM.N.CostAccounting,VikashPublishingHousePvt.Ltd.NewDelhi.
BUSINESS
1. 2. 3. 4. 5. 6. 7. 8.
12 lectures
6 lectures
List of Readings
Time: 40 Minutes
Maximum Marks: 25
Ques. No. 1
Marks 25
Note
1. 2. 3.
15 Lectures
PAPER -4.4 : Purchase Management-II Max. Marks :100 Total Lectures: 60
Course Objectives: To acquaint the student to ethical, legal, quality and other issues involved in purchase management. Also to give him an understanding of procedure for international purchasing and import substitution. Unit 1 Buyer- seller Relationship: Importance of good buyer-seller relationship, Relation with supplier-policies and issues in relationship, Ethical issues in purchasing. 10 Lectures Unit 2 Legal issues in Purchasing: Law of Contract, Contract of Sale of Goods, Conditions and Warranties, Rules Regarding Transfer of Property. 15 Lectures Unit 3 Insurance Buying : Arranging adequate insurance cover and claim management. 5 Lectures Unit 4 Quality Control in Purchasing: Concept of Total Quality Management (TQM), Certification, Role of Material Management in TQM. Value Analysis and Value Engineering. 5 Lectures Unit 5 International Purchasing: Need for International Purchase, Direct and Indirect Buying. Procedure, Documentation and Legal-Framework of International Purchasing. 15 Lectures Unit 6 Import Substitution : Research and Development, Transfer of Technology, Standardization, Problems in Import Substitution. 10 Lectures
Suggested Readings
1. 2. DuttaA.K.,MaterialsManagement:Procedures,Textandcases,PrenticeHallofIndiaPvt.Ltd.,NewDelhi. Gopalakrishnan, P. and Sundareson, M., Materials Management: An Integrated Approach, Prentice Hall of IndiaPvt.Ltd.,NewDelhi. Varma,M.M.,EssentialsofStorekeepingandPurchasing,SultanChandandSons,NewDelhi. Shah N.M. An Integrated concept of Materials Management, Indian Institute of Materials Management, BarodaBranch,Baroda. SharmaS.C.,MaterialManagementandMaterialsHandling,KhannaPublishers,NewDelhi. Arnold, Champman and Ramakrishnan, Introduction to Materials Management 5th ed., 2007 Pearson Education,Inc. PoolerVictorH.PurchasingandSupplyManagement,CreatingtheVision,NewYork,Chapman&Hall,19997. Bailky,P.andFarmer,D.(1977).PurchasingPrinciplesandTechniques,Pitman,London. Zenz,G.J.(1981).PurchasingandtheManagementofMaterials,JohnWiley,NewYork. Combs,P.H.(1976).HandbookofInternationalPurchasiong,CahnersBooks,Books,Boston. HakanssonH.(1982),InternationalMarketingandPurchasingofIndustrialGoods,JohnWiley,NewYork.
3. 4.
5. 6.
7. 8. 9. 10. 11.
PAPER- 5.3- Industrial Training / Project Report Max. Marks : 100
Lectures: 15
PAPER- 5.4 : Materials Planning and Control Max. Marks :100 Total Lectures: 60
Course Objectives: To apprise the student to the concept of material planning and control and various methods and techniques used for the purpose. Unit 1 Budgetary Control : Meaning of Budget, Types of Budgets, Budgetary Control System, Material Requirement Planning, Principal Budget Factor, Budget Manual, Preparation of Different Types of Budgets Like Sales, Production, Material Consumption, Purchase Budget etc. Fixed and Flexible Budget. 15 Lectures Unit 2 Standard Costing : Meaning of standard cost, Standard Costing System, Material Cost Variance Analysis. 5 Lectures Unit 3 Elements of Marginal costing and Decision making : Marginal Cost, Fixed and Variable Costs (Period and Product Costs), Marginal Costing System, Marginal Cost Equation, Profit Volume Ratio, Break Even Point, Break Even Chart, Margin of Safety, Cost-Volume Profit Analysis and its Uses, Concept of Relevant Costs in Decision Making. Simple Decision Making Problems including Make or Buy Decision, Domestic versus International Purchase. 20 Lectures Unit 4 Computers in Material Management: Use of Computers in Material Planning, Purchase, Store, Issue and Inventory Control. Integrated Information System for Material Management. 10 Lectures Unit 5 Evaluation of Material Management Function : Meaning and Procedure. Evaluation Tools and Techniques. 10 Lectures
Suggested Readings
1. Maheshwari&Mittal,ManagementAccounting,ShreeMahavirBook,Depot,NewDelhi.
2. 3. 4. 5. 6. 7. 8.
AroraM.N.,ManagementAccounting,VikasPublishingHousePvt.Ltd. JainIC,ManagementAccounting,TaxmanNewDelhi, Saxena,V.K.andVashistCD,CostandManagementAccounting,SultanChandandSons,NewDelhi. PandeyI.M.ManagementAccounting,VikasPublishingHouse(Pvt.)Ltd.,NewDelhi. Singh&Gupta,ManagementAccounting,PinnacleLearning,NewDelhi. DuttaA.K.,MaterialsManagement:Procedures,Textandcases,PrenticeHallofIndiaPvt.Ltd.,NewDelhi. Gopalakrishnan, P. and Sundarson, M., Materials Management: An Integrated Approach, Prentice Hall of IndiaPvt.Ltd.,NewDelhi. Shah N.M. An Integrated concept of Materials Management, Indian Institute of Materials Management, BarodaBranch,Baroda.
9.
PAPER- 6.3 : Material Logistics and Distribution Management Max. Marks :100 Total Lectures: 60
Course Objectives: The course acquaints the student to the concept and importance of material logistics and distribution task like transportation and warehousing. Unit 1 Material Logistics : Concept and Importance of Material Logistics. Logistic Tasks:Follow-up of Order, Transportation, Warehousing, Inventory Control, Information Monitoring. Logistic Planning: Major Aspects and Factors. 10 Lectures Unit 2 Transportation: A Brief Study of different modes of transport used for movement of materials, their relative advantages, disadvantages and suitability. Road Transport: Road System, Role of Road Transport in Movement of Materials, Role of National Highway Authority of India, Limitations of Road Transport System, Consignment Note. Rail transport: India Railway Network and Role in Transportation of Materials and Cargo, Consignment Note. Air transport : Role of Air Transport in Domestic and International Transportation of Goods. Role of Ministry of Civil Aviation, Airport Authority of India and Directorate General of Civil Aviation, Air Waybill, Contract of Affraightment. Water transport : Inland Water Transport : Role of Inland Water Transport Inland Waterways: Inland Waterways Authority of India. Ocean transport : Role of Ocean Transport in International Trade, Structure of Shipping Services Liner Shipping and Tramp/Charter Shipping, Conference System and Determination of Rates, Bill of Lading and Charter Party. Multi-Model Transport System : Concept and advantages of Multi-Model Transport System. Containerization: Need and Advantages of Containerization, Inland Container Depots (ICDs) and Container Freight Stations (CFSs). 30 Lectures Unit 3 Warehousing : Concept of Warehousing (Warehouse, Depositor and Warehouseman), Elements and Functions of Warehousing. Role of Warehousing in Economic Development, Types of Warehousing, Advantages of a Public Warehouse, Costs Associated with Warehousing, Warehousing Corporations in India, Objectives and Functions of Warehousing Corporations. 20 Lectures
Suggested Readings
1. DuttaA.K.,MaterialsManagement:Procedures,Textandcases,PrenticeHallofIndiaPvt.Ltd.,NewDelhi.
2.
Gopalakrishnan, P. and Sundareson, M., Materials Management: An Integrated Approach, Prentice Hall of IndiaPvt.Ltd.,NewDelhi. Varma,M.M.,EssentialsofStorekeepingandPurchasing,SultanChandandSons,NewDelhi. Shah N.M. An Integrated concept of Materials Management, Indian Institute of Materials Management, BarodaBranch,Baroda. SharmaS.C.,MaterialManagementandMaterialsHandling,KhannaPublishers,NewDelhi. Arnold, Champman and Ramakrishnan, Introduction to Materials Management 5th ed., 2007 Pearson Education,Inc. PoolerVictorH.PurchasingandSupplyManagement,CreatingtheVision,NewYork,Chapman&Hall,19997. DuttaA.K.,MaterialManagement,InventoryControlandLogistics,JaicoiPublishingHouse,Mumbai. RoyChaudhary,E.K.:LogisticsManagement SharmaSC:WarehousingandDistribution. Gopalakrishna,P.andShandilyaM.S.:StoresManagementandLogistics. MartinChristopher:LogisticsTheStrategicIssues.
3. 4.
5. 6.
7. 8. 9. 10. 11. 12.
PAPER- 6.4 : Supply Chain Management Max. Marks :100 Total Lectures: 60 Course Objective: To acquaint the student about the production process pertaining to an Industrial unit and also to develop skills in the areas of Supply Chain Management. Unit 1 Statistical Presentation
Elements of data representation for (i) Tabulation and cumulative frequency, (ii) histogram, (iii) measures of central Tendency, (iv) Probability Theory (Basic concepts excluding non-conditional and Bayes Theorem) 15 Lectures Unit 2 Quality Management Concepts ISO Certification. Methods of Control: Product, Process, Risk, Evolution, Management Approaches, Quality Management Support System. R Chart, P Chart and X charts; Acceptance Sampling & OC Curve in production Control. 10 Lectures Unit 3 Supply Chain Management Supply management an organization spanning activity. How purchasing becomes supply management? Supply Management and the Bottom line. The four phases of supply management. (Generation of requirement, sourcing, pricing and post-Award activities). Supply management systems: B2B, Strategic Supply Management. 15 Lectures Unit 4 Enabling Concepts in Supply Buyer-supplier relationship: Developing and Managing collaboration and Alliance relationship. Crossfunctional teams and supply-Management Activities. Challenges and problems with cross functional approach, ERP Systems, Negotiations and Bidding, Information sharing. 20 Lectures List of Readings 1. Vohra N.D., Quantative Techniques in Management, 3rd edition, McGraw Hill 2. Anderson, Sweeney & Williams, Quantative Methods for Business, South Western Cengage 3. Render Barry, Stair, Hanna & Badri, Quantative Analysis for Management, 10th Edition, Prentice Hall 4. Saxena Anurag & Kaushik Sircar, Logistics & SCM, Jaico Publishing House. 5. Fawcelt, Ellram & Ogden, Supply Chain Management, From Vision to Implementation, Pearson education 6. Chopra S, Meinde P & Kalra D.V. SCM-Strategy Planning & Operation, 3rd Edition, Pearson Education 7. Bowersox D, Class J. David & Cooker, Supply Chain Logistics Management, McGraw Hill 8. Chitale A.K, Gupta RC, Material Management-Text & Cases, Eastern Economy Edition 9. Kulkarni & Ashok Sharma, SCM, Tata McGraw Hill
HUMAN RESOURCE MANAGEMENT
B.A. (VOCATIONAL STUDIES) HUMAN RESOURCE MANAGEMENT

SEMESTER-I Paper No. & Title Maximum Marks Regular IA 75 25 Lectures (per week) 04 Preceptorial (Fortnightly) 01 Exam. Hours 03
1.1 - Language Course-IA
(Same as B.A. Programme) 1.2 - Language Course-IIA (Same as B.A. Programme) 1.3 - Inter-Disciplinary Course Economics Based I (Same as B.A. Programme) 1.4 - Vocational Course-I Business Organisation and Environment I Semester Total SEMESTER-II Paper No. & Title
75 75
25 25
04 04
01 01
03 03
75
25
04
01
03
300
100
16
04
2.1 - Language Course-IB(Same as B.A. Programme) 2.2 - Language Course-IIB (Same as B.A. Programme) 2.3 Inter-Disciplinary Course Economics Based II (Same as B.A. Programme) 2.4 - Vocational Course-II Business Organisation and Environment - II Semester Total SEMESTER-III Paper No. & Title
Lectures Preceptorial (per week) (Fortnightly) 04 04 04 01 01 01
75
25
04
01
03
300
100
16
04
3.1 - Language Course-IC (Same as B.A. Programme) 3.2 Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) 3.3 Vocational Course-III Organizational Behaviour-I 3.4 - Vocational Course-IV Organizational Behaviour-II Semester Total
Lectures Preceptorial Exam. (per week) (Fortnightly) Hours 04 04 01 01 03 03
75 75 300
25 25 100
04 04 16
01 01 04
03 03
4.1 - Language Course-ID (Same as B.A. Programme) 4.2 - Foundation Course
Exam. Hours 03
4.2 (a) - Business Communication 4.2 (b) - Computer Concepts and Software Packages Theory- 25 Practical- 25
38
12
02
01
50
---
02 --
-01 (Practical) 01
4.3 - Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) 4.4 Vocational Course- V Management of Human Resource-I Semester Total SEMESTER-V Paper No. & Title
75
25
04
75 313
25 87
04 16
01 04
03
5.1 - Language Course-IIC (Same as B.A. Programme) 5.2 Inter-Disciplinary Course -Economics Based III (Same as B.A. Programme) 5.3 Foundation Course Industrial Training/ Project Report 5.4 Vocational Course-VI Management of Human Resource-II Semester Total SEMESTER-VI Paper No. & Title
Exam. Hours 03 03
100 75 300
-25 100
01 04 13
-01 04
-03
6.1 - Language Course-IID (Same as B.A. Programme) 6.2 Inter - Disciplinary Course Economics Based IV (Same as B.A. Programme) 6.3 Vocational Course VII Industrial Relations 6.4 Vocational Course-VIII Labour Welfare and Legislative Framework Semester Total
Exam. Hours 03 03
75 75
25 25
04 04
01 01
03 03
300
100
16
04
Paper 1.4 - Business Organization & Environment-I Total Marks 100 No. of Lectures 60 Course Objective
The objective of the course is to give a general orientation to the student about the different forms of organizations (business and non business) and business environment, which will enable better appreciation and understanding of the human resource function. Unit - 1 : Business : an introduction 30 of
Definition of business(quantitative,qualitative,economic,organic,national,human,social,relevance profit),concept of mission statements and vision.
Business system and its environment (systems approach-characteristics of a business system, interaction between sub systems and integration) interface between business and environment(economic systems, ecological, sociological, technological, cultural, international, government) response of business(exchange of info, influence, competition). Corporate social responsibility of business(growing concern, arguments for and against, stakeholders and reconciliation of interests, degree of social responsibility and enforcement, examples from the Indian context). Business ethics(concept, need, benefits, sources of ethical behavior, problems and dilemmas in following, responses of customers, corporations, legislation). Corporate Governance: Concept, Codes & Standards, Initiative in India, Reforms. Unit - 2 : Organization and ownership patterns Entrepreneurship : Concept and nature. Organization : definition, need, an overview of organization theories(classical, human relations, systems, contingency). Forms of organization : sole proprietorship, joint Hindu family, partnership firm, Limited partnership firm, company : types, public v/s private, and formation, co-operative society, non-government organization. Public enterprises : meaning, forms, role of government in business, problems of public sector, issues in disinvestments. Unit - 3 : Emerging trends in business 10 20
Virtual organization, Business Process Outsourcing (BPO), e-commerce, Learning organization.
Suggested Readings : Business Organization and Environment 1. 2. 3. 4. Ahuja, K.K. (1947) Industrial Management, Production Management & Operations research, Kelyeni Publishers, India. Kaul, Vijay Kumar (2011) Business Organisation and Management, Text and Cases, Pearson Education. Armstrong G. and Kotter, P. (2001) Marketing an Introduction, Pearson Education Asia, India. Buffa, E.S. and Sarin, R.K. (1987) Modern Production Management, John Wiley & Sons Inc., India.
5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
Compbell J. David (1999) Organizations and the Business Environment, Butterworth-Heinemann, Oxford. Gupta, C.B. (2004) Business Organization and Management, Mayur Paperbacks, India. Nair, N.G. and Nair, L.N. (1999) Personnel Management & Industrial Relations, S.Chand & Company India. Pandey, I.M. (1979) Financial Management, Vikas Publishing House, India. Van Hornee, J.C. (1985) Financial Management & Policy, Prentice Hall, India. Swedberg, R. (2004) Entrepreneurship - the Social Science View, Oxford, India. Gupta, C.B., and Srinivasan, N.P. (2009) Entrepreneurial Development Sultan Chand & Sons, India. Singh, B.P. and Chhabra, T.N. (2002) Business Organization and Management, Dhanpat Rai and Company, India. Gupta, C.B. (2010) Business Organization and Management, Mayur Paperbacks, India. Gupta, C.B. (2009) Business Organization Environment, Sultan Chand & Sons, India. Kapila, Uma (2010) Indian Economy-Performance and Policies, Academic Foundation, India. Bhushan, Y.K. (2008) Fundamentals of Business Organization and Management, Sultan Chand & Sons, India.
Paper- 2.4- Business Organization & Environment-II Total Marks 100 No. of lectures 60
Course Objective The objective of the course is to give a general orientation to the student about the functions in organizations and business growth strategies, which will enable better appreciation and understanding of the human resource function. Unit - 1 : Functional areas of business (a) 25
An overview of the finance function : nature, scope, significance of financial management, financial planning(management decisions sources of funds, investments of funds, disposal of profits), introduction to the concept of capital and money market. An overview of the marketing function : concept, difference between marketing and selling, marketing mix, functions of marketing. Unit - 2 : Functional areas of business (b) 25
An overview of the human resources function : nature, objectives, significance and functions. The production function : Production, planning and control (objectives, importance, limitations, steps, various production processes). Location of a business : factors affecting location, decision making and government policy. Unit - 3 : Business growth strategies 10
Concepts, types of growth strategies-Internal : vertical and horizontal, modernization, diversification. External joint venture, M & A, divestment.
Suggested Readings : Business Organization and Environment 1. Ahuja, K.K. (1947) Industrial Management, Production Management & Operations research, Kelyeni Publishers, India. 2. Kaul, Vijay Kumar (2011) Business Organisation and Management, Text and Cases, Pearson Education. 3. Armstrong G. and Kotter, P. (2001) Marketing an Introduction, Pearson Education Asia, India. 4. Buffa, E.S. and Sarin, R.K. (1987) Modern Production Management, John Wiley & Sons Inc., India. 5. Compbell J. David (1999) Organizations and the Business Environment, Butterworth-Heinemann, Oxford. 6. Gupta, C.B. (2004) Business Organization and Management, Mayur Paperbacks, India. 7. Nair, N.G. and Nair, L.N. (1999) Personnel Management & Industrial Relations, S.Chand & Company India. 8. Pandey, I.M. (1979) Financial Management, Vikas Publishing House, India. 9. Van Hornee, J.C. (1985) Financial Management & Policy, Prentice Hall, India. 10. Swedberg, R. (2004) Entrepreneurship - the Social Science View, Oxford, India. 11. Gupta, C.B., and Srinivasan, N.P. (2009) Entrepreneurial Development Sultan Chand & Sons, India. 12. Singh, B.P. and Chhabra, T.N. (2002) Business Organization and Management, Dhanpat Rai and Company, India. 13. Gupta, C.B. (2010) Business Organization and Management, Mayur Paperbacks, India. 14. Gupta, C.B. (2009) Business Organization Environment, Sultan Chand & Sons, India. 15. Kapila, Uma (2010) Indian Economy-Performance and Policies, Academic Foundation, India. 16. Bhushan, Y.K. (2008) Fundamentals of Business Organization and Management, Sultan Chand & Sons, India.
PAPER 3.2 :Financial Accounting Duration: 3 hrs. Max. Marks : 100
Lectures: 60 Objective: To make the student familiar with generally accepted accounting principles of financial accounting and their applications in business organizations excluding corporate entitles. Unit- I (xiii) (xiv) Financial Accounting: Nature and scope, Limitations of Financial Accounting. Basic Concepts and Conventions, Accounting Standards: Meaning, Significance, Generally Accepted Accounting Principles (GAAP). (xv) Unit- II Consignment and Joint Venture Accounts: (i) Consignments: Features, Accounts treatment in the books of the consignor and consignee. (ii) Joint Ventures: Accounting procedures: Joint Bank Account, Records Maintained by co-venturer of (a) all transactions (b) only his own transactions. (Memorandum joint venture account). 12 Lectures Unit- III Depreciation Accounting: Meaning of depreciation, causes, objects of providing depreciation, factors affecting depreciation, accounting treatment including provision for depreciation accounting. Methods of deprecation: straight line method and diminishing balance method. Accounting for Hire Purchase Transactions, Journal entries and ledger accounts in the books of Hire Vendors and Hire Purchaser for large value items including Default and repossession. 12 Lectures Unit- IV Inland Branches: Dependent branches only and Ascertainment of Profit by Debtors method and Stock and Debtors method. 12 Lectures Unit- V Dissolution of Partnership Firms: Legal Position, Accounting for simple dissolution. 12 Lectures Accounting Process: From recording of transactions to preparation of final accounts. 12 Lectures
List of Reading 1. J.R. Monga, Basic Financial Accounting, Mayur Paper backs, Darya Gang, New Delhi 2. S.N. Maheshwari, Financial Accounting, Vikas Publication, New Delhi
3. 4. 5. 6. 7. 8.
P.C. Tulsian, Financial Accounting, Tata McGraw Hill, New Delhi Ashok Sehgal and Deepak Sehgal, Fundamentals of Financial Accounting, Taxmann, New Delhi R. Narayana Swarmy, Financial Accounting PHI Pvt., New Delhi S.P. Jain and K.L. Narang, Advanced Accounting, Kalyani Publishers New Delhi Ashok Sehgal and Deepak Sehgal, Fundamentals of Financial Accounting, Taxmann, New Delhi Naseem Ahmed, Nawab Ali Khan, M.L. Gupta, Financial Accounting, Ane Books Pvt. Ltd. New Delhi
Paper 3.3 - Organizational Behaviour-I Total Marks 100 No. of lectures 60
Course Objective The objective of the course is to provide a foundation for understanding individual, group and organizational behaviour, which is essential for better management of human resources in an organization. Unit -1 : Organization behaviour : An Introduction 20
Overview of the concept and relevance of organizational behaviour : meaning, features, approaches, model, challenges and opportunities. Foundation of individual behaviour : Biography, ability, personality (determinants and models), perception (definition, components, factors affecting, perception in decision making). Unit - 2 : Individual behaviour 20
Attitude : types - Job satisfaction, involvement, commitment, effects of employee attitude, changing attitudes. Learning : Nature, theories classical conditioning, operant conditioning, cognitive learning, social learning. Motivation : Concept and theories (Maslow, Mc-Gregor, Herzberg, ERG). Unit - 3 : Group behaviour Group dynamics : Nature, theories, types of group. Team work : Nature, effectiveness, potential problems. Communication: Definition, interpersonal communication, process of communication, networks, formal & informal communication, rumour & grapevine, barriers to effective communication, building effective communication, recent trends in communication.
Suggested Readings : Organizational Behaviour 1. 2. 3. 4. 5. 6. 7. 8. Luthans, Fred (2002) Organization Behaviour (9th ed), McGraw Hill, India. Mishra M.N. (2001) Organizational Behaviour, Vikas Publishing House Pvt. Ltd., New Delhi. Newstrom W. John, Davis Keith (1996) Organization Behaviour, McGraw Hill, India. Robbins S.P. (1999) Organizational Behaviour, concepts, controversies and applications, Prentice-Hall, New Delhi. Sharma R.A. (1982) Organization Theory and Behaviour, Tata McGraw-Hill, India. Andre, R. (2009) Organizational Behaviour, Pearson, India. Chadha, N.K. (2010) Perspectives in Organizational Behaviour. Rao, V.S.P. (2009) Organizational Behaviour, Excel Books, India.
20
Paper 3.4 - Organizational Behaviour-II Total Marks 100 No. of lectures 60 Course Objective The objective of the course is to provide a foundation for understanding individual, group and organizational behaviour, which is essential for better management of human resources in an organization. Unit -1 : Working with others 30
Leadership : Meaning, skills needed, basic leadership styles, theories of leadership - Trait theory, behavioural, contingency, select recent theories. Power and politics : Concepts, bases of power, power and leadership, causes and consequences of politics. Conflict : Meaning, process, types. Negotiation : Concept, process, approaches - traditional, modern. Unit - 2 : Life in organizations Change : Forces stimulating change, resistance to change, managing change. Stress management : Nature, potential sources, consequences. Unit - 3 : Organizational System 15 15
Organizational culture : Definition, types, maintaining and changing cultures, organizational climate features, dimensions, significance. Organizational Development : Concept, importance, techniques. .
Suggested Readings : Organizational Behaviour 1. Luthans, Fred (2002) Organization Behaviour (9th ed), McGraw Hill, India. 2. Mishra M.N. (2001) Organizational Behaviour, Vikas Publishing House Pvt. Ltd., New Delhi. 3. Newstrom W. John, Davis Keith (1996) Organization Behaviour, McGraw Hill, India. 4. Robbins S.P. (1999) Organizational Behaviour, concepts, controversies and applications, Prentice-Hall, New Delhi. 5. Sharma R.A. (1982) Organization Theory and Behaviour, Tata McGraw-Hill, India. 6. Andre, R. (2009) Organizational Behaviour, Pearson, India. 7. Chadha, N.K. (2010) Perspectives in Organizational Behaviour. 8. Rao, V.S.P. (2009) Organizational Behaviour, Excel Books, India.
BUSINESS
1. 2. 3. 4. 5. 6. 7. 8.
12 lectures
6 lectures
List of Readings
Time: 40 Minutes
Maximum Marks: 25
Ques. No. 1
Marks 25
Note
1. 2. 3.
15 Lectures
Paper 4.4 - Management of Human Resources I Total Marks 100 No. of lectures 60 Course Objective The objective of the course is to acquaint the student with the growth and operations of human resource management and its functions within an organization.
Unit - 1
: Evolution of human resource management
30
Evolution and growth of human resource management (with special reference to Scientific management and Human relations approaches). Role of HR in strategic management. Nature. objectives, scope, and functions of HR management. Challenges of HR (the changing profile of the workforce - knowledge workers, employment opportunities in BPOs, IT and service industries, Flexi options), Workforce diversity (causes, paradox, resolution of diversity by management). HRD; Human resource management as a profession. Concepts of line-staff in the structure of human resource department and the role of human resource manager. Unit - 2 : Planning Manpower planning -objectives, elements, advantages, process. Job design - (simplification, rotation, enlargement, enrichment and approaches}. Job analysis. Job evaluation. Unit - 3 : Procurement and Selection Recruitment (factors affecting, sources, policy, evaluation). Selection(procedure, tests, interviews). Placement and Induction. 15 15
Suggested Readings : Management of Human Resources 1. Aswathappa K. (2002) Human Resource and Personnel Management, Tata McGraw-Hill, New Delhi. 2. Bhattacharyya Kumar Deepak (2006) Human Resource Managing, Excel Books, New Delhi. 3. Cascio F.W. (2003) Managing Human Resources, Productivity, Quality of Life, Profits, Tata Mc-Graw-Hill, New York. 4. Chadha, N.K. Human Resource Management-issues, case studies, experiential exercises, Sri Sai Printographers, New Delhi. 5. Chadha, N.K. (2004) Recruitment and Selection-A Practical Approach, Galgotia, New Delhi. 6. Chhabra T.N. (2002) Human Resource Management, Dhanpat Rai and Co. Delhi. 7. Dessler Gary (1997) Human Resources Management, Prentice Hall, USA. 8. Dessler Gary and Varkkey Biju (2011) Fundamentals of Human Resource Management, Content, Competencies and Applications, Dorling Kindersley (India) Pvt Ltd., India. 9. Flippo, E. (2000) Personnel Management, Tata McGraw-Hill, New Delhi. 10. Gupta, C.B. (2007) Personnel Management, Sultan Chand & Sons, New Delhi. 11. Monappa A. Saiyadain M. (1996) Personnel Management, Tata McGraw-Hill, India. 12. Rao V.P.S. (2004) Human Resource Management, Excel Books, India. 13. Saiyadain S. Mirza (2003) Human Resource Management, Tata Mc-Graw-Hill, India. 14. Tripathi, P.C., (2006) Human Resource Development, Sultan Chand & Sons, New Delhi. 15. Werther, William B. Jr. and Davis Keith (1996) Human Resource and Personnel Management, McGraw-Hill, USA.
Paper - 5.4 - Management of Human Resources II Total Marks 100 No. of lectures 60
Course Objective The objective of the course is to acquaint the student with the role of human resource management in the development and compensation of human resources in an organization and contemporary developments in HR. Unit - 1: Development and Retention 30
Training of operatives and executives. Emotional Quotient and mentoring. Career planning and development. Quality of work life concept, significance / benefits of QWL (to employees, organization, and society) Issues in QWL (job content, job context and relational factors). Mobility (transfer, promotion). Separation. Unit - 2 : Performance Appraisal and compensation 25
Performance appraisal (concept, nature, methods traditional, MBO, 360 degrees, potential appraisal, necessity). Compensation (elements base and supplementary, factors affecting, principles and problems in wage administration, sound wage policy, package, financial and non financial incentives, incentive plans for executives-ESOPs and variable pay). Maintenance (employee safety, health and welfare- type of working environment - safety in industry, types of welfare services, agencies, concept and scope of social security). Morale and productivity. Absenteeism, turnover, grievances, counselling.
Unit - 3 : Contemporary developments HR information systems. HR research and audit. Globalisation and HR.
05
Suggested Readings : Management of Human Resources 1. Aswathappa K. (2002) Human Resource and Personnel Management, Tata McGraw-Hill, New Delhi. 2. Bhattacharyya Kumar Deepak (2006) Human Resource Managing, Excel Books, New Delhi. 3. Cascio F.W. (2003) Managing Human Resources, Productivity, Quality of Life, Profits, Tata Mc-Graw-Hill, New York. 4. Chadha, N.K. Human Resource Management-issues, case studies, experiential exercises, Sri Sai Printographers, New Delhi. 5. Chadha, N.K. (2004) Recruitment and Selection-A Practical Approach, Galgotia, New Delhi. 6. Chhabra T.N. (2002) Human Resource Management, Dhanpat Rai and Co. Delhi. 7. Dessler Gary (1997) Human Resources Management, Prentice Hall, USA. 8. Dessler Gary and Varkkey Biju (2011) Fundamentals of Human Resource Management, Content, Competencies and Applications, Dorling Kindersley (India) Pvt Ltd., India. 9. Flippo, E. (2000) Personnel Management, Tata McGraw-Hill, New Delhi. 10. Gupta, C.B. (2007) Personnel Management, Sultan Chand & Sons, New Delhi. 11. Monappa A. Saiyadain M. (1996) Personnel Management, Tata McGraw-Hill, India. 12. Rao V.P.S. (2004) Human Resource Management, Excel Books, India. 13. Saiyadain S. Mirza (2003) Human Resource Management, Tata Mc-Graw-Hill, India. 14. Tripathi, P.C., (2006) Human Resource Development, Sultan Chand & Sons, New Delhi. 15. Werther, William B. Jr. and Davis Keith (1996) Human Resource and Personnel Management, McGraw-Hill, USA.
Paper 6.3 - Industrial Relations Total Marks 100 No. of lectures 60 Course objective : The objective of the course is to enable the student to become familiar with the concept of industrial relations and its approaches as well as key institutions. Unit - 1: Evolution of industrial relations Nature, concept, scope and environment. Evolution of IR and models(confrontation, collaboration). Contemporary issues: quality circles, labour and ILO, WTO. Reports of the National Labour Commission. Unit - 2: Industrial disputes and settlement 20 20
Causes and effects. Methods of settling disputes(conciliation, mediation, arbitration, adjudication). Collective bargaining: concepts, necessity and significance, process, limitations, productivity types of bargaining, negotiation. Unit - 3: Trade unions 20
Nature(structure and leadership) role, emergence, functions, problems, relevance and evolution of trade union movement(including in management in India, contemporary role of trade union in service sector organizations). Empowerment and worker participation(including reference to India). Future direction of IR(implications of contractual labour).
Suggested Readings : Industrial Relations, Labour Welfare and the Legislative Framework 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Ac Kens, P. & Whilkinson, A. (2003) Understanding Work and Employment : Industrial Relations In Transition Oxford : OVP. Sharma, J.P. (2011), Simplified Approached to Labour Laws, Bharat law House (P) Ltd., New Delhi. Barya J.K. (2000) Industrial Law, Galgotia Publishing House, New Delhi. Beaumont PB (1995) The Future of Employment Relations, Sage, London. Bhargav A. (ed) (2003) Labour Laws, Taxman Publications, New Delhi. Blytan P. L., Turnbill P. (2004) The Dynamics of Employee Relations, Palgrane, Macmillan. Chhabra T.N. (2002) Human Resource Management, Dhanpat Rai and Co. Delhi. Malik P.L. (1991) Industrial Law, Eastern, Lucknow. Memoria C.B. (1995) Dynamics of Industrial Relations in India, Himalaya Publishing House, Mumbai. Monappa A. (1995) Industrial Relations, Tata McGraw-Hill, India. Punekar, S.D., Deodhar, S.B. Sankaran, S.Labour Welfare Trade Unionism and Industrial Relations (5th ed 1995) Himalaya Publishing House, New Delhi. Ramaswasmi E. A. (1988) Workers Consciousness and Trade Union Responsibility, Oxford University, Press New Delhi. Ramaswami E.A. and Ramaswami V. (1981) Industry and Labour, Oxford publications, New Delhi. Taxmann's Industrial Laws (1996) Taxmann Allied Service, New Delhi. Verma Pramod (1987) Labour Economics and Industrial Relations, Tata McGraw-Hill, New Delhi. Government of India : Relevant Bare Acts on Specified Labour Acts.
Paper- 6.4- Labour Welfare and Legislative Framework Total Marks 100 No. of lectures 60
Course objective: The objective of the course is to enable the student to understand the significance of labour welfare and labour legislation in maintaining industrial relations. Unit 1: Labour Welfare 5
Concept of Labour Welfare, Importance, Types of Welfare services, Labour Welfare in India. Unit 2: Wages and Bonus The Payment of Wages Act, 1936. The Minimum Wages Act, 1948. The Payment of Bonus Act, 1965. Unit 3: Social Security of Employees The Employees Provident Funds and Miscellaneous Provisions Act, 1952. The Employees State Insurance Act, 1948. The Employees Compensation Act, 1923. The Payment of Gratuity Act, 1972. Unit 4:IR and Working Conditions of Employees The Industrial Employment (Standing Orders) Act, 1946. The Factories Act, 1948. The Trade Unions Act, 1926. The Industrial Disputes Act, 1947.
Suggested Readings : Industrial Relations, Labour Welfare and the Legislative Framework 1. Ac Kens, P. & Whilkinson, A. (2003) Understanding Work and Employment : Industrial Relations In Transition Oxford : OVP. 2. Sharma, J.P. (2011), Simplified Approached to Labour Laws, Bharat law House (P) Ltd., New Delhi. 3. Barya J.K. (2000) Industrial Law, Galgotia Publishing House, New Delhi. 4. Beaumont PB (1995) The Future of Employment Relations, Sage, London. 5. Bhargav A. (ed) (2003) Labour Laws, Taxman Publications, New Delhi. 6. Blytan P. L., Turnbill P. (2004) The Dynamics of Employee Relations, Palgrane, Macmillan. 7. Chhabra T.N. (2002) Human Resource Management, Dhanpat Rai and Co. Delhi. 8. Malik P.L. (1991) Industrial Law, Eastern, Lucknow. 9. Memoria C.B. (1995) Dynamics of Industrial Relations in India, Himalaya Publishing House, Mumbai. 10. Monappa A. (1995) Industrial Relations, Tata McGraw-Hill, India. 11. Punekar, S.D., Deodhar, S.B. Sankaran, S.Labour Welfare Trade Unionism and Industrial Relations (5th ed 1995) Himalaya Publishing House, New Delhi. 12. Ramaswasmi E. A. (1988) Workers Consciousness and Trade Union Responsibility, Oxford University, Press New Delhi. 13. Ramaswami E.A. and Ramaswami V. (1981) Industry and Labour, Oxford publications, New Delhi. 14. Taxmann's Industrial Laws (1996) Taxmann Allied Service, New Delhi. 15. Verma Pramod (1987) Labour Economics and Industrial Relations, Tata McGraw-Hill, New Delhi. 16. Government of India : Relevant Bare Acts on Specified Labour Acts.
15
20
20
MARKETING MANAGEMENT & RETAIL BUSINESS
B.A. (VOCATIONAL STUDIES) MARKETING MANAGEMENT AND RETAIL BUSINESS

SEMESTER-I Paper No. & Title Maximum Marks Regular IA 75 25 75 75 25 25 Lectures (per week) 04 04 04 Preceptorial Exam. (Fortnightly) Hours 01 01 01 03 03 03
1.1 - Language Course-IA (Same as B.A. Programme) 1.2 - Language Course-IIA (Same as B.A. Programme) 1.3 - Inter-Disciplinary Course Economics Based I (Same as B.A. Programme) 1.4 - Vocational Course-I Introduction to Marketing Management-I Semester Total SEMESTER-II Paper No. & Title
75
25
04
01
03
300
100
16
04
2.1 - Language Course-IB(Same as B.A. Programme) 2.2 - Language Course-IIB (Same as B.A. Programme) 2.3 Inter-Disciplinary Course Economics Based II (Same as B.A. Programme) 2.4 - Vocational Course-II Introduction to Marketing Management-II Semester Total SEMESTER-III Paper No. & Title
75
25
04
01
03
300
100
16
04
3.1 - Language Course-IC (Same as B.A. Programme) 3.2 Inter-Disciplinary Course Financial Accounting (Same as B.A. Programme) 3.3 Vocational Course-III Advertising and Sales Promotion 3.4 Vocational Course-IV Legal Aspects of Marketing Semester Total
Lectures Preceptorial (per week) (Fortnightly) 04 04 01 01
Exam. Hours 03 03
75 75 300
25 25 100
04 04 16
01 01 04
03 03
Exam. Hours
03
38
12
02
01
50
---
02 --
-01 (Practical) 01
4.3 - Inter-Disciplinary Course Mercantile Law (Same as B.A. Programme) 4.4 Vocational Course- V -Retail Business Management Semester Total SEMESTER-V Paper No. & Title
75
25
04
75
25
04
01
03
313
87
16
04
5.1 - Language Course-IIC (Same as B.A. Programme) 5.2 Inter-Disciplinary Course -Economics Based III (Same as B.A. Programme) 5.3 Foundation Course Industrial Training/ Project Report 5.4 Vocational Course-VI Retailing Operations Semester Total SEMESTER-VI Paper No. & Title
Exam. Hours 03 03
100 75 300
-25 100
01 04 13
-01 04
-03
Exam. Hours 03 03
6.1 - Language Course-IID (Same as B.A. Programme) 6.2 Inter - Disciplinary Course Economics Based IV (Same as B.A. Programme) 6.3 Vocational Course VII International Marketing: An Overview 6.4 Vocational Course-VIII Rural Marketing Semester Total
75
25
04
01
03
75 300
25 100
04 16
01 04
03
Paper-1.4- Introduction to Marketing Management-I Max. Marks: 100 60 Lectures
Unit-I
15 Lectures
Marketing: Concept, Nature, Functions & Importance. Selling Vs. Marketing. Marketing Environment: Nature, Types& Strategies To Deal With Internal And External (Micro And Macro) Marketing Environment. Ethical and Social Responsibilities Of Marketing
Unit-II Marketing System, Types Of Marketing Marketing Information System; Definition and Components. Marketing Research; Definition Objective, Process &Significance
15 Lectures
Unit-III
15 Lectures
Consumer Behavior: Factors Influencing the Consumer Behavior, Consumer Buying Process, Buying Motives, Consumer Market in India.
Unit-IV
15 Lectures
Market Segmentation: Concept, Importance, and Basis. Target Market Selection, Market Positioning: Concept & Importance. Market Repositioning. Product Differentiation Vs Market Segmentation. Contemporary Issues In Marketing.
References Kotler,Keller,Koshy And Jha Marketing Management 13th edition Pearson Education Ramaswamy VS, Namakumari Marketing Management 4th Macmillan Shukla A.K. Marketing Management 1st edition, Vaibhav Laxmi Prakashan Evance &Berman Marketing Management2007, Cenage Learning Mcdenial,Lamb,Hair Principles Of Marketing 2008Cenage Learning William M. Pride and O.C Ferrell: Marketing; Houghton - Mafflin Boston Stanton W.J. et al: Fundamentals of Marketing, McGraw H Lamb Charless W. et al: Principles of Marketing; South Western Publishing Cravens David W et al: Marketing Management; Richard D. Irwin Kotler Philip and Armstrong Gary: Principles of Marketing; Pearson Fulmer RM: The New Marketing McMillan, New York McCarthy J.E: Basic Marketing - a Managerial Approach; McGraw Hill, New York. Cundiff, Edward W et al:Basic Marketing - Concepts, Decisions & Strategties; PHI Bushkirk, Richard H: Principles of Marketing; Dryden Pren, Illinois. S.A.Sherlekhar: Marketing Management, Himalaya Govindarajan: Marketing Management: Concepts, Cases, hallenges&Trends,PHI
Paper- 2.4 - Introduction to Marketing Management - II Max. Marks: 100 60 Lectures
Unit- I
15 Lectures
Marketing Management: Concept Philosophy & Process. Marketing Mix; Definition, Importance & Factors Determining Marketing Mix. Meaning &, Nature of Product, Concept of Product Mix. Product Planning and New Product Development. Product Life Cycle. Product Packaging: Definition, Functions And Requisites Of Good Packaging. Branding & Labeling
Unit-II
15 Lectures
Pricing: Concept, Objectives & Factors Affecting Price of A Product, Pricing Policies And Strategies. Types of Pricing Decisions.
Unit-III
15 Lectures
Place: Concept, Objectives & Importance of Channels of Distribution Of Consumer Goods, Types Of Channels Of Distribution, Factors Affecting Choice Of Distribution Channels. Logistics: Meaning, Importance, Objectives, Marketing Logistics Task, Approaches Of Logistics (Total Cost & Total System Approach)
Unit-IV
15 Lectures
Promotion: Meaning, Nature & Importance. Types of Promotion. Concept of Promotion Mix and Factors Affecting Promotion Mix
References Kotler,Keller,Koshy And Jha Marketing Management 13th edition Pearson Education Ramaswamy VS, Namakumari Marketing Management 4th Macmillan Shukla A.K. Marketing Management 1st edition, Vaibhav Laxmi Prakashan Evance &Berman Marketing Management2007, Cenage Learning Mcdenial,Lamb,Hair Principles Of Marketing 2008Cenage Learning William M. Pride and O.C Ferrell: Marketing; Houghton - Mafflin Boston Stanton W.J. et al: Fundamentals of Marketing, McGraw H Lamb Charless W. et al: Principles of Marketing; South Western Publishing Cravens David W et al: Marketing Management; Richard D. Irwin Kotler Philip and Armstrong Gary: Principles of Marketing; Pearson Fulmer RM: The New Marketing McMillan, New York McCarthy J.E: Basic Marketing - a Managerial Approach; McGraw Hill, New York. Cundiff, Edward W et al:Basic Marketing - Concepts, Decisions & Strategties; PHI Bushkirk, Richard H: Principles of Marketing; Dryden Pren, Illinois. S.A.Sherlekhar: Marketing Management, Himalaya Govindarajan: Marketing Management: Concepts, Cases, hallenges&Trends,PHI
Objective: To make the student familiar with generally accepted accounting principles of financial accounting and their applications in business organizations excluding corporate entitles. Unit- I (xvi) Financial Accounting: Nature and scope, Limitations of Financial Accounting.
(xvii) Basic Concepts and Conventions, Accounting Standards: Meaning, Significance, Generally Accepted Accounting Principles (GAAP). (xviii) Accounting Process: From recording of transactions to preparation of final accounts. 12 Lectures Unit- II Consignment and Joint Venture Accounts: (i) Consignments: Features, Accounts treatment in the books of the consignor and consignee. (ii) Joint Ventures: Accounting procedures: Joint Bank Account, Records Maintained by co-venturer of (a) all transactions (b) only his own transactions. (Memorandum joint venture account). 12 Lectures Unit- III Depreciation Accounting: Meaning of depreciation, causes, objects of providing depreciation, factors affecting depreciation, accounting treatment including provision for depreciation accounting. Methods of deprecation: straight line method and diminishing balance method. Accounting for Hire Purchase Transactions, Journal entries and ledger accounts in the books of Hire Vendors and Hire Purchaser for large value items including Default and repossession. 12 Lectures Unit- IV Inland Branches: Dependent branches only and Ascertainment of Profit by Debtors method and Stock and Debtors method. 12 Lectures Unit- V Dissolution of Partnership Firms: Legal Position, Accounting for simple dissolution. 12 Lectures
Paper-3.3- Advertising and Sales Promotion Max. Marks: 100 60 Lectures
Unit I:
15 Lectures
Advertising: Meaning, Features, Types, Functions& Setting of Advertising Objectives. Advertising Budget. Approaches of Advertising- DAGMAR (defining Advertising Goals for Measured Advertising Results), AIDA (Attention, Interest, Desire and Action) Advertising Media: Media Types &Its Evolution, Factors Affecting Media Choice
Unit II:
15 Lectures
Advertising Copy: Concepts and Elements. Requisites of A Good and Effective Advertising Copy. Advertising Appeals. Measuring Advertising Effectiveness. Advertising Agencies: Concept, Role, Types and Selection of Advertising Agencies. Regulating Agencies: Advertising standards Council of India (ASCI), The Advertising Agencies Association of India (AAAI),
Unit III:
15 Lectures
Personal Selling: Meaning, Nature & Importance. Personal Selling and Salesmanship. Characteristics of Personal Selling. Qualities of a Good Sales Person.
Unit IV:
15 Lectures
Sales Promotion: Concept, Objectives, Schemes and Importance. Exhibition And Trade Fairs. Sales Planning and Control: Selection, Training, Motivation And Compensation Of Sales Personnel. Ethical and Legal Aspects of Advertising And Sales Promotion.
References Kotler,Keller,Koshy And Jha Marketing Management 13th edition Pearson Education Ramaswamy VS, Namakumari Marketing Management 4th Macmillan Shukla A.K. Marketing Management 1st edition, Vaibhav Laxmi Prakashan Evance &Berman Marketing Management2007, Cenage Learning Mcdenial,Lamb,Hair Principles Of Marketing 2008Cenage Learning Cundiff, Edward W et al:Basic Marketing - Concepts, Decisions & Strategties; PHI S.A.Sherlekhar: Marketing Management, Himalaya Govindarajan: Marketing Management: Concepts, Cases, hallenges&Trends,PHI Jain& Singh Modern Advertising Management Regal Publications Jefkins Advertising Pearson Education S.A. Chunnawalla: Advertising Sales and Promotion Management, Himalaya Dr.R.L.Varshney & Dr. S.L.Gupta: Marketing Management, an Indian Perspective, Sultan Chand & Sons McCarthy, Shapiro, Perreault: Marketing Management, Tata McGraw Hill
Paper- 3.4- Legal Aspects of Marketing Max. Marks: 100 60 Lectures
Unit I: The Consumer Protection Act 1986 : Redressal Mechanism
15 Lectures Features, Rights And Responsibilities Of Consumers,
Environment Protection Act 1986: Features, Offences, Prevention And Control Of Environment Pollution. The Essential Commodities Act 1955: Features, Essential Commodities, Control Of Production, Supply And Distribution Of Commodities, Public Interest
Unit II
15 Lectures The Prevention Of Food Adulteration Act 1951: Features, Adulteration Of Food And Penalties The Drugs And Magic Remedies (Objectionable Advertisement) Act 1954: Advertisements Related To Self Medication And Harmful Drugs, Prohibition Of False Claims The Bureau Of Indian Standards Act 1986 : Features, Procedure For BIS Standards, Offences And Penalties The Agricultural Produce Grading And Marketing Act (AGMARK) 1937: Features, Offences And Penalties
Unit III
15 Lectures
The Trademarks Act 1999 : Features, Trademarks, Offences And Penalties The Patents Act 1970 : Features, Patents, Offences And Penalties The Information Technology Act 2000: Features, Digital Signature, Digital Signature Certificate And Certifying Authorities
Unit IV
15 Lectures
The Standards Of Weights And Measures Act 1976: Features, Rules Applicable To Retail Business The Packaging Rules : Rules Related To Only Small And Retail Products The Competition Act : Features, And Regulatory Framework For Retail Business
References: Datey V.S. Student guide to Economic laws 2010 Taxman publication All Relevant Bare Acts
BUSINESS
1. 2. 3. 4. 5. 6. 7. 8.
12 lectures
6 lectures
List of Readings
Time: 40 Minutes
Maximum Marks: 25
Ques. No. 1
Marks 25
Note
1. 2. 3.
15 Lectures
Paper- 4.4 - Retail Business Management Max. Marks: 100 60 Lectures
Unit I
15 Lecturers
Retailing: Concept, Scope and Retail Management. Theories Of Retail Development
(Wheel Of Retailing,
Retail Accordation, Melting Pot Theory, and Polarisation Theory). Contribution Of Retailing To Indian Economy. Retail Environment in India, Foreign Direct Investment (FDI) In Retail, Changing Scenario Of Retail business In India
Unit II
15 Lecturers
Retail Strategy: Definition, Importance, & Future of Retail Market Strategy. Developing and Applying Retail Strategy. Types of Retailing Formats: Super Market, Hyper Market, Departmental Stores, Convenience Stores, Catalogue Retailers. Non Stores Retailing: Vending Machine, Door To Door selling, Mail Order Business. E-Retailing: Credit Card Transaction, Smart Card and E-Payment. Retailing of Services
Unit III
15 Lecturers
Retail Location: Meaning, Importance, Process and Factors Affecting Location Merchandising: Concept, Importance, Factors Affecting Buying Decision. Role and Responsibilities of Merchandising.
Unit IV
15 Lecturers
Franchising: Definition, Types and Evolution. Franchising Law In India. Outsourcing: Definition, Scope and Importance. Introduction of the Concept Of VAT In Retailing CRM in Retail: Concept, Types of CRM, Application Of CRM In Retailing, Strategic Framework For CRM In Retail.
References
Kotler,Keller,Koshy And Jha Marketing Management Pearson Education Khatri, PV Retail Management Global Vision Publishing House, New Delhi Ramaswamy VS, Namakumari Marketing Management Macmillan Gibson &Vedamani Retail Management Jayco Books Bajaj , Tuli,& Srivastava Retail ManagementOxford University Press Berman Barry & Evance J.R Retail Management Prentice Hall India Jain J.N.& Singh P.P Modern Retail Management Principal And Techniques Regal Publications Madan K.V.S Fundamental S Of Retailing Mcgraw-Hill Swapna Pradhan Retailing Management- Text And Cases Tata Mcgraw-Hill Peelen Ed Customer Relationship management 2009 Pearson Education Sinha P.K & Uniyal D.P Managing Retailing Oxford University Press Ramkishan Y International Retail Marketing Strategies Jayco Books Gilbert D Retail Management Pearson Education
George H, Lucas Jr., Robert P. Bush, Larry G Greshan- Retailing Barry Berman, Joel R Evans- Retail Management; A Strategic Approach
Paper- 5.4 - Retailing Operations Max. Marks: 100 60 Lectures Unit I 15 Lecturers
Human Resource Management In Retailing: Definition, Significance Of HRM In Retail, Major Function Of HRM In Retailing, Strategic Framework Of HRM In Retailing, Trends And Challenges In HRM In Retailing . Future of HRM In Retailing.
Unit II
15 Lecturers
Financial Management in Retailing: Concept, Role and Sources of Finance For Retailer. Budgeting: Meaning, Types and Budgetary Control. Measuring And Evaluating Financial And Operational Performance: Financial Statement (Trading, Profit & Loss A/C And Balance Sheet), Break Even Analysis. Financial Ratios With Reference To DIPSTIC Parameters (Customer Transaction, Stock, Space And Staff Productivity): Customer Conversion Ratio. Transaction Per Hour, Sales Per Transaction, Sales Return To Net Sales, Average Stock Investment Period, Sales To Stock Ratio, Return On Stock Investment, Shrinkage To Net Sales, Product Category Ratio, Sales Through Analysis, Sales Per Sq. Feet. Percentage Of Space For Each Department, Sales Per Employee, Space Covered Per Employee And Staff Productivity.
Unit III Working capital management in retailing: Concept, Estimation, Working capital Cycle.
15 Lecturers
Cash management, Credit management and Inventory Valuation: FIFO, LIFO, ABC, EOQ Analysis
Inventory Management:
Unit IV IT in Retail Market:
15 Lecturers
Role It In Retail, Parameters For Use Of IT In Retailing, IT For Completive Advantage, Capturing And Transmitting Data At The Point Of Sale, Data Base Marketing , Data Mining And Business Intelligence.
References
Kotler,Keller,Koshy And Jha Marketing Management Pearson Education Ramaswamy VS, Namakumari Marketing Management Macmillan Gibson &Vedamani Retail Management Jayco Books Bajaj , Tuli,& Srivastava Retail ManagementOxford University Press Berman Barry & Evance J.R Retail Management Prentice Hall India Jain J.N.& Singh P.P Modern Retail Management Principal And Techniques Regal Publications Madan K.V.S Fundamental S Of Retailing Mcgraw-Hill
Khatri.P.V & Verma.S Management Accounting 2011 Global vision publishing house New Delhi. Singh .Surendra & Kaur Rajeev. Basic Financial management 2nd edition, Mayur Paper back
Swapna Pradhan Retailing Management- Text And Cases Tata Mcgraw-Hill Sinha P.K & Uniyal D.P Managing Retailing Oxford University Press Ramkishan Y International Retail Marketing Strategies Jayco Books Gilbert D Retail Management Pearson Education
George H, Lucas Jr., Robert P. Bush, Larry G Grecian- Retailing J. Lamba- The Art of Retailing Barry Berman, Joel R Evans- Retail Management; A Strategic Approach
Paper- 6.3 - International Marketing: An Overview Max. Marks: 100 60 Lectures
Unit I International Marketing: Concept, Evolution, Importance and Process.
15 Lectures
International Marketing Research, International Marketing Information Systems, Market Analysis. Opportunities And Challenges in International Marketing, Future Prospects Of
International Marketing, Indias Presence In International Marketing
Unit II
15 Lectures
Scanning International Marketing Environment: Economic, Financial, Political, Technological, Legal And Cultural. Entering International Markets: Concepts, Modes And Factors
Unit III
15 Lectures
International Trade Organization: WTO, RTA, SAARC, ASEAN, BRICS and European Union. International Marketing Strategies
Unit IV
15 Lectures
Selection of Retail Market, Study And Analysis Of Retailing In Global Setting, Internationalization Of Retailing And Evolution Of International Retailing Methods Of International Retailing. References Kotler,Keller,Koshy And Jha Marketing Management 13th edition Pearson Education Ramaswamy VS, Namakumari Marketing Management 4th Macmillan Shukla A.K. Marketing Management 1st edition, Vaibhav Laxmi Prakashan Evance &Berman Marketing Management2007, Cenage Learning Mcdenial,Lamb,Hair Principles Of Marketing 2008Cenage Learning Kotabe M, Helsen K. Global Marketing Management Wiley, Jhon &Sons,Inc Nargundkar Rajendra International Marketing Excel Books Joshi Rakesh Mohan International Marketing Oxford University Press Kotabe,Pelose,Gregory And Helson International Marketing Management Wiley, Jhon &Sons,Inc Fulmer RM: The New Marketing McMillan, New York McCarthy J.E: Basic Marketing - a Managerial Approach; McGraw Hill, New York. S.A.Sherlekhar: Marketing Management, Himalaya Govindarajan: Marketing Management: Concepts, Cases, challenges & Trends, PHI
Paper-6.4- Rural Marketing Max. Marks: 100 60 Lectures Unit I Concept of Rural. Rural Marketing: 15 Lectures Meaning, Concept, Phased Evolution, Significance Factors and
Environment. Structure and Characteristics Of The Rural Markets. Rural Vs. Urban Marketing. Rural Marketing in India.
Unit II
15 Lectures
Rural Marketing Challenges And Opportunity, Rural Consumer: Characteristics, Significance Of Consumer Behavior, Factors Influencing Decision Making Process Of Rural Consumers, Rural Consumers Buying Decision Process, Shopping Habits Of Rural Consumer.
Unit III
15 Lectures
Rural Marketing Mix Strategies: Need, Types, Product Life Cycle, New Product Development, Brand Management And Channel Management. Marketing Mix Strategies For Indian Rural Markets Shift in Strategic Perspective For Rural Marketing.
Unit IV
15 Lectures
Emerging Issues in Marketing: Green Marketing, Sports marketing And Social Marketing Rural Financial Institutions: Regional Rural Banks (RRB), Co-operative Banks, NABARD (National Agricultural Bank for rural Development).
References C.S.G. Krishnamacharyulu, Lalita Ramakrishnan, Rural Marketing Text and Cases Pearson education Pradeep Kashyap, Siddhartha Raut The Rural Marketing Biztantra Balram Dogra, Karminder Ghuman Rural Marketing Tata Mcgraw-Hill Shukla A.K. Marketing Management Vaibhav Laxmi Prakashan Velayudhan Sanal Kumar Rural Marketing Response Books ( Sage Publication) Rajagopal: Management Rural Business; wheeler Publications, New Delhi Neelameghan S: Marketing in India; Cases and Reading; Vikas Publishing House Gopalaswamy T.P: Rural Marketing; Wheeler Publishers, New Delhi Nayyar H., and Ramaswamy P: Globalization and Agricultural Marketing; Rawat Moria CB: Agricultural Marketing: Himalaya Publishing House, New Delhi. K.S. Habibur Rahman: Rural Marketing in India, Himalaya. Krishnamacharyulu: Rural Marketing: Text & Cases, Pearson Education Publications.
Annexure-I
List of Members of Sub-committees Tourism Management 1. Dr. Kumar Ashutosh, CVS (Convenor) 2. Mr. V.K. Kaul, CVS 3. Dr. (Mrs.) Richa Malhotra, CVS 4. Mr. A.K. Bhatia- Outside Expert Office Management & Secretarial Practice 1. Dr. Kuldeep Ahuja, CVS (Convenor) 2. Mr. S.K. Bhatia, CVS 3. Mrs. Parul Chachra, CVS 4. Mrs. Sunita Chugh, Meera Bai Instt. of Professional Studies, Delhi Administration 5. Mr. D.P. Bhatia, Mata Sundri College- Outside Expert 6. Mr. S.C. Adlakha, BHEL Management & Marketing of Insurance 1. Mr. R.C. Yadav, CVS (Convenor) 2. Ms. Shweta, CVS 3. Mr. Anurag Agnihotri, CVS 4. Mr. Rakesh Tanton, Outside Expert 5. Mr. Monish B. Vohra, Outside Expert Small & Medium Enterprises 1. Dr. C.L. Bansal, CVS (Convenor) 2. Ms. Archana, CVS 3. Dr. Sunil, CVS 4. Prof. S. Chatterjee, Outside Expert Materials Management 1. Dr. Surender Singh, CVS (Convenor) 2. Dr. R.K. Chopra, CVS 3. Ms. Rekha Rani, CVS 4. Dr. Ajay Kumar 5. Dr. M.M. Verma, Outside Expert 6. Mr. Yogesh Phogat Human Resource Management 1. Dr. Raman Kumar, CVS (Convenor) 2. Dr. (Mrs.) Meera, CVS 3. Mr. Bhupinder Singh, CVS 4. Dr. M.S. Chaudhary, Outside Expert 5. Dr. D.R. Saklani, Outside Expert Marketing Management & Retail Business 1. Mrs. Neerja Arya, CVS (Convenor) 2. Dr. (Mrs.) Meenakshi Aggarwal, CVS 3. Dr. (Mrs.) Ragini Aggarwal, CVS 4. Mr. Anurag Agnihotri 5. Mr. Anil Tekchandani, Outside Expert Business Communication 1. Dr. Gauri Mishra, CVS (Convenor) 2. Dr. Ranjana Kaul, CVS 3. Ms.Sunanda Gupta, CVS 4. Ms. M. Geetha, CVS

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PROPOSAL FOR SEMESTER BASED SYLLABUS FOR B.A.

(VOCATIONAL STUDIES) PROGRAMME 2011

Dr. Inder Jeet Principal, College of Vocational Studies ( Convenor)

PAGE No. 1-7

Decisions and Recommendations B.A. (Vocational Studies) Programme

Structure Components Examinations

Annexure 7. I- List of Sub-Committees

INDEX B.A. (VS) TOURISM MANAGEMENT

16. 17. 18.

4.4 5.1 5.2

19. 20. 21. 22.

5.3 5.4 6.1 6.2

INDEX B.A. (VS) Office Management and Secretarial Practice

04. 05. 06. 07 08. 09. 10. 11.

1.4 2.1 2.2 2.3 2.4 3.1 3.2 3.3

68 69-73 74 75 76 77-80 81-82 83-84

12. 13. 14.

3.4 4.1 4.2 (a) 4.2 (b)

85-86 87-88 89-90 91-92 93 94-95

17. 18. 19. 20. 21. 22. 23. 24.

5.1 5.2 5.3 5.4 6.1 6.2 6.3 6.4

96-99 100 101 102-103 104-105 106 107-108 109-110

INDEX B.A. (VS) Management and Marketing of Insurance

04. 05. 06. 07

1.4 2.1 2.2 2.3

119 120-124 125 126

08. 09. 10.

2.4 3.1 3.2

127 128-131 132-133

11. 12. 13. 14.

3.3 3.4 4.1 4.2(a)

134 135-136 137-138 139-140

4.2 (b) 15. 4.3

16. 17. 18.

4.4 5.1 5.2

144 145-148 149

19. 20. 21. 22. 23. 24.

5.3 5.4 6.1 6.2 6.3 6.4

150 151 152-153 154 155 156

INDEX B.A. (VS) Small and Medium Enterprises

04. 05. 06. 07

1.4 2.1 2.2 2.3

165 166-170 171 172

08. 09. 10.

2.4 3.1 3.2

173 174-177 178-179

11. 12. 13. 14.

3.3 3.4 4.1 4.2 (a) 4.2 (b)

180 181 182-183 184-185 186-187 188

16. 17. 18.

4.4 5.1 5.2

189 190-193 194

19. 20. 21. 22.

5.3 5.4 6.1 6.2

195 196 197-198 199

INDEX B.A. (VS) Materials Management

08. 09. 10.

2.4 3.1 3.2

218-219 220-223 224-225

11. 12. 13. 14.

3.3 3.4 4.1 4.2 (a) 4.2 (b)

226-227 228 229-230 231-232 233-234 235

16. 17. 18.