Trng i hc Cng nghip TP.

HCM Vin Cng ngh Sinh hc & Thc phm

GII THIU CHUNG Pht trin sn phm l mt lnh vc mang tnh sng cn vi mi cng ty. Vi s pht trin v cng ngh thc phm nh hin nay, i hi cc cng ty cn lin tc i mi, a ra cc sn phm khng nhng p ng nhu cu ca ngi tiu dng m cn phi to cho khch hng nhu cu mi da vo vic a ra sn phm mang tnh mi l v c o. Kt qu cui cng ca vic pht trin sn phm thc phm l mang n cho ngi tiu dng cc loi thc phm nh h mong mun. Mn hc ny s gip sinh vin thc hin mt qu trnh pht trin sn phm hon chnh thng qua cc bi thc hnh c thc hin theo nhm. Cc bi thc hnh s c thc hin sau khi sinh vin hc qua phn l thuyt v Pht trin sn phm. Sinh vin cn nm vng cc mn hc lin quan n chuyn ngnh thc phm cng nh s dng thnh tho cc chng trnh phn mm x l s liu trong thng k. Mn hc cng yu cu sinh vin phi tip cn nhiu ngun thng tin khc nhau nh t th vin, sch, tp ch chuyn ngnh v t internet. Cc sinh vin s tp trung ch vo bn yu t chnh ca vic pht trin sn phm, l: - Xy dng chin lc pht trin sn phm - Pht trin v nh gi mt tng v sn phm thc phm - Pht trin mt sn phm thc phm nguyn mu, bao gm c vic thit lp k hoch HACCP, pht trin bao b, nhn v nh gi cc thuc tnh, s an ton v hn s dng ca sn phm - nh gi th trng cho sn phm nguyn mu Ngoi ra, c th m rng thm cc chin lc tip th, kinh doanh. Mc tiu cn t 1. C th xc nh c cc qu trnh v cc bc cn thit a mt tng v mt sn phm thc phm mi ra thc tin 2. To ra mt sn phm mi trong phng th nghim, sn phm ny c kh nng sn xut trn qui m ln 3. Hiu tm quan trng v tin hnh hot ng theo nhm 4. Bit c cch vit cng thc sn phm v bng m t sn phm 5. Nm r cc s liu k thut v khoa hc no cn phi c trc khi to ra mt sn phm mi S dng 3 sn phm cho vic nh gi tng - Mi sinh vin chun b 10 tng - a cc tng ra tho lun trong nhm v cui cng chn khong 10 tng - Tp trung vo 10 tng ny tip tc nh gi v chn ra 3 sn phm - Phn tch cc thuc tnh v nh gi chn 1 concept. Ti sao phi lp d n theo nhm? Lm vic theo nhm l mt yu cu ti cn thit. - Sinh vin thng hc hi tt hn t bn b - Lm vic theo nhm, chia r chc nng ca tng ngi bao gi cng hiu qu v hon thin hn l lm vic c lp - Pht trin k nng h tr trong nhm gip sinh vin lm quen vi cc i hi ca cc cng ty thc phm hin nay K nng lm vic theo nhm: - Bit lng nghe kin ca mi ngi - Bit chia s tng. Ch ng trong tho lun
Thc hnh Pht trin Sn phm Thc phm GV: Nguyn Th Thanh Bnh Nguyn Th Mai Hng

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Trng i hc Cng nghip TP.HCM Vin Cng ngh Sinh hc & Thc phm

Sn sng thc hin cc nhim v c phn cng Hon thnh cng vic ng hn v bit sp xp tt thi gian Lm vic chnh xc v hon chnh Ln k hoch trc khi lm vic Bit chia s, nhng nhn trong qu trnh lm vic phng th nghim, lm v sinh sch s Cng vit bo co

Cc ni dung cn thc hin: Tun 0 Ni dung Chia nhm Hng dn cc nhm sn phm chn la a tng (mi SV 10) Sng lc tng (mi nhm 10 sau chn li 3) Thit lp cc biu bng, checklist phc v cho vic nh gi 3 tng Thc hin trong qu trnh hc l thuyt Bi tiu lun. Sinh vin t i iu tra, t nh gi Phn tch theo nhm Chn ra mt sn phm, xc nh cc thuc tnh quan trng, cc yu t tc ng ln cc thuc tnh. Ch n vn an ton thc phm HACCP Thit lp k hoch th nghim sn phm trong phng th nghim: a ra qui trnh d kin cng thc ch bin yu cu i vi nguyn liu v cc thnh phn bao b xut phng php b tr th nghim Thc hin trong qu trnh hc l thuyt Bi tiu lun. Sinh vin cn chun b cc phng php nh gi cht lng sn phm (ch yu v mt cm quan) trc khi n lp Thc hin cc th nghim lin quan n sn xut th nghim trong phng th nghim: th v nh gi Thc hin cc th nghim lin quan n sn xut th nghim trong phng th nghim: th v nh gi. Hon thin sn phm a ra cng thc, qui trnh chung Kim nghim ha hc, vi sinh, nh gi tnh cht vt l xut bng thnh phn dinh dng Thit k s b nhn, xut cc th nghim tip theo xc nh thi hn s dng ca sn phm Sinh vin t iu tra ly kin ca ngi tiu dng v sn phm mi: a ra checklist, iu tra, thng k Phn tch, tho lun nhm trong lp Kt lun- xut Tho lun, nh gi kt qu ca lp hc

1 -2

3-4

K hoch thc hin: Cc nhm phi ln k hoch thc hin cng vic ca mnh. * Yu cu sinh vin chun b dng Gantt chart.
Thc hnh Pht trin Sn phm Thc phm GV: Nguyn Th Thanh Bnh Nguyn Th Mai Hng

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Trng i hc Cng nghip TP.HCM Vin Cng ngh Sinh hc & Thc phm

BC 1: XY DNG CHIN LC PHT TRIN SN PHM Cc nhm s gi nh cng vic hin ti, v d: - Nhm R&D ca mt cng ty ch bin thc phm - Nhm R&D ca mt cng ty thit k chuyn giao cng ngh - Nhm sinh vin ang thc hin vic thit k pht trin sn phm thc phm Xy dng chin lc pht trin sn phm da trn phn tch SWOT. T chin lc pht trin cc tng. BC 2: PHT TRIN V SNG LC CC TNG Lm vic theo nhm. Sau y l 1 s v d cho ni dung ny. CC TNG PHT TRIN SN PHM Tn nhm: _____________________________________________________ Loi sn phm____________________________________ Ngy_____________ STT 1 2 3 4 5 6 7 8 9 10 . . tng/Idea M t vn tt sn phm Tn thnh vin

Mi thnh vin trong nhm s a ra cc tng mt cch c lp. Tt c cc tng c lit k vo bng trn. Sau , c nhm s tho lun a ra 10 tng Lp bng 10 tng Cc phn tch sau bc ny s tp trung vo 10 tng la chn s b . TH NGHIM/NH GI CC TNG

Tp trung vo 10 tng chn trn Cc phng php chung nh gi tng bao gm: - nh gi theo s cm nhn bn nhn thc - Phn tch s thiu ht - nh gi s hp dn ca sn phm
Thc hnh Pht trin Sn phm Thc phm GV: Nguyn Th Thanh Bnh Nguyn Th Mai Hng

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Trng i hc Cng nghip TP.HCM Vin Cng ngh Sinh hc & Thc phm

1. nh gi theo s cm nhn bn nhn thc (Perceptual Mapping Analysis) V d: Xc lp mi quan h gia gi c v s tin li. CAO Gi c THP THP CAO S tin li Cui cng, ch chn c nh du l c gi thp v tin li * T v d trn c th xc lp mi quan h cho cc cp cm nhn tng ng khc. 2. Phn tch s chnh lch (Gap Analysis) nh gi mc chnh lch ca sn phm trn th trng - Cc sn phm cng loi c trn th trng - Thng hiu - Sc mua - Nhu cu ca ngi tiu dng - Ch n: + xu hng tiu dng thc phm + thi dim / ma + cc thng tin chung v ATVSTP v dinh dng * c bit, cn ch n s thiu ht cc thuc tnh quan trng ca sn phm: mc d SP c nhiu trn th trng nhng khng cha cc thuc tnh m ta cho l quan trng th y chnh l cc c hi tt. 3. S hp dn ca sn phm (Attractiveness Analysis) S dng bng chm im nh gi tim nng ca sn phm - Li ch - Ri ro v mt k thut - Ri ro v mt kinh t - S ph hp vi chin lc ca cng ty Sau y l mt s gi tham kho: (sinh vin khng nht thit phi bm st cc ni dung trong cc gi ny) Li ch: im im s 1 Bao nhiu? Rt thp Khi no thu c? 5 nm Thu c trong bao 1 nm lu? S nhn nhn t Khng quan tm pha cng ty Tng cng = 20 im 3 Trung bnh 3 nm Vi nm H tr 5 Rt nhiu Ngay trong nm nay Nhiu nm Tuyn dng

Thc hnh Pht trin Sn phm Thc phm GV: Nguyn Th Thanh Bnh Nguyn Th Mai Hng

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Trng i hc Cng nghip TP.HCM Vin Cng ngh Sinh hc & Thc phm

Ri ro v mt k thut: im im s 1 Tnh phc tp Cn c nhiu sng kin Kh nng tin Khng chc l hnh s c ngi lm c

4 Cn i mi su sc Phi tm kim hay mua mt vi cng ngh/k nng Quyn s hu Bng sng ch S hu chung ( thuc quyn s cng b) hu ca i th cnh tranh Tng cng = 30 im Ri ro v mt kinh t im im s 1 Nhu cu ca Khng ai mun khch hng s dng sn phm

7 Thc y to li nhun Cc nhn vin ca cng ty c th t pht trin cc cng ngh Chng ta c th c cho php s dng

10 Vt qu cng ngh sn c Tt c sn sng Chng ta c bng sang ch

2 3 Ngay c ti Mt s ngi cng vy, cc cha thc s nhu cu tha tha mn mn nhng khng nhn bit c Tip th n cc u l cc Cng th trng C khch hang khch hng khch hng mi nhng khc mi v c hin ti khch hang Xu hng th ang gim trng Kt qu ca s Khng d on iu chnh c, c nhiu kh nng gy tc ng xu Cc i th Th trng c 1 cnh tranh hay 2 cng ty chi phi Khng th d on c D on c, t c kh nng gy tc ng xu C nhiu cng ty cng a ra sn phm nhng khng c cty chi phi

4 Khch hng cn n v bit chc h cn ci g

Tt c cc khch hng hin ti u l nhng khch hng tim nng Khng thay i, ang tng n nh, c th trng v m d on rng Khng gy tc c xc nh, ng xu c th nng cao v tr Ch c mt t Th trng cnh cng ty xc lp tranh hng tun c th trng nhng ch l nhng cty th ng

Tng cng = 20 im S ph hp vi chin lc ca cng ty: im im s 1 Quan trng i vi Ngc li vi chin chin lc ni a lc ca cng ty Quan trng i vi Ngc li vi chin chin lc ton cu lc ca cng ty Nn tng ca chin Da vo mt sn

3 Bnh thng Bnh thng

5 Cn thit Cn thit

Da vo mt nhm Da vo mt h Page 5

Thc hnh Pht trin Sn phm Thc phm GV: Nguyn Th Thanh Bnh Nguyn Th Mai Hng

Trng i hc Cng nghip TP.HCM Vin Cng ngh Sinh hc & Thc phm

lc Kh nng m rng kinh doanh Cc mi quan h vi khch hng/ i tc Tc ng ln c cu sn xut Tng cng = 30 im

phm Ch kinh doanh ni a C th ph hng mi quan h Lm tng s cnh tranh

sn phm Vi khu vc Khng tc ng Khng

thng Tt cho ton b h thng kinh doanh Nng cao mi quan h Chuyn sang th cn bng mong mun

Tng s im c th t = 100 im *Ch chn cc tng t 70 dim tr ln T cc phn tch trn, c th xp th t u tin trong 10 tng. Cng c th xp th t u tin theo bng sau: LA CHN SN PHM *Xp loi sn phm t 1-10 STT Tn phm 1 2 3 4 5 6 7 8 9 10 Kt thc bc ny, nhm s chn ra 3 tng quan trng nht. Tip tc phn tch cc thuc tnh v cc yu t nh hng n cc thuc tnh ca 3 sn phm chn. y c th l cn c r sot li tnh kh thi ca cc tng, c bit ch n thi gian v iu kin thc t ca phng th nghim. sn Nhu cu Li ch ca S thiu S khc bit ca khch khch ht* vi cc sn hng* hng* phm khc*

SNG LC CC THUC TNH pht trin 1 sn phm, trc tin, cn nm c cc thuc tnh cn thit c nh hng n sn phm cn pht trin cng nh cc yu t c nh hng n nhng thuc tnh .
Thc hnh Pht trin Sn phm Thc phm GV: Nguyn Th Thanh Bnh Nguyn Th Mai Hng

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Trng i hc Cng nghip TP.HCM Vin Cng ngh Sinh hc & Thc phm

Cn thit lp bng sng lc cc thuc tnh cho 3 sn phm nhm chn. Tn Sn phm: _______________________________________________ i tng khch hng ________________________________________ Mc quan trng ca cc thuc tnh: Thuc tnh Mc quan trng Thp Trung bnh ti T ngun t nhin Tt cho sc khe Dinh dng t bo Nng lng thp Tin li Mi v Mu sc Hnh thc C cu An ton S nguyn vn ca bao b S hp dn ca bao b Gi thp Thi hn s dng di * *

Cao

*C th thm vo mt s thuc tnh m ta cho l quan trng v loi tr cc thuc tnh khng lin quan. Nhng yu t c nh hng n cc thuc tnh: Thuc tnh Thnh phn ti T ngun t nhin Tt cho sc khe Dinh dng t bo Nng lng thp Tin li Mi v Mu sc Hnh thc C cu
Thc hnh Pht trin Sn phm Thc phm GV: Nguyn Th Thanh Bnh Nguyn Th Mai Hng

Cc yu t lin quan cho im 1-10 (1 = khng nh hng; 10 = nh hng rt ln) Thi gian pH X l Tc ng nh bo qun nhit c hc sng

Oxy

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Trng i hc Cng nghip TP.HCM Vin Cng ngh Sinh hc & Thc phm

An ton S nguyn vn ca bao b S hp dn ca bao b Gi thp Thi hn s dng di * * * C th thm vo mt s yu t m ta cho l quan trng v loi b mt s yu t khng lin quan. c c kt lun chnh xc, cn tip tc kho st kin ngi tiu dng. Sau khi chn c 3 tng m nhm cho l t yu cu th cc thnh vin trong nhm s t nhng cu hi cho khch hng v cc loi sn phm ly kin, thng tin to iu kin thun li cho vic kho st cc tng chn Tp hp nhm v thng nht bng checklist cho tng sn phm sau cho ph hp v thun li nht. i iu tra th trng, thng k s liu, x l s liu a ra 1 tng ch o.

V d v bng cu hi iu tra: Vi nhng cu hi c sn cu tr li, xin vui lng khoanh trn cu tr li m bn cho l ng nht. Vi nhng cu hi khc, xin vui lng in cu tr li ca bn vo ch trng Sn phm 1: 1. Bao lu th bn mua sn phm.. mt ln? a. t nht 2 ln trong ngy b. Mi ngy mt ln c. Hai ngy 1 ln d. Mi tun 1 ln e. Hn 1 tun 1 ln 2. Khi la chn thc phm, iu bn quan tm nht l liu thc phm y c tt cho sc khe? a. Chc chn l nh vy b. Hu nh l ng c. C th ng d. Dng nh khng ng e. Khng ng 3. Nu bn c cung cp thm cc thng tin v. (v d mt c tnh quan trng no ca sn phm), n rt c li cho sc khe ca bn th bn c mun mua thm sn phm ny khng? a. Chc chn l nh vy b. Hu nh l ng c. C th ng d. Dng nh khng ng e. Khng ng
Thc hnh Pht trin Sn phm Thc phm GV: Nguyn Th Thanh Bnh Nguyn Th Mai Hng

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Trng i hc Cng nghip TP.HCM Vin Cng ngh Sinh hc & Thc phm

4. Bn c chc l mun mua sn phm khng? a. Chc chn l nh vy b. Hu nh l ng c. C th ng d. Dng nh khng ng e. Khng ng 5. Bn c cho l sn phm rt u vit so vi cc sn phm tng t trn th trng khng? a. Chc chn l nh vy b. Hu nh l ng c. C th ng d. Dng nh khng ng e. Khng ng 6. Bn sn sang b ra bao nhiu tin mua mt sn phm .? a ra nm mc gi ty theo sn phm a. b. c. d. e. 7. Bn c ngh l nhng ngi khc cng thch sn phm ny khng? a. Chc chn l nh vy b. Hu nh l ng c. C th ng d. Dng nh khng ng e. Khng ng 8. Bn c ngh g cho .. (mi, mu, v, c cu, hnh dng ..) cho sn phm ny khng? (V d sau y l v mi. Cc cu hi tng t c th c a ra cho mu, v, c cu ) a. Mi tri cy b. Chocolate c. Vani d. Mi khc _________ e. Khng quan tm lm n mi 9. im g ca sn phm ny lm bn thch?_____________________ 10. Bn khng thch im no ca sn phm ny?__________________ Cc cu hi s c lp li cho 3 sn phm, v cui cng s l cu hi kt: Trong ba loi sn phm nu trn bn thch sn phm no nht? a. b. c. ... *Kt thc bc ny, chn ra 1 concept.

Thc hnh Pht trin Sn phm Thc phm GV: Nguyn Th Thanh Bnh Nguyn Th Mai Hng

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Trng i hc Cng nghip TP.HCM Vin Cng ngh Sinh hc & Thc phm

BC 3: PHT TRIN SN PHM NGUYN MU TRONG PHNG TH NGHIM Sau khi la chn c concept, cn m t sn phm mt cch c th, chi tit: o Nguyn liu o Qui trnh ch bin d kin T cc phn tch v thuc tnh quan trng v cc yu t nh hng n cc thuc tnh bc trn chn 2-3 thuc tnh quan trng v mi thuc tnh l 23 yu t nh hng b tr cc th nghim kho st. Da vo tiu ch chn la nguyn liu d kin, quy trnh d kin, cng thc d kin, d tr ha cht, thit b, dng c v thnh lp bng k hoch th nghim v phn cng th nghim trong nhm. Ngi thc hin Ngy thc hin Cng vic, cng thc D kin kt qu Kt qu thc nghim

STT

Sinh vin cn lp k hoach c th, lp bng phn cng cng vic c th, lnh o nhm s thu tm kt qu, cng nhau bn lun iu chnh nhng thay i cho ph hp vi thc t. Chn la phng php nh gi cm quan cho ph hp ri tng hp v phn tch s liu Tin hnh nhng phn tch vi sinh, ha hc, c l cn thit to ra sn phm nhanh nht v ph hp nht, m vn m bo v sinh an ton thc phm. a tng v nhn mc, bao b ng gi C th thc hin vic nh gi shelflife nu thi gian cho php / hoc xut shelflife. BC 4: TO SN PHM HON CHNH V NH GI

Thit k hon chnh bao b. To sn phm hon chnh Tnh gi thnh sn phm Th nghim sn phm trn th trng thng qua cc php th th hiu trn nhm i tng/phn khc th trng ch. Thu thp s liu, nh gi v iu chnh/hoc xut phng n iu chnh hon thin sn phm xut cc chin lc tip th, kinh doanh v phng n tung sn phm ra th trng

Thc hnh Pht trin Sn phm Thc phm GV: Nguyn Th Thanh Bnh Nguyn Th Mai Hng

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