Tide (brand)

Tide

Laundry Detergent Type Heavy-duty synthetic detergent Owner Procter & Gamble Country United States Introduced 1946 Ace (Latin America) Related brands Alo (Turkey) United States, Canada, Latin America, Bulgaria, India , Israel, Morocco, Philippines, Markets Saudi Arabia, Turkey Website http://www.tide.com Tide (Alo or Ace in some countries) is the brand-name of a popular laundry detergent manufactured by Procter & Gamble and first introduced to the United States consumer in 1946. It is also marketed in Canada, Saudi Arabia, Morocco, India and several other countries. Originally in the form of a white powdered bead, the Tide detergents line was later expanded to include orange, clear, and dark-blue liquids. The brand is recognized by its distinctive orange-and-yellow bulls-eye logo. Tide was the first heavy-duty synthetic detergent, the development of which was designated an ACS National Historical Chemical Landmark.

Contents
[hide] 1 Backgr ound 2 History 3 Brand 4 The Tide product -line 5 Referen ces 6 Further reading 7 Externa l links

[edit] Background
The chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new laundry products originally were simply pulverized soap. New cleaning-product marketing successes, such as the 1890s introduction of the N. K. Fairbank Company's Gold Dust Washing Powder (which used a breakthrough hydrogenation process in its formulation),[1]and Hudson's heavily advertised product, Rinso,[2] proved that there was a ready market for better cleaning agents. Henkel & Cie's "self-activating" (or self bleaching) cleaner, "Persil;" (introduced in 1907);[3] the early synthetic detergent, BASF's "FeWA" (introduced in 1932); and Procter & Gamble's 1933 totally synthetic creation, "Dreft," (marketed for use on infant-wear)[4] all indicated significant advances in the laundry cleaning product market. The detergent business was further revolutionized with the discovery of the alkylbenzene sulfonates, which, when combined with the use of chemical "builders", made machine washing with hard water possible.[4] This presented Procter and Gamble with the opportunity to create a product such as "Tide".

[edit] History
The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of "FeWA" and "Dreft"). Tide was first introduced in U.S. test markets in 1946 as the world's first heavy-duty detergent, with nation-wide distribution accomplished in 1949. Tide claimed it was "America's Washday Favorite." Authority was quickly gained in the U.S. detergent market, dwarfing the sales of Ivory Snow; and accelerating the demise of two of its main competing products, Rinso and Gold Dust Washing Powder, both then Lever

Brothers brands. These other brands came in the more familiar soap-powder and soap-flake forms. Tide, however, initially came shaped as a white powdered bead. The line was expanded to include an orange-tinted clear liquid form in 1984. Today, most formulations of liquid Tide are dark blue, with the exception of "Tide Free", which is clear. In 2006, the development of Tide was designated an ACS National Historical Chemical Landmark in recognition of its significance as the first heavy-duty synthetic detergent.[5] Each year, Tide researchers duplicate the mineral content of water from all parts of the United States and wash 50,000 loads of laundry to test Tide detergents consistency and performance.

[edit] Brand
The Tide trademark is an easily recognized, distinctive orange-and-yellow bulls-eye. This original logo was designed by Donald Deskey, an architect and famous industrial designer. Tide was the first product to be nationally packaged using Day-Glo colors strikingly eye-catching when first introduced. The logo was slightly modified for the product's fiftieth anniversary in 1996, and remains in use today. Currently, the Tide brand is on at least 6 powders and liquid detergents in the United States alone.

[edit] The Tide product-line

Tide is marketed under various sub-brands, such as "2x Ultra Tide".[6] In the late sixties and early seventies, it was branded as "Tide XK" (the XK standing for Xtra Kleaning), but it was rebranded simply as "Tide" later on. An addition to the Tide family, "Tide Coldwater", was formulated to remove stains while saving energy because it does not require hot or even warm water.[7] "Tide Free" was marketed as being environmentally friendly. "Tide-To-Go" is a product packaged in a pen-like format and intended to remove small stains on the spot, without further laundering.[8] In most of Latin America, the Tide formula is marketed under the name "Ace" (except in Panama, where it is sold under the same Tide brand as is in current use in the U.S.). In Turkey, Tide is branded as "Alo". http://en.wikipedia.org/wiki/Tide_%28brand%29 em 22 Novembro 2011 s 18h28