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Food and drink awards sponsorship pack

The Cotswold Life Food & Drink Awards is one of the biggest occasions in the Cotswold food calendar. Now in its tenth anniversary year, this glamorous event celebrates all that is good about our food producers, hoteliers, restaurateurs and publicans, with awards voted for by our knowledgeable readership Mike Lowe, Editor

rom the various surveys and research we have conducted over the years it is clear that eating - both in and out - is one of the most regularly enjoyed habits of our readers. This is why we focus so much editorial space and concentrate so much attention on foodie stories, reviews, eating

establishments and on our annual Food & Drink Awards, which offer a perfect rendezvous between purveyors of quality food and some of the most influential people in the Cotswolds' food and drink industry.

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Food and drink awards sponsorship pack

How the awards work

he 2012 awards will be launched in the March issue of Cotswold Life. The nomination form will also be uploaded onto cotswoldlifeawards.greatbritishlife.co.uk and regular press releases will be sent out to all local press and industry experts.

The three finalists selected in each category will then be notified and will undergo 'mystery shopper' judging. All category sponsors will have the opportunity to be involved with this (between mid May and mid June). Each finalist and sponsor will be invited to join VIP guests and local food industry experts at the black tie evening awards ceremony which will be held in the Centaur at Cheltenham Racecourse on July 2nd 2012, from 7pm-midnight. After a delicious threecourse meal prepared from local ingredients, the winners will be announced during an awards ceremony presented by Steve Knibbs from BBC Points West.

Once the closing date has passed, all categories will be short-listed in early May by a panel of judges including editor Mike Lowe, chief writer Katie Jarvis, food editor Mark Taylor and The Cotswold Chef Rob Rees.

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Food and drink awards sponsorship pack

Sponsorship Opportunities
There are 15 categories available for sponsorship: Category Sponsor 1,500 1. Newcomer of the Year 2. Butcher of the Year 3. Local Tea/Coffee Shop of the Year 4. Best Independent Retailer 5. Best Farm Shop 6. Best Farmers Market Stallholder 7. Food Product of the Year 8. Drinks Product of the Year 9. Best Local Supplier/Producer 10. Best Neighbourhood Pub 11. Best Pub Restaurant 12. Chef of the Year 13. Restaurant of the Year 14. Hotel Restaurant of the Year 15. 2012 Cotswold Food Hero Category sponsors will: Life Food & Drink Awards website - to include photos and a click-through link. Have the opportunity to be involved in the final judging stage of their category e.g. visiting and selecting a proposed winner Receive two complimentary tickets to the awards dinner and ceremony Receive a sponsors rate of 35+VAT for extra tickets, standard price 55+VAT Present the prize to their category winner Have the opportunity to give promotional literature/gifts to all awards guests in our gift bags. The opportunity to display a banner or pop-up display at the entrance to the event/in the drinks reception area

Feature editorially every month on the Have their logos on all promotional literature, including the evening programme, Food and Drink Awards pages of Cotswold slideshow and the award certificate/plaque. Life from March through to August: Have a 20 word company biog in the awards slideshow on the slide of your sponsored category. Have a 150-word profile on the Cotswold

March: 5-page spread: sponsors will have their logo and full contact details next to their sponsored category on both the criteria list and the nomination form.

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Food and drink awards sponsorship pack

April: 5-page spread: as per March but with July: 5-page spread: 'Thanks to our 'last chance to nominate' reminder. sponsors' featuring 150 words of text on each of our sponsors, detailing why they are May: 3-page spread: 'judging is underway', supporting the awards awards. profile of two winners from 2011 plus list of 2012 sponsors and 20 word biog on each August: 6-page spread: glittering awards sponsor. ceremony coverage including the revelation of the winners and runners-up, a local June: 3-page spread: ticket booking supplier list and photos of all sponsors information and announcement of finalists presenting their category awards. with sponsors' logos alongside with full contact details. You will be invoiced for full payment of the sponsorship in May 2012.

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Food and drink awards sponsorship pack

Associate Partner opportunities

Associate Partner - 3000 Available to three companies Instead of a sponsored category, associate partners will receive: March: 5-page spread: associate sponsors will have 100 words of text and full contact details and their logo on the nomination form. April: 5-page spread: as per March but with 'last chance to nominate' reminder. evening programme, and on all external publicity: "The Cotswold Life Food and Drink Awards 2012 sponsored by Warners Budgens in association with (associate partners)" Logo placement on screen at the commencement of Awards dinner and throughout the ceremony A 200-word profile on the Cotswold Life Food & Drink Awards website - to include photos and a click-through link The chance to give promotional literature/gifts to all awards ceremony guests

May: 3-page spread: 'judging is underway', profile of a winner from 2011 plus list of 2012 sponsors and 20 word biog on each sponsor Four tickets to the awards dinner and associate sponsor. Receive a sponsors rate of 35+VAT June: 3-page spread: ticket booking for extra tickets, standard price 55+VAT information and announcement of finalists with sponsors' logos alongside and full The opportunity to display a banner or popcontact details of sponsors and associate up display at the entrance to the event/in the sponsors. drinks reception area July: 5-page spread: 'Thanks to our sponsors' featuring 200 words of text, detailing why they are supporting the awards. A feature on the Business or Food News page of a forthcoming issue of Cotswold Life You will be invoiced for full payment of the sponsorship in May 2012.

August: 6-page spread: glittering awards ceremony coverage including the revelation of the winners and runners-up, a local supplier What next? list and photos of all sponsors presenting their category awards. If you would like to make your mark on the food and drink industry in 2012, please Acknowledgement and sub branding both contact your local representative to check in the magazine on the website, on all awards availability/ reserve a category. We look literature including the tickets and the forward to working with you!

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Food and drink awards sponsorship pack

Headline Sponsor opportunities

Headline sponsor confirmed as Warners Budgens The awards will have one headline sponsor who will receive all of the above benefits of an associate sponsor plus: Top billing on all literature A larger profile on the Cotswold Life Food & Drink Awards website (up to 500 words) The main banner (300 x 250 px) on the Cotswold Life Food & Drink Awards website from March to August Extra banner and pop-up sites at the event (2 or 3) The chance to bring their staff and clients to the event (20 tickets) The opportunity to say a few words during the awards ceremony The opportunity to discuss a further package tailored to specific marketing objectives e.g. a 'My Cotswold Life' editorial feature

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Food and drink awards sponsorship pack

Appendix
Examples of Cotswold Life editorial promoting the 2011 Awards:

Nomination form April issue

Thanks to sponsors editorial, July issue

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Food and drink awards sponsorship pack

Testimonials
Hear what our sponsors and finalists had to say about the 2011 Cotswold Life Food & Drink Awards
Once again, the Cotswold Life Food & Drink awards have exceeded all expectation in proving they are an ideal platform for local businesses to increase their profile. We have just signed up for 2012 having been delighted with the coverage and awareness we have received during all five years that we have sponsored the awards. Warners Budgens champions local food and the Cotswold Life Food & Drink Awards tie in with that perfectly. Guy Warner, Warner's Budgens (Main sponsor) I am delighted to say that the Awards dinner this year, in addition to being an impressive and enjoyable social event, proved to be an opportunity to make promising new introductions. In addition, within 24 hours of the dinner we received an enquiry about our range of courses from someone attending the ceremony. More importantly still, sponsorship of the Cotswold Life Food and Drink Awards is a very tangible way for Hartpury to support our regional food and drink producers and give recognition for regional excellence. Luke Rake, Vice Principal, Hartpury College We are very pleased to sponsor and support this event and your magazine which truly recognises effort and hard work put in by the many businesses and staff involved in the food and drinks industry which makes our Gloucestershire and the Cotswolds so special. To sponsor the Food Hero is an honour as it recognises people with passion like all those nominated for these prestigious awards that actual mean something long may it continue and the winners enjoy the recognition they deserve. We are all looking forward even now to the Cotswold Life Food and Drink 10th Anniversary Olympian Awards of 2012 a really special year to be a winner.

Hartpury College continues to benefit from our association with the very prestigious and growing Cotswold Life Food and Drink Awards David Pedrette, and I am confident that our expenditure on Target Catering Equipment sponsorship will prove to be well spent.