12/1/11

A study on the factors that influence customers in selecting a bank .

A study on the factors that influence customers in selecting a bank .

Sir/Madam, This is a stud to find the factors that influence ou in selecting a bank. We seek onl our general views about the same. We thank ou for our co-operation and assure ou complete confidentialit of the information ou will so kindl , sincerel and patientl share with us. Name

Gender Male Female

Age 20-25 26-30 31-35 36-40 above 40

Profession Business professional student housewife others

Annual income less than 2 lakh 2 lakh - 4 lakh 4 lakh - 6 lakh 6 lakh - 8 lakh 8 lakh - 10 lakh above 10 lakh

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12/1/11

A study on the factors that influence customers in selecting a bank .

Please rate the Importance of the Following factors in selecting a Bank.

P o imi of he Bank Presence of the Banks branch near ou Residence, College, working area etc 1 Not Important 2 3 4 5 6 7 Ver Important

High Ra e of In e e 1 Not Important 2

on Depo i 3 4 5 6 7 Ver Important

Lo

Ra e of In e e 1 2

on Loan 3 4 5 6 7 Ver Important

Not Important

Rep a ion of he Bank 1 Not Important 2 3 4 5 6 7 Ver Important

P o i ion o open Ze o Balance Acco n 1 Not Important 2 3 4 5 6 7 Ver Important

Plea an A mo phe e in he bank 1 Not Important 2 3 4 5 6 7 Ver Important

A ailabili

of ATM in Diffe en loca ion 1 2 3 4 5 6 7 Ver Important

Not Important

Ho

of ope a ion of he Bank 1 2 3 4 5 6 7 Ver Important

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Not Important
https://docs.google.com/a/mba.christuniversity.in/spreadsheet/viewform?f

12/1/11

A study on the factors that influence customers in selecting a bank .

Ea e of opening Acco n 1 Not Important 2 3 4 5 6 7 Ver Important

Ad e i emen 1 Not Important

of he Bank 2 3 4 5 6 7 Ver Important

E end of online an ac ion ppo ed b he Bank possibilit of booking Train Tickets and other online pa ments via the Bank 1 Not Important 2 3 4 5 6 7 Ver Important

Plea e pecif

ie

on he follo ing Q e ion

P blic ec o Bank a e mo e Yes No

o h

han P i a e Sec o Bank ?

P i a e Sec o Bank p o ide mo e e ice Yes No

oc

ome

han P blic Sec o Bank ?

A o

ming ha a e of in e e o ld elec ? Public Sector Bank Private sector Bank

and loca ion of Bank a e ame,

hich of he follo ing Bank

In ho 1 2 3 4

man Bank

o ha e an Acco n ?

More than 4

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12/1/11

A study on the factors that influence customers in selecting a bank .

Do ou have an emotional attachment with the bank in which ou opened our first Account ? Yes No

Have ou Opened an account with a bank due to compulsion from our compan or college? Yes No

If es, would ou continuoue such accounts after resigning from the compan or passing out from the college ? Yes No

After selecting a bank, Would ou carefull watch the advertisements of that Bank ? Yes No

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