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Export Management:

Export:
The term export is derived from the conceptual meaning as to ship the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer". In International Trade, "exports" refers to selling goods and services produced in home country to other markets.

Export Management:
In simple terms, export management is the application of managerial principles to the functional area of exports. It is a form of management which is required to bring about coordination and integration of all those involved in an export business. It is thus, concerned with securing export orders and achieving their successful completion in time as per the requirement specified by the foreign buyers. Export management is defined as, efficient management of various activities involved in export business, starting from manufacture of assembly of goods until receipt of payment.

The main objectives of export management (i) secure export orders and
(ii)

To ensure timely shipment of goods as per prescribed norms of quality and other specifications including terms and conditions agreed to between the export and the importer.

International marketing / export marketing:

International marketing (IM) or global marketing refers to marketing carried out by companies overseas or across national borderlines. According to the American Marketing Association (AMA) "international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." In contrast to the definition of marketing only the word multinational has been added. In simple words international marketing is the application of marketing principles to across national boundaries. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term.

International trade
International trade is the exchange of capital, goods, and services across international borders or territories. In most countries. International business is a term used to collectively describe all commercial transactions (private and governmental, sales, investments, logistics, and transportation) that take place between two or more regions, countries and nations beyond their political boundary.

Export promotion:
Export promotion refers to that policy of the government that offers encouragement to the exporters with a view to enhance the export of the country. In order to achieve this objective they are given numerous incentives and facilities. A strategy for economic development that stresses expanding exports, often through policies to assist them such as export subsidies. The rationale is to exploit a country's comparative advantage. **********************************************************

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