Matt Albano Writing and Rhetoric In my research paper, I will be discovering the ways in which the new iPhone

4s and OIS5 software is transforming the market for cellular devices which in turm, transforms the way in which humans communicate. To do so, I am exploring the new features of both the software and the phone in order to explain its appeal and benefits over cellular brands such as Android and Blackberry. I then move my argument to the effects of such technology on consumers. The vast means of communication that both the new iPhone and OIS5 technology have to offer are drawing people away from face to face communication and more towards face time communication and other forms of mobile communication.

Work Cited "The Social Impact of Technology." Passion Computing. 2005. Web. 25 Oct. 2011. <http://www.passioncomputing.com.au/Articles/The-Social-Impact-ofTechnology.aspx>. In this work, the editors of the website analyze the ways in which the growth in technology over the past decade has influence peoples communication skills. The unnamed author goes into great detail about how technology has allowed man to move forward and innovate throughout time. However, he or she also warns of the danger of technology and highlights the ways in which humans depend on it. It seems that the author is biased in the way that he or she feels that technology is taking over our lives and that the continual growth of such technology will further lead to a dependence on it. I plan to use this work to further my point that the iPhone is hindering peoples communication skills and tethering consumers to the product. The authors argument

perfectly coincides with mine in that both arguments stress the danger of growing technology and the detriments of such technological growth.

Lin, Carolyn A., and David J. Atkin, eds. Communication Technology and Social Change: Theory and Implications. Danbury: Lawrence Erlbaum Associates, Incorporated, 2006. Ms. Lin and Mr. Atkin offer further perspective on the recent growth in technology. However, unlike the author of Passion Computing, these two authors argue that this technological boom is beneficial. It also is far more factual than that article and offers a prospective future of this innovation. It uses some very specific details from mobile technology in 2006, which mostly addresses the Blackberry. However, the general gist of the argument does apply to the iPhone. It focuses on the ways in which the new mobile products facilitate many transactions and activities to the point where our productivity levels as human beings has increased. My only speculation about this source is that it is a little dated (written in 2005) which is only a problem due to the specific nature of the text. I see this book being useful to an extent, however, the purpose of my paper and the purpose of the book somewhat stray. However, it will be useful in providing evidence for counterarguments. This will strengthen the validity of the counterargument and thus improve my rebuttal.

Olsen, Stefanie. "Does Technology Reduce Social Isolation." NYTimes.com. New York Times, 5 Nov. 2009. Web. 25 Oct. 2011. <http://bits.blogs.nytimes.com/2009/11/05/does-technology-reduce-socialisolation/?partner=rss>. In this article, Ms. Olson presents a similar argument to Mr. Atkin and Ms. Lin in that she argues that recent technology has enhanced our social skills. However, unlike the previously mentioned source, this article is far more focused on mobile technology

and is very recent. It also focuses on the new features of such devices that allow consumers to enhance their communicating abilities. Among these features are mobile facebook, mobile twitter, and enhanced sms texting that ultimately draws users closer together. This being the case, this source will be extremely useful in my paper. Because I am talking about the changes the iPhone has brought upon cellular users, Ms. Olsons insight on such changes will somewhat coincide with my argument. However, she argues that these features draw users closer together rather than separating them. This contrasts from my argument and therefore will be more useful in my counterargument. I will use it to further add validity to opposing viewpoints so that when I refute it, my argument will appear stronger.

"IPhone 4S Adds Better Camera, Voice Commands, Many Other Sweeteners CSMonitor.com." The Christian Science Monitor - CSMonitor.com. CSMonitor, 4 Oct. 2011. Web. 03 Nov. 2011. <http://www.csmonitor.com/Innovation/Horizons/2011/1004/iPhone-4S-addsbetter-camera-voice-commands-many-other-sweeteners>. This blog addresses the changes in iPhone technology, especially those involving Siri technology, face timing capabilities, and iPhone messaging. This author offers little bias and simply spits out facts about the product. The only area where the authors bias may come in to play appears when he or she discusses the advantages of the new product and compares it to those of Android and Blackberry. The article also discusses how the new iPhone compares to market leading Android products and Blackberry products as well. Unlike the aforementioned sources, this source will be used in my main body paragraphs that describe the new advantages of the iPhone that will ultimately attract consumers. It is extremely informative and provides a vast array of facts regarding the majority of the new features of the iPhone. Thus, by plugging in these raw facts as well

as using the comparisons the article provides between the Apple product and other competitors, I will be able to use a great deal of this article in my paper.

Goldman, David. "Apple Unveils IPhone 4S, but No IPhone 5 - Oct. 4, 2011." CNNMoney - Business, Financial and Personal Finance News. CNN, 04 Oct. 2011. Web. 03 Nov. 2011. <http://money.cnn.com/2011/10/04/technology/apple_iphone_5/index.htm>.

This article also addresses the new technology in the iPhone and touches on some aspects of the product that the CSMonitor.com article neglected to mention. Specifically, it talks about the benefit of the new A5 processor, which is used in Apple products such as the iPad 2. It also touches on how the benefits of the new 8 megapixel camera that the iPhone comes equipped with and how this will enhance face timing. The article then continues to touch on how the unveiling of the new software as well and the iPhone 4s will help Apple climb to the top of the market for cellular products. It touches on the sophistication of the iOS software and how it is superior to the windows 500 software included in leading Nokia phones (Nokia currently is the largest grossing cellular carrier globally). Unlike the previous CSMonitor.com article, this blog is quite biased and touches on the downfalls of the phone. Specifically, it states that the phone was somewhat of a disappointment and that the iPhone 5 should be the anticipated product. Because of this, I plan on setting the opinion of the author aside and simply using the raw facts on the new features in my paper. Specifically, the information on the A5 processor will be extremely useful as will the improvements in face timing. These improvements largely affect the communication capabilities and speed of the iPhone and therefore, I

plan on integrating them to back up assertions on the improved technology offered by Apple via the iPhone 4S.

Pogue, David. "IPhone News - The New York Times." Times Topics - The New York Times. New York Times, 05 Oct. 2011. Web. 03 Nov. 2011. <http://topics.nytimes.com/top/reference/timestopics/subjects/i/iphone/index.htm> In this New York Times blog focused on Apple technologies, the author points out the improvement of the iPhone, yet compares its sales and features to that of its largest competitor: Android. It offers no new information regarding the features of the iPhone 4S that the previous two sources offered. However, it does compare its sales pattern and expectations. Because of this, it will fit in nicely with my argument that Apple is forming a monopoly in the market for cellular devices. In particular, this blog addresses how the technology in the new iPhone 4S cannot be matched by any of Apples competition including Android. However, the economic analyst claims that the price fo the product will somewhat slow its sales. It compares the high cost of the iPhone ($199) to that of the newest Android phone ($99) and claims that this differential will cause many consumers to turn to Android despite the technological advantages of the iPhone 4S. However, the analyst did state that Apple plans on dropping the price of the phone within the next month to increase sales. Once this happens, the iPhone will reign supreme in the market for cellular devices. These facts and opinions will definitely strengthen my argument that Apple is indeed creating a monopoly and controlling cellular users. This will in turn allow me to claim that Apple is shifting the ways in which humans communicate and leading to more long distance friendships over face to face friendships.