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Fwd: Power Logo & Pack Design Brief "Mirza Muzahid" <mirza.designenginebd@gmail.com> Wed, November 23, 2011 12:45 am javed@dimensionbd.com Normal
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---------- Forwarded message ---------From: Mirza Muzahid <mirza.designenginebd@gmail.com> Date: Wed, Nov 23, 2011 at 11:44 AM Subject: Fwd: Power Logo & Pack Design Brief To: Zaved de <zaved_de@dimensionbd.com>

---------- Forwarded message ---------From: Mydul <mydul@fastgroupbd.com> Date: Tue, Nov 15, 2011 at 2:24 PM Subject: Power Logo & Pack Design Brief To: mirza.designenginebd@gmail.com ** ** Dear Mr. Mirza:**** * * Kindly go through the brief for Power Logo & Pack Design Development Brief.* *** * * *Background:* Fast Group is the exclusive distributor of FABER-CASTELL (GERMANY) & ARTLINE in Bangladesh. We also have our own established brands in adhesive industry known as FAST Adhesive & also in Stationary sector known as POWER. In 2003, Fast Group started its stationary segment by launching a premium quality writing pen & Super-Glue under the name of POWER. The reason to choose POWER basically is to denote strength, authority, and force. Especially for stationary, the name was taken from a well-known quote Knowledge is POWER. Current brands under POWER brands those are available in the market:****

**1. **2. **3. **4. **5. **6. **7. **8. ** **

**POWER SUPER GLUE**** **POWER GLUE STICK**** **POWER PENCIL (black lead)**** **POWER OIL PASTEL COLOR**** **POWER ZIPPER BAG**** **POWER REPORT FILE**** **POWER DOUBLE CLIP FILE**** **POWER CLEAR BAG (WITH BUTTON)****

In addition to that we have decided to extend our product range in this segment in the next. The products which will launched in the year 2012 are:* *** **1. **2. **3. **4. **5. **6. **7. **8. ** ** ** ** *Target Group:* ** **For Color pencils - Children-teenagers of schools and colleges also consumers who are involved with drawing.**** ** ** ** economical **For Correction Fluid Office executives**** **SEC- ALL**** **Power Stationeries are premium quality products but **POWER Color pencil (long)**** **POWER Color pencil (Short)**** **POWER Correction Fluid & Pen**** **POWER Tread Pencil**** **POWER Calculator**** **POWER Scissor**** **POWER Stapler**** **and many more.****

**** ** ** *Current Deliverables:* **1. ***New POWER logo* a single & universal logo for all the SKUs. Currently, although all the brands are known as POWER, but the logo color varies among the SKUs. **** **2. **We need to develop Box design for *POWER Color pencil (long)* and a single/golden color logo to be printed on the hexagonal bodies of the pencil. Kindly refer to the attached size specifications of the box & picture of the materials.**** **3. ***POWER Correction Fluid* rectangular shape - 1 pc Label Size: 3.5inch (l) x 1.5 inch (h) - picture attached**** **4. ***POWER Correction Pen* 2 pc Label (front & Back) Size: 5cm (l) x 1.5 cm (h) - pictures attached**** **5. **We need to develop Box design for *POWER Tread Pencil* and a single/golden color logo to be printed on the round bodies of the pencil. Kindly refer to the attached size specifications of the box & picture of the materials.**** ** ** *Deadline:* Wednesday, 16th November,2011 ** ** **** For any kind of queries/feedback, kindly contact us. **** ** ** ** ** ** ** Thanks & Regards**** *Mydul Islam Khan**|**Brand Manager - FABER-CASTELL*** *FAST CORPORATION (PVT.) LIMITED*** Address: Sharif Mansion (7th Floor), 56-57, Motijheel C/A Dhaka-1000**** Mobile: 01755563029* |* E-mail: mydul@fastgroupbd.com**** within 12 PM****

[image: cid:image001.png@01CC8E50.3C13CC00]**** ** ** ** ** ** **

-Thanks & Regards, Mirza Muzahid Director*.*Creative Design Engine H: 181. R: 02. Baridhara DOHS, Dhaka Ph. 02 8416905 Cell: +88 01733997959 www.designenginebd.com Come across more at Facebook: http://facebook.com/mirza.muzahid<https://www.facebook.com/mirza.muzahid>

-Thanks & Regards, Mirza Muzahid Director*.*Creative Design Engine H: 181. R: 02. Baridhara DOHS, Dhaka Ph. 02 8416905 Cell: +88 01733997959 www.designenginebd.com Come across more at Facebook: http://facebook.com/mirza.muzahid<https://www.facebook.com/mirza.muzahid>

Attachments: untitled-[1.1.2].html image001.png Correction Pen_Front Side.jpg Pencil.jpg

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Correction Fluid_Front Side.jpg Correction Fluid_Left Back.jpg Correction Fluid_Right Back Side.jpg Correction Pen_Back Side.jpg Power Oil Pastel.jpg TredPencil Pack.jpg Pencil Box Spec.eps

547 k 448 k 621 k 760 k 61 k 481 k 1.4 M

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